{"id":5430,"date":"2017-05-25T14:46:20","date_gmt":"2017-05-25T14:46:20","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/podrobny-pruvodce-vytvorenim-e-shopu\/"},"modified":"2017-06-20T14:15:25","modified_gmt":"2017-06-20T14:15:25","slug":"podrobny-pruvodce-vytvorenim-e-shopu","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/cs\/podrobny-pruvodce-vytvorenim-e-shopu\/","title":{"rendered":"Podrobn\u00fd pr\u016fvodce vytvo\u0159en\u00edm e-shopu"},"content":{"rendered":"<p>Pokud m\u00e1te v pl\u00e1nu zalo\u017eit si online obchod, v tomto \u010dl\u00e1nku v\u00e1m d\u00e1me n\u00e1vod, jak to ud\u011blat. Vytvo\u0159ili jsme tak\u00e9 dal\u0161\u00edch 50 informa\u010dn\u00edch \u010dl\u00e1nk\u016f pro za\u010d\u00ednaj\u00edc\u00ed elektronick\u00e9 obchodn\u00edky!<\/p>\n<p>Zalo\u017een\u00ed vlastn\u00edho internetov\u00e9ho obchodu od nuly je bezpochyby v\u00fdzvou, ale po\u010det odv\u00e1\u017elivc\u016f, kte\u0159\u00ed cht\u011bj\u00ed prod\u00e1vat p\u0159es internet, st\u00e1le roste. Ve srovn\u00e1n\u00ed se stejn\u00fdm obdob\u00edm p\u0159edchoz\u00edho roku N\u00e1rodn\u00ed komise pro trhy a hospod\u00e1\u0159skou sout\u011b\u017e (NCMC) zaznamenala ve druh\u00e9 polovin\u011b roku 2016 n\u00e1r\u016fst transakc\u00ed na internetu o 20,3\u00a0%. P\u0159evedeme-li procenta na eura, je to t\u00e9m\u011b\u0159 6 miliard eur utracen\u00fdch za n\u00e1kupy na internetu. Nezd\u00e1 se, \u017ee by se tento trend v\u00a0dohledn\u00e9 dob\u011b m\u011bl n\u011bjak m\u011bnit, tak\u017ee podrobn\u00e9 informace o tom, jak zalo\u017eit vlastn\u00ed e-shop, hled\u00e1 \u010d\u00edm d\u00e1l v\u00edce lid\u00ed.<\/p>\n<p>BigBuy je dropshippingov\u00fdm dodavatelem a spolupracuje tedy se stovkami z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed maj\u00ed sv\u00e9 vlastn\u00ed e-shopy. Zn\u00e1me jejich pot\u0159eby a probl\u00e9my, se kter\u00fdmi se ka\u017ed\u00fd den setk\u00e1vaj\u00ed. Proto\u017ee je chceme ve v\u0161ech aspektech internetov\u00e9ho obchodov\u00e1n\u00ed podporovat, p\u0159ipravili jsme tuto p\u0159\u00edru\u010dku, v n\u00ed\u017e bychom se cht\u011bli v\u011bnovat hlavn\u00edm probl\u00e9m\u016fm, kter\u00e9 mohou nov\u00e1\u010dky na poli internetov\u00e9ho obchodu potkat. Pus\u0165me se do toho.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"vytvoreni-on-line-obchodu-krok-za-krokem\"><strong>Vytvo\u0159en\u00ed on-line obchodu krok za krokem<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4 id=\"krok-1-vyber-obchodniho-modelu\"><strong style=\"font-size: 16px;\">KROK 1: V\u00fdb\u011br obchodn\u00edho modelu<\/strong><\/h4>\n<p>Mnoho lid\u00ed, kte\u0159\u00ed se rozhodnou zalo\u017eit si internetov\u00fd obchod, tento krok p\u0159esko\u010d\u00ed. My se mu ale v\u011bnovat budeme, proto\u017ee je to jedna ze z\u00e1sadn\u00edch v\u011bc\u00ed. Pokud sv\u016fj e-shop a zisky z\u00a0n\u011bj chcete br\u00e1t v\u00e1\u017en\u011b, je to skute\u010dn\u011b ta prvn\u00ed v\u011bc, kterou byste m\u011bli ud\u011blat. Nev\u00edte, jak na to? To nevad\u00ed. V\u00fdb\u011br obchodn\u00edho modelu m\u016f\u017ee b\u00fdt velice jednoduch\u00fd, sta\u010d\u00ed si vytvo\u0159it pl\u00e1n. Pl\u00e1nem se rozum\u00ed str\u00e1nka se z\u00e1kladn\u00edmi informacemi o tom, jak v\u00e1\u0161 e-shop bude fungovat. Na jej\u00edm z\u00e1klad\u011b se pak m\u016f\u017eete rozhodnout, \u010d\u00edm za\u010d\u00edt. Jak\u00e9 obchodn\u00ed modely tedy v\u00a0oblasti internetov\u00e9ho obchodu funguj\u00ed? I kdy\u017e d\u00edky digit\u00e1ln\u00ed revoluci jejich po\u010det st\u00e1le roste, vybrali jsme pro v\u00e1s t\u0159i hlavn\u00ed:<\/p>\n<ul>\n<li>B2C (Business To Consumer): Jedn\u00e1 se o nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed model, ve kter\u00e9m budete prod\u00e1vat koncov\u00e9mu z\u00e1kazn\u00edkovi. Obchody Asos, Media Markt nebo El Corte Ingl\u00e9s se zab\u00fdvaj\u00ed pouze B2C obchodov\u00e1n\u00edm. T\u00e9m\u011b\u0159 v\u0161echna literatura o e-shopech a online marketingu je zam\u011b\u0159ena pr\u00e1v\u011b na tento obchodn\u00ed model.