Circular business models for eCommerce

The circular economy breaks with the linear scheme of produce‑sell‑discard and proposes keeping products in use for longer through reuse, repair, refurbishment or service. In ecommerce, this translates into new models that allow you to generate revenue beyond the first sale, optimising resources and reducing waste.

A circular model in eCommerce is a sales strategy that extends the life of a product —through reuse, refurbishment or service— to reduce waste and generate recurring revenue without consuming new resources.

The three most applicable models for dropshippers, online stores and wholesalers are: renting, refurbished and subscription.

1) Renting: the product as a service

Renting turns a product into a service. The customer pays to use it for a specific period and then returns it, exchanges it or renews it. This model fits the circular economy because it allows the same item to generate value multiple times.

When does it fit best?

• Products with medium–high price.
• Items for temporary or occasional use: tools, professional equipment, electronics, baby & kids, mobility, etc.
• Sectors where the customer doesn’t want to “own it forever.”

How to implement it in your eCommerce

• Define the full cycle: delivery → use → return → inspection → refurbishment → new cycle.
• Set clear conditions: deposit, damage policy, maintenance, minimum duration.
• Activate efficient reverse logistics: renting depends on return cost and reconditioning.
• Design profitable per‑cycle pricing: access, use, renewal and upgrades.

Key advantages

• You monetise the same product several times.
• Continuous relationship with the customer → higher loyalty.
• Reduced manufacturing and new stock.

Risks

• High costs if reverse logistics is not controlled.
• Need for reliable refurbishment processes.

2) Refurbished: products with a second life

The refurbished model consists of selling returned, used or slightly defective products after they undergo testing, repair and refurbishment. It allows you to recover value from inventory that would otherwise become a loss. Discover a wide selection of refurbished products in the BigBuy catalogue.

When does it fit best?

• Electronics and appliances.
• IT and gadgets.
• Categories with high residual value and good refurbishment capacity.

How to implement it

• Define condition grades (A/B/C) with real photos and clear descriptions.
• Quality control checklist: functioning, battery, accessories, software, packaging.
• Include warranties and transparency: trust is key in the circular economy.
• Create a dedicated refurbished outlet section: constant rotation and controlled margins.

Advantages

• Reduces losses by turning returns or overstock into sales.
• Extends product life.
• Access to price‑sensitive audiences.

Risks

• Without solid processes, incidents, time and costs increase.
• Dependence on a proper QA system.

3) Subscription: recurring revenue and predictable demand

In a subscription model, the customer pays a periodic fee to access a product or receive regular replenishments. It contributes to sustainability by enabling better demand planning, avoiding overstock and optimising deliveries.

When does it fit best?

• Consumables: nutrition, hygiene, personal care, pets, home.
• Services: catalogue access, B2B memberships.
• Frequent replacements and replenishments.

How to implement it smoothly

• Define clear recurring value: what the customer receives and why they should renew.
• Create flexible plans: pauses, cadence changes, upgrades.
• Automate payments and communications: reduces churn.
• Optimise grouped shipments to reduce waste.

Advantages

• Recurring revenue (MRR/ARR).
• Better operational and logistics forecasting.
• Efficiency in replenishment and less waste.

Key risk

• If value is not consistent, churn increases.

What circular model to choose?

Circular economy and European dropshipping: an alternative to the Asian model

Circular models require durable, traceable and certified products, because only these can support multiple cycles of use, repair or refurbishment.

This is where the difference between European and Asian dropshipping becomes evident:

Difference between European vs Asian dropshipping in circular economy

Conclusion: the circular economy is a real opportunity for ecommerce

The circular economy is not a trend: it is a profitable business model that allows ecommerce businesses to extract more value from the same inventory while reducing waste. Renting, refurbished and subscription offer complementary ways to increase revenue, retain customers and improve operational sustainability.

The next step is to review your catalogue and identify where the greatest potential exists: durable products, valuable returns or recurring consumables. Every store has a different opportunity, but all can benefit.

La entrada Examples of Circular Economy in eCommerce: renting, refurbished and subscription aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Evolution of the smartphone sector in ecommerce (2019-2024)

Over the last five years, ecommerce for smartphones in Europe has gone through various stages:

• 2019-2020: Strong growth driven by the pandemic, accelerating the adoption of online shopping using these devices.
• 2021-2023: Stabilisation after the initial boom from the pandemic, with changes in consumption habits and a highly competitive environment. The global market experienced declines in 2022 before recovering in 2023.
• 2024: First significant increase (+5%) in European shipments after several years of decline, with Samsung reporting a 6% increase in its sales:
• 2025: Consolidation of the online channel for buying and selling smartphones, representing approximately 55% of all ecommerce transactions, with forecasts of sustained annual growth of 7-8%.

Smartphone brands leading the market

At present, Samsung, Apple and Xiaomi hold almost 80% of the European market. Samsung is the top seller in terms of volume and turnover, positioning itself as safe and popular choice in many consumer segments. Apple maintains its appeal for high-end users, although its margins are tighter. Xiaomi is popular due to its excellent quality-price ratio, particularly in markets sensitive to cost. There are other brands outside the top sellers, but which also offer opportunities for your ecommerce. Motorola, TCL and Ugreen are smartphone brands which appear in the TOP8 and, although to a lesser extent, continue to generate demand in the market.

