What are marketplaces and why are they important?

Marketplaces are online platforms that bring together multiple sellers and offer a wide range of products and services to consumers. Their popularity in electronic commerce has grown exponentially in recent years thanks to the advantages they offer both sellers and buyers.

Instead of having their own online store, a marketplace enables businesses to take advantage of the platform’s existing customer base, which means increased visibility and a wider reach. Moreover, marketplaces offer tools and functionalities that make managing sales easier, such as payment processing and customer service. In fact, statistics show that marketplaces are responsible for a large proportion of online sales globally, highlighting their importance.

What should I bear in mind to stand out in a marketplace?

Know your target audience

Understanding your target audience is vital in order to create relevant and persuasive adverts. Carrying out thorough market research will help you to identify the demographic characteristics, interests and needs of your target audience. And, with this information, you will be able to tailor your adverts precisely, using the appropriate language and tone, and highlighting the benefits and solutions offered by your products.

Optimise your product listings

The optimisation of your product listings is crucial in order to capture the attention of buyers in marketplaces. To achieve it, you have to improve your product descriptions and use relevant keywords that make them stand out in searches in marketplaces that allow it (AliExpress, eBay…). Additionally, high quality images and videos are vital in visually attracting buyers and showing them the details of your products. Clear and attractive titles play a key role, since they should highlight the benefits and unique characteristics of your products. By optimising your product listings with persuasive descriptions, appropriate keywords, quality images and striking titles, you will increase the chances of generating interest and conversions in the marketplaces.

Use strategic keywords

Furthermore, the use of strategic keywords is fundamental in order to maximise the visibility of your products in the marketplaces. To do so, it is important to identify and use relevant keywords that are related to your product and are popular among buyers. You can research keywords using specific tools or by analysing the most-searched terms in marketplaces. Once you have identified the appropriate keywords, you should optimise your adverts and product listings to include them in a relevant and natural way.

 Research the competition

One of the most important things to bear in mind is researching the competition. By analysing your competitors, you will be able to identify opportunities to improve and highlight the unique attributes of your product compared to the rest. Observe how your competitors’ products are displayed and described, analyse their prices, customer reviews and opinions. This will enable you to gain a better understanding of the market and find ways to make yourself stand out. Armed with this information, you will be able to develop a solid strategy that will help you to position your product more effectively and capture the attention of buyers.

Sponsored advertising in marketplaces

Advertising tools and strategies on marketplaces are vital to increase the visibility and sales of your products. One of the most common strategies is sponsored advertising, which allows you to highlight your products in the search results. These campaigns work by selecting relevant keywords and the configuration of a budget to push for visibility in the results. To take maximum advantage of this strategy, it is important to create attractive and persuasive advertisements, and to use the segmentation features available on the marketplace platform to reach your target audience more precisely.

Product reviews and ratings

Product reviews and ratings play a crucial role in consumers’ decision-making processes in marketplaces. The reviews and ratings provided by other buyers have a significant impact on the trust and perception of a product. To encourage positive reviews, it is important to provide an excellent customer service and quality products, since satisfied customers are more likely to leave positive comments. It is also vital to manage negative reviews appropriately, responding professionally and solving the issues raised by unsatisfied customers.

Offers and promotions

Offers and promotions are effective strategies when it comes to attracting buyers and increasing sales in marketplaces. You can use discounts, vouchers, free shipping or bundles to motivate customers to make a purchase. These offers may be temporary, like flash offers or special sales, or permanent, like bulk discounts or loyalty programmes. In addition, take advantage of the promotion features offered by the marketplaces, such as highlighting products on the home page or appearing in the featured offers section. This will help to generate an interest in your products and increase the possibilities of conversion in marketplaces.

