In a constantly evolving digital world, keeping up to date with the latest tools and technologies is essential in order to obtain valuable information about the performance of your website. In this regard, Google has taken a huge step forward with the launch of Google Analytics 4 (GA4), the new generation of its web analytics platform.

In today’s post, you will immerse yourself in the revolution that GA4 represents and discover the keys to this exciting update. From its focus on privacy and the omnichannel environment to its ability to provide a deeper understanding of user behaviour, GA4 offers a new set of powerful tools to make informed decisions and boost your marketing strategies.

Join us as we explore how GA4 breaks away from the traditional approach to web analytics and enables you to obtain a comprehensive overview of your data. From the initial set up to making use of the key characteristics, we will break down everything you need to know to make the most of this new version.

Don’t miss out on the chance to be at the forefront of web analytics and discover how GA4 can enhance the growth of your business. Get ready for a new era of data analytics with GA4 and unlock all of its potential!

What is GA4 and how does it differ from the previous versions of Google Analytics:

GA4, an abbreviation of Google Analytics 4, is the latest generation of the popular web analytics platform from Google. Designed to adapt to a constantly changing digital environment, GA4 introduces a series of characteristics and significant improvements compared to previous versions. Unlike Universal Analytics, GA4 is centred on the tracking of events rather than the traditional pages visited, which provides a more detailed overview of user behaviour on your website or application.

One of the main differences of GA4 compared to the previous versions of Google Analytics is its focus on privacy and protection of users’ data. GA4 is designed to comply with the strictest privacy regulations, such as the European Union’s General Data Protection Regulation (GDPR). It introduces advanced IP anonymization functions and allows users to easily configure the retention of data to comply with the established privacy policies.

Another significant difference is the capability of GA4 to track and analyse data more comprehensively in an omnichannel environment. Through the integration with Google Signals, GA4 can collect data from multiple sources, such as websites, mobile applications and marketing platforms, enabling a more complete understanding of the user journey across different channels and devices. This holistic overview provides a more precise image of how users interact with your brand at all digital contact points.

By understanding these key differences, you will be able to take maximum advantage of the power of GA4 and make informed decisions to enhance the growth of your business.

Main advantages and benefits offered by GA4 compared to the previous versions.

These advantages and benefits of GA4 compared to previous versions of Google Analytics offer an increased ability to understand users, optimise strategies and improve commercial results in a constantly evolving digital environment.

1. Tracking of custom events: With GA4, you can track custom events, which enables you to capture specific actions performed by users on your website or application. For example, you can track events such as adding products to the shopping basket, playing videos or completing forms. This level of detail provides you with a more precise overview of how users interact with your content and what actions they perform.
2. Analysis of the user journey: GA4 offers a more in-depth analysis of the user journey through different channels and devices. For example, you can see how users interact with your website from a search on Google to a visit to your mobile app. This enables you to gain a better understanding of how they relate to and complement the different digital contacts, helping you to optimise the user experience at each stage.
3. Improved funnel analysis: GA4 introduces a renewed focus on funnel analysis, which enables you to identify the specific steps that users follow before making a conversion. You can analyse the performance of each step of the funnel, identifying points of abandonment and optimising the experience at these key points. For example, you can see how many users added products to the shopping cart, how many proceeded to payment and how many completed the purchase. This helps you to understand the actions that boost or hinder conversions so you can put measures in place to improve them.
4. Advanced segmentation of audiences: With GA4, you can create custom audience segments based on user behaviour and characteristics. For example, you can segment users that have made a purchase in the last 30 days or those that abandoned the shopping cart without completing the purchase. This segmentation allows you to adapt your marketing strategies and offer personalised messages to specific audiences, which improves the relevance and effectiveness of your campaigns.

