{"id":5581,"date":"2017-05-26T07:10:38","date_gmt":"2017-05-26T07:10:38","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/google-analytics-informacijas-paneli-instalacija-un-5-galvenie-punkti\/"},"modified":"2017-08-25T10:51:40","modified_gmt":"2017-08-25T10:51:40","slug":"google-analytics-informacijas-paneli-instalacija-un-5-galvenie-punkti","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/lv\/google-analytics-informacijas-paneli-instalacija-un-5-galvenie-punkti\/","title":{"rendered":"Google Analytics inform\u0101cijas pane\u013ci: Instal\u0101cija un 5 galvenie punkti"},"content":{"rendered":"<p><em>Google Analytics<\/em> inform\u0101cijas pane\u013ci \u013cauj Jums analiz\u0113t svar\u012bg\u0101kos m\u0101jaslapas aspektus viegli un p\u0101rskat\u0101mi. \u0160oreiz tie tiks apl\u016bkoti tuv\u0101k, k\u0101 ar\u012b pied\u0101v\u0101ti 5 bezmaksas inform\u0101cijas pane\u013ci.<\/p>\n<p><!--more--><\/p>\n<p><em>Google Analytics<\/em> ir <em>Google<\/em> bezmaksas r\u012bks, kas \u013cauj p\u0101rskat\u012bt lietot\u0101ju datpl\u016bsmu un uzved\u012bbu J\u016bsu m\u0101jaslap\u0101. \u0160\u012bs sist\u0113mas iez\u012bm\u0113m ir elast\u012bba un pied\u0101v\u0101to datu da\u017e\u0101d\u012bba. Viens no m\u0113r\u0137iem ir pal\u012bdz\u0113t Jums pie\u0146emt l\u0113mumus, kas ir balst\u012bti uz kvalitat\u012bvu inform\u0101ciju un lab\u0101kajiem pielietojumiem. Tom\u0113r bie\u017ei vien nav nepiecie\u0161ams iedzi\u013cin\u0101ties vis\u0101s deta\u013c\u0101s, un ir daudz izdev\u012bg\u0101k savietot svar\u012bg\u0101kos datus, tos saturo\u0161us inform\u0101cijas pane\u013cus vienuviet, \u013caujot \u0101tr\u0101k p\u0101rskat\u012bt <a href=\"\/?p=5509\">galvenos KPI<\/a>, kas atspogu\u013co uz\u0146\u0113muma darb\u012bbu. Lai to izdar\u012btu, ir <em>Google Analytics<\/em> inform\u0101cijas pane\u013ci, kas \u013cauj piek\u013c\u016bt tie\u0161i svar\u012bg\u0101kajiem r\u0101d\u012bt\u0101jiem.<\/p>\n<p>Izmantojot <em>Google Analytics<\/em>, J\u016bs varat piek\u013c\u016bt pla\u0161am spektram kop\u012bgu resursu, tostarp t\u016bksto\u0161iem piel\u0101gotu inform\u0101cijas pane\u013cu. Katrs no tiem r\u0101da da\u013cu datu un dara to specifisk\u0101 veid\u0101. \u0160aj\u0101 rakst\u0101 ir ieteikti 5 pieredz\u0113ju\u0161u lietot\u0101ju izveidoti varianti, ko variet izm\u0113\u0123in\u0101t un izmantot.<\/p>\n<p>Lai aktiviz\u0113tu J\u016bsu <em>Google Analytics<\/em> inform\u0101cijas pane\u013cus, Jums ir j\u0101dodas uz p\u0101rskata ekr\u0101na kreiso pusi un j\u0101noklik\u0161\u0137ina uz &#8220;pane\u013ci\u201d <em>(dashboards)<\/em>. T\u0101l\u0101k &#8211; izveidot jaunu inform\u0101cijas paneli. Tiks par\u0101d\u012bts logs ar iesp\u0113ju izv\u0113l\u0113ties starp baltu kanvu vai s\u0101kuma inform\u0101cijas paneli. Ta\u010du, l\u016bkojoties uzman\u012bgi, ir atrodama ar\u012b iesp\u0113ja &#8220;import\u0113t no galerijas&#8221;. Noklik\u0161\u0137iniet uz t\u0101, un tiks par\u0101d\u012bti <em>Analytics<\/em> risin\u0101jumu galerija, ko ir rad\u012bju\u0161i citi lietot\u0101ji. \u0160\u012b raksta m\u0113r\u0137is ir iepaz\u012bt vair\u0101k da\u017e\u0101dos pane\u013cus un sniegt padomus, lai J\u016bs var\u0113tu izv\u0113l\u0113ties sav\u0101m interes\u0113m atbilsto\u0161\u0101ko.