An investment designed to deliver real impact for customers

The investment, backed by two independent Chinese industrial partners and Zamit Capital (GVC Gaesco Alternative Investments), will enable BigBuy to accelerate key initiatives in technology, artificial intelligence and international expansion. All of this translates into direct improvements for sellers, brands and retailers that rely on the platform to scale their digital business.

At a time when global ecommerce is evolving towards models focused on operational efficiency, value for money and speed of execution, BigBuy strengthens its role as a connector between Chinese manufacturing and the fragmented European ecommerce ecosystem. This integration allows customers to access primary supply chains, reduce intermediaries and improve margins, both in dropshipping models and private label strategies.

More technology, greater efficiency and faster time to market

One of the main areas of focus for the investment will be the reinforcement of AI‑driven technological capabilities. BigBuy will accelerate the development of solutions aimed at:

• Dynamic pricing, to improve competitiveness and margins.
• Inventory optimisation, reducing stock‑outs and cost overruns.
• Catalogue automation, streamlining multichannel management and improving conversion rates.

The objective is clear: to help customers sell better, faster and with greater operational efficiency, while reducing the complexity of operating across multiple European markets with different regulations, languages and consumer habits.

A stronger catalogue and a more integrated supply chain

Thanks to this new phase, BigBuy will expand its portfolio of products and brands, beginning to connect European demand with high‑quality Chinese brands looking to expand into Europe, while maintaining a strong focus on established, high‑quality European brands. This strategy enables customers to:

• Access a wider range of products with proven quality standards.
• Reduce intermediaries and shorten time to market.
• Improve value for money and differentiation versus competitors.

“With this transaction, BigBuy strengthens its role within the European ecommerce ecosystem, acting as a platform that integrates supply, demand, technology and logistics at a continental scale.”
Victor Amarnani and Salvador Esteve, Co‑CEOs of BigBuy

A strategic bridge between Europe and China, serving customers

The transaction also reinforces BigBuy’s role as a bridge of know‑how, technology and supply chain between Spain, Europe and China at a key moment for international trade. This alliance allows European customers to access Chinese manufacturers and brands directly, while BigBuy manages the operational, regulatory and logistical complexity of the European market.

“By combining Spanish operational excellence with the agility of the Chinese supply chain, we have created a structure that brings together European operational expertise with direct access to Chinese supply chains and innovation.”
Shawn Zhao, CEO of HyperSKU acting as CGO BigBuy

More opportunities for B2B sellers and private labels

With this investment, BigBuy accelerates its roadmap to help B2B sellers overcome traditional barriers, scale their operations and compete in an increasingly demanding environment. The platform continues to evolve to support both digital entrepreneurs and established companies seeking growth across ecommerce, marketplaces and new sales channels.

Ultimately, this new phase reinforces BigBuy’s commitment to its customers: putting technology, global supply chains and innovation at the service of their growth, through a more powerful, more integrated platform ready for the future of European ecommerce.

La entrada BigBuy raises €4 million to drive its customers’ growth in European ecommerce aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Circular business models for eCommerce

The circular economy breaks with the linear scheme of produce‑sell‑discard and proposes keeping products in use for longer through reuse, repair, refurbishment or service. In ecommerce, this translates into new models that allow you to generate revenue beyond the first sale, optimising resources and reducing waste.

A circular model in eCommerce is a sales strategy that extends the life of a product —through reuse, refurbishment or service— to reduce waste and generate recurring revenue without consuming new resources.

The three most applicable models for dropshippers, online stores and wholesalers are: renting, refurbished and subscription.

1) Renting: the product as a service

Renting turns a product into a service. The customer pays to use it for a specific period and then returns it, exchanges it or renews it. This model fits the circular economy because it allows the same item to generate value multiple times.

When does it fit best?

• Products with medium–high price.
• Items for temporary or occasional use: tools, professional equipment, electronics, baby & kids, mobility, etc.
• Sectors where the customer doesn’t want to “own it forever.”

How to implement it in your eCommerce

• Define the full cycle: delivery → use → return → inspection → refurbishment → new cycle.
• Set clear conditions: deposit, damage policy, maintenance, minimum duration.
• Activate efficient reverse logistics: renting depends on return cost and reconditioning.
• Design profitable per‑cycle pricing: access, use, renewal and upgrades.

Key advantages

• You monetise the same product several times.
• Continuous relationship with the customer → higher loyalty.
• Reduced manufacturing and new stock.

Risks

• High costs if reverse logistics is not controlled.
• Need for reliable refurbishment processes.

2) Refurbished: products with a second life

The refurbished model consists of selling returned, used or slightly defective products after they undergo testing, repair and refurbishment. It allows you to recover value from inventory that would otherwise become a loss. Discover a wide selection of refurbished products in the BigBuy catalogue.

When does it fit best?

• Electronics and appliances.
• IT and gadgets.
• Categories with high residual value and good refurbishment capacity.

How to implement it

• Define condition grades (A/B/C) with real photos and clear descriptions.
• Quality control checklist: functioning, battery, accessories, software, packaging.
• Include warranties and transparency: trust is key in the circular economy.
• Create a dedicated refurbished outlet section: constant rotation and controlled margins.

Advantages

• Reduces losses by turning returns or overstock into sales.
• Extends product life.
• Access to price‑sensitive audiences.

Risks

• Without solid processes, incidents, time and costs increase.
• Dependence on a proper QA system.

3) Subscription: recurring revenue and predictable demand

In a subscription model, the customer pays a periodic fee to access a product or receive regular replenishments. It contributes to sustainability by enabling better demand planning, avoiding overstock and optimising deliveries.

When does it fit best?

• Consumables: nutrition, hygiene, personal care, pets, home.
• Services: catalogue access, B2B memberships.
• Frequent replacements and replenishments.

How to implement it smoothly

• Define clear recurring value: what the customer receives and why they should renew.
• Create flexible plans: pauses, cadence changes, upgrades.
• Automate payments and communications: reduces churn.
• Optimise grouped shipments to reduce waste.

Advantages

• Recurring revenue (MRR/ARR).
• Better operational and logistics forecasting.
• Efficiency in replenishment and less waste.

Key risk

• If value is not consistent, churn increases.

What circular model to choose?

Circular economy and European dropshipping: an alternative to the Asian model

Circular models require durable, traceable and certified products, because only these can support multiple cycles of use, repair or refurbishment.

This is where the difference between European and Asian dropshipping becomes evident:

Difference between European vs Asian dropshipping in circular economy

Conclusion: the circular economy is a real opportunity for ecommerce

The circular economy is not a trend: it is a profitable business model that allows ecommerce businesses to extract more value from the same inventory while reducing waste. Renting, refurbished and subscription offer complementary ways to increase revenue, retain customers and improve operational sustainability.

The next step is to review your catalogue and identify where the greatest potential exists: durable products, valuable returns or recurring consumables. Every store has a different opportunity, but all can benefit.

La entrada Examples of Circular Economy in eCommerce: renting, refurbished and subscription aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Why Have Bundles Become Key in Ecommerce?

Because they allow you to increase the average order value without needing more traffic. Bundles encourage customers to buy more in a single transaction, improve value perception, and help differentiate your store in a highly competitive environment where every visit counts. By grouping relevant products, you multiply revenue and optimize each session.