Below is a table showing the most popular brands by European country in 2025.

Key models for 2025.

The strategic choice of smartphones for your ecommerce is key for generating sales and growth. Choosing popular models with high turnover and margins is essential to grow in a demanding category. Pricing is a key element to consider for generating interest and increasing sales.

Below we wills show you a list of the most popular models on the BigBuy wholesale portal. You can see the approximate prices but if you want to find out the real prices and margins you can achieve we recommend that you register on our website. It is completely free.

• High-end:
  • Apple iPhone 16 Pro Max: leader in the premium segment, price between 1,200-1,400 euros
• Mid-high end:
  • Samsung Galaxy S24 FE: high quality at more accessible prices, around 380-500 euros.
  • Xiaomi Redmi Note 13: ideal quality-price ratio for increasing volume and profitability.
  • Samsung Galaxy A34/A54: good turnover and margins.
• Budget range:
  • Motorola G14/G24: very popular due to its lower price, 100-130 euros.
  • ZTE Blade A55: cost-effective and functional, key in emerging markets.

Practical advice for online providers in the smartphone category

Here are 5 tips to optimise your online smartphone catalogue. Follow these tips to optimise your sales and stand out from the competition.

• Organise by relevance and demand: Place the most popular models in key positions.
• Professional and up-to-date photos: Show various high resolution images from different angles.
• Clear and detailed information: Provide comprehensive and easy to understand technical specifications.
• Simple visual comparison: Help the user compare models quickly.
• SEO optimisation: Use relevant keywords in descriptions and titles to improve visibility in searches.

How to create the perfect product page for smartphones

• Optimised title: Brand, model, capacity and clearly identifiable colour.
• Attractive visual gallery: High quality images, 360° views and demonstration videos.
• Detailed technical specifications: Operating system, RAM memory, storage, battery, screen, camera, among others.
• Description focused on benefits: Explain how the technical features improve the user experience.
• Customer opinions: Include reviews to increase confidence.
• Cross-selling and Upselling: Suggest related accessories and better models to increase the average ticket.

Immediate actions to maximise results in the category:

• Add key models quickly (Redmi Note 13, Galaxy A34/A54).
• Competitive analysis of premium accessories and their inclusion in the catalogue.
• Remove products with poor turnover and margins.

Medium- and long-term strategies

• Negotiations with providers (Apple, Samsung) to improve margins.
• Create a specific category for star accessories.
• Implement automatic systems to monitor prices and margins by SKU.

Market share in the European smartphone market (2025)

There is no doubt that the smartphone sector presents clear sales potential. It is a dynamic market with multiple brand categories aimed at various segments, and very dynamic thanks to the advances made in technology by manufacturers.

In 2025, according to data from StatCounter, this is the market share by brand in Europe:

Apple: 34.2%

Samsung: 33.1%

Xiaomi: 11.9%

Google: 2.8%

Motorola: 2.5%

Other: 4.5%

Staying up to date with these trends and using appropriate strategies will allow online providers to consolidate their competitive position in the dynamic European smartphone market in 2025.

Need help?

La entrada Smartphone Trends for 2025 Key opportunities for your e-commerce and online catalogue aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In this article, we delve into both approaches, Amazon fba vs dropshipping, and look at which is best. We compare the advantages and disadvantages of both online sales systems, and help you to make the best decision for your business.

What is Amazon FBA and how does it work?

Amazon FBA (Fulfillment by Amazon) is a service that allows sellers to store their products in Amazon warehouses. Amazon takes care of the entire logistics process, including storage, packaging, shipping and returns. This offers sellers the possibility of benefitting from Amazon’s infrastructure and reputation.

Benefits of Amazon FBA

• Exposure to millions of buyers: By listing products on Amazon you have access to a consolidated market, but also one that is highly competitive.
• Simplified logistics: With Amazon FBA, Amazon manages the inventory, shipping and returns, allowing sellers to focus on product acquisition.
• Prime Shipping: Products may be eligible for fast shipping through Amazon Prime, Amazon’s premium programme, facilitating the buying and logistics process for customers.

Disadvantages of Amazon FBA

• High start-up investment: It requires the purchase of an inventory and incurs storage costs.
• Additional costs: Sales commissions and storage costs may reduce the final profit margin.
• Financial risks: If the products don’t sell, the accumulated stock may create losses.

What is Dropshipping and what are its advantages?

Dropshipping is a business model in which the seller acts as an intermediary between the supplier and the end customer. The seller does not need to store products as the orders are shipped directly from the suppliers’ warehouse to the end customer. This model is forecast to grow by 22% in Europe over the next 5 years,  and will have a global market of 931 million dollars by 2030.

Advantages of Dropshipping

• Low start-up investment: You don’t need to purchase an inventory in advance and there are no costs for storage or facilities. 
• Product flexibility: You can sell a wide range of items and multi-categories without having to worry about storage.
• Lower financial risk: By not having to manage physical inventories, losses due to unsold products are reduced.

