{"id":5417,"date":"2017-05-25T14:37:21","date_gmt":"2017-05-25T14:37:21","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/konfigurace-sluzby-google-analytics-v-sesti-krocich\/"},"modified":"2017-06-20T15:37:46","modified_gmt":"2017-06-20T15:37:46","slug":"konfigurace-sluzby-google-analytics-v-sesti-krocich","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/cs\/konfigurace-sluzby-google-analytics-v-sesti-krocich\/","title":{"rendered":"Konfigurace slu\u017eby Google Analytics v \u0161esti kroc\u00edch"},"content":{"rendered":"<p>Nastaven\u00ed slu\u017eby Google Analytics pro va\u0161e webov\u00e9 str\u00e1nky nebo e-shop je snadn\u00e9. Bude v\u00e1m na to sta\u010dit jen t\u011bchto \u0161est krok\u016f, kter\u00e9 si te\u010f spole\u010dn\u011b projdeme.<!--more--><\/p>\n<p>Google Analytics je n\u00e1stroj pro anal\u00fdzu webu od americk\u00e9ho technologick\u00e9ho giganta, s\u00a0jeho\u017e pomoc\u00ed m\u016f\u017eete m\u011b\u0159it, sledovat a analyzovat chov\u00e1n\u00ed u\u017eivatel\u016f na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. I kdy\u017e je zcela zdarma, jedn\u00e1 se o nejvysp\u011blej\u0161\u00ed n\u00e1stroj na trhu, kter\u00fd pou\u017e\u00edv\u00e1 v\u011bt\u0161ina firem. Ze z\u00edskan\u00fdch \u00fadaj\u016f m\u016f\u017eete mimo jin\u00e9 vy\u010d\u00edst, jak\u00e9 akce u\u017eivatel\u00e9 na webu nebo v dropshippingov\u00e9m e-shopu prov\u00e1d\u011bj\u00ed.<\/p>\n<p>O slu\u017eb\u011b Google Analytics jsme se na tomto blogu ji\u017e zm\u00ednili. Ne\u017e s jej\u00edm nastavov\u00e1n\u00edm za\u010dnete, rozhodn\u011b nebude od v\u011bci, kdy\u017e si p\u0159e\u010dtete \u010dl\u00e1nek, kter\u00fd se <a href=\"http:\/\/www.bigbuy-blog.com\/analytics-podria-ayudar-tienda-comercio-electronico\/\">Google Analytics<\/a> v\u011bnuje do hloubky.<\/p>\n<p>Konfigurace tohoto n\u00e1stroje pro va\u0161e \u00fa\u010dely je jednoduch\u00e1. V tomto \u010dl\u00e1nku si spole\u010dn\u011b projdeme \u0161est f\u00e1z\u00ed, kter\u00fdmi p\u0159i nastavov\u00e1n\u00ed Google Analytics budete muset proj\u00edt.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"krok-1-vytvoreni-uctu-google-analytics\"><strong>Krok 1: Vytvo\u0159en\u00ed \u00fa\u010dtu Google Analytics<\/strong><\/h3>\n<p>\u00da\u010det Google Analytics si m\u016f\u017eete vytvo\u0159it bezplatn\u011b. Pot\u0159ebujete k\u00a0tomu jen e-mailovou adresu, kterou s\u00a0vytvo\u0159en\u00fdm \u00fa\u010dtem propoj\u00edte.<\/p>\n<p>Existuj\u00ed dva typy e-mailov\u00fdch \u00fa\u010dt\u016f, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt:<\/p>\n<ul>\n<li>\u00da\u010det na Gmailu: jedn\u00e1 se o nejjednodu\u0161\u0161\u00ed zp\u016fsob, jak \u00fa\u010det Analytics vytvo\u0159it. Pokud ji\u017e \u00fa\u010det na Gmailu m\u00e1te, sta\u010d\u00ed p\u0159ej\u00edt na webov\u00e9 str\u00e1nky <a href=\"https:\/\/www.google.com\/intl\/cs\/analytics\/\">Google Analytics<\/a> a zaregistrovat se pomoc\u00ed e-mailov\u00e9 adresy a hesla.<\/li>\n<li>\u00da\u010det v jin\u00e9 dom\u00e9n\u011b: pokud chcete propojit \u00fa\u010det Google Analytics s e-mailovou adresou s dom\u00e9nou va\u0161eho internetov\u00e9ho obchodu (priklad@domena.cz), budete v\u00e1\u0161 e-mailov\u00fd \u00fa\u010det muset propojit s Gmailem. Pokud va\u0161e e-mailov\u00e1 adresa nebyla vytvo\u0159ena v r\u00e1mci <a href=\"https:\/\/gsuite.google.com\/intl\/cs\/\">G Suite<\/a>, syst\u00e9m v\u00e1m p\u0159\u00edstup ke slu\u017eb\u011b Analytics neumo\u017en\u00ed.<\/li>\n<\/ul>\n<p>Jakmile budete m\u00edt e-mailov\u00fd \u00fa\u010det nastaven, m\u016f\u017eete se k Analytics p\u0159ihl\u00e1sit kliknut\u00edm na tla\u010d\u00edtko P\u0159ihlaste se.