{"id":5405,"date":"2017-05-25T14:31:02","date_gmt":"2017-05-25T14:31:02","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/ka-sasniegt-manu-klientu-e-pasta-iesutni\/"},"modified":"2017-08-28T10:49:19","modified_gmt":"2017-08-28T10:49:19","slug":"ka-sasniegt-manu-klientu-e-pasta-iesutni","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/lv\/ka-sasniegt-manu-klientu-e-pasta-iesutni\/","title":{"rendered":"K\u0101 sasniegt manu klientu e-pasta ies\u016btni"},"content":{"rendered":"<p><strong>Viena no nesen\u0101m probl\u0113m\u0101m ir m\u0101rketinga kampa\u0146as, kas sasniedz tikai klientu m\u0113stu\u013cu pastkast\u012bti. K\u0101 atrisin\u0101t \u0161o probl\u0113mu?<\/strong><br \/>\n<!--more--><\/p>\n<p>Liela probl\u0113ma ar ko saskaramies, kad s\u016btam <a href=\"\/?p=5519\">e-m\u0101rketinga kampa\u0137as e-komersantiem<\/a>, ir \u0161o v\u0113stu\u013cu non\u0101k\u0161ana sa\u0146\u0113m\u0113ju m\u0113stu\u013cu map\u0113, t\u0101pe\u010d vi\u0146i nesa\u0146em inform\u0101ciju, ko v\u0113lamies nodot.<\/p>\n<p>Un pat \u0161is iemesls ir tikai maz\u0101k\u0101 probl\u0113ma, jo iemesls, k\u0101p\u0113c \u0161\u012bs v\u0113stules nok\u013c\u016bst m\u0113stu\u013cu map\u0113, ir daudz sare\u017e\u0123\u012bt\u0101ks.<\/p>\n<p>\u0160aj\u0101 pam\u0101c\u012bb\u0101 pied\u0101v\u0101sim jums da\u017e\u0101das iesp\u0113jas k\u0101 nog\u0101d\u0101t J\u016bsu e-pastus uz klientu e-pastu ies\u016btn\u0113m, gudri apejot m\u0113stu\u013cu filtrus. Bet pirms apl\u016bkosim \u0161is iesp\u0113jas, apskat\u012bsim\u2026<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"kas-ir-mestules-un-kas-par-tadam-uzskatamas\"><strong>Kas ir m\u0113stules un kas par t\u0101d\u0101m uzskat\u0101mas<\/strong><\/h3>\n<p>M\u0113stules ir tirdzniec\u012bbas p\u0101rst\u0101vju s\u016bt\u012bta inform\u0101cija, kas tiek sa\u0146emta ar e-pasta vai cita medija pal\u012bdz\u012bbu, un kuru nav piepras\u012bjis sa\u0146\u0113m\u0113js.<\/p>\n<p>\u0160\u0101das darb\u012bbas ir ne tikai neleg\u0101las un nav ieteicamas. bet ar\u012b \u013coti kaitino\u0161as lietot\u0101jiem, jo var likt vi\u0146iem iek\u013caut J\u016bsu e-pasta adresi nev\u0113lamo s\u016bt\u012bt\u0101ju sarakst\u0101. \u0160\u0101di gad\u012bjumi ir \u013coti slikti J\u016bsu tie\u0161saistes reput\u0101cijai, un var pat likt iek\u013caut J\u016bs nev\u0113lam\u0101 e-pasta sarakst\u0101. J akas tads notiek, jebkur\u0161 e-pasts ko nos\u016bt\u012bsiet, pat ja tas b\u016bs svar\u012bgs, tiks nekav\u0113joties iek\u013cauts m\u0113stu\u013cu map\u0113.<\/p>\n<p>Slikta reput\u0101cija tie\u0161saist\u0113 nav vien\u012bgais vien\u012bgais factors, kas var ietekm\u0113t v\u0113stu\u013cu non\u0101k\u0161anu m\u0113stu\u013cu map\u0113. Ja e-pasta saturs vai noform\u0113jums ir slikts ( aizliegtu v\u0101rdu iek\u013cau\u0161ana, neautoriz\u0113ta att\u0113lu lieto\u0161ana, \u2026), m\u0113s ar\u012b palielinam risku, ka, pat ja sa\u0146\u0113m\u0113js b\u016bs nepareizs, sait\u0113m un saturam tiks piev\u0113rsts \u013coti maz uzman\u012bbas.