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If you want to place your web page or online store at the top positions on major search engines, one of the most important factors is SEO optimisation of your content.
The Google algorithm (and the rest of the search engines) is becoming more intelligent and complex. It is now able to enter and read your entire website in a matter of milliseconds and understand what and how you talk about your online store. In today’s post, we will teach you what to take into account when creating SEO content so that it is shown as high as possible in search engine results.
Approach and Initial Considerations Regarding SEO Content
In the online marketing world, a current trend with many followers says that the best thing to do to optimise SEO content for search engines is, paradoxically, not to consider it. In addition, increasingly, technology is able to detect factors that were previously set aside. A clear example of this is the user experience.
The user has to be the be all and end all of our strategy. Google will send you to the top positioning if it detects that users that enter your site spend plenty of time on it, browse, read, interact… However, no matter how optimized for SEO your content is, if the user ends up abandoning your pages, it will penalise you. Considering this premise, we will address a number of factors that can help you to reach the top positions.
Factors to Consider in the quest for SEO Content Optimisation
Length of the Text
An unwritten rule in the industry states that, at a minimum, your pages should have 300 words. After that, the more, the better, but you must always take the user into account. It’s a waste of time to upload empty texts with thousands of words because the user will eventually leave. It is also not beneficial to have short pages of 100 words, because the user will not spend too much time on it. A good practice is to combine formats, include quotes, highlights, some videos, and play around with the images.
The Relevance of the Text
Is your text really relevant to users looking for the keywords you are trying to position? You are never going to be able to position yourself for a word that has nothing to do with the content of your company. Following the premise of focusing on the user, focus and deal with the really important themes of your subject matter and be the best in your own area.
The First Few Paragraphs
Pay special attention to the contents of the first few paragraphs. As in journalistic texts, the algorithm applies a pyramidal structure to the contents, giving more importance to the paragraphs that are higher up and considering successive ones to be “complementary”. Placing your keyword (in a natural sounding way) in the first few paragraphs is a good practice to follow.
KeyWord Stuffing and Keyword Density
KeyWord stuffing is known as the technique of over-optimising and forcibly repeating the keyword that you want to position unnaturally. As we said, the algorithms have evolved and are able to detect this practice. In addition, repeatedly using the same term is not pleasant from the point of view of the reader. Moreover, regarding the density of keywords, there is no perfect percentage. For Google, simply remember to write in the most natural way possible, one more reason to focus on the reader and not on a machine.
News and Ease of Sharing
Search engines try to offer the best results to their users, and one of the factors that they take into account is precisely the topicality of the texts that are embedded in the web page. You can have a really worked-over, optimised text, but if it’s 10 years old, neither Google nor any other search engine will show it among their results. To avoid this happening, we recommend that you update your articles and try to provide the user with as much information as possible. You should also make it easy for users who want to share your content. Placing social links around a text is a good way to do it.
The use of H’s Tags, Alts and Metatags
Header Tags
H’s tags are labels that indicate the hierarchy of a title within the content of a web page. For example, the header tag <h1> indicates the most important line. Underneath it would appear the titles with an <h2>, then <h3>, and so on.
This is an easy and clear way to outline the content and tell the Google robot how to interpret our page.
Alt Tags
Alt tags are used to indicate the text that must be displayed in the place of a particular image in case it cannot be loaded. This is an important factor because you can tell Google what an image represents. For example, if Google recognises (through the alt tag) that an image is an umbrella, it will understand that the text speaks, among other things, of umbrellas.
Meta Tags
Finally, meta tags (meta-title and meta-description) are a smaller title and description of the URL you are in. This is important because it is also what Google shows in your search results. You should draw attention to and try to summarise in a few words what the user will find if you visit your page. These types of parameters are also known as SEO tags.
Precautions to Take
In addition to all of the above, you must ensure that your content is 100% original. Do not even copy and paste text from other pages or repeat it within your own domain. You should also watch your site load speed and ensure that the content is displayed as fast as possible. In this sense, it is very important that you compress the images so they can be loaded as fast as possible.
In conclusion, I would stress again that the content should be focused on the user or potential customer of your online store and, based on this maxim, apply the tips that we have explained throughout the post. Make sure that the SEO content of your ecommerce is relevant, useful for the user, and, of course, original to differentiate you from your competition. Only in this way will you be able to scale to the highest positions in search engine results.