Measuring and optimisation of results

Tracking and measuring results is vital to optimise your strategies in marketplaces. These platforms provide analytical tools that enable you to obtain valuable information about the performance of your adverts, such as the number of impressions, clicks and conversions. By analysing this data, you will be able to identify which actions are working and which require improvements. Use the metrics to evaluate the return on investment (ROI) and adjust your campaigns accordingly. That way, you will be able to optimise your campaigns, maximise profits and achieve your marketing objectives more effectively.

In conclusion, mastering everything that marketplaces offer us is fundamental when it comes to being successful in online sales. Remember that, when these actions are well executed, they can make the difference in your sales. Constantly track your results and make adjustments as necessary. Don’t be afraid to try new ideas and optimise your strategy to be successful in electronic commerce!

La entrada What are marketplaces and how to stand out in them aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In this article, we tell you more about fulfillment by Allegro; what it is, how it can help you, and how BigBuy can help you get the most out of it.

Getting to know Allegro, Poland’s leading marketplace 

Before we start talking about One Fulfillment by Allegro, we’d like to tell you a little more about Poland’s marketplace and Polish ecommerce.

Allegro is the leading marketplace in Poland. In 2021 it was the preferred platform for a staggering 88% of the country’s online shoppers, way ahead of Zalando and AliExpress. In 2021 it announced a growth of 33.9% over the previous year.

Allegro is growing, and so are online sales in Poland. Polish ecommerce has experienced outstanding growth in recent years with a rise of around 7% per year. Although this is not as high as other European countries, we can say without a doubt that it is a booming market.

Allegro’s internationalisation 

In addition to selling in Poland Allegro is gradually expanding into neighbouring countries. It is currently already selling in the Czech Republic and gradually plans to reach other regions such as Slovakia.

Allegro is therefore a very good option for sellers who want to reach consumers in these regions.

One Fulfillment by Allegro: How does it work?

Allegro has offered its fulfillment services since January 2022.

We’ll explain how it works, step by step:

1. The seller sends a request to Allegro, and waits for validation.
2. Allegro assigns a Key Account Manager to each client, enabling them to create an account.
3. The seller sends their products to the fulfillment centre by Allegro. The type of shipment must meet Allegro’s requirements 👉 If you buy products from BigBuy, we can ship them directly to the fulfillment centre by Allegro. We’ll tell you more about it below.
4. Allegro stores the products in its warehouse.
5. When you register a sale, Allegro takes care of the direct shipment to the end customer. The order is dispatched within 24 hours and may even be delivered to the end customer on the same day.
6. Allegro takes care of all returns.

You can consult the prices for One Fulfillment by Allegro  on its website.

What products does One Fulfillment by Allegro support?

This service manages products that:

• Are approved for sale on Allegro
• Are linked to a product in the Allegro Products Catalogue
• Are new
• That have an official and scannable GTIN (EAN, ISBN, ISSN)
• Are not classified as hazardous
• Adhere to the following size and weight restrictions (per unit):
  • Maximum dimensions: 600 x 400 x 320 mm
  • Maximum weight: 17.7 kg (total weight)
  • Maximum volume: 76.8 L (0.0768 m3)
• Can be stored at room temperature 

How BigBuy helps you sell through Allegro fulfillment:

BigBuy is a wholesaler that specialises in working with online sellers. Among many other things, we have extensive experience in working with businesses that sell on marketplaces. Allegro is one of those marketplaces. BigBuy customers who sell on Allegro have access to exclusive benefits.

But that’s not all:

In our B2B store, you will find over 200,000 items from all kinds of categories including world-renowned brands. We offer reduced prices and discounts for bulk purchases.

In addition:

• We tailor your order to Allegro’s specifications and send it to its fulfillment centre in Poland. We make sure we adhere to Allegro’s requirements so that no shipments are returned.
• We prepare pallets and take care of shipment 
• We talk to the transport agencies and make sure they coordinate delivery with Allegro’s fulfillment centre.
• We do not have a minimum order. You can buy single units. 
• You can place long tail orders: many items with only a few units of each. 

