{"id":33243,"date":"2022-05-25T05:36:30","date_gmt":"2022-05-25T05:36:30","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/?p=33243"},"modified":"2022-11-22T11:47:54","modified_gmt":"2022-11-22T11:47:54","slug":"sell-on-facebook-social-selling-guide","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/en\/sell-on-facebook-social-selling-guide\/","title":{"rendered":"How to sell on Facebook: A definitive guide to Social Selling"},"content":{"rendered":"

This might be one of those million dollar questions: <\/span>how do you sell on Facebook?<\/b> And that\u2019s normal, because it is still one of the public\u2019s favourite social networks.  Today, the social network has almost 3 billion monthly active users. In this article, we tell you the key factors for doing social selling on Facebook.<\/span><\/p>\n

According to a study carried out by Statia, 44% of consumers admit that Facebook influences the purchases they make and, currently, there are millions of advertisers using Facebook Ads to promote their products. <\/span><\/p>\n

Selling on Facebook: advantages and disadvantages <\/span><\/h2>\n

We know that social selling is a good idea for your dropshipping store, but it isn\u2019t as easy as it might seem. To start with, you have to invest a significant amount of time and money, something that not everyone is willing or able to do. If you want <\/span>to sell more on Facebook, <\/b>we tell you all the advantages and disadvantages of this platform below: <\/span><\/p>\n

Advantages of selling on Facebook <\/b><\/h3>\n

– <\/span>Creating a community<\/b>: one of the main advantages of having a business page on Facebook is the opportunity to \u2013 organically – create a community where you can bring potential buyers together. <\/span><\/p>\n

– <\/span>Platform to carry out paid campaigns:<\/b> Facebook Ads is an extremely powerful tool for generating impulse sales. Moreover, another advantage is the ease of analysis for the campaigns, which enables you to make decisions much more quickly.<\/span><\/p>\n

– <\/span>Excellent audience segmentation<\/b>: linked to the previous point, with Facebook it is very easy to focus campaigns towards segmented audiences in a precise way, not just using demographic data, but also by interests, tastes and preferences. <\/span><\/p>\n

– <\/span>Possibility of conversing with customers<\/b>: a major advantage of Facebook – and most social networks – is the possibility of talking to your customers, whether through the comments, private messages, etc. Also, bear in mind that most social networks have become a customer service point for businesses, so you constantly have to pay attention and join in the conversation.  <\/span><\/p>\n

Disadvantages of selling on Facebook <\/b><\/h3>\n

– <\/span>It takes a lot of effort to create a community organically: <\/b>it is true that it isn\u2019t easy to increase the size of the community without investing in advertising. Although it can be done, it is a slow processes and requires a lot of effort: preparing a good content strategy, performing attractive actions that have appeal, working on collaborations to increase your reach, etc. <\/span><\/p>\n

– <\/span>You will have to pay to obtain a wider reach: <\/b>as we mentioned earlier, it is becoming increasingly complicated to create a community without investing in advertising. That\u2019s why, if you want to increase your reach, you are highly likely to need to spend some money, no matter what. <\/span><\/p>\n

– High degree of competition with other social networks<\/b>: there are an increasing number of platforms that users spend their time on. Instagram, of course, but also TikTok for a younger audience, or Twitter, with a very different audience. <\/span><\/p>\n

Before you start: how to create and optimise your catalogue<\/b><\/h2>\n

\"vender-en-facebook-shop\"<\/p>\n

To <\/span>start selling on Facebook, <\/b>you are going to need an up-to-date and optimised catalogue. You won\u2019t just use it to tag your products in posts, but also to appear in the Facebook Store, create dynamic adverts, etc. <\/span><\/p>\n

For example, with <\/span>dynamic ads, <\/span><\/i>you can create automatic campaigns with products from your online store, both on Instagram and Facebook, without the need to upload them one by one. This type of campaign is perfect for remarketing on social networks and will help you to have an impact on users that have visited your website. <\/span><\/p>\n

But, returning to the most important thing: to create the catalogue and synchronise your product feed on Facebook, we recommend you use a plugin or module on your ecommerce platform. That way, the fields that Facebook requires you to complete will be done automatically.<\/span><\/p>\n

Starting is quite simple, but keeping it optimised is another kettle of fish. And if you are still asking yourself whether the success of your campaigns will be directly related to how optimised your catalogue is, the answer is yes. <\/span><\/p>\n

Five steps to optimise your catalogue on Facebook: <\/span><\/h3>\n

As we mentioned earlier, having a product catalogue which is optimised for Facebook will help you to improve the visibility of your products, the conversion ratio and the click-through rate. But, what type of improvements can you make to your Facebook catalogue? You will find some examples below:<\/span><\/p>\n

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  1. Make sure you synchronise the minimum compulsory fields of your products <\/b><\/li>\n<\/ol>\n

    Facebook requires, as a minimum, that products have the following fields. If any are missing or incorrect, it is likely that the product won\u2019t load in the feed. <\/span><\/p>\n