{"id":5163,"date":"2017-05-25T09:22:23","date_gmt":"2017-05-25T09:22:23","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/optimalizacia-obsahu-pre-e-shopy\/"},"modified":"2017-09-25T11:22:10","modified_gmt":"2017-09-25T11:22:10","slug":"optimalizacia-obsahu-pre-e-shopy","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/sk\/optimalizacia-obsahu-pre-e-shopy\/","title":{"rendered":"Optimaliz\u00e1cia obsahu pre e-shopy"},"content":{"rendered":"

Ak chcete dosta\u0165 svoju webov\u00fa str\u00e1nku alebo internetov\u00fd obchod na prv\u00e9 poz\u00edcie v hlavn\u00fdch vyh\u013ead\u00e1va\u010doch, jedn\u00fdm z najd\u00f4le\u017eitej\u0161\u00edch faktorov, ktor\u00e9 budete musie\u0165 vzia\u0165 do \u00favahy, je optimaliz\u00e1cia ich obsahu. Algoritmy Google (aj in\u00fdch vyh\u013ead\u00e1va\u010dov) s\u00fa \u010d\u00edm \u010falej t\u00fdm m\u00fadrej\u0161ie a zlo\u017eitej\u0161ie. Vedia si cel\u00fd web pre\u010d\u00edta\u0165 za nieko\u013eko milisek\u00fand a zisti\u0165, o \u010dom vlastne je. V dne\u0161nom pr\u00edspevku v\u00e1m predstav\u00edme faktory, ktor\u00e9 maj\u00fa vplyv na umiestnenie medzi prv\u00fdmi v\u00fdsledkami vyh\u013ead\u00e1vania, a vysvetl\u00edme si, ako obsah webu pod\u013ea nich optimalizova\u0165.
\n<\/p>\n

 <\/p>\n

Optimaliz\u00e1cia obsahu – z\u00e1kladn\u00e9 pou\u010dky a postupy<\/strong><\/h3>\n

Vo svete digit\u00e1lneho marketingu sa ned\u00e1vno objavil n\u00e1zor, ktor\u00fdm sa za\u010dal riadi\u0165 nemal\u00fd po\u010det odborn\u00edkov. Je zalo\u017een\u00fd na princ\u00edpe, \u017ee najlep\u0161ie optimaliz\u00e1ciu obsahu webu pre vyh\u013ead\u00e1va\u010de vykon\u00e1te tak, \u017ee sa o \u0148u nebudete v\u00f4bec sna\u017ei\u0165. Technol\u00f3gia vyh\u013ead\u00e1va\u010dov navy\u0161e teraz dok\u00e1\u017eu rozpozna\u0165 aj faktory, ktor\u00e9 im predt\u00fdm unikali. Pr\u00edkladom m\u00f4\u017eu by\u0165 napr\u00edklad dojmy u\u017e\u00edvate\u013eov.<\/p>\n

S u\u017e\u00edvate\u013emi mus\u00edte r\u00e1ta\u0165 na za\u010diatku, v priebehu aj na konci strat\u00e9gie pre SEO. Google v\u00e1s umiestni medzi prv\u00e9 v\u00fdsledky, ak zist\u00ed, \u017ee n\u00e1v\u0161tevn\u00edci v\u00e1\u0161ho webu na \u0148om tr\u00e1via ve\u013ea \u010dasu, prech\u00e1dzaj\u00fa ho, \u010d\u00edtaj\u00fa obsah, vykon\u00e1vaj\u00fa akcie… Aj ke\u010f budete ma\u0165 obsah dokonale optimalizovan\u00fd, ale n\u00e1v\u0161tevn\u00edkov na webe neudr\u017e\u00edte a bud\u00fa z neho r\u00fdchlo odch\u00e1dza\u0165, Google v\u00e1s bude penalizova\u0165. Preto sa teraz pozrieme na faktory, bez ktor\u00fdch sa medzi prv\u00e9 v\u00fdsledky vyh\u013ead\u00e1vania nedostanete.<\/p>\n

 <\/p>\n

Faktory, ktor\u00e9 je potrebn\u00e9 pri optimaliz\u00e1cii obsahu webu zv\u00e1\u017ei\u0165<\/strong><\/h3>\n
    \n
  • D\u013a\u017eka textu<\/strong><\/li>\n<\/ul>\n