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"likumi-par-e-marketingu\"><strong>Likumi par e-marketingu<\/strong><\/h3>\n<p>Nav vajadz\u012bgs jurists vai juridiskais konsultants, lai saprastu biznesa e-pastu s\u016bt\u012b\u0161anas likumus.<\/p>\n<p>Apl\u016bkosim svar\u012bg\u0101kos noteikumus:<\/p>\n<ul>\n<li>Pirmais un vienk\u0101r\u0161\u0101kais no tiem \u2013 e-pasta s\u016bt\u012bt\u0101jiem j\u0101dod at\u013cauju sa\u0146emt J\u016bsu inform\u0101icju. Ja Jums pieder tie\u0161saistes veikals vai <a href=\"https:\/\/www.bigbuy.eu\/lv\/tiesaspiegades-veikals.html\">dropshipping veikals<\/a>, \u0161ie lietot\u0101ji b\u016bs visi, kuri iepirku\u0161ies J\u016bsu veikal\u0101 vai at\u013c\u0101vu\u0161i Jums sa\u0146emt vi\u0146u kontaktinform\u0101ciju, k\u0101 ar\u012b tie, kuri pierkast\u012bju\u0161ies sajemt J\u016bsu jaunumu e-pastus, ja J\u016bsu m\u0101jaslap\u0101 pieejama \u0161\u0101da iesp\u0113ja.<\/li>\n<li>Oblig\u0101ts noteikums ir, ka visiem m\u016bsu e-pastiem j\u0101iek\u013cauj adrese, kur\u0101 iesp\u0113jams atrakst\u012bties no e-pastu sa\u0146em\u0161anas. E-pasta p\u0101rvald\u012bt\u0101ji autom\u0101tiksi \u0161os lietot\u0101jus dz\u0113s\u012bs no datu b\u0101zes, bet citus n\u0101ksies dz\u0113st manu\u0101li.<\/li>\n<li>T\u0101pat e-past\u0101 oblig\u0101ti ir iek\u013caut pa\u0161reiz\u0113jo s\u016bt\u012bt\u0101ja juridisko adresi.<\/li>\n<li>M\u016bsu e-pastos j\u0101b\u016bt \u012bstai s\u016bt\u012bt\u0101ja identi\u0101tei. Tas gan nenoz\u012bm\u0113, ka j\u0101iek\u013cauj v\u0101rds un uzv\u0101rds, bet gan veikala vai m\u0101jaslapas nosaukums, no kuras tiek s\u016bt\u012bts e-pasts.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 id=\"ka-sasniegt-iesutni-ar-manu-e-pastu-saturu-un-izkartojumu\"><strong>K\u0101 sasniegt ies\u016btni ar manu e-pastu saturu un izk\u0101rtojumu<\/strong><\/h3>\n<p>P\u0113c tam, kad esam sapratu\u0161i divus iepriek\u0161min\u0113tos punktus, mums ir j\u0101p\u0101rskata t\u0113mu, kura ir sam\u0113r\u0101 b\u016btiska un kuru min\u0113j\u0101m iepriek\u0161: iesp\u0113ja, ka dizains vai nepareizs saturs boj\u0101s m\u016bsu tie\u0161saistes reput\u0101ciju.<\/p>\n<p>\u0160eit m\u0113s apl\u016bkojam inform\u0101ciju, kas var\u0113tu b\u016bt pa\u0161saprotama, bet nepiecie\u0161ams p\u0101rskat\u012bt da\u017eus pamatj\u0113dzienus:<\/p>\n<ul>\n<li>V\u0101rdi, kas uzskat\u012bti par surog\u0101tpastu: past\u0101, kur m\u0113s run\u0101j\u0101m par k\u013c\u016bd\u0101m e-pasta m\u0101rketing\u0101 min\u0113ts, ka ir v\u0101rdi, kurus filtri var uzskat\u012bt par m\u0113stul\u0113m viegl\u0101k nek\u0101 citus.<\/li>\n<li>\u00a0Esiet ori\u0123in\u0101ls: ja j\u016bs vienm\u0113r s\u016bt\u012bsiet t\u0101da pa\u0161a veida e-pasta m\u0101rketinga kampa\u0146as J\u016bsu abonentiem, vi\u0146iem var k\u013c\u016bt garlaic\u012bgi \u00a0un leitot\u0101ji var atrakst\u012bties vai atz\u012bm\u0113tu J\u016bsu e-pastu k\u0101 m\u0113stules. Izveidojiet jaunu dizainu ar aicin\u0101jumu ko dar\u012bt, pied\u0101v\u0101jiet kvalitat\u012bvu saturu un m\u0113\u0123iniet s\u016bt\u012bt J\u016bsu abonentiem jaun\u0101ko inform\u0101ciju.