{"id":5189,"date":"2017-05-25T09:56:43","date_gmt":"2017-05-25T09:56:43","guid":{"rendered":"https:\/\/www.bigbuy.eu\/blog\/vyznam-konfiguracie-e-shopu-v-analytics\/"},"modified":"2017-09-25T10:02:11","modified_gmt":"2017-09-25T10:02:11","slug":"vyznam-konfiguracie-e-shopu-v-analytics","status":"publish","type":"post","link":"https:\/\/www.bigbuy.eu\/blog\/sk\/vyznam-konfiguracie-e-shopu-v-analytics\/","title":{"rendered":"V\u00fdznam konfigur\u00e1cie e-shopu v Analytics"},"content":{"rendered":"

Jedn\u00fdm zo z\u00e1kladn\u00fdch aspektov riadenia e-shopu je anal\u00fdza n\u00e1v\u0161tev a spr\u00e1vania u\u017e\u00edvate\u013eov. V\u010faka Google Analytics m\u00f4\u017eete ma\u0165 preh\u013ead o v\u0161etkom, \u010do sa vo va\u0161om obchode deje.<\/strong>
\n<\/p>\n

V predvolenom nastaven\u00ed pon\u00faka Google Analytics ve\u013ek\u00e9 mno\u017estvo \u00fadajov o v\u00fdkone v\u00e1\u0161ho internetov\u00e9ho obchodu. Aby ste ale tieto \u00fadaje mohli zbiera\u0165, a zistili tak viac o spr\u00e1van\u00ed va\u0161ich potenci\u00e1lnych z\u00e1kazn\u00edkov, ich vz\u0165ahu k tovaru z v\u00e1\u0161ho e-shopu a dozvedeli sa o tom, \u010di je vlastne v\u00e1\u0161 obchod ziskov\u00fd, budete musie\u0165 pou\u017ei\u0165 nieko\u013eko \u0161peci\u00e1lnych funkci\u00ed.<\/p>\n

V tomto pr\u00edspevku si povieme, ako m\u00f4\u017eu by\u0165 podrobnej\u0161ie inform\u00e1cie e-shopu u\u017eito\u010dn\u00e9 a \u010do je potrebn\u00e9 k tomu, aby ste mohli tak\u00e9to \u00fadaje zhroma\u017e\u010fova\u0165 a zisti\u0165 o va\u0161om internetovom obchode \u010do najviac.<\/p>\n

 <\/p>\n

Ako Analytics nakonfigurova\u0165 pre e-shop<\/strong><\/h3>\n

Aktiv\u00e1ciu konfigur\u00e1cie elektronick\u00e9ho obchodu mo\u017eno vykona\u0165 priamo v \u00fa\u010dte Google Analytics<\/a>. Na str\u00e1nke Spr\u00e1vca prejdite do st\u013apca, ktor\u00fd t\u00fato mo\u017enos\u0165 zobrazuje. Objavia sa mo\u017enosti konfigur\u00e1cie elektronick\u00e9ho obchodu a bude sta\u010di\u0165 sa len uisti\u0165, \u017ee s\u00fa akt\u00edvne. V rovnakej \u010dasti m\u00f4\u017eete povoli\u0165 aj pokro\u010dil\u00fa konfigur\u00e1ciu e-shopu. T\u00e1to funkcia umo\u017e\u0148uje z\u00edska\u0165 viac inform\u00e1ci\u00ed o ziskovosti v\u00e1\u0161ho internetov\u00e9ho obchodu. Vzh\u013eadom k jej zlo\u017eitosti ju odpor\u00fa\u010dame iba pokro\u010dil\u00fdm pou\u017e\u00edvate\u013eom, ktor\u00ed u\u017e so sledovan\u00edm ziskovosti internetov\u00fdch obchodov maj\u00fa nejak\u00e9 sk\u00fasenosti.<\/p>\n

