{"id":5660,"date":"2017-05-26T12:02:18","date_gmt":"2017-05-26T12:02:18","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/sluzba-analytics-a-jeji-vyuziti-pro-vas-internetovy-obchod\/"},"modified":"2017-06-15T15:30:01","modified_gmt":"2017-06-15T15:30:01","slug":"sluzba-analytics-a-jeji-vyuziti-pro-vas-internetovy-obchod","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/cs\/sluzba-analytics-a-jeji-vyuziti-pro-vas-internetovy-obchod\/","title":{"rendered":"Slu\u017eba Analytics a jej\u00ed vyu\u017eit\u00ed pro v\u00e1\u0161 internetov\u00fd obchod"},"content":{"rendered":"<p><strong>Z\u00edskejte informace o slu\u017eb\u011b Analytics a o tom, jak v\u00e1m m\u016f\u017ee pomoci maximalizovat v\u00fdkon va\u0161\u00ed firmy. \u010c\u00edm v\u00edce informac\u00ed budete m\u00edt k\u00a0dispozici, t\u00edm lep\u0161\u00ed budou va\u0161e rozhodnut\u00ed.<\/strong><\/p>\n<p style=\"text-align: left;\"><!--more--><\/p>\n<p>Google Analytics je bezplatn\u00e1 slu\u017eba od spole\u010dnosti Google, kter\u00e1 v\u00e1m umo\u017en\u00ed pr\u016fb\u011b\u017en\u011b sledovat aktivitu na va\u0161em webu. Analytics nab\u00edz\u00ed sledov\u00e1n\u00ed a anal\u00fdzu \u00fadaj\u016f o n\u00e1v\u0161t\u011bvnosti, abyste sn\u00e1ze porozum\u011bli chov\u00e1n\u00ed u\u017eivatel\u016f a tomu, jak v\u00e1\u0161 internetov\u00fd obchod pou\u017e\u00edvaj\u00ed. Pokud zat\u00edm o Google Analytics nic nev\u00edte, ale cht\u011bli byste tento n\u00e1stroj vyzkou\u0161et a vyu\u017e\u00edt ho ve sv\u016fj prosp\u011bch, pokra\u010dujte ve \u010dten\u00ed.<\/p>\n<p>Po p\u0159e\u010dten\u00ed tohoto \u010dl\u00e1nku z\u00edsk\u00e1te p\u0159edstavu o tom, jak v\u00fdznamnou roli m\u016f\u017ee hr\u00e1t spr\u00e1vn\u00e9 pou\u017e\u00edv\u00e1n\u00ed tohoto n\u00e1stroje i interpretace \u00fadaj\u016f, kter\u00e9 tato bezplatn\u00e1 slu\u017eba od spole\u010dnosti Google nab\u00edz\u00ed. Uk\u00e1\u017eeme v\u00e1m kl\u00ed\u010dov\u00e9 \u00fadaje, kter\u00e9 lze z p\u0159ehled\u016f Google Analytics z\u00edskat, a porad\u00edme, jak je pou\u017e\u00edt k optimalizaci va\u0161eho webu.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"udaje-o-publiku\"><strong>\u00dadaje o publiku<\/strong><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">D\u00edky Google Analytics m\u016f\u017eete z\u00edskat velk\u00e9 mno\u017estv\u00ed \u00fadaj\u016f o va\u0161em publiku. Budete m\u00edt mo\u017enost prohl\u00e9dnout si demografick\u00e9 \u00fadaje, jako je v\u011bk, zem\u011b, m\u011bsto nebo dokonce pohlav\u00ed u\u017eivatel\u016f, kte\u0159\u00ed va\u0161e webov\u00e9 str\u00e1nky nav\u0161t\u00edvili. Krom\u011b toho budete m\u00edt mo\u017enost zjistit, kter\u00e9 prvky pou\u017e\u00edvaj\u00ed k pohybu a ovl\u00e1d\u00e1n\u00ed va\u0161eho internetov\u00e9ho obchodu. Slu\u017eba Analytics um\u00ed srovn\u00e1vat i r\u016fzn\u00e9 segmenty u\u017eivatel\u016f podle za\u0159\u00edzen\u00ed, kter\u00e9 k n\u00e1v\u0161t\u011bv\u011b webu pou\u017eili. Z\u00edskan\u00e9 \u00fadaje v\u00e1m pomohou porozum\u011bt chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Celkov\u00fd p\u0159\u00ednos \u00fadaj\u016f z\u00a0Analytics spo\u010d\u00edv\u00e1 v\u00a0tom, \u017ee v\u00e1m pomohou odhalit siln\u00e9 str\u00e1nky va\u0161eho obchodu i jeho p\u0159\u00edpadn\u00e9 nedostatky.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"udaje-o-chovani\"><strong>\u00dadaje o chov\u00e1n\u00ed<\/strong><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Analytics v\u00e1m poskytne srozumiteln\u00e9 informace o chov\u00e1n\u00ed jednotliv\u00fdch u\u017eivatel\u016f, kte\u0159\u00ed v\u00e1\u0161 obchod nav\u0161t\u00edv\u00ed. Prost\u0159ednictv\u00edm t\u011bchto informac\u00ed m\u016f\u017eete nap\u0159\u00edklad zjistit, kolik \u010dasu tr\u00e1v\u00ed na webu, kter\u00e9 str\u00e1nky nejv\u00edce nav\u0161t\u011bvuj\u00ed, kter\u00e9 str\u00e1nky zp\u016fsob\u00ed, \u017ee u\u017eivatel n\u00e1v\u0161t\u011bvu ukon\u010d\u00ed apod. \u00dadaje o chov\u00e1n\u00ed hraj\u00ed v\u00fdznamnou roli p\u0159i vytv\u00e1\u0159en\u00ed p\u0159\u00edjemn\u00e9ho u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed, proto\u017ee v\u00e1m pomohou zjistit, jak u\u017eivatel\u00e9 s webov\u00fdmi str\u00e1nkami pracuj\u00ed a v\u00a0jak\u00e9 f\u00e1zi doch\u00e1z\u00ed k\u00a0p\u0159ed\u010dasn\u00e9mu ukon\u010den\u00ed n\u00e1kupu.