{"id":8336,"date":"2017-06-29T15:16:15","date_gmt":"2017-06-29T15:16:15","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/?p=8336\/"},"modified":"2017-08-02T08:43:44","modified_gmt":"2017-08-02T08:43:44","slug":"preces-izvele-optimizacija-jusu-google-shopping-plusma","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/lv\/preces-izvele-optimizacija-jusu-google-shopping-plusma\/","title":{"rendered":"Preces izv\u0113le un optimiz\u0101cija J\u016bsu Google Shopping pl\u016bsm\u0101"},"content":{"rendered":"

Jau iepriek\u0161 apl\u016bkojot, k\u0101 izveidot\u00a0Google Shopping kampa\u0146as<\/a>\u00a0un at\u0161\u0137irties no konkurentiem, var nov\u0113rot, ka p\u0101rdo\u0161anas atsl\u0113ga \u0161aj\u0101 platform\u0101 nav saist\u012bta ar produktu daudzumu, ko p\u0101rdodat, bet ar to, k\u0101das preces J\u016bs nolemjat pievienot savai\u00a0Google Shopping<\/em>\u00a0pl\u016bsmai un, galvenok\u0101rt, k\u0101 J\u016bs t\u0101s public\u0113jat.<\/p>\n

<\/p>\n

Tikl\u012bdz J\u016bs zin\u0101t svar\u012bg\u0101kos punktus veiksm\u012bgai\u00a0Google Shopping<\/em>\u00a0kampa\u0146as uzs\u0101k\u0161anai, ir pien\u0101cis laiks katru no tiem apl\u016bkot s\u012bk\u0101k, izv\u0113loties produktus, kuri tiks novietoti p\u0101rdo\u0161an\u0101. K\u0101di so\u013ci ir j\u0101veic, lai\u00a0Google Shopping<\/em>\u00a0pl\u016bsma ir tikpat pievilc\u012bga k\u0101 l\u012bdz\u012bgos interneta resursos? Iev\u0113rojat sekojo\u0161us se\u0161us punktus.<\/p>\n

 <\/p>\n

R\u016bp\u0113jaties par att\u0113liem un tekstu<\/strong><\/h3>\n

\u0160o punktu nevar atg\u0101din\u0101t par maz. Interneta lietot\u0101ji J\u016bsu produktiem nevar nedz pieskarties, nedz tos fiziski apskat\u012bt. Interneta vid\u0113 starp\u012bbu starp p\u0101rdo\u0161anu un vienk\u0101r\u0161u apmekl\u0113jumu liel\u0101 m\u0113r\u0101 nosaka att\u0113li un produktu apraksto\u0161ie teksti. \u013boti vienk\u0101r\u0161i – pirms J\u016bs aug\u0161upiel\u0101d\u0113jat produkta foto, iedom\u0101jieties sevi klienta viet\u0101 un uzdodiet jaut\u0101jumu: “Vai es \u0161o ieg\u0101d\u0101tos?\u201d<\/p>\n

Telpa, ko\u00a0Google Shopping<\/em>\u00a0pied\u0101v\u0101 att\u0113liem, ir \u013coti noz\u012bm\u012bga, t\u0101d\u0113\u013c izmantojat to labi.<\/p>\n

 <\/p>\n

\"feed-google-shopping-1\"<\/p>\n

 <\/p>\n

V\u0113l viens svar\u012bgs ieteikums: esiet apraksto\u0161i. Rakst\u0101t un public\u0113jat visu inform\u0101ciju, kas J\u016bsu produktu padara iek\u0101rojamu m\u0113r\u0137auditorijas ac\u012bs. Lietot\u0101ji bie\u017ei nepabeidz pirkumu, jo produkta iez\u012bmes ir neskaidras. Pievienojat tehniskos datus, materi\u0101lus, izmantojumu, kr\u0101su, versiju…visu Jums pieejamo papildus inform\u0101ciju, kas var pal\u012bdz\u0113t veicin\u0101t uztic\u012bbu J\u016bsu produktam un veicin\u0101t t\u0101 ieg\u0101di.<\/p>\n

