{"id":32734,"date":"2022-05-16T06:58:55","date_gmt":"2022-05-16T06:58:55","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/?p=32734"},"modified":"2022-05-16T06:58:55","modified_gmt":"2022-05-16T06:58:55","slug":"how-to-sell-on-instagram-social-selling-guide","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/en\/how-to-sell-on-instagram-social-selling-guide\/","title":{"rendered":"How to sell on Instagram: definitive guide to Social Selling"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It is a fact that Instagram is enjoying one of its best moments. It is already beating its older sibling, Facebook, and has over 24 million active users in Spain. So if you are thinking about selling through this social network, it is a fantastic idea. In this guide, we tell you <\/span><b>how to sell on Instagram<\/b><span style=\"font-weight: 400;\"> with all the major and sure-fire ways to achieve it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram has long been more than just a network for uploading selfies and lifestyle photos. It has become a platform with huge potential for companies that want to increase their sales, achieve a greater reach and strengthen their brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, every month there are two million advertisers who advertise on Instagram and, according to a study by Socialbakers, 83% of users of this social network say they have discovered new products on it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s crystal clear: using Instagram to sell is a unique growth opportunity for your business.\u00a0<\/span><\/p>\n<h2 id=\"why-sell-on-instagram\"><b>Why sell on Instagram\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We have already mentioned some of the <\/span><b>main key reasons<\/b><span style=\"font-weight: 400;\"> why <\/span><b>selling on Instagram <\/b><span style=\"font-weight: 400;\">is &#8211; almost &#8211; a requirement for any business. The data relating to this social network speaks for itself, according to a study carried out by The Social Media Family:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Approximately 80% of Instagram users actively follow a brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">200 million users visit one or more business accounts each day.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">50% of Instagram users follow brands, which is the highest percentage out of all of the social networking platforms.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram has an engagement rate of 2.2%, while Facebook has a rate of just 0.22%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">33% of the most popular stories are produced by companies.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If we objectively analyse all the data from the study, we can predict that users are (very) interested in the content produced by brands, especially in video format (something we will talk more about throughout this guide).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, as you will have already observed, this platform and all its features are highly powerful tools to include in any business strategy.<\/span><\/p>\n<h2 id=\"before-you-start-some-tips-for-optimising-your-business-profile\"><b>Before you start: some tips for optimising your business profile\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To start <\/span><b>selling on Instagram<\/b><span style=\"font-weight: 400;\">, the first thing you need to review is your business profile. Here are some quick tips for optimising it:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add your logo as a profile picture.<\/b><span style=\"font-weight: 400;\"> If you don&#8217;t have one yet, hire the services of a designer or create one yourself with free tools like Canva.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Write a description of your company <\/b><span style=\"font-weight: 400;\">in the biography. A well-written bio should describe who you are and your main differential value in a clear, brief and concise way.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Also include a link to your ecommerce <\/b><span style=\"font-weight: 400;\">in the bio. If you want to direct people to different landings &#8211; as Instagram only allows you to add one link &#8211; you can use tools like Linktree, which allows you to join several URLs in one page.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make the most of the tools<\/b><span style=\"font-weight: 400;\"> that<\/span> <span style=\"font-weight: 400;\">the platform offers you to publish high value and trending content. Create stories, use video, join in by using reels and try out the formulas that work best with your audience.\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"the-essentials-for-dropshipping-on-instagram\"><b>The essentials for dropshipping on Instagram\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social selling is a sales strategy to bear in mind for your business. It is becoming increasingly important to <\/span><b>look for winning products for your dropshipping store <\/b><span style=\"font-weight: 400;\">and optimise them to sell through other channels, such as social networks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most important actions when it comes to defining a social selling strategy is to segment your target audience properly, both in terms of demographic information (gender, age, spending power, level of education, job, etc.) and their interests (hobbies, consumption, likes, preferences, etc.).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have your target audience located and segmented, it&#8217;s time to find and test the most attractive products for this audience.