👉 Find out more about wholesale purchasing on BigBuy 

La entrada One Fulfillment by Allegro: How does it work and where to start? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

If you already sell or are thinking of selling on Amazon, creating campaigns with Amazon advertising can offer you some great opportunities. Advertise your best products or boost your brand image with these advertisements. 

What types of campaigns can you choose on Amazon Advertising?

Depending on the goal you want to achieve, Amazon Ads offers you different options:

• Sponsored Brands

Choose this type of campaign to boost a specific brand or store. In this case, the rate of conversion you will receive will normally be lower than with the Sponsored Products campaigns, for example. This type of campaign is about making people aware that you exist and to improve your brand image. 

• Sponsored Display 

These campaigns contain adverts that combine visual elements with text, as well as a call to action. They are the ideal type of advertisement for attracting new traffic of users that are browsing the Amazon marketplace. You will need to be very mindful of the images and content you use. 

• Sponsored Products

Sponsored product campaigns are the campaigns we will focus on in this article, and they are the ones from which you will try to obtain the highest conversion rate and profitability possible. With this type of campaign, you can advertise the TOP products from your catalogue or products that you want to position and later maintain organically in the Amazon classification, thereby obtaining sales without resorting to these increasingly less affordable campaigns. 

When to resort to Sponsored Products campaigns on Amazon Ads?

You will mainly use the Sponsored Products campaigns in two scenarios:

1. Launch of a new product. When starting to sell a new item on Amazon, it doesn’t have a sales record or ratings and therefore it has a very low organic positioning. In order to be able to start to sell this product and for customers to choose a new unrated item over another that meets the same function and has been on the platform longer, and which has positive reviews, you need to:
   1. Generate traffic towards this listing. Here is where the Ads campaign comes in.
   2. Be a little aggressive in terms of pricing at the beginning so that, once you have generated this traffic, the customer will prefer to buy your product rather than that of the competition.
2. To generate more traffic towards a specific product or group of products. This second scenario can arise for a variety of reasons. Either you want to boost a product that is giving you a good profit in order to make it do even better, or you detect a product with potential (where you have achieved the Buybox) which isn’t selling and you want to encourage its sale. You may also want to “warm up” a specific product before a promotion…

How to create the first Sponsored Products campaign?

From your seller central, select Campaign manager within Advertisements.

If this is your first campaign, Amazon usually gifts you a small amount to spend on Ads. Select Create your Campaign. The advertising console will open where you schedule the campaign and you will be able to start seeing its results. Once again, select the yellow Create campaign box.

You will see the first image of the document, where you can choose between Sponsored Products, Sponsored Brands and Sponsored Display. In this case, select Sponsored Products. 

Configuration of a Sponsored Products campaign on Amazon Advertising (h3)

Identify your campaign with a name

Firstly, choose a name that helps you to clearly identify the campaign when you have various campaigns on the advertising console. 

In this case, create a manual campaign for a fan, so the name you will use will be: SP Manual Fan KW. This means it is a Sponsored Products campaign, which is Manual, relates to a Fan and is segmented by Keywords.  

This is an example. Each seller can have their own way of identifying the campaign. The product reference could be used instead of “fan”. 

Once you have the campaign name, indicate the start and finish date and the daily budget you want to spend on the campaign.

Choose the segmentation of the campaigns

The next step is to choose the type of segmentation you want to carry out. In other words, do you want to manually indicate where your advert will appear or would you prefer Amazon to do this automatically through its algorithm? 

We always advise starting with an automatic segmentation campaign, you will see why later.

AUTOMATIC SEGMENTATION

In automatic segmentation, Amazon will make an impact on consumers with your advert when they search for keywords related to it or when they search for a similar product. It is important to ensure that your product data card is properly optimised with the corresponding keywords, otherwise Amazon will not be able to correctly relate your listing with similar keywords/products that your customers are searching for.  

Select your bidding strategy

The next step will be to choose the bidding strategy for the campaign (choose how your budget is spent for each click the customer makes on your advert).

