The creation and sending of emails to publicise products, corporate information, campaigns or the specific promotions of a company or e-commerce site continues to be one of the most effective strategies to generate direct conversions that exists among the methods available in online marketing.

According to recent surveys, email marketing for e-commerce sites surpasses other promotional methods in scope, sales conversions and ROI:

According to marketing professionals in the United States who took part in the eMarketer survey, email marketing has had an average of 122% ROI in 2016, more than 4 times higher than other approaches.

• The average mail opening rate for all business sectors is 21.73%
• 64% of the companies surveyed believed that email marketing is the most effective online promotion channel.
• According to the Direct Marketing Association, in 2015 2.5 trillion coupons that were sent through email marketing strategies for e-commerces sites were redeemed.

After analysing this data we can see that if you have not yet started your email marketing strategy for your e-commerce site, now is a great time to get started.

Do you still have doubts? We’ll share some of the other reasons to turn email marketing into an indispensable ally in your online store sales strategy.

Email marketing sells more than social networks

Did you know that having 2,000 fans on Facebook is not the same as having 2,000 subscribers in your email database? In fact, it doesn’t even come close.

The organic scope of Facebook (ie, the number of people who see each publication without being motivated to pay) has been in freefall for a few years and, on average, the percentage of pages with 2,000 fans or less, is currently between 3 and 6%.

However, having 2,000 email addresses obtained through your online store sales or other procurement actions equates to having a treasure, since these people have already shown interest in your e-commerce site and will value the information you share through your newsletters or other types of emails. There is of course a big difference between 2000 email addresses of individuals who have decided to sign up for your website or from a data base that you bought, or obtained through some other questionable practice.

Personalised emails drive traffic to e-commerce sites

It is always pleasing to customers to be addressed in a personalised and direct way through emails. And it is always much more gratifying that these e-mails contain useful and interesting information directed to them and their tastes.
Put yourself in the position of the consumer and look to adapt the content of your email marketing strategy to their tastes. In other words, you should try to keep your database orderly and well-segmented. With this small gesture you will create more affinity with your users. This will make them feel listened to and will help bring about more visits to your e-commerce site.

One type of e-mail for every need

It is very important to know the differences between what is known as a newsletter and other types of emails (which are also very useful for your email marketing strategy). Let’s very briefly summarise the differences:

• E-commerce newsletter: this type of corporate email is sent periodically, with different types of content such as information about the company/website, news, information about the sector, offers, promotions etc. In this case the key to attracting traffic (and sales) to the online store is to create interesting content. (future link post)
• Abandoned shopping cart mail: many customers enter an online store and even put items in their cart, but do not complete the purchase. This is a reminder mail to give that little extra nudge that the item is still on for sale.
• Cross-selling mail: depending on what type of products we sell in our online shop, there will always be cross-selling or products related to users’ previous purchases that we can also offer to our customers.
• Auto-reply mails: sending a mail to customers automatically when they purchase, confirming the order and making the consumer feel relaxed and confident about your website.

E-commerce email is a key element in any marketing strategy for driving traffic to our online store, but they are also a great source of information. We mustn’t forget to integrate analytical codes in our emails, and many mail servers do so automatically. This way we’ll be able to find out what’s working and what we could improve on, a very important point if we want to get more traffic to our website and convert it into more sales.

How to design an email marketing strategy for effective e-commerce. We’ll tell you the keys in the next post.

La entrada Email marketing for e-commerce, a key tool for online marketing aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

These days it is almost impossible not to have been subject to an email marketing action from some ecommerce site if you have an email account. Offers, promotions, corporate information … the contents of these emails can be of any kind. Email marketing is one of the most well-used in the world of online marketing and continues to be one of the most effective channels when it comes to generating conversions in any kind of online business.

According to the study Current state of marketing by email in 2016 from the Newsletter2Go platform, 98% of respondents claim to be willing to increase investment in email marketing for their e-commerce site in the future. And another very interesting study on the subject of email marketing for e-commerce is one by ADigital, entitled Research on the use and perception of email marketing. Of those interviewed as part of this research, a quarter states that between 10 and 20% of their online sales were made thanks to the use of email marketing.

In short, email marketing in e-commerce is more alive than ever and as we previously mentioned, it remains a key and indispensable channel in any online e-commerce marketing strategy. In any case, for our strategy to be effective, we must follow some guidelines that will help us to capture the attention of users, as well as to prevent our mails from ending up in the dreaded spam folder.