    Nep\u00edsan\u00e9 pravidlo uv\u00e1dza, \u017ee ka\u017ed\u00e1 str\u00e1nka by mala ma\u0165 aspo\u0148 300 slov. Samozrejme \u010d\u00edm viac, t\u00fdm lep\u0161ie, ale v\u017edy je potrebn\u00e9 myslie\u0165 na u\u017e\u00edvate\u013ea. Vytv\u00e1ranie dlh\u00fdch textov, ktor\u00e9 obsahuj\u00fa len vatu a nie s\u00fa o ni\u010dom, je stratou \u010dasu, preto\u017ee u\u017e\u00edvate\u013ea na webe neudr\u017e\u00ed. Podobn\u00e9 je to aj v pr\u00edpade, \u017ee budete ma\u0165 kr\u00e1tke str\u00e1nky o 100 slov\u00e1ch, preto\u017ee u\u017e\u00edvate\u013e s nimi bude r\u00fdchlo hotov\u00fd a od\u00edde. Jedn\u00fdm z najlep\u0161\u00edch postupov je kombin\u00e1cia form\u00e1tov, vr\u00e1tane \u00favodzoviek, zv\u00fdraznen\u00ed, vide\u00ed a obr\u00e1zkov.<\/p>\n

      \n
    • Relevantnos\u0165 textu<\/strong><\/li>\n<\/ul>\n

      Je v\u00e1\u0161 text skuto\u010dne relevantn\u00fd pre u\u017e\u00edvate\u013eov h\u013eadaj\u00facich k\u013e\u00fa\u010dov\u00e9 slov\u00e1, pre ktor\u00e9 web optimalizujete? V\u00fdrazy, ktor\u00e9 s va\u0161ou firmou nijako nes\u00favisia, v\u00e1m lep\u0161iu poz\u00edciu vo vyh\u013ead\u00e1van\u00ed neprines\u00fa. Sna\u017ete sa v\u017edy myslie\u0165 na u\u017e\u00edvate\u013ea, pracujte len s d\u00f4le\u017eit\u00fdmi t\u00e9mami vo va\u0161om odbore a sna\u017ete sa sta\u0165 uzn\u00e1van\u00fdm odborn\u00edkom vo svojej oblasti z\u00e1ujmov.<\/p>\n

        \n
      • Prv\u00e9 odseky<\/strong><\/li>\n<\/ul>\n

        Venujte zvl\u00e1\u0161tnu pozornos\u0165 obsahu nieko\u013ek\u00fdch prv\u00fdch odsekov (ako v \u017eurnalistick\u00fdch textoch). Algoritmy toti\u017e pri anal\u00fdze pou\u017e\u00edvaj\u00fa pyram\u00eddov\u00fa \u0161trukt\u00faru a prikladaj\u00fa v\u00e4\u010d\u0161iu d\u00f4le\u017eitos\u0165 odsekom, ktor\u00e9 s\u00fa vy\u0161\u0161ie. Tie nasleduj\u00face potom pova\u017euj\u00fa za dopl\u0148uj\u00face. Umiestnenie k\u013e\u00fa\u010dov\u00e9ho slova do prv\u00fdch odsekov v\u00e1m ur\u010dite neu\u0161kod\u00ed (mus\u00ed to by\u0165 samozrejme vykonan\u00e9 tak, aby dan\u00e9 k\u013e\u00fa\u010dov\u00e9 slovo p\u00f4sobilo prirodzene).<\/p>\n

          \n
        • Tapetovanie k\u013e\u00fa\u010dov\u00fdmi slovami a ich hustota<\/strong><\/li>\n<\/ul>\n

          Tapetovanie k\u013e\u00fa\u010dov\u00fdmi slovami je technika pr\u00edli\u0161n\u00e9 optimaliz\u00e1cie, kedy webov\u00fa str\u00e1nku napln\u00edte k\u013e\u00fa\u010dov\u00fdm slovom, pre ktor\u00e9 ju chcete optimalizova\u0165. Ako sme si u\u017e povedali, algoritmy pre anal\u00fdzu webov sa neust\u00e1le vyv\u00edjaj\u00fa a t\u00fato techniku s\u00fa schopn\u00e9 odhali\u0165. Okrem toho nie je opakovan\u00e9 pou\u017e\u00edvanie rovnak\u00e9ho term\u00ednu pre \u010ditate\u013ea pr\u00edjemn\u00e9. Pokia\u013e ide o hustotu k\u013e\u00fa\u010dov\u00fdch slov, nemo\u017eno presne ur\u010di\u0165 ide\u00e1lny pomer. Pri optimaliz\u00e1cii pre vyh\u013ead\u00e1va\u010de Google myslite na to, \u017ee texty na web mus\u00edte p\u00edsa\u0165 \u010do najprirodzenej\u0161\u00edm sp\u00f4sobom a \u017ee ich bud\u00fa \u010d\u00edta\u0165 hlavne \u013eudia, nie po\u010d\u00edta\u010de.<\/p>\n