You can choose between dynamic bidding (reduce, increase and reduce) or fixed bidding. 

Our advice in this case is to choose dynamic bidding: increase and reduce, so that Amazon automatically increases or reduces the bid according to the probability of a sale. If you see the daily budget is being used up quickly and the desired conversion is not happening, you can choose to reduce only. That way, Amazon will only reduce the bid if it sees the likelihood of a conversion is low, it will not be able to increase it under any circumstances.

Creating a group of adverts. 

In each campaign you have the option of creating various groups of adverts if you wish. All these groups will have the same configuration of segmentation and bidding strategy. You can create an automatic campaign with various groups of adverts and another manual one with a few others.

In this case, within the campaign created, SP Manual Fan KW, you could create a group of adverts called floor fans and another group called ceiling fans. Each group of adverts has to encompass just one product or several similar products (several ceiling fans, for example). This is because that same group of products is going to share the same segmentation (automatic, by keywords, by product…).

As we have recommended, start with an automatic segmentation campaign and indicate a pre-set bid (follow Amazon’s recommendation). This type of campaign is the simplest because you don’t have to perform any search action of keywords or products where your adverts are to be viewed. Amazon will take care of this.

What it does allow you to do is select keywords for which you DON’T want your advert to appear. In other words, include negative keywords.

For example, if you are selling a fan for €2000, you don’t want your advert to appear when a customer searches for Cheap fans, so you include it in the negative segmentation for keywords.

MANUAL SEGMENTATION

The reason we recommend carrying out an automatic campaign first and starting the manual one later is because the automatic campaign will provide you with very useful information on the configuration of your manual campaign. Hence, it will enable you to delve into more detail on the keywords that work with your products and ignore those that are providing a low conversion rate. That way, the ACOS (% of sales invested in advertising) of your campaign will be reduced and you will obtain a higher ROAS (return on advertising spend). We will analyse these metrics later.

Configuration of the group of adverts in the manual segmentation campaign.

Let’s move directly to this step, since the previous ones are similar in both types of campaigns. You have two options, segmentation by keywords or segmentation by products.

• Segmentation by keywords. In this case, you can include the keywords suggested by Amazon or include your own list. Our advice is to use the keywords that have worked best in the automatic segmentation campaign (look in search terms within this campaign) and also include some keywords suggested by Amazon.
  
  That’s why we said it was worth carrying out the automatic campaign first. You can also extract information about Keywords from tools like Helium or Jungle Scout.

By including keywords, you will need to indicate the type of match and the bid. 

Match types of manual segmentation by keywords

Broad match: this type of match offers the advert a broader exposure to more traffic. The search term will match if it contains all the keyword terms in any order. This type of match also includes the keyword plural as well as other related searches or variations of it. 

Phrase match: the user’s search term will contain the exact phrase or sequence of words. It is more restrictive than the broad match, but it will result in more relevant placements for your adverts.  As in the case of the broad match, the phrase match will also include the keyword plural.

Exact match: in this case, the search term must exactly match the keyword or sequence of words in order for the advert to appear. It may also match with close variations. This is the most restrictive match type, but it can be more relevant to a search.  Just like the other matches, it also includes the keyword plural.

Suggested bid and range of bids

The suggested bid and bid range are calculated from a group of recent winning bids for adverts that are similar to yours. 

The bid range is a range of winning bids for the majority of adverts in your product category.

The suggested bid offers you an estimate of bids that other advertisers have used for products like yours. 

The goal is to help you to start advertising. However, if you have a specific goal in mind, we recommend you enter a bid that will enable you to use your strategies and that you can adjust later, in line with the campaign’s performance.

For example, if the suggested bid is €0.70, the bid range is from €0.40 to €1.40.

The suggested bid and the bid range are updated daily, according to the increase or decrease in bids and adverts belonging to the competition in each auction.

These bids must be reviewed on a weekly basis and be adjusted in line with the performance of each one.

As in the automatic campaigns, you will also have the option of negative segmentation by keywords.

