{"id":7404,"date":"2017-06-16T10:56:53","date_gmt":"2017-06-16T10:56:53","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/?p=7404\/"},"modified":"2017-08-02T12:12:54","modified_gmt":"2017-08-02T12:12:54","slug":"e-komercijas-seo-saturs","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/lv\/e-komercijas-seo-saturs\/","title":{"rendered":"E-komercijas SEO saturs"},"content":{"rendered":"

Ja v\u0113laties, lai J\u016bsu m\u0101jaslapa vai interneta veikals nok\u013c\u016btu liel\u0101ko mekl\u0113t\u0101jprogrammu aug\u0161gal\u0101, viens no svar\u012bg\u0101kajiem faktoriem ir J\u016bsu satura optimiz\u0101cija<\/em>. Google<\/em> un p\u0101r\u0113jo mekl\u0113t\u0101jprogrammu algoritmi k\u013c\u016bst daudz inteli\u0123ent\u0101ki un sare\u017e\u0123\u012bt\u0101ki. Pa\u0161reiz ir iesp\u0113jams ievad\u012bt un las\u012bt visu J\u016bsu m\u0101jaslapas saturu vien da\u017eu milisekun\u017eu laik\u0101, t\u0101d\u0113j\u0101di uzzinot k\u0101 un par ko tiek run\u0101ts J\u016bsu tie\u0161saistes veikal\u0101. \u0160aj\u0101 rakst\u0101 tiks apskat\u012bti faktori, kas j\u0101\u0146em v\u0113r\u0101, veidojot SEO saturu. T\u0101d\u0113j\u0101di J\u016bs varat pan\u0101kt, ka konkr\u0113tais saturs ir viens no pirmajiem, kas tiek par\u0101d\u012bts mekl\u0113t\u0101jprogrammu rezult\u0101tos.<\/p>\n

<\/p>\n

 <\/p>\n

SEO satura veido\u0161ana un v\u0113r\u0101 \u0146emama inform\u0101cija<\/strong><\/h3>\n

Tie\u0161saistes tirdzniec\u012bbas pasaules pa\u0161reiz\u0113j\u0101 tendence skaidro, ka vislab\u0101kais, ko dar\u012bt, lai optimiz\u0113tu SEO saturu mekl\u0113t\u0101jprogramm\u0101m, ir, paradoks\u0101li, nedar\u012bt neko. Turkl\u0101t, tehnolo\u0123ij\u0101m att\u012bstoties, t\u0101s ir sp\u0113j\u012bgas noteikt faktorus un inform\u0101ciju, kas iepriek\u0161 nebija iesp\u0113jams. Uzskat\u0101ms piem\u0113rs ir lietot\u0101ja pieredze.<\/p>\n

Lietot\u0101jam, tam sniegtajai pieredzei ir j\u0101b\u016bt J\u016bsu veidot\u0101s strat\u0113\u0123ijas pamat\u0101. Tikl\u012bdz k\u0101 lietot\u0101js J\u016bsu t\u012bmek\u013ca vietn\u0113 uztur\u0113sies ilglaic\u012bgi, Google <\/em>notvers \u0161o sign\u0101lu un J\u016bsu m\u0101jaslapu r\u0101d\u012bs mekl\u0113t\u0101jprogrammas aug\u0161gal\u0101. Savuk\u0101rt gad\u012bjum\u0101, ja J\u016bsu vietne ir r\u016bp\u012bgi SEO optimiz\u0113ta, ta\u010du lietot\u0101js J\u016bsu m\u0101jaslapu caurskata vien \u013coti \u012bsu laika periodu, var tikt piem\u0113roti soda m\u0113ri. \u0145emot v\u0113r\u0101 min\u0113tos punktus, \u0161aj\u0101 rakst\u0101 tiks apskat\u012bti vair\u0101ki faktori, kas Jums var pal\u012bdz\u0113t sasniegt augst\u0101k\u0101s mekl\u0113t\u0101jprogrammu poz\u012bcijas.<\/p>\n

 <\/p>\n

SEO satura optimiz\u0101cija – v\u0113r\u0101 \u0146emamie fakti<\/strong><\/h3>\n
    \n
  • Teksta garums<\/strong><\/li>\n<\/ul>\n

