{"id":4770,"date":"2017-05-19T10:25:21","date_gmt":"2017-05-19T10:25:21","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/google-adwords-meklesanas-kampanas-adwords-rokasgramata-iv-dala\/"},"modified":"2017-08-29T09:09:47","modified_gmt":"2017-08-29T09:09:47","slug":"google-adwords-meklesanas-kampanas-adwords-rokasgramata-iv-dala","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/lv\/google-adwords-meklesanas-kampanas-adwords-rokasgramata-iv-dala\/","title":{"rendered":"Google AdWords mekl\u0113\u0161anas kampa\u0146as &#8211; AdWords rokasgr\u0101mata (IV da\u013ca)"},"content":{"rendered":"<p><strong>Rekl\u0101mas r\u0101d\u012b\u0161ana mekl\u0113t\u0101jprogramm\u0101s ir tikai viena no opcij\u0101m, ko varat veikt ar <em>AdWords<\/em>. \u0160aj\u0101 rakst\u0101 tiks apskat\u012btas \u0161\u0101das kampa\u0146as galven\u0101s veiksmes atsl\u0113gas.<\/strong><br \/>\n<!--more--><\/p>\n<p><em>Google AdWords <\/em>ir pakalpojums, kas \u013cauj izveidot un p\u0101rvald\u012bt rekl\u0101mas kampa\u0146as interneta vid\u0113. Kaut ar\u012b \u0161\u0101da veida kampa\u0146a tiek parasti sasaist\u012bta ar rekl\u0101m\u0101m, ko uzr\u0101da <em>Google<\/em> mekl\u0113\u0161ana, past\u0101v da\u017e\u0101di rekl\u0101mas veidi un pla\u0161s viet\u0146u kopums, kur\u0101 J\u016bsu kampa\u0146as var par\u0101d\u012bties.<\/p>\n<p>Termins &#8220;mekl\u0113\u0161anas rekl\u0101mas&#8221; tiek lietots, lai apz\u012bm\u0113tu konkr\u0113ti kampa\u0146as un rekl\u0101mas, kuras ir konfigur\u0113tas, lai aktiviz\u0113tos <em>Google<\/em> mekl\u0113\u0161an\u0101 un\/vai citos t\u012bmek\u013ca port\u0101los, kas izmanto tos pa\u0161us algoritmus un pied\u0101v\u0101 l\u012bdz\u012bgus mekl\u0113\u0161anas pakalpojumus. \u0160aj\u0101 rakst\u0101 tiks apsv\u0113rti faktori, kuri ir j\u0101\u0146em v\u0113r\u0101, veidojot mekl\u0113t\u0101jprogrammu rekl\u0101mas, neapskatot cita veida rekl\u0101mas kampa\u0146as, kuras var tikt veidotas <em>Google AdWords.<\/em><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1566\" aria-describedby=\"caption-attachment-1566\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1566\" src=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/11\/anuncios-buscadores.png\" alt=\"anuncios-buscadores\" width=\"300\" height=\"200\" \/><figcaption id=\"caption-attachment-1566\" class=\"wp-caption-text\"><em>Google <\/em>mekl\u0113\u0161anas t\u012bkla rezult\u0101ti. Avots:<em> Google<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3 id=\"kampanu-sagatavosana\"><strong>Kampa\u0146u sagatavo\u0161ana<\/strong><\/h3>\n<p>Pats svar\u012bg\u0101kais, lai uzs\u0101ktu kampa\u0146u, ir uzman\u012bbas piev\u0113r\u0161ana konfigur\u0113\u0161anai jau no pirm\u0101 