An investment designed to deliver real impact for customers

The investment, backed by two independent Chinese industrial partners and Zamit Capital (GVC Gaesco Alternative Investments), will enable BigBuy to accelerate key initiatives in technology, artificial intelligence and international expansion. All of this translates into direct improvements for sellers, brands and retailers that rely on the platform to scale their digital business.

At a time when global ecommerce is evolving towards models focused on operational efficiency, value for money and speed of execution, BigBuy strengthens its role as a connector between Chinese manufacturing and the fragmented European ecommerce ecosystem. This integration allows customers to access primary supply chains, reduce intermediaries and improve margins, both in dropshipping models and private label strategies.

More technology, greater efficiency and faster time to market

One of the main areas of focus for the investment will be the reinforcement of AI‑driven technological capabilities. BigBuy will accelerate the development of solutions aimed at:

• Dynamic pricing, to improve competitiveness and margins.
• Inventory optimisation, reducing stock‑outs and cost overruns.
• Catalogue automation, streamlining multichannel management and improving conversion rates.

The objective is clear: to help customers sell better, faster and with greater operational efficiency, while reducing the complexity of operating across multiple European markets with different regulations, languages and consumer habits.

A stronger catalogue and a more integrated supply chain

Thanks to this new phase, BigBuy will expand its portfolio of products and brands, beginning to connect European demand with high‑quality Chinese brands looking to expand into Europe, while maintaining a strong focus on established, high‑quality European brands. This strategy enables customers to:

• Access a wider range of products with proven quality standards.
• Reduce intermediaries and shorten time to market.
• Improve value for money and differentiation versus competitors.

“With this transaction, BigBuy strengthens its role within the European ecommerce ecosystem, acting as a platform that integrates supply, demand, technology and logistics at a continental scale.”
Victor Amarnani and Salvador Esteve, Co‑CEOs of BigBuy

A strategic bridge between Europe and China, serving customers

The transaction also reinforces BigBuy’s role as a bridge of know‑how, technology and supply chain between Spain, Europe and China at a key moment for international trade. This alliance allows European customers to access Chinese manufacturers and brands directly, while BigBuy manages the operational, regulatory and logistical complexity of the European market.

“By combining Spanish operational excellence with the agility of the Chinese supply chain, we have created a structure that brings together European operational expertise with direct access to Chinese supply chains and innovation.”
Shawn Zhao, CEO of HyperSKU acting as CGO BigBuy

More opportunities for B2B sellers and private labels

With this investment, BigBuy accelerates its roadmap to help B2B sellers overcome traditional barriers, scale their operations and compete in an increasingly demanding environment. The platform continues to evolve to support both digital entrepreneurs and established companies seeking growth across ecommerce, marketplaces and new sales channels.

Ultimately, this new phase reinforces BigBuy’s commitment to its customers: putting technology, global supply chains and innovation at the service of their growth, through a more powerful, more integrated platform ready for the future of European ecommerce.

La entrada BigBuy raises €4 million to drive its customers’ growth in European ecommerce aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Circular business models for eCommerce

The circular economy breaks with the linear scheme of produce‑sell‑discard and proposes keeping products in use for longer through reuse, repair, refurbishment or service. In ecommerce, this translates into new models that allow you to generate revenue beyond the first sale, optimising resources and reducing waste.

A circular model in eCommerce is a sales strategy that extends the life of a product —through reuse, refurbishment or service— to reduce waste and generate recurring revenue without consuming new resources.

The three most applicable models for dropshippers, online stores and wholesalers are: renting, refurbished and subscription.

1) Renting: the product as a service

Renting turns a product into a service. The customer pays to use it for a specific period and then returns it, exchanges it or renews it. This model fits the circular economy because it allows the same item to generate value multiple times.

When does it fit best?

• Products with medium–high price.
• Items for temporary or occasional use: tools, professional equipment, electronics, baby & kids, mobility, etc.
• Sectors where the customer doesn’t want to “own it forever.”

