{"id":5304,"date":"2017-05-25T13:35:40","date_gmt":"2017-05-25T13:35:40","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/vyznam-konfigurace-e-shopu-v-analytics\/"},"modified":"2017-06-21T08:29:39","modified_gmt":"2017-06-21T08:29:39","slug":"vyznam-konfigurace-e-shopu-v-analytics","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/cs\/vyznam-konfigurace-e-shopu-v-analytics\/","title":{"rendered":"V\u00fdznam konfigurace e-shopu v Analytics"},"content":{"rendered":"

Jedn\u00edm ze z\u00e1kladn\u00edch aspekt\u016f \u0159\u00edzen\u00ed e-shopu je anal\u00fdza n\u00e1v\u0161t\u011bv a chov\u00e1n\u00ed u\u017eivatel\u016f. D\u00edky Google Analytics m\u016f\u017eete m\u00edt p\u0159ehled o v\u0161em, co se ve va\u0161em obchod\u011b d\u011bje.<\/p>\n

<\/p>\n

Ve v\u00fdchoz\u00edm nastaven\u00ed nab\u00edz\u00ed Google Analytics velk\u00e9 mno\u017estv\u00ed \u00fadaj\u016f o v\u00fdkonu va\u0161eho internetov\u00e9ho obchodu. Abyste ale tyto \u00fadaje mohli sb\u00edrat a zjistili tak v\u00edce o chov\u00e1n\u00ed va\u0161ich potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, jejich vztahu ke zbo\u017e\u00ed z va\u0161eho e-shopu a dozv\u011bd\u011bli se o tom, zda je vlastn\u011b v\u00e1\u0161 obchod ziskov\u00fd, budete muset pou\u017e\u00edt n\u011bkolik speci\u00e1ln\u00edch funkc\u00ed.<\/p>\n

V tomto p\u0159\u00edsp\u011bvku si \u0159ekneme, jak mohou b\u00fdt podrobn\u011bj\u0161\u00ed informace e-shopu u\u017eite\u010dn\u00e9 a co je pot\u0159eba k\u00a0tomu, abyste mohli takov\u00e9 \u00fadaje shroma\u017e\u010fovat\u00a0a zjistit o va\u0161em internetov\u00e9m obchodu co nejv\u00edce.<\/p>\n

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Jak Analytics nakonfigurovat pro e-shop<\/strong><\/h3>\n

Aktivaci konfigurace elektronick\u00e9ho obchodu lze prov\u00e9st p\u0159\u00edmo v\u00a0\u00fa\u010dtu Google Analytics<\/a>. Na str\u00e1nce Spr\u00e1vce p\u0159ejd\u011bte do sloupce, kter\u00fd tuto mo\u017enost zobrazuje. Objev\u00ed se mo\u017enosti konfigurace elektronick\u00e9ho obchodu a bude sta\u010dit se jen ujistit, \u017ee jsou aktivn\u00ed. Ve stejn\u00e9 \u010d\u00e1sti m\u016f\u017eete povolit i pokro\u010dilou konfiguraci e-shopu. Tato funkce umo\u017e\u0148uje z\u00edskat v\u00edce informac\u00ed o ziskovosti va\u0161eho internetov\u00e9ho obchodu. Vzhledem k\u00a0jej\u00ed slo\u017eitosti ji doporu\u010dujeme pouze pokro\u010dil\u00fdm u\u017eivatel\u016fm, kte\u0159\u00ed ji\u017e se sledov\u00e1n\u00edm ziskovosti internetov\u00fdch obchod\u016f maj\u00ed n\u011bjak\u00e9 zku\u0161enosti.<\/p>\n