br\u012b\u017ea, kad uzs\u0101ciet darbu. Pirmais solis ir kampa\u0146as veida izv\u0113le. Jums b\u016bs j\u0101izv\u0113las &#8220;mekl\u0113\u0161ana tikai t\u012bkl\u0101&#8221; opciju vai &#8220;mekl\u0113t ar displeja izv\u0113li&#8221;. At\u0161\u0137ir\u012bba starp \u0161iem diviem ir sekojo\u0161a &#8211; kam\u0113r pirmais \u013cauj reklam\u0113\u0161anu tikai mekl\u0113t\u0101jprogrammas, otrais \u013cauj apvienot \u0161o rekl\u0101mas veidu ar <a href=\"\/?p=4918\">displeja t\u012bkla<\/a> versiju.<\/p>\n<p>N\u0101kamais solis ir izv\u0113l\u0113ties, vai J\u016bs sav\u0101 darb\u012bb\u0101 iek\u013caut <em>Google<\/em> pied\u0101v\u0101jumu &#8220;mekl\u0113t t\u012bkla partnerus&#8221; k\u0101 J\u016bsu rekl\u0101mu izvietojuma vietu. \u0160ie partneri ir m\u0101jaslapas ar mekl\u0113\u0161anas pakalpojumiem, kas izmanto l\u012bdz\u012bgu algoritmu <em>Google <\/em>sniegtajam un sp\u0113j r\u0101d\u012bt rekl\u0101mas. Piem\u0113ri \u0161\u0101d\u0101m lap\u0101m ir <em>Ask.com<\/em> un <em>URAOL.com<\/em>.<\/p>\n<h2 id=\"\"><\/h2>\n<h3 id=\"atslegvardu-saskanosana\"><strong>Atsl\u0113gv\u0101rdu saska\u0146o\u0161ana<\/strong><\/h3>\n<p>Atsl\u0113gv\u0101rdi ir tie, kas ir pieejami cenu sol\u012b\u0161anai un kuri aktiviz\u0113s J\u016bsu rekl\u0101mas, kad tiks mekl\u0113ti. Saska\u0146o\u0161ana attiecas uz v\u0113lamo precizit\u0101tes pak\u0101pi, kas nosaka, vai mekl\u0113tais aktiviz\u0113s rekl\u0101mas, vai n\u0113. Piem\u0113ram, ja lietot\u0101ja mekl\u0113tais atsl\u0113gv\u0101rds ir &#8220;nopirkt smar\u017eas&#8221;, tad saska\u0146o\u0161ana nosaka, vai J\u016bsu rekl\u0101ma tiks par\u0101d\u012bta ar\u012b tad, ja tiks mekl\u0113ti sinon\u012bmi &#8220;pirkt odekolonus&#8221; vai &#8220;ieg\u0101d\u0101ties smar\u017eas&#8221;. Varb\u016bt J\u016bs v\u0113laties, lai rekl\u0101ma tiktu par\u0101d\u012bta ar\u012b, kad v\u0101rdu k\u0101rt\u012bba ir main\u012bta un tiek mekl\u0113ts &#8220;p\u0113rkam\u0101s smar\u017eas&#8221;? Vai J\u016bs gribat, lai tiek iek\u013cauti varianti gan vienskaitl\u012b, gan daudzskaitl\u012b? Min\u0113t\u0101s defin\u012bcijas nosaka saska\u0146o\u0161anu.<\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"saskanosanas-veidi\"><strong>Saska\u0146o\u0161anas veidi:<\/strong><\/h4>\n<ul>\n<li>Pla\u0161a saska\u0146o\u0161ana: \u0161is ir pie\u0161\u0137irts p\u0113c noklus\u0113juma. Kad v\u0101rdam ir pla\u0161a atbilst\u012bba, tas tiek aktiviz\u0113ts, kad lietot\u0101js mekl\u0113 l\u012bdz\u012bgas fr\u0101zes, kas ietver atsl\u0113gv\u0101rdu vai t\u0101 sinon\u012bmus. Piem\u0113ram, ja Jums ir izv\u0113l\u0113ts atsl\u0113gv\u0101rds &#8220;smar\u017ea&#8221;, tad br\u012b\u017eos, kad tiek mekl\u0113ti &#8220;pirkt