The following article explains how to optimise your ecommerce site’s “meta-tags” in order to improve its presence in search engines such as Google, Bing or Yahoo.

Meta-tags are very important for the SEO of your store, since they provide the necessary information so that search engines such as Google or Bing can index them in their listings. To add or modify them, follow these steps:

1. Go to Shop Parameters (1) > SEO & URLs (2)
2. In the list of websites in the section SEO & URLs, search for Index and click on Modify (3).

We’ll now explain which fields you need to fill in in the Meta tags section (1),

• Page name (2): Do not modify.
• Page title (3): Corresponds to the tag <title>
• Meta description (4): Corresponds to the tag <meta name=”description”>
• Meta keywords (5): Corresponds to the tag <meta name=”keywords”>. You should write the words (or words) and press Enter.
• Rewritten URL (5): Do not modify

Save (6).

• What are a website’s SEO tags? Learn the key points
• The importance of keyword research in a SEO strategy
• Explaining the difference between main keywords and long-tail keywords