Akon\u00e1hle v\u0161etko v Analytics nakonfigurujete (ako sme si u\u017e vysvetlili sk\u00f4r), bude treba pou\u017ei\u0165 javascriptov\u00fd k\u00f3d od Googlu a vlo\u017ei\u0165 ho na dom\u00e9nu, kde sa v\u00e1\u0161 internetov\u00fd obchod nach\u00e1dza. Pre program\u00e1torov alebo osoby, ktor\u00e9 maj\u00fa z\u00e1kladn\u00e9 znalosti programovania, to bude hra\u010dka. K dispoz\u00edcii je \u010dl\u00e1nok v Centre pomoci Google, ktor\u00fd poskytuje podrobn\u00fd postup in\u0161tal\u00e1cie k\u00f3du Analytics a identifik\u00e1cie ka\u017ed\u00e9ho produktu.<\/p>\n

 <\/p>\n

\u010co sa s konfigur\u00e1ciou pre e-shop d\u00e1 robi\u0165?<\/strong><\/h3>\n

Ak aktivujete mo\u017enos\u0165 pokro\u010dil\u00e9ho elektronick\u00e9ho obchodu, z\u00edskate v\u0161etky dostupn\u00e9 inform\u00e1cie o celom rade faktorov, ktor\u00e9 m\u00f4\u017eu ovplyvni\u0165 ziskovos\u0165 v\u00e1\u0161ho obchodu. \u00dadaje m\u00e1te takmer na dosah ruky, m\u00f4\u017eete si zobrazi\u0165 priemern\u00fa sumu ka\u017ed\u00e9ho predaja, podrobnosti o po\u010dte predan\u00fdch kusov u jednotliv\u00fdch polo\u017eiek, inform\u00e1cie o kateg\u00f3ri\u00e1ch v\u00fdrobkov a vyu\u017ei\u0165 \u010fal\u0161ie u\u017eito\u010dn\u00e9 v\u0161eobecn\u00e9 ukazovatele, ako s\u00fa napr\u00edklad celkov\u00fd predaj ka\u017ed\u00e9ho v\u00fdrobku, ka\u017edej kateg\u00f3rie alebo cel\u00e9ho obchodu.<\/p>\n

M\u00f4\u017eete tie\u017e z\u00edska\u0165 viac inform\u00e1ci\u00ed o n\u00e1kupnom spr\u00e1van\u00ed potenci\u00e1lnych z\u00e1kazn\u00edkov. Aj u t\u00fdch najpred\u00e1vanej\u0161\u00edch produktov sa m\u00f4\u017eu objavi\u0165 komplik\u00e1cie alebo faktory, ktor\u00e9 m\u00f4\u017eu z\u00e1kazn\u00edkov od dokon\u010denia n\u00e1kupu odradi\u0165. Mus\u00edte pozorne sledova\u0165 dojmy u\u017e\u00edvate\u013eov, preto\u017ee m\u00f4\u017eu priamo p\u00f4sobi\u0165 na kone\u010dn\u00e9 rozhodnutie o n\u00e1kupe. \u00dadaje o n\u00e1kupn\u00fdch trendoch pri jednotliv\u00fdch produktoch v\u00e1m m\u00f4\u017eu pom\u00f4c\u0165 znovu a znovu vyu\u017e\u00edva\u0165 osved\u010den\u00e9 postupy. M\u00f4\u017eete ale tie\u017e d\u00f4kladne sk\u00fama\u0165 faktory, ktor\u00e9 negat\u00edvne ovplyv\u0148uj\u00fa n\u00e1kupy u in\u00fdch produktov. Len tak si toti\u017e uvedom\u00edte, \u010domu by ste sa pri uv\u00e1dzan\u00ed \u010fal\u0161\u00edch produktov na trh mali vyhn\u00fa\u0165.<\/p>\n

