The creative possibilities are endless: from podcasts, to webinars or live streaming. Each day we receive approximately 5000 hits and many of them are in video format. In 2021, 81% of companies used video as part of their marketing strategy.

In this post we talk about the tools you need to know in order to create valuable content for your business. Here, we discover 5 free video editing programmes that are vital for your strategy

Blender

Blender is an open code programme that enables you to edit videos for free. It is a highly powerful video editor which gives you everything from the more basic options to the most comprehensive ones. So, whatever your level, you can use this programme to edit your videos in a easy way.

To begin with, Blender was created for 3D modelling and is mainly used to develop video games. However, it also gives the option of editing audio visual elements and is an app aimed at content creators.

The Blender video editor includes the following features:

• Preview, waveform, chrome vectorscope and histogram screens.
• Audio mixing, synching, audio sweeps and waveform viewing.
• Up to 32 slots to add video, images, audio, scenes, masks and effects.
• Control of speed, layers, transitions, keyframes, filters and others.

This programme is available for Windows, Mac and Linux and can be downloaded from its website.

Lightworks

A video editor that is known for its ease of use. LightWorks knows how to sell itself very well, and  they say: “For 30 years, Lightworks has helped every type of video editor and creator imaginable; from Oscar-winning Hollywood legends to YouTubers.”

This sentence says it all. If you are looking for a programme to edit your videos for free, Lightworks is a very simple editor that will take your creations to the next level.

It is available for Windows, Mac and Linux and offers you several options. It has a free version and another more professional one, although the free version should be more than enough for any content creator.

The free version includes:

• It is activated every 90 days
• Pre-set titles and subtitles
• Access to the LightWorks forum
• Access to the storage cloud
• Back up copy
• Very powerful editing timeline
• No watermark when exporting
• It supports all formats
• Video exports only in 720p, perfect for YouTube videos.

iMovie

If there is a video editor par excellence which is known all over the world, it is iMovie. It is only available on Mac and is so intuitive that, even if your knowledge of video editing is very basic, you will find it simple to use.

iMovie gives you the option of using titles, subtitles, text, audio… Basically, a comprehensive video editor and it is completely free.

With a few simple steps, you will be able to transform your video clips into a professional video and be ready to upload to your platforms. In addition, iMovie gives you options for special effects such as, using slow motion, fast motion, picture-in-picture, or split screen effects.

iMovie gives you endless possibilities and you will be able to edit from your Mac, iPhone or iPad. From wherever you are, whenever you like.

OpenShot

Although the look & feel of its website is not as modern as the rest, Openshot is another user favourite and may remind you a little of iMovie because of its simplicity and because it is highly intuitive to use.

The features it includes are:

• It is multi-platform
• Allows trimming and cropping
• Use animations
• Unlimited tracks
• Video effects
• Audio waveforms
• Editing titles
• 3D animations
• Slow motion and time effects

This is a simple and free editor that you can use to start creating fabulous videos.

Filmora

Whether you are a beginner or you are at an advanced level, if you are looking for a video editor that will transform your content, you can use Filmora. It is a really easy-to-use editor which offers many editing possibilities.

Its features include:

• It supports more than 10k resources
• Trim, crop, split, join, rotate videos
• Picture-in-picture, split screen, screen record
• More than 300 transitions, filters and layers, it enables you to make videos with photos and music free of any rights

It is available for both Windows and Mac.

Choose the free video editing programme that best suits your marketing needs

In this article we have told you about 5 very popular free video editing programmes, but it is true to say that there are endless options. Only you, by researching your needs, will know which one best suits your marketing strategy.

Clearly, all the options have their pros and cons, so it is important that you know what your requirements are. A well-made video is an essential part of your strategy, since it either helps you to tell your story or to show your product to your target audience. It can be a very powerful tool which, when used well, will turn your brand around by 360 degrees.

La entrada 5 free video editing programmes that are vital for your strategy aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In fact, all social networks encourage the use of video primarily as a form of content, such as Instagram with Reels or TikTok, for example.

The creative possibilities are endless: from podcasts, to webinars or live streaming. Each day we receive approximately 5000 hits and many of them are in video format. In 2021, 81% of companies used video as part of their marketing strategy.

In this post we talk about the tools you need to know in order to create valuable content for your business. Here, we discover 5 free video editing programmes that are vital for your strategy

Blender

Blender is an open code programme that enables you to edit videos for free. It is a highly powerful video editor which gives you everything from the more basic options to the most comprehensive ones. So, whatever your level, you can use this programme to edit your videos in a easy way.

To begin with, Blender was created for 3D modelling and is mainly used to develop video games. However, it also gives the option of editing audio visual elements and is an app aimed at content creators.

The Blender video editor includes the following features:

• Preview, waveform, chrome vectorscope and histogram screens.
• Audio mixing, synching, audio sweeps and waveform viewing.
• Up to 32 slots to add video, images, audio, scenes, masks and effects.
• Control of speed, layers, transitions, keyframes, filters and others.

This programme is available for Windows, Mac and Linux and can be downloaded from its website.

Lightworks

A video editor that is known for its ease of use. LightWorks knows how to sell itself very well, and  they say: “For 30 years, Lightworks has helped every type of video editor and creator imaginable; from Oscar-winning Hollywood legends to YouTubers.”

This sentence says it all. If you are looking for a programme to edit your videos for free, Lightworks is a very simple editor that will take your creations to the next level.

