In this first video you will learn how to take your first steps with the help of our BigBuy specialists.

Inicial settings, legal information, synchronization, languages, prices, design… learn all of these and more in this video.

Political and legal information

In this lesson you will learn how to fill the legal information of your 360 store. 

Your legal information will be empty, so you will need to fill it with the help of this video.

Products and collections

In this lesson you will learn how to synchronize products and orders automatically with the help of our Multi-Channel Integration Platform (MIP).

Welcome to the Multi-Channel Integration Platform, which we use to call MIP.

Customize products

You will learn how to modify and customize the products from your store by:

– modifying categories

– changing texts and images

– hiding products that are out of stock

Customize the products from your store as you want with this lesson.

Appendix

How to create tags in Shopify

Tags are very useful for grouping, organising, or filtering products within the store.

In this Appendix, we are going to see how to create the tags correctly so that the Multi-Channel (MIP) does not overwrite them during updates.

1. What tags are for in Shopify

Although customers will not be able to see the tags, they are very useful, since the search function of the Shopify online store uses them to classify the products and also to organise the search results.

You can use these tags to group products and perform collective actions on them. For example, you can add the Summer tag to all products related to this topic, even though they are not part of the same category in our catalogue.

Important: BigBuy also uses these tags for the proper functioning of the store filters, so it is very important to observe the tags created by BigBuy and not delete them.

2. How to create tags

If you want to create tags for products in Shopify, go to Products and select one to open its details.

In the Tags section, enter the name of the tag you want. Note that, for synchronisation with Bigbuy to work properly and for the system to respect the tags in the updates without deleting them, they must be created in the following format: :Mother’s Day.

Important: You must include a colon before the name of the tag. If you do not create them in this format, it is very likely that our system will not observe them and will delete them in the updates.

3. How to view products by tag

To see all the products associated with a tag that we have created we must do it in a url with the following format:

If instead of having created a tag within a collection, we have created it generically for the entire store – that is, if we have given tags to products from different collections . To see all the associated products, we must do it with a URL in the following format:

Examples:

If you need more information about other Shopify features that help get the most out of tags, we invite you to read the article Create and use tags in Shopify.

Languages

This is an optional step that you can skip if you are not interested in having a multilingual store.

If you are just launching your business, we recommend configuring only one language in your store.

In this video we will show you how to modify and add a new language.

Product prices (part 1)

You will learn how to manage product prices, create pricing strategies and rules.

Product prices (part 2)

In this lesson we will show you 3 other essential configurations related to product prices.

Strikethrough prices, currencies and payment methods.

Shipping

You will learn how to synchronize and automate shipping costs with the help of the MIP. 

We present you the BigBuy Dropshipping Carriers App.

If it is not activated and you meet the requirements, you should contact Shopify and ask them to enable this option in your online store as outlined in their documentation.

Appendix: Free Shipping

In this appendix we will explain one of the most effective sales strategies for online stores: free shipping.

The free shipping strategy makes customers more willing to buy a product.

Manage orders

The majority of orders will be managed automatically.

Why are the orders in my Shopify store not transferring to the Multi-Channel Integration Platform?

If you have noticed that the orders you are getting in your Shopify store are not transferring to the Multi-Channel Integration Platform it may be due to one of the following characteristics of the order:

The order has been archived

The order has been fulfilled

The payment has been authorised but has not been received

Next, we will explain in detail all the reasons that may be causing your orders not to be processed correctly.

1. Archived order

To find out if an order has been archived, when you go into an order from the Shopify panel, a tag appears at the top which states it is “Archived”.

Deactivate the archive orders option

To deactivate this option, from your control panel in Shopify, click on Settings > Payment.

Go to the Processing orders section.

Then, in the After payment has been made for an order section, deactivate the Automatically archive the order option and click on Save.

When this option is deactivated, if you want to archive orders once they have been delivered, you must do so manually.

How to unarchive and archived order

To remove an order from Archived status, click on Orders from the menu on the left and go to the order that you want to unarchive.

Click on the order you want to unarchive and then click on More actions > Unarchive, as shown in the picture. Once the order is saved in this status, the order will automatically be transferred to the Multi-Channel Integration Platform.

2. Fulfilled order

To find out if an order is has a Fulfilled status, a tag will appear in the order that will say Fulfilled.

Our system never uses this status, it always leaves it as open until it is completed.

How do you remove the Fulfilled status from an order?

Go to the orders, click on the box to the left of the order that you want to change (1). Click on the three dots on the right (2) and select Mark as unfulfilled (3)

After a short while, usually around 30 minutes, the order will pass to the Multi-Channel Integration Platform.

How do you deactivate the automatic fulfilment of orders?

Within the Settings > Checkout menu, keep the options as they are displayed in the image so that the orders are not fulfilled or archived automatically.

Firstly, select the option “Don’t fulfill any of the order’s line items automatically”. And secondly, the option “Automatically archive the order” should be left unselected.

3. Authorised payment

By default, payments made by credit card and those made using additional forms of payment are captured automatically. However, if the store is configured to capture manual payments, or if you wish to capture payments in advance for established orders in order fulfilment, you need to carry out an additional task to ensure the payment is received.

Orders in a Shopify store should have the Paid status that appears with a grey background as in the picture below.

When an order has an Authorised payment, but this is not captured, you need to select the order (1) and click on the Capture payment button so that the Multi-Channel Integration Platform can process it.

If you want to automatically authorise and capture the payments of all the orders so that you don’t have to capture them manually, 

If you want to know whether your store is configured to automatically or manually capture payments, see the Shopify guide Capturing Payments. For more information about the options and configuration of payment capture, see the guide Authorising and Capturing Payments.

How to refund an order on a Shopify online store

If you are selling on Shopify, at some point and for whatever reason, you will need to make a refund to a customer. Below, in this article, we show you how to do this. 

To mark an order as refunded, follow the steps below. 

1. In the Shopify backoffice, go to the order that you want to refund and click on Refund

2. To proceed with the refund, follow these steps: 

Select the units to be refunded

Unmark the checkbox for the option Replace item

This is very important, because if you leave it checked it may lead to conflicts of available stock on the Multi-Channel Integration Platform. A lack of stock may occur from having already sold that item.

Enter the value of the shipment that you want to refund to the customer

If you wish, note the reason for the refund

You can now carry out the refund. Mark the corresponding box if you want to send a notification to the customer.

Customize your store

With this last lesson you will be able to design and customize your store so it’s personalized as you wish. 

La entrada BIGBUY ACADEMY | Shopify Store Control aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In this first video you will learn how to take your first steps with the help of our BigBuy specialists.

Synchronization, prices, shipping… learn all of these and more in this video.

Products and collections

In this lesson you will learn how to synchronize products and orders automatically with the help of our Multi-Channel Integration Platform (MIP).

Welcome to the Multi-Channel Integration Platform, which we use to call MIP.

Customize products

You will learn how to modify and customize the products from your store by:

– modifying categories

– changing texts and images

– hiding products that are out of stock 

Customize the products from your store as you want with this lesson.

Appendix

How to create tags in Shopify

Tags are very useful for grouping, organising, or filtering products within the store.

In this Appendix, we are going to see how to create the tags correctly so that the Multi-Channel (MIP) does not overwrite them during updates.

1. What tags are for in Shopify

Although customers will not be able to see the tags, they are very useful, since the search function of the Shopify online store uses them to classify the products and also to organise the search results.

You can use these tags to group products and perform collective actions on them. For example, you can add the Summer tag to all products related to this topic, even though they are not part of the same category in our catalogue.

Important: BigBuy also uses these tags for the proper functioning of the store filters, so it is very important to observe the tags created by BigBuy and not delete them.

2. How to create tags

If you want to create tags for products in Shopify, go to Products and select one to open its details.

In the Tags section, enter the name of the tag you want. Note that, for synchronisation with Bigbuy to work properly and for the system to respect the tags in the updates without deleting them, they must be created in the following format: :Mother’s Day.

Important: You must include a colon before the name of the tag. If you do not create them in this format, it is very likely that our system will not observe them and will delete them in the updates.

3. How to view products by tag

To see all the products associated with a tag that we have created we must do it in a url with the following format:

If instead of having created a tag within a collection, we have created it generically for the entire store – that is, if we have given tags to products from different collections . To see all the associated products, we must do it with a URL in the following format:

Examples:

If you need more information about other Shopify features that help get the most out of tags, we invite you to read the article Create and use tags in Shopify.

Languages

This is an optional step that you can skip if you are not interested in having a multilingual store.

