{"id":5269,"date":"2017-05-25T13:15:04","date_gmt":"2017-05-25T13:15:04","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/nastroje-pro-analyzu-a-vyhledavani-klicovych-slov\/"},"modified":"2017-06-21T09:19:58","modified_gmt":"2017-06-21T09:19:58","slug":"nastroje-pro-analyzu-a-vyhledavani-klicovych-slov","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/cs\/nastroje-pro-analyzu-a-vyhledavani-klicovych-slov\/","title":{"rendered":"N\u00e1stroje pro anal\u00fdzu a vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov"},"content":{"rendered":"

Chcete-li v\u00e1\u0161 web dostat mezi prvn\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed Google a zajistit si tak \u00fasp\u011bch, mus\u00edte um\u011bt spr\u00e1vn\u011b pou\u017e\u00edvat kl\u00ed\u010dov\u00e1 slova. C\u00edlov\u00e1 skupina z\u00e1kazn\u00edk\u016f v\u00e1s d\u00edky nim bude schopn\u00e1 naj\u00edt a vy budete moci \u00fasp\u011b\u0161n\u011b konkurovat obchod\u016fm, kter\u00e9 nab\u00edzej\u00ed podobn\u00e9 produkty nebo slu\u017eby.<\/p>\n

Abyste si ud\u011blali p\u0159edstavu o v\u00fdznamu kl\u00ed\u010dov\u00fdch slov, rozebereme si jeden konkr\u00e9tn\u00ed p\u0159\u00edklad. \u0158ekn\u011bme, \u017ee vytv\u00e1\u0159\u00edte internetov\u00fd obchod s parf\u00e9my a optimalizujete str\u00e1nky a obsah pomoc\u00ed kl\u00ed\u010dov\u00e9ho slova \u201ekol\u00ednsk\u00e9 vody na internetu\u201c. Na prvn\u00ed pohled se v\u00e1m to m\u016f\u017ee zd\u00e1t dobr\u00e9, ale u\u017e na ten druh\u00fd (a po pr\u016fzkumu trhu) si uv\u011bdom\u00edte, \u017ee kl\u00ed\u010dov\u00e9 slovo \u201eonline parfumerie\u201c je mnohem lep\u0161\u00ed (p\u0159iv\u00e1d\u00ed v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f na web a je mnohem vyhled\u00e1van\u011bj\u0161\u00ed). M\u00e1lem byste tedy investovali \u010das a pen\u00edze do kl\u00ed\u010dov\u00e9ho slova, kter\u00e9 by v\u00e1m mohlo p\u0159in\u00e9st a\u017e o 50 % ni\u017e\u0161\u00ed n\u00e1v\u0161t\u011bvnost (a tedy i ni\u017e\u0161\u00ed objem prodeje).<\/p>\n

Chcete-li se t\u011bmto a podobn\u00fdm situac\u00edm vyhnout, p\u0159ipravili jsme pro v\u00e1s \u0159adu n\u00e1stroj\u016f, s\u00a0jejich\u017e pomoc\u00ed kl\u00ed\u010dov\u00e1 slova snadno najdete a \u0159\u00e1dn\u011b prozkoum\u00e1te. C\u00edlem toho v\u0161eho je ji\u017e na za\u010d\u00e1tku spr\u00e1vn\u011b zvolit strategii SEO a stanovit c\u00edle.<\/p>\n

 <\/p>\n

Trendy Google<\/strong><\/h3>\n

\"herramienta-busqueda-palabras-clave-sem-trends\"<\/p>\n

 <\/p>\n

Z\u00a0n\u00e1zvu tohoto n\u00e1stroje je patrn\u00e9, \u017ee je od Googlu a \u017ee m\u00e1 za \u00fakol zobrazovat r\u016fzn\u00e9 trendy vyhled\u00e1v\u00e1n\u00ed po cel\u00e9m sv\u011bt\u011b. Na hlavn\u00ed str\u00e1nce najdete zaj\u00edmav\u00e1 statistick\u00e1 shrnut\u00ed, ale anal\u00fdzu konkr\u00e9tn\u00edch kl\u00ed\u010dov\u00fdch slov je pot\u0159eba hledat v\u00a0horn\u00ed \u010d\u00e1sti str\u00e1nky.<\/p>\n

Po dokon\u010den\u00ed vyhled\u00e1v\u00e1n\u00ed se vytvo\u0159\u00ed graf s trendem hled\u00e1n\u00ed dan\u00e9ho term\u00ednu a jeho m\u011bs\u00ed\u010dn\u00edm objemem. M\u016f\u017eete si nakonfigurovat r\u016fzn\u00e9 filtry a upravit je tak, aby v\u00e1m poskytly u\u017eite\u010dn\u00e9 informace.<\/p>\n

