{"id":5129,"date":"2017-05-25T07:45:24","date_gmt":"2017-05-25T07:45:24","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/konfiguracia-sluzby-google-analytics-v-6-krokoch\/"},"modified":"2017-09-25T13:35:48","modified_gmt":"2017-09-25T13:35:48","slug":"konfiguracia-sluzby-google-analytics-v-6-krokoch","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/sk\/konfiguracia-sluzby-google-analytics-v-6-krokoch\/","title":{"rendered":"Konfigur\u00e1cia slu\u017eby Google Analytics v 6 krokoch"},"content":{"rendered":"<p><strong>Nastavenie slu\u017eby Google Analytics pre va\u0161e webov\u00e9 str\u00e1nky alebo e-shop je jednoduch\u00e9. Bude v\u00e1m na to sta\u010di\u0165 len t\u00fdchto \u0161es\u0165 krokov, ktor\u00e9 si teraz spolo\u010dne prejdeme.<\/strong><br \/>\n<!--more--><\/p>\n<p>Google Analytics je n\u00e1stroj pre anal\u00fdzu webu od americk\u00e9ho technologick\u00e9ho giganta, s ktor\u00e9ho pomocou m\u00f4\u017eete mera\u0165, sledova\u0165 a analyzova\u0165 spr\u00e1vanie pou\u017e\u00edvate\u013eov na va\u0161ich webov\u00fdch str\u00e1nkach. Aj ke\u010f je \u00faplne zadarmo, jedn\u00e1 sa o najvyspelej\u0161\u00ed n\u00e1stroj na trhu, ktor\u00fd pou\u017e\u00edva v\u00e4\u010d\u0161ina firiem. Zo z\u00edskan\u00fdch \u00fadajov m\u00f4\u017eete okrem in\u00e9ho vy\u010d\u00edta\u0165, ak\u00e9 akcie pou\u017e\u00edvatelia na webe alebo v dropshippingovom e-shope vykon\u00e1vaj\u00fa.<\/p>\n<p>O slu\u017ebe Google Analytics sme sa na tomto blogu u\u017e zmienili. Ne\u017e s jej nastavovan\u00edm za\u010dnete, rozhodne nebude od veci, ke\u010f si pre\u010d\u00edtate \u010dl\u00e1nok, ktor\u00fd sa\u00a0<a href=\"\/?p=4687\">Google Analytics<\/a> venuje do h\u013abky.<\/p>\n<p>Konfigur\u00e1cia tohto n\u00e1stroja pre va\u0161e \u00fa\u010dely je jednoduch\u00e1. V tomto \u010dl\u00e1nku si spolo\u010dne prejdeme 6 f\u00e1z, ktor\u00fdmi pri nastavovan\u00ed Google Analytics budete musie\u0165 prejs\u0165.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"krok-1-vytvorenie-uctu-google-analytics\"><strong>Krok 1: Vytvorenie \u00fa\u010dtu Google Analytics<\/strong><\/h3>\n<p>\u00da\u010det Google Analytics si m\u00f4\u017eete vytvori\u0165 bezplatne. Potrebujete k tomu len e-mailov\u00fa adresu, ktor\u00fa s vytvoren\u00fdm \u00fa\u010dtom prepoj\u00edte.<\/p>\n<p>Existuj\u00fa dva typy e-mailov\u00fdch \u00fa\u010dtov, ktor\u00e9 m\u00f4\u017eete pou\u017ei\u0165:<\/p>\n<ul>\n<li><strong>\u00da\u010det na Gmailu:<\/strong> jedn\u00e1 sa o najjednoduch\u0161\u00ed sp\u00f4sob, ako \u00fa\u010det Analytics vytvori\u0165. Ak u\u017e \u00fa\u010det na Gmailu m\u00e1te, sta\u010d\u00ed prejs\u0165 na webov\u00e9 str\u00e1nky\u00a0<a href=\"https:\/\/www.google.com\/intl\/sk\/analytics\/\">Google Analytics<\/a> a zaregistrova\u0165 sa pomocou e-mailovej adresy a hesla.<\/li>\n<li><strong>\u00da\u010det v inej dom\u00e9ne:<\/strong> ak chcete prepoji\u0165 \u00fa\u010det Google Analytics s e-mailovou adresou s dom\u00e9nou v\u00e1\u0161ho internetov\u00e9ho obchodu (priklad@domena.sk), budete v\u00e1\u0161 e-mailov\u00fd \u00fa\u010det musie\u0165 prepoji\u0165 s Gmailom. Ak va\u0161a e-mailov\u00e1 adresa nebola vytvoren\u00e1 v r\u00e1mci <a href=\"https:\/\/gsuite.google.es\/intl\/en\/\">G Suite<\/a>, syst\u00e9m v\u00e1m pr\u00edstup k slu\u017ebe Analytics neumo\u017en\u00ed.<\/li>\n<\/ul>\n<p>Akon\u00e1hle budete ma\u0165 e-mailov\u00fd \u00fa\u010det nastaven\u00fd, m\u00f4\u017eete sa k Analytics prihl\u00e1si\u0165 kliknut\u00edm na tla\u010didlo Prihl\u00e1ste sa.