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"udaje-o-kanalech-akvizic\"><strong>\u00dadaje o kan\u00e1lech akvizic<\/strong><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">P\u0159i spr\u00e1vn\u00e9m nastaven\u00ed v\u00e1m slu\u017eba Google Analytics zobraz\u00ed v\u00fdkonnost a zvl\u00e1\u0161tnosti ka\u017ed\u00e9ho z kan\u00e1l\u016f akvizic. Prost\u0159ednictv\u00edm tohoto p\u0159ehledu se dozv\u00edte, kter\u00e9 kan\u00e1ly generuj\u00ed nejv\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost webu a jak jsou jednotliv\u00e9 kan\u00e1ly kvalitn\u00ed. Krom\u011b toho si m\u016f\u017eete jakoukoli z\u00a0nab\u00edzen\u00fdch metrik zobrazit podle publika \u010di jeho chov\u00e1n\u00ed nebo podle kan\u00e1lu akvizic. Sb\u011br t\u011bchto \u00fadaj\u016f v\u00e1m pom\u016f\u017ee optim\u00e1ln\u011b rozd\u011blovat rozpo\u010det na marketing a zjistit, do jak\u00e9 m\u00edry tato forma propagace funguje \u010di nikoli.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"udaje-o-cilech-a-konverzich\"><strong>\u00dadaje o c\u00edlech a konverz\u00edch<\/strong><\/h3>\n<p>V Analytics m\u00e1te tak\u00e9 mo\u017enost konfigurovat a nastavit c\u00edle konverz\u00ed. Konverze se zapo\u010d\u00edt\u00e1v\u00e1, kdy\u017e n\u011bkter\u00fd u\u017eivatel provede akci, kterou jsme nastavili. Nej\u010dast\u011bj\u0161\u00edmi typy konverz\u00ed jsou dokon\u010den\u00ed n\u00e1kupu, registrace k odb\u011bru novinek nebo zasl\u00e1n\u00ed kontaktn\u00edho formul\u00e1\u0159e. Na z\u00e1klad\u011b t\u011bchto \u00fadaj\u016f pak Analytics m\u016f\u017ee nastavit cenu za jednu konverzi, rozd\u011blit konverze podle jednotliv\u00fdch segment\u016f nebo sledovat, jak u\u017eivatel\u00e9 p\u0159i n\u00e1kupu postupovali. K\u00a0dispozici budete m\u00edt spoustu dal\u0161\u00edch statistick\u00fdch \u00fadaj\u016f o va\u0161\u00ed firm\u011b, a tedy i dostatek informac\u00ed k\u00a0\u00fasp\u011b\u0161n\u00e9mu rozhodov\u00e1n\u00ed.<\/p>\n<p>Vysv\u011btlili jsme si, co Analytics m\u016f\u017ee va\u0161\u00ed firm\u011b p\u0159in\u00e9st. V\u00a0dal\u0161\u00edm p\u0159\u00edsp\u011bvku se zam\u011b\u0159\u00edme na podrobnosti a pov\u00edme si o tomto bezplatn\u00e9m n\u00e1stroji od Googlu v\u00edce. Nezapomeneme se zm\u00ednit ani o osv\u011bd\u010den\u00fdch postupech pro p\u0159izp\u016fsoben\u00ed panel\u016f va\u0161im pot\u0159eb\u00e1m. V\u00a0neposledn\u00ed \u0159ad\u011b se zm\u00edn\u00edme i o tom, jak na v\u00e1\u0161 web nainstalovat k\u00f3d, bez kter\u00e9ho Analytics nem\u016f\u017ee informace shroma\u017e\u010fovat.<\/p>\n<p>Na z\u00e1v\u011br je t\u0159eba jen poznamenat, \u017ee Google Analytics rovn\u011b\u017e um\u00ed m\u011b\u0159it a shroma\u017e\u010fovat data z mobiln\u00edch aplikac\u00ed a jak\u00e9hokoli jin\u00e9ho virtu\u00e1ln\u00edho za\u0159\u00edzen\u00ed, kter\u00e9 je spojeno s\u00a0va\u0161\u00edm obchodem (st\u00e1nky, hern\u00ed konzole apod.), tak\u017ee m\u016f\u017eete m\u00edt k\u00a0dispozici nejen informace o va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, ale i o v\u0161ech dal\u0161\u00edch slo\u017ek\u00e1ch va\u0161eho obchodn\u00edho modelu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00edskejte informace o slu\u017eb\u011b Analytics a o tom, jak v\u00e1m m\u016f\u017ee pomoci maximalizovat v\u00fdkon va\u0161\u00ed firmy. \u010c\u00edm v\u00edce informac\u00ed budete m\u00edt k\u00a0dispozici, t\u00edm lep\u0161\u00ed budou va\u0161e rozhodnut\u00ed.<\/p>\n","protected":false},"author":2,"featured_media":1122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[476,541],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/11\/que-es-analytics.png","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts\/5660"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/comments?post=5660"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/posts\/5660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/media\/1122"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/media?parent=5660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/categories?post=5660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/cs\/wp-json\/wp\/v2\/tags?post=5660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}