Podle v\u00fd\u0161e uveden\u00e9ho p\u0159\u00edkladu byste mohli porovnat slova \u201ekol\u00ednsk\u00e9 vody na internetu\u201c se slovy \u201eonline parfumerie\u201c a \u201eparf\u00e9my online\u201c. V\u00fdsledkem je obrovsk\u00fd rozd\u00edl v\u00a0po\u010dtu vyhled\u00e1v\u00e1n\u00ed pro prvn\u00ed term\u00edn (mod\u0159e) v\u00a0porovn\u00e1n\u00ed s ostatn\u00edmi. Kl\u00ed\u010dov\u00e9 slovo \u201ekol\u00ednsk\u00e9 vody na internetu\u201c ve skute\u010dnosti nem\u00e1 ve vyhled\u00e1v\u00e1n\u00ed \u017e\u00e1dn\u00e9 v\u00fdsledky, tak\u017ee pokud byste va\u0161e \u00fasil\u00ed zam\u011b\u0159ili na toto kl\u00ed\u010dov\u00e9 slovo, \u017e\u00e1dn\u00fdch ni\u010deho byste nedos\u00e1hli.<\/p>\n

 <\/p>\n

Pl\u00e1nova\u010d kl\u00ed\u010dov\u00fdch slov Google AdWords<\/strong><\/h3>\n

Tento n\u00e1stroj slou\u017e\u00ed k pl\u00e1nov\u00e1n\u00ed a vytv\u00e1\u0159en\u00ed kampan\u00ed Google AdWords. M\u016f\u017ee v\u0161ak poskytnout spoustu u\u017eite\u010dn\u00fdch informac\u00ed pro vytv\u00e1\u0159en\u00ed strategie SEO pro va\u0161e webov\u00e9 str\u00e1nky. Jedinou nev\u00fdhodou je, \u017ee ned\u00e1vno p\u0159estal zobrazovat p\u0159esn\u00fd po\u010det vyhled\u00e1v\u00e1n\u00ed pro ka\u017ed\u00fd vyhled\u00e1vac\u00ed dotaz t\u011bm, kte\u0159\u00ed nemaj\u00ed \u017e\u00e1dnou aktivn\u00ed kampa\u0148. Nam\u00edsto toho nyn\u00ed zobrazuje rozmez\u00ed (nap\u0159\u00edklad 1 tis. \u2013 10 tis.), co\u017e zt\u011b\u017euje interpretaci \u00fadaj\u016f.<\/p>\n

Pomoc\u00ed tohoto n\u00e1stroje m\u016f\u017eete filtrovat \u00fadaje mnohem d\u016fkladn\u011bji, nastavit vylu\u010duj\u00edc\u00ed kl\u00ed\u010dov\u00e1 slova, konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e1 slova a vyhled\u00e1vat podle zem\u011bpisn\u00e9 oblasti nebo jazyka. Vedle \u00fadaj\u016f o hledan\u00fdch kl\u00ed\u010dov\u00fdch slovech budete m\u00edt k dispozici tak\u00e9 n\u00e1vrhy kl\u00ed\u010dov\u00fdch slov souvisej\u00edc\u00edch s\u00a0va\u0161\u00edm vyhled\u00e1v\u00e1n\u00edm.<\/p>\n

Zvl\u00e1\u0161t\u011b u\u017eite\u010dnou funkc\u00ed pro ty, kte\u0159\u00ed maj\u00ed internetov\u00fd obchod s r\u016fzn\u00fdmi kategoriemi zbo\u017e\u00ed, je vyhled\u00e1v\u00e1n\u00ed podle t\u00e9matu. M\u016f\u017eete nap\u0159\u00edklad vybrat t\u00e9ma Kr\u00e1sa a hygiena a zobraz\u00ed se pouze kl\u00ed\u010dov\u00e1 slova za\u0159azen\u00e1 do t\u00e9to obecn\u00e9 kategorie.<\/p>\n

 <\/p>\n

Pr\u016fzkumn\u00edk kl\u00ed\u010dov\u00fdch slov Moz.com<\/strong><\/h3>\n

\"herramienta-busqueda-palabras-clave-moz\"<\/p>\n

 <\/p>\n

Moz je jednou z nejlep\u0161\u00edch firem v odv\u011btv\u00ed n\u00e1stroj\u016f pro SEO. Jej\u00ed pr\u016fzkumn\u00edk kl\u00ed\u010dov\u00fdch slov m\u016f\u017eete k vyhled\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov bezplatn\u011b pou\u017e\u00edt a\u017e p\u011btkr\u00e1t denn\u011b. Jedn\u00e1 se o n\u00e1stroj speci\u00e1ln\u011b navr\u017een\u00fd pro optimalizaci pro vyhled\u00e1va\u010de a pr\u00e1ce s\u00a0n\u00edm je intuitivn\u00ed. Zp\u016fsob zobrazen\u00ed \u00fadaj\u016f je tak\u00e9 u\u017eivatelsky p\u0159\u00edjemn\u00fd a p\u0159ehledn\u00fd, tak\u017ee z n\u011bj informace z\u00edsk\u00e1te snadno a rychle.<\/p>\n