If you are just launching your business, we recommend configuring only one language in your store.

In this video we will show you how to modify and add a new language.

Product prices (part 1)

You will learn how to manage product prices, create pricing strategies and rules.

Product prices (part 2)

In this lesson we will show you 3 other essential configurations related to product prices.

Strikethrough prices, currencies and payment methods.

Shipping

You will learn how to synchronize and automate shipping costs with the help of the MIP. 

We present you the BigBuy Dropshipping Carriers App.

If it is not activated and you meet the requirements, you should contact Shopify and ask them to enable this option in your online store as outlined in their documentation.

Appendix: Free Shipping

In this appendix we will explain one of the most effective sales strategies for online stores: free shipping.

The free shipping strategy makes customers more willing to buy a product.

Manage orders

The majority of orders will be managed automatically.

Why are the orders in my Shopify store not transferring to the Multi-Channel Integration Platform?

If you have noticed that the orders you are getting in your Shopify store are not transferring to the Multi-Channel Integration Platform it may be due to one of the following characteristics of the order:

The order has been archived

The order has been fulfilled

The payment has been authorised but has not been received

Next, we will explain in detail all the reasons that may be causing your orders not to be processed correctly.

1. Archived order

To find out if an order has been archived, when you go into an order from the Shopify panel, a tag appears at the top which states it is “Archived”.

Deactivate the archive orders option

To deactivate this option, from your control panel in Shopify, click on Settings > Payment.

Go to the Processing orders section.

Then, in the After payment has been made for an order section, deactivate the Automatically archive the order option and click on Save.

When this option is deactivated, if you want to archive orders once they have been delivered, you must do so manually.

How to unarchive and archived order

To remove an order from Archived status, click on Orders from the menu on the left and go to the order that you want to unarchive.

Click on the order you want to unarchive and then click on More actions > Unarchive, as shown in the picture. Once the order is saved in this status, the order will automatically be transferred to the Multi-Channel Integration Platform.

2. Fulfilled order

To find out if an order is has a Fulfilled status, a tag will appear in the order that will say Fulfilled.

Our system never uses this status, it always leaves it as open until it is completed.

How do you remove the Fulfilled status from an order?

Go to the orders, click on the box to the left of the order that you want to change (1). Click on the three dots on the right (2) and select Mark as unfulfilled (3)

After a short while, usually around 30 minutes, the order will pass to the Multi-Channel Integration Platform.

How do you deactivate the automatic fulfilment of orders?

Within the Settings > Checkout menu, keep the options as they are displayed in the image so that the orders are not fulfilled or archived automatically.

Firstly, select the option “Don’t fulfill any of the order’s line items automatically”. And secondly, the option “Automatically archive the order” should be left unselected.

3. Authorised payment

By default, payments made by credit card and those made using additional forms of payment are captured automatically. However, if the store is configured to capture manual payments, or if you wish to capture payments in advance for established orders in order fulfilment, you need to carry out an additional task to ensure the payment is received.

Orders in a Shopify store should have the Paid status that appears with a grey background as in the picture below.

When an order has an Authorised payment, but this is not captured, you need to select the order (1) and click on the Capture payment button so that the Multi-Channel Integration Platform can process it.

If you want to automatically authorise and capture the payments of all the orders so that you don’t have to capture them manually, 

If you want to know whether your store is configured to automatically or manually capture payments, see the Shopify guide Capturing Payments. For more information about the options and configuration of payment capture, see the guide Authorising and Capturing Payments.

How to refund an order on a Shopify online store

If you are selling on Shopify, at some point and for whatever reason, you will need to make a refund to a customer. Below, in this article, we show you how to do this. 

To mark an order as refunded, follow the steps below. 

1. In the Shopify backoffice, go to the order that you want to refund and click on Refund

2. To proceed with the refund, follow these steps: 

Select the units to be refunded

Unmark the checkbox for the option Replace item

This is very important, because if you leave it checked it may lead to conflicts of available stock on the Multi-Channel Integration Platform. A lack of stock may occur from having already sold that item.

Enter the value of the shipment that you want to refund to the customer

If you wish, note the reason for the refund

You can now carry out the refund. Mark the corresponding box if you want to send a notification to the customer.

La entrada BIGBUY ACADEMY | Shopify Set-Up Essentials aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

All digital businesses that sell products or services have to deal with returns for withdrawal and it is a very common practice that all online sellers already have. But what exactly is the right of withdrawal? 

Withdrawal refunds: what are they? 

Quite simply, the right of withdrawal in the e-commerce world is quite similar to a return or to cancelling a signed contract. This is a right at European level that is provide for in the General Law for the Protection of Consumers and Users, by which: consumers can return a product or withdraw from a contract purchased online, within a minimum period of 14 calendar days, by notifying the seller and without any penalty or need to justify their decision. 

Just as users have a minimum period of 14 calendar days to exercise their right of withdrawal, the seller also has a period of 14 calendar days – from the moment the user informs of their decision to withdraw – to refund the money.

BigBuy Returns Policy 

In the case of dropshipping shipments with BigBuy, each distributor decides on the after-sales and returns policy of their business. They must, of course, give the right of withdrawal as an option. 

Being a European dropshipping supplier, all products offered in the BigBuy catalogue have a two year warranty (one in the case of reconditioned products) according to the law. In addition, we offer our distributors tools to facilitate the management of after-sales and warranties with the end customer: RMA management tool and a SAT [Tax Administration Service] in Europe for the analysis of possible items with manufacturing defects. 

Tips for managing dropshipping returns 

As we mentioned before, refunds for withdrawal are commonplace for all European e-commerce. And we have good news for you, dropshipper: it’s not as difficult as it looks! 

Here are our top tips to get started with dropshipping and manage your returns confidently. Here are a few good tips! 

Apply a clear Returns Policy in your online store

This may seem obvious, but we have noticed that this is not always the case. Poor return conditions may lead to the user abandoning their purchase. In fact, according to SendCloud’s latest e-commerce study, more than 50% of European consumers always check the returns policy before deciding to buy from an online store.

Before you start writing your returns policy, the first thing you need to do is make decisions. Here are some things you should decide on and what information customers value most when reading returns policies: 

• Who bears the costs of the return, the seller or customer? If you decide that the return costs are to be borne by your customers, the returns policy must clearly specify this, otherwise you will have to bear the costs yourself. 
• Whether the minimum period of 14 days for returns is extended. 
• What to do with defective items. Sometimes, it is better to return the money to the customer without receiving the item back, in order to avoid additional logistical costs.
• What the returns process will be like, step by step. 
• When users will receive a refund.

Opt for products that are exempt from withdrawal (cosmetics, hygiene, and other perishable goods)

If you do dropshipping – or are considering doing so – and the issue of returns is slowing you down, you can always choose to sell products for which the right of withdrawal does not apply. According to European law, these are: 

– Perishable goods. 

– Sealed items that cannot be returned once opened for hygiene or health reasons. 

– Products made to consumer specifications or clearly customised

– Transport tickets, tickets, reservations, etc. for specific dates. 

Choose categories with a low return ratio

Another option to try to minimise the impact of returns is to choose product categories that have a low return rate. This leaves out the fashion and accessories market, for example, which is one of the categories with the highest return rate (58%) due to dissatisfaction and size. 

Returning to the SendCloud e-commerce study, the categories that European online shoppers return the least are usually: 

• Toys, games and video games 
• Products for Pets 
• Entertainment 

Start with small products 

Not having to invest in logistics and warehousing is one of the main advantages of dropshipping, so large products – such as furniture, appliances, etc. – are not a good idea to start with, as managing and storing returns without a physical warehouse can be a problem. 

At BigBuy we do not repurchase the merchandise of dropshipping returns from our customers, although we do help manage orders with incidents or defective items from the factory, with a free pick-up service.

How to resell returned products

This is one of the big questions within dropshipping. If you want to re-stock those products that have been returned – and they are in perfect condition – just apply some marketing techniques. 

Some ideas that come to mind are: create an outlet feature within your e-commerce or marketplace, open an additional channel just for these offers or launch a limited offer to generate a sense of urgency. If, for example, the products have small defects, you can also create a reconditioned section in your e-commerce.

In any case, you would have to assume the shipping management as a seller, since BigBuy can no longer participate in this process. 

Conclusion: how to effectively manage your online dropshipping store returns 

As we have seen throughout this article, returns are a common issue that most professionals in the sector have to deal with. That is why it is important to learn how to prepare and manage them from the beginning. 