\u00a0 Below we tell you how to choose winning products and test them on Instagram to maximise your business sales.\u00a0<\/span><\/p>\n<h3 id=\"how-to-find-products-to-sell-on-instagram\"><span style=\"font-weight: 400;\">How to find products to sell on Instagram<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><b>winning product <\/b><span style=\"font-weight: 400;\">is an item for sale which has great potential to stand out, in terms of sales, above others from the same category or sector. To be clear: it is a best-selling product in a specific niche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Normally these products are trending for a limited time or are seasonal. For example, it&#8217;s easy to predict that a fan has the potential to be a winning product during the summer months. However, it is important to always be on the lookout for trending items to sell in your online store, but&#8230;.<\/span><b>how do you find products to sell on Instagram?\u00a0<\/b><\/p>\n<ol>\n<li><b> Choose one or several niches that you would like to start with.<\/b><span style=\"font-weight: 400;\"> There will be winning products in all niches that you can sell on Instagram, so if you start in one niche that you really enjoy, it will be much easier to master it and understand it. Indeed, it is important to validate the real scope of the niche to check whether there is enough demand.\u00a0<\/span><\/li>\n<li><b> Thoroughly research your competition.<\/b><span style=\"font-weight: 400;\"> Analyse and research your competitors, their best-selling products, their adverts on social networks, the most highly-rated products, etc. That way, you will be able to get an idea of how successful the products are.<\/span><\/li>\n<li><b> Analyse the adverts that come up for you on your social networks.<\/b><span style=\"font-weight: 400;\"> The more adverts you see, the more Meta\u2019s algorithm will show you. So, remain attentive, interact with your adverts, save them and analyse what type of products they promote, the brands that advertise, in what format, content, etc. Additionally, you can also view adverts from the competition (or any account you are interested in) with <\/span><a href=\"https:\/\/www.facebook.com\/ads\/library\/\"><span style=\"font-weight: 400;\">Facebook\u2019s Ad Library<\/span><\/a><span style=\"font-weight: 400;\">. If you have never heard of it, we recommend you take a look right now! It is an extremely useful platform to see what type of content other brands are creating.\u00a0\u00a0<\/span><\/li>\n<li><b> Search on the main marketplaces.<\/b><span style=\"font-weight: 400;\"> There is no doubt that AliExpress, eBay, Amazon or Etsy are perfect platforms for finding the products that sell most on the internet. Research the categories of your niche and draw conclusions about the best-selling products.\u00a0<\/span><\/li>\n<li><b> Take a look at the Instagram account @shop.<\/b><span style=\"font-weight: 400;\"> It is a profile where the Instagram team post emerging products and brands that are trending from all over the world.\u00a0 You are bound to find ideas and inspiration for winning products.<\/span><\/li>\n<\/ol>\n<h3 id=\"how-to-test-a-product-on-instagram\"><span style=\"font-weight: 400;\">How to test a product on Instagram<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have the products that are &#8211; seemingly &#8211; winning products, it is important to validate them. Before starting to explain to you how to test a product on Instagram, it is important to have a good idea about the trends of these products and, to do so, your best friend is going to be <\/span><b>Google Trends.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this tool, you can view the search trends of a product, or more importantly, a related term, by filtering by specific time and place. For example, you can look for search trends for an entire year, in Spain, for elastic sports bands. You can also, and you should, search for other related terms, such as training boards or muscle-building boards. That way, you will have a much clearer idea of the trends for the product you are going to test, the months in which there is higher consumption, related products, etc.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you have validated the product and are clear on the trend, it&#8217;s time to <\/span><b>check whether it really works <\/b><span style=\"font-weight: 400;\">with the audience you had already thought of targeting. To do this, you will use Instagram Ads:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have your online store ready and the product data sheet of the product to be tested.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prepare your Instagram profile, just as we talked about in the guide.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create Business Manager and the advertising account (configure pixel, events, etc.).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch conversion campaigns to validate the data.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyse the results and make decisions.\u00a0<\/span><\/li>\n<\/ul>\n<h2 id=\"sales-strategies-on-instagram-trial-and-error\"><b>Sales strategies on Instagram: trial and error\u00a0\u00a0\u00a0<\/b><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-32716\" src=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/05\/como-vender-en-instagram-estrategias.jpg\" alt=\"como-vender-en-instagram-estrategias\" width=\"1920\" height=\"2400\" srcset=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/05\/como-vender-en-instagram-estrategias.jpg 1920w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/05\/como-vender-en-instagram-estrategias-216x270.jpg 216w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/05\/como-vender-en-instagram-estrategias-768x960.jpg 768w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/05\/como-vender-en-instagram-estrategias-616x770.jpg 616w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The most important thing when it comes to developing your strategies is to be clear about the fact that everything is susceptible to trial and error. In other words, if you don\u2019t try, you can\u2019t find out what really works, so we encourage you not to be afraid of failure.