How to implement it in your eCommerce

• Define the full cycle: delivery → use → return → inspection → refurbishment → new cycle.
• Set clear conditions: deposit, damage policy, maintenance, minimum duration.
• Activate efficient reverse logistics: renting depends on return cost and reconditioning.
• Design profitable per‑cycle pricing: access, use, renewal and upgrades.

Key advantages

• You monetise the same product several times.
• Continuous relationship with the customer → higher loyalty.
• Reduced manufacturing and new stock.

Risks

• High costs if reverse logistics is not controlled.
• Need for reliable refurbishment processes.

2) Refurbished: products with a second life

The refurbished model consists of selling returned, used or slightly defective products after they undergo testing, repair and refurbishment. It allows you to recover value from inventory that would otherwise become a loss. Discover a wide selection of refurbished products in the BigBuy catalogue.

When does it fit best?

• Electronics and appliances.
• IT and gadgets.
• Categories with high residual value and good refurbishment capacity.

How to implement it

• Define condition grades (A/B/C) with real photos and clear descriptions.
• Quality control checklist: functioning, battery, accessories, software, packaging.
• Include warranties and transparency: trust is key in the circular economy.
• Create a dedicated refurbished outlet section: constant rotation and controlled margins.

Advantages

• Reduces losses by turning returns or overstock into sales.
• Extends product life.
• Access to price‑sensitive audiences.

Risks

• Without solid processes, incidents, time and costs increase.
• Dependence on a proper QA system.

3) Subscription: recurring revenue and predictable demand

In a subscription model, the customer pays a periodic fee to access a product or receive regular replenishments. It contributes to sustainability by enabling better demand planning, avoiding overstock and optimising deliveries.

When does it fit best?

• Consumables: nutrition, hygiene, personal care, pets, home.
• Services: catalogue access, B2B memberships.
• Frequent replacements and replenishments.

How to implement it smoothly

• Define clear recurring value: what the customer receives and why they should renew.
• Create flexible plans: pauses, cadence changes, upgrades.
• Automate payments and communications: reduces churn.
• Optimise grouped shipments to reduce waste.

Advantages

• Recurring revenue (MRR/ARR).
• Better operational and logistics forecasting.
• Efficiency in replenishment and less waste.

Key risk

• If value is not consistent, churn increases.

What circular model to choose?

Circular economy and European dropshipping: an alternative to the Asian model

Circular models require durable, traceable and certified products, because only these can support multiple cycles of use, repair or refurbishment.

This is where the difference between European and Asian dropshipping becomes evident:

Difference between European vs Asian dropshipping in circular economy

Conclusion: the circular economy is a real opportunity for ecommerce

The circular economy is not a trend: it is a profitable business model that allows ecommerce businesses to extract more value from the same inventory while reducing waste. Renting, refurbished and subscription offer complementary ways to increase revenue, retain customers and improve operational sustainability.

The next step is to review your catalogue and identify where the greatest potential exists: durable products, valuable returns or recurring consumables. Every store has a different opportunity, but all can benefit.

La entrada Examples of Circular Economy in eCommerce: renting, refurbished and subscription aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Why Have Bundles Become Key in Ecommerce?

Because they allow you to increase the average order value without needing more traffic. Bundles encourage customers to buy more in a single transaction, improve value perception, and help differentiate your store in a highly competitive environment where every visit counts. By grouping relevant products, you multiply revenue and optimize each session.

A bundle:

• Increases the average cart value by encouraging the customer to add more units or complementary products.
• Improves customer experience, as they feel they get more value and avoid having to search for each item individually.
• Helps optimize costs and operations by concentrating sales into fewer orders and simplifying logistics management.

Additionally, bundles make it easier to work on brand positioning, create differentiated offers compared to competitors, and adapt quickly to trends or seasonal campaigns (Black Friday, Christmas, back-to-school, etc.).

At BigBuy, we work with a specialized B2B dropshipping model that allows retailers to sell without holding stock. If you want to dive deeper into how this model works, you can explore more details about our dropshipping solution.