• Segmentation by products

Segmentation by products allows you to choose specific products, categories or brands or other product features that are relevant to the product you are advertising. 

Use this strategy to help buyers to find your product when they browse the detail pages of any product or category. 

You can segment categories and products separately or segment a combination of categories and brands in the same campaign. 

Amazon offers segmentation recommendations in the Suggestions tab in the Product segmentation section. As in the case of segmentation by keywords, you can also specify a negative list of brands and ASIN with which the advert will not be associated.

For example, if you are advertising a ceiling fan from “Brand A”, you can segment the category “ceiling fans” for all the search results and on the relevant product detail pages for this category.  You can also choose “Brand B” because it is a similar brand to “Brand A”; or you can segment price levels, star ratings or variants of similar products.

Categories

In the Categories tab, you can segment the suggested categories according to product relevance. You can also search by category or explore the categories that appear under the search field.

Note: In the case of Sponsored Products and Sponsored Display, in the Toys and games category, you can limit the age range of the product. In the case of electronic books and books, you can filter by genre. With Sponsored Brands, you can limit categories by brand, price range and star ratings.

Products

In the Products tab, you can segment individual suggested products that are similar to the product you are advertising. You can also search for specific products in the search field.

In this example, you would indicate that you want your advert to be published in the ceiling fan category and on the pages of two products, B003LXB3GS and B0913DWQ9V.

Our advice is that, when you carry out this type of campaign, you always place yourself in the Amazon best sellers classification. Take the top 10 and include them in your list.

How to control the results of Amazon Advertising campaigns?

It is important to review the search terms in the automatic campaign. Look at how much you are spending on each one and what conversion it is giving you.

In the picture you can see that, with the exception of the term ‘folding desk’, the keywords and products being used to segment the automatic campaign are not giving positive results.  

In this case, their cost is very low, but if the cost of one of these was higher and not making the product sell, you would insert it into the negative segmentation.

Review of the general results of Amazon Advertising campaigns

In order to review the results of our campaigns on Amazon, you can configure the metrics within the platform, add or remove them as desired. We are going to use the campaign below, which was carried out for a recently-launched product, as an example for analysis.

This campaign has a minimum spend, but it helps you to see the behaviour of a campaign when the product is new and doesn’t have any traffic, sales or ratings.

Important: You are not going to get the same performance in a campaign for a product or group of products with a well-established organic positioning as with a campaign for a new product. The latter will have similar traffic but its performance will be much worse. 

A customer that enters an optimised product data sheet with a good score and good a ratings count will end up buying the product. However, when they enter a totally new product without a sales record and without any ratings, the easiest thing is to not end up buying that item. You will have a high bounce rate on this product page. 

For that reason, even if you carry out an Amazon Ads campaign and increase the traffic of a selection of products in a non-organic way, you have to bear in mind that other circumstances influence the level of sales. 

For our part, we want to reiterate that we recommend that an aggressive pricing strategy is used in the launch of new products for the first few days in order to obtain ratings quickly.

Analysis of the advertising campaign on Amazon

When analysing the campaign we have given as an example, you can see that it received 12342 views. In other words, the advert has been shown on customers’ screens 12342 times. Of all of these, the advert has only been clicked on 85 times (it may be that one customer has clicked more than once, this accounts as the same). You can see that the CTR (percentage of clicks or Click Through Rate) is very low, at just 0.69%.

We have spent €19.97 with a cost per click (CPC) of €0.23.
Of the 85 clicks on the advert, only one has converted into a sale, obtaining an amount of €66 (excluding VAT). Here we can see what really interests us about the campaign: ACOS AND ROAS.

The advertising cost of sale (ACOS) is the percentage of direct sales that you have made from sponsored adverts. The ACOS is calculated by dividing the advertising investment by the total sales generated (ACOS = advertising investment/sales). For example, if you spend €20 on a sponsored advertising campaign and you generate €100 in sales, your ACOS is 20%.