<\/li>\n<li>B2B (Business To Business): Internetov\u00fd obchod B2B je ten, kter\u00fd prod\u00e1v\u00e1 jin\u00fdm spole\u010dnostem. To jsme nap\u0159\u00edklad my, BigBuy. Nab\u00edz\u00edme zbo\u017e\u00ed k\u00a0velkoobchodn\u00edmu odb\u011bru a hled\u00e1me z\u00e1kazn\u00edky, kte\u0159\u00ed pak na\u0161e zbo\u017e\u00ed cht\u011bj\u00ed prod\u00e1vat vlastn\u00edm z\u00e1kazn\u00edk\u016fm.<\/li>\n<li>C2C (Consumer To Consumer): Model C2C p\u0159ed vznikem internetu prakticky neexistoval. Tento obchodn\u00ed model, naz\u00fdvan\u00fd tak\u00e9 P2P (\u201epeer to peer\u201c), pou\u017e\u00edvaj\u00ed firmy jako Airbnb nebo BlaBlaCar. Umo\u017e\u0148uj\u00ed vz\u00e1jemn\u00fd kontakt jednotlivc\u016fm a obvykle si za ka\u017edou transakci \u00fa\u010dtuj\u00ed provizi.<\/li>\n<\/ul>\n<p>Jak\u00fd model si pro e-shop tedy vybrat? Chcete-li jen prod\u00e1vat v\u00fdrobky nebo slu\u017eby, m\u016f\u017ee to b\u00fdt bu\u010f B2C, nebo B2B (nebo dokonce oba). Nebo prost\u011b m\u016f\u017eete jen z\u00e1kazn\u00edk\u016fm umo\u017enit, aby mezi sebou vz\u00e1jemn\u011b komunikovali, a pou\u017e\u00edt model C2C.<\/p>\n<p>V t\u00e9to f\u00e1zi budete muset promyslet p\u00e1r v\u011bc\u00ed, z\u00a0nich\u017e nejd\u016fle\u017eit\u011bj\u0161\u00ed bude zdroj va\u0161ich p\u0159\u00edjm\u016f. Budete muset zjistit, jak\u00e9 n\u00e1klady v\u00e1\u0161 obchod bude m\u00edt, jak\u00fd objem zbo\u017e\u00ed m\u00e1te v pl\u00e1nu prod\u00e1vat a kdy se dostanete p\u0159es onu magickou hranici, kdy p\u0159ejdete ze ztr\u00e1ty do zisku.<\/p>\n<p>&nbsp;<\/p>\n<h5 id=\"internetovy-prodej-bez-skladovani-zasob\"><strong>Internetov\u00fd prodej bez skladov\u00e1n\u00ed z\u00e1sob<\/strong><\/h5>\n<p>Kdy\u017e se n\u011bkdo rozhodne, \u017ee si zalo\u017e\u00ed internetov\u00fd obchod, a provede anal\u00fdzu n\u00e1klad\u016f a v\u00fdnos\u016f, naraz\u00ed obvykle na probl\u00e9m \u2013 co d\u011blat se v\u0161emi t\u011bmi z\u00e1sobami zbo\u017e\u00ed? Obchod\u016f, kter\u00e9 nab\u00edz\u00ed slu\u017eby, se to net\u00fdk\u00e1, ale pokud je v\u00e1\u0161 e-shop ur\u010den k prodeji p\u0159edm\u011bt\u016f v\u0161eho druhu, mus\u00edte vz\u00edt \u00favahu z\u00e1sobov\u00e1n\u00ed zbo\u017e\u00edm, jeho skladov\u00e1n\u00ed a dod\u00e1vky. Pokud kv\u016fli t\u011bmto probl\u00e9m\u016fm v\u00a0noci nem\u016f\u017eete klidn\u011b sp\u00e1t, doporu\u010dujeme vyzkou\u0161et dropshipping. Tento model distribuce je zalo\u017een my\u0161lence, \u017ee kdy\u017e si z\u00e1kazn\u00edk koup\u00ed n\u011bco ve va\u0161em obchod\u011b a vy se nechcete zab\u00fdvat doru\u010den\u00edm zbo\u017e\u00ed, velkoobchod to ud\u011bl\u00e1 za v\u00e1s. Stru\u010dn\u011b \u0159e\u010deno, nebudete se muset zab\u00fdvat \u0159\u00edzen\u00edm skladov\u00fdch z\u00e1sob a budete se moci v\u011bnovat prodeji samotn\u00e9mu. V\u00a0\u010dl\u00e1nku n\u00ed\u017ee najdete o dropshippingu mnohem podrobn\u011bj\u0161\u00ed informace.