BigBuy can help you to sell on Facebook

Over the years, social networks have changed the way we connect with other people and with businesses, but they have also influenced consumer shopping habits and have made Social Selling a fundamental part of the sales process.

Today we want to focus on one of the best-known social networks: Facebook. Founded in 2004, this social network has become a very powerful marketing tool to boost sales in your online business.

As well as connecting with your followers on this platform, you can use Facebook Ads to bring traffic to your online store. Thanks to the advertising on Facebook you will be able to reach your target audience and improve your sales.

We have created a short guide to help you learn how to boost your business with BigBuy through this sales channel.

Facebook, a key aspect of your Social Selling strategy

Social Selling has become a fundamental part of the marketing strategy for any business. This is about using Social Networks to create a relationship with your followers, and thereby obtain leads and, of course, sales.

Facebook plays a fundamental role within this strategy. With millions of registered users, it provides a golden opportunity to make yourself known.

Create a business page and enter all your information. Create a publications calendar and keep the social network active. Complete your strategy by creating Facebook Ads campaigns to boost your business.

Why invest in Facebook Ads?

As we mentioned earlier, Facebook Ads is an extremely useful tool for promoting your business page or the products you sell.

Here are some of the reasons why investing in advertising on this social network is worthwhile:

• The Social Network with the greatest number of active users
• Fully segment your target audience
• Different and very attractive advertising formats
• Affordable investment, only pay for the clicks you obtain
• Follow the performance of your campaigns in real time
• Recover interested users through retargeting

The advantages of working with BigBuy if you create Facebook campaigns

You might be asking yourself, how can BigBuy help me if I create Facebook Ads campaigns? As a provider, BigBuy helps you to maintain and optimise your advertising account through the resources that it offers you.

We help you to boost the recognition of your brand

By having BigBuy as your all-in-one provider, you can offer your customers all our products and our logistics services (with over 20000m2 of warehousing). Relying on a partner with experience is key to improving brand recognition, which is so important today.

Increase traffic to your website with BigBuy

BigBuy offers you over 100,000 items, which will open up a wide range of possibilities for creating ads on Facebook. Set up horizontal campaigns, test two different products, and then scale them vertically throughout the whole product category that has worked best for you.

Generate more interactions through outsourcing

If you are seeking to create a greater level of interaction with your customers, it is very important that you offer them the best service possible. Thanks to the outsourcing of logistics with the BigBuy dropshipping service, you can rely on an expert partner that works continuously to provide customer satisfaction. With a better service, the “Likes” and the positive reviews will increase.

Increase number of visit and conversions with appealing products

BigBuy offers an extensive catalogue in which you will find the best products to sell on social networks. Our team can advise you on finding the most attractive products for your Facebook Ads campaigns from among all of our items. This way, you can increase visits to your website and boost your sales too.

Improve the return on your investment in advertising with Bigbuy

Increase your average receipts through up-selling and cross-selling. To do this, make use of the impulse products that BigBuy keeps in constant stock. Also, make the most of products with a greater margin to obtain a higher net profit and get a higher return on your investment in advertising.

Segment your campaigns with help from BigBuy

One of the reasons for creating Facebook Ads campaigns is the possibility for segmenting your target audience very effectively. The products you choose should be totally focussed on the users that you will reach through your advertising.

The BigBuy team can advise you on the best products by age, gender and even by the population that you have chosen. It is also possible to make the selection according to the users’ interests, which is a very useful way to carry out segmentation.

The BigBuy catalogue is divided into categories and subcategories. This will make it much easier for you to segment your campaigns. In addition, all our products have tags so that you can customise them for your target audiences even more.

Whether for newly customised target audiences or for those you already have, we offer you more than 100,000 items from which you will find the perfect products for every one of them.

Key aspects to keep in mind about Facebook Ads

Facebook Pixel

Don’t forget to include the Facebook pixel on your website. The purpose of the pixel is to track everything the user does on your website, and this way, gather some very useful information. The pixel will enable you to track the conversions resulting from your adverts.

It is very useful for retargeting campaigns, as it will allow you to create target audiences that have visited different pages of your online store.

Campaign objectives

In order for your campaign to work perfectly, it is essential to choose a suitable campaign.  If you want to generate more sales, you should choose Conversions. If, for example, you want to increase traffic to your website, then choose Traffic. You can choose a different objective depending on what you want to achieve on each occasion.

Bidding strategy

Bidding strategies on Facebook Ads campaigns help you to obtain the results you want, such as an increase in traffic to your website or a total increase in your conversions. With these, you can control the outlay and achieve good results.

Similar target audiences

If you want to extend the reach of your campaigns, we recommend that you use similar target audiences. Once you have created your own target audience, and these have been segmented as you desire, you can use this type of target audience to reach more people with very similar characteristics and interests.

Other advantages of Social Selling with BigBuy

BigBuy saves time and helps you to manage all the purchasing processes through just one provider, and it is all done automatically. Sell on Social networks and make the most of these advantages.

Save time when creating content

Creating content is often an additional cost, both in time and money. At BigBuy, we offer you varied and customisable audio-visual content so that you only have to concentrate on selling.  BigBuy also has manuals for products which contain all their characteristics, something that will give your customers a great deal of security when making a purchase.

Increase your target audience

Internationalisation is within your each.  BigBuy makes the complete catalogue available to you, translated into 24 languages. In addition, with BigBuy’s logistics, which consist of automated warehouses of 20,000 square metres, you can forget about managing logistics and focus on selling. Reach more customers than ever.

Increase customer satisfaction

Logistics management is crucial for customer satisfaction. Get the shipper’s tracking number or consult with BigBuy in real time. Provide this information to your customers from your ecommerce to give them feedback and to minimise their questions.  This will help you to get more positive feedback on your social networks and to improve your credibility as a seller.

Create your customised online store

Choose from over 100,000 items from leading brands and leading trends, choose your favourites and fully customise your online store. Also, take advantage of the content in the banners and newsletters provided by BigBuy to tailor the appearance of your website into what your customers expect from you.

You will always be kept up to date on new items

If what you want are successful Facebook Ads campaigns with disruptive products, BigBuy is your ideal partner. We have a team that specialises in product R+D using constant BigBuy tools to always offer you the latest trends.

Take advantage of our volume discounts

If you prefer to work with a traditional buy-sell model, BigBuy guarantees the distributor price for a single unit as well as discounts for volume purchases. Increase your unit margin and the final profit.

Now that you have all the key information to start Social Selling and create your advertising campaigns on Facebook, all that’s left to do is to get started.

As you have seen, BigBuy is the ideal partner to make your Facebook campaigns a complete success.

 Haven’t you registered on BigBuy yet? Do it now and have everything you need to get more traffic and more sales for your ecommerce. Don’t delay. Start building a successful sales strategy with the ideal wholesaler for your business. We’re looking forward to helping you!

– Guide created in collaboration with Jacobo Sanmartin, Sales Manager at BigBuy