In previous posts, we have discussed the main reasons why companies decide to activate advertising campaigns on Facebook or Twitter. Although many tend to consider Pinterest to be a secondary social network, its importance shouldn’t be downplayed. There are already more than 70 million people who use this social network on a daily basis, 80% of the total number of users being women.

But how does Pinterest work for companies? Pinterest offers a multitude of possibilities and is a unique opportunity to position your e-commerce site and bring you greater visibility. However, as is the case with all social networks, one should create continuous advertising campaigns on Pinterest in order to reach and connect with the higher quality users. This means ensuring that your pins are located right where your target audience will see them, which therefore makes it easier for them to quickly interact with them.

With advertising on Pinterest, it should always be the case that the pins visible to users are based on their own interests and the activities they have been involved in thus far. If this segmentation is not properly done, users cannot disable the promoted pins, but they can hide those that they do not like or that do not match their interests.

What is the main goal of your Pinterest ads campaign?

First of all, you have to define what the main goal of your advertising campaign on Pinterest is. You should choose from the following 3 objectives:

• Engagement: if you are looking for good engagement you will want to bring about any kind of interaction with your promoted pin, such as re-pins and clicks for example. In this case you pay for each interaction that takes place.
• Traffic: redirect traffic to your website when users click on your promoted pin. You will pay for each click that links to your website.
• Visibility: promote a pin in order to present your brand to a relevant target audience.

How to create a promoted pin

To create a promoted Pinterest pin, you need to have a company account. If you don’t already have one, you can either create a new account or you can convert your current Pinterest profile into a company account.

1. Then head to the top left of the Pinterest home page, place the cursor over the ads button and choose the Overview option. Pinterest will then show you a panel or Ad manager very similar to the one in Facebook. Now you can start creating and configuring your new Pinterest advertising campaigns!

2. The first thing that you must decide on, as we have already covered in some depth, is the main objective of your campaign. To advertise on Pinterest it’s important to know how to create a promoted pin, select the engagement objective and thereby boost engagement with your pins. And if you need to direct traffic to your website, it’s as easy as selecting the Get Traffic To Your Website option.

3. The next step is also very similar to Facebook or Twitter: name your campaign, select a start and end date and choose a daily budget. Once you have pressed the continue button, the system asks us to add more details about our advertising campaign, such as creating the audience that we want to focus on, the interests of our target audience, localisation, languages, devices and so on. Among these options we also have the chance to add keywords to better define our promoted pin. We’ll break down these points below.

4. After completing this stage a list of all your pins will immediately be displayed so you can select the pin you want to use for your Pinterest ads campaign. If you already have in mind which pin you want to promote, you can search for it directly through the search engine to expedite the process.
Another option is to first know which PIN has been the most clicked on or the most re-pinned in the last 30 days and to promote it, which will ensure the success of the campaign in advance. After selecting the pin, add a name and a destination URL, making sure that it goes to the specific page where you want users to land, not a generic home page. This will significantly improve the CTR and bounce results.

5. Now select those topics that are most relevant to your target audience. This point of creating a promoted pin is very important with advertising on Pinterest, as a good choice will help you reach and quickly connect with your target audience. So the main objective here is to place your promoted pin in the Pinterest categories that these users will come across while browsing. Very important! Make sure you choose only those interests that are relevant to your particular pin, not the general interests of your entire audience. Be very precise!

6. Then select the keywords you want to add to your promoted pin so that it appears when users search for these items while browsing Pinterest. As previously mentioned, a correct selection of keywords is fundamental for the campaign to obtain the anticipated results. It is also really important to connect with users throughout the purchase process, as Pinterest works like any other search engine. At this point Pinterest also gives you some relevant keywords related to those that were previously inserted, that you can also add.

7. Once we have established the interests and the key words, it’s time to segment our campaign and select data that are also very important to its success: the geographical locations where the promoted pin will appear, the language(s), devices (mobile, tablet and/or desktop PC) and the sex (male, female or both) which you want to address.

8. To complete the process you have to enter the maximum amount you are willing to spend on your bid for the cost per engagement (CPE), at the bottom of the page. To help you make this decision Pinterest offers you a list of what advertisers are bidding and will also tell you if your offer is low, good or strong. In other words, Pinterest will inform you of how your offer compares to those of other advertisers. CPE is a Pinterest advertising system that pays every time the user performs an action beyond simple visualisation or clicking on a promoted pin, such as providing “like” comments, or in short, interacting. This is not the only method of payment offered by Pinterest, but it is the one that is usually used when promoting a pin.