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"krok-2-vychozi-nastaveni-google-analytics\"><strong>Krok 2: V\u00fdchoz\u00ed nastaven\u00ed Google Analytics<\/strong><\/h3>\n<p>V\u00a0t\u00e9to f\u00e1zi si budete muset odpov\u011bd\u011bt na tyto ot\u00e1zky:<\/p>\n<ul>\n<li><strong>Co chcete na internetu sledovat:<\/strong> chcete sledovat webov\u00e9 str\u00e1nky nebo mobiln\u00ed aplikace? Konfigurace se toti\u017e bude li\u0161it p\u0159\u00edpad od p\u0159\u00edpadu. Chcete-li slu\u017ebu Google Analytics nastavit pro webov\u00e9 str\u00e1nky nebo e-shop, bude t\u0159eba vyplnit tyto informace.<\/li>\n<li><strong>N\u00e1zev \u00fa\u010dtu:<\/strong> jedn\u00e1 se o nejvy\u0161\u0161\u00ed \u00farove\u0148 v\u00a0hierarchii va\u0161ich \u00fa\u010dt\u016f ve slu\u017eb\u011b Analytics. Pokud budete pot\u0159ebovat pouze jeden \u00fa\u010det Google Analytics, proto\u017ee m\u00e1te pouze jeden web, m\u016f\u017eete pou\u017e\u00edt jeho n\u00e1zev a m\u00e1te hotovo. Pokud ale spravujete n\u011bkolik \u00fa\u010dt\u016f sou\u010dasn\u011b, pak by n\u00e1zev m\u011bl b\u00fdt obecn\u011bj\u0161\u00ed a vystihovat v\u0161echny dohromady.<\/li>\n<li><strong>N\u00e1zev webov\u00e9 str\u00e1nky:<\/strong> toto je druh\u00e1 \u00farove\u0148 v\u00a0hierarchii \u00fa\u010dt\u016f Google Analytics. M\u016f\u017eete zadat n\u00e1zev va\u0161eho webu. Pom\u016f\u017ee v\u00e1m to v\u00a0orientaci.<\/li>\n<li><strong>Adresa URL webu<\/strong>: nejd\u0159\u00edve zkontrolujte, zda v\u00e1\u0161 web za\u010d\u00edn\u00e1 na http:\/\/ nebo https:\/\/ a pak z\u00a0prvn\u00ed rozbalovac\u00ed nab\u00eddky vyberte jednu z mo\u017enost\u00ed. Pak u\u017e sta\u010d\u00ed jen zadat zbytek adresy.<\/li>\n<li><strong>Kategorie:<\/strong> v\u00a0rozbalovac\u00ed nab\u00eddce mus\u00edte zvolit odv\u011btv\u00ed nebo sektor, do kter\u00e9ho v\u00e1\u0161 web spad\u00e1.<\/li>\n<li><strong>\u010casov\u00e9 p\u00e1smo:<\/strong> vyberte nejvhodn\u011bj\u0161\u00ed variantu pro sb\u011br \u00fadaj\u016f od spole\u010dnosti Google v re\u00e1ln\u00e9m \u010dase. M\u011bli byste vybrat stejn\u00e9 \u010dasov\u00e9 p\u00e1smo jako pro spr\u00e1vu webu.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A\u017e tato pole vypln\u00edte, kliknut\u00edm vytvo\u0159\u00edte ID m\u011b\u0159en\u00ed Google Analytics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"krok-3-ziskani-mericiho-kodu\"><strong>Krok 3: Z\u00edsk\u00e1n\u00ed m\u011b\u0159ic\u00edho k\u00f3du<\/strong><\/h3>\n<p>Po kliknut\u00ed na tla\u010d\u00edtko p\u0159ijm\u011bte smluvn\u00ed podm\u00ednky spole\u010dnosti Google. Budete p\u0159esm\u011brov\u00e1n\u00ed na str\u00e1nku, kter\u00e1 vypad\u00e1 takto:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1386\" src=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/configurar-google-analytics-3.jpg\" alt=\"configurar-google-analytics-3\" width=\"1087\" height=\"389\" srcset=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/configurar-google-analytics-3.jpg 1087w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/configurar-google-analytics-3-300x107.jpg 300w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/configurar-google-analytics-3-768x275.jpg 768w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/configurar-google-analytics-3-1024x366.jpg 1024w\" sizes=\"(max-width: 1087px) 100vw, 1087px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Jakmile v\u00e1m Google k\u00f3d za\u0161le, zkop\u00edrujte ho.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"krok-4-pouziti-mericiho-kodu-google-analytics\"><strong>Krok 4: Pou\u017eit\u00ed m\u011b\u0159ic\u00edho k\u00f3du Google Analytics<\/strong><\/h3>\n<p>Pokud nem\u00e1te alespo\u0148 z\u00e1kladn\u00ed znalosti k\u00f3du HTML, bude to pro v\u00e1s nejzapeklit\u011bj\u0161\u00ed f\u00e1ze nastavov\u00e1n\u00ed slu\u017eby Google Analytics.