Disadvantages of Dropshipping

• Greater dependency on suppliers: It is important to find quality suppliers that enable you to work without affecting the service provided.
• Limited control: You don’t have full control of deadlines, so it is important to work with suppliers that can guarantee you the best service.
• Competition: High levels of competition and market saturation with some products and categories means that margins may be reduced in some cases.

Amazon FBA vs Dropshipping: Comparing both models

As can be seen, both models have very different management systems with varied  features that make many people question the profitability of dropshipping vs amazon fba. Below, we provide a detailed comparison so that you can evaluate which model best suits your business strategy:

Feature	Amazon FBA	Dropshipping
Start-up investment	High (purchase of inventory)	Low (no need for inventory)
Logistics	Managed by Amazon	Managed by external suppliers
Product Flexibility	Limited to your own inventories	Wide variety of products available
Risks	High costs if products don’t sell	Dependent on suppliers
Benefit Margin	Potentially lower due to commissions	Higher, depending on supplier
Scalability	High, with investment in the inventory	High, without the need for high investments

Which is the best model for you?

Amazon FBA is recommended for sellers with start-up capital, popular products that are tried and tested in the market and a focus on the automation of logistics processes. For its part, the Dropshipping model is perfect for sellers and business owners with lower budgets, flexibility to try new market niches, multi-product, or those who want to minimise financial risks. Both models can be profitable, but the choice will depend on the financial and logistic objectives of each business owner.

Initial investment and operational costs

Amazon FBA requires significant start-up investment to acquire an inventory and pay for storage costs at Amazon logistics centres, in addition to costs for shipping and commission on sales. This start-up investment could be high, particularly for business owners who are just starting out. In order to create a significant income, the inventory needs to be managed efficiently and you need a high volume of sales.

Conversely, dropshipping allows business owners to start with a much smaller budget. You don’t need to acquire an inventory beforehand, as products are only purchased once a sale has been made. This removes storage costs and allows sellers to work with more flexible profit margins. These features make this an affordable choice for those wanting to start with a small amount of capital and without committing themselves to large amounts of stock.

Risks: Which is the safest model?

One of the greatest risks of Amazon FBA is the need to hold large amounts of stock, which involves additional storage costs. If the products don’t sell quickly, those costs can grow and affect the profitability of the business. In some cases, if the stock does not move, Amazon can charge long-term storage prices which can drastically reduce profit margins. In Europe, storage costs have also increased due to the lack of space in logistics centres, which has made some sellers reconsider their use of Amazon FBA, particularly those with products that have low sales volumes.  

In the dropshipping model, the main risk revolves around dependency on external suppliers. If suppliers don’t honour the delivery periods or they ship low quality products, this could end up affecting the seller’s reputation and lead to customer returns. Although dropshipping minimises direct financial risks, it also involves a lack of control over the stock and service to the customer.

Profit margins

At Amazon FBA, profit margins can be relatively low due to the various commissions and prices that Amazon charges for using its platform. These include reference costs, storage costs, fulfilment costs and shipping costs, all of which can reduce your margins considerably. According to a report by Jungle Scout, sellers’ profit margins on Amazon FBA in Europa can be range between 10% and 20%, depending on the type of product and storage costs.

In the case of dropshipping, profit margins tend to be higher, as the seller has more control over prices and does not have to pay storage or stock management costs. Moreover, if sellers have a high sales volume, they can negotiate better conditions with their suppliers or set up exclusive agreements, something that doesn’t happen with Amazon.

Logistics and shipping timescales

Amazon FBA guarantees fast shipping, thanks to its logistics infrastructure which consists of a global network of warehouses and efficient management systems. These fast shipping services, which are up to one day with Amazon Prime, can be highly attractive for European customers who have extremely high expectations of fast shipping.  

With dropshipping, logistics can be more complicated. The seller does not handle the stock or shipping directly, which means delivery times are dependent on suppliers. However, due to the importance of product delivery for the end customer, many European suppliers have substantially improved their service, being able to offer faster delivery times and competitive shipping charges, which helps to mitigate this problem. 

Customer base and portfolio

Amazon FBA provides  immediate access to the large customer base at Amazon. Sellers benefit from their visibility on a platform that already has millions of active customers. However, Amazon limits direct contact between seller and customer, limiting the seller’s ability to personalise the shopping experience, engender loyalty from customers or use the data generated from purchases. In short, a seller on Amazon FBA will have less control over their relationship with their customers. Competition on Amazon is also fierce, which means sellers must invest large amounts on advertising and product optimisation in order to stand out among thousands of similar products.

In the dropshipping model, sellers have the advantage of building a closer and more direct relationship with their customers.  They can create a personalised brand, offer customer service and use marketing strategies such as email and content to encourage customer loyalty. Dropshipping sellers also have greater control over the shopping experience, which allows them to generate long-term customer loyalty. In Europe, direct marketing and customer retention strategies are essential in order to stand out from the crowd, as the European consumer is becoming increasingly discerning when it comes to the quality of the service they expect to receive.