<\/p>\n<p>\u0100tri p\u0101rskrienot, J\u016bs redz\u0113siet da\u017eas filtr\u0113\u0161anas opcijas kreisaj\u0101 josl\u0101. J\u016bs varat filtr\u0113t p\u0113c klasifik\u0101cijas vai kategorij\u0101m. Daudzi no inform\u0101cijas pane\u013ciem ir pa\u0161as <em>Google<\/em> komandas izveidoti. Savuk\u0101rt citus ir veidoju\u0161i vado\u0161ie tirgot\u0101ji vai <em>Google<\/em> darbinieki, kuri inform\u0101cijas pane\u013cus ir parakst\u012bju\u0161i ar savu v\u0101rdu. \u0160ie ir da\u017ei no v\u0113rt\u012bg\u0101kajiem inform\u0101cijas pane\u013ciem:<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"1-jauno-google-analytics-lietotaju-iesaceja-pakete\"><strong>1. Jauno Google Analytics lietot\u0101ju ies\u0101c\u0113ja pakete<\/strong><\/h3>\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.viewId%3DbENJATfQRzGVtZkEWSqd6A\/\" rel=\"nofollow\">Piek\u013c\u016bt Jauno Google Analytics lietot\u0101ju ies\u0101c\u0113ja paketei.<\/a><\/p>\n<p>K\u0101 pirmais variants tiek ieteikta \u0161\u012b pamata pakete jauniem lietot\u0101jiem, ko rad\u012bjus\u012b <em>Google Analytics<\/em> komanda. Import\u0113jot \u0161o paneli, J\u016bs atrad\u012bsiet veselu logr\u012bku komplektu, kas att\u0113lo galvenos darb\u012bbas r\u0101d\u012bt\u0101jus, datpl\u016bsmas segmentus un, vienk\u0101r\u0161i run\u0101jot, iesp\u0113ju redz\u0113t svar\u012bg\u0101ko inform\u0101ciju \u012bsum\u0101. T\u0101 ir inform\u0101cija par atk\u0101rtotu datpl\u016bsmu; r\u0101d\u012bt\u0101ji, kas ir saist\u012bti ar lapu mobilo p\u0101rl\u016bko\u0161anu un dati, kas pal\u012bdz\u0113s Jums izdar\u012bt secin\u0101jumus, balstoties uz tie\u0161saistes biznesa (J\u016bsu t\u012bmek\u013ca vietnes darb\u012bbu), ja Jums nav padzi\u013cin\u0101tas web anal\u012btikas pieredzes.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"2-occam-razor-viss-viena\"><strong>2. <em>Occam Razor<\/em> Viss vien\u0101<\/strong><\/h3>\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.viewId%3DVMoVbW3LQbyo87ymcFDxCQ\/\" rel=\"nofollow\">Piek\u013c\u016bt <em>Occam Razor Viss vien\u0101<\/em><\/a>.<\/p>\n<p>\u0160is ir viens no popul\u0101r\u0101kajiem pane\u013ciem, kas ir atrodams vis\u0101 <em>Google Analytics<\/em> inform\u0101cijas pane\u013cu pied\u0101v\u0101jum\u0101. To 2013. gad\u0101 izveidoja Avina\u0161 Kau\u0161iks (<em>Avinash Kaushik<\/em>) &#8211; viens no ietekm\u012bg\u0101kajiem tie\u0161saistes m\u0101rketinga speci\u0101listiem, kura veikumu atzina <em>Google,<\/em> izplatot rad\u012bto instrumentu publiski. Panel\u012b ir redzami r\u0101d\u012bt\u0101ji, kas ir vair\u0101k pilnveidoti k\u0101 noklus\u0113jum\u0101, ta\u010du neap\u0161aub\u0101mi var lab\u0101k pal\u012bdz\u0113t saprast J\u016bsu biznesa veiktsp\u0113ju. Tas ietver \u013coti da\u017e\u0101das datpl\u016bsmas segmentus, personaliz\u0113tus izvietojumus un, k\u0101 atz\u012bst pats autors, \u013coti svar\u012bgus inform\u0101cijas pane\u013cus, lai izprastu jebkuru darb\u012bbu, kas notiek J\u016bsu tie\u0161saistes veikal\u0101.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"3-blast-analytics-and-marketing-pamata-e-komercijas-informacijas-paneli\"><strong>3. <em>Blast Analytics and Marketing<\/em> Pamata e-komercijas inform\u0101cijas pane\u013ci<\/strong><\/h3>\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.viewId%3DfJa880IAQseTLF0SddcsmQ\/\" rel=\"nofollow\">Piek\u013c\u016bt <em>Blast Analytics and Marketing <\/em>Pamata e-komercijas inform\u0101cijas pane\u013ciem<\/a>.<\/p>\n<p>\u0160is ir lielisks inform\u0101cijas pane\u013cu izvietojums, ja v\u0113laties \u0101tri p\u0101rraudz\u012bt un kontrol\u0113t J\u016bsu e-komerciju un ietvertos produktus. \u0160is panelis sast\u0101v no vair\u0101kiem logr\u012bkiem, piem\u0113ram, par\u0101dot lietot\u0101ju apmekl\u0113jumu, ie\u0146\u0113mumus no katra produkta un avota. Turkl\u0101t tas iek\u013cauj datus, kas ir saist\u012bti ar labumu neso\u0161as iesaistes (<em>conversions<\/em>) likmi, vid\u0113jo v\u0113rt\u012bbu par lapas k\u0101rt\u012bbu, apmekl\u0113jumu sniegtajiem ien\u0101kumiem, k\u0101 ar\u012b ietverkolonu, kas uzskaita piepras\u012bt\u0101kos produktus.