<\/p>\n<p>M\u011b\u0159ic\u00ed k\u00f3d Google Analytics je t\u0159eba vlo\u017eit p\u0159ed koncovou zna\u010dku do k\u00f3du HTML webu. Pokud pou\u017eijete syst\u00e9m CMS, nap\u0159\u00edklad WordPress, v\u0161e by m\u011blo prob\u011bhnout hladce. K dispozici jsou \u0161ablony nebo pluginy, kter\u00e9 v\u00e1m m\u011b\u0159ic\u00ed k\u00f3d umo\u017en\u00ed zad\u00e1vat p\u0159\u00edmo, ani\u017e byste museli postupn\u011b proch\u00e1zet k\u00f3dem a prov\u00e1d\u011bt v\u00a0n\u011bm zm\u011bny.<\/p>\n<p>Pokud m\u00e1te <a href=\"https:\/\/www.bigbuy.eu\/cs\/dropshippingovy-e-shop.html\">dropshippingov\u00fd obchod od BigBuy<\/a> a chcete k\u00f3d Analytics pou\u017e\u00edt, p\u0159ejd\u011bte k dal\u0161\u00edmu kroku:<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"krok-5-pouziti-google-analytics-spolecne-se-systemem-prestashop-pro-e-shopy\"><strong>Krok 5: Pou\u017eit\u00ed Google Analytics spole\u010dn\u011b se syst\u00e9mem PrestaShop pro e-shopy<\/strong><\/h3>\n<p>U\u017e jsme se zmi\u0148ovali o tom, \u017ee dropshippingov\u00e9 e-shopy od BigBuy jsou zalo\u017eeny na jedn\u00e9 z nejlep\u0161\u00edch technologi\u00ed pro spr\u00e1vu internetov\u00fdch obchod\u016f, syst\u00e9mu PrestaShop.<\/p>\n<p>K\u00f3d Analytics lze do syst\u00e9mu PrestaShop p\u0159idat dv\u011bma zp\u016fsoby:<\/p>\n<ul>\n<li>Ru\u010dn\u011b: k\u00f3d je t\u0159eba vlo\u017eit p\u0159ed koncovou zna\u010dku souboru se z\u00e1hlav\u00edm \u0161ablony PrestaShop.<\/li>\n<li>Prost\u0159ednictv\u00edm modulu Analytics: m\u016f\u017eete d\u00e1t p\u0159ednost modulu Google Analytics pro PrestaShop, kter\u00fd byl vytvo\u0159en speci\u00e1ln\u011b za t\u00edmto \u00fa\u010delem. Modul si sta\u010d\u00ed st\u00e1hnout a postupovat podle pokyn\u016f.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 id=\"krok-6-spusteni-mereni-a-interpretace-udaju-ze-sluzby-google-analytics\"><strong>Krok 6: Spu\u0161t\u011bn\u00ed m\u011b\u0159en\u00ed a interpretace \u00fadaj\u016f ze slu\u017eby Google Analytics<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Hotovo! Analytics jste nakonfigurovali a m\u016f\u017eete se t\u011b\u0161it na velmi zaj\u00edmav\u00e9 a cenn\u00e9 \u00fadaje, kter\u00e9 v\u00e1m pomohou de\u0161ifrovat chov\u00e1n\u00ed u\u017eivatel\u016f. O <a href=\"\/?p=5228\">nejd\u016fle\u017eit\u011bj\u0161\u00edch \u00fadaj\u00edch a metrik\u00e1ch pro e-shopy<\/a> se zm\u00edn\u00edme v\u00a0dal\u0161\u00edch p\u0159\u00edsp\u011bvc\u00edch.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nastaven\u00ed slu\u017eby Google Analytics pro va\u0161e webov\u00e9 str\u00e1nky nebo e-shop je snadn\u00e9. Bude v\u00e1m na to sta\u010dit jen t\u011bchto \u0161est krok\u016f, kter\u00e9 si te\u010f spole\u010dn\u011b projdeme.<\/p>\n","protected":false},"author":2,"featured_media":1383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[476,541],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/Configurar-Google-Analytics-1024x512.png","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts\/5417"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/comments?post=5417"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts\/5417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/media\/1383"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/media?parent=5417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/categories?post=5417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/tags?post=5417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}