A bundle:

• Increases the average cart value by encouraging the customer to add more units or complementary products.
• Improves customer experience, as they feel they get more value and avoid having to search for each item individually.
• Helps optimize costs and operations by concentrating sales into fewer orders and simplifying logistics management.

Additionally, bundles make it easier to work on brand positioning, create differentiated offers compared to competitors, and adapt quickly to trends or seasonal campaigns (Black Friday, Christmas, back-to-school, etc.).

At BigBuy, we work with a specialized B2B dropshipping model that allows retailers to sell without holding stock. If you want to dive deeper into how this model works, you can explore more details about our dropshipping solution.

Why Do Bundles Help Boost Ecommerce Sales?

Bundles work because they influence several online buyer decision triggers simultaneously. They don’t only affect price but also how the user perceives the value of the offer.

1. They Naturally Increase Average Order Value

When you present a well-constructed pack, the customer finds it logical to take “the complete set” instead of a single product. They don’t feel like they are “spending more,” but rather “making the most of the purchase.”

Example: A coffee machine + capsules + free mugs. The pack has a higher total price, but also higher perceived value.

2. They Strengthen the Perception of Savings

Even if the discount is not aggressive, simply seeing a breakdown (“Previously €79, now €59 in a bundle”) reinforces the sense of opportunity. The customer feels they are buying smart.

3. They Reduce Decision Fatigue

Large catalogs require comparing products, formats, and prices—an exhausting process. A bundle simplifies the process: “take this, it’s already put together for you.” This reduction in friction improves conversion rates, especially among undecided users or those with little time.

4. They Are Especially Effective for Ecommerce Stores With Large Catalogs

The larger your catalog, the more sense bundles make. You can use them to:

• Group complementary products
• Move strategic inventory
• Test new categories

This is why bundles are particularly powerful for wholesale models, B2B ecommerce, and dropshipping, where the catalog is broad and dynamic. The key to scalable bundles is access to an extensive, updated assortment. BigBuy offers a full catalog with thousands of items, making it easy to build high-demand complementary packs.

Most Common Types of Product Bundles

Not all bundles work the same or pursue the same goal. Choosing the right type based on your business and customer is essential for real impact.

How to Create an Effective Product Bundle

Simply grouping products and lowering the price is not enough. A successful bundle requires strategy and understanding customer behavior.

1. Coherence: Products Must Make Sense Together

If the customer doesn’t clearly understand why the products are grouped, they will see the bundle as forced.

Ask yourself: Would I buy this set if I saw it in a physical store?

2. Clear, Easy-to-Understand Value

The user should instantly understand:

• What the bundle includes
• How much they save or what extra value they get
• Who it is for or what situation it solves

Tip: Use clear bullets and summaries like “Ideal for…” on product pages.

3. Simplicity

The more variables (sizes, colors, combinations), the harder the decision. Better to offer a few well-defined bundles than many barely differentiated ones.

4. Common Mistakes to Avoid

• Forced bundles grouping unrelated items just to clear stock
• Unclear or inflated discounts
• Too many bundle variations, causing choice paralysis
• Not updating bundles based on performance or seasonality

5. Test, Measure, Adjust

Bundles are ideal for data-driven optimisation:

• Create 2–3 variants and compare performance
• Track conversion rate, AOV, margin, returns
• Adjust composition, pricing, and messaging

Professional teams iterate continuously—this is what separates an average bundle from one that drives meaningful business results.

Bundles and Dropshipping: A Strategic Combination

Dropshipping adds an interesting layer to bundles: you can create and test packs without investing in stock or assuming logistical risks.

Increase AOV Without Increasing Risk

Traditional models require buying more stock and storing more SKUs. In dropshipping, you group products from the supplier’s catalog, test them in your store, and keep only the winners.

Business benefits:

• Higher revenue per order without increasing CAC
• Higher margin via bundle pricing
• Fast scalability for top-performing bundles

Simplifies Customer Decisions in Large Catalogs

Dropshipping catalogs often contain thousands of SKUs—this is both an advantage and a potential source of overload.

Bundles transform abundance into clarity:

• Packs tailored to customer types (entrepreneur, family, athlete…)
• Bundles solving specific situations: “home office kit,” “travel kit,” “new home kit”

Allows Differentiation Even If Competitors Sell the Same Products

One of dropshipping’s main challenges is product overlap among stores. Bundles offer direct differentiation without changing suppliers:

• Unique combinations competitors don’t offer
• Added-value positioning (themed packs, professional packs, starter kits…)
• A unique offer even if the underlying products are identical

BigBuy also offers ready-made wholesale packs designed for resellers wanting to buy volume with optimized selection.

Conclusion: When and Why to Bet on Product Bundles

Product bundles are one of the most powerful and versatile tools to grow an ecommerce business profitably. They are not just “cheap packs” but a way to:

• Increase AOV without raising CAC
• Improve customer experience
• Optimize catalogs and stock
• Differentiate in competitive environments like dropshipping

Bundling makes sense when:

• Your catalog includes complementary or recurring consumption items
• You want to boost launches or campaigns
• You work with wholesale or dropshipping and need to increase order value

FAQ: Frequently Asked Questions About Product Bundles

1. What Exactly Is a Bundle in Ecommerce?

A bundle is a package of multiple products sold together as a single offer, usually with a better value proposition than buying them separately (price, convenience, or both).

2. Do Bundles Always Need a Discount?

No. Many bundles are based on convenience (everything you need in one pack) or added value (accessories, gifts, extended warranties). A discount helps but is not required.

3. How Many Products Should an Ideal Bundle Include?

It depends, but most effective bundles include 2–5 items. More than that can complicate decision-making and dilute perceived value.

4. Can Bundles Improve My Store’s SEO?

Yes. Each bundle can have its own optimized product page targeting specific search intent (“kit,” “pack,” “bundle”), helping capture high-intent traffic.

5. Do Bundles Make Sense in Dropshipping?

Absolutely. Bundles help increase AOV, differentiate your store even if others sell similar products, and test combinations without stock risk.

La entrada What Is a Product Bundle and How to Use It to Sell More? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In 2025, online sales during Black Friday are expected to exceed $82 billion worldwide, with a growth of 7–10% compared to the previous year. In Spain, the average spend per person will be around €210, and 73% of purchases will be made from mobile devices. Additionally, 50% of shoppers will use “buy now, pay later” (BNPL) options, reflecting a shift in consumer habits.

This scenario brings huge opportunities but also critical risks: server overload, stock shortages, eroded margins, and dissatisfied customers. A small mistake can multiply tenfold due to the extraordinary volume of traffic and orders.

In this comprehensive guide, we’ll cover the four key areas to successfully tackle Black Friday:

• Technical preparation: Ensure your platform doesn’t crash.
• Operational and logistics preparation: Meet demand without compromising customer experience.
• Commercial preparation: Design profitable offers.
• Marketing and acquisition: Reach customers before the big day.

Why Is Black Friday a Critical Challenge for Any eCommerce?

Black Friday concentrates the greatest technical, logistical, and commercial pressure of the year. The extraordinary volume of traffic and orders means any error multiplies by ten. A server crash, a delivery delay, or unclear return policies can ruin weeks of preparation.

Competition is fierce: tight margins, aggressive campaigns, and hyper-connected customers comparing prices in real time. According to recent studies, 84% of online retailers participate in Black Friday, but only 50% of shoppers fully trust the deals, making transparency and reputation essential.

What to Expect on Black Friday?