Is it possible to do dropshipping on Amazon?

Yes, it is possible to combine both models and make the most of the advantages of both. You can use Amazon as a sales platform while applying the dropshipping model. This allows you to take advantage of Amazon’s reputation without committing start-up capital on stock.  

Here at BigBuy, we can help you to do dropshipping on Amazon directly, by allowing you: 

• Access to an enormous customer database
• To sell on the TOP Ecommerce
• To only pay for what you sell, without investing in stock
• Fast shipping in 24/48 hours
• Automated management using our MIP (Multi-Channel Integration Platform) technology
• International sales in many European markets
• Access to advanced analysis and marketing tools
• Scalability and easy growth thanks to Amazon’s infrastructure and distribution network

You can also view some of the strategies for doing successful dropshipping on Amazon on the following infographic. 

Chinese vs. European Dropshipping: Higher Quality, Safety, and Excellence

One of the keys to running a successful online dropshipping business is investing in a product catalog that meets quality standards and complies with legal and safety regulations. This is where the difference between Chinese and European dropshipping comes into play. Chinese dropshipping has been the go-to option for many entrepreneurs for years due to its low product costs and the wide variety of items available. However, European dropshipping is gaining ground and is now becoming a more optimal choice as a more sustainable, safe, and reliable alternative. Unlike the Chinese model, where shipping times are often long and quality regulations more lenient, European dropshipping stands out for offering much shorter delivery times, products with higher quality standards, and better after-sales service, which is essential for customer satisfaction when purchasing products online. Additionally, working with European suppliers strengthens regulatory compliance and builds consumer trust, as customers increasingly value transparency and proximity. Opting for European dropshipping not only improves the customer experience but also fosters stronger business relationships and a more ethical, safe, and responsible approach. With BigBuy, you can rely on a European dropshipping model that adds more value, complies with all regulations, and helps you avoid legal or after-sales issues in your business.

As you have seen throughout this article, there are pros and cons to both business models. Both Amazon FBA and dropshipping offer attractive opportunities to online sellers and they can be tailored to the needs and profiles of different businesses.

Amazon FBA is ideal for those seeking an efficient logistics structure, who are able to invest in an inventory and a wide range of stock.  

Conversely, dropshipping is notable for its low entry level and low initial  investment and, as it doesn’t require the management of stock, its flexibility for trying out different niches and its lower financial risk. This method allows for rapid growth without large investment and is an attractive choice for new business owners or those that prioritise product diversification. For those who prioritise flexibility, the dropshipping profile offers the best option with a lower start-up investment and the ability to create long-lasting relationships with their customers.

Our recommendation: in today’s increasingly dynamic and digital market, dropshipping  has positioned itself as the most affordable and flexible model for starting an online business. Its ability to adapt quickly to market trends and minimise risks makes it a particularly attractive choice, especially for online sellers and business owners seeking to try products and markets without committing large amounts of financial resources.  

La entrada Amazon FBA vs Dropshipping.  Which one should you choose to increase the sales of your business? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

With the boom in the electronics trade, companies that implement a solid strategy for these dates notice their ecommerce sales can rise significantly. In fact, a  study by Deloitte reveals that, in 2024, buyers are planning to increase their spend by 8% in relation to last year. This projected growth represents an opportunity to increase takings for businesses that know how to plan ahead and adapt to customers.   

Taking advantage of this opportunity requires forward planning and a good knowledge of the key elements to make yourself stand out in a saturated market.  Do you want to know how to maximise your sales this Christmas? Keep reading!

Why is selling at Christmas vital for your ecommerce? 

Christmas sales are one of the most decisive times for an ecommerce. Consumer behaviour changes during this time and opportunities to increase sales multiply. Taking advantage of this period not only improves your results financially in the short term, but also establishes a solid base for the future growth of the business.   

Why are they crucial?  

• Sales Growth: Christmas is the time of year with the highest spend on gifts, which can significantly increase sales. 
• Marketing opportunities: It allows for the development of creative and themed campaigns that will attract customers.
• Increased traffic: At this time of year, there is an increase in the traffic of shoppers searching online for gifts.  
• Customer loyalty: Offering an excellent service during this period may increase customer loyalty.

In summary, the Christmas season can represent a significant part of the annual income of an ecommerce, often between 20% and 30% depending on the sector. This increase inspires businesses to plan sales strategies to maximise opportunities during this period.   

How to prepare yourself for the Christmas season  

Preparing yourself for the Christmas season is essential for increasing ecommerce sales, as it is a period of high-demand. A successful Christmas strategy begins with forward and continuous planning using tactics that will capture shoppers’  attention and emotions.

Forward planning for a successful Christmas 

It is important that you plan your Christmas campaign in good time. This will allow you to adjust your stock, as well as to anticipate potential challenges that may arise during the holiday period.   

Forward planning will give you more leeway to define and optimise your marketing campaigns, ensuring that your message reaches consumers at the most opportune time.  

But what should you plan in advance?  