It is available for Windows, Mac and Linux and offers you several options. It has a free version and another more professional one, although the free version should be more than enough for any content creator.

The free version includes:

• It is activated every 90 days
• Pre-set titles and subtitles
• Access to the LightWorks forum
• Access to the storage cloud
• Back up copy
• Very powerful editing timeline
• No watermark when exporting
• It supports all formats
• Video exports only in 720p, perfect for YouTube videos.

iMovie

If there is a video editor par excellence which is known all over the world, it is iMovie. It is only available on Mac and is so intuitive that, even if your knowledge of video editing is very basic, you will find it simple to use.

iMovie gives you the option of using titles, subtitles, text, audio… Basically, a comprehensive video editor and it is completely free.

With a few simple steps, you will be able to transform your video clips into a professional video and be ready to upload to your platforms. In addition, iMovie gives you options for special effects such as, using slow motion, fast motion, picture-in-picture, or split screen effects.

iMovie gives you endless possibilities and you will be able to edit from your Mac, iPhone or iPad. From wherever you are, whenever you like.

OpenShot

Although the look & feel of its website is not as modern as the rest, Openshot is another user favourite and may remind you a little of iMovie because of its simplicity and because it is highly intuitive to use.

The features it includes are:

• It is multi-platform
• Allows trimming and cropping
• Use animations
• Unlimited tracks
• Video effects
• Audio waveforms
• Editing titles
• 3D animations
• Slow motion and time effects

This is a simple and free editor that you can use to start creating fabulous videos.

Filmora

Whether you are a beginner or you are at an advanced level, if you are looking for a video editor that will transform your content, you can use Filmora. It is a really easy-to-use editor which offers many editing possibilities.

Its features include:

• It supports more than 10k resources
• Trim, crop, split, join, rotate videos
• Picture-in-picture, split screen, screen record
• More than 300 transitions, filters and layers, it enables you to make videos with photos and music free of any rights

It is available for both Windows and Mac.

Choose the free video editing programme that best suits your marketing needs

In this article we have told you about 5 very popular free video editing programmes, but it is true to say that there are endless options. Only you, by researching your needs, will know which one best suits your marketing strategy.

Clearly, all the options have their pros and cons, so it is important that you know what your requirements are. A well-made video is an essential part of your strategy, since it either helps you to tell your story or to show your product to your target audience. It can be a very powerful tool which, when used well, will turn your brand around by 360 degrees.

La entrada 5 free video editing programmes that are vital for your strategy aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

If you have videos that you want to promote, Google Ads can also help you do it. Through video campaigns you will be able to display your content on YouTube and throughout the entire Google display network. If you need to know what is meant by “display”, we have already discussed it in another post. But on this occasion, let’s address the different types of Google Ads video formats that can be promoted through Google Ads and when to use them.

Types of videos

• TrueView in-stream video ads. These ads can be used across the entire display network, but are usually found on YouTube or on the YouTube videos that are placed on other websites. This is the already common video format that allows one to skip the ad after 5 seconds and to continue navigating normally. They are perfect for launching a new collection, or to promote corporate videos from our online store.
• TrueView video-discovery ads. This type is more common in the Google Display network. This format is intended to place ads before the user while they search for content. To play the ad the user clicks on the thumbnail, which is embedded in the website in question. This type of video is good to use for new products or those that are not so well known, but have great potential. The key here is an optimal segmentation and putting them into an appropriate context.
• Bumper ads: a smaller and more direct format. Their duration is usually not more than 6 seconds and it is not possible to skip them. These are short messages, perfect for communicating a quick and effective action. This type of video is used for more aggressive messages. For example, they are useful for announcing the liquidation of stock or to announce limited time discount campaigns, with a sense of urgency and directness.

How to create video campaigns

The method is very simple and very similar to that used to create any other type of campaign in Google Ads. Just follow these steps:

1. Create a new campaign and select the campaign type. In this case, “video”.
2. Select the objective of your campaign. It can be to create conversions, notoriety, visualisations or perhaps downloads of our mobile applications or direct purchases of a product that we have uploaded to Google Shopping, for example.
3. We choose the type of ads we are going to use. They are the ones that we mentioned earlier. You select one or the other based on the material you have and on your goals.
4. The next step is to work out a daily budget. For video campaigns, the bid type is cost-per-display.
5. Finally, you need to correctly segment the device, the location of your ads, the networks where you want them to be published and the languages they are directed to.

Segmenting video campaigns

The segmentation of Google Ads video campaigns is the same as that used when segmenting any campaign in the display network. If you want to get all the information about each of the parameters that are used, don’t hesitate to check out our display campaign article.

Benefits of using videos in your campaigns

There are many advantages to using videos in your marketing campaign. Videos penetrate much more deeply into the mind of a potential client. Users retain more than 90% of what they view in a video, versus just over 10% of what they read. According to studies by Forrester Research, videos are the best way to communicate a higher density of imformation in a shorter period of time. Video is also a means that generates lots of confidence and we are typically more likely to watch them than we are to read text.

If you have a video or are thinking of creating one, you now know how you can promote it through Google Ads. Using this technique, you’ll be able to engage YouTube enthusiasts and have them watch videos containing reviews or product descriptions. As always, we recommend that you take your time putting together the dissemination strategy that best suits your online store. A good strategy and planning will help you generate a lot more profit for your business.

La entrada How to create video marketing campaigns through Google Google Ads – Google Ads Guide (Part VIII) aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.