Hence, we can see that GA4 enables a more comprehensive and precise analysis of user behaviour by providing tracking of custom events, analysis of the user journey, improved funnel analysis and advanced segmentation of audiences. These capabilities provide you with valuable information in order to understand the actions of users, identify opportunities for improvement and optimise your marketing strategies to boost the success of your business.

How to get started with GA4
Step-by-step guide of how to start using GA4

Still haven’t set up GA4 in your business? Follow the steps in our guide What is Google Analytics 4 (GA4) and how does it work? and start using the new generation of Google Analytics.

Improved practices to take maximum advantage of the GA4 functionalities.

1. Set up custom events: Take maximum advantage of GA4’s ability to track custom events. Identify the key actions that users perform on your website or app and set up events to capture this data. This will enable you to obtain a more precise overview of the user behaviour and gain a better understanding of how they interact with your content.
2. Set goals and conversions: Setting goals and conversions will help you to measure the success of your campaigns and actions. Clearly define the goals you want to achieve, such as purchases made, forms sent or pages viewed, and set up the corresponding conversions in GA4. This will enable you to track the conversions and analyse their performance to optimise your strategies.
3. Explore custom reports and panels: GA4 offers a wide variety of reports and custom panels to analyse and view your data. Familiarise yourself with these resources and take advantage of the customisation options to create reports and dashboards tailored to your needs. This will enable you to obtain valuable information about the performance of your campaigns, user behaviour and the impact of your marketing actions.
4. Perform tests and experiments: Take advantage of the capability of G4 to perform tests and experiments. You can try different variants of content, designs or strategies and analyse the results to make data-driven decisions. This will help you to optimise your campaigns and continuously improve the performance of your website or app.

Remember that the appropriate configuration, correct tracking of events and conversions, segmentation of audiences, customisation of reports and testing are vital practices to take maximum advantage of GA4’s functionalities. These recommendations will help you to gain a more in-depth and valuable overview of your data, which will enable you to make more informed and effective decisions to boost the success of your business.

Conclusions

Summary of the key points and benefits of GA4

As we have seen, GA4 is a key tool for analysing the behaviour of users on our website.

Its user-centred approach, tracking without cookies and advanced analytics features based on artificial intelligence make this a valuable option for website owners that want to gain a better understanding of the customer journey.

GA4 enables users to obtain detailed information about key metrics, like users, sessions, conversions and revenue, while the dimensions facilitate segmentation and data analysis for a more comprehensive overview. Moreover, its seamless integration with mobile applications and websites provides a unified perspective of the performance on different platforms.

By using Google Analytics 4, you can make informed decisions to improve the user experience, optimise content and marketing campaigns, and ensure that your website is more relevant and efficient. GA4 represents an essential tool for digital analysis, enabling companies to adapt and grow in the changing online landscape.

Adopt GA4 and take advantage of the web analytics revolution it offers.

It’s time to take advantage of the web analytics revolution offered by GA4! If you are looking for a more advanced and powerful tool to understand and optimise the behaviour of your users, GA4 is the answer. Don’t be left behind! Discover the potential that this new generation of Google Analytics can offer you. Get ready for a new era of web analytics and maximise your profits like never before.

Additional Resources
Here you have a list of official resources for GA4 provided by Google that will help you to set up this extremely useful analytical tool.

1. Google Analytics official documentation: Access Google Analytics official documentation to obtain detailed information about how to set up and use GA4. You can find step-by-step guides, tutorials and practical examples to make the most of all of the features of GA4. (Link: https://support.google.com/analytics/#topic=10737980
2. Google Analytics YouTube Channel: The Google Analytics YouTube channel offers a wide range of tutorial videos, presentations and practical tips for using GA4. You can find information about how to set up events, perform data analytics, create custom reports and much more. (Link: https://www.youtube.com/c/GoogleAnalytics )
3. Google Analytics Academy: The Google Analytics academy offers free online resources that enable you to learn and master GA4. You can access interactive lessons, questionnaires and practical exercises to improve your web analytics skills with GA4. (Link: https://analytics.google.com/analytics/academy/ )
4. Google Analytics Community: Join the Google Analytics community to connect with other marketing professionals and share your experiences and knowledge about GA4. You can get answers to your questions, take part in discussions and stay up to date with the latest GA4 news and updates. (Link: https://support.google.com/analytics/community?hl=es )

These official resources from Google will provide you with updated information, practical tips and community support to help you to make the most of GA4. Explore them and use them as an additional reference on your journey to success in web analytics with GA4.

