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If you do not know what link-building is, in this post you can not only find out what it is but also understand its importance and how it affects the performance of your dropshipping store.
Link building is the action of building or generating links to a particular website. The link (or hyperlink) is one of the key elements of the entire web system. To succeed in the world of the Internet it is necessary to understand the peculiarities and how to use them or they cannot affect the performance of your dropshipping shop. Throughout this post we will explain what link-building is and the best practices to boost sales of your website.
On-site link-building: Do not lose sight of what happens on your website
It is important to create an internal structure that is easy for the user to understand. The link is a key element in navigation and a key tool to take the user to what interests them. There are many features that can be carried out through a link (expanding information in a blog post, referencing the source of a content or image and so on), but we will focus on two that are most likely to impact on the user experience and sales of online stores.
Breadcrumbs. Make it easier for the user.
Something that all good e-commerce should have are breadcrumbs. The concept of “breadcrumbs” refers to the route that the user has followed to get to the page where he now finds himself. For example, if a customer is on the “Under Bed Store” product page, we will have to give you a way to undo the path he has taken, step by step. This will prevent the user from having to restart the navigation process in case what they want to see is another similar shoe storage unit. In this case, the breadcrumbs should be Home> Home & Garden> Furniture> Shoe storage. Breadcrumbs should offer a link to each section to make navigation smoother and the user experience as good as possible.
Cross-Selling. Take advantage by offering other related products.
Cross-selling is a term used to refer to selling a product to an existing customer. If we follow the example above, it is obvious that the user in question may be interested in buying other items in order to take advantage of the space under the bed. To do this, we can add links to suggest “drawers under the bed” or other products related to shoes like insoles, laces… All of this is assuming the link as the basis and fundamental element of the strategy. It’s about making it easy.
Link-building on-site: The importance of your website, in links
Next, we’ll explain what off-site link building is and how it can help your business. Mainly, we will focus on the importance that the links have in search engine positioning (SEO) and how link-building can contribute to traffic generation and building up your brand’s reputation.
Link-building for SEO. A key element.
Being in the top positions on Google when someone searches the Internet for the products you offer in your e-commerce can be the difference between the success or failure of your dropshipping store. And one of the most important factors when it comes to scaling positions in Google rankings is the quantity and quality of links leading to your store. In other entries, we will delve into the types of links and the most effective methodologies to achieve this, but for now it is enough to know that, if you want to be at the top, you will have to try to get other pages to link you. Especially after the last Google update (Google Penguin).
This latest update launched by Google aims to detect rare or suspicious patterns in the rhythms and mechanisms of link building. As is well known, Google does not like it when people try to manipulate its results, and this algorithm is intended to penalize those who use dark techniques to achieve better results.
The best way to use link-building is to generate content and conversation with added value, which can be referenced on other sites. However, if you want to generate links for your store, try to do it naturally. Insert links wherever relevant for your business and avoid bulk copies on websites of questionable quality.
A link is a form of recommendation, evidence that there is a certain link between one website and another. Search engines consider that if a website is referenced by many others, it will be good. Therefore, they prefer to first show a “recommended” domain than another that lacks links.
Building your reputation online, but through links
It is not enough to have a catalogue full of products, you have to be an expert in what you sell and prove it when the occasion arises. Also, if this creates a few new sales, even better. But how to do it?
The most common way is to keep an eye on opinion forums and keywords that interest us with monitoring tools like Google Alerts. In this way, you will be able to find out about the first debates in the sector, and go in to add value and also links to your store. For example, if you have a dropshipping furniture store, you could be up to date on all the furniture, decorating, and home forums… And suggest products on your website (through links) when someone asks for a trusted online store or about collections and tips to furnish the house.
In short, there are many ways to enhance links on and off your website. We hope that if you did not know what link-building was before, you now have an idea and have taken on board the knowledge necessary to start with your link-building strategy. Mastering the logic and mentality of the importance of links can be a distinguishing element that makes your store superior to your competition. In future articles, we will delve into this issue and share the keys to making the most of the most efficient link-building techniques.