Why Do Bundles Help Boost Ecommerce Sales?

Bundles work because they influence several online buyer decision triggers simultaneously. They don’t only affect price but also how the user perceives the value of the offer.

1. They Naturally Increase Average Order Value

When you present a well-constructed pack, the customer finds it logical to take “the complete set” instead of a single product. They don’t feel like they are “spending more,” but rather “making the most of the purchase.”

Example: A coffee machine + capsules + free mugs. The pack has a higher total price, but also higher perceived value.

2. They Strengthen the Perception of Savings

Even if the discount is not aggressive, simply seeing a breakdown (“Previously €79, now €59 in a bundle”) reinforces the sense of opportunity. The customer feels they are buying smart.

3. They Reduce Decision Fatigue

Large catalogs require comparing products, formats, and prices—an exhausting process. A bundle simplifies the process: “take this, it’s already put together for you.” This reduction in friction improves conversion rates, especially among undecided users or those with little time.

4. They Are Especially Effective for Ecommerce Stores With Large Catalogs

The larger your catalog, the more sense bundles make. You can use them to:

• Group complementary products
• Move strategic inventory
• Test new categories

This is why bundles are particularly powerful for wholesale models, B2B ecommerce, and dropshipping, where the catalog is broad and dynamic. The key to scalable bundles is access to an extensive, updated assortment. BigBuy offers a full catalog with thousands of items, making it easy to build high-demand complementary packs.

Most Common Types of Product Bundles

Not all bundles work the same or pursue the same goal. Choosing the right type based on your business and customer is essential for real impact.

How to Create an Effective Product Bundle

Simply grouping products and lowering the price is not enough. A successful bundle requires strategy and understanding customer behavior.

1. Coherence: Products Must Make Sense Together

If the customer doesn’t clearly understand why the products are grouped, they will see the bundle as forced.

Ask yourself: Would I buy this set if I saw it in a physical store?

2. Clear, Easy-to-Understand Value

The user should instantly understand:

• What the bundle includes
• How much they save or what extra value they get
• Who it is for or what situation it solves

Tip: Use clear bullets and summaries like “Ideal for…” on product pages.

3. Simplicity

The more variables (sizes, colors, combinations), the harder the decision. Better to offer a few well-defined bundles than many barely differentiated ones.

4. Common Mistakes to Avoid

• Forced bundles grouping unrelated items just to clear stock
• Unclear or inflated discounts
• Too many bundle variations, causing choice paralysis
• Not updating bundles based on performance or seasonality

5. Test, Measure, Adjust

Bundles are ideal for data-driven optimisation:

• Create 2–3 variants and compare performance
• Track conversion rate, AOV, margin, returns
• Adjust composition, pricing, and messaging

Professional teams iterate continuously—this is what separates an average bundle from one that drives meaningful business results.

Bundles and Dropshipping: A Strategic Combination

Dropshipping adds an interesting layer to bundles: you can create and test packs without investing in stock or assuming logistical risks.

Increase AOV Without Increasing Risk

Traditional models require buying more stock and storing more SKUs. In dropshipping, you group products from the supplier’s catalog, test them in your store, and keep only the winners.

Business benefits:

• Higher revenue per order without increasing CAC
• Higher margin via bundle pricing
• Fast scalability for top-performing bundles

Simplifies Customer Decisions in Large Catalogs

Dropshipping catalogs often contain thousands of SKUs—this is both an advantage and a potential source of overload.

Bundles transform abundance into clarity:

• Packs tailored to customer types (entrepreneur, family, athlete…)
• Bundles solving specific situations: “home office kit,” “travel kit,” “new home kit”

Allows Differentiation Even If Competitors Sell the Same Products

One of dropshipping’s main challenges is product overlap among stores. Bundles offer direct differentiation without changing suppliers:

• Unique combinations competitors don’t offer
• Added-value positioning (themed packs, professional packs, starter kits…)
• A unique offer even if the underlying products are identical

BigBuy also offers ready-made wholesale packs designed for resellers wanting to buy volume with optimized selection.