In this article we will give you a series of guidelines to follow when launching an email marketing campaign. Ready? Then keep reading…

Adapt to new trends

Online marketing is a constantly evolving subject. This should encourage us to be up-to-date on all the latest innovations and trends in the sector, as well as adapting our strategies and actions constantly. As far as email marketing is concerned, we might highlight three key trends for the coming year:

• Newsletters in motion: the first newsletters with animated GIFs began to appear in 2015, which had a great impact and generated good results in terms of interaction. Thanks to the general advancement of all e-mail platforms, in 2017 more and more corporate emails have animated/moving elements, either GIFs, presentations or inserted videos. However, some mail readers still do not read them well and only show them as a fixed image. Keep this in mind so that if it happens, the email does not lose any of its meaning.
• Simple and responsive designs: it is well known that that more and more users check their email using their mobile phones. Modelling these newsletters by thinking first of mobile phones and of  PCs secondarily, instead of the other way around, will be a key to success in 2017.
• Personalisation: there are more and more tools in email marketing that allow you to personalise emails so that the user receives only what they need and what is relevant.

Segment your database

As we mentioned in previous paragraphs, personalisation, not only in messages but also in the type of content, is one of the key factors for the success of an email marketing strategy in e-commerce. In this regard, it makes sense to offer content that is relevant to each group of users based on their likes and needs.

Let’s look at a simple example from an online dropshipping store for pets. One way to segment our database would be by type of pet, cat owners for example. A weekly newsletter to this segment with the latest product updates for cats would be much more effective than a generic newsletter to our entire database.

Design campaigns that add value and capture the attention of your customers

Did you know that 70% of internet users have used coupons or discounts that they have received by email at least once? Two for the price of one promotional campaigns or those with discount coupons, usually have a high success rate with customers, although they are not the only ones that generate good conversion levels.

A newsletter or bulletin is another of the most common email marketing actions used in e-commerce. This is an email that is usually done periodically (weekly, fortnightly or monthly) and that often combines different types of content, such as products, articles or innovations from the store, for example.

There are countless email marketing actions that can bring very good results. Here are some examples:

• Welcome campaigns for new subscribers.
• Campaigns for special dates: Christmas, Mother’s Day, Black Friday, or our online dropshipping store anniversary, for example.
• Informative campaigns. This could be to announce the launch of our blog or a new section of our online store for instance.
• News: products, collections, services, etc.
• Tips relating to recently purchased products.
• Congratulations on birthdays, festivities and so on.
• Customer testimonials.

If you want to know more about different types of emails, you can look at this other post on the BigBuy blog which goes into more detail on the subject.

Define your KPI and analyse the success of your email marketing campaigns

Once you have created your database segmentation lists, defined your email campaigns, designed the different creative elements and adapted your messages, it is time to launch … and of course to track the results.

After all, you’re going to get little or nothing from your email marketing strategy if you don’t analyse the results of the actions taken. There are different KPI or key indicators for measuring the success or failure of an email marketing strategy for an e-commerce store, although the best ones will be those that well define your business.

We will now detail the most important:

• Opening rate: % of users who have opened your email.
• Un-subscription rate: % of users who have unsubscribed from your notifications.
• Rebound rate: % of failed emails or those that have not reached the inbox.
• Click rate: % of clicks in the email (of the total number of mails and of those that were opened).
• Conversion rate: % of conversions (sales for example) on total shipments.

Do you have any questions or comments on how to implement an email marketing strategy for your e-commerce site or dropshipping store? We look forward to your comments!

La entrada How to design an email marketing strategy for effective e-commerce aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

The planning and sending of emails with information about our online store, such as novelties, products on sale or information about extra services, is a very common practice email marketing strategy for e-commerces sites.

However, the fact that these strategies are being done does not always mean that they are being done correctly. We are not talking about assessing the best or worst designs in the emails themselves or the attractiveness of the publicised offerings, rather the good or bad practices that are applied when using this online marketing method.

Due to these bad practices, many people confuse the objectives and the meaning of marketing mails with spam. We would therefore like to review some of the most common mistakes committed in mass mailings.

Common error # 1: Lack of planning in email marketing

The biggest mistakes that are made when executing any digital marketing action basically result from execution without thought. The desire and rush to get results as fast as possible often cause us to act without prior planning.