<\/p>\n<p>Tato f\u00e1ze obsahuje mnoho \u00fakol\u016f a my se nem\u016f\u017eeme do detail\u016f v\u011bnovat v\u0161em: naj\u00edt p\u0159\u00edhodnou d\u00edru na trhu, za\u010d\u00edt pracovat na voln\u00e9 noze (nebo ne) apod. N\u011bco si o nich pov\u00edme v\u00a0dal\u0161\u00edch \u010dl\u00e1nc\u00edch. Zat\u00edm budeme pokra\u010dovat v jedn\u00e9 z nejz\u00e1bavn\u011bj\u0161\u00edch \u010d\u00e1st\u00ed pr\u00e1ce na nov\u00e9m e-shopu: jeho vytvo\u0159en\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=5475\"><strong>Co je dropshipping? V\u0161e, co pot\u0159ebujete v\u011bd\u011bt<\/strong><\/a><\/p>\n<div class=\"single-post-meta post-meta\"><\/div>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Esta fase lleva aparejadas muchas tareas, y nos ser\u00eda imposible profundizar en todas ellas: Encontrar un nicho de mercado viable, darse de alta de aut\u00f3nomo (o no)&#8230; Las iremos viendo en futuros art\u00edculos. Mientras tanto, seguimos con una de las fases m\u00e1s divertidas de montar un nuevo ecommerce: Su creaci\u00f3n.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"krok-2-vytvoreni-internetoveho-obchodu\"><strong>KROK 2: Vytvo\u0159en\u00ed internetov\u00e9ho obchodu<\/strong><\/h4>\n<p>\u0158ekn\u011bme, \u017ee u\u017e jste z\u00e1kladn\u00ed \u00fakoly souvisej\u00edc\u00ed se zalo\u017een\u00edm internetov\u00e9ho obchodu zvl\u00e1dli: vypracovali jste studii trhu (co\u017e nemus\u00ed b\u00fdt nijak n\u00e1ro\u010dn\u00e9, sta\u010d\u00ed prov\u00e9st n\u011bkolik hloubkov\u00fdch vyhled\u00e1v\u00e1n\u00ed na Googlu), ocitli jste se na voln\u00e9 noze (t\u0159eba jako OSV\u010c), na\u0161li jste velkoobchodn\u00edho dodavatele, od n\u011bj\u017e budete dost\u00e1vat zbo\u017e\u00ed apod. Pokud m\u00e1te toto v\u0161e (a p\u00e1r dal\u0161\u00edch v\u011bc\u00ed) p\u0159ipraveno, m\u016f\u017eeme za\u010d\u00edt pracovat na vlastn\u00edm vytvo\u0159en\u00ed sv\u00e9ho e-shopu.<\/p>\n<p>Tento \u010dl\u00e1nek bude zam\u011b\u0159en p\u0159edev\u0161\u00edm na ty, kte\u0159\u00ed maj\u00ed v \u00famyslu vytvo\u0159it sv\u016fj e-shop od nuly a nepo\u0159\u00edd\u00ed si n\u011bjak\u00fd na zak\u00e1zku od jin\u00e9 spole\u010dnosti. Pokud ale nejste technick\u00e9 typy a chcete za\u010d\u00edt prod\u00e1vat co nejd\u0159\u00edve, m\u016f\u017eete se obr\u00e1tit na webdesignery, kte\u0159\u00ed se na e-shopy specializuj\u00ed. Jestli\u017ee se nav\u00edc chcete v\u011bnovat dropshippingu, existuj\u00ed dodavatel\u00e9, jako je t\u0159eba BigBuy, kte\u0159\u00ed v\u00e1m nab\u00eddnou ji\u017e zcela p\u0159ipraven\u00fd <a href=\"https:\/\/www.bigbuy.eu\/cs\/dropshippingovy-e-shop.html\">dropshippingov\u00fd e-shop<\/a> synchronizovan\u00fd s katalogem velkoobchodn\u00edho dodavatele.<\/p>\n<p>&nbsp;<\/p>\n<h5 id=\"prvni-kroky-vyber-hostingu-domeny-a-systemu-pro-spravu-obsahu\"><strong>Prvn\u00ed kroky: V\u00fdb\u011br hostingu, dom\u00e9ny a syst\u00e9mu pro spr\u00e1vu obsahu<\/strong><\/h5>\n<p>Technick\u00e1 \u010d\u00e1st budov\u00e1n\u00ed elektronick\u00e9ho obchodu nemus\u00ed b\u00fdt zrovna tvrd\u00fdm o\u0159\u00ed\u0161kem. Jako u ka\u017ed\u00e9ho jin\u00e9ho webu mus\u00edte nejd\u0159\u00edv naj\u00edt hosting a dom\u00e9nu (tedy prostor, ve kter\u00e9m bude v\u00e1\u0161 e-shop hostov\u00e1n, a n\u00e1zev, pod kter\u00fdm se bude prezentovat). Pot\u00e9 bude t\u0159eba vybrat syst\u00e9m pro spr\u00e1vu obsahu (CMS), kter\u00fd v\u00e1m bude nejv\u00edce vyhovovat.