 <\/p>\n

Ako \u00fadaje pou\u017e\u00edva\u0165?<\/strong><\/h3>\n

Slu\u017eba Google Analytics bola vytvoren\u00e1 tak, aby pon\u00fakala v\u0161etky mo\u017en\u00e9 \u00fadaje a statistky, na z\u00e1klade ktor\u00fdch by sa ved\u00faci internetov\u00fdch obchodov mohli spr\u00e1vne rozhodova\u0165. Zber \u00fadajov ako tak\u00fd nie je k ni\u010domu, pokia\u013e z neho nie sme schopn\u00ed z\u00edska\u0165 \u010do naju\u017eito\u010dnej\u0161ie \u00fadaje. Preto mus\u00ed ka\u017ed\u00fd ved\u00faci vedie\u0165, ak\u00e9 pou\u017ei\u0165 postupy. Je zrejm\u00e9, \u017ee mus\u00edme venova\u0165 pozornos\u0165 tomu, ako r\u00f4zne produkty a ich kateg\u00f3rie ovplyv\u0148uj\u00fa celkov\u00fa ziskovos\u0165 obchodu, a s\u00fa\u010dasne tie\u017e zisti\u0165, ktor\u00e9 v\u00fdrobky sa pred\u00e1vaj\u00fa lep\u0161ie a ktor\u00e9 hor\u0161ie. Akon\u00e1hle e-shop v Analytics nakonfigurujete, z\u00edskan\u00e9 \u00fadaje v\u00e1m pom\u00f4\u017eu odhali\u0165 nielen to, \u010do by ste mali zlep\u0161i\u0165, ale aj oblasti, v ktor\u00fdch m\u00e1te pred konkurenciou n\u00e1skok.<\/p>\n

Ka\u017ed\u00fd obchod je jedine\u010dn\u00fd, a preto si ka\u017ed\u00fd mus\u00ed n\u00e1js\u0165 ten najlep\u0161\u00ed sp\u00f4sob, ako generova\u0165 v\u00e4\u010d\u0161\u00ed zisk. Existuje cel\u00fd rad mo\u017enost\u00ed, napr\u00edklad zamera\u0165 sa na cie\u013eov\u00fdch z\u00e1kazn\u00edkov, pon\u00fakan\u00e9 produkty, kvalitu v\u00fdrobkov, umiestnenie firmy, n\u00e1kupn\u00e9 met\u00f3dy… a to s\u00fa len niektor\u00e9 z mnoh\u00fdch faktorov, ktor\u00e9 celkov\u00fa ziskovos\u0165 firmy m\u00f4\u017eu ovplyvni\u0165. Je jednoducho potreba pon\u00faknu\u0165 dobr\u00fd produkt za dobr\u00fa cenu a nakupovanie z\u00e1kazn\u00edkom \u010do najviac spr\u00edjemni\u0165 a u\u013eah\u010di\u0165.<\/p>\n

Na z\u00e1ver zost\u00e1va len doda\u0165, \u017ee bez konfigur\u00e1cie e-shopu v Analytics budete v\u0161etky inform\u00e1cie o v\u00fdrobkoch \u0165a\u017eko zis\u0165ova\u0165. Ak chcete, aby v\u00e1\u0161 dropshippingov\u00fd obchod skuto\u010dne prosperoval, mus\u00edte o \u0148om ma\u0165 \u010do najviac inform\u00e1ci\u00ed. Tie naj\u013eah\u0161ie z\u00edskate tak, \u017ee sa stanete odborn\u00edkom na anal\u00fdzu webov a pochop\u00edte v\u0161etky procesy, ktor\u00e9 vo va\u0161om internetovom obchode prebiehaj\u00fa, a spozn\u00e1te zvyklosti a potreby jeho n\u00e1v\u0161tevn\u00edkov. V\u0161etky tieto inform\u00e1cie m\u00f4\u017eete ma\u0165 na dosah ruky v\u010faka konfigur\u00e1cii pre e-shopy v Google Analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jedn\u00fdm zo z\u00e1kladn\u00fdch aspektov riadenia e-shopu je anal\u00fdza n\u00e1v\u0161tev a spr\u00e1vania u\u017e\u00edvate\u013eov. V\u010faka Google Analytics m\u00f4\u017eete ma\u0165 preh\u013ead o v\u0161etkom, \u010do sa vo va\u0161om obchode deje.<\/p>\n","protected":false},"author":3,"featured_media":1656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[471,853],"tags":[],"acf":[],"featured_media_src_url":"https:\/\/www.bigbuy.eu\/blog\/wp-content\/uploads\/2017\/01\/configurar-analytics-ecommerce.jpg","_links":{"self":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/posts\/5189"}],"collection":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/comments?post=5189"}],"version-history":[{"count":0,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/posts\/5189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/media\/1656"}],"wp:attachment":[{"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/media?parent=5189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/categories?post=5189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bigbuy.eu\/blog\/sk\/wp-json\/wp\/v2\/tags?post=5189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}