{"id":31218,"date":"2022-02-10T11:55:05","date_gmt":"2022-02-10T11:55:05","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/e-commerce-internazionale-5-chiavi-per-vendere-allestero\/"},"modified":"2022-03-03T07:51:23","modified_gmt":"2022-03-03T07:51:23","slug":"key-factors-for-selling-abroad","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/en\/key-factors-for-selling-abroad\/","title":{"rendered":"International Ecommerce: Key Factors for Selling Abroad"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you have an ecommerce, the only thing you want to do is sell, sell and sell some more! It is normal for you to want to do everything at once but, from experience, this never works. Patience, consistency and entrepreneurship are words that go hand in hand.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">If you have just started out in the world of online selling, the first thing you need to do is establish your business in your own country. In other words, the first step is to focus on your country of origin and check that your business idea works, and then you will be able to reach other markets.<\/span><\/p>\n<h1 id=\"before-you-start\"><span style=\"font-weight: 400;\">Before you start<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">If you are starting out, we recommend that you do so on the Shopify\u00a0 ecommerce platform and focus on just one market. This is the simplest way if you don\u2019t have much experience in ecommerce. However, if you have experience and you know what we are talking about, you can always start with the ecommerce platform that best suits your needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now: You have a business that works and you feel ready to take the next step. You\u2019ve made a decision, you\u2019re going to internationalise your ecommerce.\u00a0 But&#8230;. Where do you start in transforming your business into an <\/span><b>international ecommerce?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading and don\u2019t miss out on the 5 key factors that you need to bear in mind when selling abroad.<\/span><\/p>\n<ul>\n<li>\n<h2 id=\"research-your-target-market\"><strong>Research your target market<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Starting to sell in all countries at the same time is unfeasible.\u00a0 That\u2019s why we recommend you start by selling in one country, whichever is easiest for you, whether due to the language, proximity or knowledge. This forces you to carry out prior research into which markets are best for you to target. It will take you longer, but we guarantee it is worthwhile, as your efforts will be better focussed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In your market research, you will need to find out the main aspects of your potential customers: how big is the market, how do they buy, what are their tastes and what problems will your product or service solve for them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from getting to know your potential customers in depth, you should also take an interest in the competition operating in your chosen country. To research your target market, you have several tools available to you. We name some of them below:<\/span><\/p>\n<h3 id=\"google-trends\"><strong>Google Trends\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Who hasn\u2019t heard of Google Trends? It is undoubtedly the key tool for discovering current trends in a country or globally. It is free and very easy to use. Let\u2019s try it out. Imagine you sell scooters. Go to Google Trends and enter the search term, selecting your target country:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-30908 alignnone\" src=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.27.58.png\" alt=\"Google trends \" width=\"2300\" height=\"1098\" srcset=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.27.58.png 2300w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.27.58-270x129.png 270w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.27.58-768x367.png 768w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.27.58-770x368.png 770w\" sizes=\"(max-width: 2300px) 100vw, 2300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You also have the option of comparing it with another word to see which works better:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-30931 alignnone\" src=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.29.30.png\" alt=\"Google trends comparaci\u00f3n\" width=\"2288\" height=\"1068\" srcset=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.29.30.png 2288w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.29.30-270x126.png 270w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.29.30-768x358.png 768w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.29.30-770x359.png 770w\" sizes=\"(max-width: 2288px) 100vw, 2288px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And lastly, you can see in which region of your target country the word is most searched for.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-30954 alignnone\" src=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.31.17.png\" alt=\"Google trends\" width=\"2298\" height=\"862\" srcset=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.31.17.png 2298w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.31.17-270x101.png 270w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.31.17-768x288.png 768w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.31.17-770x289.png 770w\" sizes=\"(max-width: 2298px) 100vw, 2298px\" \/><\/p>\n<h3 id=\"statista\"><strong>Statista\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This is a very useful and informative tool, it offers you all types of statistics, studies and infographics about the topic you require. It works like a search engine.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31000 alignnone\" src=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.36.04.png\" alt=\"claves-vender-extranjero\" width=\"1988\" height=\"1104\" srcset=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.36.04.png 1988w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.36.04-270x150.png 270w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.36.04-768x426.png 768w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.36.04-770x428.png 770w\" sizes=\"(max-width: 1988px) 100vw, 1988px\" \/><\/p>\n<h3 id=\"semrush\"><strong>Semrush\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This website is ideal for analysing keywords, websites belonging to the competition, contents, positioning&#8230;. a comprehensive tool that should be included in your market research. It is a paid website, but it offers you the opportunity to perform a certain number of searches for free if you register. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-30977 alignnone\" src=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.32.43.png\" alt=\"claves-para-vender-en-el-extranjero\" width=\"1694\" height=\"888\" srcset=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.32.43.png 1694w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.32.43-270x142.png 270w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.32.43-768x403.png 768w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-10-at-12.32.43-770x404.png 770w\" sizes=\"(max-width: 1694px) 100vw, 1694px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In addition to these three tools, there are many others such as Keyword Planner from Google, Google Analytics, Ubersuggest and many more.