Be sure to dedicate at least a small amount of time to working out an email marketing campaign programme, with the basic stages mapped out for the next year and more precisely for the next 3 months. Once you have done this, set clear and realistic objectives to be achieved for each segment and adhere to them. You’ll find there is very useful to data to constantly improve your emails.

Common error # 2: Incorrect mail segmentation

Divide your database up, taking into account different tastes and possible needs in order to send the most appropriate emails to those who want more information.

Professional email marketing strategy management tools (we will talk about them and their importance later) allow you to split up contact details according to many different factors: age, place of residence, sex, interests, number of purchases made and so on. So take advantage of all this information to get the most out of your mail marketing campaigns.

Common error # 3: Not personalising

As we have commented in other articles about email marketing, when planning e-commerce email marketing strategies, we must customise the emails sent to users as much as possible so that they only receive the information which is of greatest interest to them.

Some examples of the tools you can use to personalise emails are:

• Customised fields: tools allowing each person who receives an email to do so with his or her name in the subject or in the body of the mail. It has been shown that the percentage of opened emails increases if the receiver sees his/her name in the subject line.
• Automatic emails: programming emails to be automatically sent to customers who then perform specific actions creates a very useful sense of personalisation. If we also manage to personalise some of the fields in these emails, this will be even better.
• Important dates: related to the previous point, the scheduling of personalised emails by birthday, the anniversary of a first purchase or any other unique date for each client will multiply the chances of converting a returning client.

Common error # 4: Buying email databases

Another very common mistake in email marketing strategies is buying email databases.

Apart from the fact that you may be committing a crime if this list does not comply with Organic Data Protection Law, the most likely situation will be that nobody on the list has any real interest in what you are offering them, which will probably result in costs which you won’t be able to recover.

The ideal approach is to build a database of your own from scratch, with the relevant data you have on each subscriber and to send interesting and useful emails to them based on that. Only then will your email marketing strategy be successful.

Common error # 5: Using inappropriate tools

Email marketing platforms are a great help in such a strategy, but one of the most frequent mistakes businesses make, especially small ones, is to use generic email platforms (Hotmail, Yahoo or Gmail ) to do massive bulk sending of emails.

Apart from the impression of poor professionalism that sending corporate emails such as “business@gmail.com” transmits to clients, it is very likely that these emails will end up in the spam or unwanted mail category.

Professional tools, other than enabling emails to be produced that won’t end up as spam, have a multitude of very useful functionalities such as automatic adaptation to different mobile devices, templates that are very easy to lay out, and very complete organisational systems for databases or statistics.

Common error # 6: Choosing incorrect subjects and senders

Subjects reflect some of the most important choices with regard to email marketing campaigns. They should determine the content of the mail and must meet a number of requirements:

• Length: The space for your subject line is limited, and as a general rule should not exceed 50-60 characters, since email servers may shorten it if it is any longer.
• Content: There are key words and signs that filters detect and which will multiply the probability of emails ending up in spam: sex, free, over-use of exclamation marks or uppercase letters for instance. Try not to use these types of words if you do not want your domain to end up on spam blacklists.
• Sender: The subject line is not the only thing that can make a difference, using a name or email sender that is known, close-by and/or human can also instil the confidence that we are looking for.
• Curiosity: a subject line that generates questions and curiosity gives better results than one that answers questions or is flat.

Along with the choice of the best possible subject line, you should also include an interesting “preview text”. This means the text that appears just below the subject line.

Common error # 7: Lack of analysis and observation

Ignoring statistics and not checking the effectiveness of each email marketing campaign is another very common error. As with the first point in this article, where we talked about planning and organizing objectives, in the last point we recommend analysing if expectations are being achieved or not with our emails.

What should we focus on? Every online store must set their own objectives and measurable factors, but there are some common ones: email opening rate, the number of emails deleted, clicks on links or direct purchases.

In conclusion, if you want to get ahead of the competition and achieve positive results you must keep in mind these much repeated common errors, and now start to adequately invest your time and budget in correct and effective email marketing strategies.

La entrada 7 common errors that we should avoid with email marketing aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

One of the big problems that we face when it comes to sending e-marketing campaigns to e-commerce is that some of them end up in the spam or spam mail folders of our recipients, so they never get to see the information we want to convey.

