Uzziniet, k\u0101das at\u0161\u0137ir\u012bgas lojalit\u0101tes programmas past\u0101v, kuras no t\u0101m varat pielietot sav\u0101 e-komercij\u0101, lai uzlabotu attiec\u012bbas ar j\u016bsu klientiem, un izmantojiet t\u0101s!<\/p>\n
Daudzi uz\u0146\u0113m\u0113ji ir apmierin\u0101ti piesaistot jaunus klientus, bet ner\u016bp\u0113jas par lojalit\u0101ti. T\u0101 ir nopietna k\u013c\u016bda, jo b\u016bt loj\u0101liem pret klientiem ir l\u0113t\u0101k, nek\u0101 tos no jauna piesaist\u012bt. Tas, protams, nenoz\u012bm\u0113, ka tas ir viegli.<\/p>\n
Var gad\u012bties, ka, ja ilg\u0101ku laika periodu m\u0113s neesam biju\u0161i lietas kurs\u0101 par vis\u0101m p\u016bl\u0113m, ko var\u0113j\u0101m ieguld\u012bt biznes\u0101, tas m\u016bsu e-komercij\u0101 var maks\u0101t zaud\u0113tu lojalit\u0101tes programmu. Da\u017eas r\u012bc\u012bbas izmaks\u0101 vair\u0101k un citas ir daudz vienk\u0101r\u0161\u0101kas. Atz\u012bm\u0113sim p\u0101ris punktus, ko patur\u0113t pr\u0101t\u0101, r\u016bp\u0113joties par m\u016bsu lojalit\u0101tes programmu. Ja iev\u0113rosim kaut vienu no \u0161\u012b pl\u0101na punktiem, tas b\u016bs pietiekami, lai m\u0113s sp\u0113tu p\u0101rliecin\u0101ties k\u0101 ir stiprin\u0101jusies klientu uztic\u012bba un k\u0101 m\u0113s varam paaugstin\u0101t iesp\u0113ju, ka klienti m\u016bsu veikal\u0101 veiks pirkumu.<\/p>\n
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Fiziski eksist\u0113jo\u0161\u0101 veikal\u0101, klients var izbaud\u012bt vair\u0101kus uz\u0146\u0113muma ieguld\u012bjumus: ja \u0161\u012b sf\u0113ra ir sp\u012bdo\u0161a, ja p\u0101rdev\u0113ju asistenti ir laipni, un ja produkti tiek atspogu\u013coti korekti… Iepirk\u0161an\u0101s pieredze pati past\u0101sta jums daudz par uz\u0146\u0113mumu. Tas pats attiecas ar\u012b uz e-komerciju: klients izveido secin\u0101jumus par uz\u0146\u0113mumu saska\u0146\u0101 ar t\u0101 e-komerciju, produktiem noliktav\u0101, aprakstu saturiem… Ja m\u0113s \u0161eit nesaskat\u0101m analo\u0123iju, m\u0113s varam palaist gar\u0101m t\u0101du svar\u012bgu punktu k\u0101 klientu serviss.<\/p>\n
Izveidot lojalit\u0101tes programmu, kas ieceltu p\u0113cp\u0101rdo\u0161anas servisu slavas zen\u012bt\u0101, ir \u013coti svar\u012bgi. T\u0101di uz\u0146\u0113mumi, k\u0101, piem\u0113ram, Amazon, piesaista klientus ar klientu servisa kvalit\u0101ti, pied\u0101v\u0101jot sazvan\u012bties un atvieglojumiem, ja klienti atgrie\u017e preci.<\/p>\n
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K\u0101 jau m\u0113s esam diskut\u0113ju\u0161i iepriek\u0161 \u0161aj\u0101 rakst\u0101 vai e-komercijas jaunumu v\u0113stul\u0113s, ir \u013coti svar\u012bgi izveidot mijiedarb\u012bbu ar m\u016bsu lietot\u0101jiem.<\/p>\n