Google Shopping<\/em>\u00a0uzlabojas nep\u0101rtraukti, \u013caujot Jums pievienot da\u017e\u0101dus datus, piem\u0113ram, cenas p\u0113c lieluma k\u0101 sekojo\u0161\u0101 piem\u0113r\u0101. Dar\u0101t to ar\u012b ar saviem produktiem!<\/p>\n

\"feed-google-shopping-2\"<\/p>\n

 <\/p>\n

Izv\u0113laties produktus ar labu pe\u013c\u0146as iesp\u0113ju<\/strong><\/h3>\n

K\u0101 jau ir nov\u0113rots, daudzi\u00a0Google Shopping<\/em>\u00a0konkurenti c\u012bn\u0101s, lai monopoliz\u0113tu tirgu, p\u0101rdodot daudz produktus ar \u013coti \u0161auru pe\u013c\u0146as iesp\u0113ju\u00a0(slim margin)<\/em>. Ir ieteicams nedaudz padom\u0101t, pirms \u0137er\u0161an\u0101s pie lietas. Piem\u0113ram, veikt pret\u0113ju strat\u0113\u0123iju: p\u0101rdot tikai produktus, kas \u013cauj Jums \u201csp\u0113l\u0113ties\u201d ar pe\u013c\u0146as iesp\u0113ju daudz br\u012bv\u0101k.<\/p>\n

M\u0113r\u0137is ir pan\u0101kt apmierino\u0161u cenu strat\u0113\u0123iju, izmantojot pagaidu atlaides un stimulus, piem\u0113ram, bezmaksas pieg\u0101de vai atk\u0101rtota p\u0101rdo\u0161ana\u00a0(cross-selling)<\/em>.<\/p>\n

T\u0101pat der atcer\u0113ties, ka produkta pe\u013c\u0146as iesp\u0113j\u0101 Jums ir j\u0101iek\u013cauj invest\u012bcija\u00a0Google Shopping,<\/em>\u00a0kas Jums b\u016bs j\u0101turpina maks\u0101t, l\u012bdz lietot\u0101js nolems ieg\u0101d\u0101ties J\u016bsu produktu. Ja J\u016bs veiksiet cenas sol\u012b\u0161anu tikai par prec\u0113m ar \u013coti \u0161auru pe\u013c\u0146as iesp\u0113ju, J\u016bs varat zaud\u0113t naudu par katru p\u0101rdo\u0161anu.<\/p>\n

 <\/p>\n

Palieliniet at\u0161\u0137ir\u012bgos elementus<\/strong><\/h3>\n

Cena pat\u0113r\u0113t\u0101jiem nav viss. Protams, tas ir b\u016btisks elements, bet ir ar\u012b citas deta\u013cas, kas veido at\u0161\u0137ir\u012bbu un var b\u016bt noteico\u0161as, lai veiktu p\u0101rdo\u0161anu.<\/p>\n

Pirms ievietojat produktu J\u016bsu\u00a0Google Shopping<\/em>\u00a0pl\u016bsm\u0101, padom\u0101jat, vai J\u016bs varat izcelt un uzlabot elementus, kas produktu at\u0161\u0137ir to no citiem. Pat ja konkurentiem ir produkti ar t\u0101d\u0101m pa\u0161\u0101m \u012bpa\u0161\u012bb\u0101m k\u0101 Jums, nov\u0113rojat vi\u0146u rekl\u0101mas pieeju un izmantojat inform\u0101ciju, aprakstu, ko vi\u0146i nav paudu\u0161i vai piemin\u0113ju\u0161i.<\/p>\n