• Special promotions and discounts. An essential action, as discounts have always been a reliable driver of consumer demand.  
• Get your website ready. Optimise your online store for mobile devices and improve SEO with key Christmas words to attract organic traffic.  
• Create Christmas content, such as gift buying guides and advice on decorating, which will help you to attract traffic and generate interest in your products.
• Review shipping costs and offer free shipping, if possible. Also, by making different payment methods available  you will encourage many more purchases from your business.
• Get ahead of the competition, make earlier offers, personalise the content in your messages and offer an improved the shopping experience.   

Exclusive offers for early customers

Reward your earliest customers with exclusive offers that only they will benefit from before the Christmas season.This type of promotion for “early customers” not only increases your early ecommerce sales, but also helps you to manage the demands and lighten the last minute shopping rush.   

• Discounts for early shopping: Offer an exclusive discount for those doing their Christmas shopping before a specific date, encouraging customers to get ahead of the time when there is greater demand. 
• Priority access to trending products: Give early customers access to popular or limited edition products before anyone else and create a sense of exclusivity.  
• Additional shipping benefits: Offer free shipping or guaranteed shipping within a specific time for those who shop before the peak season.

Take advantage of the psychology of urgency

Including the psychology of urgency in your Christmas campaign may be an extremely effective tactic within your strategy.  

By creating a sense of scarcity and limited time, you can motivate customers to act quickly and make impulse purchases. For example, create “flash offers” that are active for just 24-48 hours, or highlight the availability of limited edition products that make perfect Christmas presents.   

This sense of exclusivity and scarcity encourages customers not to let the opportunity pass by.  

Make your product feel indispensable

During the Christmas season, it is essential to position your products as the perfect gift solution. Here are some strategies for selling more on ecommerce that you could apply to your online store:  

• Guides to personalised gifts: Create sections such as “Perfect gifts for him/her” or “For coffee lovers”, where you highlight how your products fit with different person profiles and requirements.  

• Special Christmas packs: Offer attractively priced product combinations, highlighting how these packs are complete and practical gifts, saving time and effort for the customer. 

• Real life stories and uses: Include reviews and images of customers using your products, from the useful to the emotional, showing how they can be a success at Christmas. This helps your customers to imagine their loved ones enjoying the products.  

These strategies not only demonstrate the value of your products, but they also position them as significant and necessary choices for the Christmas season.

Connect with a customer’s Christmas emotions

Christmas time is charged with emotions and memories, and taking advantage of this emotional aspect could make the difference to your marketing strategy.   

Create campaigns that highlight emotions of happiness, generosity and being connected, such as promotions inviting customers to share special moments with their loved ones.  

Demonstrate how your products could make these times more memorable, through gifts that communicate love or shared experiences. This will help to create a deeper connection with your customers and foster loyalty towards your brand. 

What are the key dates for the 2024 Christmas campaign?

Here is a calendar with the most relevant dates to help you gain the most advantage from the Christmas season:  

• Black Friday (29 November): The starting gun for Christmas shopping, with huge offers.  
• Cyber Monday (2 December) Ideal for online promotions, particularly for ecommerce. 
• Shopping week before Christmas (16-22 December): Take advantage of last minute demand with attractive promotions. 
• Christmas (24-25 December): Offer last minute products to those who leave everything to the last minute.  

These dates are fundamental for planning your strategy and maximising the impact of your promotions. But you can also complement them with different activities between the 2^nd and 16^th of December, such as having a free shipping day or adding a small gift to orders made between two dates.   

Strategies for increasing your ecommerce sales 

As we have mentioned several times before, the Christmas season is undoubtedly a key time for boosting your ecommerce sales.   

During these times, consumers are more willing to buy, which creates a unique opportunity for showcasing your brand.   

However, to make the most of this time, you need to keep in mind a number of factors that have a direct impact on the decision to buy. Below, we explore different ways to improve your strategy in order to  maximise the performance of your online store during the Christmas season.

How do you alter online advertising campaigns for Christmas? 

To alter your online advertising campaigns for the Christmas season, start by segmenting your audience based on their behaviour and specific needs during this time.

It is also vital that you personalise the message, highlighting products that fit in with the most searched-for gifts, or develop limited offers to create a sense of urgency.

Also keep your timing in mind:  adjust your advertising so that it can be launched before the key dates that we mentioned earlier.  

In summary, you should alter three aspects within your advertising campaigns: audience, creativity and text, and publication dates.

Christmas email marketing campaigns 

As with any other marketing campaign, email marketing plays an essential role during the Christmas season. It is an essential tool for capturing the attention of your subscribers and customers and is used to inform them first-hand about your offers and the products you have available for Christmas shopping.

You need to have a really solid plan for the emails you are going to send through your email marketing strategy. 

To plan an effective Christmas email marketing campaign:  

• Segment your list of subscribers according to their purchasing behaviour and preferences.   
• Create a series of scheduled posts with attractive and relevant content, such as exclusive promotions, last minute offers and products that are recommended as gifts.   
• Personalise the messages so that they resonate with the spirit of Christmas, using festive language and creativity that evokes emotions.   
• Ensure that you include clear calls to action and that you send the posts at strategic times, such as just before Black Friday or during the week before Christmas.

