How to Write an SEO Optimised Article

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How to Write an SEO Optimised Article

If we want our blog to be positioned correctly on Google, we will have to write entries that are optimised for SEO. This article explains how to do this.

Use your keyword in the headline and throughout the text

A blog entry should always have a primary keyword to position on Google. “Stainless steel knife”, “best smartphone 2017”, and so on. At the end of this article we have included a list of articles in which you can learn more about SEO and the search for keywords.

You should use this keyword in your entry headline (For example: “We analysed the best smartphone of 2017.” You should also use it repeatedly throughout your text, especially in the first paragraph. It is important that we use it naturally, without writing excessively forced sentences.

Use a coherent headings structure

The headings are the different titles that appear in your article. The main headline will be an H1, so the different titles you enter in the rest of the entry should be H2, H3, H4 etc, up to H6. You can select them from the selector that appears in the entry editor.

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Remember that H1 is the most important heading, H2 the second most important, H3 the third, and so on.

Structuring the text with these headings helps Google to understand how it has been built, and helps to position it.

Our entries should not be flat. Add links to other pages, whether internal or external. For example, if you talk about a product, include links to the product’s listing in your ecommerce. You can also include links to the manufacturer’s website, or other external pages.

When adding links, keep in mind the anchor text. This term refers to the visible text of a link. At the end of this entry there is a link to our blog, where we explain this concept.

Optimize the “alt” tag of your images

The “alt” tag of an image tells Google what that particular image contains. In WordPress, when we upload an image to an entry, we must write the “alt”. You can do this from the upload assistant, as follows:

1. First, click the “Add Media” button that appears below the headline. The upload file wizard opens.

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2. Go to the “Upload files” tab and click “Select files”. Choose the image you want and click “Open”.

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3. On the right, you will see the image information. In “title” you will see the name of the photo. Change it to one that includes your keyword, and do the same in the field dedicated to the “Alt” tag. Then insert the image into the entry.

 

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