The latter, precisely, is the least of our problems since the reasons why an email ends up in those folders go much further.

In this little guide we will offer you a series of guidelines so that your newsletters or emails are considered correct and legitimate by the spam filters and are able to reach the inbox correctly. But, before going over these guidelines, let’s see…

What is and what is considered spam

Spam is all commercial information, received through email or any other online medium, and has not been asked for by the recipient.

It is an illegal activity and totally not recommended, not only for the annoyance that can be caused to the users but because these can include your emails in your list of unwanted emails. This is very harmful to your online reputation, and can even lead you to being marked as blacklisted spam. If this happens, any email you send, even if it is legitimate, will have a higher chance of landing directly in the spam folder.

A bad reputation online is not the only factor that is considered spam. If the content or design of the emails that we create is bad (inclusion of prohibited words, abuse of images …) we also increase the risk, as well as if the behaviour of the recipients of emails is incorrect, such as a low opening level or no interaction with the links of the email.

Some legislation on email marketing

You do not need to be a lawyer or a legal expert to understand the basic rules for emailing business information. We will review the most important rules:

• The first and most basic, email senders must have given permission to receive your information. In the case of owning an online store or drop shipping store, these users will be all those who have bought in your online store and who have authorised you to receive commercial information. It will also be those who have subscribed to your newsletter in the event that your website has implemented this option.
• A mandatory rule is that all of our email submissions must include a link to unsubscribe from the database. There are email marketing managers who automatically take those users off our lists, just as there are others that we have to do by hand.
• It is also mandatory to include an existing physical address of the sender of the email or newsletter.
• In our emails, the identity of the sender must be real. This does not mean that we have to put our first and last name, but the name of the online store or the website from which we send the email.

How to reach the inbox through the content and layout of my emails

Once we have understood the two points above, we must review a topic that we have mentioned in previous paragraphs but that is quite relevant: the possibility that a design or wrong content will damage our online reputation.

Here we cover information that might be obvious, but it is necessary to review some fundamental concepts:

• Words considered as spam: in the post where we spoke about mistakes in email marketing and mentioned that there are words that filters can consider spam more easily to than others.
• Be original: If you always send the same type of email marketing campaign to your subscribers, they may get bored and unsubscribe or mark your email as spam. Create new designs in the calls to action, offer quality content and try to keep your subscribers updated.
• Try to avoid the rebound rate: make sure that the links you add in your email go to the right place and those that they reach are attractive to users to prevent them from quickly leaving your site and to keep the email servers happy.
• More text than pictures: make sure that the proportion of text is greater than that of images since, in most cases, if the recipient does not give permission to download the images, they are not visible. The more information the receiver sees first, the better.
• Be responsive: every time you design an email, check before that everything is displayed correctly on both computers and mobile devices. More and more users are checking their email on their mobile phone, so make it easy and you will win.

Finally, choose a good email marketing management program

Do not send your emails from standard managers like Hotmail or Gmail. These tools are not intended for mass mailing. We recommend that you use other specifics for email marketing such as Mailchimp, MDirector, Mailrelay … many are free (at least up to a maximum number of subscribers and/or submissions) and very simple to use, while powerful and effective.
Follow these tips and you’ll have a much better chance of reaching the inbox of your target contacts.

La entrada The best tips to reach my customer’s email inbox aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

These days it is almost impossible not to have been subject to an email marketing action from some ecommerce site if you have an email account. Offers, promotions, corporate information … the contents of these emails can be of any kind. Email marketing is one of the most well-used in the world of online marketing and continues to be one of the most effective channels when it comes to generating conversions in any kind of online business.

According to the study “current state of marketing by email in 2016” from the Newsletter2Go platform, 98% of respondents claim to be willing to increase investment in email marketing for their e-commerce site in the future. And another very interesting study on the subject of email marketing for e-commerce is one by ADigital, entitled “Research on the use and perception of email marketing in Spain“. Of those interviewed as part of this research, a quarter states that between 10 and 20% of their online sales were made thanks to the use of email marketing.

In short, email marketing in e-commerce is more alive than ever and as we previously mentioned, it remains a key and indispensable channel in any online e-commerce marketing strategy. In any case, for our strategy to be effective, we must follow some guidelines that will help us to capture the attention of users, as well as to prevent our mails from ending up in the dreaded spam folder.

