{"id":4687,"date":"2017-05-19T09:48:57","date_gmt":"2017-05-19T09:48:57","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/sluzba-analytics-a-jej-vyuzitie-pre-vas-internetovy-obchod\/"},"modified":"2017-09-25T15:00:08","modified_gmt":"2017-09-25T15:00:08","slug":"sluzba-analytics-a-jej-vyuzitie-pre-vas-internetovy-obchod","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/sk\/sluzba-analytics-a-jej-vyuzitie-pre-vas-internetovy-obchod\/","title":{"rendered":"Slu\u017eba Analytics a jej vyu\u017eitie pre v\u00e1\u0161 internetov\u00fd obchod"},"content":{"rendered":"<p><strong>Z\u00edskajte inform\u00e1cie o slu\u017ebe Analytics a o tom, ako v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 maximalizova\u0165 v\u00fdkon va\u0161ej firmy. \u010c\u00edm viac inform\u00e1ci\u00ed budete ma\u0165 k dispoz\u00edcii, t\u00fdm lep\u0161ie bud\u00fa va\u0161e rozhodnutia.<\/strong><br \/>\n<!--more--><\/p>\n<p>Google Analytics je bezplatn\u00e1 slu\u017eba od spolo\u010dnosti Google, ktor\u00e1 v\u00e1m umo\u017en\u00ed priebe\u017ene sledova\u0165 aktivitu na va\u0161om webe. Analytics pon\u00faka sledovanie a anal\u00fdzu \u00fadajov o n\u00e1v\u0161tevnosti, aby ste \u013eah\u0161ie porozumeli spr\u00e1vaniu u\u017e\u00edvate\u013eov a tomu, ako v\u00e1\u0161 internetov\u00fd obchod pou\u017e\u00edvaj\u00fa. <strong>Ak e\u0161te o Google Analytics<\/strong> ni\u010d neviete, ale chceli by ste tento n\u00e1stroj vysk\u00fa\u0161a\u0165 a vyu\u017ei\u0165 ho vo svoj prospech, pokra\u010dujte v \u010d\u00edtan\u00ed.<\/p>\n<p>Po pre\u010d\u00edtan\u00ed tohto \u010dl\u00e1nku z\u00edskate predstavu o tom, ak\u00fa v\u00fdznamn\u00fa \u00falohu m\u00f4\u017ee hra\u0165 spr\u00e1vne pou\u017e\u00edvanie tohto n\u00e1stroja aj interpret\u00e1cia \u00fadajov, ktor\u00e9 t\u00e1to bezplatn\u00e1 slu\u017eba od spolo\u010dnosti Google pon\u00faka. Uk\u00e1\u017eeme v\u00e1m k\u013e\u00fa\u010dov\u00e9 \u00fadaje, ktor\u00e9 mo\u017eno z preh\u013eadov Google Analytics z\u00edska\u0165, a porad\u00edme, ako ich pou\u017ei\u0165 na optimaliz\u00e1ciu v\u00e1\u0161ho webu.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"udaje-o-publiku\"><strong>\u00dadaje o publiku<\/strong><\/h3>\n<p>V\u010faka Google Analytics m\u00f4\u017eete z\u00edska\u0165 ve\u013ek\u00e9 mno\u017estvo \u00fadajov o va\u0161om publiku. Budete ma\u0165 mo\u017enos\u0165 prezrie\u0165 si demografick\u00e9 \u00fadaje, ako je vek, krajina, mesto alebo dokonca pohlavie u\u017e\u00edvate\u013eov, ktor\u00ed va\u0161e webov\u00e9 str\u00e1nky nav\u0161t\u00edvili. Okrem toho budete ma\u0165 mo\u017enos\u0165 zisti\u0165, ktor\u00e9 prvky pou\u017e\u00edvaj\u00fa k pohybu a ovl\u00e1dan\u00ed v\u00e1\u0161ho internetov\u00e9ho obchodu. Slu\u017eba Analytics vie porovn\u00e1va\u0165 aj r\u00f4zne segmenty u\u017e\u00edvate\u013eov pod\u013ea zariaden\u00ed, ktor\u00e9 k n\u00e1v\u0161teve webu pou\u017eili. Z\u00edskan\u00e9 \u00fadaje v\u00e1m pom\u00f4\u017eu pochopi\u0165 spr\u00e1vanie z\u00e1kazn\u00edkov. Celkov\u00fd pr\u00ednos \u00fadajov z Analytics spo\u010d\u00edva v tom, \u017ee v\u00e1m pom\u00f4\u017eu odhali\u0165 siln\u00e9 str\u00e1nky v\u00e1\u0161ho obchodu aj jeho pr\u00edpadn\u00e9 nedostatky.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"udaje-o-spravani\"><strong>\u00dadaje o spr\u00e1van\u00ed<\/strong><\/h3>\n<p>Analytics v\u00e1m poskytne zrozumite\u013en\u00e9 inform\u00e1cie o spr\u00e1van\u00ed jednotliv\u00fdch u\u017e\u00edvate\u013eov, ktor\u00ed v\u00e1\u0161 obchod nav\u0161t\u00edvia. Prostredn\u00edctvom t\u00fdchto inform\u00e1ci\u00ed m\u00f4\u017eete napr\u00edklad zisti\u0165, ko\u013eko \u010dasu tr\u00e1via na webe, ktor\u00e9 str\u00e1nky najviac nav\u0161tevuj\u00fa, ktor\u00e9 str\u00e1nky sp\u00f4sobia, \u017ee pou\u017e\u00edvate\u013e n\u00e1v\u0161tevu ukon\u010d\u00ed pod. \u00dadaje o spr\u00e1van\u00ed hraj\u00fa v\u00fdznamn\u00fa \u00falohu pri vytv\u00e1ran\u00ed pr\u00edjemn\u00e9ho u\u017e\u00edvate\u013esk\u00e9ho prostredia, preto\u017ee v\u00e1m pom\u00f4\u017eu zisti\u0165, ako pou\u017e\u00edvatelia s webov\u00fdmi str\u00e1nkami pracuj\u00fa a v akej f\u00e1ze doch\u00e1dza k pred\u010dasn\u00e9mu ukon\u010deniu n\u00e1kupu.