<\/p>\n<p>Pokud m\u00e1te p\u0159ed CMS respekt, m\u016f\u017eete si vytvo\u0159it vlastn\u00ed web, ale je to mnohem n\u00e1ro\u010dn\u011bj\u0161\u00ed a neobejdete se bez pokro\u010dil\u00fdch znalost\u00ed programov\u00e1n\u00ed. Vlastn\u00ed web se obvykle doporu\u010duje jen v p\u0159\u00edpad\u011b, \u017ee se chyst\u00e1te vytvo\u0159it atypick\u00fd druh obchodu, kde je t\u0159eba nastavit specifick\u00e9 procesy, kter\u00e9 CMS nenab\u00edz\u00ed. Z na\u0161eho pohledu jsou tyto situace velmi vz\u00e1cn\u00e9 a p\u0159eddefinovan\u00e9 \u0161ablony budou mnohem levn\u011bj\u0161\u00ed a web budete m\u00edt mnohem rychleji. Na trhu je velk\u00e9 mno\u017estv\u00ed praktick\u00fdch CMS ur\u010den\u00fdch p\u0159\u00edmo pro e-shopy, ale ka\u017ed\u00fd z nich je vhodn\u00fd pro konkr\u00e9tn\u00ed typ obchodu. Poj\u010fme si ve stru\u010dnosti proj\u00edt ty nejpou\u017e\u00edvan\u011bj\u0161\u00ed:<\/p>\n<ul>\n<li>WooCommerce: Nen\u00ed to syst\u00e9m CMS s\u00e1m o sob\u011b, m\u00e1 podobu pluginu pro WordPress. Je to dobr\u00e9 a praktick\u00e9 \u0159e\u0161en\u00ed pro jednoduch\u00e9, ale \u00fa\u010dinn\u00e9 internetov\u00e9 obchodov\u00e1n\u00ed.<\/li>\n<li>Shopify: Tento software je velmi jednoduch\u00fd na pou\u017e\u00edv\u00e1n\u00ed a nevy\u017eaduje hlubok\u00e9 znalosti v\u00a0oboru IT ani programov\u00e1n\u00ed. Nav\u00edc nab\u00edz\u00ed mnoho r\u016fzn\u00fdch \u0161ablon, kter\u00e9 lze p\u0159izp\u016fsobit v\u0161em typ\u016fm obchod\u016f.<\/li>\n<li>PrestaShop: Nejzn\u00e1m\u011bj\u0161\u00ed syst\u00e9m CMS pro e-shopy. Je to jeden z\u00a0nejucelen\u011bj\u0161\u00edch syst\u00e9m\u016f, kter\u00fd umo\u017e\u0148uje vytvo\u0159it e-shopy st\u0159edn\u00ed velikosti. \u0160ablony a pluginy pro n\u011bj vytv\u00e1\u0159\u00ed v\u00fdvoj\u00e1\u0159i z cel\u00e9ho sv\u011bta.<\/li>\n<li>Magento: Nejpou\u017e\u00edvan\u011bj\u0161\u00ed CMS pro e-shopy, kter\u00e9 maj\u00ed velk\u00fd objem n\u00e1v\u0161t\u011bvn\u00edk\u016f a polo\u017eek. Nen\u00ed \u00fapln\u011b nejprakti\u010dt\u011bj\u0161\u00ed, tak\u017ee bychom ho doporu\u010dili pouze v p\u0159\u00edpad\u011b, \u017ee o\u010dek\u00e1v\u00e1te zna\u010dn\u00fd objem n\u00e1v\u0161t\u011bv a prodej\u016f.<\/li>\n<\/ul>\n<p>Po v\u00fdb\u011bru syst\u00e9mu CMS a \u0161ablony p\u0159ich\u00e1z\u00ed na \u0159adu drobn\u00e9 zm\u011bny designu, konfigurace platebn\u00edch metod, vytvo\u0159en\u00ed kontaktn\u00edch formul\u00e1\u0159\u016f a dal\u0161\u00ed \u00fakoly. N\u00ed\u017ee najdete n\u011bkolik \u010dl\u00e1nk\u016f, kter\u00e9 v\u00e1m v\u00a0tomto ohledu pomohou.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=4805\"><strong>Pot\u0159ebuji logo na web! 5 designov\u00fdch platforem, kter\u00e9 v\u00e1m ho pomohou vytvo\u0159it<\/strong><\/a><\/p>\n<\/li>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=5335\"><strong>Platebn\u00ed metody pro v\u00e1\u0161 online obchod<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5 id=\"nezapomente-na-seo\"><strong>Nezapome\u0148te na SEO<\/strong><\/h5>\n<p>Nezbytnou sou\u010d\u00e1st\u00ed procesu vytv\u00e1\u0159en\u00ed internetov\u00e9ho obchodu je z\u00edsk\u00e1n\u00ed dobr\u00e9 pozice na Googlu. V\u00a0sou\u010dasn\u00e9 dob\u011b jsou \u0161ablony syst\u00e9m\u016f CMS obvykle navr\u017eeny tak, aby um\u00edst\u011bn\u00ed zlep\u0161ovaly, ale i tak v\u00e1s neminou n\u011bkter\u00e9 \u00fakoly, kter\u00e9 se bez v\u00e1s prost\u011b neobejdou.<\/p>\n<p>SEO (optimalizace pro vyhled\u00e1va\u010de) m\u00e1 dv\u011b \u00farovn\u011b, jak brzy zjist\u00edte (nebo jak ji\u017e v\u00edte). Jedna se prov\u00e1d\u00ed p\u0159\u00edmo na webu a druh\u00e1 mimo n\u011bj.<\/p>\n<ul>\n<li>Prvn\u00ed \u00farove\u0148 se vztahuje na fungov\u00e1n\u00ed webov\u00fdch str\u00e1nek jako takov\u00fdch, jejich strukturu a obsah (tak\u017ee se optimalizaci t\u011bchto faktor\u016f m\u016f\u017eete v\u011bnovat sami hned v prvn\u00edch dnech va\u0161eho internetov\u00e9ho podnik\u00e1n\u00ed).