Once you have created your Shopify store its time to get it into shape and start selling. This is the time to capture and hold the attention of social network users.
Although your online store is ready for customers to make their first purchases, it is very important to configure it so you can better reach many more users, as well as trying to turn these users into customers.
Achieving your first sale seems easy once you have your Shopify online store up and running, but it may not come as soon as you wish if you don’t carry out certain actions.
Below, in this post you will find some recommendations to help you start selling from your Shopify store.
Recommendations to start selling from your Shopify store
Shopify is one of the best-known ecommerce platforms. There are many entrepreneurs from all over the world who choose to start their online business through a Shopify store. It is notable for being a safe, intuitive, easy to use platform and for having a professional design.
A perfect combination which, along with our recommendations, will help you to reach the sales you are looking for.
As well as the recommendations, throughout this article you can also find out about different Shopify Apps that can help you on your journey to success. One of the greatest advantages of working with Shopify is the opportunity for installing different modules or apps to add properties to your online store.
Now, don’t miss out on these 8 recommendations, and start selling!
Dedicate some time to the image for your Shopify store
As in a physical store, the shop window is important for encouraging sales. The shop window of your Shopify online store consists of the colours used in the design, as well as the fonts, and most importantly, the images it contains.
If you choose a good provider you won’t need to worry about the product images. But we recommend you pay special attention to the rest of the images, such as the banners and sliders on the home page, the categories, the blog…
A carefully chosen image that perfectly represents the spirit of your business can add many plus points when the buyer makes a purchase.
Remember to renew the image on your website during specific promotions, such as Black Friday, Christmas or Valentine’s Day, among others.
Neglecting the images for your ecommerce may mean that you lose more than one sale.
Create your own Social Networks
Whether it is one Social Network or another, your potential customers use their smartphone on a daily basis to navigate through their news feed.
Create Social Networks where you think that your target public will be. Update them regularly, always keeping in mind the content that your users want to see. Use them as another way to create relationships with your customers.
This is where so-called Social Selling comes into play, attempting to use different social media to interact with users, create a brand and indirectly obtain leads which will finally turn into customers.
In addition, thanks to your Shopify store, you can also create a simple form of store on Facebook, for example. You can do this through the Shopify Facebook Channel App.
Win your first clients
Once you have given your online store the image you want, you can begin to capture traffic. If you have just started, organic visits will not be very high, for which reason we recommend that you dedicate part of your budget to creating paid adverts.
There are different platforms within your reach to create this type of advert, and they generally work through pay per click.
Adverts in search engines
Whether through Google Shopping or Display search campaigns, you can reach users that are interested in your products easily through Google Ads.
Although other platforms such as Bing Ads exist, Google Ads continues to be one of the most used. It is important that you learn to use these before you create your campaigns, but you can also rely on professionals to manage these.
Adverts on Social Networks
Practically all Social Networks in which your business will have a presence have the option to create paid adverts: Facebook, Twitter, Pinterest, Instagram…
Facebook continues to be one of the most-used Social Networks worldwide. Apart from offering you the opportunity to create a business page, it also offers you the option of creating paid adverts to reach your target customers. You can segment your campaigns in very specific ways.
With Facebook’s purchase of Instagram, you can also advertise on this Social Network at the same time through the same advert editor.
In a very similar way, you can create adverts on other Social Networks such as the ones mentioned above.
Another option for attracting users is to work on affiliation marketing. There are a great number of companies with which you can work on this more specific area of marketing.
Through affiliation marketing you can advertise your online store on different websites and blogs… One of its advantages over other kinds of publicity is that, normally, you only pay when an exchange takes place.
The use of this type of platform is a good option when you have already reached a large number of visits on your website, as this will make it much more profitable.
Creation of content and copywriting
Content creation is very important. Through marketing of content we seek to generate confidence between our customers and our business, although not expressly seeking to generate sales. This can be done by generating content on our sector, or simply informative content, for example, through a blog, which can be part of your Shopify online store.
A blog that is populated with marketing content which appeals to the tastes of its users, and which can also be shared at a later date on all the other social networks that you have activated.
Through copywriting however, you attempt to find the conversion, tempting the user towards the sale. For this reason it is important that the messages on your sliders and banners subtly refer to the action, with appropriate words to attract the attention of the user.
Work on SEO positioning
Your SEO positioning will become one of the, cost-free, fundamental pillars for attracting organic traffic to your store. This discipline won’t achieve such quick results as adverts, but it may achieve a great deal of quality traffic in the medium and long-term.
Working the SEO On Page, that is, all the content of your website around certain keywords will help users to find you sooner through search engines like Google.
Also working the SEO Off Page through link building, links from other quality websites related to your sector will also improve your keyword positioning in search engine results.
We always recommend that if you are unsure about where to begin, you should employ an SEO agency to carry out a study of ideal keywords for your business and to begin working on your website content in order to transform it into something that is suitable for the search engines.
Recovering the shopping basket
You might have noticed that there are many users who add products to their shopping basket but, for unknown circumstances, do not complete the purchase.
In many cases it is simply because the user is unsure about whether or not to buy your product. Through different Shopify Apps you will be able to work on recovering the abandoned shopping basket and try to attract these users once again so they can complete their purchase.
Create Email Marketing campaigns
An important part of your marketing strategy should be focussed on the capture of subscribers and their later use for sending email marketing campaigns.
Through different Shopify Apps, you will be able to capture subscribers and later create campaigns to send them your newsletters.
Here, you should pay special attention to the GDPR in order to comply with all aspects of this.
In the Shopify App Store you will find some very useful Apps for capturing subscribers and to extend your contacts list.
Invest time in your Shopify store
There is nothing like working on a project to make it a complete success.
Giving shape to your online store, creating a brand image, and doing everything possible for users who reach your online store and become clients is an important part of this success.
For this reason it is important, above all, that at the beginning of your project you invest a certain amount of time so that you increasingly achieve greater and higher quality traffic reaching your ecommerce.
Investing time in this and in creating a community around your ecommerce will mean that you achieve stability in the mid to long-term.
And that’s it for our recommendations on how to begin selling on your Shopify store.
Remember, once you have your Shopify store, you only need to concern yourself with selling, and there are no better recommendations to follow than the 8 above.
Some advice that we hope will be key for starting to sell in your Shopify online store.