La entrada GA4: The revolution in web analytics: Discover the keys to the new generation of Google Analytics aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

If you don’t know what Google Analytics is and you want to see how you could take advantage of it in your ecommerce, this is the article for you.

Why use Google Analytics in your ecommerce?

With this tool, you will be able to analyse (among many other things):

• Which pages and products of your ecommerce are the most popular
• Of the people that add products to the cart, how many complete the purchase and how many abandon it halfway through.
• At which phase of the checkout do you lose the most users
• Which is the main channel that generates traffic
• Which channel generates the most sales for you. You will be able to find out, for example, whether users coming from Facebook Ads campaigns or those coming from organic Google searches buy the most.

All this data will help you to make decisions: increase the budget of the campaigns that generate the most sales, change copies of pages that don’t work, advertise products with a good sales ratio, and much more.

How to configure Google Analytics in your ecommerce

To configure Google Analytics, you need to have a Google account. If you don’t already have one, start here. You will use this account for all Google services, including Gmail, Analytics and Drive.

Once you have your account, you have to synchronise it with your ecommerce. Here we tell you how to do it on some of the main ecommerce platforms on the market:

• How to configure Google Analytics in Shopify
• How to configure Google Analytics in PrestaShop
• How to configure Google Analytics in WooCommerce

Some KPIs and metrics that you should control using Google Analytics

There are several basic KPIs that you should monitor using Google Analytics in your ecommerce.

Let us explain some of the most relevant ones:

• The conversion rate: The number of users that complete a purchase vs the total number of users of your website. It is important to constantly optimise your ecommerce to grow this number.
• The Average Order Value (AOV): The Average Order Value is the average cart of your ecommerce. Your goal will always be to increase this figure, through techniques like cross-selling or up-selling. You will also need to bear this in mind when establishing the price from which you offer free shipping.
• The cart abandonment rate: A key figure: of all the users that add something to the cart, how many leave without completing the purchase? It is normal for this rate to be high, and the average is approximately 80% abandonment (although it varies depending on the sector).
• Repeat Purchase Rate (RPR): The percentage of buyers that return to your website to make another purchase. If the customer is satisfied with the purchase process, shipping and the product, it is likely they will buy from you again. Of course, you always need to remind them to do so via email marketing campaigns, for example.
• Performance by channel: With Google Analytics, you can analyse what conversion rate and what benefits each purchasing channel generates for you (social media, paid campaigns, organic…). This will help you to make decisions about where to focus your efforts and your budget.

The arrival of Google Analytics 4

In October 2021, Google announced the arrival of Google Analytics 4, a completely new platform that will replace Universal Analytics (UA, the current Google Analytics).

From that date, if you want to set up your website with Analytics, it will be created in Google Analytics 4 (GA4) by default. You can, however, tell it to create it on the previous version of the platform. In doing so, it will create two versions for you: one on the old platform and one on the new one.

UA will continue to be available until July 1st 2023. After that, you will only be able to use GA4.

What updates are included in Google Analytics 4?

We need to get a little technical to explain this: The main difference between Universal Analytics and Google Analytics 4 is the data model they use:

👉 Universal Analytics is based on sessions and page views.

👉 Google Analytics 4 is based on events and parameters.

A session is a set of interactions that a user carries out on a website within a time slot. One single session may include different page views.

In GA4, any interaction a user carries out is considered an event. Whether a page view, a transaction, whatever it is. They all become events. In turn, these events can include parameters.