The most important things you need to focus on to manage your returns policy are: 

• All customers have a period of 14 days to exercise their right of withdrawal and proceed to return the items. As a seller, you can extend the deadline but never make it shorter. This is a law that is enforced at European level.
• You also have 14 days to return the amount paid. These 14 days start from the moment the user informs you of their decision to return the product.
• It is important to have a clear returns and exchanges policy and, contrary to what many people believe, it is one of the most important pieces of information in an online store. For more than half of European users, the information on them is decisive in deciding whether or not to make a purchase. 
• If you don’t want to deal with the hassle of returns, opt for products for which the right of withdrawal does not apply, such as: cosmetics, toiletries, perishables, etc. You can also do dropshipping with products with a low percentage of returns, such as entertainment, pet accessories, etc. 
• If you’re just getting started, don’t do dropshipping with oversized products. As there is no warehouse, it is complex to handle returns.
• Try to resell your returned items. You can create offers, an outlet area and even a reconditioned section.

La entrada How to define a good returns strategy for your e-commerce aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

According to a study carried out by Statia, 44% of consumers admit that Facebook influences the purchases they make and, currently, there are millions of advertisers using Facebook Ads to promote their products. 

Selling on Facebook: advantages and disadvantages 

We know that social selling is a good idea for your dropshipping store, but it isn’t as easy as it might seem. To start with, you have to invest a significant amount of time and money, something that not everyone is willing or able to do. If you want to sell more on Facebook, we tell you all the advantages and disadvantages of this platform below: 

Advantages of selling on Facebook 

– Creating a community: one of the main advantages of having a business page on Facebook is the opportunity to – organically – create a community where you can bring potential buyers together. 

– Platform to carry out paid campaigns: Facebook Ads is an extremely powerful tool for generating impulse sales. Moreover, another advantage is the ease of analysis for the campaigns, which enables you to make decisions much more quickly.

– Excellent audience segmentation: linked to the previous point, with Facebook it is very easy to focus campaigns towards segmented audiences in a precise way, not just using demographic data, but also by interests, tastes and preferences. 

– Possibility of conversing with customers: a major advantage of Facebook – and most social networks – is the possibility of talking to your customers, whether through the comments, private messages, etc. Also, bear in mind that most social networks have become a customer service point for businesses, so you constantly have to pay attention and join in the conversation.  

Disadvantages of selling on Facebook 

– It takes a lot of effort to create a community organically: it is true that it isn’t easy to increase the size of the community without investing in advertising. Although it can be done, it is a slow processes and requires a lot of effort: preparing a good content strategy, performing attractive actions that have appeal, working on collaborations to increase your reach, etc. 

– You will have to pay to obtain a wider reach: as we mentioned earlier, it is becoming increasingly complicated to create a community without investing in advertising. That’s why, if you want to increase your reach, you are highly likely to need to spend some money, no matter what. 

– High degree of competition with other social networks: there are an increasing number of platforms that users spend their time on. Instagram, of course, but also TikTok for a younger audience, or Twitter, with a very different audience. 

Before you start: how to create and optimise your catalogue

To start selling on Facebook, you are going to need an up-to-date and optimised catalogue. You won’t just use it to tag your products in posts, but also to appear in the Facebook Store, create dynamic adverts, etc. 

For example, with dynamic ads, you can create automatic campaigns with products from your online store, both on Instagram and Facebook, without the need to upload them one by one. This type of campaign is perfect for remarketing on social networks and will help you to have an impact on users that have visited your website. 

But, returning to the most important thing: to create the catalogue and synchronise your product feed on Facebook, we recommend you use a plugin or module on your ecommerce platform. That way, the fields that Facebook requires you to complete will be done automatically.

Starting is quite simple, but keeping it optimised is another kettle of fish. And if you are still asking yourself whether the success of your campaigns will be directly related to how optimised your catalogue is, the answer is yes. 

Five steps to optimise your catalogue on Facebook: 

As we mentioned earlier, having a product catalogue which is optimised for Facebook will help you to improve the visibility of your products, the conversion ratio and the click-through rate. But, what type of improvements can you make to your Facebook catalogue? You will find some examples below:

1. Make sure you synchronise the minimum compulsory fields of your products 

Facebook requires, as a minimum, that products have the following fields. If any are missing or incorrect, it is likely that the product won’t load in the feed. 

• ID: a unique identifier, the SKU code if possible.
• Title: a specific product title, with a limit of 150 characters. 
• Description: a brief description with the main features of the product. 
• Availability: the availability of the product. 
• Condition: refers to whether it is: new, refurbished, used.
• Price: which should go with the three letter currency code and use the point for the decimals. 
• Link: the link to the product data sheet in your online store. 
• Image_link: link to the main image of the product, which should take up a maximum of 8MB.
• Brand: the brand the product belongs to. 

2. The more fields, the better 

In addition to the required values, we recommend you add all the additional fields possible such as: size, colour, product category, material, offers, etc. 

3. Delete duplicated products

If you have the same product with different variations (colour, size, etc.), make sure they are grouped together and that there are no duplicated products.  

4. Optimise the titles 

The product title is the only copy you have to capture the user’s attention in the adverts, so imagine how important it is! Write attractive titles and guide your customers perfectly to find what they need. 

5. Refresh the catalogue at least once a day 

It is important to keep all the information about your products up to date. Imagine that your star product is out of stock and, because you didn’t update the feed, users end up on your website with a bad user experience. Luckily, you can schedule the update of your catalogue automatically, even on an hourly basis. 

How to sell on Facebook Marketplace 

Facebook’s marketplace, like any other, is a meeting place for buyers and sellers from all over the world. In it, you can find new, refurbished and second hand products, and it has become a powerful platform to boost the sales of any business. 

So that you better understand how it works, Facebook wants to boost the sales of the local community, which is why it categorises items according to the proximity of the buyer and positions the products that are nearest to the buyer’s location. Additionally, the algorithm captures data from users’ searches and displays products related to their history. 

As you can see, there are many benefits to listing and promoting the products of your dropshipping online store. The main advantages of selling on Facebook Marketplace are: 

• Ease of use: you can list your products with just a few clicks. 
• Optimisation of products: to take maximum advantage of the sales potential, in the Marketplace you can upload up to 10 photos, write your own description, etc.  
• It is free: You don’t have to pay to list on the tool and Facebook does not charge commission for sales. 

First steps in Facebook Marketplace 

As a seller, you can use your business profile to start to create product listings. Indeed, we advise you to check the commercial policies thoroughly to prevent future complications with your listings. On the other hand, you will also be able to create paid campaigns so your ads appear in the marketplace without needing to post the products directly on the platform.

1. Create a new listing.
2. Choose the product category.
3. Type the advert details: title, description, price and condition of the product. Our advice is to apply SEO practices to your item descriptions. 
4. Upload up to 10 photos: make sure they are attractive enough for potential customers. The recommended resolution is, as a minimum, 1080×1080 px. 
5. List your advert and, you’re ready to go!  

As well as complying with all these requirements, it is also important that you maintain a high response rate. In fact, Facebook awards the “Very responsive” badge so that buyers can keep this in mind. To improve in this respect, you can use chatbots with FAQs about delivery, payment method, stock availability, etc.   

Selling on Facebook Ads: how to create campaigns

Advertising campaigns on Facebook are a critical aspect of having an online store, and more so if you do dropshipping. Whether you like it or not, you are going to need to spend part of your investment on paid campaigns to scale your project, so it is important for you to understand how to create and optimise your adverts on Facebook. Additionally, as shown in the previous section, an extremely interesting option is to appear in Facebook Marketplace. 

To take your first steps on Facebook Ads, you need to have an ad account linked to Meta Business Manager. Once you have your account, we recommend you start to create your campaigns from the Ads Manager.

 It is also important for you to familiarise yourself with the structure of the campaigns, which consist of three parts: 

– Campaign: where you configure the name, objective (awareness, consideration or conversion), and the budget. 

– Ad set: here you can configure the activation dates for the campaign, the segmentation of the target audience and the locations where you want to display your adverts. 

– Ads: lastly, the adverts are what the campaign has created. In these, you have to select the format (video, photo, carousel, etc.) and the content. 

Recommended resolution, weight and size for adverts on Facebook Ads.  

Each creation for your adverts should be adapted to meet the resolution and size requirements of the tool locations. Below, we give you a brief guide:  

For the feed: 

Resolution: 1080×1080 px. or 1200×628 px. 

Image format: JPG or PNG. 