<\/li>\n<li>Druh\u00e1 \u00farove\u0148 v\u00edce souvis\u00ed s\u00a0provozem, kter\u00fd na v\u00e1\u0161 web proud\u00ed: jak je kvalitn\u00ed, odkud poch\u00e1z\u00ed, kolik lid\u00ed v\u00e1s doporu\u010dilo apod. M\u00e1 tedy v\u00edce co d\u011blat s t\u00edm, jak budete sv\u00e9 webov\u00e9 str\u00e1nky prezentovat. Mo\u017en\u00e1 bychom tuto problematiku m\u011bli probrat a\u017e v\u00a0kroku 3. Nebudeme to ale zbyte\u010dn\u011b komplikovat. N\u00ed\u017ee najdete velk\u00fd v\u00fdb\u011br p\u0159\u00edsp\u011bvk\u016f zam\u011b\u0159en\u00fdch pr\u00e1v\u011b na SEO.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=5298\"><strong>\u00davod do SEO webu: kl\u00ed\u010dov\u00e9 postupy pro optimalizaci str\u00e1nek e-shopu<\/strong><\/a><\/p>\n<\/li>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=5386\"><strong>Typy odkaz\u016f a metriky, kter\u00e9 je t\u0159eba br\u00e1t v \u00favahu p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f<\/strong><\/a><\/p>\n<\/li>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=5548\"><strong>Co je budov\u00e1n\u00ed odkaz\u016f a jak\u00fd m\u00e1 vliv na online obchod?<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4 id=\"krok-3-dostante-svuj-e-shop-do-povedomi-uzivatelu\"><strong>KROK 3: Dosta\u0148te sv\u016fj e-shop do pov\u011bdom\u00ed u\u017eivatel\u016f<\/strong><\/h4>\n<p>Jakmile je v\u00e1\u0161 e-shop nastaven a p\u0159ipraven, je na \u010dase d\u00e1t o n\u011bm sv\u011btu v\u011bd\u011bt. Tato f\u00e1ze je pro ka\u017ed\u00fd e-shop kl\u00ed\u010dov\u00e1 a mnoho blog\u016f a kurz\u016f digit\u00e1ln\u00edho marketingu se zam\u011b\u0159uje p\u0159edev\u0161\u00edm na to, jak zlep\u0161it komunika\u010dn\u00ed kan\u00e1ly. Nem\u00e1 p\u0159ece smysl vytvo\u0159it internetov\u00fd obchod, o kter\u00e9m nikdo nebude v\u011bd\u011bt.<\/p>\n<p>Jedna v\u011bc je jasn\u00e1: pokud do va\u0161eho e-shopu nep\u0159ijdou \u017e\u00e1dn\u00ed z\u00e1kazn\u00edci, nic neprod\u00e1te. Tak\u017ee je pot\u0159eba rozjet propagaci ve vyhled\u00e1va\u010d\u00edch a soci\u00e1ln\u00edch s\u00edt\u00edch, v m\u00e9di\u00edch nebo tam, kde se va\u0161i z\u00e1kazn\u00edci vyskytuj\u00ed. Informace o t\u00e9to f\u00e1zi spr\u00e1vy elektronick\u00e9ho obchodu se prol\u00ednaj\u00ed prakticky cel\u00fdm na\u0161\u00edm blogem, proto\u017ee v\u00e1m s\u00a0touto n\u00e1ro\u010dnou f\u00e1z\u00ed chceme co nejv\u00edce pomoci. P\u0159ipravili jsme v\u00edce ne\u017e 20 \u010dl\u00e1nk\u016f na toto t\u00e9ma a se\u0159adili jsme je podle kategori\u00ed:<\/p>\n<p>&nbsp;<\/p>\n<h5 id=\"kampane-ve-sluzbe-google-adwords-a-nakupech-google\"><strong>Kampan\u011b ve slu\u017eb\u011b Google AdWords a N\u00e1kupech Google<\/strong><\/h5>\n<p>Google je vyhled\u00e1vac\u00ed a inzertn\u00ed s\u00ed\u0165 a stejn\u011b jako N\u00e1kupy Google se stala z\u00e1kladn\u00edm n\u00e1strojem pro elektronick\u00e9 obchody (p\u0159ed\u010dila i soci\u00e1ln\u00ed s\u00edt\u011b). Pokud v\u0161e dob\u0159e p\u0159iprav\u00edte a vytvo\u0159\u00edte dobr\u00e9 reklamy, m\u016f\u017ee v\u00e1m to p\u0159in\u00e9st vynikaj\u00edc\u00ed v\u00fdsledky.