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"krok-2-vychodzie-nastavenie-google-analytics\"><strong>Krok 2: V\u00fdchodzie nastavenie Google Analytics<\/strong><\/h3>\n<p>V tejto f\u00e1ze si budete musie\u0165 odpoveda\u0165 na tieto ot\u00e1zky:<\/p>\n<ul>\n<li><strong>\u010co chcete na internete sledova\u0165:<\/strong> chcete sledova\u0165 webov\u00e9 str\u00e1nky alebo mobiln\u00e9 aplik\u00e1cie? Konfigur\u00e1cia sa toti\u017e bude l\u00ed\u0161i\u0165 pr\u00edpad od pr\u00edpadu. Ak chcete slu\u017ebu Google Analytics nastavi\u0165 pre webov\u00e9 str\u00e1nky alebo e-shop, bude treba vyplni\u0165 tieto inform\u00e1cie.<\/li>\n<\/ul>\n<ul>\n<li><strong>N\u00e1zov \u00fa\u010dtu:<\/strong> jedn\u00e1 sa o najvy\u0161\u0161iu \u00farove\u0148 v hierarchii va\u0161ich \u00fa\u010dtov v slu\u017ebe Analytics. Ak budete potrebova\u0165 len jeden \u00fa\u010det Google Analytics, preto\u017ee m\u00e1te len jeden web, m\u00f4\u017eete pou\u017ei\u0165 jeho n\u00e1zov a m\u00e1te hotovo. Pokia\u013e ale spravujete nieko\u013eko \u00fa\u010dtov s\u00fa\u010dasne, potom by n\u00e1zov mal by\u0165 v\u0161eobecnej\u0161\u00ed a vystihova\u0165 v\u0161etky dohromady.<\/li>\n<\/ul>\n<ul>\n<li><strong>N\u00e1zov webovej str\u00e1nky:<\/strong> toto je druh\u00e1 \u00farove\u0148 v hierarchii \u00fa\u010dtov Google Analytics. M\u00f4\u017eete zada\u0165 n\u00e1zov v\u00e1\u0161ho webu. Pom\u00f4\u017ee v\u00e1m to v orient\u00e1cii.<\/li>\n<\/ul>\n<ul>\n<li><strong>Adresa URL webu:<\/strong> najsk\u00f4r skontrolujte, \u010di v\u00e1\u0161 web za\u010d\u00edna na http:\/\/ alebo https:\/\/ a potom z prvej rozba\u013eovacej ponuky vyberte jednu z mo\u017enost\u00ed. Potom u\u017e sta\u010d\u00ed len zada\u0165 zvy\u0161ok adresy.<\/li>\n<\/ul>\n<ul>\n<li><strong>Kateg\u00f3ria<\/strong>: v rozba\u013eovacej ponuke mus\u00edte zvoli\u0165 odvetvie alebo sektor, do ktor\u00e9ho v\u00e1\u0161 web spad\u00e1.<\/li>\n<\/ul>\n<ul>\n<li><strong>\u010casov\u00e9 p\u00e1smo:<\/strong> vyberte najvhodnej\u0161\u00ed variant pre zber \u00fadajov od spolo\u010dnosti Google v re\u00e1lnom \u010dase. Mali by ste vybra\u0165 rovnak\u00e9 \u010dasov\u00e9 p\u00e1smo ako pre spr\u00e1vu webu.<\/li>\n<\/ul>\n<p>A\u017e tieto polia vypln\u00edte, kliknut\u00edm vytvor\u00edte ID meran\u00ed Google Analytics.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"krok-3-ziskanie-kodu-sledovania\"><strong>Krok 3: Z\u00edskanie k\u00f3du sledovania<\/strong><\/h3>\n<p>Po kliknut\u00ed na tla\u010didlo prijmite zmluvn\u00e9 podmienky spolo\u010dnosti Google. Budete presmerovan\u00ed na str\u00e1nku, ktor\u00e1 vyzer\u00e1 takto:<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1386\" src=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/configurar-google-analytics-3.jpg\" alt=\"configurar-google-analytics-3\" width=\"1087\" height=\"389\" srcset=\"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/configurar-google-analytics-3.jpg 1087w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/configurar-google-analytics-3-300x107.jpg 300w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/configurar-google-analytics-3-768x275.jpg 768w, https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/configurar-google-analytics-3-1024x366.jpg 1024w\" sizes=\"(max-width: 1087px) 100vw, 1087px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Akon\u00e1hle v\u00e1m Google k\u00f3d po\u0161le, skop\u00edrujte ho.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"krok-4-pouzitie-kodu-sledovania-google-analytics\"><strong>Krok 4: Pou\u017eitie k\u00f3du sledovania Google Analytics<\/strong><\/h3>\n<p>Ak nem\u00e1te aspo\u0148 z\u00e1kladn\u00e9 znalosti k\u00f3du HTML, bude to pre v\u00e1s naj\u0165a\u017e\u0161ia f\u00e1za nastavovania slu\u017eby Google Analytics.