Video format: MP4 and MOV.  

For video, it is advisable to upload it without pillarbox or letterbox (the black bars)

Maximum video size: 4GB

For stories: 

Resolution: 1080×1920 px. (the text inside of 1080×1420 px) 

Image format: JPG or PNG. 

Video format: MP4 and MOV.  

Size: maximum 4 GB   

Bear in mind that each clip lasts for 15 seconds

In order for your campaigns to be as successful as possible, we advise you to keep them up to date at all times. Carry out A/B tests and find out what works best for your business. The world of social networks evolves so quickly that you have to adapt at the same speed. This is the true key to success: it isn’t the best person that survives, it’s the one that adapts best.  

In conclusion: the main aspects for selling on Facebook  

After this short guide on how to get started to optimise your profile and your catalogue and find the best strategies for selling on Facebook, we summarise the most important aspects below:  

– Facebook continues to be one of the most important social networks, with almost three billion active users each month. If you want to scale your business, doing social selling on Facebook is almost a requirement. 

– Keep your catalogue updated. As we have seen, the Facebook catalogue – used properly- can be an extremely powerful tool and one of the main sources of traffic to your online store. 

– You need some knowledge of Facebook Ads. If you have a dropshipping store, you are going to need to invest in advertising: to test winning products, to encourage impulse sales, to increase the reach of your account, etc. 

We hope you have found this article useful and that you have found out a little more about social selling and how to make the most of Facebook to sell more. If you are starting out in the world of dropshipping or you have any suggestions, we would be delighted to read your comments. Go for it!

La entrada How to sell on Facebook: A definitive guide to Social Selling aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

1. Sosket InnovaGoods Barbecue Grill for Sausages 

Having a barbecue is one of those plans that never goes out of fashion: you get together with friends or family, enjoy some time outdoors and, on top of that, it’s cheap! That’s why we know that one of the products that you simply must have in your store is this super original barbecue designed specifically for sausages. Everyone will want to buy one!

2. Fisket InnovaGoods barbecue grill for fish

Of course, we know that the best-known barbecues are the ones with meat…but what about fish barbecues? We shouldn’t forget about these! They are becoming increasingly popular because they are a little healthier and they are also delicious! If you are not sure what to sell in your store this summer, this is the ideal accessory that you should not be without.

3. InnovaGoods mosquito repellent solar lamp

Warning!  A fantastic product to sell this summer: the mosquito repellent solar lamp from the InnovaGoods brand. It illuminates and eliminates mosquitoes and other insects in a clean and eco-friendly way. Its resistance to water makes it the perfect companion for lighting up your customers’ outdoor spaces.

Buy now wholesale, one of the best-selling products for the summer.

4. InnovaGoods vintage projector for smartphones.

No summer is complete without a summer cinema, and that’s a fact. With the vintage projector from InnovaGoods, you can take the cinema home in an easy way. You simply need a smartphone and this InnovaGoods product. If you are looking for an original product to sell this summer, this vintage projector just has to be included in your catalogue. Guaranteed fun for children and adults.

5. 2-in-1 treat dispenser toy

Are you still asking yourself what sells most in the summer? This product for pets is a winning product that will keep our furry friends entertained for hours on end. This is a super original and innovative treat dispenser. The treats are placed inside and the maze design interior makes it hard to get them out and extends the play time. The ideal product to sell to pet lovers this summer.

6. InnovaGoods wireless speaker with solar charging and led torch

If you are having a barbecue, going to the pool, meeting up for a meal…for any of your favourite plans this summer, this wireless speaker from InnovaGoods is a must. A multifunction product which can also be used as a torch and radio, it has everything!

7. InnovaGoods Children’s Digital Camera 

Let’s not forget the little ones. If you have a shop with children’s products, we recommend you expand your catalogue with this children’s digital camera from InnovaGoods. The perfect product so little ones can develop their creativity and have a fantastic time.

8. Car boot organiser

We are all excited about the arrival of those long-awaited holidays. Going on a trip provides almost the same level of stress as it does excitement. Organisation is just one of the challenges when it comes to travelling. In this post, we tell you what to sell this summer to boost your business, so the car boot organiser from InnovaGoods is a must. This product helps to keep your boot tidy, ideal for road trips and to take away the stress.

9. Foldable and portable wine table

The perfect product doesn’t exist….Until you see the foldable and portable wine table from InnovaGoods. Robust, lightweight and very easy to fold and transport. Perfect for summer evenings or days when nobody is ever at home. Offer your customers what they are looking for.

10. Folding abdominal machine with exercise guide

Keeping fit is important! Ideal for doing sport without leaving home. As it is foldable, it can be transported and stored easily. This abdominal machine helps you to tone and strengthen the body muscles and includes an exercise guide. A product that will be a bestseller this summer and simply must be part of this list of winning products.

11. InnovaGoods portable cup blender

The top product for summer and for the good weather. A portable blender to take wherever you like: To work, the gym, the beach or at home. To enjoy a super fresh smoothie wherever you are and whenever you like. Its design and size already ensure it is going to be one of the summer’s most popular products. Careful, when sales of this product skyrocket, don’t say we didn’t warn you.

12. Body shaping massager

This body shaping massager shapes your body and performs an intense muscle massage, using electrostimulation. It features 6 massage settings and 10 intensity levels to adapt to everyone’s needs. If you are looking for what will be a bestseller this summer, you are sure to think

13. LED collar for pets

We always want the best for our best friends, the led collar from InnovaGoods is ideal for night-time walks. If you sell products for pets, you should know that this collar is one of the bestsellers and you should include it in your catalogue to sell this summer.

14. Smartphone holder with manual stabiliser

This product hardly needs any explanation, only to say that it is one of the bestsellers and, obviously, we know why. The popularity of Instagram or TikTok has meant that users of these social networks use their mobile as a means to record videos and take photos, so sales of smartphone accessories have sky-rocketed. Tripods and all types of accessories like this stabiliser are products that sell well on the internet.

15. Rechargeable insect-killing racket

The question is: Who doesn’t have one at home? These popular rackets came to save (literally) our summer. And that’s why no household is without one. Mosquitoes won’t be able to withstand it and we will finally be able to get rid of those irritating bites during the summer. Of course, we don’t even need to say that this product is a bestseller.

Extend your catalogue now with winning products for the summer

Now is the time! The time has come to fill your shelves with products to sell this summer. Whether you have a physical store, ecommerce or you do dropshipping, it’s time to extend your catalogue. In BigBuy’s B2B Shop, you will find over 200,000 multi-category products to help your summer be a bestseller.

La entrada What to sell this summer: 15 winning products aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Instagram has long been more than just a network for uploading selfies and lifestyle photos. It has become a platform with huge potential for companies that want to increase their sales, achieve a greater reach and strengthen their brand. 

In fact, every month there are two million advertisers who advertise on Instagram and, according to a study by Socialbakers, 83% of users of this social network say they have discovered new products on it. 

It’s crystal clear: using Instagram to sell is a unique growth opportunity for your business. 

Why sell on Instagram 

We have already mentioned some of the main key reasons why selling on Instagram is – almost – a requirement for any business. The data relating to this social network speaks for itself, according to a study carried out by The Social Media Family: 

• Approximately 80% of Instagram users actively follow a brand.
• 200 million users visit one or more business accounts each day.
• 50% of Instagram users follow brands, which is the highest percentage out of all of the social networking platforms. 
• Instagram has an engagement rate of 2.2%, while Facebook has a rate of just 0.22%.
• 33% of the most popular stories are produced by companies.

If we objectively analyse all the data from the study, we can predict that users are (very) interested in the content produced by brands, especially in video format (something we will talk more about throughout this guide).

Therefore, as you will have already observed, this platform and all its features are highly powerful tools to include in any business strategy.

Before you start: some tips for optimising your business profile 

To start selling on Instagram, the first thing you need to review is your business profile. Here are some quick tips for optimising it: 

• Add your logo as a profile picture. If you don’t have one yet, hire the services of a designer or create one yourself with free tools like Canva.
• Write a description of your company in the biography. A well-written bio should describe who you are and your main differential value in a clear, brief and concise way. 
• Also include a link to your ecommerce in the bio. If you want to direct people to different landings – as Instagram only allows you to add one link – you can use tools like Linktree, which allows you to join several URLs in one page.  
• Make the most of the tools that the platform offers you to publish high value and trending content. Create stories, use video, join in by using reels and try out the formulas that work best with your audience. 