Conclusion: When and Why to Bet on Product Bundles

Product bundles are one of the most powerful and versatile tools to grow an ecommerce business profitably. They are not just “cheap packs” but a way to:

• Increase AOV without raising CAC
• Improve customer experience
• Optimize catalogs and stock
• Differentiate in competitive environments like dropshipping

Bundling makes sense when:

• Your catalog includes complementary or recurring consumption items
• You want to boost launches or campaigns
• You work with wholesale or dropshipping and need to increase order value

FAQ: Frequently Asked Questions About Product Bundles

1. What Exactly Is a Bundle in Ecommerce?

A bundle is a package of multiple products sold together as a single offer, usually with a better value proposition than buying them separately (price, convenience, or both).

2. Do Bundles Always Need a Discount?

No. Many bundles are based on convenience (everything you need in one pack) or added value (accessories, gifts, extended warranties). A discount helps but is not required.

3. How Many Products Should an Ideal Bundle Include?

It depends, but most effective bundles include 2–5 items. More than that can complicate decision-making and dilute perceived value.

4. Can Bundles Improve My Store’s SEO?

Yes. Each bundle can have its own optimized product page targeting specific search intent (“kit,” “pack,” “bundle”), helping capture high-intent traffic.

5. Do Bundles Make Sense in Dropshipping?

Absolutely. Bundles help increase AOV, differentiate your store even if others sell similar products, and test combinations without stock risk.

La entrada What Is a Product Bundle and How to Use It to Sell More? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In 2025, online sales during Black Friday are expected to exceed $82 billion worldwide, with a growth of 7–10% compared to the previous year. In Spain, the average spend per person will be around €210, and 73% of purchases will be made from mobile devices. Additionally, 50% of shoppers will use “buy now, pay later” (BNPL) options, reflecting a shift in consumer habits.

This scenario brings huge opportunities but also critical risks: server overload, stock shortages, eroded margins, and dissatisfied customers. A small mistake can multiply tenfold due to the extraordinary volume of traffic and orders.

In this comprehensive guide, we’ll cover the four key areas to successfully tackle Black Friday:

• Technical preparation: Ensure your platform doesn’t crash.
• Operational and logistics preparation: Meet demand without compromising customer experience.
• Commercial preparation: Design profitable offers.
• Marketing and acquisition: Reach customers before the big day.

Why Is Black Friday a Critical Challenge for Any eCommerce?

Black Friday concentrates the greatest technical, logistical, and commercial pressure of the year. The extraordinary volume of traffic and orders means any error multiplies by ten. A server crash, a delivery delay, or unclear return policies can ruin weeks of preparation.

Competition is fierce: tight margins, aggressive campaigns, and hyper-connected customers comparing prices in real time. According to recent studies, 84% of online retailers participate in Black Friday, but only 50% of shoppers fully trust the deals, making transparency and reputation essential.

What to Expect on Black Friday?

During Black Friday, online stores experience drastic changes in their usual operations:

Traffic Spikes

Traffic doubles, and conversion rates increase by 79%, rising from 1.9% to 3.4% on average. However, 77% of first-time buyers do not return within the next 12 months, showing that customer loyalty remains a challenge during this campaign.

Unpredictable Demand

Top-selling products can sell out in hours, while others remain in stock. In Spain, the strongest categories are technology, fashion, footwear, home, and beauty. BigBuy’s catalog offers a wide selection of these categories so you can quickly add them to your inventory while ensuring the best margins.

Operational Pressure

More orders, more support inquiries, more returns. Everything multiplies and demands solid, agile processes.

Technical Preparation: How to Ensure Your eCommerce Doesn’t Crash During Black Friday?o se cae durante el Black Friday?

The foundation of Black Friday success is a robust platform. If your website fails, it can trigger the dreaded domino effect: lost sales, overwhelmed support teams, frustrated customers, and damage to your reputation. That’s why technical preparation is not optional—it’s critical.