9. Finally, enter all the payment information and set up your billing, if you have not already done so. Very important! There is no review page, so make sure your campaign is 100% correct before you click Send, as you will not be able to change your ad once you have sent it. You will always be able to edit certain details about your campaigns at any given time, including the campaign name, end date and daily expenses, as well as to end the campaign.

How to set up a conversion tag to track performance

To monitor, optimise and analyse the advertising campaign on Pinterest and to see how successful your promoted pin is, you can enable conversion tracking. To do this, you will need to add a code or conversion tag to your website in order to track the behaviour of the traffic in question.

This conversion code helps you to know for certain how many people have made purchases on your e-commerce site after seeing and interacting with your promoted pin. This factor is very important in order to be able to assess whether it is really worth investing money in advertising on Pinterest.

To create this conversion tag, go to the top left of the Pinterest home page, place the cursor over the ads button and then choose the Tracking option. From here, you can review all the conversion tags that you have created so far or create new ones. After you create a new conversion tag, Pinterest will show you a snippet of code that you must copy and paste into the website that you want to track.

We recommend that you combine your Pinterest SEO strategy with advertising so that your e-commerce site gains visibility, in addition to attracting more traffic through different channels that increase brand visibility while reaching more of your target audience.

La entrada Advertising on Pinterest: A basic guide to creating a Pinterest Ads campaign aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Pinterest purpose is to arouse people’s interest through images. This is why this social platform is a catalogue of global ideas. It is one of the least-valued social networks, but its potential for business is very high.

Unlike Facebook or Twitter, which base their activity on conversation, Pinterest focuses on  interests, as we have indicated above. Users of this social network are not looking for friends, they are looking for new ideas, or to share their own. So it’s the perfect channel to expand the reach of brands, disseminate content and generate traffic for your e-commerce site or business. The content found on Pinterest is designed to inspire users to place pins (save images) on their profiles as a source of ideas for projects. In addition, the pins can be spread 100 times more than a tweet and are 1,600 times more enduring than a Facebook publication.

How to optimise your Pinterest profile

As explained, the importance of using Pinterest for businesses is very high. You should therefore optimise your profile so that users can easily find you by your  business name. Let’s look at the main elements that form this profile:

• The title of your Pinterest profile must be the name of your e-commerce site.
• The user name must also be the name of the company.
• The description also has great relevance. It is advisable to add a few lines describing your company, your website and other relevant corporate information.
• This description will be visible under the profile photo, which must also be an image that represents your business. The most logical image to use in this case would be the company logo.
• It is also essential to indicate the URL of your company’s website.

The names of the pinboards or boards have to be eye-catching to capture the attention of the target audience of the e-commerce site. In addition, they must contain key words to facilitate their being found through search engines. For example: “cooking essentials”, “travel accessories”, “Valentine’s day gifts”. Titles should be descriptive and represent the content contained in the board. Focusing the content of each pinboard on a topic or product category works very well.

It is also important to note that products must be labelled correctly. Pins can be tagged and categorised using hashtags (for example: #adidastrainers). This is very important, since they function as keywords that will serve as search criteria and will be found by people interested in the articles.

Pinterest for businesses, an important and relevant tool to attract traffic to your ecommerce site

Speaking globally, Pinterest is basically a feminine network, with 80% of users being female. However in Spain the percentage is a little less, at 60%. Therefore, with 4 out of 10 users in Spain being men, Pinterest is a good marketing tool to reach large numbers of both men and women. In fact, Pinterest has already become the social network with the highest sales for online stores, ahead of Facebook.

Each time you share a pin you are sharing an image and a URL at the same time. The visual part of the PIN will attract the attention of the user, while the URL is the final destination, where we want the target to land. Ideally, this will be the landing page of the product in your online store, where the user can see all the features of the item in question and the means to purchase it. This is how we promote conversions.  In the following images, clicking on the “Visit” button would lead to the corresponding page where the product is bought.

The display of your e-commerce site on Pinterest can also be boosted by actions as simple as adding a “Pin it” or “Save” button to the images of your products.