Events in GA4 can be automatic (the platform creates them once you register your website) or personalised by the user.

Why start using Google Analytics?

Google Analytics is not a simple tool to use. You will need time to learn to use it and to get the most out of it (and more so with Google Analytics 4, which is even more complicated).

Our recommendation: If you have an ecommerce and still don’t know how to use Google Analytics, take some training in this tool. There are hundreds of free videos available, as well as online courses that you can take and that will help you to gain a better understanding of how it works.

La entrada Google Analytics for Ecommerce: What is it and how can it help your business aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Google Analytics is the web analytics tool from the American technology giant which allows us to measure, track and analyse the behaviour of those who use our website. Although it is totally free, it is undoubtedly the most advanced on the market and a great majority of companies use it for their web analytics. From the data which can be extracted, you can see how users interact with your website or your drop shipping store and it offers all kinds of information.

This is not the first time we have spoken about Google Analytics on this blog. We recommend that, before you start to set up this tool, you read our article which explains it in more depth What is Google Analytics?.

It is quite simple to set up this tool for your business. In this article, we will explain the 6 steps it takes to set up Google Analytics.

Step1: Create a Google Analytics Account

As we mentioned earlier, it is completely free to create and set up your Google Analytics account. All you need is an email address which will be linked to the account you create.

There are two types of email account which you can use for this first step:

• A Gmail account: this is the easiest way to create an Analytics account. If you already have a Gmail email address for your online store, then all you need to do is go to the  Google Analytics web page using your email address and password and then sign up.
• An account in a different domain: if you want to link your Google Analytics account to an email address on the domain of your online store (example@domainexample.com) then remember that the email account must have been previously linked to Gmail. That is to say, if your email address was not created with G Suite, the system will not allow you to access Analytics.

Once you have the correct email account, you can access Analytics by clicking on the “Sign Up” button.

Step 2: Initial set up: Google Analytics

During this process, the following questions will be asked and you will require the information to answer them:

• What is to be monitored online: Do you want to know the data for a website or a mobile application? The configuration will be different from one to the other. In case you want to set up Google Analytics for a website or e-commerce, then you will have to fill in the following information.

• Account name: this is the top level when it comes to the organisation of your Analytics accounts. If you only need one Google Analytics account because you only have one website, you can use the website name itself and you won’t have any problems. If you are managing several accounts, then the name should be generic to group them all together.

• Website name: this will be the second level of organisation for your Google Analytics account. This can be the name of your website or that will help you with organisation.

• Website URL: first, check if your website starts with http:// or https://, you will have to select one of the options from the first drop down menu. Once you have done this then simply enter your web address.
• Category: you must choose the industry or professional sector which is the most appropriate for your website from the drop-down menu.

• Reporting time zone: Select the most appropriate option to collect data from Google in real time, it should be the same time zone that the website is managed from.

Once you have correctly filled in this data, proceed to click on the button to create your Google Analytics tacking ID.

Step 3: Get the tracking code

When you press the button, and accept Google’s terms and conditions, you will get to a page which looks like this:

Once Google gives you this code, select it and copy it.

Step 4: Implement the Google Analytics tracking code

This is the most delicate part of the process when setting up Google Analytics, especially if you do not have a basic understanding of HTML code.

The Google Analytics tracking code must be implemented or pasted just before the closing tag in the website’s HTML code. If you use a CMS like WordPress you shouldn’t have any problems implementing it. There are templates or plugins which will allow you to enter it directly without having to dive in and change anything in the coding.

If you have a  BigBuy drop shipping store  and you want to implement your Analytics code then skip to the next step:

Step 5: Implement Google Analytics for Prestashop online stores

As you already know, drop shipping stores for BigBuy have been developed with some of the best technology available for e-commerce management: Prestashop.