            \n
          • Aktuality a jednoduch\u00e9 zdie\u013eanie<\/strong><\/li>\n<\/ul>\n

            Vyh\u013ead\u00e1va\u010de sa sna\u017eia u\u017e\u00edvate\u013eom v\u017edy pon\u00faka\u0165 najlep\u0161ie v\u00fdsledky. Jedn\u00fdm z faktorov, ktor\u00e9 pri tom ber\u00fa do \u00favahy, je pr\u00e1ve aktu\u00e1lnos\u0165 textov na webe. M\u00f4\u017eete ma\u0165 skuto\u010dne dokonal\u00fd a optimalizovan\u00fd text, ale ak je star\u0161\u00ed 10 rokov, Google ani \u017eiadny in\u00fd vyh\u013ead\u00e1va\u010d ho medzi v\u00fdsledkami neuk\u00e1\u017ee. Ak tomu chcete zabr\u00e1ni\u0165, odpor\u00fa\u010dame \u010dl\u00e1nky pravidelne aktualizova\u0165 a sna\u017ei\u0165 sa u\u017e\u00edvate\u013eom poskytn\u00fa\u0165 \u010do najviac inform\u00e1ci\u00ed a u\u013eah\u010di\u0165 im zdie\u013eanie obsahu webu. Umiestnenie odkazov na soci\u00e1lne siete je na to ako stvoren\u00e9.<\/p>\n

             <\/p>\n

            Pou\u017eitie zna\u010diek nadpisov, alternat\u00edvnych textov a metazna\u010diek<\/strong><\/h3>\n

             <\/p>\n

            Zna\u010dky nadpisov<\/strong><\/h4>\n

            Zna\u010dky nadpisov s\u00fa \u0161t\u00edtky, ktor\u00e9 ozna\u010duj\u00fa hierarchiu n\u00e1zvov v r\u00e1mci obsahu webovej str\u00e1nky. Zna\u010dka nadpisu h1 napr\u00edklad ozna\u010duje, \u017ee dan\u00fd text je v r\u00e1mci celej str\u00e1nky najd\u00f4le\u017eitej\u0161\u00ed. Pod n\u00edm sa m\u00f4\u017eu objavi\u0165 nadpisy so zna\u010dkou h2 \u010di h3 a podobne. Pozrite sa na konkr\u00e9tny pr\u00edklad tohto pr\u00edspevku:<\/p>\n

              \n
            • Ako h1 je ozna\u010den\u00fd nadpis “Optimaliz\u00e1cia obsahu pre e-shopy”, \u010do je hlavn\u00fd nadpis tejto str\u00e1nky.<\/li>\n
            • Ako h2 sme ozna\u010dili nadpisy “Optimaliz\u00e1cia obsahu – z\u00e1kladn\u00e9 pou\u010dky a postupy” a “Pou\u017eitie zna\u010diek nadpisov, alternat\u00edvnych textov a metazna\u010diek”.<\/li>\n
            • Ako h3 s\u00fa ozna\u010den\u00e9 “Zna\u010dky nadpisov” alebo \u010fal\u0161ie nadpisy v tejto \u010dasti.<\/li>\n<\/ul>\n

              Ide o jednoduch\u00fd a jasn\u00fd sp\u00f4sob, ako obsah rozvrhn\u00fa\u0165 a nazna\u010di\u0165 robotovi Google, ako str\u00e1nku ch\u00e1pa\u0165.<\/p>\n