In this article we will give you a series of guidelines to follow when launching an email marketing campaign. Ready? Then keep reading…

Adapt to new trends

Online marketing is a constantly evolving subject. This should encourage us to be up-to-date on all the latest innovations and trends in the sector, as well as adapting our strategies and actions constantly. As far as email marketing is concerned, we might highlight three key trends for the coming year:

• Newsletters in motion: the first newsletters with animated GIFs began to appear in 2015, which had a great impact and generated good results in terms of interaction. Thanks to the general advancement of all e-mail platforms, in 2017 more and more corporate emails have animated/moving elements, either GIFs, presentations or inserted videos. However, some mail readers still do not read them well and only show them as a fixed image. Keep this in mind so that if it happens, the email does not lose any of its meaning.
• Simple and responsive designs: it is well known that that more and more users check their email using their mobile phones. Modelling these newsletters by thinking first of mobile phones and of  PCs secondarily, instead of the other way around, will be a key to success in 2017.
• Personalisation: there are more and more tools in email marketing that allow you to personalise emails so that the user receives only what they need and what is relevant.

Segment your database

As we mentioned in previous paragraphs, personalisation, not only in messages but also in the type of content, is one of the key factors for the success of an email marketing strategy in e-commerce. In this regard, it makes sense to offer content that is relevant to each group of users based on their likes and needs.

Let’s look at a simple example from an online dropshipping store for pets. One way to segment our database would be by type of pet, cat owners for example. A weekly newsletter to this segment with the latest product updates for cats would be much more effective than a generic newsletter to our entire database.

Design campaigns that add value and capture the attention of your customers

Did you know that 70% of internet users have used coupons or discounts that they have received by email at least once? Two for the price of one promotional campaigns or those with discount coupons, usually have a high success rate with customers, although they are not the only ones that generate good conversion levels.

A newsletter or bulletin is another of the most common email marketing actions used in e-commerce. This is an email that is usually done periodically (weekly, fortnightly or monthly) and that often combines different types of content, such as products, articles or innovations from the store, for example.

There are countless email marketing actions that can bring very good results. Here are some examples:

• Welcome campaigns for new subscribers.
• Campaigns for special dates: Christmas, Mother’s Day, Black Friday, or our online dropshipping store anniversary, for example.
• Informative campaigns. This could be to announce the launch of our blog or a new section of our online store for instance.
• News: products, collections, services, etc.
• Tips relating to recently purchased products.
• Congratulations on birthdays, festivities and so on.
• Customer testimonials.

If you want to know more about different types of emails, you can look at this other post on the BigBuy blog which goes into more detail on the subject.

Define your KPI and analyse the success of your email marketing campaigns

Once you have created your database segmentation lists, defined your email campaigns, designed the different creative elements and adapted your messages, it is time to launch … and of course to track the results.

After all, you’re going to get little or nothing from your email marketing strategy if you don’t analyse the results of the actions taken. There are different KPI or key indicators for measuring the success or failure of an email marketing strategy for an e-commerce store, although the best ones will be those that well define your business.

We will now detail the most important:

• Opening rate: % of users who have opened your email.
• Un-subscription rate: % of users who have unsubscribed from your notifications.
• Rebound rate: % of failed emails or those that have not reached the inbox.
• Click rate: % of clicks in the email (of the total number of mails and of those that were opened).
• Conversion rate: % of conversions (sales for example) on total shipments.

Do you have any questions or comments on how to implement an email marketing strategy for your e-commerce site or dropshipping store? We look forward to your comments!

La entrada How to design an email marketing strategy for effective e-commerce aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

MailChimp is a perfect tool to help us manage the main activities of email marketing effectively: designing electronic bulletins, sending bulk e-mailings and analysing performance.

In this introductory post we’ll learn how to configure the basic parameters of campaigns with MailChimp, as well as the data that you’ll need to look at when analysing how they have performed.

Email layout with MailChimp

The first thing we need to know is that with MailChimp we can model our newsletters in three ways: manually, automatically or through a pre-designed template. Let’s look at the differences:

• Manually: by creating a design with Photoshop. This design must be adapted to HTML code so that the different mail managers can read their contents.
• Automatically: Using the templates that MailChimp provides for the layout of newsletters. If your knowledge about design and HTML layout is not great, we recommend using this second option for your email marketing strategy.
• Using pre-designed templates: through platforms or sites like ThemeForest, where we can find a multitude of pre-designed templates, adapted to MailChimp.

