{"id":5658,"date":"2017-05-26T12:00:01","date_gmt":"2017-05-26T12:00:01","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/vyber-a-optimalizace-polozek-v-nakupech-google\/"},"modified":"2017-06-15T15:35:54","modified_gmt":"2017-06-15T15:35:54","slug":"vyber-a-optimalizace-polozek-v-nakupech-google","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/cs\/vyber-a-optimalizace-polozek-v-nakupech-google\/","title":{"rendered":"V\u00fdb\u011br a optimalizace polo\u017eek v N\u00e1kupech Google"},"content":{"rendered":"

Jak jsme se ji\u017e zm\u00ednili v \u010dl\u00e1nku o nastaven\u00ed kampan\u011b v N\u00e1kupech Google<\/a> a odli\u0161en\u00ed se od konkurence, nejd\u016fle\u017eit\u011bj\u0161\u00edm prvkem prodeje na t\u00e9to platform\u011b nen\u00ed mno\u017estv\u00ed nab\u00edzen\u00fdch produkt\u016f, ale v\u00fdb\u011br a zp\u016fsob jejich zve\u0159ejn\u011bn\u00ed.<\/span>\u00a0\u00a0Jakmile si ujasn\u00edte nejd\u016fle\u017eit\u011bj\u0161\u00ed body pro spu\u0161t\u011bn\u00ed \u00fasp\u011b\u0161n\u00e9 kampan\u011b v N\u00e1kupech Google, m\u016f\u017eete se pustit do hloubky a zam\u011b\u0159it se na v\u00fdb\u011br produkt\u016f, kter\u00e9 chcete prod\u00e1vat. Co je tedy pot\u0159eba ud\u011blat, aby va\u0161e nab\u00eddka v N\u00e1kupech Google byla stejn\u011b atraktivn\u00ed jako ostatn\u00ed? Nezapome\u0148te na t\u011bchto \u0161est kl\u00ed\u010dov\u00fdch pou\u010dek.<\/p>\n

 <\/p>\n

Dejte si z\u00e1le\u017eet na obr\u00e1zc\u00edch a textech<\/strong><\/h3>\n

Opakov\u00e1n\u00ed je matka moudrosti. Tak\u017ee myslete na to, \u017ee u\u017eivatel\u00e9 se internetu nemohou va\u0161ich produkt\u016f dot\u00fdkat nebo je prohl\u00e9dnout zbl\u00edzka. Na internetu je rozd\u00edlov\u00fdm faktorem mezi prodejem a pouhou n\u00e1v\u0161t\u011bvou obr\u00e1zek a popisn\u00fd text produktu. Je to velmi jednoduch\u00e9, ne\u017e nahrajete fotografii produktu, zeptejte se sami sebe, zda byste si to koupili.<\/p>\n

Prostor, kter\u00fd N\u00e1kupy Google nab\u00edz\u00ed pro obr\u00e1zky, je tak\u00e9 velmi d\u016fle\u017eit\u00fd, tak\u017ee ho moud\u0159e vyu\u017eijte.<\/p>\n

 <\/p>\n

\"feed-google-shopping-1\"<\/p>\n

 <\/p>\n

Dal\u0161\u00ed d\u016fle\u017eit\u00fd tip: P\u0159esn\u00e9 popisy. Napi\u0161te a zve\u0159ejn\u011bte v\u0161echny podrobnosti, kter\u00e9 by o va\u0161em produktu m\u011bli c\u00edlov\u00ed z\u00e1kazn\u00edci v\u011bd\u011bt. U\u017eivatel\u00e9 \u010dasto nedokon\u010d\u00ed n\u00e1kup z\u00a0toho d\u016fvodu, \u017ee nemaj\u00ed dostate\u010dn\u011b p\u0159esn\u00e9 nebo jasn\u00e9 informace o tom, co nakupuj\u00ed. P\u0159id\u00e1n\u00ed technick\u00fdch parametr\u016f, materi\u00e1l\u016f, pou\u017eit\u00ed, barev, verz\u00ed\u2026 a v\u0161ech dal\u0161\u00edch informac\u00ed, kter\u00e9 m\u016f\u017eete o dan\u00e9m produktu zve\u0159ejnit, zv\u00fd\u0161\u00ed d\u016fv\u011bru z\u00e1kazn\u00edk\u016f a p\u0159ivede je bl\u00ed\u017ee k\u00a0dokon\u010den\u00ed n\u00e1kupu.<\/p>\n