During Black Friday, online stores experience drastic changes in their usual operations:

Traffic Spikes

Traffic doubles, and conversion rates increase by 79%, rising from 1.9% to 3.4% on average. However, 77% of first-time buyers do not return within the next 12 months, showing that customer loyalty remains a challenge during this campaign.

Unpredictable Demand

Top-selling products can sell out in hours, while others remain in stock. In Spain, the strongest categories are technology, fashion, footwear, home, and beauty. BigBuy’s catalog offers a wide selection of these categories so you can quickly add them to your inventory while ensuring the best margins.

Operational Pressure

More orders, more support inquiries, more returns. Everything multiplies and demands solid, agile processes.

Technical Preparation: How to Ensure Your eCommerce Doesn’t Crash During Black Friday?o se cae durante el Black Friday?

The foundation of Black Friday success is a robust platform. If your website fails, it can trigger the dreaded domino effect: lost sales, overwhelmed support teams, frustrated customers, and damage to your reputation. That’s why technical preparation is not optional—it’s critical.

Here are the essential pillars you need to review before the big day:

Hosting and Scalability

What to check:

• Type of hosting (shared, VPS, dedicated, or cloud).
• Ability to scale resources in real time.
• Active server monitoring.

Why it’s critical:
Traffic can multiply by 5 or more. If your hosting can’t scale, your site will crash at the worst possible moment.

Risks if not prepared:
✔ Website downtime
✔ Lost sales and damaged reputation

Actionable steps:

• Choose scalable hosting (AWS, Google Cloud, Azure).
• Enable real-time alerts to detect overloads.
• Run scalability tests before the event.

Speed and Performance

What to check:

• Page load time on mobile and desktop.
• Image and script weight.
• Cache and CDN activation.

Why it’s critical:
Every extra second reduces conversions. A 1-second delay can cut sales by 7%.

Risks if not prepared:
✔ Slow loading → cart abandonment
✔ SEO penalties

Actionable steps:

• Optimize images (WebP format).
• Minimize unnecessary scripts and enable lazy loading.
• Activate CDN (Cloudflare, Akamai).
• Test speed with Google PageSpeed Insights and GTMetrix.

Load and Stress Testing

What to check:

• Server capacity under extreme traffic.
• Checkout and payment gateway performance.

Why it’s critical:
Simulating traffic spikes prevents surprises. If checkout fails, you lose sales.

Risks if not prepared:
✔ Checkout crashes
✔ Errors in customer experience

Actionable steps:

• Use JMeter or LoadImpact to simulate thousands of users.
• Test with traffic five times higher than usual.
• Document results and fix bottlenecks.

Security and Payments

What to check:

• SSL certificate status.
• Anti-fraud systems in payment gateways (3D Secure).
• Automatic backups.

Why it’s critical:
Black Friday is prime time for cyberattacks and fraud.

Risks if not prepared:
✔ Data breaches
✔ Payment failures → loss of trust

Actionable steps:

• Implement DDoS protection and monitoring.
• Verify all payment methods work correctly.
• Schedule backups every few hours.

Technical Checklist for Your Website

✔ Scalable hosting with monitoring
✔ CDN and cache enabled
✔ Speed optimization (images, scripts)
✔ Load and stress tests completed
✔ Enhanced security (SSL, anti-fraud, backups)

Operational and Logistics Preparation: What Really Drives Success

Selling a lot on Black Friday means nothing if you can’t deliver properly. Efficient logistics is key to customer satisfaction today. In fact, informed and sustainable logistics often becomes the decisive factor for customer loyalty—much more than the product itself.

At BigBuy, we help thousands of sellers across Europe streamline their logistics with our dropshipping service. Have you heard about it?

What are the most important aspects to consider for logistics during Black Friday?

Stock Management and Demand Forecasting

Review your inventory control processes and product turnover to avoid stockouts. Analyze historical sales and local trends to anticipate order spikes, especially during campaigns like Black Friday, Christmas, or seasonal sales. Implement forecasting tools and ERP systems that allow real-time inventory adjustments. Set up automatic alerts for high-demand products and plan purchases with local suppliers to reduce replenishment times.

Logistics Coordination and Delivery Times

Evaluate your order preparation and shipping workflows, as well as the capacity of your logistics partners in Spain. Anticipate order peaks using forecasts based on campaigns, seasonality, and historical data. Minimize delays by implementing solutions such as dropshipping to increase capacity without raising fixed costs. Use advanced tracking tools and dashboards to monitor SLAs and optimize routes, prioritizing reliable carriers like Correos, SEUR, or MRW to ensure fast deliveries.

Return Policies and Incident Management

Define clear return processes and communicate deadlines transparently, adapting them to local eCommerce regulations. Anticipate increases in returns after campaigns or product launches through predictive analysis. Reduce friction by applying flexible policies and automating incident management with CRM systems or customer service platforms. Implement controls to detect patterns and reduce errors in order preparation, offering options such as home pickup to improve the customer experience.

Commercial Preparation: How to Define Profitable Discounts and Offers for Black Friday

It’s not just about lowering prices—it’s about doing so without compromising margins while protecting your brand and the shopping experience. Here are the most important aspects to consider when defining your discount and pricing strategy for Black Friday:

Catalog Selection and Margins

Before applying discounts, analyze your catalog and determine which products are truly profitable. How?

• Identify winning products: Not just best-sellers, but those with high turnover and good margins. For example, in a fashion eCommerce, accessories often have higher margins than main garments. BigBuy’s catalog selects high-demand products from top brands for you, so you always make the right choice. Check out our recommended winning products for Black Friday.
• Calculate margins before discounting: If a product has a 20% margin, a 30% discount means a loss. Use your ERP or a spreadsheet to simulate scenarios.
• Practical example: If you sell tech products, instead of discounting a smartphone by 40%, offer a bundle with a case and charger, keeping a positive margin.

Pricing Strategies and Promotional Bundles

Aggressive discounts aren’t always the best strategy. What works better?

• Create bundles that increase average order value: For example, in cosmetics, a “cream + serum + free shipping” bundle is more attractive than discounting each product separately.
• Avoid eroding profits: Calculate the overall margin of the bundle before launching it.
• Practical example: If your average ticket is €30, design bundles that raise it to €50 without compromising profitability.

CRO and Checkout: Reduce Friction Before the Big Day

High traffic is useless if customers abandon at checkout. How to reduce abandonment rates?

• Simplify the purchase process: Fewer steps, clear forms, and guest checkout options.
• Offer popular payment methods: In Spain, include Bizum, PayPal, and credit card, for example.

Marketing and Acquisition: How to Reach Customers Before Black Friday

Success doesn’t start on Friday—it starts weeks earlier with a marketing and acquisition strategy optimized for your customers.

Audience Building and VIP Lists

Segment customers and create exclusive lists for early offers. 93% of users want to know about promotions up to 4 weeks in advance.

Automations and Pre-Campaigns

Activate emails, SMS, and push notifications to build anticipation and drive traffic before the event.

Cart Recovery and Remarketing

Implement strategies to recover abandoned carts and attract undecided customers.

Black Friday is not just a date—it’s a stress test for any eCommerce. Preparing in the technical, operational, commercial, and marketing areas is the difference between maximizing sales or missing opportunities.

Those who plan ahead win. Start today and make sure your business shines during the most important campaign of the year.

Want to learn more about how to prepare your online store for Black Friday? Download our free ebook with a selection of recommendations to make your eCommerce stand out during the campaign.

