![\"Manual](\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/manual-mailchimp-5.jpeg\")
<\/a><\/p>\nThis tool allows us to view the newsletters as if we were the recipient. We can additionally do a test sending of the emails we want and preview how they are going to look before we send them. Note that in the upper header are two default phrases: the one on the left (“Use this area to offer a short preview of your email’s content”) you\u2019ll have to change and add a phrase that summarises your mailing; and the second (“View this email in your browser,”) should also be modified and translated into the appropriate language, in cases where your submission is not in English. <\/span><\/p>\nThe editing and layout is very simple, consisting only of dragging the modules from the right to the space you want them to appear in. You can edit, delete or duplicate them once added to the email. Each type of module offers you different options, but they are all very intuitive and it won’t be difficult for you to get used to this design system. <\/span><\/p>\n6. Finalise and send<\/h3>\n
We are approaching the final step of this MailChimp guide. You can do the mailing at any time once the layout is finished, or schedule it to launch on the day and time that suits you best. It is advisable to send a test before you do the definitive mailing, and remember that if you decide to send the mail later, you’ll be able to edit it at any time prior to sending. <\/span><\/p>\nOne of the great advantages of email marketing tools like MailChimp is that it allows you to analyse the performance of the campaigns quite deeply. <\/span><\/p>\nIn the “Reports” section we can analyse several metrics that will help us to optimise our future campaigns, once we get to know our recipients better. We can see the opening rate of email sent, the time when users have opened it, how many times each user has looked at it, the rebound rate, the parts of the newsletter that have been clicked on, and so on. <\/span><\/p>\nSome of the most important metrics to analyse are the following: <\/span><\/p>\n\n- Un-subscriptions:<\/strong> the number of people who unsubscribed from your mailing list after you’ve sent them email. If there are a lot of people who have unsubscribed, you should ask yourself if you are doing the mailings correctly. Perhaps the content was not interesting, or the database you sent it to, was not well segmented.<\/span><\/span><\/li>\n
- Bounces:<\/strong> occur when an email cannot be delivered to an email address, either because they are invalid or due to unexpected errors during sending.<\/span><\/span><\/li>\n
- Openings:<\/strong> allows us to see what percentage and the number of receivers of our mail who have opened them. At this point, an attractive email subject line plays an important role.<\/span><\/span><\/li>\n
- Clicks:<\/strong> shows us who clicked on one of the links we included, out of all the subscribers who opened our newsletter.<\/span><\/span><\/li>\n
- Heat maps:<\/strong> are used to analyse where the newsletter has been clicked and to find out which are the “hot spots” on our emails.<\/span><\/span><\/li>\n
- Google Analytics:<\/strong> MailChimp can be linked to Google Analytics to carry out an analysis of the campaigns, as well as to track the conversions that are achieved through your email marketing actions. <\/span><\/li>\n<\/ul>\n
We hope that this short MailChimp guide has helped you to start exploring the exciting world of email marketing. Our main advice is that you start practicing and always analyse the results you get.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"In this MailChimp guide we will learn how to configure basic campaign parameters, as well as how to analyse the important data.<\/p>\n","protected":false},"author":3,"featured_media":1491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[391,417],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/Manual-Mailchimp-1024x512.jpg","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/posts\/3971"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/comments?post=3971"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/posts\/3971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/media\/1491"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/media?parent=3971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/categories?post=3971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/en\/wp-json\/wp\/v2\/tags?post=3971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Manual](\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/manual-mailchimp-1.jpeg\")
<\/a>\u00a0<\/span><\/p>\n