Improve the user experience in your online store 

To ensure an exceptional conversion rate during your Christmas campaign, you need to pay attention to the user experience in your online store:   

• Intuitive browsing: Organise your menu simply and clearly. Group products into easy-to-understand categories and use effective search filters so that users can quickly find what they are looking for.
• Responsive design: As many shoppers browse on their mobile phones, make sure that your store can be viewed properly on mobile devices. An optimised design for all devices improves the experience and reduces abandonment.
• Simplified checkout: Minimise the number of steps in the purchasing process. Offer a guest payment option, include several payment methods and highlight shipment costs from the start to avoid surprises at the end.  

BigBuy products: The ideal choice for boosting your Christmas sales  

We have talked about how important it is to offer products that are tailored to this season and thanks to our catalogue of +400,000 items, you will find the perfect products for your ecommerce at BigBuy.  
 
Ideal products for the Christmas season with the possibility of adding these products to your store quickly and easily, thereby improving your ecommerce offer to attract more customers and optimise sales.   
See our  catalogue for yourself and find the perfect categories, such as computing, electronics, cosmetics and perfumes, which are some of the categories with the highest sales during this season.   

Additionally, here is a selection of  Winning Products that are ideal for your Christmas campaigns.

Be mindful of customer service during the Christmas season 

At Christmas, customer service plays a vital role in customer loyalty and satisfaction. Personalisation is key, as it offers a service tailored to the specific needs of each customer and creates a more memorable experience.  Automation, such as the use of chatbots, allows you to reply quickly to common questions by maintaining a constant and efficient service.

A quick response and the personalisation of the service with each interaction increases trust and the likelihood of conversion. 

To recap, strategies for increasing ecommerce sales that are vital for maximising your sales during Christmas include forward planning of campaigns, personalised offers for customers, and the effective use of the psychology of urgency.

An improved user experience in your online store and an excellent customer service are also vital factors for promoting conversions.  If you implement these strategies accurately and at the right time, you will not only be able to benefit from increased seasonal sales but you will also enhance your customer loyalty. Get ready to make the most of this Christmas season!  

La entrada How can you maximise your ecommerce sales at Christmas?  aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

The outdoors trend: a growing trend throughout Europe that brings new market possibilities.

Did you know that the outdoors market has grown and diversified in recent years? This is something that can be simply explained by things like the fact that activities in Europe have grown significantly during the autumn, boosted by trends in sustainable tourism, lifestyle changes towards healthier living, and the ecotourism boom. Here is some data for you to illustrate this growth: 

1. Growth in rural and nature tourism:
   • In 2023, rural tourism in counties like Spain, Italy and France grew by almost 20% when compared to previous years.
   • In Scandinavia, for example, hiking in autumn has become so popular that new trails have been created to accommodate the demand, particularly in Norway and Sweden.
2. Growth in mountain and hiking sports:
   • In the last 3 years, hiking and climbing in Europe have grown by some 30%. This includes activities such as trekking, climbing and mountain biking which are practiced more during the autumn because of the cooler temperatures.
3. Cycling and cycle touring:
   • Cycling, particularly on long-distance routes, has gained popularity in Europe during the autumn. For example, in the past year in Germany, there has been a 25% increase in demand for autumn cycle routes.  
   • In recent years, the Low Countries and Belgium, well-known for their cycling infrastructure, reported a 15% increase in cycle use during the autumn.
4. Popularity of “forest bathing” and mindfulness outdoors:
   • Inspired by the Japanese practice of shinrin-yoku, “forest bathing” has grown in Europe as a wellbeing activity. France, Germany and Austria are some of the countries where this activity is practiced the most, with an annual growth of 20% in the number of people seeking wellbeing experiences in nature.
   • Many regions have begun to offer wellbeing packages and retreats specifically for autumn, taking advantage of the autumnal landscapes and moderate climate.
5. Watching autumnal flora and fauna:
   • The activities of bird and fauna watching have also seen an increase, particularly in countries such as Spain and the United Kingdom. Organisations like BirdLife International have reported an 18% increase in birdwatching activities in Europe during the autumn.
   • Additionally, many European regions, such as the forests in Southern France and the nature reserves in Portugal, have developed guided tours for watching the autumnal fauna and flora. These have seen a growth in bookings of up to 30% in recent years.  
6. Camping and glamping:
   • Glamping (camping with luxury facilities) has also seen significant growth during the autumn. Spain for example, reported that in 2022 autumn glamping increased by some 40% when compared with pre-pandemic levels, particularly in areas such as the Pyrenees and the north coast.

This data reflects a significant change in the interests of Europeans during the autumn. Customers are seeking activities that bring them into contact with nature and the outdoors. Undoubtedly, these new habits bring with them the need to acquire specialist themed products that respond to and improve these experiences.  

In this post, we explore a selection of BigBuy product categories that are ideal for those seeking to boost their sales through gardening, barbecue, camping, outdoor sports items, and more. These products have been generating large sales in the past few weeks and can help your business to grow.  