    Viens no nerakst\u012btajiem nozares likumiem nosaka, ka J\u016bsu lapai vajadz\u0113tu satur\u0113t minimums 300 v\u0101rdus. P\u0113c\u0101k – jo \u200b\u200bvair\u0101k, jo lab\u0101k. Ta\u010du vienm\u0113r atceroties lietot\u0101ja pieredzi un tam sniegto \u0113rt\u012bbu. Tuk\u0161u tekstu un t\u016bksto\u0161iem v\u0101rdu garu aprakstu sacer\u0113\u0161ana ir laika iz\u0161\u0137ie\u0161ana, jo lietot\u0101js ar tiem neiepaz\u012bsies un lapu pamet\u012bs. Ta\u010du nav ar\u012b izdev\u012bgi veidot 100 v\u0101rdu \u012bsas lappuses, jo lietot\u0101jam netiks sniegts pietiekami daudz materi\u0101la, lai pied\u0101v\u0101jum\u0101 iedzi\u013cin\u0101tos. Laba prakse ir apvienot da\u017e\u0101dus form\u0101tus, ietvert cit\u0101tus, iez\u012bm\u0113t\/izcelt da\u017e\u0101dus objektus, video ievieto\u0161ana un interesanti att\u0113lu izk\u0101rtojumi.<\/p>\n

      \n
    • Teksta atbilst\u012bba<\/strong><\/li>\n<\/ul>\n

      Vai teksts tie\u0161\u0101m attiecas un ir saist\u012bts ar J\u016bsu p\u0101rst\u0101v\u0113to uz\u0146\u0113mumu, un vai \u0161\u012b inform\u0101cija ir lietot\u0101jam uztverama? Jums nekad neb\u016bs iesp\u0113jams pozicion\u0113t, izcelt sevi, lietojot v\u0101rdus, kuriem nav nek\u0101da sakara ar J\u016bsu uz\u0146\u0113mumu. Piekr\u012btot atzi\u0146ai “sekot lietot\u0101jam\u201d, koncentr\u0113jieties un izkl\u0101stiet svar\u012bg\u0101k\u0101s t\u0113m\u0101s – lieciet noprast, ka esat savas nozares l\u012bderis.<\/p>\n

        \n
      • Pirm\u0101s rindkopas<\/strong><\/li>\n<\/ul>\n

        Piev\u0113rsiet \u012bpa\u0161u uzman\u012bbu pirmo rindu saturam. K\u0101 \u017eurn\u0101listikas tekstos pie\u0146emts, strukt\u016brai un saturam ir j\u0101b\u016bt piram\u012bdveida, pie\u0161\u0137irot liel\u0101ku noz\u012bmi punktiem, kas tekst\u0101 atrodas augst\u0101k, un t\u0101l\u0101k rakst\u012bto uzskat\u012bt par galven\u0101s zi\u0146as “papildin\u0101jumiem”. Novietot atsl\u0113gv\u0101rdu (-us) (struktur\u0101li atbilsto\u0161\u0101 veid\u0101) pirmaj\u0101s teksta rindkop\u0101s ir ieteicama prakse.<\/p>\n

          \n
        • Atsl\u0113gv\u0101rdu atk\u0101rto\u0161ana un bl\u012bvums<\/strong><\/li>\n<\/ul>\n

          Atsl\u0113gv\u0101rdu atk\u0101rto\u0161ana (Keyword stuffing)<\/em> ir paz\u012bstama tehnik\u0101, lai atk\u0101rtoti optimiz\u0113tu un piespiedu k\u0101rt\u0101 r\u0101d\u012btu atsl\u0113gv\u0101rdu, kur\u0161 cit\u0101di konkr\u0113taj\u0101 teksta viet\u0101 neder\u0113tos. K\u0101 jau iepriek\u0161 rakst\u012bts, algoritmi ir att\u012bst\u012bju\u0161ies un sp\u0113j atkl\u0101t \u0161\u0101du pieeju. Turkl\u0101t, atk\u0101rtoti un uzb\u0101z\u012bgi izmantojot to pa\u0161u terminu, lietot\u0101js sa\u0146em negat\u012bvu pieredzi. Savuk\u0101rt attiec\u012bb\u0101 uz atsl\u0113gv\u0101rdu bl\u012bvumu – nav izveidots ide\u0101ls vidusce\u013c\u0161. Ja runa ir par satura piem\u0113ro\u0161anu Google, <\/em>tad der vienk\u0101r\u0161i un dabiski rakst\u012bts teksts. Tas ir v\u0113l viens iemesls, k\u0101d\u0113\u013c koncentr\u0101cijai vajadz\u0113tu b\u016bt uz las\u012bt\u0101ju, nevis ma\u0161\u012bnu.<\/p>\n

