{"id":35036,"date":"2022-09-13T12:48:07","date_gmt":"2022-09-13T12:48:07","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/?p=35036"},"modified":"2022-09-14T17:14:41","modified_gmt":"2022-09-14T17:14:41","slug":"the-best-keyword-search-tools-on-amazon","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/en\/the-best-keyword-search-tools-on-amazon\/","title":{"rendered":"The best keyword search tools on Amazon"},"content":{"rendered":"

To start selling, it is important to know about the <\/span>keyword searching tools on Amazon<\/b>. These platforms will help you to find new ideas, to see what keywords your competitors are using and, ultimately, define your strategy for positioning your products and generating sales.\u00a0\u00a0<\/span><\/p>\n

Read the full article and discover a comparison of the best tools for carrying out good keyword research on Amazon.<\/span><\/p>\n

\ud83d\udca1<\/span>\u200b By the way, if you are interested in finding out <\/span><\/i>how much it costs to sell on Amazon<\/span><\/i><\/a>, in our guide we will analyse its fees, the margin you can make and the profitability of the marketplace.\u00a0<\/span><\/i><\/p>\n

How to identify keywords for Amazon\u00a0<\/b><\/h2>\n

Making your product appear within the first search results on Amazon is essential if you want to generate sales. It is no easy feat, but it is possible, of course. To make this happen, it is almost essential to have the tools for identifying the best keywords in order to position your products on Amazon.\u00a0<\/span><\/p>\n

What are Amazon keywords used for?\u00a0<\/b><\/h3>\n

Be aware that Amazon has become another search engine and, as such, it prioritises the best results so that its customers can find the most relevant products.\u00a0\u00a0\u00a0<\/span><\/p>\n

In order to do this, the marketplace also has its own algorithm, and in this respect it is also very similar to Google. The use you make of your keywords is the main tool that Amazon has to know what type of products you sell and which users may be interested. Of course, there are many other variables (positive ratings, fast deliveries, etc.) that influence the algorithm, but your first point of entry is your product keywords.\u00a0\u00a0<\/span><\/p>\n

This process is a bit like a dog chasing its own tail:\u00a0\u00a0<\/span><\/p>\n

    \n
  1. If you have a good keyword strategy it will improve the position of your products in the search results and, therefore, improve your visibility and traffic to your product.<\/span><\/li>\n
  2. More visits means more sales.\u00a0\u00a0<\/span><\/li>\n
  3. The more sales you get, the more chance you have of receiving ratings from customers and improving the score for your products.\u00a0<\/span><\/li>\n
  4. If your product is among the best rated ones it will always have a better position than those of your competitors.\u00a0<\/span><\/li>\n<\/ol>\n

    Identifying the best keywords for your products<\/b><\/h3>\n

    When it comes to doing good keyword research and making an SEO plan for Amazon, it is important not just to analyse the main keywords, but also which products have sold best and had better ratings within the category, studying the best descriptions, seeing which ones use the shoppers in their searches and <\/span>being able to identify those that are not so highly competitive<\/b>, among which you may find a niche to position yourself more easily.\u00a0<\/span><\/p>\n

    The latter are the ones we call long-tail keyword, and although they have smaller search volumes, they don\u2019t tend to have as much competition and are easier to position. Additionally, this type of keyword often implies a search intention that is already closely related to a purchase and, therefore, it may help you to improve your conversion.\u00a0<\/span><\/p>\n

    This whole process is part of a successful strategy. But you have to start at the beginning. At BigBuy, we can help you to better understand <\/span>\u00a0how to sell on Amazon<\/span><\/a>, step-by-step.\u00a0\u00a0<\/span><\/p>\n

    Come what may, what is clear is that you are going to need to use tools that will help you to localise the best keywords for your products. And this is the purpose of this article, so keep reading to find out which ones are the best.\u00a0\u00a0<\/span><\/p>\n

    Seven keyword search tools on Amazon\u00a0<\/b><\/h2>\n

    In this case, order does matter. Although it is true that no one tool is better than another and each one offers its own features, what is certain is that each one of them stands out for a different functionality. For this reason, we have organised the tools according to their use and versatility when it comes to dealing with the main goal: positioning your products and gaining the highest profitability on Amazon.\u00a0\u00a0<\/span><\/p>\n

    Let\u2019s get started!\u00a0<\/span><\/p>\n

    Helium10<\/b>\u00a0<\/b><\/h3>\n

    Helium 10<\/span><\/a> is one of the most comprehensive and widely-used tools. This software offers a set of solutions for ecommerce, such as identification of products, research into keywords, analytics, etc.\u00a0<\/span><\/p>\n

    Some of the advantages of Helium 10 are:\u00a0<\/b><\/p>\n