Kr\u0101sas, izm\u0113ri, jaunas funkcijas, materi\u0101li, aksesu\u0101ri – visas \u0161\u012bs \u012bpa\u0161\u012bbas var pat\u0113r\u0113t\u0101j\u0101 rad\u012bt interesi ieg\u0101d\u0101ties produktu, t\u0101p\u0113c neaizmirstat public\u0113t inform\u0101ciju par produktu, pat gad\u012bjuma, ja Jums \u0161\u0137iet, ka t\u0101 ir neb\u016btiska.<\/p>\n

Analiz\u0113jat n\u0101kamo, ko redzat. Piem\u0113ram, k\u0101p\u0113c ir par\u0101d\u012bts tikai viens nazis, ja tiek p\u0101rdoti divi? Rekl\u0101mdev\u0113js attiec\u012bb\u0101 uz \u0161o produktu nav dar\u012bjis visu iesp\u0113jamo, lai to izceltu.<\/p>\n

 <\/p>\n

\"feed-google-shopping-3\"<\/p>\n

 <\/p>\n

Izv\u0113laties preces ar mazu skatu rekl\u0101mdev\u0113ju<\/strong><\/h3>\n

\u0160is padoms jau ir ticis pied\u0101v\u0101ts rakst\u0101 par at\u0161\u0137ir\u0161anos no konkurentiem J\u016bsu\u00a0Google Shopping<\/em>\u00a0kampa\u0146\u0101s, ta\u010du to ir vajadz\u012bgs atk\u0101rtot. Ja J\u016bs mekl\u0113jat l\u012bdz\u012bgas preces, k\u0101 jau p\u0101rdodat, J\u016bs varat redz\u0113t skaitu un veidu rekl\u0101mdev\u0113jiem, kas jau veic sol\u012b\u0161anu\u00a0(bidding)<\/em>\u00a0par katru no \u0161iem\u00a0Google<\/em>\u00a0sarakstu (Google listings<\/em>) produktiem.<\/p>\n

Veicat p\u0113t\u012bjumu, cik daudz veikalu p\u0101rdod \u0161os produktus. Ja saskaraties ar lielu konkurenci, tad izv\u0113laties produktus ar maz\u0101ku skaitu rekl\u0101mdev\u0113ju. T\u0101d\u0113j\u0101di Jums b\u016bs liel\u0101ka iesp\u0113ja p\u0101rdot savas preces, un J\u016bs pat varat s\u0101kt izmantot \u0161\u012b raksta otro da\u013cu – iesp\u0113ju vari\u0113t pe\u013c\u0146as iesp\u0113ju (profit margin).<\/em><\/p>\n

 <\/p>\n

Koncentr\u0113jaties uz mikro-ni\u0161\u0101m un ori\u0123in\u0101liem produktiem<\/strong><\/h3>\n

V\u0113l viena no pozit\u012bv\u0101m atzi\u0146\u0101m par pan\u0101kumu izredz\u0113m maza vai vid\u0113ja izm\u0113ra e-komercij\u0101m ir koncentr\u0113\u0161an\u0101s uz produktu p\u0101rdo\u0161anu maz\u0101m, specifisk\u0101m ni\u0161\u0101m, nevis centieni k\u013c\u016bt par liel\u0101ko un galveno izplat\u012bt\u0101ju.<\/p>\n

Ja rodas \u0161aubas par to, k\u0101dus produktus p\u0101rdot J\u016bsu\u00a0Google Shopping<\/em>\u00a0pl\u016bsm\u0101, izv\u0113laties tos, kas var apmierin\u0101t \u013coti \u012bpa\u0161u, \u0161auru personu grupu v\u0113lmes, k\u0101 ar\u012b t\u0101dus, kas var piev\u0113rst uzman\u012bbu to praktiskuma d\u0113\u013c, piem\u0113ram,\u00a0ori\u0123in\u0101las d\u0101vanas<\/a>\u00a0no\u00a0BigBuy.<\/em>\u00a0Pat ja tirgus ir maz\u0101ks, Jums ir daudz liel\u0101kas iesp\u0113jas tikt paman\u012btam – k\u0101 rezult\u0101ts ir p\u0101rdo\u0161ana – nek\u0101 koncentr\u0113joties uz to, kas tiek p\u0101rdots ikvienam.<\/p>\n