The essentials for dropshipping on Instagram 

Social selling is a sales strategy to bear in mind for your business. It is becoming increasingly important to look for winning products for your dropshipping store and optimise them to sell through other channels, such as social networks.

One of the most important actions when it comes to defining a social selling strategy is to segment your target audience properly, both in terms of demographic information (gender, age, spending power, level of education, job, etc.) and their interests (hobbies, consumption, likes, preferences, etc.). 

Once you have your target audience located and segmented, it’s time to find and test the most attractive products for this audience.  Below we tell you how to choose winning products and test them on Instagram to maximise your business sales. 

How to find products to sell on Instagram

A winning product is an item for sale which has great potential to stand out, in terms of sales, above others from the same category or sector. To be clear: it is a best-selling product in a specific niche. 

Normally these products are trending for a limited time or are seasonal. For example, it’s easy to predict that a fan has the potential to be a winning product during the summer months. However, it is important to always be on the lookout for trending items to sell in your online store, but….how do you find products to sell on Instagram? 

1. Choose one or several niches that you would like to start with. There will be winning products in all niches that you can sell on Instagram, so if you start in one niche that you really enjoy, it will be much easier to master it and understand it. Indeed, it is important to validate the real scope of the niche to check whether there is enough demand. 
2. Thoroughly research your competition. Analyse and research your competitors, their best-selling products, their adverts on social networks, the most highly-rated products, etc. That way, you will be able to get an idea of how successful the products are.
3. Analyse the adverts that come up for you on your social networks. The more adverts you see, the more Meta’s algorithm will show you. So, remain attentive, interact with your adverts, save them and analyse what type of products they promote, the brands that advertise, in what format, content, etc. Additionally, you can also view adverts from the competition (or any account you are interested in) with Facebook’s Ad Library. If you have never heard of it, we recommend you take a look right now! It is an extremely useful platform to see what type of content other brands are creating.  
4. Search on the main marketplaces. There is no doubt that AliExpress, eBay, Amazon or Etsy are perfect platforms for finding the products that sell most on the internet. Research the categories of your niche and draw conclusions about the best-selling products. 
5. Take a look at the Instagram account @shop. It is a profile where the Instagram team post emerging products and brands that are trending from all over the world.  You are bound to find ideas and inspiration for winning products.

How to test a product on Instagram

Once you have the products that are – seemingly – winning products, it is important to validate them. Before starting to explain to you how to test a product on Instagram, it is important to have a good idea about the trends of these products and, to do so, your best friend is going to be Google Trends. 

With this tool, you can view the search trends of a product, or more importantly, a related term, by filtering by specific time and place. For example, you can look for search trends for an entire year, in Spain, for elastic sports bands. You can also, and you should, search for other related terms, such as training boards or muscle-building boards. That way, you will have a much clearer idea of the trends for the product you are going to test, the months in which there is higher consumption, related products, etc.   

Now that you have validated the product and are clear on the trend, it’s time to check whether it really works with the audience you had already thought of targeting. To do this, you will use Instagram Ads:

• Have your online store ready and the product data sheet of the product to be tested. 
• Prepare your Instagram profile, just as we talked about in the guide. 
• Create Business Manager and the advertising account (configure pixel, events, etc.). 
• Launch conversion campaigns to validate the data. 
• Analyse the results and make decisions. 

Sales strategies on Instagram: trial and error   

The most important thing when it comes to developing your strategies is to be clear about the fact that everything is susceptible to trial and error. In other words, if you don’t try, you can’t find out what really works, so we encourage you not to be afraid of failure.  If in doubt, always test it first! 

In this article, we have been talking about the importance of some of the tools that Instagram offers brands to generate content, both organic and paid. 

Therefore, it’s now time to explain which the most important tools are for developing your sales strategies on Instagram. Let’s get started! 

Instagram Ads

Instagram adverts are one of the most effective sales strategies for an online store, especially if you do dropshipping.  As we mentioned previously, to check whether you have a genuine winning product, it is best to test it and, to do so, Instagram ads are one of your allies. 

To begin, firstly you need to know and control how advertising works on this social network, what formats you can work with, etc. 

To create a campaign, the first thing you will need to do is decide your goal: interaction, consideration or conversion. And, within one of these, you will be able to choose a more specific goal. What do you think is the best option for testing your products? Effectively, the conversion campaigns. 

Once you have configured your campaign: added the budget, have a segmented audience, etc., it’s important to choose the content for your adverts. Although you should carry out the tests, all the trends and results point towards videos. 

What resolution and weight are appropriate for video ads on Instagram? 

Video ads can appear in several different proportions, but the specifications recommended by Instagram are as follows: 

In the feed sections: 

Resolution: 1080×1080 px.

MP4 and MOV formats. Does not allow GIF 

Size: maximum 250 MB   

In stories: 

Resolution: 1080×1920 px.

MP4 and MOV formats  

Size: maximum 4 GB   

Bear in mind that each clip lasts for 15 seconds

Instagram Shopping 

By now, you are bound to know about Instagram Shopping, but just in case you don’t, this is an Instagram tool that enables brands to tag the products from their store in a post: in the feed, stories, reels, in live, and even in mentions. So when a user clicks on a tag, they can see the product information and go directly to the product data sheet in your online store. 

But, watch out! Because Instagram’s latest updates now allow some users to tag products from brands in their own posts. So it is more important than ever to keep your catalogue up-to-date and synchronised with Instagram. 

How can you configure Instagram Shopping in your profile? 

It is very easy. You simply need to prepare your Instagram store step by step: 

1. Use a Catalogue in your Business Manager: you can create a new one or use an existing one for purchases on Instagram. 
2. Connect it to your Instagram profile: on Facebook, go to the catalogue administrator and select the one you want to use. Go to “Use cases” > “More ways of using the catalogue” and select “Purchases on Instagram”. Finally, go to “Connect your Instagram profile for business” and select “Connect account”.
3. Add products to your catalogue. Make sure that it is completely updated and includes all the minimum fields that Instagram requires (name, description, category, price, etc.).
4. Make sure you comply with all the community rules and the Meta commerce policies. Otherwise, your products may be rejected and will not be displayed either in tags or adverts. 

If you dedicate some time to it, Instagram Shopping is a very powerful tool to boost your sales on Instagram. For that reason, if you keep your catalogue up to date with relevant information and images, you will have better results. And, of course, you should delete all the products that you have discontinued in your ecommerce. 

Organic posts: take advantage of the trends to sell more

Although there is no doubt that they are a fundamental part, dropshippers don’t just rely on paid strategies.  If you are able to take advantage of all the trends and tools that come up on the platform, you will increase your reach and the sales on your profile. 

Reels 

Instagram is an endless source of content. Every so often, a challenge, meme or trend appears on reels which sky-rockets the reach of users that join in. If the content fits in with the strategy of a product belonging to your online store and you can upload this type of content, you are bound to increase your visibility enormously. Also, don’t forget that you can tag products inside the videos in the reels format! 

Stories and highlights 

Stories are one of the most-consumed formats by Instagram users.  It is the perfect content to interact with your audience, launch products, special offers, play games or share content from other customers. 

One of the most important things about stories is that you can add links, which will help to generate traffic towards your ecommerce. You can share links using the sticker that is specifically for that purpose. 

In contrast, another very popular function is highlighted stories, which enable you to group and leave a series stories pinned to your profile. Many brands take advantage of the highlights to present a new collection, occasional product offers, etc. What about you? What do you think you could do with them? 

Videos on Instagram: the King of content 

It’s no secret that the video has become the new King of content. If you want to be relevant on Instagram, you will have to use this format to boost your sales, both in organic posts and in your adverts. 

As we mentioned in the article, all content is a question of trying, trying and trying again. Search for trends, dare to create, try out different durations, styles and discover the content that interests your audience: tutorials, recipes, tips, lifestyle, product demonstrations, etc.  The rest will come by itself! 

Conclusions: the most important thing for selling on Instagram 

After this analysis on how to sell on Instagram, dropshipping and which are the best strategies, let’s look at the most important conclusions that we need to keep in mind: 

– Instagram is one of the social platforms with the most potential for social selling, thanks to the enormous range of opportunities to develop attractive and quality content. Also, remember that in Spain alone, it has nearly 25 million active users. 

– You are going to need investment to promote and test your winning products. In dropshipping, these are the rules of the game: users buy on impulse and, if you don’t invest in advertising, it is very difficult for you to be able to scale your business. Investing in social selling is a fundamental part of dropshipping. 