smar\u017eas&#8221;, &#8220;odekolons&#8221; vai &#8220;smar\u017eu z\u012bmoli&#8221;, J\u016bsu rekl\u0101ma tiks par\u0101d\u012bta. Ir svar\u012bgi atz\u012bm\u0113t, ka, izmantojot pla\u0161o saska\u0146o\u0161anu, J\u016bsu rekl\u0101ma tiks r\u0101d\u012bta pla\u0161am intere\u0161u lokam (atsl\u0113gv\u0101rds &#8220;SEAT Ibiza\u201d var tikt rad\u012bts ar\u012b k\u0101dam lietot\u0101jam mekl\u0113jot, piem\u0113ram, \u201cIbizas sala\u201d).<\/li>\n<li>Pla\u0161i p\u0101rveidota atbilst\u012bba: lai to aktiviz\u0113tu, katra atsl\u0113gv\u0101rda s\u0101kum\u0101 ir j\u0101pievieno&#8221;+\u201d z\u012bme. Izv\u0113loties \u0161o saska\u0146o\u0161anas veidu, J\u016bsu atsl\u0113gv\u0101rdi aktiviz\u0113s rekl\u0101mas, kad tiek veikta mekl\u0113\u0161ana, kura satur konkr\u0113to atsl\u0113gv\u0101rdu (nevis sinon\u012bmus) vai nelielas t\u0101 vari\u0101cijas (vienskaitl\u012b, daudzskaitl\u012b utt.), neatkar\u012bgi no mekl\u0113\u0161ana izmantot\u0101s sec\u012bbas. Piem\u0113ram, pla\u0161i p\u0101rveidotas atbilst\u012bbas atsl\u0113gv\u0101rds b\u016bs <em>+ pirkt + smar\u017eas<\/em>. Tas aktiviz\u0113tu rekl\u0101mas, kad tiek mekl\u0113ti termini, k\u0101 &#8220;pirkt smar\u017eas&#8221;, &#8220;pirkt smar\u017eas tie\u0161saist\u0113&#8221;, vai &#8220;smar\u017eas, ko var ieg\u0101d\u0101ties internet\u0101.&#8221;<\/li>\n<li>Fr\u0101\u017eu saska\u0146o\u0161ana: lai to aktiviz\u0113tu, Jums j\u0101ievada atsl\u0113gv\u0101rdi starp p\u0113di\u0146\u0101m: &#8220;atsl\u0113gv\u0101rds&#8221;. \u0160\u012b modifik\u0101cija aktiviz\u0113 rekl\u0101mas, ja lietot\u0101ja mekl\u0113\u0161ana ietver nor\u0101d\u012bto atsl\u0113gv\u0101rdu ar t\u0101du pa\u0161u v\u0101rdu k\u0101rt\u012bbu. T\u0101tad atsl\u0113gv\u0101rds &#8220;ieg\u0101d\u0101ties smar\u017eas&#8221; var\u0113tu aktiviz\u0113t rekl\u0101mas, kad tiek mekl\u0113ti termini, k\u0101 &#8220;ieg\u0101d\u0101ties smar\u017eas tie\u0161saist\u0113&#8221; vai &#8220;smar\u017eu veikals&#8221;.<\/li>\n<li>Prec\u012bz\u0101 atbilst\u012bba: lai aktiviz\u0113tu \u0161o, Jums atsl\u0113gv\u0101rds ir j\u0101ievada iekav\u0101s: [atsl\u0113gv\u0101rds]. \u0160is atbilst\u012bbas veids veicina rekl\u0101mu par\u0101d\u012b\u0161anos tikai, kad tiek mekl\u0113ts iekav\u0101s noraid\u012btais atsl\u0113gv\u0101rds &#8211; t\u0101d\u0101 pa\u0161\u0101 k\u0101rt\u012bb\u0101, ar neliel\u0101m vari\u0101cij\u0101m, k\u0101 tipogr\u0101fiskas vai pareizrakst\u012bbas k\u013c\u016bdas. Piem\u0113ram, atsl\u0113gv\u0101rds [skaistumkop\u0161anas l\u012bdzek\u013ci] var\u0113tu aktiviz\u0113t rekl\u0101mas, kad tiek mekl\u0113ti termini, k\u0101 &#8220;skaistumkop\u0161anas produkti&#8221;, &#8220;skaistumkop\u0161anas produkts&#8221;, vai &#8220;skaistumkop\u0161anas produktiiii&#8221;.