            \n
          • Zi\u0146as un koplieto\u0161anas vienk\u0101r\u0161\u012bba<\/strong><\/li>\n<\/ul>\n

            Mekl\u0113t\u0101jprogrammas cen\u0161as pied\u0101v\u0101t to lietot\u0101jiem vislab\u0101kos rezult\u0101tus. Viens no faktoriem, kas tiek \u0146emts v\u0113r\u0101, ir tie\u0161i J\u016bsu t\u012bmek\u013ca lap\u0101 iegulto tekstu novit\u0101te, aktualit\u0101te. Jums var b\u016bt patie\u0161\u0101m labi nostr\u0101d\u0101ts, optimiz\u0113ts teksts, bet, ja tas ir 10 gadus vecs, ne Google, <\/em>ne ar\u012b k\u0101da cita mekl\u0113t\u0101jprogramma nepar\u0101d\u012bs to starp mekl\u0113\u0161anas rezult\u0101tiem. Lai no t\u0101 izvair\u012btos, ir ieteicams regul\u0101ri atjaunin\u0101t rakstus un m\u0113\u0123in\u0101t sniegt lietot\u0101jam tik daudz inform\u0101cijas, cik vien iesp\u0113jams. Ta\u010du atcerieties – tam ir j\u0101b\u016bt koncentr\u0113tam un lietot\u0101jiem, kuri v\u0113las dal\u012bties ar J\u016bsu saturu, viegli uztveramam. Lai veicin\u0101tu rakstu populariz\u0113\u0161anu soci\u0101lajos t\u012bklos, tekstam ir ieteicams pievienot soc. t\u012bklu dal\u012b\u0161an\u0101s iesp\u0113ju.<\/p>\n

             <\/p>\n

            Galvenes birkas, Alt un Meta birku lieto\u0161ana<\/strong><\/h3>\n

             <\/p>\n

            Galvenes birkas<\/strong><\/h4>\n

            Galvenes birkas ir apz\u012bm\u0113jumi, kas nor\u0101da hierarhiju nosaukumam, kur\u0161 ir ievietots m\u0101jaslapas satur\u0101. Piem\u0113ram, galvenes h1<\/em> (galvene 1) birka nor\u0101da, ka sekojo\u0161ais teksts ir rakst\u0101 vissvar\u012bg\u0101kais. Zem t\u0101 tiek izveidoti nosaukumi ar h2<\/em> birku, tad h3<\/em> birka un t\u0101 turpinot. Ja pa\u0161reiz\u0113jo rakstu p\u0101rveidotu par piem\u0113ru, rezult\u0101ts b\u016btu \u0161\u0101ds:<\/p>\n

              \n
            • \u00a0\u00a0 K\u0101 h1<\/em> kalpotu “SEO satura optimiz\u0101cija – v\u0113r\u0101 \u0146emamie fakti”, kas ir \u0161\u012b raksta galvenais nosaukums.<\/li>\n<\/ul>\n
                \n
              • \u00a0\u00a0 K\u0101 h2<\/em> kalpotu “SEO satura veido\u0161ana un v\u0113r\u0101 \u0146emama inform\u0101cija” un “Galvenes birkas, Alt un Meta birku lieto\u0161ana\u201d.<\/li>\n<\/ul>\n
                  \n
                • \u00a0\u00a0 K\u0101 h3 <\/em>kalpotu virsraksts “Galvenes birkas” vai kolona, kas atrodas zem \u0161\u012b saraksta.<\/li>\n<\/ul>\n

                  Tas ir viegls un skaidrs veids, k\u0101 aprakst\u012bt saturu un pav\u0113st\u012bt Google<\/em> m\u0101ksl\u012bgajam intelektam, k\u0101 interpret\u0113t J\u016bsu lapu.<\/p>\n