N\u00e1kupy Google se neust\u00e1le vylep\u0161uj\u00ed a umo\u017e\u0148uj\u00ed p\u0159id\u00e1vat v\u0161echny druhy \u00fadaj\u016f, nap\u0159\u00edklad ceny podle velikosti, jak je vid\u011bt v n\u00e1sleduj\u00edc\u00edm p\u0159\u00edkladu. Pou\u017eijte tuto funkci i u sv\u00fdch produkt\u016f.<\/p>\n

 <\/p>\n

\"feed-google-shopping-2\"<\/p>\n

 <\/p>\n

Vyberte produkty s\u00a0vy\u0161\u0161\u00ed mar\u017e\u00ed<\/strong><\/h3>\n

Jak jste si mo\u017en\u00e1 v\u0161imli, mnoho va\u0161ich konkurent\u016f v N\u00e1kupech Google se sna\u017e\u00ed monopolizovat trh prodejem spousty produkt\u016f s velmi mal\u00fdmi mar\u017eemi. Ne\u017e za\u010dnete, zamyslete se a zkuste pou\u017e\u00edt opa\u010dnou strategi\u00ed \u2013 prod\u00e1vat pouze ty produkty, kter\u00e9 v\u00e1m umo\u017en\u00ed nastavovat mar\u017ei tak, jak se v\u00e1m to bude zrovna hodit.<\/p>\n

C\u00edlem je naj\u00edt uspokojivou cenovou strategii prost\u0159ednictv\u00edm do\u010dasn\u00fdch slev a pob\u00eddek, jako je nap\u0159\u00edklad bezplatn\u00e1 doprava nebo k\u0159\u00ed\u017eov\u00fd prodej.<\/p>\n

Do mar\u017ee mus\u00edte tak\u00e9 prom\u00edtnout investice do slu\u017eby N\u00e1kupy Google, za kterou budete muset platit, dokud u\u017eivatel produkt nekoup\u00ed. Pokud nab\u00edz\u00edte pouze polo\u017eky s\u00a0velmi n\u00edzk\u00fdmi mar\u017eemi, m\u016f\u017eete ve v\u00fdsledku b\u00fdt u ka\u017ed\u00e9ho prodeje v m\u00ednusu.<\/p>\n

 <\/p>\n

Pou\u017eijte co nejv\u00edce odli\u0161ovac\u00edch prvk\u016f<\/strong><\/h3>\n

Cena nen\u00ed pro spot\u0159ebitele v\u0161e. Samoz\u0159ejm\u011b, \u017ee je to z\u00e1sadn\u00ed prvek, ale existuj\u00ed dal\u0161\u00ed detaily, kter\u00e9 v\u00e1s odli\u0161\u00ed od konkurence a pomohou v\u00e1m s prodejem.<\/p>\n

P\u0159ed odesl\u00e1n\u00edm produktu do N\u00e1kup\u016f Google zva\u017ete, zda m\u016f\u017eete u dan\u00e9ho produktu vyzdvihnout prvky, kter\u00e9 ho odli\u0161uj\u00ed od ostatn\u00edch. I v\u00a0p\u0159\u00edpad\u011b, \u017ee konkuren\u010dn\u00ed firmy nab\u00edzej\u00ed v\u00fdrobky se stejn\u00fdmi vlastnostmi jako vy, pod\u00edvejte se, jak\u00fdm zp\u016fsobem je p\u0159edstavuj\u00ed, a vyu\u017eijte ve sv\u016fj prosp\u011bch informace, kter\u00e9 zapomn\u011bly uv\u00e9st.<\/p>\n