We can create fully-customised templates with MailChimp that are adapted to our needs, as well as use all kinds of elements: images, texts, insert links to social networks, videos and GIFs. These templates can also be adapted perfectly to all types of mobile devices, so we need not worry about problems with unresponsiveness, as they already set up for this purpose.

The steps to layout a newsletter with MailChimp are:

1. Select the type of campaign you want to send

There are four types of campaign but there are two that may interest you more, due to their particular characteristics and projected results:

• Normal campaign: a campaign modelled with MailChimp’s tools and based on HTML.
• A/B testing campaign: with this type of campaign we’ll send very similar emails but will change some details (like the colour of a button or CTA, the copy that accompanies an image, or whether we put in the price of an item or not). The idea is to change only one element each time, so that we can objectively analyse what design is working best. Sometimes, with something as simple as a CTA being on one side or another, the results of the emailing campaign can vary considerably.

2. Choose the list of recipients

It is very important to fill in all the fields well, and then to get a good report on the campaign. First we choose the list to indicate who we want to send the newsletter to. These listings can be filtered in a number of ways.

3. Fill in the basic information for the MailChimp campaign

It is very important to then fill in the four fields that we see in the image, although the two most important are the following:

• Email subject: in an article on how to create an effective email, we discussed the keys to choosing the best possible subject line.
• Sender’s name: the originator’s identity must be real in the emails that you send. This and other useful information can also be found in our article with tips on getting your emails to arrive in the email box of your intended recipients.

4. Select email template style

Although later it can be modified without any problems, it is important to select a standard template that can then be adjusted to our needs. The grey boxes can be headers or images, and the lines correspond to the texts.

5. Email layout with MailChimp

This tool allows us to view the newsletters as if we were the recipient. We can additionally do a test sending of the emails we want and preview how they are going to look before we send them. Note that in the upper header are two default phrases: the one on the left (“Use this area to offer a short preview of your email’s content”) you’ll have to change and add a phrase that summarises your mailing; and the second (“View this email in your browser,”) should also be modified and translated into the appropriate language, in cases where your submission is not in English.

The editing and layout is very simple, consisting only of dragging the modules from the right to the space you want them to appear in. You can edit, delete or duplicate them once added to the email. Each type of module offers you different options, but they are all very intuitive and it won’t be difficult for you to get used to this design system.

6. Finalise and send

We are approaching the final step of this MailChimp guide. You can do the mailing at any time once the layout is finished, or schedule it to launch on the day and time that suits you best. It is advisable to send a test before you do the definitive mailing, and remember that if you decide to send the mail later, you’ll be able to edit it at any time prior to sending.

7. Performance analysis of emails with MailChimp

One of the great advantages of email marketing tools like MailChimp is that it allows you to analyse the performance of the campaigns quite deeply.

In the “Reports” section we can analyse several metrics that will help us to optimise our future campaigns, once we get to know our recipients better. We can see the opening rate of email sent, the time when users have opened it, how many times each user has looked at it, the rebound rate, the parts of the newsletter that have been clicked on, and so on.

Some of the most important metrics to analyse are the following:

• Un-subscriptions: the number of people who unsubscribed from your mailing list after you’ve sent them email. If there are a lot of people who have unsubscribed, you should ask yourself if you are doing the mailings correctly. Perhaps the content was not interesting, or the database you sent it to, was not well segmented.
• Bounces: occur when an email cannot be delivered to an email address, either because they are invalid or due to unexpected errors during sending.
• Openings: allows us to see what percentage and the number of receivers of our mail who have opened them. At this point, an attractive email subject line plays an important role.
• Clicks: shows us who clicked on one of the links we included, out of all the subscribers who opened our newsletter.
• Heat maps: are used to analyse where the newsletter has been clicked and to find out which are the “hot spots” on our emails.
• Google Analytics: MailChimp can be linked to Google Analytics to carry out an analysis of the campaigns, as well as to track the conversions that are achieved through your email marketing actions.

We hope that this short MailChimp guide has helped you to start exploring the exciting world of email marketing. Our main advice is that you start practicing and always analyse the results you get.

La entrada How to configure and analyse campaigns in MailChimp – MailChimp guide aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.