{"id":5397,"date":"2017-05-25T14:25:28","date_gmt":"2017-05-25T14:25:28","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/tipy-na-optimalizaci-profilu-na-google-plus-pro-e-shopy\/"},"modified":"2017-06-19T07:11:50","modified_gmt":"2017-06-19T07:11:50","slug":"tipy-na-optimalizaci-profilu-na-google-plus-pro-e-shopy","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/cs\/tipy-na-optimalizaci-profilu-na-google-plus-pro-e-shopy\/","title":{"rendered":"Tipy na optimalizaci profilu na Google Plus pro e-shopy"},"content":{"rendered":"<p>Podle n\u00e1zvu si m\u016f\u017eeme snadno odvodit, \u017ee Google Plus je soci\u00e1ln\u00ed s\u00ed\u0165 spole\u010dnosti Google. Jej\u00ed pou\u017e\u00edv\u00e1n\u00ed sice nen\u00ed mezi b\u011b\u017en\u00fdmi u\u017eivateli ani firmami moc roz\u0161\u00ed\u0159eno, ale vzhledem k tomu, \u017ee tato s\u00ed\u0165 pat\u0159\u00ed jedn\u00e9 z\u00a0nejv\u011bt\u0161\u00edch firem na sv\u011bt\u011b, bychom ji rozhodn\u011b m\u011bli bedliv\u011b sledovat a zkusit z\u00a0n\u00ed n\u011bco vyt\u011b\u017eit.<\/p>\n<p>V tomto p\u0159\u00edsp\u011bvku se budeme zab\u00fdvat souvisej\u00edc\u00edmi z\u00e1kladn\u00edmi pojmy a porad\u00edme v\u00e1m, jak z profilu na Google Plus vyt\u011b\u017eit maximum.<\/p>\n<h3 id=\"jak-si-vytvorit-profil-google-plus\"><strong>Jak si vytvo\u0159it profil Google Plus?<\/strong><\/h3>\n<p>Prvn\u00edm krokem je registrace. P\u0159edpokl\u00e1d\u00e1me, \u017ee kdy\u017e jste p\u0159i\u0161li na tento blog, vlastn\u00edte n\u011bjak\u00fd e-shop. Proto v\u00e1m nyn\u00ed podrobn\u011b vysv\u011btl\u00edme, jak si na Google Plus vytvo\u0159it firemn\u00ed \u00fa\u010det.<br \/>\nGoogle rozli\u0161uje osobn\u00ed a firemn\u00ed profily. P\u0159i vytvo\u0159en\u00ed firemn\u00edho profilu budete muset p\u0159ej\u00edt na str\u00e1nku Moje firma na Googlu a kliknout na Za\u010d\u00edt nyn\u00ed. Budete m\u00edt mo\u017enost se p\u0159ihl\u00e1sit pomoc\u00ed e-mailov\u00e9 adresy Google (Gmail) nebo e-mailov\u00e9 adresy firmy, kter\u00e1 je s\u00a0\u00fa\u010dtem Google propojena.\u00a0Dal\u0161\u00edm krokem bude vybrat jednu ze t\u0159\u00ed dostupn\u00fdch mo\u017enost\u00ed pro registraci va\u0161\u00ed firmy:<\/p>\n<ul>\n<li>Kamenn\u00e1 prodejna: Ide\u00e1ln\u00ed mo\u017enost, pokud je va\u0161e firma fyzicky p\u0159\u00edtomn\u00e1 na ur\u010dit\u00e9m m\u00edst\u011b, obchod, restaurace, hotel\u2026<\/li>\n<li>Slu\u017eby: Tato volba je ur\u010dena pro firmy nab\u00edzej\u00edc\u00ed slu\u017eby pro firmy i jednotlivce.<\/li>\n<li>Zna\u010dka: Tato mo\u017enost je ide\u00e1ln\u00ed, pokud nem\u00e1te kamennou prodejnu nebo adresu, ale m\u00e1te webov\u00e9 str\u00e1nky, kde lze v\u0161echny va\u0161e produkty nal\u00e9zt.<\/li>\n<\/ul>\n<p>Je t\u0159eba zvolit mo\u017enost, kter\u00e1 nejl\u00e9pe odpov\u00edd\u00e1 druhu va\u0161\u00ed firmy. Pokud nem\u00e1te kamenn\u00fd obchod nebo nechcete zve\u0159ejnit adresu s\u00eddla firmy, doporu\u010dujeme t\u0159et\u00ed mo\u017enost.<br \/>\nA je to! Vytvo\u0159ili jste si profil na Google Plus nebo ve slu\u017eb\u011b Moje firma na Googlu. Te\u010f se pod\u00edv\u00e1me na to, jak z\u00a0nich vyt\u011b\u017eit maximum.<\/p>\n<h3 id=\"jak-z-profilu-na-google-plus-ci-ve-sluzbe-moje-firma-na-googlu-vytezit-maximum\"><strong>Jak z\u00a0profilu na Google Plus \u010di ve slu\u017eb\u011b Moje firma na Googlu vyt\u011b\u017eit maximum<\/strong><\/h3>\n<p>Jak jsme ji\u017e uvedli, mezi b\u011b\u017en\u00fdm pou\u017e\u00edv\u00e1n\u00edm profilu na Google Plus a jeho vyu\u017e\u00edv\u00e1n\u00edm na maximum je velk\u00fd rozd\u00edl. V\u00fdznamnou roli ale hraj\u00ed mali\u010dkosti:<\/p>\n<ul>\n<li>Zadejte o sv\u00e9 firm\u011b co nejv\u00edce informac\u00ed: profil na Google Plus vypln\u011bn\u00fd ze 100 % vy\u0161le jasn\u00fd sign\u00e1l, \u017ee to mysl\u00edte v\u00e1\u017en\u011b. Google toti\u017e podporuje firmy, kter\u00e9 maj\u00ed v\u0161echny informace aktu\u00e1ln\u00ed. Jedn\u00e1 se nap\u0159\u00edklad o kontaktn\u00ed \u00fadaje, popis, fotografie \u010di nab\u00eddku produkt\u016f.