<\/li>\n<li>\u00a0Centieties izvair\u012bties no atsitiena \u0101truma: p\u0101rliecinieties, ka saites, ko pievienojiet e-pastos, ved uz pareizo m\u0101jaslapu un ka t\u0101s ir pievilc\u012bgas lietot\u0101jiem, lai patur\u0113tu sa\u0146\u0113m\u0113jus J\u016bsu m\u0101jaslap\u0101 p\u0113c iesp\u0113jas ilg\u0101k un saglab\u0101tu e-pasta serverus laim\u012bgus.<\/li>\n<li>Vair\u0101k teksta nek\u0101 att\u0113lu: p\u0101rliecinieties, ka teksta ir vair\u0101k nek\u0101 att\u0113lu, jo \u200b\u200bvairum\u0101 gad\u012bjumu, ja sa\u0146\u0113m\u0113js nedod at\u013cauju, lai lejupiel\u0101d\u0113tu att\u0113lus, tie nav redzami. Jo vair\u0101k inform\u0101cijas sa\u0146\u0113m\u0113js redz pirmo, jo lab\u0101k.<\/li>\n<li>\u00a0Esiet atsauc\u012bgi: katru reizi, kad j\u016bs veidojiet e-pastu, p\u0101rbaudiet , ka viss tiek r\u0101d\u012bts pareizi gan datoros un mobilaj\u0101s ier\u012bc\u0113s. Arvien vair\u0101k un vair\u0101k lietot\u0101ju p\u0101rbauda savu e-pastu \u00a0mobilaj\u0101 t\u0101lrun\u012b, t\u0101p\u0113c padariet to viegli uztveramu.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 id=\"visbeidzot-izveleties-labu-e-pasta-marketinga-parvaldibas-programmu\"><strong>Visbeidzot, izv\u0113l\u0113ties labu e-pasta m\u0101rketinga p\u0101rvald\u012bbas programmu<\/strong><\/h3>\n<p>Nes\u016btiet j\u016bsu e-pastus no standarta programm\u0101m, piem\u0113ram, Hotmail vai Gmail. \u0160ie l\u012bdzek\u013ci nav paredz\u0113ti masveida e-pasta s\u016bt\u012b\u0161anai. M\u0113s iesak\u0101m izmantot citu pieeju e-pasta m\u0101rketingam, piem\u0113ram, <a href=\"\/?p=4678\">MailChimp<\/a>, MDirector, Mailrelay &#8230; daudzi ir bez maksas (vismaz l\u012bdz maksim\u0101lam skaitam abonentu un \/ vai iesniegumu) un ir \u013coti viegli izmantojami, bet ir sp\u0113c\u012bgi un efekt\u012bvi.<\/p>\n<p>Iev\u0113rojiet \u0161os padomus un Jums ir daudz lab\u0101kas izredzes sasniegt m\u0113r\u0137auditorijas e-pasta ies\u016btnes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viena no nesen\u0101m probl\u0113m\u0101m ir m\u0101rketinga kampa\u0146as, kas sasniedz tikai klientu m\u0113stu\u013cu pastkast\u012bti. K\u0101 atrisin\u0101t \u0161o probl\u0113mu?<\/p>\n","protected":false},"author":2,"featured_media":1410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[588,505],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/Llegar-a-bandeja-de-entrada-email-marketing-1024x512.png","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts\/5405"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/comments?post=5405"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts\/5405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/media\/1410"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/media?parent=5405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/categories?post=5405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/tags?post=5405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}