In this way you offer your site visitors the possibility of sharing your content on their profiles on this social network, thereby expanding the scope of your e-commerce activities. When users click on the “Save” button they will see the following image that tells them how to share that image in their profile:

In this way you offer your site visitors the possibility of sharing your content on their profiles on this social network, thereby expanding the scope of your e-commerce activities. When users click on the “Save” button they will see the following image that tells them how to share that image in their profile:

In this way you offer your site visitors the possibility of sharing your content on their profiles on this social network, thereby expanding the scope of your e-commerce activities. When users click on the “Save” button they will see the following image that tells them how to share that image in their profile:

SEO optimisation at Pinterest

Pinterest is not just a social platform, it is also a search engine. Therefore, optimising is key when it comes to achieving maximum visibility for your pins.

Optimisation of product titles, descriptions, labels and image details

Be sure to include all the details of your items, such as materials, colours and the brand. Any keyword that you think your customers can look for and relate your products to should be included.  These keywords should be added in the titles of articles, descriptions, tags, image details and in the name of the image file.

Whenever necessary, use the pin description to expand the product information. You have up to 500 characters to do so. However, it should be taken into account that too much text can be negative, so if the description does not add value, it is better to keep it simple and limit it to only one or two lines. When writing the description, especially in the case of articles belonging to an e-commerce site, we should put ourselves in the place of consumers and think: what information is needed? Or, how will I help spark their interest in buying?

Pinterest for businesses, a good tool for increasing sales

More than two thirds of all Pinterest content is pinned from a website or online store. Therefore, this social network is an ideal place to go shopping (and we are not the only ones saying this, as 93% Pinterest users have used it to plan purchases).

Unlike other social platforms, such as Instagram, Pinterest goes beyond merely sharing an image. The pins also work as calls to action. Thanks to the different types of pins it is possible to add extra information that encourages users to interact with the content. The different types of pins are:

• Product pins: Allow you to indicate the price, availability and description of a product from your website. See how to activate this type of pin on your website.

• Item pins — make it possible for the user to turn a board into a reading list.
• Recipe Pin: Transform the description of the pin into a list of ingredients and step-by-step instructions.
• Place Pin: Create a map in which you position your pins based on the geographical location.
• Movie Pins: Allows video clip playback without the need to exit Pinterest.

In the case of e-commerce, the most useful are the product pins. Pinterest is additionally destined to make online stores perform better with their help, because with the new Buyable Pins, users can buy directly through the social network itself, without having to go to another website.

The Buyable Pins are similar to single pins, but they add the price of the product, its characteristics, variants and a “Buy” button. With this customers can make the purchase directly from the Pinterest mobile app.

These Buyable Pins have shown that they generate twice as many mobile conversions as the regular pins. So Pinterest is becoming a key tool for increasing profits for online businesses.

How to get to know your businesses’s target audience with Pinterest

Pinterest analytics hide data that can improve your website conversions. You have to pay attention to the pins with the most likes or those that are the most shared.

You can also use this information to improve your marketing strategy and use your time more effectively, by using Pinterest updates and dedicating more effort to the most popular boards and themes for example.

La entrada Pinterest for businesses: how to make the most of what it offers aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

SEO or organic positioning is not just something Google does. Many other online tools and portals also have their own hierarchical search results system. In this article we will see how to position in Pinterest, the most visual social network.

It is very important to differentiate yourself from the competition by knowing the details of the proper functioning of each of these online portals, and not to make the mistake of performing the same actions and SEO strategies for all equally. One of these web portals is, in this case, one of the most appropriate social networks to generate business and sell products online, Pinterest. In another post we already explained the relevance and importance of Pinterest for online businesses or e-commerces, so today we are going to go one step further and reveal the keys to highlight our products from other online stores similar to ours through a definite and concrete SEO strategy for Pinterest.

First of all, let’s review some data that will convince us that Pinterest is the ideal social network for our e-commerce, and everything that can be achieved with a good positioning of our products.

Interesting facts about Pinterest for e-commerce

This data corresponds to the last study carried out on Pinterest in 2014, although it can still be applied today:

• 69% of Pinterest users encountered, while browsing the social network, products they were interested in purchasing.
• 67% of the users of this social network discover daily, thanks to Pinterest, very interesting products and new trends.
• Each e-commerce that posts via Pinterest as a sales channel, obtained, on average, 17% more benefits than those who did not use this social network.

Once we know how beneficial Pinterest can be for our online business, let’s list the keys to try to position our products better than the competition.