<\/span><\/p>\n<ul>\n<li>\n<h2 id=\"internationalise-your-website\"><span style=\"font-weight: 400;\">Internationalise your website<\/span><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No, internationalising your website does not just involve translating it into the language of the country you want to target. It is VERY important that your website is translated and also localised. What does the latter mean? Localisation in translation refers to adapting the content to the target country. To do so, it is important to bear in mind the cultural aspects of that country. That way, when a native speaker reads the website content, they won\u2019t notice any difference!<\/span><\/p>\n<ul>\n<li>\n<h2 id=\"management-of-transport-and-logistics\"><span style=\"font-weight: 400;\">Management of transport and logistics<\/span><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When internationalising your business, there are many factors that you should take into account. If you are selling products, this includes the logistics. This is one of the most relevant points that you will have to decide, and you will need to study the options that the different transport companies offer you (delivery times, price, home delivery&#8230;). In this way, you can guarantee a fast and efficient delivery to the customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here at BigBuy, we offer you ecommerce logistics services adapted to your needs. All you need to do is to take care of selling and we will take care of the rest!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h2 id=\"the-laws-of-the-country\"><span style=\"font-weight: 400;\">The laws of the country<\/span><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The legal framework is another point you should bear in mind when it comes to operating your international ecommerce. The laws dictate whether you can carry out your business with complete peace of mind. Legal aspects may vary from one country to another, so it is essential that you thoroughly research the issue before starting out on the adventure of launching yourself towards internationalisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The country&#8217;s taxation or VAT rules are some of the legal requirements that you will need to consider when it comes to internationalising your ecommerce.<\/span><\/p>\n<h2 id=\"marketplaces-the-quick-way-to-sell-internationally\"><strong>Marketplaces, the quick way to sell internationally<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Opening yourself up to new markets is always a challenge. That\u2019s why, when internationalising your business, another option available to you is to start selling on a marketplace.\u00a0 Thanks to platforms like Amazon or eBay, selling your product in other markets is much easier, quicker and cheaper.\u00a0 Before making a decision, we encourage you to find out about the differences between selling on an ecommerce and a marketplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is also a way of testing whether your product or service \u201cwould work\u201d in other countries. To start selling on marketplaces, test it out with a product that doesn\u2019t have too much competition and look for the platform that best suits your needs and those of your business.<\/span><\/p>\n<p><strong>Advantages of selling on a marketplace<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Trust:<\/strong> Nowadays, nearly everyone has bought something through a marketplace. One of the advantages of selling on these platforms is that consumers trust making purchase there, since they feel they are supported by the company behind them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Secure payment:<\/strong>\u00a0 The issue of payment is closely linked to trust.\u00a0 Marketplaces offer many payment methods and moreover, if there are any problems, the consumer has the peace of mind that the marketplace will provide a solution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Traffic:<\/strong> Marketplaces have a lot of potential customer traffic. Consumers browse, looking for the perfect product for them, which opens up your business to a new world of possibilities.\u00a0 According to Amazon, businesses that join its platform increase their sales by up to 50%. A real advantage, don&#8217;t you think?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>You reach the entire world:\u00a0<\/strong> As we mentioned earlier, marketplaces don\u2019t have any geographical barriers, as you can reach the entire world with one click.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>You save on costs:<\/strong> By selling on a marketplace, one of the biggest advantages is that the initial investment you need is much lower. You don&#8217;t need to set up your own online store and everything else (logistics, advertising, SEO&#8230;) is \u201cthe responsibility\u201d of the marketplace in question. All this is in exchange for a commission per sale, but even so, it is much cheaper than if you had to set up your own ecommerce platform.<\/span><\/li>\n<\/ul>\n<h1 id=\"conclusion\"><strong>Conclusion<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">Internationalising your business is a big step that requires a lot of\u00a0 work. It has to be a premeditated decision and, above all, it has to be done when you feel ready. It is important for you to be clear about the actions you want to take in order to expand your ecommerce internationally. It isn\u2019t a simple process! However, you do need to expand your business and open up to new markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have your international ecommerce plan, you can start your cross-border strategy. You will always find a trusted supplier in BigBuy. We help you to set up your ecommerce store as well as to sell on marketplaces. You decide!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you have an ecommerce, the only thing you want to do is sell, sell and sell some more! It is normal for you to want to do everything at once but, from experience, this never works. Patience, consistency and entrepreneurship are words that go hand in hand.<\/p>\n","protected":false},"author":1,"featured_media":31029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/02\/nick-morrison-FHnnjk1Yj7Y-unsplash-770x578.jpg","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/posts\/31218"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/comments?post=31218"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/posts\/31218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/media\/31029"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/media?parent=31218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/categories?post=31218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/tags?post=31218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}