Here are the essential pillars you need to review before the big day:

Hosting and Scalability

What to check:

• Type of hosting (shared, VPS, dedicated, or cloud).
• Ability to scale resources in real time.
• Active server monitoring.

Why it’s critical:
Traffic can multiply by 5 or more. If your hosting can’t scale, your site will crash at the worst possible moment.

Risks if not prepared:
✔ Website downtime
✔ Lost sales and damaged reputation

Actionable steps:

• Choose scalable hosting (AWS, Google Cloud, Azure).
• Enable real-time alerts to detect overloads.
• Run scalability tests before the event.

Speed and Performance

What to check:

• Page load time on mobile and desktop.
• Image and script weight.
• Cache and CDN activation.

Why it’s critical:
Every extra second reduces conversions. A 1-second delay can cut sales by 7%.

Risks if not prepared:
✔ Slow loading → cart abandonment
✔ SEO penalties

Actionable steps:

• Optimize images (WebP format).
• Minimize unnecessary scripts and enable lazy loading.
• Activate CDN (Cloudflare, Akamai).
• Test speed with Google PageSpeed Insights and GTMetrix.

Load and Stress Testing

What to check:

• Server capacity under extreme traffic.
• Checkout and payment gateway performance.

Why it’s critical:
Simulating traffic spikes prevents surprises. If checkout fails, you lose sales.

Risks if not prepared:
✔ Checkout crashes
✔ Errors in customer experience

Actionable steps:

• Use JMeter or LoadImpact to simulate thousands of users.
• Test with traffic five times higher than usual.
• Document results and fix bottlenecks.

Security and Payments

What to check:

• SSL certificate status.
• Anti-fraud systems in payment gateways (3D Secure).
• Automatic backups.

Why it’s critical:
Black Friday is prime time for cyberattacks and fraud.

Risks if not prepared:
✔ Data breaches
✔ Payment failures → loss of trust

Actionable steps:

• Implement DDoS protection and monitoring.
• Verify all payment methods work correctly.
• Schedule backups every few hours.

Technical Checklist for Your Website

✔ Scalable hosting with monitoring
✔ CDN and cache enabled
✔ Speed optimization (images, scripts)
✔ Load and stress tests completed
✔ Enhanced security (SSL, anti-fraud, backups)

Operational and Logistics Preparation: What Really Drives Success

Selling a lot on Black Friday means nothing if you can’t deliver properly. Efficient logistics is key to customer satisfaction today. In fact, informed and sustainable logistics often becomes the decisive factor for customer loyalty—much more than the product itself.

At BigBuy, we help thousands of sellers across Europe streamline their logistics with our dropshipping service. Have you heard about it?

What are the most important aspects to consider for logistics during Black Friday?

Stock Management and Demand Forecasting

Review your inventory control processes and product turnover to avoid stockouts. Analyze historical sales and local trends to anticipate order spikes, especially during campaigns like Black Friday, Christmas, or seasonal sales. Implement forecasting tools and ERP systems that allow real-time inventory adjustments. Set up automatic alerts for high-demand products and plan purchases with local suppliers to reduce replenishment times.

Logistics Coordination and Delivery Times

Evaluate your order preparation and shipping workflows, as well as the capacity of your logistics partners in Spain. Anticipate order peaks using forecasts based on campaigns, seasonality, and historical data. Minimize delays by implementing solutions such as dropshipping to increase capacity without raising fixed costs. Use advanced tracking tools and dashboards to monitor SLAs and optimize routes, prioritizing reliable carriers like Correos, SEUR, or MRW to ensure fast deliveries.

Return Policies and Incident Management

Define clear return processes and communicate deadlines transparently, adapting them to local eCommerce regulations. Anticipate increases in returns after campaigns or product launches through predictive analysis. Reduce friction by applying flexible policies and automating incident management with CRM systems or customer service platforms. Implement controls to detect patterns and reduce errors in order preparation, offering options such as home pickup to improve the customer experience.