The ACOS is the opposite of return on advertising spend (ROAS), which is calculated by dividing the total sales generated by the advertising investment of the campaign (ROAS = sales/advertising investment). Unlike the ROAS, the ACOS is represented as a percentage and includes the attributed sales of the advertised products.

In other words, in this case, from the total sales (100%), 30.21% is being spent on advertising. This would be a very high percentage. The ideal is for the ACOS to be as low as possible, between 5% and 15% is considered appropriate (depending on the strategy and the margins you operate with these products).

On the other hand, you want as high an ROAS as possible. In this case, you could deduce that for every € invested in advertising, you are only receiving € 3.31 in sales. It is simply what you receive in income spread between what you spend on advertising.  If you multiply the €19.97 of spending by the ACOS, you will obtain €66.11 from the campaign sales.

It is important to keep a tight control of these metrics in order to tailor the advertising campaigns on Amazon and, if they are not profitable, consider a change in strategy.  

If you require more information about Amazon Ads, here is an interesting link about Sponsored products. Now it’s time to start to create your own campaigns. 

If you are not yet selling on Amazon, you can do so now with BigBuy products. Here is some more information about dropshipping on Amazon. 

-Guide written in collaboration with Javier de Tomás, Marketplaces Specialist.

La entrada Amazon advertising: when and how to create adverts on Amazon. aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

If you have a dropshipping business, you are bound to have considered selling on Amazon and, given the popularity and success of this renowned marketplace, it is undoubtedly one of the preferred options. If you are thinking of doing dropshipping on Amazon, keep reading! In this post we will explain everything you need to know before venturing onto selling on this platform.

You can be highly successful selling on Amazon if you do it well. Here are some tips that we recommend following so your experience on Amazon is a smooth one:

• Use a European supplier: As suppliers of stock in Europe, we know the importance of this point. Having a supplier with warehousing in Europe is an excellent idea, because this means that transit times for deliveries start from 24h as opposed to dropshipping shipments that come from China can take an average of 20 days to reach their destination.
• Stock in real time: It is essential that stock is updated in real time and not manually. This way, the ratio of cancellations will be considerably reduced since the error margin is lower and customers will see the actual stock of products at all times.
• Synchronised tracking: Keeping the customer informed about the status of their order avoids incidents and guarantees a complete and highly satisfactory user experience, and Amazon requires it. The benefits of synchronised tracking include: a reduction of costs, improvement of logistics processes and performance, minimisation of delays and improvement in the customer experience.
• Sell quality products with Certification from the European Union: A product with CE generates much more trust in the buyer. You need to bear in mind that it is compulsory for products that are sold in the EU. This mark guarantees the product meets the safety, health and protection requirements demanded by the EU.
• Sell original products: All the products that are sold on Amazon must be genuine. In fact, Amazon has an anti-counterfeit policy through which it reserves the right to remove any account or product if it detects the sale of counterfeit products.

Complying with everything mentioned above is important, but also, some of these are essential requirements, so that Amazon does not close down your account. Moreover, you will gain positive ratings and a better positioning of your products. This translates into an improved conversion and an increase in sales. It is a complete feedback cycle which makes it clear that the most important thing is to give the customer the best service possible.

That said, let’s look at the part that you are likely to be most interested in reading: The advantages of doing dropshipping with Amazon.

• There is no need to store stock: By doing dropshipping, you don’t need to have stock, so you won’t need a warehouse. Thanks to this, the costs are notably reduced, which is a huge advantage for anyone setting up a business and who doesn’t want to make a large initial investment.
• You reach a much bigger market: By selling on a platform like Amazon, your impact and reach will be much greater since the market is very large. Amazon is a giant, with over 244 million active users, so the visibility of your store is more than guaranteed.
• You don’t need to make a big investment on advertising: Thanks to selling on Amazon, you will be able to sell your product all over the world, because Amazon has no borders. By selling on this marketplace, you will have a presence in the different international markets. On the other hand, the traffic and positioning that Amazon has will help you to increase your sales. However, if you need a little push at the beginning, Amazon Ads is an available option.
• You sell under the name of Amazon: You will gain credibility and trust thanks to selling your products under the Amazon name. The popularity of this marketplace makes many users choose to buy on Amazon before any other site.