<\/li>\n<\/ul>\n<p>Atbilst\u012bba tiks noteikta p\u0113c lietot\u0101ja uzved\u012bbas, atv\u0113l\u0113t\u0101 bud\u017eeta un izmantot\u0101s strat\u0113\u0123ijas.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"ierobezojosie-atslegvardi\"><strong>Ierobe\u017eojo\u0161ie atsl\u0113gv\u0101rdi<\/strong><\/h3>\n<p>Nosakot ierobe\u017eojo\u0161os atsl\u0113gv\u0101rdus, J\u016bs izvairieties r\u0101d\u012bt rekl\u0101mas gad\u012bjumos, kad tiek mekl\u0113ti termini, kuri (pat ja tie ietver atsl\u0113gv\u0101rdus, ko neesam nor\u0101d\u012bju\u0161i) nav Jums aktu\u0101li un nav saist\u012bti ar pied\u0101v\u0101to produktu. Piem\u0113ram, ja Jums ir modes aksesu\u0101ru tie\u0161\u0101s p\u0101rdo\u0161anas veikals, vieni no atsl\u0113gv\u0101rdiem, ko J\u016bs izv\u0113l\u0113tos b\u016btu &#8220;pirkt pulkste\u0146us tie\u0161saist\u0113&#8221;. Ta\u010du ierobe\u017eojo\u0161i atsl\u0113gv\u0101rdi, k\u0101 &#8220;siena&#8221; vai &#8220;stikls&#8221;, ir j\u0101ievada, lai izvair\u012btos r\u0101d\u012bt rekl\u0101mas br\u012bd\u012b, kad lietot\u0101js mekl\u0113 &#8220;pirkt sienas pulkste\u0146us tie\u0161saistes&#8221; vai &#8220;pirkt smil\u0161upulkste\u0146us tie\u0161saist\u0113&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"reklamu-paplasinajumi\"><strong>Rekl\u0101mu papla\u0161in\u0101jumi<\/strong><\/h3>\n<p>No rekl\u0101m\u0101m, kas ir redzamas mekl\u0113t\u0101jprogramm\u0101s, var tikt noteikti vair\u0101ki veidi. Rezult\u0101ts &#8211; ja mekl\u0113\u0161anas algoritms uzskata, ka J\u016bsu rekl\u0101ma ir pietiekami atbilsto\u0161a lietot\u0101ja mekl\u0113tajam, tas autom\u0101tiski rekl\u0101mas apak\u0161\u0101 nodro\u0161ina vair\u0101k inform\u0101cijas. \u0160\u012b papildus inform\u0101cija, kas da\u017ek\u0101rt par\u0101d\u0101s blakus rekl\u0101m\u0101m, tiek saukta par &#8220;rekl\u0101mu papla\u0161in\u0101jumu&#8221;.<\/p>\n<p>Lai t\u0101s izveidotu, Jums ir j\u0101dodas uz attiec\u012bgo <em>AdWords<\/em> sada\u013cu. Papla\u0161in\u0101jumi var b\u016bt da\u017e\u0101di un, atkar\u012bb\u0101 no lietot\u0101ja mekl\u0113\u0161anas, <em>Google<\/em> r\u0101d\u012bs vienu vai otru veidu, vai vienk\u0101r\u0161i nepar\u0101d\u012bsies nevienu, kas b\u016btu visvienk\u0101r\u0161\u0101kais rekl\u0101mas veids.<\/p>\n<p>Ir papla\u0161in\u0101jumi, kas tiek autom\u0101tiski pievienoti J\u016bsu rekl\u0101mai. <em>Google<\/em> izveido tos no inform\u0101cijas, kas atrodama J\u016bsu m\u0101jaslap\u0101 un J\u016bsu mekl\u0113tajiem lietot\u0101jiem sniedz vair\u0101k inform\u0101cijas. Tom\u0113r vair\u0101ki citi papla\u0161in\u0101jumi b\u016bs kampa\u0146\u0101m j\u0101pievieno manu\u0101li. Visbie\u017e\u0101kie ir:<\/p>\n<ul>\n<li>Zvanu papla\u0161in\u0101jumi: blakus rekl\u0101mai pievieno uz\u0146\u0113muma t\u0101lru\u0146a numuru.