\u00a0 If in doubt, always test it first!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we have been talking about the importance of some of the tools that Instagram offers brands to generate content, both organic and paid.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it&#8217;s now time to explain which the most important tools are for developing your sales strategies on Instagram. Let\u2019s get started!\u00a0<\/span><\/p>\n<h3 id=\"instagram-ads\"><span style=\"font-weight: 400;\">Instagram Ads<\/span><\/h3>\n<p><b>Instagram adverts <\/b><span style=\"font-weight: 400;\">are one of the most effective sales strategies for an online store, especially if you do dropshipping.\u00a0 As we mentioned previously, to check whether you have a genuine winning product, it is best to test it and, to do so, Instagram ads are one of your allies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To begin, firstly you need to know and control how advertising works on this social network, what formats you can work with, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a campaign, the first thing you will need to do is decide your goal: interaction, consideration or conversion. And, within one of these, you will be able to choose a more specific goal. What do you think is the best option for testing your products? Effectively, the conversion campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have configured your campaign: added the budget, have a segmented audience, etc., it&#8217;s important to choose the content for your adverts. Although you should carry out the tests, all the trends and results point towards videos.\u00a0<\/span><\/p>\n<h4 id=\"what-resolution-and-weight-are-appropriate-for-video-ads-on-instagram\"><span style=\"font-weight: 400;\">What resolution and weight are appropriate for video ads on Instagram?\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Video ads can appear in several different proportions, but the specifications recommended by Instagram are as follows:\u00a0<\/span><\/p>\n<p><b>In the feed sections:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Resolution: 1080&#215;1080 px.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MP4 and MOV formats. Does not allow GIF\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Size: maximum 250 MB\u00a0\u00a0\u00a0<\/span><\/p>\n<p><b>In stories:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Resolution: 1080&#215;1920 px.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MP4 and MOV formats\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Size: maximum 4 GB\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bear in mind that each clip lasts for 15 seconds<\/span><\/p>\n<h3 id=\"instagram-shopping\"><span style=\"font-weight: 400;\">Instagram Shopping\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By now, you are bound to know about Instagram Shopping, but just in case you don\u2019t, this is an Instagram tool that enables brands to tag the products from their store in a post: in the feed, stories, reels, in live, and even in mentions. So when a user clicks on a tag, they can see the product information and go directly to the product data sheet in your online store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, watch out! Because Instagram&#8217;s latest updates now allow some users to tag products from brands in their own posts. So it is more important than ever to keep your catalogue up-to-date and synchronised with Instagram.\u00a0<\/span><\/p>\n<h4 id=\"how-can-you-configure-instagram-shopping-in-your-profile\"><span style=\"font-weight: 400;\">How can you configure Instagram Shopping in your profile?\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It is very easy. You simply need to prepare your Instagram store step by step:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use a Catalogue in your Business Manager: <\/b><span style=\"font-weight: 400;\">you can create a new one or use an existing one for purchases on Instagram.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Connect it to your Instagram profile: <\/b><span style=\"font-weight: 400;\">on Facebook, go to the catalogue administrator and select the one you want to use. Go to \u201cUse cases\u201d &gt; \u201cMore ways of using the catalogue\u201d and select \u201cPurchases on Instagram\u201d. Finally, go to \u201cConnect your Instagram profile for business\u201d and select \u201cConnect account\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add products to your catalogue.<\/b><span style=\"font-weight: 400;\"> Make sure that it is completely updated and includes all the minimum fields that Instagram requires (name, description, category, price, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make sure you comply with all the community rules and the<\/b> <b>Meta commerce policies<\/b><span style=\"font-weight: 400;\">. Otherwise, your products may be rejected and will not be displayed either in tags or adverts.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you dedicate some time to it, Instagram Shopping is a very powerful tool to boost your sales on Instagram. For that reason, if you keep your catalogue up to date with relevant information and images, you will have better results. And, of course, you should delete all the products that you have discontinued in your ecommerce.