Commercial Preparation: How to Define Profitable Discounts and Offers for Black Friday

It’s not just about lowering prices—it’s about doing so without compromising margins while protecting your brand and the shopping experience. Here are the most important aspects to consider when defining your discount and pricing strategy for Black Friday:

Catalog Selection and Margins

Before applying discounts, analyze your catalog and determine which products are truly profitable. How?

• Identify winning products: Not just best-sellers, but those with high turnover and good margins. For example, in a fashion eCommerce, accessories often have higher margins than main garments. BigBuy’s catalog selects high-demand products from top brands for you, so you always make the right choice. Check out our recommended winning products for Black Friday.
• Calculate margins before discounting: If a product has a 20% margin, a 30% discount means a loss. Use your ERP or a spreadsheet to simulate scenarios.
• Practical example: If you sell tech products, instead of discounting a smartphone by 40%, offer a bundle with a case and charger, keeping a positive margin.

Pricing Strategies and Promotional Bundles

Aggressive discounts aren’t always the best strategy. What works better?

• Create bundles that increase average order value: For example, in cosmetics, a “cream + serum + free shipping” bundle is more attractive than discounting each product separately.
• Avoid eroding profits: Calculate the overall margin of the bundle before launching it.
• Practical example: If your average ticket is €30, design bundles that raise it to €50 without compromising profitability.

CRO and Checkout: Reduce Friction Before the Big Day

High traffic is useless if customers abandon at checkout. How to reduce abandonment rates?

• Simplify the purchase process: Fewer steps, clear forms, and guest checkout options.
• Offer popular payment methods: In Spain, include Bizum, PayPal, and credit card, for example.

Marketing and Acquisition: How to Reach Customers Before Black Friday

Success doesn’t start on Friday—it starts weeks earlier with a marketing and acquisition strategy optimized for your customers.

Audience Building and VIP Lists

Segment customers and create exclusive lists for early offers. 93% of users want to know about promotions up to 4 weeks in advance.

Automations and Pre-Campaigns

Activate emails, SMS, and push notifications to build anticipation and drive traffic before the event.

Cart Recovery and Remarketing

Implement strategies to recover abandoned carts and attract undecided customers.

Black Friday is not just a date—it’s a stress test for any eCommerce. Preparing in the technical, operational, commercial, and marketing areas is the difference between maximizing sales or missing opportunities.

Those who plan ahead win. Start today and make sure your business shines during the most important campaign of the year.

Want to learn more about how to prepare your online store for Black Friday? Download our free ebook with a selection of recommendations to make your eCommerce stand out during the campaign.

And if you need to expand your catalog or improve your logistics for this key date, you can rely on BigBuy’s dropshipping and wholesale solutions.

La entrada How to Prepare Your eCommerce for Black Friday? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Evolution of the smartphone sector in ecommerce (2019-2024)

Over the last five years, ecommerce for smartphones in Europe has gone through various stages:

• 2019-2020: Strong growth driven by the pandemic, accelerating the adoption of online shopping using these devices.
• 2021-2023: Stabilisation after the initial boom from the pandemic, with changes in consumption habits and a highly competitive environment. The global market experienced declines in 2022 before recovering in 2023.
• 2024: First significant increase (+5%) in European shipments after several years of decline, with Samsung reporting a 6% increase in its sales:
• 2025: Consolidation of the online channel for buying and selling smartphones, representing approximately 55% of all ecommerce transactions, with forecasts of sustained annual growth of 7-8%.

Smartphone brands leading the market

At present, Samsung, Apple and Xiaomi hold almost 80% of the European market. Samsung is the top seller in terms of volume and turnover, positioning itself as safe and popular choice in many consumer segments. Apple maintains its appeal for high-end users, although its margins are tighter. Xiaomi is popular due to its excellent quality-price ratio, particularly in markets sensitive to cost. There are other brands outside the top sellers, but which also offer opportunities for your ecommerce. Motorola, TCL and Ugreen are smartphone brands which appear in the TOP8 and, although to a lesser extent, continue to generate demand in the market.