The Analytics code can be added to Prestashop in two ways:

• By hand: this involves adding the code in the header file within your Prestashop template before the closing tag.
• Through the Analytics module: if you prefer to do this through the ad-hoc Google Analytics module for Prestashop then this is also possible. All you need to do is to download the module and follow the instructions.

Step 6: Start measuring and interpreting data with Google Analytics

Ready! Now Analytics is configured and you can start to obtain some very interesting data which will help you to understand your user’s behaviour. We will talk about which data is the most important in other posts as well as which  metrics are the most important for an online store

La entrada How to Configure Google Analytics in 6 Steps aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Once you have managed to set up Google Analytics and launch your online store, you have to know what to look for and where to find the data that will let you know if your e-commerce is being profitable or not (e-commerce KPIs). In order to make good decisions it is key that you analyse concrete data, which allows you to see if you are taking the appropriate actions or if you should take another path.

In this post, we will teach you the KPIs, Key Performance Indicators in English or Key Performance Indicators in Spanish, which you will have to manage and monitor at all times to increase the profits in your online store.

Total Traffic to the Store

Knowing the number of sessions and users that visit your site becomes a basic task for every webmaster. In the end, however useful and optimized your web site is, if traffic does not enter, you will not be able to close any sales.
Within the total traffic, we can look at different dimensions that will let you know a bit more. For example, we can divide the total traffic by country or we can compare the total traffic of new users compared to those who had previously visited the store. In this way, we can see which countries lack visibility or if users usually return to the site.

Traffic to Each Product Page

You need to know which products receive the most visits. This way you can understand which pages are the most interesting for users and if your product is attractive enough to attract conversions. We warn you that you can even have surprises! It is not uncommon to see that people are interested in products you did not expect.
The opposite can also happen: you may also have a great product, which you expected to get a lot of traffic, but are not visualizing enough people. Having analytics can help you come up with different navigability strategies, reconsider the placement of products within promotional banners or menus, or launch targeted campaigns to promote that article.

Conversion Rate

Perhaps it is one of the most important ways of measuring. It refers to the percentage of users that makes a specific action (a conversion), countering it to the total number of users who have reached your website. For example, if 100 users enter your site, and one makes a purchase, you could say that your website has a conversion of 1%.

In e-commerce, a conversion is usually a purchase (it is the one you want the user to carry out). However, it is the webmaster who decides what conversion goals there are, and can be from shopping, to downloading e-books or sending a form with your data. If we see that the conversion is low, we will have to take corrective actions.

We can take into account some segments to know more about the conversion rate. For example, we can divide the rate by acquisition channels, to know which campaigns or which promotion measures show the best results in terms of sales. For example, in this way, we can compare if the best-converted users enter through an Instagram campaign or another. Once we know, we can invest more budget in the campaign that works best, or mount the following campaigns based on which has worked best.

Exit Pages and Cart Abandonment Percentage

These measures will make you understand where at the point of purchase the customer stagnates. The exit pages indicate the pages on which the user finished their session within the web page. The percentage of abandonment of the cart indicates the percentage of users who, despite adding a product to the shopping cart, did not continue with it. This is due to many reasons, which you will have to analyse to optimize sales. It may be that the user leaves because you have given too much information (there are pages that ask for the ID to make a purchase); because the payment methods do not convince them; because suddenly you have shown costs that did not appear on the product page; or even that the navigation button to move from one page to another does not work.

Having all this controlled will allow you to detect factors to improve, to avoid elements that produce a break or block in the purchase process and, consequently, to increase sales.

Average Session Duration, Page Views per Session, and Rebound Percentage

These KPIs indicate traffic quality. The more pages and more average time spent navigating the page, the more interested potential customers who visit the domain are in what they see and read.

For its part, the rebound percentage refers to the percentage of total traffic that leaves the web before interacting in any way with the web. The most common reason why a user bounces is usually that he has not found what he expected on the web. Therefore, if you detect high bounce rates on any of the pages within your domain, rethink if they are well designed, clearly state what you want to convey, and ultimately if the traffic you are carrying is really appropriate.