Kad m\u0113s run\u0101jam par “personaliz\u0113\u0161anu”, m\u0113s run\u0101jam, no vienas puses, par klienta sauk\u0161anu v\u0101rd\u0101, bet ar\u012b par t\u0101da satura pied\u0101v\u0101\u0161anu, kas klientam \u0161\u0137iet interesants. Ja, piem\u0113ram, mums ir dz\u012bvnieku produktu veikals, laba doma b\u016btu uzsv\u0113rt at\u0161\u0137ir\u012bbas starp su\u0146u un ka\u0137u produktiem, lai m\u0113s ka\u0137u saimniekiem nenos\u016bt\u012btu su\u0146u produktus, vai ka\u0137u produktus su\u0146u saimniekiem. M\u0113s koncentr\u0113simies uz komunik\u0101ciju un m\u016bsu lojalit\u0101tes programmu, lai katrs lietot\u0101js sa\u0146emtu noder\u012bgu inform\u0101ciju, kas piel\u0101gota tie\u0161i vi\u0146am. Tas palielin\u0101s m\u016bsu iesaist\u012b\u0161anos un lojalit\u0101ti m\u016bsu tie\u0161saistes veikal\u0101.<\/p>\n
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Ne \u012bpa\u0161i daudzas komp\u0101nijas izmanto Facebook komerci\u0101liem nol\u016bkiem k\u0101 pamata soci\u0101lo t\u012bklu, bet skaidrs ir tas, ka tie\u0161i soci\u0101lie t\u012bkli vislab\u0101k var izpaust lojalit\u0101ti pret klientiem. Ja m\u0113s savai auditorijai soci\u0101lajos t\u012bklos pied\u0101v\u0101jam interesantu saturu, klienti nesekos m\u016bsu vietnei tikai t\u0101p\u0113c, ka ir abon\u0113ju\u0161i m\u016bsu kan\u0101lu, bet gan ar patiesu interesi. Bie\u017ei vien saturu nav nepiecie\u0161ams rad\u012bt mums pa\u0161iem, nav nepiecie\u0161ams run\u0101t ar\u012b par z\u012bmolu. Pietiek ar to, ka saturs ir personisks un pal\u012bdz mums komunic\u0113t ar klientiem.<\/p>\n
T\u0101d\u0101 pa\u0161\u0101 veid\u0101 soci\u0101lie t\u012bkli turpina b\u016bt par klientu servisa kan\u0101lu. V\u0113rt\u0113jiet to pozit\u012bvi vai negat\u012bvi, bet da\u017ei lietot\u0101ji jums past\u0101st\u012bs labas atsauksmes par savu pieredzi (un tie, kam b\u016bs slikta pieredze, past\u0101st\u012bs pat v\u0113l vair\u0101k) vai run\u0101s par savu pieredzi saist\u012bb\u0101 ar z\u012bmolu. Tom\u0113r, tas at\u013cauj daudziem no vi\u0146iem uzdot jaut\u0101jumus vai paust ba\u017eas, t\u0101p\u0113c ir svar\u012bgi vienm\u0113r b\u016bt klientiem pieejamiem.<\/p>\n
Konkursi ir v\u0113l viens veids k\u0101 komunic\u0113t ar savu auditoriju un likt vi\u0146us interes\u0113ties par j\u016bsu produktiem; tie rada ar\u012b aktivit\u0101ti soci\u0101lajos t\u012bklos un cilv\u0113ku aktivit\u0101t\u0113, t\u0101p\u0113c m\u0113s tos varam iek\u013caut gan sav\u0101 lojalit\u0101tes programm\u0101, gan jaunu klientu piesaist\u012b\u0161an\u0101.<\/p>\n
<\/p>\n
Ja m\u0113s v\u0113lamies b\u016bt loj\u0101li savai auditorijai, atlaides un kuponi ir laba izv\u0113le, ja vien tie tiek pied\u0101v\u0101ti k\u0101 ekskluz\u012bvi vai ar\u012b top pieejami klientiem tikai p\u0113c pirkuma veik\u0161anas, vai p\u0113c k\u0101da konkr\u0113ta iepirk\u0161an\u0101s perioda, vai \u012bpa\u0161\u0101 gadalaik\u0101 vai klientu dzim\u0161anas dien\u0101s… Lojalit\u0101tes programmas ir balst\u012btas uz atlai\u017eu vai kuponu s\u016bt\u012b\u0161anu klientiem ar m\u0113r\u0137i apbalvot klientus par to lojalit\u0101ti, past\u0101v ar\u012b t\u0101das lojalit\u0101tes programmas, kas aicina uzkr\u0101t punktus vai atlaides, palielinot klientu apmierin\u0101t\u012bbu un iesp\u0113ju, ka vi\u0146i veiks atk\u0101rtotu pirkumu.<\/p>\n
