Do you still question the importance of transport companies in the ecommerce era?

Transport companies: the key to customer loyalty

At BigBuy we know perfectly well that customers set the guidelines that need to be followed, so it is of vital importance to have transport agencies that are adapted to their needs. However, the logistics of an ecommerce company are certainly one of the least attractive aspects of setting up an online store; hence the growing need for dropshipping.

When you start working with BigBuy, you leave the logistics in our hands. With BigBuy you can be sure that your ecommerce company image will not be adversely affected. We only work with the best, because leaving the selection of transport companies to chance can be fatal for your image. You may think that talking about a bad image is going too far, but the importance of a transport company in brand perception is increasing every day.

In a physical store, many things work for or against the brand, especially when selling directly to the customer. In ecommerce this responsibility falls on the transport companies. Logistics plays such a crucial role in customer satisfaction that even if they trust your online store and its products, if they are unhappy with the delivery, they will probably never trust you again.

To a large extent logistics will be what generates engagement and loyalty towards your brand. Several studies give us the reason: 51% of respondents would not buy in an online store again after having had a bad experience with the delivery. In fact, one of these studies reveals that 81.3% would be more faithful to an ecommerce store that offers faster delivery options.

Retaining a customer costs infinitely less than getting a new one, so don’t lose them. Trust in a dropshipping provider that has a large portfolio of transport companies.

BigBuy and its major logistics allies

Our years of experience have made us learn that quality and excellent customer service will lead any business toward success. At BigBuy we provide our customers with a large portfolio of transport agencies they can rely on, and sometimes create working relationships with.

Among all of our logistics partners, at BigBuy we have international transport companies and distributors with sufficient capacity to meet the needs of our customers, distributors and, of course, the resources to respond to our requirements and shipping volume.

• SEUR: during the week of Black Friday in 2019, it handled over two million shipments, with a peak in Spain of half a million on Tuesday, November 27. A figure that undoubtedly demonstrates its logistical capacity. SEUR is recognised for its speed.
• Correos (Post Office): 2019 was a record year for the Spanish company, as it exceeded 165 million shipments. In fact, 59 million were managed by Correos Express through its urgent parcel delivery branch, which demonstrates the importance of delivering as soon as possible.
• UPS: this parcel company distributed 800 million packages globally on the Black Friday and Cyber Monday line.
• GLS: thanks to its transport network, it is one of the leading parcel companies in Europe. It provides parcel services to more than 270,000 customers and also offers express services and logistics solutions. Its own coverage reached 41 countries and seven U.S. states.
• FedEx: the world’s leading transport company, it handles around 14 million packages every day.
• DHL: this transport company is similar to Correos. With a 30% growth rate associated with e-commerce, its subsidiary DHL Express has had peaks of over 100,000 international packages a day.
• Deutsche Post, Royal Mail, DSV, La Poste, Dachser are all transport companies that are part of the BigBuy catalogue and have years of experience, speed and reliability.

Advantages of working with many transport companies

As they say, variety is the spice of life, which is also the case with transport companies. At BigBuy, we believe in the importance of transport companies in the ecommerce era. We are committed to collaborating with the greatest possible number of courier companies. The advantages of this strategy are many and varied:

• By opening up the range and working with many transport companies, we have ended up collaborating with the best in each country, both in terms of capacity and price.
• The world is large and, as is well known, there are so-called “remote areas”, which can be quite a headache. Having this wide variety of transport companies at BigBuy means all areas are covered, often with more than competitive prices.
• With regard to price, it is certainly a great advantage to be able to choose between so many transport companies, since we can offer the best price in each area.

As you can see, logistics and the role of transport companies are essential to the success of an ecommerce business and can help to ensure customer loyalty. So if you have opted for dropshipping as a business model, you have nothing to worry about. At BigBuy we not only take care of the logistics, but we offer you the greatest possible variety and quality. Try it for yourself!

La entrada The importance of transport companies in dropshipping era aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Many businesses are satisfied with attracting new customers but do not worry about loyalty. This is a serious mistake since customer loyalty is cheaper than attracting them. Although that does not mean it is easy.

What happens is that a lot of the time we are not aware of the few efforts that can cost a loyalty strategy in e-commerce. Some actions cost more and others are much simpler. Let’s list some of the points to keep in mind when carrying out our loyalty strategy. With just one of them, we will be able to verify how a customer’s trust is strengthened and how we can improve our possibilities of purchase.

Customer service, the face of the company

In a physical store, the customer can receive many inputs from the company: if the area is illuminated, if the sales assistants are pleasant and if the products are displayed correctly…. The shopping experience itself tells you a lot about the company. Well with e-commerce the same thing occurs: the client draws conclusions from the company knowing their e-commerce, the stock of products, the contents of the descriptions…. If we do not make that analogy we can ignore an important point such as customer service.

Marking a loyalty strategy that puts the post-sales service in the spotlight is very important. Companies such as Amazon manage to retain customers due to the quality of its customer service, offering call quality and ease when it comes to making returns.

Personalise interactions

As we discussed earlier in this article on newsletters for e-commerce, it is very important to customize the interactions with our users.

When we talk about “personalising” we speak, on the one hand, about calling the user by their name, but also offering content that interests them. If, for example, we have a pet product store, it is a good idea to differentiate between dog and cat products, so we will not send dog products to cat owners, nor cat products to dog owners. We will focus on communication and our loyalty strategy so that each user receives useful information tailored to them. This increases our engagement and loyalty to our online store.

Use social media and connect with your audience

Not many companies use Facebook for commercial purposes as the sole objective, what it is clear is that the goal that social networks best meet is the loyalty of the public. If we offer our audience interesting content through social networks, they will not follow us for commitment, but with a real interest. Often the content does not need to be created by us, nor does it need to talk about the brand. It is enough that it is content that gives us personality and links us to our users.

In the same way, social networks continue to be a channel of customer service. For better or for worse, some users will tell you the good things about their experience (and those who have had bad ones, even more) or will talk about their experience of the brand. However, it allows many of them to ask questions or voice their concerns, so it is important to also be available to them.

Competitions are another way to connect with our audience and make them interested in our products; they also generate activity within social networks and people’s movement, so we can include it both in our loyalty strategy and in the recruitment of new customers.

Discounts and coupons within the loyalty strategy

If we want to be loyal to our ecommerce audience, discounts and coupons are a good option, as long as they are offered exclusively or only available to customers after a purchase or after a period without buying, because of a specific time of the year, their birthday….Loyalty strategies based on sending discounts or coupons to customers aim to reward the customer for their loyalty, as well as loyalty programs that accumulate points or discounts, increasing customer satisfaction and the possibility of repeat purchases.

On the other hand, there are discounts there to attract customers that, although they are also a way to direct traffic to our website, are not within the loyalty strategies.

Private or exclusive sales

In the current market, being a VIP is very democratized, but it does not cease to please. Carrying out a loyalty strategy that rewards loyal customers with early or private sales of new products in a timely manner is something that costs planning time, but not money directly.

Planning a consistent loyalty strategy is very important to improve our online business, but do not forget that, however much cheaper it may be in economic terms, it requires time, dedication and effort, such as the development of a CRM or content that generates engagement with the clients. Carrying it out will require having to listen to our customers and know what they want. Only in this way can we carry out a loyalty strategy that improves visits, traffic and sales in our online store.

La entrada Discover the best e-commerce loyalty strategies aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.