In addition to all these ecommerce KPIs, you will need to take into account the traditional indicators of any business or store. We refer to typical data, such as total billing, average order value, net profit … All these indicators could also be displayed in Google Analytics, but require the tracking code to measure e-commerce through the Google tool.

Checking and reviewing the main KPIs of your online store should be a priority task on every webmaster’s agenda. After all, web analytics aims to offer all the available data so that the best possible decisions are made in each case. Knowing how to read and make sense of the whole dance of numbers can mean the difference between success or failure of your online store.

La entrada Ecommerce KPIs: The Key Performance Indicators of your Online Store aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

By default, Google Analytics offers a large amount of data related to the performance of your online store. However, in order to know and to gather this data that will enable you to know more about the profitability and the behaviour of your potential clients in relation to the products of your e-commerce, there are several special functions that will need to be applied.

In this post we will teach how useful the improved view of the e-commerce can be and the steps to follow in order to start gathering this data and to obtain all the possible information about your online store.

How to set up e-commerce in Analytics

In order to activate the configuration option of electronic commerce, we only need to access our Google Analytics account. On the administrator section, we need to go to the column that shows the option of electronic commerce configuration. The option to enable the e-commerce will appear directly and we only have to make sure that it is active. In this same section, the improved e-commerce configuration can also be enabled. This function allows you to obtain more information about the profitability of your online store. Due to its complexity, we recommend using this configuration only to advanced users who have already experience in monitoring the profitability of their own online store.

Once this has all been configured into the Analytics own system (as we have previously explained), the last step is to apply the JavaScript code provided by Google on the domain pages where your online store is located. This task may be very easy for computer programmers or persons who have basic knowledge of programming. There is a full appendix in the Google’s Help centre with information about how to install this code into Analytics and how to identify each product.

What can be performed with the e-commerce configuration?

When you activate the improved electronic commerce you can obtain all the available information regarding a variety of factors that can influence the profitability of your business. You can easily access data such as the average amount of each sale, the number of times that each product is sold in detail, data regarding the categories of the products and other important general indicators, such as the total sales of each product, each category or the overall totals of the store.

On the other hand, you can also obtain more information regarding the purchasing behaviour of your potential clients. Even with the best-selling products, certain complications or factors may come up which can discourage the final sale. We need to keep an eye on the user’s experience since it can directly affect the final decision. Having all the data that allows us to establish the purchasing trends of each product can help us to repeat and to replicate the best practices. On the contrary, we can closely examine the factors that undermine other products and this helps us to understand what we must not to do when launching more products.

How to use the data?

Google Analytics was created with the intention of offering all possible data so that the persons in charge of each online store can make their best decisions based on statistics. It is worthless to start collecting data if, later on, we are not capable of obtaining the best results from this information. In this regard, each store and each owner must know what the best procedures to follow are. However, it is obvious that we need to pay attention to the way in which all the different products and categories affect the global profitability of the business and to figure out what makes some products work well while others do not. Once we have configured the e-commerce in Analytics, the data obtained should help us to understand and to detect the factors that require improvement and the competitive advantages when facing the competition.

Each store is a world, and each one will have to find out the best way to generate more business based on the target clientele, the products offered, the quality of similar products, the location, the purchasing methods… and so many other factors that affect the final profitability of a business. However, it is clear that we must offer a good product at a good price and the shopping experience must be easy and enjoyable.

In conclusion, in order to detect and to have at hand all the information about the products, it is essential to configure the e-commerce in Analytics. If you want to obtain the best results from your drop shipping store you must know every single detail about it. In order to obtain this, there is not a better way than converting yourself into a web analytics expert and learning to understand what is happening in your online store and the users that visit it. All this information can be available to you thanks to the configuration of e-commerce provided by Google Analytics.