Gardening and outdoor storage: prepare the garden for autumn

Autumn is a time to care for your garden; from preparing the soil to storing your tools and furniture. This is the perfect opportunity to offer gardening products that help garden enthusiasts to look after their plants and lawn. For your catalogue, you could consider items such as:

• Gardening tools: pruning secateurs, rakes, spades and tool kits are the basics for preparing the garden for winter.
• Outdoor storage: sheds, storage boxes and outdoor shelving are essential for keeping the garden organised and protecting tools from the damp.

Outdoor decoration will also provide the perfect accompaniment with items such as solar lights, decorative pots and garden figures that will add a special touch during this season.

Discover all the products related to this category in our catalogue.

Barbecues and open fires: Autumn, the perfect season for eating outdoors

The autumn climate is ideal for enjoying barbecues and open fires. Take advantage of this by extending your catalogue with products and accessories for the barbecue and offer the complete outdoor experience.  Here are some suggestions:

• Portable and charcoal grills: portable barbecues are practical for those wanting to organise barbecues anywhere.
• Barbecue accessories: grilling accessories, heat-resistant gloves and cleaning brushes will improve the experience of cooking outdoors.
• Outdoor open fires and heaters: outdoor heaters and open fires offer a warm and welcoming environment on patios and terraces.

Promoting these products in the autumn may inspire your customers to celebrate big occasions outdoors with friends and family.

Discover all the products related to this category in our catalogue.

Garden décor and furniture: products for creating a welcoming outdoor space

Elements of garden décor and furniture have greater importance during the autumn. Offering an attractive selection of products may incentivise your customers to prepare their spaces for both relaxation and celebrations. Some of the more popular options are:   

• Garden furniture: folding tables and chairs, hard-wearing outdoor benches and sofas are ideal for creating a relaxing area.
• Outdoor textiles: waterproof cushions, outdoor throws and mats offer comfort and design for the garden or terrace.
• Decorative lighting: LED lights, solar lamps and garlands create a welcoming environment for autumn afternoons and evenings.  

Discover all the products related to garden furniture in our catalogue.

Camping and outdoor sports: Equip yourself for adventure

Autumn is also the perfect time for camping and outdoor activities such as hiking, cycling or fishing. Products designed for outdoor adventures are ideal for ensuring your catalogue has an impact on those looking for nature-based experiences. Essential items for this season include:

• Camping equipment: backpacks, tents, sleeping bags and portable stoves for cooking outdoors are the basics for a comfortable and full experience.
• Specialist clothing and footwear: waterproof jackets, hiking boots and lightweight clothing are essential for protection from inclement weather.
• Accessories for activities: torches, thermal drinking bottles, compasses and survival kits are useful accessories for any adventure.

Discover all the products related to these categories, such as tents or backpacks, in the BigBuy catalogue.

Outdoor sports: fishing, hiking, climbing and cycling

An increasing number of people are taking advantage of the autumn to take part in outdoor sports activities. This provides an opportunity to offer products from specific categories, such as:

• Fishing: rods, lures, storage boxes and folding chairs for a comfortable and full experience.
• Hiking: walking sticks, specialist backpacks, accessories such as water bottles and compasses are very popular with hiking enthusiasts.
• Climbing: harnesses, helmets, carabiners and magnesium bags for climbers.
• Cycling: helmets, bike lights, repair kits and high-vis clothing turn into essentials with the shorter days and change in the weather.

Discover the best equipment and accessories for  hiking, climbing, fishing and cycling in the BigBuy catalogue.

Boost your sales with outdoor products from BigBuy

In the BigBuy catalogue you will find a wide range of outdoor products that are perfect for the autumn season. From gardening to sports and camping, these categories not only provide the items that nature lovers require, but they also offer a great opportunity for businesses who want to increase their sales during this time of the year. Be sure to include these categories in your store and make the most of the growing trend in outdoor autumn activities. You will also be able to enjoy the best Black Friday prices and offers.

La entrada Discover the top products to sell for outdoor activities in autumn: Gardening, camping, sports and much more. aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Summer is the ideal season to boost your sales with exciting opportunities. With the heat, nice weather, and more free time, multiple opportunities arise for selling summer products, themed items, or products ideal for the summer season. At BigBuy, we offer a wide range of products to help you design the perfect seasonal sales strategy and ensure your customers have everything they need for an unforgettable summer.

Summer generates sales in the e-commerce sector

Summer generates sales in the e-commerce sector

It’s a proven fact: summer drives sales. Scientifically, summer is one of the happiest times of the year, thanks to several factors:

• Pleasant temperatures
• Longer daylight hours
• Salary bonuses for many workers
• Increased leisure time

So much so that June 20th, known as Yellow Day, is considered the happiest day of the year. This consumer well-being and positivity translate into a greater willingness to purchase. Moreover, it has been proven that shopping increases users’ happiness. In summary, summer is an excellent opportunity to boost sales, provided you have the right products.

How about you? Do you want to increase your sales this summer?