And if you need to expand your catalog or improve your logistics for this key date, you can rely on BigBuy’s dropshipping and wholesale solutions.

La entrada How to Prepare Your eCommerce for Black Friday? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Evolution of the smartphone sector in ecommerce (2019-2024)

Over the last five years, ecommerce for smartphones in Europe has gone through various stages:

• 2019-2020: Strong growth driven by the pandemic, accelerating the adoption of online shopping using these devices.
• 2021-2023: Stabilisation after the initial boom from the pandemic, with changes in consumption habits and a highly competitive environment. The global market experienced declines in 2022 before recovering in 2023.
• 2024: First significant increase (+5%) in European shipments after several years of decline, with Samsung reporting a 6% increase in its sales:
• 2025: Consolidation of the online channel for buying and selling smartphones, representing approximately 55% of all ecommerce transactions, with forecasts of sustained annual growth of 7-8%.

Smartphone brands leading the market

At present, Samsung, Apple and Xiaomi hold almost 80% of the European market. Samsung is the top seller in terms of volume and turnover, positioning itself as safe and popular choice in many consumer segments. Apple maintains its appeal for high-end users, although its margins are tighter. Xiaomi is popular due to its excellent quality-price ratio, particularly in markets sensitive to cost. There are other brands outside the top sellers, but which also offer opportunities for your ecommerce. Motorola, TCL and Ugreen are smartphone brands which appear in the TOP8 and, although to a lesser extent, continue to generate demand in the market.

Below is a table showing the most popular brands by European country in 2025.

Key models for 2025.

The strategic choice of smartphones for your ecommerce is key for generating sales and growth. Choosing popular models with high turnover and margins is essential to grow in a demanding category. Pricing is a key element to consider for generating interest and increasing sales.

Below we wills show you a list of the most popular models on the BigBuy wholesale portal. You can see the approximate prices but if you want to find out the real prices and margins you can achieve we recommend that you register on our website. It is completely free.

• High-end:
  • Apple iPhone 16 Pro Max: leader in the premium segment, price between 1,200-1,400 euros
• Mid-high end:
  • Samsung Galaxy S24 FE: high quality at more accessible prices, around 380-500 euros.
  • Xiaomi Redmi Note 13: ideal quality-price ratio for increasing volume and profitability.
  • Samsung Galaxy A34/A54: good turnover and margins.
• Budget range:
  • Motorola G14/G24: very popular due to its lower price, 100-130 euros.
  • ZTE Blade A55: cost-effective and functional, key in emerging markets.

Practical advice for online providers in the smartphone category

Here are 5 tips to optimise your online smartphone catalogue. Follow these tips to optimise your sales and stand out from the competition.

• Organise by relevance and demand: Place the most popular models in key positions.
• Professional and up-to-date photos: Show various high resolution images from different angles.
• Clear and detailed information: Provide comprehensive and easy to understand technical specifications.
• Simple visual comparison: Help the user compare models quickly.
• SEO optimisation: Use relevant keywords in descriptions and titles to improve visibility in searches.

How to create the perfect product page for smartphones

• Optimised title: Brand, model, capacity and clearly identifiable colour.
• Attractive visual gallery: High quality images, 360° views and demonstration videos.
• Detailed technical specifications: Operating system, RAM memory, storage, battery, screen, camera, among others.
• Description focused on benefits: Explain how the technical features improve the user experience.
• Customer opinions: Include reviews to increase confidence.
• Cross-selling and Upselling: Suggest related accessories and better models to increase the average ticket.

Immediate actions to maximise results in the category:

• Add key models quickly (Redmi Note 13, Galaxy A34/A54).
• Competitive analysis of premium accessories and their inclusion in the catalogue.
• Remove products with poor turnover and margins.

Medium- and long-term strategies

• Negotiations with providers (Apple, Samsung) to improve margins.
• Create a specific category for star accessories.
• Implement automatic systems to monitor prices and margins by SKU.

Market share in the European smartphone market (2025)

There is no doubt that the smartphone sector presents clear sales potential. It is a dynamic market with multiple brand categories aimed at various segments, and very dynamic thanks to the advances made in technology by manufacturers.

In 2025, according to data from StatCounter, this is the market share by brand in Europe:

Apple: 34.2%

Samsung: 33.1%

Xiaomi: 11.9%

Google: 2.8%

Motorola: 2.5%

Other: 4.5%

Staying up to date with these trends and using appropriate strategies will allow online providers to consolidate their competitive position in the dynamic European smartphone market in 2025.

Need help?

La entrada Smartphone Trends for 2025 Key opportunities for your e-commerce and online catalogue aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In this new blog post, we explore prime product categories and top sellers for this season and the best practices and strategies to cash in on the growing demand.

Remember that BigBuy’s catalogue has more than 400,000 items where you will find the best products from top brands focused on spring. High-demand products that will help you grow your business.

Product categories on the rise in spring 🚀🚀

Below are the product categories that experience a significant increase in sales during the spring:

1. Furniture and Decor

Home renovation is a priority for many buyers with the arrival of the warmer weather. Outdoor furniture, as well as decorative items, will see an increase in demand in the coming months. According to a report by Statista, sales of garden furniture in Europe grew by 15% in spring 2023, and this trend is set to grow over the next few years.

Key trends in the furniture and decoration category in 2025:

• Increase in demand for sustainable furniture made from recycled or environmentally friendly materials.
• Popularity of modular and multifunctional outdoor furniture.
• Growth of the DIY sector with customisable decoration kits.

In this category, a clear growth strategy you can implement for your business is to establish cross-selling techniques, recommending decorative accessories alongside the main furniture, such as cushions, outdoor rugs and LED lights.

Consult the BigBuy Catalogue for the best selection of furniture and decorations for ecommerce in 2025.

2. Barbecues

Outdoor gatherings become more frequent in spring, which boosts demand for barbecues and accessories. According to Google Trends data, searches for ‘barbecues’ increase by 35% in March and April across Europe. Your customers search more intensively for these products at this time of year.

An interesting strategy to boost sales in this segment is to apply upselling techniques by offering premium models with additional features such as combined charcoal and gas grills. In addition, consider selling accessories such as pizza stones, stainless steel utensils and gourmet sauce packs—this can help you increase the average transaction value and position your ecommerce as a leader in the category.

Check out the BigBuy Catalogue for the best selection of barbecue products for ecommerce in 2025.

3. Gardening and mosquito repellents

Interest in garden care also grows in spring, with products such as gardening tools, pots and seeds among the bestsellers. In addition, insect prevention has become a priority, driving the sale of anti-mosquito products.

The gardening market has always shown a positive trend. According to a study by Global Market Insights, the trend will continue in the coming years, with the gardening market expected to grow by 8% annually until 2027.

Some key trends to watch out for in 2025:

• Increased interest in urban gardens and vertical gardens.
• Demand for eco-friendly solutions for pest control, such as natural repellents.

Check out the BigBuy Catalogue for the best ecommerce selection of gardening and mosquito repellent products for 2025.

4. Air conditioning

With the transition in temperatures, portable ventilation and air conditioning systems are gaining in popularity. In 2023, the demand for fans and air conditioners increased by 20% compared to winter.

Some key trends that any ecommerce interested in the climate control category should look out for in 2025 are:

• Growing demand for air purifiers with HEPA filters for better air quality.
• Popularity of smart fans with mobile device connectivity.