– Stay on top of the trends. In such a fast-evolving world, it is important to stay up to date, not just to generate content that works and is rewarded by Instagram’s famous algorithm, but also to capture new sales opportunities with winning products.  This guide is sure to have helped you to find out more about social selling on Instagram. If you would like to delve even deeper, we encourage you to take BigBuy’s Social Selling course, with Héctor Blat as mentor and expert.

La entrada How to sell on Instagram: definitive guide to Social Selling aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

What are refurbished products? 

Refurbished products are just what their name implies, items that have already had a previous useful life. But it is important to understand the condition in which these products can be found.  

At BigBuy, you can find products that are practically new and unused (single units, customer returns where the product has not been used but the packaging has been opened, etc.), right through to products that have been used more but that are in good condition. 

Often, as occurs with electronic devices, the pieces or elements that aren’t working are replaced to make the product practically brand new.  

How can you find out what condition they are in?

Some time ago, we wrote quite a detailed article on the condition of BigBuy products, but we’ll give you a brief explanation here so that you can easily recognise the five conditions for refurbished products: 

• A+: unused. These are products whose original packaging may have been opened or replaced.
• A: practically new. These items are in impeccable condition, but their original packaging may have been opened, somewhat damaged or replaced. 
• B: very good. These products work perfectly, with possible slight aesthetic imperfections and their original packaging may have been opened or somewhat damaged. 
• C: good condition. Products in good condition, with possible aesthetic imperfections and their packaging may have been opened or somewhat damaged.
• D: correct. These are items that work well, but which have aesthetic imperfections or an accessory is missing and their original packaging may have been opened or somewhat damaged. 

Position yourself as a sustainable business: why selling refurbished products is the most respectful decision for the planet

In order to reduce the amount of waste that we produce on our planet, it is a great solution for products to have a longer useful life.  Although refurbished products are not the ultimate solution, there is no doubt that they have a very positive impact on the environment. 

We should be aware that the majority of products already begin to leave their mark on the environment right from the manufacturing process until we use them for the first time: water consumption for manufacture, large CO2 emissions, depletion of natural resources, etc. Imagine adding a short useful life to all the above:  waste generated – technological, plastic, etc. – without any need to do so.  

To take an obvious example, in order to manufacture just one small electrical device (mobile phone, tablet, etc.) you will need more than 300 kg of metals. If we choose refurbished products we are contributing to the cause to reduce waste and the exploitation of natural resource. 

Turning waste into a resource is one of the most environmentally-friendly decisions. In fact, a study by the Swedish Institute for Environmental Research states that, each year, the refurbished goods market saves almost 27 kg of CO2 per person. And in Spain in 2020, the refurbished economy enabled the saving of as much plastic as is used to manufacture all the carrier bags used in almost 1.5 years.  

And in case you still have any doubts, we explain more advantages, so you can become part of the change and to start winning by selling these types of items. 

Other advantages of selling refurbished products 

The impact on the planet is an important reason to buy and sell refurbished products, but these items also have other advantages: 

• Price: the considerable price saving is another decisive factor for choosing them. Price is always one of the main factors regarding a user’s decision whether or not to buy. 
• Trend: increasingly, more people are buying these items, whether because of sustainability, because they are original, exclusive, or because they have been discontinued, etc.   
• Guarantee: The majority of refurbished items have the same guarantee as new ones so that people can buy them with total peace of mind.  

Conclusion: refurbished items are an alternative with a real impact  

The impact of refurbished products is much more significant than it seems. With these, we are not just saving money, but we are also saving raw materials, water, waste, carbon emissions, pollution, plastics and a very long etc. And customers appreciate this. In fact, the figures for this market are extremely positive: 

• 60% of consumers are in favour of buying used products and giving them a new lease of life.  
• In the next five years, an annual increase of approximately 20% is expected for the refurbished market.

Today, consolidated ecommerce already view sustainability as a clear trend and position refurbished products as a first purchase choice. In this market, the most commonly searched for categories are: technology and electronics, home and garden, clothing and sports. 

To become part of this market is to fully enter the circular economy, a new form of consumption that is much more responsible and which consumers are increasing thinking about.  

Everything we have read in this article makes it clear, doesn’t it? There are a multitude of reasons, and tons of pollution, to encourage us to start selling refurbished products!

La entrada The advantages of selling refurbished products in your online store aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

So, is it possible to sell on the internet without stock? If you want to know the answer, don’t miss this article in which we tell you everything about dropshipping and we give you the tips you need to open your online store without needing to have your own stock.

✅ How do you sell on the internet without Stock?

Selling without stock has a name. It is what we call dropshipping. Dropshipping is a business model which has become extremely popular in recent years and was almost inconceivable 10 years ago. The changing world we find ourselves in and the speed that ecommerce is evolving at has led to the emergence of new forms of business, like dropshipping. But what exactly does this consist of? We give you a brief explanation of this below.

Dropshipping is a business model where the seller has either their own ecommerce or a store on marketplaces. The key to dropshipping is that when the seller receives a purchase, the wholesaler receives the order and ships it directly to the end customer (the seller does not take charge of the shipping). As you can see, if this happens, it means that the products sold by the seller are located in the wholesaler’s warehouse, making it possible to sell on the internet without stock.

The main advantages of dropshipping include the cost savings of storage and delivery costs and access to the thousands of products that you will be able to sell in your online store without the need to invest in stock.

✅  Tips For Selling on the Internet without Stock

So, these are the tips you need to know so that your store heads in the right direction.

Choose which products you are going to sell in your online store

You won’t be able to start selling without some clear and defined products. The first thing you need to do is to study the market and your potential customers. It may seem tedious but, if you want to be successful from the start, it is extremely important that you do this step well. A clear goal will be the first step to start selling on the internet without stock.

Work on your online store

Your ecommerce is the front door for your customers and what they see will help them to decide whether to stay with you or to look for another option they like more. Make an effort to produce an attractive website where your customers want to make purchases. There are lots of tools that allow you to create a website simply and more quickly than a traditional one. For example: Shopify, Prestashop or WordPress (with the WooCommerce plug in).

Choose your dropshipping supplier

Once you have chosen the products you are going to sell and you have the website ready, it’s time to find the ideal dropshipping supplier for you. They will be your business partner, so it is important that you pay attention to the services that they offer you. You will need to:

• Verify the quality of the products in their catalogue
• Compare the shipping conditions
• Carefully study the profit margins you could achieve

There are dropshipping suppliers that have all their stock in Europe and, for this reason, the quality of the products they offer is guaranteed. So now you know, choose your supplier and start selling on the internet without stock. They will do it for you!

Training

Training is always a point in your favour! In addition to expanding your knowledge, it is always a good idea to keep learning about the areas that you apply to your day-to-day work. For example, marketing is an area where you can learn to manage your online store without stock successfully.

Offer a personalised experience

To offer a personalised experience, you need to know your customers well. What they like, what they identify with…You need to know everything about them in order to immerse them in a unique experience. To discover more about the people you are going to sell your products to, you can use tools like Google Analytics or study your competition in depth. This will be a great help to get an idea about who your customers are.

Personalisation is the key to every good marketing strategy and can be done in many ways. We tell you about some of them here:

Email marketing

By properly segmenting your databases, you can ensure the right message reaches the right person. Also, take the opportunity to get close to your consumers and talk to them in the first person, referring to them by name.

Enable your customers to create an account on your website

This way, you can obtain more information about their behaviour. How they purchase, what they like or don’t like. Finding out how they browse your website will help you to improve their experience.

Use tools like chatbots

They are very useful for giving quick answers to your customers’ queries in a personalised way.

There are many actions you can carry out to personalise your potential customers’ experiences, we have just named a few of the best-known ones here.

Craft the product descriptions

A well-crafted product description can be the key factor which determines whether your customer makes the purchase or abandons the basket.  That’s why this point is so important. To write a good product description, you must be very specific about the features of your products: What material is it made of? How much does it weigh? What are the dimensions? What ingredients does it contain? Does it come with a warranty? All of these questions (and many more) must be duly answered in the description. In addition, you will be able to take advantage and optimise the texts for a better SEO positioning, something which will also make you more visible in the long-term.

Customer service is key

You should do everything in your power to ensure the customer is satisfied. To do this, offer a personalised customer service and be there to resolve any problems. Customer service is one of the differentiating factors that make consumers choose you again and again and stay loyal to your brand.

Software such as Zendesk offers you a comprehensive customer services solution which is very easy to use and adapts to your business. Something you should bear in mind is that, the more sales you make, the more queries and questions you will receive from your customers.