Chcete-li jej pou\u017e\u00edt, sta\u010d\u00ed zadat hledan\u00fd v\u00fdraz a po\u010dkat, a\u017e se zobraz\u00ed v\u00fdsledky. Tento n\u00e1stroj v\u00e1m nab\u00eddne odhady objemu n\u00e1v\u0161t\u011bv, kter\u00fd lze o\u010dek\u00e1vat (mnohem konkr\u00e9tn\u011bj\u0161\u00ed ne\u017e Google AdWords), co\u017e je vlastn\u011b ukazatel obt\u00ed\u017enosti um\u00edst\u011bn\u00ed dan\u00e9ho kl\u00ed\u010dov\u00e9ho slova, index p\u0159\u00edle\u017eitost\u00ed, kter\u00fd se t\u00fdk\u00e1 v\u00fdznamu organick\u00fdch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed (p\u0159ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed pro Mapy nebo reklamy AdWords), a sk\u00f3re v\u00a0rozmez\u00ed 0\u2013100, kter\u00e9 ukazuje potenci\u00e1l dan\u00e9ho kl\u00ed\u010dov\u00e9ho slova s p\u0159ihl\u00e9dnut\u00edm k v\u00fd\u0161e uveden\u00fdm \u00fadaj\u016fm.<\/p>\n

K\u00a0dispozici budete m\u00edt i rozbalovac\u00ed seznam souvisej\u00edc\u00edch vyhled\u00e1vac\u00edch dotaz\u016f a anal\u00fdzu adres URL a dom\u00e9n, kter\u00e9 se zobrazuj\u00ed na prvn\u00ed str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, kdy\u017e dan\u00e9 kl\u00ed\u010dov\u00e9 slovo zad\u00e1te na Googlu.<\/p>\n

D\u00edky t\u011bmto informac\u00edm z\u00edsk\u00e1te p\u0159esnou p\u0159edstavu o tom, jak hodnotn\u00e9 dan\u00e9 kl\u00ed\u010dov\u00e9 slovo skute\u010dn\u011b je nebo jak obt\u00ed\u017en\u00e9 je ho pou\u017e\u00edvat.<\/p>\n

 <\/p>\n

Semrush<\/strong><\/h3>\n

\"herramienta-busqueda-palabras-clave-semrush\"<\/p>\n

 <\/p>\n

Jedn\u00e1 se o jeden z nejvyu\u017e\u00edvan\u011bj\u0161\u00edch n\u00e1stroj\u016f v\u00a0oboru SEO. Chcete-li m\u00edt p\u0159\u00edstup ke v\u0161em funkc\u00edm, budete si muset koupit licenci p\u0159ibli\u017en\u011b za 100 dolar\u016f za m\u011bs\u00edc. Obsahuje ale i n\u011bkter\u00e9 funkce, kter\u00e9 lze pou\u017e\u00edt zdarma.<\/p>\n

Tyto funkce zdarma v\u00e1m poskytnou prakticky stejn\u00e9 informace jako pr\u016fzkumn\u00edk kl\u00ed\u010dov\u00fdch slov Moz.com. Semrush je ale jedine\u010dn\u00fd v tom, \u017ee nab\u00edz\u00ed r\u016fzn\u00e9 typy n\u00e1vrh\u016f kl\u00ed\u010dov\u00fdch slov, jako nap\u0159\u00edklad \u201ekl\u00ed\u010dov\u00e1 slova s odpov\u00eddaj\u00edc\u00edm v\u00fdrazem\u201c (\u00fazce souvisej\u00edc\u00ed kl\u00ed\u010dov\u00e1 slova, kter\u00e1 pou\u017e\u00edvaj\u00ed stejn\u00e9 s\u00e9mantick\u00e9 j\u00e1dro jako analyzovan\u00fd dotaz) a \u201esouvisej\u00edc\u00ed kl\u00ed\u010dov\u00e1 slova\u201c, co\u017e jsou dal\u0161\u00ed n\u00e1vrhy pro kl\u00ed\u010dov\u00e1 slova, kter\u00e1 se pou\u017e\u00edvaj\u00ed ve stejn\u00e9m odv\u011btv\u00ed.<\/p>\n