Barvy, velikosti, nov\u00e9 funkce, materi\u00e1ly, p\u0159\u00edslu\u0161enstv\u00ed a dal\u0161\u00ed podrobnosti o produktu mohou u z\u00e1kazn\u00edka vyvolat z\u00e1jem o n\u00e1kup, tak\u017ee nezapome\u0148te zve\u0159ejnit i takov\u00e9, kter\u00e9 nepova\u017eujete za \u00fapln\u011b relevantn\u00ed.<\/p>\n

Prohl\u00e9dn\u011bte si d\u016fkladn\u011b nab\u00eddky ostatn\u00edch. Pro\u010d je nap\u0159\u00edklad vid\u011bt pouze jeden n\u016f\u017e, kdy\u017e nab\u00edzen\u00e1 sada obsahuje dva? Inzerent v\u00a0tomto p\u0159\u00edpad\u011b nevyu\u017e\u00edv\u00e1 potenci\u00e1lu sv\u00e9ho produktu na maximum:<\/p>\n

 <\/p>\n

\"feed-google-shopping-3\"<\/p>\n

 <\/p>\n

Vyberte polo\u017eky, kter\u00e9 nab\u00edz\u00ed jen n\u011bkolik inzerent\u016f<\/strong><\/h3>\n

Tuto radu jsme ji\u017e zm\u00ednili v \u010dl\u00e1nku o odli\u0161en\u00ed kampan\u00ed v N\u00e1kupech Google od konkurence, ale opakov\u00e1n\u00ed v\u00a0tomto p\u0159\u00edpad\u011b neu\u0161kod\u00ed. Pokud vyhled\u00e1te produkty podobn\u00e9 t\u011bm, kter\u00e9 chcete sami nab\u00edzet, zobraz\u00ed se v\u00e1m po\u010det a typ inzerent\u016f, kte\u0159\u00ed je ji\u017e nab\u00edzej\u00ed.<\/p>\n

Ud\u011blejte si pr\u016fzkum, kolik dal\u0161\u00edch prodejen tyto v\u00fdrobky nab\u00edz\u00ed. Pokud najdete obrovskou konkurenci, pak se rozhodn\u011bte pro v\u00fdrobky s\u00a0men\u0161\u00edm po\u010dtem inzerent\u016f, budete tak m\u00edt v\u011bt\u0161\u00ed \u0161anci je prodat. Prvn\u00ed krok v\u00a0tomto pr\u016fvodci m\u016f\u017eete p\u0159esko\u010dit a za\u010d\u00edt rovnou t\u00edm druh\u00fdm, nastaven\u00edm spr\u00e1vn\u00e9 mar\u017ee.<\/p>\n

 <\/p>\n

Zam\u011b\u0159te se na miniaturn\u00ed d\u00edry na trhu a origin\u00e1ln\u00ed v\u00fdrobky<\/strong><\/h3>\n

Pro mal\u00e9 a st\u0159edn\u00ed podniky plat\u00ed zlat\u00e9 pravidlo, kter\u00e9 \u0159\u00edk\u00e1, \u017ee vy\u0161\u0161\u00ed \u0161anci na \u00fasp\u011bch maj\u00ed v\u00a0p\u0159\u00edpad\u011b, \u017ee se zam\u011b\u0159\u00ed se na prodej produkt\u016f v\u00a0r\u00e1mci mal\u00fdch, specifick\u00fdch d\u011br na trhu, ne\u017e aby se pokusili st\u00e1t nov\u00fdm El Corte Ingl\u00e9s.<\/p>\n