Customer services is one of the essential aspects when it comes to whether your business is successful or not. For that reason, it is important that you have enough time to answer the customers’ queries or, alternatively, you should hire someone to do it for you.

Trust

Conveying trust to your customers is everything. The security that your online store gives them will be a decisive factor when it comes to making a purchase. Make sure you communicate all the services you offer in your online store. You can do so in various ways, these are our favourites:

Trustmark schemes

There are various schemes that you can request for your ecommerce, so that it conveys security to your consumers. Without a doubt, the most notable ones are Confianza Online and Trusted Shops.

Create a community

When people get to know you and know what you’re like, they end up trusting you. In the past, to gain their trust, you had to make them fall in love with you, become “brand lovers”. In the era of Instagram and social networks, the best advice is to create a community around your brand.

Interact with them, ask them questions, take part in their conversations and, above all, listen to what they want. Although it may be work intensive, this is one of the most effective ways of gaining a loyal community.

Reviews

In the social world we live in, displaying reviews from other customers in your ecommerce is one of the most useful and effective tools that exists. Some people need to know the opinion of other shoppers to take the next step: make a purchase. That’s why your reviews play an important role in the world of ecommerce.

Encourage your customers to leave reviews about their shopping experience and about the product or service. That way, as well as when you build up a large number of opinions, a person’s decision-making at the time of purchase will be much faster, as seeing other people’s experiences conveys transparency and trust.

Returns Policy

Following on from the previous point, the returns policy you offer is also one of the key points that gives your potential customers a feeling of security. Buying something and knowing you can return it without any problems is not the same as not accepting returns. It is extremely useful to put this on your website somewhere it can be seen easily.

Legal requirements

When you decide to set up your online store without stock, it is essential that you bear in mind the legal requirements you have to comply with. To do this, it is best to get advice from an expert advisor in electronic commerce and dropshipping.

These are some of the tips that you should bear in mind before starting to sell without stock. We know that dropshipping is a very appealing option for entrepreneurs and, here at BigBuy, we are leaders in this field. So we can help you, and we can become the ideal partner for your business.

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Having your own timetable, living your life in your own way, working from anywhere in the world while you travel or generate extra income: all of this is a real privilege. But we have to admit that it’s not easy, although it’s not impossible either. As with everything, with hard work, patience and time, you can achieve it; in fact, there are many profitable businesses that have started out digitally. So, if you are looking to earn money using the internet with little investment, keep reading because you are going to love some of these ideas.  

How to earn money from home: 50 ideas for working on the internet  

Before starting with the fifty ways to earn money from home, we are going to explain the advantages and clarify some points about this type of income source. 

Advantages 

• Full responsibility for decisions 
• You will work doing something you are truly passionate about 
• You can monetise your hobbies 
• You can balance it with other activities 
• You can work from anywhere in the world 

Important clarifications

• There is no magic trick that will make you a millionaire in a short space of time 
• It is not easy or immediate 
• You need a clear strategy and lots of dedication
• You will need to have inquisitiveness, interest and ongoing training to learn how to adapt to an extremely dynamic environment. 

1. Dropshipping 

Dropshipping is one of the most popular business models for online selling because of all its advantages. And the only thing you need to do is set up your online store and contract a dropshipping supplier like BigBuy, which will enable you to synchronise the entire catalogue without investing in stock, warehousing or logistics.

Do you want to know the advantages of dropshipping with us? 

– We become your logistics operator: we prepare the order and send it to the end customer with your company name and image. 

– We offer highly affordable shipping throughout Europe. 

– You will have the chance to sell our entire Catalogue in marketplaces like Amazon, eBay, Fnac, etc. 

If you don’t yet have a website, we also offer a comprehensive solution: we deliver you a complete store in Shopify or Prestashop which is directly synchronised with our catalogue.  

2. Selling on Amazon

Another option to earn some extra money selling on the internet is to sell on marketplaces like Amazon. In this case, you could benefit equally from all the advantages of dropshipping that we outlined above, without the need to invest in stock. 

3. Affiliate marketing 

Affiliate marketing is a very simple method. You simply need to promote a product or service from third parties, with a code or special link so that people buy through it. For each sale, you will receive a commission which is agreed in advance. 

There are several sites to take part in affiliate programmes, although you can also contact the companies you identify with directly. 

4. Podcasting 

Podcasts are an unstoppable trend. If you manage to create a gap for yourself within the sector, with interesting niche content, you are bound to find a way to monetise it.

5. Online courses

Did you know that the interest in online education has increased 900%? Since the pandemic, studying via the internet has skyrocketed, so if you are an expert in a specific area, now is the perfect time to teach it to the world. 

You can create and sell your own online courses on specialist websites such as Domestika, Udemy, etc. 

6.  Specialist blog

If you create a specialist blog and manage to generate a considerable volume of traffic, you will be able to monetise it in different ways: with sponsored articles, with linkbuilding, through Google Adsense, etc.

7. Content writer 

If you are a journalist, copywriter or you are good at writing, you have the opportunity to offer your content writing services as a freelancer. There are sites like Lowpost where you can access projects. 

8. Teaching online classes 

This option is very similar to the courses idea, but this time we are referring to one-to-one classes in which, unlike recorded courses, you have to be present. For example, you can teach private Spanish lessons to foreigners, or teach people to play an instrument, etc. 

9. Virtual assistant

The virtual assistant is a new profession which is increasing in demand all the time. In general, it consists of providing support, remotely, to entrepreneurs and companies in those mechanical tasks that are preventing them from focussing on the core of their business. They normally agree prices per hour.  

10. Stock photos  

If photography is your passion, this can be a good source of passive income. There are several image banks that allow you to sell the rights to your pictures. 

11. Personal photos 

Another idea to make money from photography is to sell your services as a professional, either for portraits, pregnancy photos, weddings, etc. 

12. Trading domains 

A way of making regular income on the internet is through the purchase (and subsequent sale) of rights to a high value domain. It is a very challenging method, but it can be profitable if you are mindful and choose the domains carefully. 

13. Linkbuilding 

In the SEO of contents, it is important to have a linkbuilding strategy. In other words, obtain external links from other relevant pages to gain authority. Although linkbuilding is usually, and should be, done naturally, there are strategies to earn money in exchange for “dofollow” links. To do so, it is once again necessary to have a relevant website with a good volume of traffic. 

14. Community Manager 

If you are into managing social networks, this is the method for you! You can offer your services to brands, entrepreneurs, agencies, influencers, etc. 

15. Travel Assistant 

Recommending destinations, living your life travelling and earning extra money for doing so is possible. You can work for yourself (we recommend creating an account on Plansify to start to monetise) or for a travel agency and start your own journey as a private travel assistant.  

16. Influencer  

First of all: becoming an influencer is not, in any way, shape or form, an easy or immediate way of monetising. But, if you are able to generate relevant content about a certain niche and gain a large audience, in the long term, it is possible that you could end up generating extra income or, even, making it your main source of income.

17. Translator 

If you have a fluent knowledge of several languages, you can work from home offering translation services. There are translation agencies like BigTranslation where you can sign up to specific projects with different levels of experience.  

18. Paid surveys 

We can tell you now that this is far from being the most profitable way to earn money from home. There are several sites that you can earn money on by completing surveys, which usually pay from 20-30 cents up to €1-3. 

19. Selling second-hand items

It may seem obvious, but you are bound to have lots of items you no longer use and that will help you to earn a bit of extra income. 

20. Stock market 

If you have knowledge of the stock exchange, you could spend some of your time being your own online broker. If you don’t have training, or knowledge, it would not be the most advisable way of working from home given that it involves quite a high risk of loss. 

21. Create ebooks 

An interesting way of earning money using the internet is through info products like ebooks. If your reach and traffic is sufficient, it is a business idea with a good outlook for generating passive income. 

22. Your own YouTube channel

It is true that it is becoming increasingly complicated and there is more competition but, if you work well in front of the camera and have something different and original to contribute, it is possible to generate some income in the medium to long term. In addition, if you manage to create a loyal audience, you will be able to increase your income with other platforms like Patreon. 

23. Copywriting 

Copywriting is the art of writing to persuade potential customers. If you are a copywriter, you have the unique opportunity to help businesses or entrepreneurs to achieve their goals. 

24. Graphic design 

Creative profiles and graphic design always have a gap to add value in different disciplines. You can offer your services as a freelance designer and find projects on specialist platforms like Domestika.  