<\/p>\n<p>Je zde v\u0161ak jeden aspekt, na kter\u00fd byste nem\u011bli nikdy zapomenout: tento druh reklamy je placen\u00fd, a jakmile do n\u011bj p\u0159estanete investovat, reklamy doslova zmiz\u00ed z\u00a0povrchu zemsk\u00e9ho. Proto je d\u016fle\u017eit\u00e9 pou\u017e\u00edvat strategie SEO soub\u011b\u017en\u011b s investicemi do kampan\u00ed Google. Pokud se v\u00e1m poda\u0159\u00ed z\u00edskat na Googlu v\u00fdhodnou pozici, u\u017e nebudete z\u00e1visl\u00ed na tom, zda placen\u00e9 reklamy pou\u017e\u00edv\u00e1te \u010di nikoli. Kampan\u011b na Googlu mus\u00edte neust\u00e1le dotovat, pokud chcete b\u00fdt vid\u011bt. Je zkr\u00e1tka pot\u0159eba tyto dv\u011b techniky propagace spr\u00e1vn\u011b vyv\u00e1\u017eit.<\/p>\n<p>Nechme tuto problematiku te\u010f chv\u00edli stranou. Pokud se o programu AdWords a N\u00e1kupech Google chcete dozv\u011bd\u011bt v\u00edce, ur\u010dit\u011b si vyberete n\u011bjak\u00fd z\u00a0na\u0161ich \u010dl\u00e1nk\u016f, kter\u00fd se t\u011bmto t\u00e9mat\u016fm v\u011bnuje:<\/p>\n<p>&nbsp;<\/p>\n<h6 id=\"kampane-adwords-vyhledavaci-a-obsahova-sit\"><strong>Kampan\u011b AdWords: Vyhled\u00e1vac\u00ed a Obsahov\u00e1 s\u00ed\u0165<\/strong><\/h6>\n<ul>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=5491\"><strong>Jak konfigurovat AdWords, Tipy pro v\u00e1s \u2013 Pr\u016fvodce AdWords (\u010d\u00e1st II)<\/strong><\/a><\/p>\n<\/li>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=4926\"><strong>Kampan\u011b ve vyhled\u00e1vac\u00ed s\u00edti Google AdWords \u2013 Pr\u016fvodce AdWords (\u010d\u00e1st IV)<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n<h6 id=\"nakupy-google\">N\u00e1kupy Google<\/h6>\n<ul>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=5580\"><strong>Optimalizujte sv\u016fj dropshippingov\u00fd obchod a za\u010dn\u011bte prod\u00e1vat p\u0159es N\u00e1kupy Google \u2013 Pr\u016fvodce N\u00e1kupy Google (\u010d\u00e1st III)<\/strong><\/a><\/p>\n<\/li>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=5409\"><strong>Tipy, jak odli\u0161it kampan\u011b v N\u00e1kupech Google od konkurence<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n<h5 id=\"aktivita-na-socialnich-sitich\"><strong>Aktivita na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong><\/h5>\n<p>Soci\u00e1ln\u00ed s\u00edt\u011b se prop\u00edjej\u00ed hloub\u011bji a hloub\u011bji do spole\u010dnosti, st\u00e1vaj\u00ed se sou\u010d\u00e1st\u00ed ka\u017edodenn\u00edho \u017eivota a hraj\u00ed v\u00fdznamnou roli jako pokro\u010dil\u00e9 reklamn\u00ed n\u00e1stroje pro firmy. Soci\u00e1ln\u00ed s\u00ed\u0165 pro sv\u00e9 aktivity je t\u0159eba vyb\u00edrat v z\u00e1vislosti na druhu e-shopu a typu z\u00e1kazn\u00edk\u016f, na kter\u00e9 c\u00edl\u00edte. Pokud prod\u00e1v\u00e1te d\u00e1mskou obuv, bude to nap\u0159\u00edklad Instagram. S\u00ed\u0165 LinkedIn nen\u00ed v\u00a0tomto ohledu prakticky pou\u017eiteln\u00e1 (pokud samoz\u0159ejm\u011b nehled\u00e1te lidi pro sv\u016fj t\u00fdm).<\/p>\n<p>Na na\u0161em blogu jsme se ji\u017e n\u011bkolikr\u00e1t zm\u00ednili o tom, jak z r\u016fzn\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed vyt\u011b\u017eit maximum a jak p\u0159edstavit v\u00e1\u0161 e-shop co nejvy\u0161\u0161\u00edmu po\u010dtu lid\u00ed. Na soci\u00e1ln\u00edch s\u00edt\u00edch by nem\u011blo b\u00fdt prim\u00e1rn\u00edm c\u00edlem pouze z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch u\u017eivatel\u016f, kte\u0159\u00ed va\u0161i str\u00e1nku \u010di profil budou sledovat. M\u011bli byste se sna\u017eit o pos\u00edlen\u00ed brandingu (pokud se po\u010det p\u0159\u00edznivc\u016f va\u0161\u00ed firmy na Facebooku zv\u00fd\u0161\u00ed ze 100 na 10 000, pak se pov\u011bdom\u00ed o zna\u010dce rozhodn\u011b pos\u00edl\u00ed). Toto zlep\u0161en\u00ed v\u00e1m ale bude k ni\u010demu, pokud se \u00fam\u011brn\u011b nezv\u00fd\u0161\u00ed i tr\u017eby. Soci\u00e1ln\u00ed s\u00edt\u011b jsou prodejn\u00edm n\u00e1strojem, stejn\u011b jako webov\u00e9 str\u00e1nky. Pokud se v\u00e1m nepoda\u0159\u00ed p\u0159etavit va\u0161e \u00fasil\u00ed do zisku, jejich pou\u017eit\u00ed postr\u00e1d\u00e1 smysl.