Below is a table showing the most popular brands by European country in 2025.

Key models for 2025.

The strategic choice of smartphones for your ecommerce is key for generating sales and growth. Choosing popular models with high turnover and margins is essential to grow in a demanding category. Pricing is a key element to consider for generating interest and increasing sales.

Below we wills show you a list of the most popular models on the BigBuy wholesale portal. You can see the approximate prices but if you want to find out the real prices and margins you can achieve we recommend that you register on our website. It is completely free.

• High-end:
  • Apple iPhone 16 Pro Max: leader in the premium segment, price between 1,200-1,400 euros
• Mid-high end:
  • Samsung Galaxy S24 FE: high quality at more accessible prices, around 380-500 euros.
  • Xiaomi Redmi Note 13: ideal quality-price ratio for increasing volume and profitability.
  • Samsung Galaxy A34/A54: good turnover and margins.
• Budget range:
  • Motorola G14/G24: very popular due to its lower price, 100-130 euros.
  • ZTE Blade A55: cost-effective and functional, key in emerging markets.

Practical advice for online providers in the smartphone category

Here are 5 tips to optimise your online smartphone catalogue. Follow these tips to optimise your sales and stand out from the competition.

• Organise by relevance and demand: Place the most popular models in key positions.
• Professional and up-to-date photos: Show various high resolution images from different angles.
• Clear and detailed information: Provide comprehensive and easy to understand technical specifications.
• Simple visual comparison: Help the user compare models quickly.
• SEO optimisation: Use relevant keywords in descriptions and titles to improve visibility in searches.

How to create the perfect product page for smartphones

• Optimised title: Brand, model, capacity and clearly identifiable colour.
• Attractive visual gallery: High quality images, 360° views and demonstration videos.
• Detailed technical specifications: Operating system, RAM memory, storage, battery, screen, camera, among others.
• Description focused on benefits: Explain how the technical features improve the user experience.
• Customer opinions: Include reviews to increase confidence.
• Cross-selling and Upselling: Suggest related accessories and better models to increase the average ticket.

Immediate actions to maximise results in the category:

• Add key models quickly (Redmi Note 13, Galaxy A34/A54).
• Competitive analysis of premium accessories and their inclusion in the catalogue.
• Remove products with poor turnover and margins.

Medium- and long-term strategies

• Negotiations with providers (Apple, Samsung) to improve margins.
• Create a specific category for star accessories.
• Implement automatic systems to monitor prices and margins by SKU.

Market share in the European smartphone market (2025)

There is no doubt that the smartphone sector presents clear sales potential. It is a dynamic market with multiple brand categories aimed at various segments, and very dynamic thanks to the advances made in technology by manufacturers.

In 2025, according to data from StatCounter, this is the market share by brand in Europe:

Apple: 34.2%

Samsung: 33.1%

Xiaomi: 11.9%

Google: 2.8%

Motorola: 2.5%

Other: 4.5%

Staying up to date with these trends and using appropriate strategies will allow online providers to consolidate their competitive position in the dynamic European smartphone market in 2025.

Need help?

La entrada Smartphone Trends for 2025 Key opportunities for your e-commerce and online catalogue aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In this new blog post, we explore prime product categories and top sellers for this season and the best practices and strategies to cash in on the growing demand.

Remember that BigBuy’s catalogue has more than 400,000 items where you will find the best products from top brands focused on spring. High-demand products that will help you grow your business.

Product categories on the rise in spring 🚀🚀

Below are the product categories that experience a significant increase in sales during the spring:

1. Furniture and Decor

Home renovation is a priority for many buyers with the arrival of the warmer weather. Outdoor furniture, as well as decorative items, will see an increase in demand in the coming months. According to a report by Statista, sales of garden furniture in Europe grew by 15% in spring 2023, and this trend is set to grow over the next few years.

Key trends in the furniture and decoration category in 2025:

• Increase in demand for sustainable furniture made from recycled or environmentally friendly materials.
• Popularity of modular and multifunctional outdoor furniture.
• Growth of the DIY sector with customisable decoration kits.