                   <\/p>\n

                  Alt birka<\/strong><\/h4>\n

                  ir izmantota, lai nor\u0101d\u012btu tekstu, kas ir tiek par\u0101d\u012bts konkr\u0113ta att\u0113la viet\u0101, ja tas netiek iel\u0101d\u0113ts. Tas ir svar\u012bgs faktors, jo J\u016bs Google<\/em> varat nor\u0101d\u012bt inform\u0101ciju, saturu, ko att\u0113ls reprezent\u0113. Piem\u0113ram, ja Google<\/em> atpaz\u012bst (caur alt birku), ka att\u0113ls ir lietussargs, tiek saprasts, ka raksts atbilst tematam \u201clietussargs\u201c.<\/p>\n

                   <\/p>\n

                  Meta birka<\/strong>s<\/strong><\/h4>\n

                  (meta virsraksts un meta apraksts) ir J\u016bsu URL maz\u0101ki virsraksti un apraksti. Ar\u012b \u0161\u012b inform\u0101cija tiek par\u0101d\u012bta Google <\/em>mekl\u0113\u0161anas rezult\u0101tos. Jums vajadz\u0113tu piev\u0113rst uzman\u012bbu un m\u0113\u0123in\u0101t da\u017eos v\u0101rdos apkopot to, ko lietot\u0101js atrad\u012bs, apmekl\u0113jot J\u016bsu lapu. \u0160ie parametri ir paz\u012bstami ar\u012b k\u0101 SEO birkas.<\/p>\n

                   <\/p>\n

                  So\u013ci piesardz\u012bbai<\/strong><\/h3>\n

                  Papildus visam iepriek\u0161 min\u0113tajam Jums ir j\u0101p\u0101rliecin\u0101s, ka J\u016bsu saturs ir 100% ori\u0123in\u0101ls. Nav ieteicams pat kop\u0113t un iel\u012bm\u0113t tekstu no cit\u0101m J\u016bsu dom\u0113na lap\u0101m. T\u0101pat Jums vajadz\u0113tu p\u0101rbaud\u012bt J\u016bsu vietnes iel\u0101des \u0101trumu un nodro\u0161in\u0101t, ka saturs tiek par\u0101d\u012bts, cik \u0101tri vien iesp\u0113jams. Vien no ieteicamajiem uzlabojumiem ir att\u0113lu saspie\u0161ana, t\u0101d\u0113j\u0101di iel\u0101d\u0113jot tos p\u0113c iesp\u0113jas \u0101tr\u0101k.<\/p>\n

                  Nobeigum\u0101 ir v\u0113lreiz j\u0101uzsver, ka saturs ir v\u0113rsts uz J\u016bsu tie\u0161saistes veikala lietot\u0101ju vai potenci\u0101lo klientu. Balstoties uz \u0161o principu, piem\u0113rojiet \u0161aj\u0101 rakst\u0101 sniegtos padomus. P\u0101rliecinieties, ka J\u016bsu e-komercijas SEO saturs ir aktu\u0101ls, noder\u012bgs lietot\u0101jam, un, protams, pietiekami ori\u0123in\u0101ls, lai J\u016bs at\u0161\u0137irtu no citiem konkurentiem. Tikai \u0161\u0101d\u0101 veid\u0101 J\u016bs var\u0113siet nok\u013c\u016bt mekl\u0113t\u0101jprogrammu augst\u0101kaj\u0101s poz\u012bcij\u0101s un rezult\u0101tos.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Ja v\u0113laties, lai J\u016bsu m\u0101jaslapa vai interneta veikals nok\u013c\u016btu liel\u0101ko mekl\u0113t\u0101jprogrammu aug\u0161gal\u0101, viens no svar\u012bg\u0101kajiem faktoriem ir J\u016bsu satura optimiz\u0101cija. Google un p\u0101r\u0113jo mekl\u0113t\u0101jprogrammu algoritmi k\u013c\u016bst daudz inteli\u0123ent\u0101ki un sare\u017e\u0123\u012bt\u0101ki. Pa\u0161reiz ir iesp\u0113jams ievad\u012bt un las\u012bt visu J\u016bsu m\u0101jaslapas saturu vien da\u017eu milisekun\u017eu laik\u0101, t\u0101d\u0113j\u0101di uzzinot k\u0101 un par ko tiek run\u0101ts J\u016bsu tie\u0161saistes veikal\u0101.…<\/p>\n","protected":false},"author":7,"featured_media":1998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[505,641],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2017\/01\/contenido-seo-ecommerce.jpg","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts\/7404"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/comments?post=7404"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts\/7404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/media\/1998"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/media?parent=7404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/categories?post=7404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/tags?post=7404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}