<\/p>\n<ul>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=5221\"><strong>Jak pou\u017e\u00edvat soci\u00e1ln\u00ed s\u00edt\u011b pro online podnik\u00e1n\u00ed<\/strong><\/a><\/p>\n<\/li>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=5393\"><strong>Tipy pro vytvo\u0159en\u00ed a optimalizaci internetov\u00e9ho obchodu na Facebooku<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n<h5 id=\"e-mailovy-marketing-nastroj-ktery-lze-pouzivat-neustale\"><strong>E-mailov\u00fd marketing: N\u00e1stroj, kter\u00fd lze pou\u017e\u00edvat neust\u00e1le<\/strong><\/h5>\n<p>I kdy\u017e se na to va\u0161e e-mailov\u00e1 schr\u00e1nka nemus\u00ed moc tv\u00e1\u0159it, e-mailov\u00fd marketing je st\u00e1le \u00fa\u010dinn\u00fdm prodejn\u00edm n\u00e1strojem. U e-shop\u016f to plat\u00ed dvojn\u00e1sob. Umo\u017e\u0148uje v\u00e1m zas\u00edlat informace o novink\u00e1ch, r\u016fzn\u00fdch nab\u00eddk\u00e1ch a dal\u0161\u00edch ud\u00e1lostech va\u0161im z\u00e1kazn\u00edk\u016fm (i t\u011bm potenci\u00e1ln\u00edm).<\/p>\n<p>A\u010dkoli jej vyu\u017e\u00edv\u00e1 st\u00e1le v\u00edce firem, m\u00e1lokter\u00e1 z nich vyu\u017e\u00edv\u00e1 mo\u017enost personalizace t\u011bchto e-mail\u016f. Aby se va\u0161i z\u00e1kazn\u00edci nenudili a pak se z\u00a0odb\u011bru neodhl\u00e1sili, m\u011bli byste sv\u00e9 e-maily p\u0159izp\u016fsobit tak, aby pro byly zaj\u00edmav\u00e9 a obsahovaly relevantn\u00ed informace. Segmentace je v\u00a0r\u00e1mci online marketingu kl\u00ed\u010dov\u00e1, zejm\u00e9na v e-mailov\u00fdch kampan\u00edch.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=5230\"><strong>E-mailov\u00fd marketing pro e-shopy\u2013 nejd\u016fle\u017eit\u011bj\u0161\u00ed prvek digit\u00e1ln\u00edho marketingu<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n<h4 id=\"krok-4-vypocty-analyzy-a-zmeny\"><strong>KROK 4: V\u00fdpo\u010dty, anal\u00fdzy a zm\u011bny<\/strong><\/h4>\n<p>Jedn\u00edm ze z\u00e1kladn\u00edch pravidel digit\u00e1ln\u00edho marketingu je nutnost m\u011b\u0159it v\u0161e, co se d\u00e1. Doby, kdy spole\u010dnosti investovaly obrovsk\u00e9 sumy do televizn\u00edch a rozhlasov\u00fdch kampan\u00ed, kde bylo obt\u00ed\u017en\u00e9 vypo\u010d\u00edtat jejich n\u00e1vratnost, jsou neodvratn\u011b pry\u010d. Nyn\u00ed lze m\u011b\u0159it v\u0161echno mo\u017en\u00e9, tak\u017ee informace o n\u00e1vratnosti investic m\u00e1te v\u017edy na dosah ruky.<\/p>\n<p>P\u0159i vytv\u00e1\u0159en\u00ed internetov\u00e9ho obchodu m\u016f\u017eete vyu\u017e\u00edvat n\u00e1stroje pro anal\u00fdzu prakticky u ka\u017ed\u00e9ho aspektu kampan\u011b. Nejd\u016fle\u017eit\u011bj\u0161\u00ed informace v\u0161ak z\u00edsk\u00e1te zejm\u00e9na z va\u0161eho webu. Dokonal\u00fdm n\u00e1strojem pro anal\u00fdzu webu je Google Analytics. Technologick\u00fd gigant nab\u00edz\u00ed bezplatnou slu\u017ebu, kter\u00e1 v\u00e1m umo\u017en\u00ed m\u00edt p\u0159ehled o v\u0161em, co se na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch d\u011bje.