Contact
In this post we will see how to send our products to Google Shopping. Before starting the configuration we must have created a Google Merchant Centre account to publish the products. We can create it by clicking on this link.
Remember that, once the account has been created, you must add the website and validate it by uploading the file via FTP. In this article we show you how to do it.
It is essential to correctly configure the terms and conditions of your online store before you publish the products on Google Shopping. In this article we explain how to do this.
First, we must enter the Multi-channel Integration Platform (MIP), and go to the Shopping Engines section. If we have an ecommerce store connected to MIP, Google Shopping is now enabled. Remember that Google Shopping redirects to your ecommerce, and you cannot sell through Google Shopping without having a store to redirect users to. If you have more than one store, you can see them in this section.
If you have already started setting up Google Shopping for one of these stores, you will see a result like the following. You can modify the configuration by clicking on the Configuration icon.
If you want to start the configuration from scratch, click on the blue button with the “+” symbol (you can see it two images above).
When you click, the initial configuration page will appear. Enter the Merchant ID and upload the API configuration file in order to give the MIP permissions to publish in the Merchant Center.
– Merchant ID: Is the Merchant ID of your Google Shopping Merchant account.
– API: Is the file you will create through the following steps and upload to Multichannel (it is essential to activate it and give it the corresponding permissions).
How to obtain the API configuration file
- We go to the Google API Centre
- We select a project in the drop-down menu at the top of the page. If we do not have one already created, we create it by clicking on Create Project.
- We will see a screen with the Google APIs library. We search the Google Shopping API (Content API for Shopping) and click on it to select it.
- If it is not enabled we do so by clicking on Enable.
- Once enabled, go to the menu on the left and click on Credentials. Once there we go to Create credentials and click on Service account.
- Next, complete the requested information. In step 1, fill in the service account details: Name of service account, ID of service account. Click on Create.
- In step 2, under Role, choose Owner and click continue.
- In step 3, you can grant other users access to the account. This is optional, so click Done to continue.
- Next, click on the email to create the key.
- Click on Add Key > Create Key
- Select Key Type> JSON and click on Create.
- A *.json file will be generated and downloaded, this is the one that you need to upload to the MIP in the first step of the configuration. We will explain how to upload it later
- You need to copy the Service account ID because you will need it later. If you have not done so, you can recover it once the Service Account has been created by clicking on Service Accounts in the menu on the left.
How to give permissions to your API
Once the configuration file is created, we must go to the account Merchant Centre and add the Service Account Name as a user to give permissions to this user. In the top right menu we click on Users.
We add new user by clicking on Users. In the field User Email Address we enter the Service account ID that we have previously indicated should be saved (it is an email of the type *******@************.iam.gserviceaccount.com), we select the role (select Admin and Standard) and save it.
Now go back to the MIP and enter the Merchant ID and your correctly configured API.
Now that we have the generated configuration file, we go back to the MIP, upload it and click Continue. If it lets us continue to the next step, we have done the creation of the API and the connection to the Merchant Centre correctly.
If you get an error, you need to re-check the Merchant ID, API key, and permissions.
Multi-Channel Integration Platform Configuration
Now we must start to configurate Multi-Channel Integration Platform Configuration.
1. In this step we must select the countries where we want our products to be published and click on Continue.
3. This is the last step. We must confirm that we want to publish what we have previously selected. This process will take more or less time depending on the number of categories and languages that we have selected.
This process will take more or less time depending on the number of categories and languages that we have selected.
4. Once we click Publish we will go to this screen with the publication process in progress.
While this process is running, the configuration should not be modified.
Create Google Shopping campaigns from Google Ads
Once you have sent your products to Google Shopping from the Multi-Channel Integration Platform, it’s time to create Shopping campaigns from Google Ads to advertise your products.
Requirements for creating Google Shopping campaigns
- Have a Google Ads account
- Have a Merchant Center account containing the products (action performed in previous steps)
- Link the Merchant Center account to Google Ads.
Below, we give you the official information from Google that you can use to create your Shopping adverts and thereby increase your sales. We recommend you read the following links, in the same order as they appear below, to find out how to create a Google Shopping campaign.