Products tailored to your customers’ changing needs

One of the keys to success is selecting the right products—those that adapt to the changing needs and desires of your customers during the summer. At BigBuy, we have analysed the best products of the season and shopping trends for summer 2024. These products have generated high sales in previous years, gone viral, and are in high demand, achieving “sell-out” status. These are our star products that we invite you to discover in our new summer campaign.

Star product categories for summer

The stand-out product categories in our campaign are:

• Perfumes
• Sunglasses
• Multi-insect products
• Air conditioning units
• Fryers
• Fans

Explore our entire range of products for this summer in the BigBuy catalogue and start boosting your sales across Europe. BigBuy’s summer campaign is active from June 17th until August 5th.

La entrada The Perfect Products to Boost Your Sales this Summer aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In the world of e-commerce, the success of your online sales not only depends on the products you have to offer, but also on the time at which you sell them. Taking advantage of special dates and relevant events, where your potential customers are more inclined to buy, is essential for maximising your profits and getting the most out of digital sales channels.

That’s why we’re launching our new campaign for Euro 2024, with an exclusive selection of products from the BigBuy catalogue that will boost your sales. We’ve selected leading e-commerce products that are in high demand and have an excellent turnover rate to help you capitalise on this high-impact sporting event.

BigBuy Euro 2024 campaign

Our campaign will be active from 15th May to 15th July to coincide with Euro 2024, which will be celebrating its seventeenth edition this year in Germany. According to UEFA, this is one of the most watched competitions in history thanks to digital TV and streaming platforms. This European football event will be held in 10 German cities: Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Hamburg, Gelsenkirchen, Leipzig, Stuttgart and Munich. Audiences are expected to surpass the last edition’s record of 5 billion viewers.

Euro 2024 Sales Opportunities

This is the perfect time for hundreds of shoppers across Europe to browse for products such as state-of-the-art televisions, sound technologies and other items to set the scene. BigBuy offers you a selection of the best products for Euro 2024, including:

• Official Licences
• Televisions
• Soundbars
• Celebratory Items
• Speakers

Discover all the products and how they can help you increase your sales during Euro 2024 by clicking on the link below.

Optimise your sales by making the most of Euro 2024 with our special campaign. Don’t miss out on this unique opportunity to connect with your customers and boost your sales!

La entrada New Euro 2024 Campaign: Star Products to increase your sales aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

To achieve this, you need a reliable supplier, one that you can talk to whenever you need to, that provides you with a good after-sales service and that has years of experience in the sector. Don’t experiment with money, more often than not: it turns out badly.

“Our products are top quality and our warehouses are located in Europe.”

We currently have a catalogue containing more than 100,000 products from a multitude of categories and more than 3000 brands, all in stock, which enables us to ship products from various categories in one delivery. Our entire catalogue is translated into 24 languages, so you can select which markets you want to sell in.

With warehousing in Europe, all of the products fulfil the European Union’s quality certifications and guarantees and transit times for deliveries start from 24h, as opposed to dropshipping shipments that come from China and which take an average of 20 days to reach their destination.

“A dropshipping supplier with premium stock was unimaginable.”

But at BigBuy, we aren’t just wholesalers, we also offer technology, logistics solutions and many other services.

Whether you are an expert, or you are taking your first steps in dropshipping, you should bear in mind that your supplier should be the priority for your business. The quality of the products, with all the European guarantees, and the short transit times for shipments will ensure that your customers return to buy from your store and that they also recommend you to their friends and acquaintances.

Comparison chart for EU dropshipping and China dropshipping

The margin per product in dropshipping from China is higher than EU dropshipping but the margin of the business in the medium term levels out, because when dropshipping from China you have to take on certain costs, including: a guarantee, which is not provided by the seller, returns, broken products, lower percentage of repeat purchases, higher percentage of withdrawals… which means that EU dropshipping will enable you to have a more sustainable business in the medium-long term.

La entrada Do dropshipping with European products and gain the loyalty of your customers aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Nowadays, there are few people who haven’t made a purchase on AliExpress. That is why it is positioned as one of the best marketplaces for dropshipping.

BigBuy is an AliExpress Gold Partner which makes selling in this marketplace much easier. Now, thanks to BigBuy’s technological and logistical power, you can sell its entire catalogue of stock available in Europe on AliExpress

In the BigBuy catalogue, you will find a multitude of categories, with thousands of item references ready for sale on AliExpress through dropshipping. Choose the products you want to sell and create your store on the AliExpress platform with just few steps.

Advantages of dropshipping on AliExpress with BigBuy

• Lowest commissions in the market: AliExpress charges a commission of between 5-8% depending on the category.
• Increase the visibility of your business: its App has 600 million downloads and 150 million active customers.
• With AliExpress you can sell to sellers from Spain, France and Italy, throughout Europe.
• Integrate your AliExpress store with the Multi-Channel Integration Platform: cloud software that centralises the entire management of your business.
• Enjoy fast delivery in 24/48h thanks to BigBuy’s European stock.
• No need to invest in stock: pay only for the items you sell.

Focus your efforts on selling and BigBuy will take care of the rest. If you want to know more about how to do dropshipping on AliExpress with BigBuy, we tell you how here.

La entrada Why do dropshipping on AliExpress? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.