<\/li>\n<li>Pravideln\u011b aktualizujte uveden\u00e9 informace a sd\u00edlejte je s ostatn\u00edmi: shroma\u017e\u010fujte v\u0161echny statistick\u00e9 \u00fadaje, kter\u00e9 v\u00e1\u0161 profil na Google Plus udr\u017euj\u00ed p\u0159i \u017eivot\u011b a sd\u00edlejte je s ostatn\u00edmi. M\u016f\u017eete propagovat nov\u00e9 produkty, oznamovat promoakce apod. \u010cas od \u010dasu m\u016f\u017eete dokonce zve\u0159ejnit informace z\u00a0va\u0161\u00ed oblasti podnik\u00e1n\u00ed nebo odv\u011btv\u00ed.<\/li>\n<li>Nava\u017ete kontakt s\u00a0u\u017eivateli a komunikujte s nimi: jak jsme si \u0159ekli na za\u010d\u00e1tku, Google Plus nen\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 pro masy, jako je Facebook nebo Twitter, ale je mo\u017en\u00e9, \u017ee z\u00e1kazn\u00edci nebo potenci\u00e1ln\u00ed z\u00e1kazn\u00edci s\u00a0v\u00e1mi p\u0159es n\u00ed nav\u00e1\u017eou kontakt.<\/li>\n<li>\u010ct\u011bte si n\u00e1zory: tento praktick\u00fd n\u00e1stroj spole\u010dnosti Google pracuje s n\u00e1zory v\u00a0r\u00e1mci karet Google Plus. Prost\u0159ednictv\u00edm sv\u00e9ho firemn\u00edho profilu na n\u011b m\u016f\u017eete odpov\u00eddat.<\/li>\n<li>Centralizujte sv\u00e9 \u00fadaje: toto je jedna z\u00a0velmi u\u017eite\u010dn\u00fdch funkc\u00ed Google Plus a slu\u017eby Moje firma na Googlu. Pokud m\u00e1te v\u0161echny sv\u00e9 produkty Google propojen\u00e9 s\u00a0jedn\u00edm \u00fa\u010dtem na Gmailu, m\u016f\u017eete m\u011bnit nebo aktualizovat informace o sv\u00e9 firm\u011b ve v\u0161ech najednou.<\/li>\n<li>Zvy\u0161te po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f (a prodej\u016f): kdy\u017e si vytvo\u0159\u00edte profil na Google Plus nebo slu\u017eb\u011b Moje firma na Googlu a budete ho pravideln\u011b aktualizovat, z\u00edsk\u00e1te nov\u00fd kan\u00e1l, z\u00a0n\u011bj\u017e na v\u00e1\u0161 web budou proudit n\u00e1v\u0161t\u011bvn\u00edci, co\u017e bude samoz\u0159ejm\u011b m\u00edt p\u0159\u00edzniv\u00fd dopad i na tr\u017eby.<\/li>\n<li>Analyzujte v\u00fdsledky: Google Plus poskytuje statistick\u00e9 \u00fadaje pro ka\u017edou firmou, kter\u00e1 m\u00e1 registrovan\u00fd profil. Kdy\u017e tuto funkci budete pou\u017e\u00edvat, snadno zjist\u00edte, jak v\u00e1\u0161 internetov\u00fd obchod p\u016fsob\u00ed na u\u017eivatele a potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/li>\n<\/ul>\n<p>Vybrali jsme pouze n\u011bkter\u00e9 tipy, d\u00edky nim\u017e budete na Google Plus v\u00edce vid\u011bt. Existuj\u00ed ale tak\u00e9 dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, s\u00a0nimi\u017e se d\u00e1 pracovat? Dal\u0161\u00ed u\u017eite\u010dn\u00e9 informace najdete v\u00a0<a href=\"\/?p=5221\">\u010dl\u00e1nku o soci\u00e1ln\u00edch s\u00edt\u00edch pro elektronick\u00e9 obchody<\/a>.<\/p>\n<p>Chcete vytv\u00e1\u0159et image sv\u00e9 firmy na Google Plus? R\u00e1di v\u00e1m porad\u00edme, pokud m\u00e1te n\u011bjak\u00e9 dal\u0161\u00ed ot\u00e1zky.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podle n\u00e1zvu si m\u016f\u017eeme snadno odvodit, \u017ee Google Plus je soci\u00e1ln\u00ed s\u00ed\u0165 spole\u010dnosti Google. Jej\u00ed pou\u017e\u00edv\u00e1n\u00ed sice nen\u00ed mezi b\u011b\u017en\u00fdmi u\u017eivateli ani firmami moc roz\u0161\u00ed\u0159eno, ale vzhledem k tomu, \u017ee tato s\u00ed\u0165 pat\u0159\u00ed jedn\u00e9 z\u00a0nejv\u011bt\u0161\u00edch firem na sv\u011bt\u011b, bychom ji rozhodn\u011b m\u011bli bedliv\u011b sledovat a zkusit z\u00a0n\u00ed n\u011bco vyt\u011b\u017eit. V tomto p\u0159\u00edsp\u011bvku se budeme zab\u00fdvat&hellip;<\/p>\n","protected":false},"author":3,"featured_media":1642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[676,476],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2017\/01\/optimizar-perfil-google-plus.jpg","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts\/5397"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/comments?post=5397"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts\/5397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/media\/1642"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/media?parent=5397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/categories?post=5397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/tags?post=5397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}