Nav\u00edc poskytuje \u00fadaje o organick\u00e9m vyhled\u00e1v\u00e1n\u00ed a po\u010dtu v\u00fdsledk\u016f z Googlu p\u0159i zad\u00e1n\u00ed dotazu do vyhled\u00e1va\u010de (obdobn\u011b jako v\u00fd\u0161e zm\u00edn\u011bn\u00e9 n\u00e1stroje).<\/p>\n

 <\/p>\n

Po p\u0159e\u010dten\u00ed tohoto p\u0159\u00edsp\u011bvku byste si m\u011bli uv\u011bdomit z\u00e1sadn\u00ed roli t\u011bchto n\u00e1stroj\u016f pro spr\u00e1vnou volbu kl\u00ed\u010dov\u00fdch slov, kter\u00e1 budete cht\u00edt pro v\u00e1\u0161 online obchod pou\u017e\u00edvat. M\u011bli byste naj\u00edt rovnov\u00e1hu mezi potenci\u00e1ln\u00edmi vyhled\u00e1vac\u00edmi dotazy nebo objemem vyhled\u00e1v\u00e1n\u00ed a obt\u00ed\u017enost\u00ed um\u00edst\u011bn\u00ed dan\u00e9ho kl\u00ed\u010dov\u00e9ho slova. K tomu m\u016f\u017eete pou\u017e\u00edt n\u00e1stroje, kter\u00e9 jsme si zde p\u0159edstavili.<\/p>\n

Ur\u010dit\u011b bychom se m\u011bli zm\u00ednit i o tom, \u017ee existuj\u00ed kvanta dal\u0161\u00edch podobn\u00fdch n\u00e1stroj\u016f. Nab\u00edz\u00ed spoustu r\u016fzn\u00fdch funkc\u00ed, ale v\u017edy si ov\u011b\u0159te, \u017ee obsahuj\u00ed ty nejd\u016fle\u017eit\u011bj\u0161\u00ed z\u00e1kladn\u00ed funkce (jinak v\u00e1m nebudou moc platn\u00e9): mus\u00ed b\u00fdt spolehliv\u00e9, pokud jde o zobrazov\u00e1n\u00ed \u00fadaj\u016f, a m\u011bly by v\u00e1m tak\u00e9 pomoci p\u0159i hled\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov pro produkty nebo slu\u017eby, kter\u00e9 chcete nab\u00eddnout. Zp\u016fsob zobrazov\u00e1n\u00ed \u00fadaj\u016f a dal\u0161\u00ed funkcionality jsou pak u\u017e jen v\u011bc\u00ed osobn\u00edch preferenc\u00ed. M\u011bli byste vyzkou\u0161et v\u0161echny, kter\u00e9 m\u00e1te k\u00a0dispozici, a vybrat ten, kter\u00fd se v\u00e1m pro va\u0161e pot\u0159eby a \u00farove\u0148 znalost\u00ed zd\u00e1\u00a0nejvhodn\u011bj\u0161\u00ed.<\/p>\n

Nezapome\u0148te, \u017ee jsme na podobn\u00e9 t\u00e9ma p\u0159ipravili i jin\u00fd p\u0159\u00edsp\u011bvek, kde analyzujeme n\u00e1stroje, kter\u00e9 v\u00e1m pomohou l\u00e9pe porozum\u011bt dal\u0161\u00edm faktor\u016fm, je\u017e ovliv\u0148uj\u00ed pozici va\u0161eho internetov\u00e9ho obchodu ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chcete-li v\u00e1\u0161 web dostat mezi prvn\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed Google a zajistit si tak \u00fasp\u011bch, mus\u00edte um\u011bt spr\u00e1vn\u011b pou\u017e\u00edvat kl\u00ed\u010dov\u00e1 slova. C\u00edlov\u00e1 skupina z\u00e1kazn\u00edk\u016f v\u00e1s d\u00edky nim bude schopn\u00e1 naj\u00edt a vy budete moci \u00fasp\u011b\u0161n\u011b konkurovat obchod\u016fm, kter\u00e9 nab\u00edzej\u00ed podobn\u00e9 produkty nebo slu\u017eby. Abyste si ud\u011blali p\u0159edstavu o v\u00fdznamu kl\u00ed\u010dov\u00fdch slov, rozebereme si jeden konkr\u00e9tn\u00ed p\u0159\u00edklad.…<\/p>\n","protected":false},"author":3,"featured_media":2045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[476,634],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2017\/01\/herramientas-busqueda-palabras-clave.jpg","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts\/5269"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/comments?post=5269"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts\/5269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/media\/2045"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/media?parent=5269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/categories?post=5269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/tags?post=5269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}