Jakmile v\u0161e v Analytics nakonfigurujete (jak jsme si ji\u017e vysv\u011btlili d\u0159\u00edve), bude t\u0159eba pou\u017e\u00edt javascriptov\u00fd k\u00f3d od Googlu a vlo\u017eit ho na dom\u00e9nu, kde se v\u00e1\u0161 internetov\u00fd obchod nach\u00e1z\u00ed. Pro program\u00e1tory nebo osoby, kter\u00e9 maj\u00ed z\u00e1kladn\u00ed znalosti programov\u00e1n\u00ed, to bude hra\u010dka. K dispozici je \u010dl\u00e1nek v Centru n\u00e1pov\u011bdy Google, kter\u00fd uv\u00e1d\u00ed podrobn\u00fd postup instalace k\u00f3du Analytics a identifikace ka\u017ed\u00e9ho produktu.<\/p>\n

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Co se s konfigurac\u00ed pro e-shop d\u00e1 d\u011blat?<\/strong><\/h3>\n

Aktivujete-li mo\u017enost pokro\u010dil\u00e9ho elektronick\u00e9ho obchodu, z\u00edsk\u00e1te v\u0161echny dostupn\u00e9 informace o cel\u00e9 \u0159ad\u011b faktor\u016f, kter\u00e9 mohou ovlivnit ziskovost va\u0161eho obchodu. \u00dadaje m\u00e1te tak\u0159ka na dosah ruky, m\u016f\u017eete si zobrazit pr\u016fm\u011brnou \u010d\u00e1stku ka\u017ed\u00e9ho prodeje, podrobnosti o po\u010dtu prodan\u00fdch kus\u016f u jednotliv\u00fdch polo\u017eek, informace o kategori\u00edch v\u00fdrobk\u016f a vyu\u017e\u00edt dal\u0161\u00ed u\u017eite\u010dn\u00e9 obecn\u00e9 ukazatele, jako jsou nap\u0159\u00edklad celkov\u00e9 prodeje ka\u017ed\u00e9ho v\u00fdrobku, ka\u017ed\u00e9 kategorie nebo cel\u00e9ho obchodu.<\/p>\n

M\u016f\u017eete tak\u00e9 z\u00edskat v\u00edce informac\u00ed o n\u00e1kupn\u00edm chov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. I u t\u011bch nejprod\u00e1van\u011bj\u0161\u00edch produkt\u016f se mohou objevit komplikace nebo faktory, kter\u00e9 z\u00e1kazn\u00edky mohou od dokon\u010den\u00ed n\u00e1kupu odradit. Mus\u00edte pozorn\u011b sledovat dojmy u\u017eivatel\u016f, proto\u017ee mohou p\u0159\u00edmo p\u016fsobit na kone\u010dn\u00e9 rozhodnut\u00ed o n\u00e1kupu. \u00dadaje o n\u00e1kupn\u00edch trendech u jednotliv\u00fdch produkt\u016f v\u00e1m mohou pomoci znovu a znovu vyu\u017e\u00edvat osv\u011bd\u010den\u00e9 postupy. M\u016f\u017eete ale tak\u00e9 d\u016fkladn\u011b zkoumat faktory, kter\u00e9 negativn\u011b ovliv\u0148uj\u00ed n\u00e1kupy u jin\u00fdch produkt\u016f. Jen tak si toti\u017e uv\u011bdom\u00edte, \u010demu byste se p\u0159i uv\u00e1d\u011bn\u00ed v\u00edce produkt\u016f na trh m\u011bli vyhnout.<\/p>\n

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Jak \u00fadaje pou\u017e\u00edvat?<\/strong><\/h3>\n