A top strategy to boost sales in this category is to offer discounts for early purchases and flash promotions before the intense heat arrives. You can also highlight the energy-saving benefits of new models in marketing campaigns to attract environmentally conscious consumers.

Check out the BigBuy Catalogue for the best selection of air conditioning products for ecommerce in 2025.

5. Camping and Outdoor Activities

Outdoor getaways soar in spring, boosting sales of tents, sleeping bags and camping accessories.

Moreover, this is a booming category as the camping and outdoor sector experienced a 22% growth in 2023, driven by the rise of nature tourism.

In this category, it is crucial to promote products targeted at specific niches, such as hiking, caravanning, or luxury camping (glamping), to stand out and give greater visibility to your ecommerce.

Browse the BigBuy Catalogue for the best selection of camping and outdoor products for ecommerce in 2025.

6. Pets

Spring is also a key time for the care and well-being of pets, with an increase of 18% in sales of products such as beds, kennels and accessories for walks. In addition, this is a trending category in ecommerce, occupying the TOP 3 of products with the highest online sales.

Some key trends impacting this category that need to be taken into account for 2025:

• Growth of the natural pet food and supplements market.
• Popularity of smart accessories, such as GPS collars or automatic food dispensers.

To stand out in this high-demand category, you will need to segment your marketing campaigns according to pet type and specific needs. Implementing personalisation strategies in the offer and suggesting products based on the most popular breeds in each European country can also be good strategies to start capturing more sales in spring.

Browse the BigBuy Catalogue for the best selection of pet products for ecommerce in 2025.

Conclusion: activate your sales in spring

Taking advantage of the ecommerce spring campaign means understanding consumer trends and adapting your offer to seasonal needs.

If you have an ecommerce, now is the time to optimise your catalogue, adjust your marketing strategies and position yourself as a leader in the most sought-after categories of the season. Don’t miss this growth opportunity!

La entrada How to make the most of the Spring Campaign to grow your ecommerce aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In this article, we delve into both approaches, Amazon fba vs dropshipping, and look at which is best. We compare the advantages and disadvantages of both online sales systems, and help you to make the best decision for your business.

What is Amazon FBA and how does it work?

Amazon FBA (Fulfillment by Amazon) is a service that allows sellers to store their products in Amazon warehouses. Amazon takes care of the entire logistics process, including storage, packaging, shipping and returns. This offers sellers the possibility of benefitting from Amazon’s infrastructure and reputation.

Benefits of Amazon FBA

• Exposure to millions of buyers: By listing products on Amazon you have access to a consolidated market, but also one that is highly competitive.
• Simplified logistics: With Amazon FBA, Amazon manages the inventory, shipping and returns, allowing sellers to focus on product acquisition.
• Prime Shipping: Products may be eligible for fast shipping through Amazon Prime, Amazon’s premium programme, facilitating the buying and logistics process for customers.

Disadvantages of Amazon FBA

• High start-up investment: It requires the purchase of an inventory and incurs storage costs.
• Additional costs: Sales commissions and storage costs may reduce the final profit margin.
• Financial risks: If the products don’t sell, the accumulated stock may create losses.

What is Dropshipping and what are its advantages?

Dropshipping is a business model in which the seller acts as an intermediary between the supplier and the end customer. The seller does not need to store products as the orders are shipped directly from the suppliers’ warehouse to the end customer. This model is forecast to grow by 22% in Europe over the next 5 years,  and will have a global market of 931 million dollars by 2030.

Advantages of Dropshipping

• Low start-up investment: You don’t need to purchase an inventory in advance and there are no costs for storage or facilities. 
• Product flexibility: You can sell a wide range of items and multi-categories without having to worry about storage.
• Lower financial risk: By not having to manage physical inventories, losses due to unsold products are reduced.

Disadvantages of Dropshipping

• Greater dependency on suppliers: It is important to find quality suppliers that enable you to work without affecting the service provided.
• Limited control: You don’t have full control of deadlines, so it is important to work with suppliers that can guarantee you the best service.
• Competition: High levels of competition and market saturation with some products and categories means that margins may be reduced in some cases.

Amazon FBA vs Dropshipping: Comparing both models

As can be seen, both models have very different management systems with varied  features that make many people question the profitability of dropshipping vs amazon fba. Below, we provide a detailed comparison so that you can evaluate which model best suits your business strategy:

Feature	Amazon FBA	Dropshipping
Start-up investment	High (purchase of inventory)	Low (no need for inventory)
Logistics	Managed by Amazon	Managed by external suppliers
Product Flexibility	Limited to your own inventories	Wide variety of products available
Risks	High costs if products don’t sell	Dependent on suppliers
Benefit Margin	Potentially lower due to commissions	Higher, depending on supplier
Scalability	High, with investment in the inventory	High, without the need for high investments

Which is the best model for you?

Amazon FBA is recommended for sellers with start-up capital, popular products that are tried and tested in the market and a focus on the automation of logistics processes. For its part, the Dropshipping model is perfect for sellers and business owners with lower budgets, flexibility to try new market niches, multi-product, or those who want to minimise financial risks. Both models can be profitable, but the choice will depend on the financial and logistic objectives of each business owner.

Initial investment and operational costs

Amazon FBA requires significant start-up investment to acquire an inventory and pay for storage costs at Amazon logistics centres, in addition to costs for shipping and commission on sales. This start-up investment could be high, particularly for business owners who are just starting out. In order to create a significant income, the inventory needs to be managed efficiently and you need a high volume of sales.

Conversely, dropshipping allows business owners to start with a much smaller budget. You don’t need to acquire an inventory beforehand, as products are only purchased once a sale has been made. This removes storage costs and allows sellers to work with more flexible profit margins. These features make this an affordable choice for those wanting to start with a small amount of capital and without committing themselves to large amounts of stock.

Risks: Which is the safest model?

One of the greatest risks of Amazon FBA is the need to hold large amounts of stock, which involves additional storage costs. If the products don’t sell quickly, those costs can grow and affect the profitability of the business. In some cases, if the stock does not move, Amazon can charge long-term storage prices which can drastically reduce profit margins. In Europe, storage costs have also increased due to the lack of space in logistics centres, which has made some sellers reconsider their use of Amazon FBA, particularly those with products that have low sales volumes.  

In the dropshipping model, the main risk revolves around dependency on external suppliers. If suppliers don’t honour the delivery periods or they ship low quality products, this could end up affecting the seller’s reputation and lead to customer returns. Although dropshipping minimises direct financial risks, it also involves a lack of control over the stock and service to the customer.

Profit margins

At Amazon FBA, profit margins can be relatively low due to the various commissions and prices that Amazon charges for using its platform. These include reference costs, storage costs, fulfilment costs and shipping costs, all of which can reduce your margins considerably. According to a report by Jungle Scout, sellers’ profit margins on Amazon FBA in Europa can be range between 10% and 20%, depending on the type of product and storage costs.

In the case of dropshipping, profit margins tend to be higher, as the seller has more control over prices and does not have to pay storage or stock management costs. Moreover, if sellers have a high sales volume, they can negotiate better conditions with their suppliers or set up exclusive agreements, something that doesn’t happen with Amazon.

Logistics and shipping timescales

Amazon FBA guarantees fast shipping, thanks to its logistics infrastructure which consists of a global network of warehouses and efficient management systems. These fast shipping services, which are up to one day with Amazon Prime, can be highly attractive for European customers who have extremely high expectations of fast shipping.  