No otras puses, klientu piesaist\u012b\u0161anai tiek izmantotas ar\u012b t\u0101das atlaides, kuras, lai gan ar\u012b nodro\u0161ina klientu pl\u016bsmu uz m\u016bsu m\u0101jaslapu, nesaskan ar lojalit\u0101tes strat\u0113\u0123iju.<\/p>\n
<\/p>\n
M\u016bsdienu tirg\u016b k\u013c\u016b\u0161ana par VIP klientu jau ir tikusi \u013coti demokratiz\u0113ta, ta\u010du klienti joproj\u0101m priec\u0101jas par \u0161\u0101du iesp\u0113ju. \u012astenojot lojalit\u0101tes programmu, kas savlaic\u012bgi apbalvo loj\u0101los klientus ar agr\u0101ku vai priv\u0101tu jaunu produktu p\u0101rdo\u0161anu, tie\u0161\u0101 veid\u0101 prasa laika, bet ne bud\u017eeta pl\u0101no\u0161anu.<\/p>\n
Past\u0101v\u012bgas lojalit\u0101tes programmas izpl\u0101no\u0161ana ir \u013coti b\u016btiska, lai uzlabotu m\u016bsu tie\u0161saistes biznesu, bet neaizmirstiet to, ka, lai vai cik l\u0113t\u0101ka t\u0101 izr\u0101d\u012btos ekonomisk\u0101 zi\u0146\u0101, t\u0101 pras\u012bs laiku, ziedo\u0161anos un p\u016bles, k\u0101, piem\u0113ram, CRM vai satura, kas att\u012bsta sadarb\u012bbu ar m\u016bsu klientiem, att\u012bst\u012b\u0161anu. Lai to izstr\u0101d\u0101tu, mums b\u016bs j\u0101ieklaus\u0101s m\u016bsu klientos un j\u0101noskaidro vi\u0146u v\u0113lmes. Tikai t\u0101d\u0101 veid\u0101 m\u0113s var\u0113sim izstr\u0101d\u0101t programmu, kas palielin\u0101s apmekl\u0113jumu skaitu, tirdzniec\u012bbas pl\u016bsmu un p\u0101rdo\u0161anas apjomu m\u016bsu tie\u0161saistes veikal\u0101.<\/p>\n","protected":false},"excerpt":{"rendered":"
Uzziniet, k\u0101das at\u0161\u0137ir\u012bgas lojalit\u0101tes programmas past\u0101v, kuras no t\u0101m varat pielietot sav\u0101 e-komercij\u0101, lai uzlabotu attiec\u012bbas ar j\u016bsu klientiem, un izmantojiet t\u0101s! Daudzi uz\u0146\u0113m\u0113ji ir apmierin\u0101ti piesaistot jaunus klientus, bet ner\u016bp\u0113jas par lojalit\u0101ti. T\u0101 ir nopietna k\u013c\u016bda, jo b\u016bt loj\u0101liem pret klientiem ir l\u0113t\u0101k, nek\u0101 tos no jauna piesaist\u012bt. Tas, protams, nenoz\u012bm\u0113, ka tas ir…<\/p>\n","protected":false},"author":2,"featured_media":1049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[484,433],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/11\/estrategias-de-fidelizacion.png","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts\/5524"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/comments?post=5524"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts\/5524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/media\/1049"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/media?parent=5524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/categories?post=5524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/tags?post=5524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}