Slu\u017eba Google Analytics byla vytvo\u0159ena tak, aby nab\u00edzela v\u0161echny mo\u017en\u00e9 \u00fadaje a statistky, na jejich\u017e z\u00e1klad\u011b by se vedouc\u00ed internetov\u00fdch obchod\u016f mohli spr\u00e1v\u011b rozhodovat. Sb\u011bru \u00fadaj\u016f jako takov\u00fd nen\u00ed k ni\u010demu, pokud z\u00a0n\u011bj nejsme schopni z\u00edskat co neju\u017eite\u010dn\u011bj\u0161\u00ed \u00fadaje. Proto mus\u00ed ka\u017ed\u00fd vedouc\u00ed v\u011bd\u011bt, jak\u00e9 pou\u017e\u00edt postupy. Je z\u0159ejm\u00e9, \u017ee mus\u00edme v\u011bnovat pozornost tomu, jak r\u016fzn\u00e9 produkty a jejich kategorie ovliv\u0148uj\u00ed celkovou ziskovost obchodu, a z\u00e1rove\u0148 tak\u00e9 zjistit, kter\u00e9 v\u00fdrobky se prod\u00e1vaj\u00ed l\u00e9pe a kter\u00e9 h\u016f\u0159e. Jakmile e-shop v\u00a0Analytics nakonfigurujete, z\u00edskan\u00e9 \u00fadaje v\u00e1m pomohou odhalit nejen to, co byste m\u011bli zlep\u0161it, ale i oblasti, v\u00a0nich\u017e m\u00e1te p\u0159ed konkurenc\u00ed n\u00e1skok.<\/p>\n

Ka\u017ed\u00fd obchod je jedine\u010dn\u00fd, a proto si ka\u017ed\u00fd mus\u00ed naj\u00edt ten nejlep\u0161\u00ed zp\u016fsob, jak generovat v\u011bt\u0161\u00ed zisk. Existuje cel\u00e1 \u0159ada mo\u017enost\u00ed, nap\u0159\u00edklad zam\u011b\u0159it se c\u00edlov\u00e9 z\u00e1kazn\u00edky, nab\u00edzen\u00e9 produkty, kvalitu v\u00fdrobk\u016f, um\u00edst\u011bn\u00ed firmy, n\u00e1kupn\u00ed metody\u2026 a to jsou jen n\u011bkter\u00e9 z\u00a0mnoha faktor\u016f, kter\u00e9 celkovou ziskovost firmy mohou ovlivnit. Je prost\u011b pot\u0159eba nab\u00eddnout dobr\u00fd produkt za dobrou cenu a nakupov\u00e1n\u00ed z\u00e1kazn\u00edk\u016fm co nejv\u00edce zp\u0159\u00edjemnit a usnadnit.<\/p>\n

Na z\u00e1v\u011br zb\u00fdv\u00e1 jen dodat, \u017ee bez konfigurace e-shopu v\u00a0Analytics budete v\u0161echny informace o v\u00fdrobc\u00edch t\u011b\u017eko zji\u0161\u0165ovat. Chcete-li, aby v\u00e1\u0161 dropshippingov\u00fd obchod skute\u010dn\u011b prosperoval, mus\u00edte o n\u011bm m\u00edt co nejv\u00edce informac\u00ed. Ty nejsn\u00e1ze z\u00edsk\u00e1te tak, \u017ee se stanete odborn\u00edkem na anal\u00fdzu web\u016f a pochop\u00edte v\u0161echny procesy, kter\u00e9 ve va\u0161em internetov\u00e9m obchod\u011b prob\u00edhaj\u00ed, a pozn\u00e1te zvyklosti a pot\u0159eby jeho n\u00e1v\u0161t\u011bvn\u00edk\u016f. V\u0161echny tyto informace m\u016f\u017eete m\u00edt na dosah ruky d\u00edky konfiguraci pro e-shopy v Google Analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jedn\u00edm ze z\u00e1kladn\u00edch aspekt\u016f \u0159\u00edzen\u00ed e-shopu je anal\u00fdza n\u00e1v\u0161t\u011bv a chov\u00e1n\u00ed u\u017eivatel\u016f. D\u00edky Google Analytics m\u016f\u017eete m\u00edt p\u0159ehled o v\u0161em, co se ve va\u0161em obchod\u011b d\u011bje.<\/p>\n","protected":false},"author":3,"featured_media":1656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[476,541],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2017\/01\/configurar-analytics-ecommerce.jpg","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts\/5304"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/comments?post=5304"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts\/5304\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/media\/1656"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/media?parent=5304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/categories?post=5304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/tags?post=5304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}