With dropshipping, logistics can be more complicated. The seller does not handle the stock or shipping directly, which means delivery times are dependent on suppliers. However, due to the importance of product delivery for the end customer, many European suppliers have substantially improved their service, being able to offer faster delivery times and competitive shipping charges, which helps to mitigate this problem. 

Customer base and portfolio

Amazon FBA provides  immediate access to the large customer base at Amazon. Sellers benefit from their visibility on a platform that already has millions of active customers. However, Amazon limits direct contact between seller and customer, limiting the seller’s ability to personalise the shopping experience, engender loyalty from customers or use the data generated from purchases. In short, a seller on Amazon FBA will have less control over their relationship with their customers. Competition on Amazon is also fierce, which means sellers must invest large amounts on advertising and product optimisation in order to stand out among thousands of similar products.

In the dropshipping model, sellers have the advantage of building a closer and more direct relationship with their customers.  They can create a personalised brand, offer customer service and use marketing strategies such as email and content to encourage customer loyalty. Dropshipping sellers also have greater control over the shopping experience, which allows them to generate long-term customer loyalty. In Europe, direct marketing and customer retention strategies are essential in order to stand out from the crowd, as the European consumer is becoming increasingly discerning when it comes to the quality of the service they expect to receive.

Is it possible to do dropshipping on Amazon?

Yes, it is possible to combine both models and make the most of the advantages of both. You can use Amazon as a sales platform while applying the dropshipping model. This allows you to take advantage of Amazon’s reputation without committing start-up capital on stock.  

Here at BigBuy, we can help you to do dropshipping on Amazon directly, by allowing you: 

• Access to an enormous customer database
• To sell on the TOP Ecommerce
• To only pay for what you sell, without investing in stock
• Fast shipping in 24/48 hours
• Automated management using our MIP (Multi-Channel Integration Platform) technology
• International sales in many European markets
• Access to advanced analysis and marketing tools
• Scalability and easy growth thanks to Amazon’s infrastructure and distribution network

You can also view some of the strategies for doing successful dropshipping on Amazon on the following infographic. 

Chinese vs. European Dropshipping: Higher Quality, Safety, and Excellence

One of the keys to running a successful online dropshipping business is investing in a product catalog that meets quality standards and complies with legal and safety regulations. This is where the difference between Chinese and European dropshipping comes into play. Chinese dropshipping has been the go-to option for many entrepreneurs for years due to its low product costs and the wide variety of items available. However, European dropshipping is gaining ground and is now becoming a more optimal choice as a more sustainable, safe, and reliable alternative. Unlike the Chinese model, where shipping times are often long and quality regulations more lenient, European dropshipping stands out for offering much shorter delivery times, products with higher quality standards, and better after-sales service, which is essential for customer satisfaction when purchasing products online. Additionally, working with European suppliers strengthens regulatory compliance and builds consumer trust, as customers increasingly value transparency and proximity. Opting for European dropshipping not only improves the customer experience but also fosters stronger business relationships and a more ethical, safe, and responsible approach. With BigBuy, you can rely on a European dropshipping model that adds more value, complies with all regulations, and helps you avoid legal or after-sales issues in your business.

As you have seen throughout this article, there are pros and cons to both business models. Both Amazon FBA and dropshipping offer attractive opportunities to online sellers and they can be tailored to the needs and profiles of different businesses.

Amazon FBA is ideal for those seeking an efficient logistics structure, who are able to invest in an inventory and a wide range of stock.  

Conversely, dropshipping is notable for its low entry level and low initial  investment and, as it doesn’t require the management of stock, its flexibility for trying out different niches and its lower financial risk. This method allows for rapid growth without large investment and is an attractive choice for new business owners or those that prioritise product diversification. For those who prioritise flexibility, the dropshipping profile offers the best option with a lower start-up investment and the ability to create long-lasting relationships with their customers.

Our recommendation: in today’s increasingly dynamic and digital market, dropshipping  has positioned itself as the most affordable and flexible model for starting an online business. Its ability to adapt quickly to market trends and minimise risks makes it a particularly attractive choice, especially for online sellers and business owners seeking to try products and markets without committing large amounts of financial resources.  

La entrada Amazon FBA vs Dropshipping.  Which one should you choose to increase the sales of your business? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

With the boom in the electronics trade, companies that implement a solid strategy for these dates notice their ecommerce sales can rise significantly. In fact, a  study by Deloitte reveals that, in 2024, buyers are planning to increase their spend by 8% in relation to last year. This projected growth represents an opportunity to increase takings for businesses that know how to plan ahead and adapt to customers.   

Taking advantage of this opportunity requires forward planning and a good knowledge of the key elements to make yourself stand out in a saturated market.  Do you want to know how to maximise your sales this Christmas? Keep reading!

Why is selling at Christmas vital for your ecommerce? 

Christmas sales are one of the most decisive times for an ecommerce. Consumer behaviour changes during this time and opportunities to increase sales multiply. Taking advantage of this period not only improves your results financially in the short term, but also establishes a solid base for the future growth of the business.   

Why are they crucial?  

• Sales Growth: Christmas is the time of year with the highest spend on gifts, which can significantly increase sales. 
• Marketing opportunities: It allows for the development of creative and themed campaigns that will attract customers.
• Increased traffic: At this time of year, there is an increase in the traffic of shoppers searching online for gifts.  
• Customer loyalty: Offering an excellent service during this period may increase customer loyalty.

In summary, the Christmas season can represent a significant part of the annual income of an ecommerce, often between 20% and 30% depending on the sector. This increase inspires businesses to plan sales strategies to maximise opportunities during this period.   

How to prepare yourself for the Christmas season  

Preparing yourself for the Christmas season is essential for increasing ecommerce sales, as it is a period of high-demand. A successful Christmas strategy begins with forward and continuous planning using tactics that will capture shoppers’  attention and emotions.

Forward planning for a successful Christmas 

It is important that you plan your Christmas campaign in good time. This will allow you to adjust your stock, as well as to anticipate potential challenges that may arise during the holiday period.   

Forward planning will give you more leeway to define and optimise your marketing campaigns, ensuring that your message reaches consumers at the most opportune time.  

But what should you plan in advance?  

• Special promotions and discounts. An essential action, as discounts have always been a reliable driver of consumer demand.  
• Get your website ready. Optimise your online store for mobile devices and improve SEO with key Christmas words to attract organic traffic.  
• Create Christmas content, such as gift buying guides and advice on decorating, which will help you to attract traffic and generate interest in your products.
• Review shipping costs and offer free shipping, if possible. Also, by making different payment methods available  you will encourage many more purchases from your business.
• Get ahead of the competition, make earlier offers, personalise the content in your messages and offer an improved the shopping experience.   

Exclusive offers for early customers

Reward your earliest customers with exclusive offers that only they will benefit from before the Christmas season.This type of promotion for “early customers” not only increases your early ecommerce sales, but also helps you to manage the demands and lighten the last minute shopping rush.   

• Discounts for early shopping: Offer an exclusive discount for those doing their Christmas shopping before a specific date, encouraging customers to get ahead of the time when there is greater demand. 
• Priority access to trending products: Give early customers access to popular or limited edition products before anyone else and create a sense of exclusivity.  
• Additional shipping benefits: Offer free shipping or guaranteed shipping within a specific time for those who shop before the peak season.