 <\/p>\n

\"feed-google-shopping-4\"<\/p>\n

 <\/p>\n

 <\/p>\n

Nem\u0113\u0123iniet mesties c\u012b\u0146\u0101 ar mil\u017eiem<\/strong><\/h3>\n

Diem\u017e\u0113l J\u016bs varat ciest zaud\u0113jumus, ja sav\u0101\u00a0Google Shopping\u00a0<\/em>pl\u016bsm\u0101 m\u0113\u0123in\u0101siet p\u0101rdot \u013coti standartiz\u0113tus produktus. Tas kait\u0113s J\u016bsu izredz\u0113m ne tikai jau eso\u0161\u0101 liel\u0101 rekl\u0101mdev\u0113ju daudzuma d\u0113\u013c, bet ar\u012b t\u0101p\u0113c, ka \u0161\u012bs preces, iesp\u0113jams, ir atrodamas gandr\u012bz katr\u0101 lielaj\u0101 veikal\u0101.<\/p>\n

Tie\u0161saistes pat\u0113r\u0113t\u0101js balsta savu produktu izv\u0113li uztic\u012bb\u0101 un, par nelaimi nelieliem tie\u0161saistes biznesiem, labi paz\u012bstamos un presti\u017eos z\u012bmolos, ko lielie veikali teicami nodro\u0161ina. K\u0101 jau tika min\u0113ts iepriek\u0161, nem\u0113\u0123iniet c\u012bn\u012bties ar mil\u017eiem – t\u0101 viet\u0101 izv\u0113laties produktus, kuri tiek reklam\u0113ti un p\u0101rdoti maz\u0101k, jo \u200b\u200b\u012bpa\u0161i starp lielajiem veikaliem.<\/p>\n

 <\/p>\n

K\u0101 J\u016bs redzat, ir daudzas metodes un strat\u0113\u0123ijas, lai veicin\u0101tu p\u0101rdo\u0161anu; Jums vienk\u0101r\u0161i ir c\u012bt\u012bgi j\u0101izv\u0113rt\u0113, k\u0101dus produktus J\u016bs gatavojaties public\u0113t\u00a0Google Shopping\u00a0<\/em>pl\u016bsm\u0101, un svar\u012bg\u0101kais ir izmantot katru to sniegto priek\u0161roc\u012bbu.<\/p>\n

 <\/p>\n

M\u0113s ar prieku atbild\u0113sim uz J\u016bsu koment\u0101riem un jebk\u0101diem jaut\u0101jumi vai sniegtaj\u0101m idej\u0101m!<\/p>\n","protected":false},"excerpt":{"rendered":"

Jau iepriek\u0161 apl\u016bkojot, k\u0101 izveidot\u00a0Google Shopping kampa\u0146as\u00a0un at\u0161\u0137irties no konkurentiem, var nov\u0113rot, ka p\u0101rdo\u0161anas atsl\u0113ga \u0161aj\u0101 platform\u0101 nav saist\u012bta ar produktu daudzumu, ko p\u0101rdodat, bet ar to, k\u0101das preces J\u016bs nolemjat pievienot savai\u00a0Google Shopping\u00a0pl\u016bsmai un, galvenok\u0101rt, k\u0101 J\u016bs t\u0101s public\u0113jat.<\/p>\n","protected":false},"author":7,"featured_media":2033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[576,505],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2017\/01\/feed-google-shopping.jpg","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts\/8336"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/comments?post=8336"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/posts\/8336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/media\/2033"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/media?parent=8336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/categories?post=8336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/lv\/wp-json\/wp\/v2\/tags?post=8336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}