In this category, a clear growth strategy you can implement for your business is to establish cross-selling techniques, recommending decorative accessories alongside the main furniture, such as cushions, outdoor rugs and LED lights.

Consult the BigBuy Catalogue for the best selection of furniture and decorations for ecommerce in 2025.

2. Barbecues

Outdoor gatherings become more frequent in spring, which boosts demand for barbecues and accessories. According to Google Trends data, searches for ‘barbecues’ increase by 35% in March and April across Europe. Your customers search more intensively for these products at this time of year.

An interesting strategy to boost sales in this segment is to apply upselling techniques by offering premium models with additional features such as combined charcoal and gas grills. In addition, consider selling accessories such as pizza stones, stainless steel utensils and gourmet sauce packs—this can help you increase the average transaction value and position your ecommerce as a leader in the category.

Check out the BigBuy Catalogue for the best selection of barbecue products for ecommerce in 2025.

3. Gardening and mosquito repellents

Interest in garden care also grows in spring, with products such as gardening tools, pots and seeds among the bestsellers. In addition, insect prevention has become a priority, driving the sale of anti-mosquito products.

The gardening market has always shown a positive trend. According to a study by Global Market Insights, the trend will continue in the coming years, with the gardening market expected to grow by 8% annually until 2027.

Some key trends to watch out for in 2025:

• Increased interest in urban gardens and vertical gardens.
• Demand for eco-friendly solutions for pest control, such as natural repellents.

Check out the BigBuy Catalogue for the best ecommerce selection of gardening and mosquito repellent products for 2025.

4. Air conditioning

With the transition in temperatures, portable ventilation and air conditioning systems are gaining in popularity. In 2023, the demand for fans and air conditioners increased by 20% compared to winter.

Some key trends that any ecommerce interested in the climate control category should look out for in 2025 are:

• Growing demand for air purifiers with HEPA filters for better air quality.
• Popularity of smart fans with mobile device connectivity.

A top strategy to boost sales in this category is to offer discounts for early purchases and flash promotions before the intense heat arrives. You can also highlight the energy-saving benefits of new models in marketing campaigns to attract environmentally conscious consumers.

Check out the BigBuy Catalogue for the best selection of air conditioning products for ecommerce in 2025.

5. Camping and Outdoor Activities

Outdoor getaways soar in spring, boosting sales of tents, sleeping bags and camping accessories.

Moreover, this is a booming category as the camping and outdoor sector experienced a 22% growth in 2023, driven by the rise of nature tourism.

In this category, it is crucial to promote products targeted at specific niches, such as hiking, caravanning, or luxury camping (glamping), to stand out and give greater visibility to your ecommerce.

Browse the BigBuy Catalogue for the best selection of camping and outdoor products for ecommerce in 2025.

6. Pets

Spring is also a key time for the care and well-being of pets, with an increase of 18% in sales of products such as beds, kennels and accessories for walks. In addition, this is a trending category in ecommerce, occupying the TOP 3 of products with the highest online sales.

Some key trends impacting this category that need to be taken into account for 2025:

• Growth of the natural pet food and supplements market.
• Popularity of smart accessories, such as GPS collars or automatic food dispensers.

To stand out in this high-demand category, you will need to segment your marketing campaigns according to pet type and specific needs. Implementing personalisation strategies in the offer and suggesting products based on the most popular breeds in each European country can also be good strategies to start capturing more sales in spring.

Browse the BigBuy Catalogue for the best selection of pet products for ecommerce in 2025.

Conclusion: activate your sales in spring

Taking advantage of the ecommerce spring campaign means understanding consumer trends and adapting your offer to seasonal needs.

If you have an ecommerce, now is the time to optimise your catalogue, adjust your marketing strategies and position yourself as a leader in the most sought-after categories of the season. Don’t miss this growth opportunity!

La entrada How to make the most of the Spring Campaign to grow your ecommerce aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.