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"udaje-o-kanaloch-akvizicii\"><strong>\u00dadaje o kan\u00e1loch akviz\u00edci\u00ed<\/strong><\/h3>\n<p>Pri spr\u00e1vnom nastaven\u00ed v\u00e1m slu\u017eba Google Analytics zobraz\u00ed v\u00fdkonnos\u0165 a osobitosti ka\u017ed\u00e9ho z kan\u00e1lov akviz\u00edci\u00ed. Prostredn\u00edctvom tohto preh\u013eadu sa dozviete, ktor\u00e9 kan\u00e1ly generuj\u00fa najv\u00e4\u010d\u0161iu n\u00e1v\u0161tevnos\u0165 webu a ako s\u00fa jednotliv\u00e9 kan\u00e1ly kvalitn\u00e9. Okrem toho si m\u00f4\u017eete ak\u00fako\u013evek z pon\u00fakan\u00fdch metr\u00edk zobrazi\u0165 pod\u013ea publika \u010di jeho spr\u00e1vania alebo pod\u013ea kan\u00e1la akviz\u00edci\u00ed. Zber t\u00fdchto \u00fadajov v\u00e1m pom\u00f4\u017ee optim\u00e1lne rozde\u013eova\u0165 rozpo\u010det na marketing a zisti\u0165, do akej miery t\u00e1to forma propag\u00e1cie funguje alebo nie.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"udaje-o-cieloch-a-konverziach\"><strong>\u00dadaje o cie\u013eoch a konverzi\u00e1ch<\/strong><\/h3>\n<p>V Analytics m\u00e1te tie\u017e mo\u017enos\u0165 konfigurova\u0165 a nastavi\u0165 ciele konverzi\u00ed. Konverzia sa zapo\u010d\u00edtava, ke\u010f niektor\u00fd pou\u017e\u00edvate\u013e vykon\u00e1 akciu, ktor\u00fa sme nastavili. Naj\u010dastej\u0161\u00edmi typmi konverzi\u00ed s\u00fa dokon\u010denie n\u00e1kupu, registr\u00e1cia k odberu noviniek alebo zaslanie kontaktn\u00e9ho formul\u00e1ra. Na z\u00e1klade t\u00fdchto \u00fadajov potom Analytics m\u00f4\u017ee nastavi\u0165 cenu za jednu konverziu, rozdeli\u0165 konverzie pod\u013ea jednotliv\u00fdch segmentov alebo sledova\u0165, ako pou\u017e\u00edvatelia pri n\u00e1kupe postupovali. K dispoz\u00edcii budete ma\u0165 ve\u013ea \u010fal\u0161\u00edch \u0161tatistick\u00fdch \u00fadajov o va\u0161ej firme, a teda aj dostatok inform\u00e1ci\u00ed k \u00faspe\u0161n\u00e9mu rozhodovaniu.<\/p>\n<p>Vysvetlili sme si, \u010do Analytics m\u00f4\u017ee va\u0161ej firme prinies\u0165. V \u010fal\u0161om pr\u00edspevku sa zameriame na podrobnosti a povieme si o tomto bezplatnom n\u00e1stroji od Googlu viac. Nezabudneme sa zmieni\u0165 ani o osved\u010den\u00fdch postupoch na prisp\u00f4sobenie panelov va\u0161im potreb\u00e1m. V neposlednom rade sa zmienime aj o tom, ako na v\u00e1\u0161 web nain\u0161talova\u0165 k\u00f3d, bez ktor\u00e9ho Analytics nem\u00f4\u017ee inform\u00e1cie zhroma\u017e\u010fova\u0165.<\/p>\n<p>Na z\u00e1ver treba len poznamena\u0165, \u017ee Google Analytics takisto vie mera\u0165 a zhroma\u017e\u010fova\u0165 d\u00e1ta z mobiln\u00fdch aplik\u00e1ci\u00ed a ak\u00e9hoko\u013evek in\u00e9ho virtu\u00e1lneho zariadenia, ktor\u00e9 je spojen\u00e9 s va\u0161\u00edm obchodom (st\u00e1nky, hern\u00e9 konzoly a pod.), Tak\u017ee m\u00f4\u017eete ma\u0165 k dispoz\u00edcii nielen inform\u00e1cie o va\u0161ich webov\u00fdch str\u00e1nkach, ale aj o v\u0161etk\u00fdch \u010fal\u0161\u00edch zlo\u017ek\u00e1ch v\u00e1\u0161ho obchodn\u00e9ho modelu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00edskajte inform\u00e1cie o slu\u017ebe Analytics a o tom, ako v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 maximalizova\u0165 v\u00fdkon va\u0161ej firmy. \u010c\u00edm viac inform\u00e1ci\u00ed budete ma\u0165 k dispoz\u00edcii, t\u00fdm lep\u0161ie bud\u00fa va\u0161e rozhodnutia.<\/p>\n","protected":false},"author":2,"featured_media":1122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[471,853],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/11\/que-es-analytics.png","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/posts\/4687"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/comments?post=4687"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/posts\/4687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/media\/1122"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/media?parent=4687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/categories?post=4687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/tags?post=4687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}