<\/p>\n<p>Oce\u0148ovan\u00e9 e-shopy jsou si v\u011bdomy d\u016fle\u017eitosti m\u011b\u0159en\u00ed akc\u00ed u\u017eivatel\u016f. Projd\u011bte si p\u011bt p\u0159\u00edsp\u011bvk\u016f, kter\u00e9 se anal\u00fdzou \u00fadaj\u016f zab\u00fdvaj\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=5417\"><strong>Konfigurace slu\u017eby Google Analytics v \u0161esti kroc\u00edch<\/strong><\/a><\/p>\n<\/li>\n<li>\n<p class=\"post-title\"><a href=\"\/?p=5343\"><strong>Panely Google Analytics: Jak pou\u017e\u00edvat p\u011bt z\u00e1kladn\u00edch<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n<h4 id=\"krok-5-kdo-chvili-stal-stoji-opodal\"><strong>KROK 5: Kdo chv\u00edli st\u00e1l, stoj\u00ed opod\u00e1l<\/strong><\/h4>\n<p>Na konec jsme si nechali z\u00e1sadn\u00ed informaci. Ka\u017ed\u00fd spr\u00e1vn\u00fd e-shop mus\u00ed b\u00fdt v\u017edy aktu\u00e1ln\u00ed a sledovat posledn\u00ed trendy. Tento posledn\u00ed krok by se m\u011bl prol\u00ednat v\u0161emi ostatn\u00edmi. P\u0159i vytv\u00e1\u0159en\u00ed internetov\u00e9ho obchodu mus\u00edte br\u00e1t v\u00a0\u00favahu nejnov\u011bj\u0161\u00ed po\u017eadavky trhu, kter\u00fd postupuje st\u00e1le vp\u0159ed ohromuj\u00edc\u00ed rychlost\u00ed. Nesm\u00edte z\u016fstat pozadu.<\/p>\n<p>M\u016f\u017eete se p\u0159ihl\u00e1sit k\u00a0odb\u011bru p\u0159\u00edsp\u011bvk\u016f na na\u0161em blogu, sledovat n\u00e1s na Twitteru nebo si naj\u00edt dal\u0161\u00ed informace o nejnov\u011bj\u0161\u00edch trendech v oblasti elektronick\u00e9ho obchodu a digit\u00e1ln\u00edho marketingu. Trochu zariskujte a vyzkou\u0161ejte nov\u00e9 p\u0159\u00edle\u017eitosti, spus\u0165te jednoduch\u00e9 kampan\u011b a objevujte nov\u00e9 zp\u016fsoby, jak oslovit z\u00e1kazn\u00edky, jak se dostat do jejich pov\u011bdom\u00ed a jak zv\u00fd\u0161it objem prodeje.<\/p>\n<p><!-- <img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2372 aligncenter\" src=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2017\/02\/infografia-crear-tienda-online-paso-a-paso.jpg\" alt=\"infografia-crear-tienda-online-paso-a-paso\" width=\"500\" height=\"1250\" srcset=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2017\/02\/infografia-crear-tienda-online-paso-a-paso.jpg 500w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2017\/02\/infografia-crear-tienda-online-paso-a-paso-120x300.jpg 120w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2017\/02\/infografia-crear-tienda-online-paso-a-paso-410x1024.jpg 410w\" sizes=\"(max-width: 600px) 100vw, 500px\" \/> --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokud m\u00e1te v pl\u00e1nu zalo\u017eit si online obchod, v tomto \u010dl\u00e1nku v\u00e1m d\u00e1me n\u00e1vod, jak to ud\u011blat. Vytvo\u0159ili jsme tak\u00e9 dal\u0161\u00edch 50 informa\u010dn\u00edch \u010dl\u00e1nk\u016f pro za\u010d\u00ednaj\u00edc\u00ed elektronick\u00e9 obchodn\u00edky! Zalo\u017een\u00ed vlastn\u00edho internetov\u00e9ho obchodu od nuly je bezpochyby v\u00fdzvou, ale po\u010det odv\u00e1\u017elivc\u016f, kte\u0159\u00ed cht\u011bj\u00ed prod\u00e1vat p\u0159es internet, st\u00e1le roste. Ve srovn\u00e1n\u00ed se stejn\u00fdm obdob\u00edm p\u0159edchoz\u00edho roku N\u00e1rodn\u00ed&hellip;<\/p>\n","protected":false},"author":3,"featured_media":2368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[622,727],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2017\/02\/crear-tienda-online-paso-a-paso.jpg","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts\/5430"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/comments?post=5430"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts\/5430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/media\/2368"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/media?parent=5430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/categories?post=5430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/tags?post=5430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}