Take advantage of the psychology of urgency

Including the psychology of urgency in your Christmas campaign may be an extremely effective tactic within your strategy.  

By creating a sense of scarcity and limited time, you can motivate customers to act quickly and make impulse purchases. For example, create “flash offers” that are active for just 24-48 hours, or highlight the availability of limited edition products that make perfect Christmas presents.   

This sense of exclusivity and scarcity encourages customers not to let the opportunity pass by.  

Make your product feel indispensable

During the Christmas season, it is essential to position your products as the perfect gift solution. Here are some strategies for selling more on ecommerce that you could apply to your online store:  

• Guides to personalised gifts: Create sections such as “Perfect gifts for him/her” or “For coffee lovers”, where you highlight how your products fit with different person profiles and requirements.  

• Special Christmas packs: Offer attractively priced product combinations, highlighting how these packs are complete and practical gifts, saving time and effort for the customer. 

• Real life stories and uses: Include reviews and images of customers using your products, from the useful to the emotional, showing how they can be a success at Christmas. This helps your customers to imagine their loved ones enjoying the products.  

These strategies not only demonstrate the value of your products, but they also position them as significant and necessary choices for the Christmas season.

Connect with a customer’s Christmas emotions

Christmas time is charged with emotions and memories, and taking advantage of this emotional aspect could make the difference to your marketing strategy.   

Create campaigns that highlight emotions of happiness, generosity and being connected, such as promotions inviting customers to share special moments with their loved ones.  

Demonstrate how your products could make these times more memorable, through gifts that communicate love or shared experiences. This will help to create a deeper connection with your customers and foster loyalty towards your brand. 

What are the key dates for the 2024 Christmas campaign?

Here is a calendar with the most relevant dates to help you gain the most advantage from the Christmas season:  

• Black Friday (29 November): The starting gun for Christmas shopping, with huge offers.  
• Cyber Monday (2 December) Ideal for online promotions, particularly for ecommerce. 
• Shopping week before Christmas (16-22 December): Take advantage of last minute demand with attractive promotions. 
• Christmas (24-25 December): Offer last minute products to those who leave everything to the last minute.  

These dates are fundamental for planning your strategy and maximising the impact of your promotions. But you can also complement them with different activities between the 2^nd and 16^th of December, such as having a free shipping day or adding a small gift to orders made between two dates.   

Strategies for increasing your ecommerce sales 

As we have mentioned several times before, the Christmas season is undoubtedly a key time for boosting your ecommerce sales.   

During these times, consumers are more willing to buy, which creates a unique opportunity for showcasing your brand.   

However, to make the most of this time, you need to keep in mind a number of factors that have a direct impact on the decision to buy. Below, we explore different ways to improve your strategy in order to  maximise the performance of your online store during the Christmas season.

How do you alter online advertising campaigns for Christmas? 

To alter your online advertising campaigns for the Christmas season, start by segmenting your audience based on their behaviour and specific needs during this time.

It is also vital that you personalise the message, highlighting products that fit in with the most searched-for gifts, or develop limited offers to create a sense of urgency.

Also keep your timing in mind:  adjust your advertising so that it can be launched before the key dates that we mentioned earlier.  

In summary, you should alter three aspects within your advertising campaigns: audience, creativity and text, and publication dates.

Christmas email marketing campaigns 

As with any other marketing campaign, email marketing plays an essential role during the Christmas season. It is an essential tool for capturing the attention of your subscribers and customers and is used to inform them first-hand about your offers and the products you have available for Christmas shopping.

You need to have a really solid plan for the emails you are going to send through your email marketing strategy. 

To plan an effective Christmas email marketing campaign:  

• Segment your list of subscribers according to their purchasing behaviour and preferences.   
• Create a series of scheduled posts with attractive and relevant content, such as exclusive promotions, last minute offers and products that are recommended as gifts.   
• Personalise the messages so that they resonate with the spirit of Christmas, using festive language and creativity that evokes emotions.   
• Ensure that you include clear calls to action and that you send the posts at strategic times, such as just before Black Friday or during the week before Christmas.

Improve the user experience in your online store 

To ensure an exceptional conversion rate during your Christmas campaign, you need to pay attention to the user experience in your online store:   

• Intuitive browsing: Organise your menu simply and clearly. Group products into easy-to-understand categories and use effective search filters so that users can quickly find what they are looking for.
• Responsive design: As many shoppers browse on their mobile phones, make sure that your store can be viewed properly on mobile devices. An optimised design for all devices improves the experience and reduces abandonment.
• Simplified checkout: Minimise the number of steps in the purchasing process. Offer a guest payment option, include several payment methods and highlight shipment costs from the start to avoid surprises at the end.  

BigBuy products: The ideal choice for boosting your Christmas sales  

We have talked about how important it is to offer products that are tailored to this season and thanks to our catalogue of +400,000 items, you will find the perfect products for your ecommerce at BigBuy.  
 
Ideal products for the Christmas season with the possibility of adding these products to your store quickly and easily, thereby improving your ecommerce offer to attract more customers and optimise sales.   
See our  catalogue for yourself and find the perfect categories, such as computing, electronics, cosmetics and perfumes, which are some of the categories with the highest sales during this season.   

Additionally, here is a selection of  Winning Products that are ideal for your Christmas campaigns.

Be mindful of customer service during the Christmas season 

At Christmas, customer service plays a vital role in customer loyalty and satisfaction. Personalisation is key, as it offers a service tailored to the specific needs of each customer and creates a more memorable experience.  Automation, such as the use of chatbots, allows you to reply quickly to common questions by maintaining a constant and efficient service.

A quick response and the personalisation of the service with each interaction increases trust and the likelihood of conversion. 

To recap, strategies for increasing ecommerce sales that are vital for maximising your sales during Christmas include forward planning of campaigns, personalised offers for customers, and the effective use of the psychology of urgency.

An improved user experience in your online store and an excellent customer service are also vital factors for promoting conversions.  If you implement these strategies accurately and at the right time, you will not only be able to benefit from increased seasonal sales but you will also enhance your customer loyalty. Get ready to make the most of this Christmas season!  

La entrada How can you maximise your ecommerce sales at Christmas?  aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

What should sellers on marketplaces do?

To comply with the GPSR, it is essential that you identify and provide the following information for each of your products:

• Responsible person in the EU: Each product must have a designated contact within the EU who consumers or authorities can directly contact. You need to provide the name, registered trademark, and contact information (address and email) of the manufacturer or their authorized representative in the EU. BigBuy, as a supplier, cannot assume this role. This responsibility falls on the manufacturer or importer.
• Provide complete product information: This includes accurate images and descriptions of the product.
• Safety information: Add warnings and safety instructions in the language of the country where the product is sold.
• Update your listings: Sellers should directly consult the platform of each marketplace (Amazon, Miravia, eBay, AliExpress, etc.) to learn about the specific procedures and tools available for uploading the information required by the GPSR. Each platform has its own guides and requirements, so it is essential to follow their instructions.

Why is it so important?

Ensuring compliance with the regulation will allow sellers to keep products on marketplaces and avoid potential penalties.

How to find the necessary information to comply with the GPSR?

