How to position products and do SEO with Pinterest

Do you know SEO is not just a ‘Google thing’? You can also optimise your Pinterest profile so your potential clients find you first. Find out how!

SEO or organic positioning is not just something Google does. Many other online tools and portals also have their own hierarchical search results system. In this article we will see how to position in Pinterest, the most visual social network.

It is very important to differentiate yourself from the competition by knowing the details of the proper functioning of each of these online portals, and not to make the mistake of performing the same actions and SEO strategies for all equally. One of these web portals is, in this case, one of the most appropriate social networks to generate business and sell products online, Pinterest. In another post we already explained the relevance and importance of Pinterest for online businesses or e-commerces, so today we are going to go one step further and reveal the keys to highlight our products from other online stores similar to ours through a definite and concrete SEO strategy for Pinterest.

First of all, let’s review some data that will convince us that Pinterest is the ideal social network for our e-commerce, and everything that can be achieved with a good positioning of our products.

Interesting facts about Pinterest for e-commerce

This data corresponds to the last study carried out on Pinterest in 2014, although it can still be applied today:

• 69% of Pinterest users encountered, while browsing the social network, products they were interested in purchasing.
• 67% of the users of this social network discover daily, thanks to Pinterest, very interesting products and new trends.
• Each e-commerce that posts via Pinterest as a sales channel, obtained, on average, 17% more benefits than those who did not use this social network.

Once we know how beneficial Pinterest can be for our online business, let’s list the keys to try to position our products better than the competition.

Research and select the most appropriate keywords

The easiest and most effective way to know which keywords are the best to attract visitors to your pins is to perform all types of searches through the Pinterest search engine. It tests the performance of Pinterest searching and observes which results appear first and how Pinterest shows these results, the boards and the pins.

Another technique is to use the automatic suggestions that Pinterest also offers when we start writing our search. On the other hand, differences between mobile and PC when investigating how Pinterest shows the results can also be useful to investigate how the SEO works in Pinterest. Keep in mind that more than 75% of Pinterest usage takes place on phones and tablets, so it may be even more interesting to optimise the SEO pins focused on mobile devices than on PCs.

Analyse the volume of searches and results for each keyword

Sometimes, it is smarter to establish an SEO strategy towards the keywords “long tail” than trying to position ourselves using the same words that the other competitors use. To analyse the performance of certain keywords in Pinterest, you can use a simple Google formula: Site: pinterest.com keyword.

This way you will be able to know how many Pinterest results appear for each keyword and calculate the chances that your product will appear well positioned in the search results. It will not be the same to try to position ourselves with a word that has 100,000 results in Pinterest than another that has 1,000.

Optimise your profile correctly in Pinterest

Before starting to pin, it is very important to fill in all the data on your profile, as well as to choose the correct username. Although it may not seem like it, these two things are essential for SEO in Pinterest. The user name itself can be chosen in a way that reflects your presence and the way you want to be discovered.

The URL will serve as a keyword, so be sure to choose a clear, straightforward and memorable user name. This also applies to the actual profile name you choose, as it will also help you to find you easily.

Verify your e-commerce

According to SEO studies on Pinterest, verified websites appear to take priority over search results that do not have them, so it can also be a good opportunity to stand out.

Create neat and attractive boards

Your boards should be attractive and well organised by themes and types of products, with a lot of emphasis on using keywords in the titles and offering excellent quality in the product images. If we analyse the rise of our products from an SEO perspective, it is important to think as if we were a user when choosing the title and defining the description of our product.

It is clear that a fun title is great and can also draw a lot of attention, but if you really want to improve SEO positioning in Pinterest, you should optimise the titles in a way that they can be discovered in the simplest way possible. Being creative does not clash with being effective, so do not hesitate to mix optimised texts with something more attractive and original. It will make the difference to those who only seek simple and hard SEO and do not think about users.

Optimise your pins for SEO

Continuing with what we have discussed above, each of your pins should also be optimised at the SEO level. That is, each pin will have to have its own title and description using the most general keywords related to that product.

Do not be afraid to be too descriptive in your pins and use the maximum space that the social network offers for each pin adding as much detail as possible, as this will help Pinterest’s search engine when displaying the results for each search.

Avoid hashtags or keyword listings

Doing SEO in Pinterest does not mean writing unconnected lists of hashtags or nonsense keywords. Search engines are generally smarter and read the descriptions as we read people, so when they discover these types of texts, they do not usually position them simply. On the other hand, you should also think about users and offer them as much information as possible. Logically, they will prefer to pay attention to a pin in which all the details of a product are explained logically and simply to an endless list of keywords that do not offer them any information.

Use the Pinterest enriched pins

Enriched pins are a new and improved version of normal pins, providing more information about a product, such as the price. They can be used in six contexts (films, recipes, products and locations) and are much more effective than the usual pins, and the Pinterest search engine also tends to position them better.

Constantly pinning and sharing

The social network “rewards” accounts that use their tool consistently. It does not mean that you have to spam and share thousands of pins every day at all times, but keep your account alive, update boards, create new ones, interact with other users, and so on.

Focus on the quality and usability of the images

Pinterest is based 100% on the images that are shared, and these must be very careful and of extreme quality to generate attention among your possible buyers. The more times your pins are visited, the better they will be positioned, so from here onwards we recommend that you dedicate time to that quality.

Finally, we also recommend that, if you can, always use vertical images rather than horizontal ones since these occupy more space when navigation the boards and search results, so they are more likely to be clicked on. The ideal size of an image for a pin in vertical format should be approximately 736px per 2000px, in order to occupy the space we discussed and gain more chances of getting clicks.

As you see, doing SEO in Pinterest requires more attention and research than it first seemed. For our part, we recommend it 100% because it is the social network with the most conversion percentage in the form of purchases.