               <\/p>\n

              Zna\u010dky pre alternat\u00edvny text<\/strong><\/h4>\n

              Zna\u010dky pre alternat\u00edvny text sa pou\u017e\u00edvaj\u00fa na ozna\u010denie textu, ktor\u00fd sa m\u00e1 zobrazi\u0165 miesto konkr\u00e9tneho obr\u00e1zku v pr\u00edpade, \u017ee ho nemo\u017eno na\u010d\u00edta\u0165. Google aj tak m\u00f4\u017ee rozpozna\u0165, o \u010dom obr\u00e1zok je. Ak napr\u00edklad v\u010faka alternat\u00edvnemu textu spozn\u00e1, \u017ee na obr\u00e1zku je d\u00e1\u017ednik, pochop\u00ed, \u017ee sa d\u00e1\u017ednikov t\u00fdka aj text.<\/p>\n

               <\/p>\n

              Metazna\u010dky<\/strong><\/h4>\n

              Metazna\u010dky (meta-n\u00e1zov a meta-popis) s\u00fa krat\u0161\u00edm n\u00e1zvom a krat\u0161\u00edm popisom adresy URL str\u00e1nky. S\u00fa d\u00f4le\u017eit\u00e9, preto\u017ee je Google zobrazuje vo v\u00fdsledkoch vyh\u013ead\u00e1vania. Mali by vystihova\u0165 a nieko\u013ek\u00fdmi slovami sumarizova\u0165, o \u010dom dan\u00e1 str\u00e1nka je, aby si o nej u\u017e\u00edvate\u013e mohol urobi\u0165 predstavu. T\u00fdmto parametrom sa tie\u017e hovor\u00ed zna\u010dky SEO.<\/p>\n

               <\/p>\n

              Na \u010do d\u00e1va\u0165 pozor<\/strong><\/h3>\n

              Okrem v\u0161etk\u00fdch vy\u0161\u0161ie uveden\u00fdch faktorov mus\u00edte zaisti\u0165, aby v\u00e1\u0161 obsah bol \u00faplne p\u00f4vodn\u00fd. Nevkladajte texty skop\u00edrovan\u00e9 z in\u00fdch str\u00e1nok. Tie\u017e by ste mali sledova\u0165 r\u00fdchlos\u0165 na\u010d\u00edtania webu a zabezpe\u010di\u0165, aby sa obsah aj obr\u00e1zky zobrazovali \u010do najr\u00fdchlej\u0161ie. Preto je ve\u013emi d\u00f4le\u017eit\u00e9, aby obr\u00e1zky neboli moc ve\u013ek\u00e9.<\/p>\n

              Z\u00e1verom by sme chceli op\u00e4\u0165 zd\u00f4razni\u0165, \u017ee pri tvorbe obsahu by ste v\u017edy mali myslie\u0165 na u\u017e\u00edvate\u013ea alebo potenci\u00e1lneho z\u00e1kazn\u00edka v\u00e1\u0161ho internetov\u00e9ho obchodu a vy\u0161\u0161ie spom\u00ednan\u00e9 rady a tipy tak pou\u017e\u00edva\u0165. Uistite sa, \u017ee obsah v\u00e1\u0161ho elektronick\u00e9ho obchodu je pre u\u017e\u00edvate\u013eov relevantn\u00fd, u\u017eito\u010dn\u00fd a \u017ee je predov\u0161etk\u00fdm origin\u00e1lny. Odl\u00ed\u0161ite sa t\u00fdm od konkurencie a z\u00edskate najvy\u0161\u0161ie poz\u00edcie vo vyh\u013ead\u00e1va\u010doch.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Ak chcete dosta\u0165 svoju webov\u00fa str\u00e1nku alebo internetov\u00fd obchod na prv\u00e9 poz\u00edcie v hlavn\u00fdch vyh\u013ead\u00e1va\u010doch, jedn\u00fdm z najd\u00f4le\u017eitej\u0161\u00edch faktorov, ktor\u00e9 budete musie\u0165 vzia\u0165 do \u00favahy, je optimaliz\u00e1cia ich obsahu. Algoritmy Google (aj in\u00fdch vyh\u013ead\u00e1va\u010dov) s\u00fa \u010d\u00edm \u010falej t\u00fdm m\u00fadrej\u0161ie a zlo\u017eitej\u0161ie. Vedia si cel\u00fd web pre\u010d\u00edta\u0165 za nieko\u013eko milisek\u00fand a zisti\u0165, o \u010dom vlastne je.…<\/p>\n","protected":false},"author":3,"featured_media":1998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[471,745],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2017\/01\/contenido-seo-ecommerce.jpg","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/posts\/5163"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/comments?post=5163"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/posts\/5163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/media\/1998"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/media?parent=5163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/categories?post=5163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/tags?post=5163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}