Nearly every company uses content in video format. But why? That’s easy. Because it works. Video sells a lot and, in recent years, it has become established as an essential part of the marketing strategy.

In fact, all social networks encourage the use of video primarily as a form of content, such as Instagram with Reels or TikTok, for example.

The creative possibilities are endless: from podcasts, to webinars or live streaming. Each day we receive approximately 5000 hits and many of them are in video format. In 2021, 81% of companies used video as part of their marketing strategy.

In this post we talk about the tools you need to know in order to create valuable content for your business. Here, we discover 5 free video editing programmes that are vital for your strategy

Blender

Blender is an open code programme that enables you to edit videos for free. It is a highly powerful video editor which gives you everything from the more basic options to the most comprehensive ones. So, whatever your level, you can use this programme to edit your videos in a easy way.

To begin with, Blender was created for 3D modelling and is mainly used to develop video games. However, it also gives the option of editing audio visual elements and is an app aimed at content creators.

The Blender video editor includes the following features:

• Preview, waveform, chrome vectorscope and histogram screens.
• Audio mixing, synching, audio sweeps and waveform viewing.
• Up to 32 slots to add video, images, audio, scenes, masks and effects.
• Control of speed, layers, transitions, keyframes, filters and others.

This programme is available for Windows, Mac and Linux and can be downloaded from its website.

Lightworks

A video editor that is known for its ease of use. LightWorks knows how to sell itself very well, and  they say: “For 30 years, Lightworks has helped every type of video editor and creator imaginable; from Oscar-winning Hollywood legends to YouTubers.”

This sentence says it all. If you are looking for a programme to edit your videos for free, Lightworks is a very simple editor that will take your creations to the next level.

It is available for Windows, Mac and Linux and offers you several options. It has a free version and another more professional one, although the free version should be more than enough for any content creator.

The free version includes:

• It is activated every 90 days
• Pre-set titles and subtitles
• Access to the LightWorks forum
• Access to the storage cloud
• Back up copy
• Very powerful editing timeline
• No watermark when exporting
• It supports all formats
• Video exports only in 720p, perfect for YouTube videos.

iMovie

If there is a video editor par excellence which is known all over the world, it is iMovie. It is only available on Mac and is so intuitive that, even if your knowledge of video editing is very basic, you will find it simple to use.

iMovie gives you the option of using titles, subtitles, text, audio… Basically, a comprehensive video editor and it is completely free.

With a few simple steps, you will be able to transform your video clips into a professional video and be ready to upload to your platforms. In addition, iMovie gives you options for special effects such as, using slow motion, fast motion, picture-in-picture, or split screen effects.

iMovie gives you endless possibilities and you will be able to edit from your Mac, iPhone or iPad. From wherever you are, whenever you like.

OpenShot

Although the look & feel of its website is not as modern as the rest, Openshot is another user favourite and may remind you a little of iMovie because of its simplicity and because it is highly intuitive to use.

The features it includes are:

• It is multi-platform
• Allows trimming and cropping
• Use animations
• Unlimited tracks
• Video effects
• Audio waveforms
• Editing titles
• 3D animations
• Slow motion and time effects

This is a simple and free editor that you can use to start creating fabulous videos.

Filmora

Whether you are a beginner or you are at an advanced level, if you are looking for a video editor that will transform your content, you can use Filmora. It is a really easy-to-use editor which offers many editing possibilities.

Its features include:

• It supports more than 10k resources
• Trim, crop, split, join, rotate videos
• Picture-in-picture, split screen, screen record
• More than 300 transitions, filters and layers, it enables you to make videos with photos and music free of any rights

It is available for both Windows and Mac.

Choose the free video editing programme that best suits your marketing needs

In this article we have told you about 5 very popular free video editing programmes, but it is true to say that there are endless options. Only you, by researching your needs, will know which one best suits your marketing strategy.

Clearly, all the options have their pros and cons, so it is important that you know what your requirements are. A well-made video is an essential part of your strategy, since it either helps you to tell your story or to show your product to your target audience. It can be a very powerful tool which, when used well, will turn your brand around by 360 degrees.