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"4-cemal-buyukgokcesu-datplusmas-pieauguma-informacijas-paneli\"><strong>4. <em>Cemal Buyukgokcesu<\/em> Datpl\u016bsmas pieauguma inform\u0101cijas pane\u013ci<\/strong><\/h3>\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.viewId%3D9pw2EKPSRBqpVQ2iMcoB1g\/\">Piek\u013c\u016bt <em>Cemal Buyukgokcesu<\/em> Datpl\u016bsmas pieauguma inform\u0101cijas pane\u013ciem<\/a>.<\/p>\n<p>\u0160ie ir lieliski inform\u0101cijas pane\u013ci, lai apkopotu visu datpl\u016bsmas inform\u0101ciju par J\u016bsu tie\u0161saistes veikalu. \u0160is panelis \u013cauj analiz\u0113t datpl\u016bsmas pieaugumu un t\u0101 avotu. Da\u017ei no iek\u013cautajiem logr\u012bkiem analiz\u0113 J\u016bsu apmekl\u0113t\u0101jus, pamatojoties uz datpl\u016bsmas avotiem, \u0123eogr\u0101fisko lok\u0101ciju un da\u017e\u0101do mobilo ier\u012b\u010du izmantojumu. Visbeidzot, tiek sniegta inform\u0101cija par dom\u0113niem un soci\u0101lajiem t\u012bkliem, kas nodro\u0161ina visliel\u0101ko datpl\u016bsmu.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"5-paul-fervoy-merku-un-kanalu-informacijas-paneli\"><strong>5. <em>Paul Fervoy<\/em> M\u0113r\u0137u un kan\u0101lu inform\u0101cijas pane\u013ci<\/strong><\/h3>\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.type%3D%26_.start%3D0%26_.term%3Dchannels%26_.viewId%3DfpoMkPJmQPSb5OnJTjfwJw\/\" rel=\"nofollow\">Piek\u013c\u016bt <em>Paul Fervoy<\/em> M\u0113r\u0137u un kan\u0101lu inform\u0101cijas pane\u013ciem<\/a>.<\/p>\n<p>\u0160is panelis \u013caus p\u0101rraudz\u012bt da\u017e\u0101dos J\u016bsu tie\u0161saistes veikala ieguves kan\u0101lus. Tas izskat\u0101s k\u0101 laikjosla. T\u0101d\u0113j\u0101di J\u016bs varat sal\u012bdzin\u0101t veiktsp\u0113ju starp izv\u0113l\u0113to laikposmu un iepriek\u0161\u0113jiem periodiem. Tiek ietverta ar\u012b inform\u0101cija par vecumu, atra\u0161an\u0101s vietu un citiem noz\u012bm\u012bgiem lielumiem, sniedzot izpratni par to, k\u0101 lietot\u0101ji mijiedarbojas ar t\u012bmek\u013ca vietni.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0160eit apkopotie da\u017e\u0101die <em>Google Analytics<\/em> inform\u0101cijas pane\u013ci var pal\u012bdz\u0113t palielin\u0101t veiktsp\u0113ju J\u016bsu tie\u0161saistes veikalam. Ir svar\u012bgi atcer\u0113ties, ka sak\u0101rtota un viegli pieejama inform\u0101cija noz\u012bm\u0113 b\u016btiski ietaup\u012bt laiku un paaugstin\u0101t kvalit\u0101ti, kas ir viennoz\u012bm\u012bgs ilgtermi\u0146a ieguld\u012bjums. M\u0113r\u0137is ir atvieglot piek\u013cuvi datiem, lai pie\u0146emtu p\u0113c iesp\u0113jas lab\u0101kus l\u0113mumus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics inform\u0101cijas pane\u013ci \u013cauj Jums analiz\u0113t svar\u012bg\u0101kos m\u0101jaslapas aspektus viegli un p\u0101rskat\u0101mi. \u0160oreiz tie tiks apl\u016bkoti tuv\u0101k, k\u0101 ar\u012b pied\u0101v\u0101ti 5 bezmaksas inform\u0101cijas pane\u013ci.<\/p>\n","protected":false},"author":2,"featured_media":1661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[505,549],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2017\/01\/paneles-google-analytics-1024x512.jpg","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts\/5581"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/comments?post=5581"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts\/5581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/media\/1661"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/media?parent=5581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/categories?post=5581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/tags?post=5581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}