In conclusion: It is advisable to keep other channels open, for example, having your own online store operational. Amazon won’t make you a millionaire by magic, but it is a very good tool to keep in mind within your sales strategy. The ideal is to get it right, to find that perfect formula that will help you to maximise your sales.

La entrada [INFOGRAPHIC] Do you want to do dropshipping on Amazon? We tell you how to do it successfully aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Although Amazon is internationally known and, therefore, we assume that it is present in all European countries, this is not the case. In fact, it was not until March of this year that the online giant opened its doors in the Netherlands.

Why sell on Amazon.nl?

Amazon has become the most prominent marketplace in the world and its daily traffic has unleashed fierce competition. However, there are still few retailers selling in this country and we can predict that those who start first will end up positioning their stores and products in such a way that it will be difficult to lose leadership in the future. It is no secret that Amazon is the leader in online sales in countries such as Spain, Italy, France and Germany, so it would not be a surprise if the same occurred with the Netherlands in the near future.

With over 100 million subscribers around the world, the sales possibilities multiply for all those who choose this marketplace to start selling, and for this reason, you should not miss this new opportunity that BigBuy is offering you to start selling in this new country, thanks to our connector for Amazon Netherlands.

Thanks to BigBuy’s technology and logistical strength, selling on Amazon has become much easier. You only have to choose the products you want to sell from among the thousands of references that we have placed at your disposal in our catalogue. Thanks to BigBuy, you can start selling in your Amazon store in a few days, and without investing in stock. All thanks to our Multi-Channel Integration Platform cloud software.

Ecommerce in the Netherlands

The Netherlands is one of the most densely populated countries in Europe. Its population is around 17 million inhabitants and it is very accustomed to the use of new technologies: more than 96% of the population uses the Internet daily. But not only that, 93% of the population between 25 and 45 years also buy products or services online, positioning itself as the third European market in electronic commerce. Not to mention the high purchasing power of this market too.

Dutch consumers tend to choose their products based on price, delivery time and the type of products offered. At BigBuy, you can choose from over 100,000 references to sell, and it is also notable for its short shipping times, which are from 24 to 48 hours, making it the ideal partner to start selling on Amazon.nl.

If you would like to find out about all the benefits of selling in different marketplaces, we tell you here.

La entrada Sell ​​on Amazon Netherlands, thanks to BigBuy aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Becoming a seller on real.de opens doors to a large number of users, who are already buying online. Real.de has become one of the best marketplaces in Germany. With the merging of real and Hitmeister, and the subsequent purchases of real.de by the Schwarz group, it is one of the most important marketplaces in the country.

Real.de is a generalist marketplace, that has a large number of categories in which to sell. Also, there is the possibility of selling internationally to other European countries, in a remarkably simple way. What is more, it offers various marketing tools to achieve more visibility within the marketplace itself.

Thanks to BigBuy it is now possible to do dropshipping on real.de. If you are thinking of selling in Germany, this is a great opportunity! Don’t miss the advantages of selling BigBuy products on real.de. outlined below.

Advantages to dropshipping on real.de with BigBuy

• You do not need to invest in stock, you only pay for what you sell.
• Synchronise with BigBuy and start selling in only a few clicks.
• Achieve more sales and new clients thanks to the visibility that the marketplace offers.
• Thanks to our Cloud Software, Multi-Channel Integration Platform, you can manage your orders and tracking from the same place.
• BigBuy has 20000 m2 of European stock, so you’ll benefit from fast deliveries of 24/48 hours.
• An extensive catalogue with a multitude of top brand products for you to select what you want to sell.