25. Programming

If you are a programmer, we are almost certain that you won’t be short of work. Finding ITC talent is an increasingly important challenge for most digital businesses and, for that reason, there are endless opportunities to work remotely, whether as a freelancer or as the employee of a company. 

26. Content transcriber 

Another way of generating income working from home is by transcribing audio-visual content: videos, audio, podcasts, etc. You can sign up to platforms like SpeakWrite to start projects. 

27. Expert in Google & Social Ads 

A profession with lots of options for working remotely is that of an expert in paid campaigns on the various online platforms (Google, Twitter, Facebook, Pinterest, etc.). It is a service that many companies and agencies have outsourced. 

28. Watching adverts 

Another passive source of earning money from home is through adverts. Unlike the previous idea, in this case it involves watching them. You can sign up to platforms like Neobux to start trying it out. 

29. Creating WordPress templates 

If you are a designer or web developer, you might not have thought of creating paid templates for CMS, like WordPress. 

30. Consultancy 

If you are an expert in a professional area, you can help other professionals to improve and develop. To become a consultant, it is important that you have enough experience and knowledge of the sector you are going to work in. 

31. Becoming an Airbnb host

Do you have a spare room? You can rent it out on Airbnb and earn some extra money. In addition, you will meet new people and discover different cultures!

32. Testing websites 

You can join platforms like Testapic to get paid to test websites, try out interfaces and give your rating. 

33. Personal branding 

Investing in personal branding is a commitment to the future. If you manage to put a brand together with a strong social influence and interesting content that is capable of attracting a valuable audience, sooner or later you still start to monetise in a thousand different ways: seminars, talks, webinars, classes, blogs, advertising, etc. 

34. Telemarketing 

Telemarketing is nothing new, but it is a way of working and earning money from home. 

35. Cryptocurrency 

Cryptocurrencies are here to stay and investing in them is very similar to any other investment formula, which involves risks. If you spend time and have training, you can achieve results in the long term. 

36. Webinars 

If you are an expert in a specific area, a good way to earn money is to create and promote paid webinars on the subject.  The difference between creating a webinar or a course, in general, is that a webinar would be more like a masterclass or seminar lasting a few hours or minutes. 

37. Looking after pets

You can offer yourself to look after other people’s pets, through platforms like DogBuddy or Rover. In holiday seasons, where owners don’t have anyone to leave their dog or cat with, you can generate extra income in an interesting way.

38. SEO positioning 

If you are an SEO expert, the reality is that this is a highly profitable profession and you can offer your services as a freelancer, either for specialist sites or for yourself with local companies. 

39. ASO positioning

The same is the case with ASO positioning, very similar to the previous idea but focussed on apps markets. 

40. Selling on Etsy 

Handmade products are in fashion and have a market with endless possibilities on Etsy. If you love crafts, you should consider selling here.

41. Dubbing and voice-overs

With the appropriate sound equipment, you will be able to offer dubbing or voice-over services for various audio-visual products without leaving home. 

42. Gaming 

If video games are your passion, we are living in the right context for you to start to earn money from it, whether through a channel on a streaming platform or, even, developing your own video games. 

43. Recipes and cooking classes

Great news for foodies and cookery fans around the world. There are various ways of earning money on the internet through recipes or, even, offering online cooking classes. 

44. Creating and selling NFT

NFTs are breaking records in terms of popularity. The metaverse is the near future and those who are starting to play with the rules of the game will have more opportunities to exploit it. Learn everything possible about this new system, and why not? Try, experiment, and opt for an investment in the future.

45. Designing book covers 

Have you ever thought of this as a possibility? There is an increasing number of independent publishers, and even authors who self-publish and need designers to design the covers for their books. You can find this type of projects on pages like Fiverr or even by doing research on social networks. 

46. PR strategies 

If you have a good network of contacts with the media and you enjoy going to events, networking, etc., you have the perfect foundation to work as a PR expert and create strategies for different companies externally. 

47. Cashbank system 

This system is a good way of earning money (or saving, depending on how you look at it) with your online purchases and consists of you receiving a percentage back each time you make a purchase. They work in a very simple way, there are pages that work as intermediaries, or there are even direct agreements with banking entities that may be linked to your credit card. 

48. Video editing 

Video content is increasingly gaining ground on the internet, especially on social networks. If the audio-visual world is your thing, you are bound to find many freelance video editing projects. 

49. Creating a product 

If you have a creative and entrepreneurial soul, why not try it? Create a product, look for the best suppliers, set up your own online business and start selling. In addition, if it fits in with your business model, you can always combine your own brand with other products that are already successful. 

50. Handicrafts  

If you love handicrafts and you create objects with an artisan value, you are bound to find a way to sell them online.

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The creative possibilities are endless: from podcasts, to webinars or live streaming. Each day we receive approximately 5000 hits and many of them are in video format. In 2021, 81% of companies used video as part of their marketing strategy.

In this post we talk about the tools you need to know in order to create valuable content for your business. Here, we discover 5 free video editing programmes that are vital for your strategy

Blender

Blender is an open code programme that enables you to edit videos for free. It is a highly powerful video editor which gives you everything from the more basic options to the most comprehensive ones. So, whatever your level, you can use this programme to edit your videos in a easy way.

To begin with, Blender was created for 3D modelling and is mainly used to develop video games. However, it also gives the option of editing audio visual elements and is an app aimed at content creators.

The Blender video editor includes the following features:

• Preview, waveform, chrome vectorscope and histogram screens.
• Audio mixing, synching, audio sweeps and waveform viewing.
• Up to 32 slots to add video, images, audio, scenes, masks and effects.
• Control of speed, layers, transitions, keyframes, filters and others.

This programme is available for Windows, Mac and Linux and can be downloaded from its website.

Lightworks

A video editor that is known for its ease of use. LightWorks knows how to sell itself very well, and  they say: “For 30 years, Lightworks has helped every type of video editor and creator imaginable; from Oscar-winning Hollywood legends to YouTubers.”

This sentence says it all. If you are looking for a programme to edit your videos for free, Lightworks is a very simple editor that will take your creations to the next level.

It is available for Windows, Mac and Linux and offers you several options. It has a free version and another more professional one, although the free version should be more than enough for any content creator.

The free version includes:

• It is activated every 90 days
• Pre-set titles and subtitles
• Access to the LightWorks forum
• Access to the storage cloud
• Back up copy
• Very powerful editing timeline
• No watermark when exporting
• It supports all formats
• Video exports only in 720p, perfect for YouTube videos.

iMovie

If there is a video editor par excellence which is known all over the world, it is iMovie. It is only available on Mac and is so intuitive that, even if your knowledge of video editing is very basic, you will find it simple to use.

iMovie gives you the option of using titles, subtitles, text, audio… Basically, a comprehensive video editor and it is completely free.

With a few simple steps, you will be able to transform your video clips into a professional video and be ready to upload to your platforms. In addition, iMovie gives you options for special effects such as, using slow motion, fast motion, picture-in-picture, or split screen effects.

iMovie gives you endless possibilities and you will be able to edit from your Mac, iPhone or iPad. From wherever you are, whenever you like.

OpenShot

Although the look & feel of its website is not as modern as the rest, Openshot is another user favourite and may remind you a little of iMovie because of its simplicity and because it is highly intuitive to use.

The features it includes are:

• It is multi-platform
• Allows trimming and cropping
• Use animations
• Unlimited tracks
• Video effects
• Audio waveforms
• Editing titles
• 3D animations
• Slow motion and time effects

This is a simple and free editor that you can use to start creating fabulous videos.

Filmora

Whether you are a beginner or you are at an advanced level, if you are looking for a video editor that will transform your content, you can use Filmora. It is a really easy-to-use editor which offers many editing possibilities.

Its features include:

• It supports more than 10k resources
• Trim, crop, split, join, rotate videos
• Picture-in-picture, split screen, screen record
• More than 300 transitions, filters and layers, it enables you to make videos with photos and music free of any rights

It is available for both Windows and Mac.

Choose the free video editing programme that best suits your marketing needs

In this article we have told you about 5 very popular free video editing programmes, but it is true to say that there are endless options. Only you, by researching your needs, will know which one best suits your marketing strategy.

Clearly, all the options have their pros and cons, so it is important that you know what your requirements are. A well-made video is an essential part of your strategy, since it either helps you to tell your story or to show your product to your target audience. It can be a very powerful tool which, when used well, will turn your brand around by 360 degrees.

La entrada 5 free video editing programmes that are vital for your strategy aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.