<\/p>\n<p>K\u00f3d sledovania Google Analytics je potrebn\u00e9 vlo\u017ei\u0165 pred koncov\u00fa zna\u010dku do k\u00f3du HTML webu. Ak pou\u017eijete syst\u00e9m CMS, napr\u00edklad WordPress, v\u0161etko by malo prebehn\u00fa\u0165 hladko. K dispoz\u00edcii s\u00fa \u0161abl\u00f3ny alebo pluginy, ktor\u00e9 v\u00e1m k\u00f3d sledovania umo\u017en\u00ed zad\u00e1va\u0165 priamo, bez toho aby ste museli postupne prech\u00e1dza\u0165 k\u00f3dom a vykon\u00e1va\u0165 v \u0148om zmeny.<\/p>\n<p>Ak m\u00e1te\u00a0<a href=\"https:\/\/www.bigbuy.eu\/sk\/dropshipping-obchod.html\">dropshippingov\u00fd obchod od BigBuy<\/a> a chcete k\u00f3d Analytics pou\u017ei\u0165, prejdite k \u010fal\u0161iemu kroku:<\/p>\n<h3 id=\"\"><\/h3>\n<h3 id=\"krok-5-pouzitie-google-analytics-spolocne-so-systemom-prestashop-pre-e-shopy\"><strong>Krok 5: Pou\u017eitie Google Analytics spolo\u010dne so syst\u00e9mom PrestaShop pre e-shopy<\/strong><\/h3>\n<p>U\u017e sme sa zmie\u0148ovali o tom, \u017ee dropshippingov\u00e9 e-shopy od BigBuy s\u00fa zalo\u017een\u00e9 na jednej z najlep\u0161\u00edch technol\u00f3gi\u00ed pre spr\u00e1vu internetov\u00fdch obchodov, PrestaShop.<\/p>\n<p>K\u00f3d Analytics je mo\u017en\u00e9 do syst\u00e9mu PrestaShop prida\u0165 dvoma sp\u00f4sobmi:<\/p>\n<ul>\n<li><strong>Ru\u010dne<\/strong>: k\u00f3d je potrebn\u00e9 vlo\u017ei\u0165 pred koncov\u00fa zna\u010dku s\u00faboru s hlavi\u010dkou \u0161abl\u00f3ny PrestaShop.<\/li>\n<li><strong>Prostredn\u00edctvom modulu Analytics<\/strong>: m\u00f4\u017eete da\u0165 prednos\u0165 modulu Google Analytics pre PrestaShop, ktor\u00fd bol vytvoren\u00fd \u0161peci\u00e1lne na tento \u00fa\u010del. Modul si sta\u010d\u00ed stiahnu\u0165 a postupova\u0165 pod\u013ea pokynov.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 id=\"krok-6-spustenie-sledovania-a-interpretacie-udajov-zo-sluzby-google-analytics\"><strong>Krok 6: Spustenie sledovania a interpret\u00e1cie \u00fadajov zo slu\u017eby Google Analytics<\/strong><\/h3>\n<p>Hotovo! Analytics ste nakonfigurovali a m\u00f4\u017eete sa te\u0161i\u0165 na ve\u013emi zauj\u00edmav\u00e9 a cenn\u00e9 \u00fadaje, ktor\u00e9 v\u00e1m pom\u00f4\u017eu de\u0161ifrova\u0165 spr\u00e1vanie u\u017e\u00edvate\u013eov. O <a href=\"\/?p=5159\">najd\u00f4le\u017eitej\u0161\u00edch \u00fadajoch a metrik\u00e1ch pre e-shopy<\/a> sa zmienime v \u010fal\u0161\u00edch pr\u00edspevkoch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nastavenie slu\u017eby Google Analytics pre va\u0161e webov\u00e9 str\u00e1nky alebo e-shop je jednoduch\u00e9. Bude v\u00e1m na to sta\u010di\u0165 len t\u00fdchto \u0161es\u0165 krokov, ktor\u00e9 si teraz spolo\u010dne prejdeme.<\/p>\n","protected":false},"author":2,"featured_media":1383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[471,853],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2016\/12\/Configurar-Google-Analytics-1024x512.png","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/posts\/5129"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/comments?post=5129"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/posts\/5129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/media\/1383"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/media?parent=5129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/categories?post=5129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/tags?post=5129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}