Research and select the most appropriate keywords

The easiest and most effective way to know which keywords are the best to attract visitors to your pins is to perform all types of searches through the Pinterest search engine. It tests the performance of Pinterest searching and observes which results appear first and how Pinterest shows these results, the boards and the pins.

Another technique is to use the automatic suggestions that Pinterest also offers when we start writing our search. On the other hand, differences between mobile and PC when investigating how Pinterest shows the results can also be useful to investigate how the SEO works in Pinterest. Keep in mind that more than 75% of Pinterest usage takes place on phones and tablets, so it may be even more interesting to optimise the SEO pins focused on mobile devices than on PCs.

Analyse the volume of searches and results for each keyword

Sometimes, it is smarter to establish an SEO strategy towards the keywords “long tail” than trying to position ourselves using the same words that the other competitors use. To analyse the performance of certain keywords in Pinterest, you can use a simple Google formula: Site: pinterest.com keyword.

This way you will be able to know how many Pinterest results appear for each keyword and calculate the chances that your product will appear well positioned in the search results. It will not be the same to try to position ourselves with a word that has 100,000 results in Pinterest than another that has 1,000.

Optimise your profile correctly in Pinterest

Before starting to pin, it is very important to fill in all the data on your profile, as well as to choose the correct username. Although it may not seem like it, these two things are essential for SEO in Pinterest. The user name itself can be chosen in a way that reflects your presence and the way you want to be discovered.

The URL will serve as a keyword, so be sure to choose a clear, straightforward and memorable user name. This also applies to the actual profile name you choose, as it will also help you to find you easily.

Verify your e-commerce

According to SEO studies on Pinterest, verified websites appear to take priority over search results that do not have them, so it can also be a good opportunity to stand out.

Create neat and attractive boards

Your boards should be attractive and well organised by themes and types of products, with a lot of emphasis on using keywords in the titles and offering excellent quality in the product images. If we analyse the rise of our products from an SEO perspective, it is important to think as if we were a user when choosing the title and defining the description of our product.

It is clear that a fun title is great and can also draw a lot of attention, but if you really want to improve SEO positioning in Pinterest, you should optimise the titles in a way that they can be discovered in the simplest way possible. Being creative does not clash with being effective, so do not hesitate to mix optimised texts with something more attractive and original. It will make the difference to those who only seek simple and hard SEO and do not think about users.

Optimise your pins for SEO

Continuing with what we have discussed above, each of your pins should also be optimised at the SEO level. That is, each pin will have to have its own title and description using the most general keywords related to that product.

Do not be afraid to be too descriptive in your pins and use the maximum space that the social network offers for each pin adding as much detail as possible, as this will help Pinterest’s search engine when displaying the results for each search.

Avoid hashtags or keyword listings

Doing SEO in Pinterest does not mean writing unconnected lists of hashtags or nonsense keywords. Search engines are generally smarter and read the descriptions as we read people, so when they discover these types of texts, they do not usually position them simply. On the other hand, you should also think about users and offer them as much information as possible. Logically, they will prefer to pay attention to a pin in which all the details of a product are explained logically and simply to an endless list of keywords that do not offer them any information.

Use the Pinterest enriched pins

Enriched pins are a new and improved version of normal pins, providing more information about a product, such as the price. They can be used in six contexts (films, recipes, products and locations) and are much more effective than the usual pins, and the Pinterest search engine also tends to position them better.

Constantly pinning and sharing

The social network “rewards” accounts that use their tool consistently. It does not mean that you have to spam and share thousands of pins every day at all times, but keep your account alive, update boards, create new ones, interact with other users, and so on.

Focus on the quality and usability of the images

Pinterest is based 100% on the images that are shared, and these must be very careful and of extreme quality to generate attention among your possible buyers. The more times your pins are visited, the better they will be positioned, so from here onwards we recommend that you dedicate time to that quality.

Finally, we also recommend that, if you can, always use vertical images rather than horizontal ones since these occupy more space when navigation the boards and search results, so they are more likely to be clicked on. The ideal size of an image for a pin in vertical format should be approximately 736px per 2000px, in order to occupy the space we discussed and gain more chances of getting clicks.

As you see, doing SEO in Pinterest requires more attention and research than it first seemed. For our part, we recommend it 100% because it is the social network with the most conversion percentage in the form of purchases.

La entrada How to position products and do SEO with Pinterest aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.