\u00a0<\/span><\/p>\n<h3 id=\"organic-posts-take-advantage-of-the-trends-to-sell-more\"><span style=\"font-weight: 400;\">Organic posts: take advantage of the trends to sell more<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although there is no doubt that they are a fundamental part, dropshippers don\u2019t just rely on paid strategies.\u00a0 If you are able to take advantage of all the trends and tools that come up on the platform, you will increase your reach and the sales on your profile.\u00a0<\/span><\/p>\n<p><b>Reels\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Instagram is an endless source of content. Every so often, a challenge, meme or trend appears on reels which sky-rockets the reach of users that join in. If the content fits in with the strategy of a product belonging to your online store and you can upload this type of content, you are bound to increase your visibility enormously. Also, don\u2019t forget that you can tag products inside the videos in the reels format!\u00a0<\/span><\/p>\n<p><b>Stories and highlights\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Stories are one of the most-consumed formats by Instagram users.\u00a0 It is the perfect content to interact with your audience, launch products, special offers, play games or share content from other customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most important things about stories is that you can add links, which will help to generate traffic towards your ecommerce. You can share links using the sticker that is specifically for that purpose.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contrast, another very popular function is highlighted stories, which enable you to group and leave a series stories pinned to your profile. Many brands take advantage of the highlights to present a new collection, occasional product offers, etc. What about you? What do you think you could do with them?\u00a0<\/span><\/p>\n<p><b>Videos on Instagram: the King of content\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that the video has become the new King of content. If you want to be relevant on Instagram, you will have to use this format to boost your sales, both in organic posts and in your adverts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we mentioned in the article, all content is a question of trying, trying and trying again. Search for trends, dare to create, try out different durations, styles and discover the content that interests your audience: tutorials, recipes, tips, lifestyle, product demonstrations, etc.\u00a0 The rest will come by itself!\u00a0<\/span><\/p>\n<h2 id=\"conclusions-the-most-important-thing-for-selling-on-instagram\"><span style=\"font-weight: 400;\">Conclusions: the most important thing for selling on Instagram\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After this analysis on how to sell on Instagram, dropshipping and which are the best strategies, let\u2019s look at the most important conclusions that we need to keep in mind:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Instagram is one of the social platforms with the most potential for social selling<\/b><span style=\"font-weight: 400;\">, thanks to the enormous range of opportunities to develop attractive and quality content. Also, remember that in Spain alone, it has nearly 25 million active users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>You are going to need investment to promote and test your <\/b><b><i>winning products<\/i><\/b><span style=\"font-weight: 400;\">. In dropshipping, these are the rules of the game: users buy on impulse and, if you don\u2019t invest in advertising, it is very difficult for you to be able to scale your business. Investing in social selling is a fundamental part of dropshipping.\u00a0<\/span><\/p>\n<p><b>&#8211; Stay on top of the trends.<\/b><span style=\"font-weight: 400;\"> In such a fast-evolving world, it is important to stay up to date, not just to generate content that works and is rewarded by Instagram\u2019s famous algorithm, but also to capture new sales opportunities with winning products.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">This guide is sure to have helped you to find out more about social selling on Instagram. If you would like to delve even deeper, we encourage you to take <\/span><b>BigBuy\u2019s Social Selling course,<\/b><span style=\"font-weight: 400;\"> with H\u00e9ctor Blat as mentor and expert. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is a fact that Instagram is enjoying one of its best moments. It is already beating its older sibling, Facebook, and has over 24 million active users in Spain. So if you are thinking about selling through this social network, it is a fantastic idea. In this guide, we tell you how to sell&hellip;<\/p>\n","protected":false},"author":1,"featured_media":32693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[397],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2022\/05\/como-vender-en-instagram-770x514.jpg","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/posts\/32734"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/comments?post=32734"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/posts\/32734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/media\/32693"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/media?parent=32734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/categories?post=32734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/tags?post=32734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}