These are just a few of the advantages that come with dropshipping on real.de with BigBuy. To learn more about how to synchronise BigBuy products with real.de, click here.

La entrada Why start dropshipping on real.de? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Because of its experience, ePrice engenders a great deal of trust among its customers, and this will help you to boost your business sales with a new channel to attract customers. Additionally, despite being an Italian marketplace it allows sales to various European countries and has 23 million active customers

Advantages of dropshipping on ePrice with BigBuy

• You don’t need to pre-purchase or store stock: only pay for what you sell.
• With hardly any effort:  just a few clicks and you can start selling.
• Access a wider audience: ePrice has over four million visitors each month
• Benefit from BigBuy’s logistics: manage tracking from our Multi-channel Integration Platform cloud software.
• On ePrice you will be able to sell televisions, electronics, toys, sports items and much more.
• Fast deliveries: 24/48 hours thanks to our European stock.

La entrada Why do dropshipping on ePrice? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Darty’s reputation is highly-regarded by the sales experience of its shoppers in physical stores and by its well-known slogan ‘contrat de confiance’ (contract of trust) which guarantees low prices with a high quality service.

Selling in marketplaces opens your doors to thousands of shoppers. In this case, selling on Darty will give you access to 36 million active customers and 20 million individual visitors each month, which are two good reasons to start selling on this French marketplace.

Advantages of dropshipping on Darty with BigBuy

• You don’t need to pre-purchase or store stock: only pay for what you sell.
• With hardly any effort: just a few clicks and you can start selling.
• Access a wider audience: Darty is the second largest e-commerce in France.
• Benefit from BigBuy’s logistics: manage tracking from our Multi-channel Integration Platform cloud software.
• Benefit from the reputation of this marketplace which has over 20 years of experience in online sales
• Fast deliveries: 24/48 hours thanks to our European stock.

La entrada Why do dropshipping on Darty? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

The Rue du Commerce marketplace is a great opportunity to increase the visibility of your business and the products you sell. Rue du Commerce has over 4 million visits a month, with an average purchase of €203.

Furthermore, France is one of the countries where the most online purchases are made. The number of online purchases has been increasing by 14% year on year.

There are also a number of further advantages, many of them related to the opportunity to do dropshipping on Rue du Commerce with BigBuy’s help and the technological and logistical power that it puts within your reach.

Advantages of dropshipping on Rue du Commerce with BigBuy

• Improve the visibility of your business by publishing BigBuy products on one of the largest French marketplaces, which has over 4 million visits per month.
• The guarantees that Rue du Commerce offers its customers, will boost your sales and make them much easier.
• Forget about stock storage, BigBuy takes care of that. You only pay for what you sell.
• With BigBuy’s cloud software, the Multi-Channel Integration Platform, you will benefit from automatic synchronisation of a variety of categories as well as thousands of products as well as their prices, images, descriptions, stock…
• Rue du Commerce has permanent and dynamic commercial advertising that will maximise the reach of your products.
• Create your own pricing strategy from the Multi-Channel Integration Platform through automated pricing rules with price ranges, categories or products.

If you would like more information about how to synchronise the entire BigBuy catalogue with Rue du Commerce, be sure to read all the information about the Multi-Channel Integration Platform here.

La entrada Why do dropshipping on Rue du Commerce? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Selling on a marketplace like CDiscount will help you to reach a wider audience and therefore to grow, even in the international market. Therefore, it is an excellent window to new customers

Advantages of dropshipping on CDiscount with BigBuy

• You don’t need to pre-purchase or store stock: you only pay for what you sell.
• Effortless: you can start to sell with just a few clicks.
• Access a wider audience: 11 million visits each month make this marketplace one of the favourites among French shoppers.
• Benefit from BigBuy’s logistics: manage tracking from our Multi-Channel Integration Platform cloud software.
• Fast deliveries: 24/48 hours thanks to our European stock.

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La entrada Why do dropshipping on CDiscount? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.