Pokud m\u00e1te pochybnosti o tom, jak\u00e9 produkty prod\u00e1vat v\u00a0N\u00e1kupech Google, rozhodn\u011bte se pro ty, kter\u00e9 mohou uspokojit pot\u0159eby velmi \u00fazk\u00e9 skupiny lid\u00ed, a ty, kter\u00e9 mohou upoutat pozornost kv\u016fli jejich prakti\u010dnosti, jako jsou nap\u0159\u00edklad origin\u00e1ln\u00ed d\u00e1rky<\/a> od spole\u010dnosti BigBuy. Na trhu men\u0161\u00edch rozm\u011br\u016f budete m\u00edt mnohem v\u011bt\u0161\u00ed \u0161anci, \u017ee si jich n\u011bkdo v\u0161imne a \u017ee si je koup\u00ed, ne\u017e na trhu, kde se prod\u00e1v\u00e1 obrovsk\u00e9 mno\u017estv\u00ed konkuren\u010dn\u00edch v\u00fdrobk\u016f.<\/p>\n

 <\/p>\n

\"feed-google-shopping-4\"<\/p>\n

 <\/p>\n

Nehrajte si na Davida a Goli\u00e1\u0161e<\/strong><\/h3>\n

Tato rada vych\u00e1z\u00ed i z\u00a0t\u00e9 p\u0159edchoz\u00ed. Pokud budete v\u00a0N\u00e1kupech Google prod\u00e1vat b\u011b\u017en\u00e9 produkty, kter\u00fdch je nav\u00edc v\u0161ude plno, mohou se ty va\u0161e v\u00a0obrovsk\u00e9m mno\u017estv\u00ed inzerent\u016f, kte\u0159\u00ed prod\u00e1vaj\u00ed stejnou v\u011bc, snadno ztratit. A nav\u00edc je pravd\u011bpodobn\u011b budou nab\u00edzet i velk\u00e9 obchody.<\/p>\n

Z\u00e1kazn\u00edci se p\u0159i n\u00e1kupech na internetu \u0159\u00edd\u00ed hlavn\u011b d\u016fv\u011brou k\u00a0prodejci a v\u00a0tomto ohledu se mal\u00e9 a nezn\u00e1m\u00e9 internetov\u00e9 obch\u016fdky nemohou m\u011b\u0159it se zaveden\u00fdmi a presti\u017en\u00edmi zna\u010dkami. Nepokou\u0161ejte se p\u0159eprat Goli\u00e1\u0161e a m\u00edsto toho jd\u011bte cestou men\u0161\u00edho odporu a zam\u011b\u0159te se na produkty, kter\u00e9 nab\u00edz\u00ed m\u00e9n\u011b inzerent\u016f (zejm\u00e9na m\u00e9n\u011b velk\u00fdch obchod\u016f).<\/p>\n

 <\/p>\n

Jak jste si jist\u011b uv\u011bdomili, pro z\u00edsk\u00e1n\u00ed p\u0159\u00edle\u017eitost\u00ed k\u00a0prodeji zbo\u017e\u00ed je mo\u017en\u00e9 vyu\u017e\u00edt mnoho metod a strategi\u00ed. Chce to prost\u011b napl\u00e1novat, kter\u00e9 produkty do N\u00e1kup\u016f Google vlo\u017e\u00edte, a sna\u017eit se z\u00a0nich vyt\u011b\u017eit maximum.<\/p>\n

 <\/p>\n

T\u011b\u0161\u00edme se na va\u0161e p\u0159ipom\u00ednky, p\u0159\u00edpadn\u00e9 dotazy \u010di p\u0159\u00edsp\u011bvky!<\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Jak jsme se ji\u017e zm\u00ednili v \u010dl\u00e1nku o nastaven\u00ed kampan\u011b v N\u00e1kupech Google a odli\u0161en\u00ed se od konkurence, nejd\u016fle\u017eit\u011bj\u0161\u00edm prvkem prodeje na t\u00e9to platform\u011b nen\u00ed mno\u017estv\u00ed nab\u00edzen\u00fdch produkt\u016f, ale v\u00fdb\u011br a zp\u016fsob jejich zve\u0159ejn\u011bn\u00ed.\u00a0<\/p>\n","protected":false},"author":3,"featured_media":2033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[476,495],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2017\/01\/feed-google-shopping.jpg","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts\/5658"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/comments?post=5658"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts\/5658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/media\/2033"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/media?parent=5658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/categories?post=5658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/tags?post=5658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}