• To locate the information needed to add to the product’s sales page in European marketplaces where it is marketed, you can:

1. Directly consult the brand manufacturer’s information, finding their contact details online using search engines.
2. Perform an advanced search on marketplaces. For example, Amazon uses filters such as “ASIN,” “Brand,” and “Model” to find detailed product listings. In the “Product Details” or “Technical Specifications” section, you can also find information about the manufacturer and country of origin.

We understand that obtaining all the required information can be a challenge for many sellers. BigBuy customers have support and specific teams to advise on different needs during the application of the GPSR regulation. At BigBuy, we have developed a guide that explains step by step how to comply with this new regulation and the specific actions to implement and processes in the most important marketplaces.

Check it out here.

La entrada We help you comply with the new GPSR regulations. aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

The outdoors trend: a growing trend throughout Europe that brings new market possibilities.

Did you know that the outdoors market has grown and diversified in recent years? This is something that can be simply explained by things like the fact that activities in Europe have grown significantly during the autumn, boosted by trends in sustainable tourism, lifestyle changes towards healthier living, and the ecotourism boom. Here is some data for you to illustrate this growth: 

1. Growth in rural and nature tourism:
   • In 2023, rural tourism in counties like Spain, Italy and France grew by almost 20% when compared to previous years.
   • In Scandinavia, for example, hiking in autumn has become so popular that new trails have been created to accommodate the demand, particularly in Norway and Sweden.
2. Growth in mountain and hiking sports:
   • In the last 3 years, hiking and climbing in Europe have grown by some 30%. This includes activities such as trekking, climbing and mountain biking which are practiced more during the autumn because of the cooler temperatures.
3. Cycling and cycle touring:
   • Cycling, particularly on long-distance routes, has gained popularity in Europe during the autumn. For example, in the past year in Germany, there has been a 25% increase in demand for autumn cycle routes.  
   • In recent years, the Low Countries and Belgium, well-known for their cycling infrastructure, reported a 15% increase in cycle use during the autumn.
4. Popularity of “forest bathing” and mindfulness outdoors:
   • Inspired by the Japanese practice of shinrin-yoku, “forest bathing” has grown in Europe as a wellbeing activity. France, Germany and Austria are some of the countries where this activity is practiced the most, with an annual growth of 20% in the number of people seeking wellbeing experiences in nature.
   • Many regions have begun to offer wellbeing packages and retreats specifically for autumn, taking advantage of the autumnal landscapes and moderate climate.
5. Watching autumnal flora and fauna:
   • The activities of bird and fauna watching have also seen an increase, particularly in countries such as Spain and the United Kingdom. Organisations like BirdLife International have reported an 18% increase in birdwatching activities in Europe during the autumn.
   • Additionally, many European regions, such as the forests in Southern France and the nature reserves in Portugal, have developed guided tours for watching the autumnal fauna and flora. These have seen a growth in bookings of up to 30% in recent years.  
6. Camping and glamping:
   • Glamping (camping with luxury facilities) has also seen significant growth during the autumn. Spain for example, reported that in 2022 autumn glamping increased by some 40% when compared with pre-pandemic levels, particularly in areas such as the Pyrenees and the north coast.

This data reflects a significant change in the interests of Europeans during the autumn. Customers are seeking activities that bring them into contact with nature and the outdoors. Undoubtedly, these new habits bring with them the need to acquire specialist themed products that respond to and improve these experiences.  

In this post, we explore a selection of BigBuy product categories that are ideal for those seeking to boost their sales through gardening, barbecue, camping, outdoor sports items, and more. These products have been generating large sales in the past few weeks and can help your business to grow.  

Gardening and outdoor storage: prepare the garden for autumn

Autumn is a time to care for your garden; from preparing the soil to storing your tools and furniture. This is the perfect opportunity to offer gardening products that help garden enthusiasts to look after their plants and lawn. For your catalogue, you could consider items such as:

• Gardening tools: pruning secateurs, rakes, spades and tool kits are the basics for preparing the garden for winter.
• Outdoor storage: sheds, storage boxes and outdoor shelving are essential for keeping the garden organised and protecting tools from the damp.

Outdoor decoration will also provide the perfect accompaniment with items such as solar lights, decorative pots and garden figures that will add a special touch during this season.

Discover all the products related to this category in our catalogue.

Barbecues and open fires: Autumn, the perfect season for eating outdoors

The autumn climate is ideal for enjoying barbecues and open fires. Take advantage of this by extending your catalogue with products and accessories for the barbecue and offer the complete outdoor experience.  Here are some suggestions:

• Portable and charcoal grills: portable barbecues are practical for those wanting to organise barbecues anywhere.
• Barbecue accessories: grilling accessories, heat-resistant gloves and cleaning brushes will improve the experience of cooking outdoors.
• Outdoor open fires and heaters: outdoor heaters and open fires offer a warm and welcoming environment on patios and terraces.

Promoting these products in the autumn may inspire your customers to celebrate big occasions outdoors with friends and family.

Discover all the products related to this category in our catalogue.

Garden décor and furniture: products for creating a welcoming outdoor space

Elements of garden décor and furniture have greater importance during the autumn. Offering an attractive selection of products may incentivise your customers to prepare their spaces for both relaxation and celebrations. Some of the more popular options are:   

• Garden furniture: folding tables and chairs, hard-wearing outdoor benches and sofas are ideal for creating a relaxing area.
• Outdoor textiles: waterproof cushions, outdoor throws and mats offer comfort and design for the garden or terrace.
• Decorative lighting: LED lights, solar lamps and garlands create a welcoming environment for autumn afternoons and evenings.  

Discover all the products related to garden furniture in our catalogue.

Camping and outdoor sports: Equip yourself for adventure

Autumn is also the perfect time for camping and outdoor activities such as hiking, cycling or fishing. Products designed for outdoor adventures are ideal for ensuring your catalogue has an impact on those looking for nature-based experiences. Essential items for this season include:

• Camping equipment: backpacks, tents, sleeping bags and portable stoves for cooking outdoors are the basics for a comfortable and full experience.
• Specialist clothing and footwear: waterproof jackets, hiking boots and lightweight clothing are essential for protection from inclement weather.
• Accessories for activities: torches, thermal drinking bottles, compasses and survival kits are useful accessories for any adventure.

Discover all the products related to these categories, such as tents or backpacks, in the BigBuy catalogue.

Outdoor sports: fishing, hiking, climbing and cycling

An increasing number of people are taking advantage of the autumn to take part in outdoor sports activities. This provides an opportunity to offer products from specific categories, such as:

• Fishing: rods, lures, storage boxes and folding chairs for a comfortable and full experience.
• Hiking: walking sticks, specialist backpacks, accessories such as water bottles and compasses are very popular with hiking enthusiasts.
• Climbing: harnesses, helmets, carabiners and magnesium bags for climbers.
• Cycling: helmets, bike lights, repair kits and high-vis clothing turn into essentials with the shorter days and change in the weather.

Discover the best equipment and accessories for  hiking, climbing, fishing and cycling in the BigBuy catalogue.

Boost your sales with outdoor products from BigBuy

In the BigBuy catalogue you will find a wide range of outdoor products that are perfect for the autumn season. From gardening to sports and camping, these categories not only provide the items that nature lovers require, but they also offer a great opportunity for businesses who want to increase their sales during this time of the year. Be sure to include these categories in your store and make the most of the growing trend in outdoor autumn activities. You will also be able to enjoy the best Black Friday prices and offers.

La entrada Discover the top products to sell for outdoor activities in autumn: Gardening, camping, sports and much more. aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.