<\/li>\n<li>Atra\u0161an\u0101s vietu papla\u0161in\u0101jumi: pievieno fizisk\u0101 veikala atra\u0161an\u0101s vietu vai rekl\u0101mu p\u0101rvaldo\u0161\u0101 uz\u0146\u0113muma kontakta adresi.<\/li>\n<li>Vietnes hipersaites: pievieno tie\u0161as saites uz cit\u0101m sada\u013c\u0101m, kas ir saist\u012btas ar reklam\u0113to dom\u0113nu.<\/li>\n<li>Izv\u0113l\u0113tie teksti: \u013cauj Jums izcelt rekl\u0101mas tekstu, kas ir ieg\u016bts tie\u0161i no pa\u0161as m\u0101jaslapas.<\/li>\n<\/ul>\n<p>Papla\u0161in\u0101jumu iek\u013cau\u0161ana rekl\u0101m\u0101s iev\u0113rojami palielina iesp\u0113ju, ka lietot\u0101js noklik\u0161\u0137in\u0101s uz rekl\u0101mas. T\u0101p\u0113c ir ieteicams efekt\u012bvi str\u0101d\u0101t ar \u0161iem papla\u0161in\u0101jumiem un aktiviz\u0113t tos, kas ir visvair\u0101k labv\u0113l\u012bgi J\u016bsu uz\u0146\u0113mumam.<\/p>\n<p>Ja, izmantojot <em>AdWords<\/em>, esat nol\u0113mis izveidot kampa\u0146u <em>Google<\/em> mekl\u0113t\u0101jprogrammu t\u012bkl\u0101, \u0161ie ir svar\u012bg\u0101kie faktori, kas Jums ir j\u0101\u0146em v\u0113r\u0101. Neaizmirstiet, ka papildus \u0161\u012bm darb\u012bb\u0101m, ir ar\u012b cita veida kampa\u0146as, kas var veicin\u0101t J\u016bsu <a href=\"https:\/\/www.bigbuy.eu\/lv\/tiesaspiegades-veikals.html\">tie\u0161\u0101s pieg\u0101des veikala<\/a> dar\u012bjumu apjomu. Ja v\u0113laties uzzin\u0101t vair\u0101k, sekojiet n\u0101kamajiem rakstiem, kuros tiks apskat\u012btas n\u0101kam\u0101s konfigur\u0101cijas un ievie\u0161anas iesp\u0113jas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rekl\u0101mas r\u0101d\u012b\u0161ana mekl\u0113t\u0101jprogramm\u0101s ir tikai viena no opcij\u0101m, ko varat veikt ar AdWords. \u0160aj\u0101 rakst\u0101 tiks apskat\u012btas \u0161\u0101das kampa\u0146as galven\u0101s veiksmes atsl\u0113gas.<\/p>\n","protected":false},"author":2,"featured_media":1363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[504,505],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/11\/anuncios-en-buscadores-1024x512.png","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts\/4770"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/comments?post=4770"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts\/4770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/media\/1363"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/media?parent=4770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/categories?post=4770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/tags?post=4770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}