La entrada The importance of setting up e-commerce in Analytics aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Google Analytics is Google’s free tool allowing you to monitor user traffic and behaviour within your website. One of the characteristics of this system is its great flexibility and the variety of data that it can offer. The aim is to help make decisions knowing all the data and the best conditions to use them. However, it is often not necessary to go into so much detail and it is more beneficial to condense the data into one or more control dashboards, which allow a quick look at the main KPIs reflecting business performance. For this, there are the Google Analytics Dashboards, which allow direct access to the most relevant indicators.

Through Google Analytics, you can access a large gallery of shared resources, including thousands of customised dashboards. Each one shows some data and each one does it in a specific way. In this post, we will recommend 5 of them for you to try, and you can take advantage of what others have created and shared with people like you.

To activate our Google Analytics dashboards, all you have to do is go to the left side of the report screen and click on “dashboards”. Next, create a new dashboard. A window will appear where you will be given a choice between a blank canvas or the starting dashboard, but if you look carefully there is also the smaller option “import from gallery”. Click on it, and the Analytics solutions gallery that other users have created will be displayed. The goal of this post is to get to know a little more about the various dashboards you can find and which would suit you according to your needs.

At first glance you will see some filtering options on the left bar. You can filter by classification or by category. Many of the dashboards you will find are created by the Google team itself, others by leading marketers or Google staff who sign the dashboard with their name. Here are some of the most interesting dashboards:

New Google Analytics User Starter Bundle

Access a New Google Analytics User Starter Bundle.
The first one we recommend is this starter pack for novice users created by the Google Analytics team. When you import this dashboard you will find a package of widgets to show the main performance indicators, traffic segments and, in short, to see the most important data at a glance. It includes data on recurring traffic as well as some other metrics related to the page’s mobile experience and more data that will help you draw conclusions from your online business if you do not possess advanced notions of web analytics.

Occam’s Razor Awesomeness

Access Occam’s Razor Awesomeness

This is one of the most popular dashboards in the entire gallery of solutions that Google Analytics makes available to its users. It was created in 2013 by Avinash Kaushik, one of the most relevant online marketing professionals whose work was absorbed by Google to spread the knowledge of its tools. In the dashboard, we will be able to find metrics that are a little more advanced but that can undoubtedly help understand the performance of your business. This includes very varied traffic segments, personalised cuts and, as the author himself acknowledges, critical dashboards to understand any phenomenon that occurs within your online store.

Basic Ecommerce Dashboard created by Blast Analytics and Marketing

Accessa Basic Ecommerce Dashboard

This is a great dashboard if you want to quickly monitor and control your e-commerce and the products that are included in it. This dashboard consists of several widgets, among which are those that will show you visits, revenue for each product and for each source. In addition, it includes data related to the conversion rate, average value of the order, value per visit and a column with top products.

Traffic Growth Dashboard created by Cemal Buyukgokcesu

Access Traffic Growth Dashboard

This is a perfect dashboard to summarise all traffic data for your online store. In particular, this dashboard allows you to analyse how traffic grows and where it comes from. Some of the widgets that it includes will analyse your visitors based on traffic sources, by geographical area and according to different mobile devices. Finally, tables are also shown with the reference domains and social networks that provide the most traffic.

Goals and Channels Dashboard by Paul Fervoy

Access Goals and Channels

This dashboard will allow you to monitor the performance of the different acquisition channels of your online store. It looks like a timeline. This way, you can compare the performance of the selected period with the previous periods. It also includes information about age, location and other important dimensions to understand how your users interact with the website.
We hope that the various Google Analytics Dashboards we have collected can help you maximize the performance of your online store. Remember that having well ordered and easily accessible information can mean a significant saving of time in the long term. The idea is to easily access the data to make the best possible decisions.

La entrada Google Analytics dashboards: How to install them + 5 essentials aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.