Circular business models for eCommerce

The circular economy breaks with the linear scheme of produce‑sell‑discard and proposes keeping products in use for longer through reuse, repair, refurbishment or service. In ecommerce, this translates into new models that allow you to generate revenue beyond the first sale, optimising resources and reducing waste.

A circular model in eCommerce is a sales strategy that extends the life of a product —through reuse, refurbishment or service— to reduce waste and generate recurring revenue without consuming new resources.

The three most applicable models for dropshippers, online stores and wholesalers are: renting, refurbished and subscription.

1) Renting: the product as a service

Renting turns a product into a service. The customer pays to use it for a specific period and then returns it, exchanges it or renews it. This model fits the circular economy because it allows the same item to generate value multiple times.

When does it fit best?

• Products with medium–high price.
• Items for temporary or occasional use: tools, professional equipment, electronics, baby & kids, mobility, etc.
• Sectors where the customer doesn’t want to “own it forever.”

How to implement it in your eCommerce

• Define the full cycle: delivery → use → return → inspection → refurbishment → new cycle.
• Set clear conditions: deposit, damage policy, maintenance, minimum duration.
• Activate efficient reverse logistics: renting depends on return cost and reconditioning.
• Design profitable per‑cycle pricing: access, use, renewal and upgrades.

Key advantages

• You monetise the same product several times.
• Continuous relationship with the customer → higher loyalty.
• Reduced manufacturing and new stock.

Risks

• High costs if reverse logistics is not controlled.
• Need for reliable refurbishment processes.

2) Refurbished: products with a second life

The refurbished model consists of selling returned, used or slightly defective products after they undergo testing, repair and refurbishment. It allows you to recover value from inventory that would otherwise become a loss. Discover a wide selection of refurbished products in the BigBuy catalogue.

When does it fit best?

• Electronics and appliances.
• IT and gadgets.
• Categories with high residual value and good refurbishment capacity.

How to implement it

• Define condition grades (A/B/C) with real photos and clear descriptions.
• Quality control checklist: functioning, battery, accessories, software, packaging.
• Include warranties and transparency: trust is key in the circular economy.
• Create a dedicated refurbished outlet section: constant rotation and controlled margins.

Advantages

• Reduces losses by turning returns or overstock into sales.
• Extends product life.
• Access to price‑sensitive audiences.

Risks

• Without solid processes, incidents, time and costs increase.
• Dependence on a proper QA system.

3) Subscription: recurring revenue and predictable demand

In a subscription model, the customer pays a periodic fee to access a product or receive regular replenishments. It contributes to sustainability by enabling better demand planning, avoiding overstock and optimising deliveries.

When does it fit best?

• Consumables: nutrition, hygiene, personal care, pets, home.
• Services: catalogue access, B2B memberships.
• Frequent replacements and replenishments.

How to implement it smoothly

• Define clear recurring value: what the customer receives and why they should renew.
• Create flexible plans: pauses, cadence changes, upgrades.
• Automate payments and communications: reduces churn.
• Optimise grouped shipments to reduce waste.

Advantages

• Recurring revenue (MRR/ARR).
• Better operational and logistics forecasting.
• Efficiency in replenishment and less waste.

Key risk

• If value is not consistent, churn increases.

What circular model to choose?

Circular economy and European dropshipping: an alternative to the Asian model

Circular models require durable, traceable and certified products, because only these can support multiple cycles of use, repair or refurbishment.

This is where the difference between European and Asian dropshipping becomes evident:

Difference between European vs Asian dropshipping in circular economy

Conclusion: the circular economy is a real opportunity for ecommerce

The circular economy is not a trend: it is a profitable business model that allows ecommerce businesses to extract more value from the same inventory while reducing waste. Renting, refurbished and subscription offer complementary ways to increase revenue, retain customers and improve operational sustainability.

The next step is to review your catalogue and identify where the greatest potential exists: durable products, valuable returns or recurring consumables. Every store has a different opportunity, but all can benefit.

La entrada Examples of Circular Economy in eCommerce: renting, refurbished and subscription aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Why Have Bundles Become Key in Ecommerce?

Because they allow you to increase the average order value without needing more traffic. Bundles encourage customers to buy more in a single transaction, improve value perception, and help differentiate your store in a highly competitive environment where every visit counts. By grouping relevant products, you multiply revenue and optimize each session.

A bundle:

• Increases the average cart value by encouraging the customer to add more units or complementary products.
• Improves customer experience, as they feel they get more value and avoid having to search for each item individually.
• Helps optimize costs and operations by concentrating sales into fewer orders and simplifying logistics management.

Additionally, bundles make it easier to work on brand positioning, create differentiated offers compared to competitors, and adapt quickly to trends or seasonal campaigns (Black Friday, Christmas, back-to-school, etc.).

At BigBuy, we work with a specialized B2B dropshipping model that allows retailers to sell without holding stock. If you want to dive deeper into how this model works, you can explore more details about our dropshipping solution.

Why Do Bundles Help Boost Ecommerce Sales?

Bundles work because they influence several online buyer decision triggers simultaneously. They don’t only affect price but also how the user perceives the value of the offer.

1. They Naturally Increase Average Order Value

When you present a well-constructed pack, the customer finds it logical to take “the complete set” instead of a single product. They don’t feel like they are “spending more,” but rather “making the most of the purchase.”

Example: A coffee machine + capsules + free mugs. The pack has a higher total price, but also higher perceived value.

2. They Strengthen the Perception of Savings

Even if the discount is not aggressive, simply seeing a breakdown (“Previously €79, now €59 in a bundle”) reinforces the sense of opportunity. The customer feels they are buying smart.

3. They Reduce Decision Fatigue

Large catalogs require comparing products, formats, and prices—an exhausting process. A bundle simplifies the process: “take this, it’s already put together for you.” This reduction in friction improves conversion rates, especially among undecided users or those with little time.

4. They Are Especially Effective for Ecommerce Stores With Large Catalogs

The larger your catalog, the more sense bundles make. You can use them to:

• Group complementary products
• Move strategic inventory
• Test new categories

This is why bundles are particularly powerful for wholesale models, B2B ecommerce, and dropshipping, where the catalog is broad and dynamic. The key to scalable bundles is access to an extensive, updated assortment. BigBuy offers a full catalog with thousands of items, making it easy to build high-demand complementary packs.

Most Common Types of Product Bundles

Not all bundles work the same or pursue the same goal. Choosing the right type based on your business and customer is essential for real impact.

How to Create an Effective Product Bundle

Simply grouping products and lowering the price is not enough. A successful bundle requires strategy and understanding customer behavior.

1. Coherence: Products Must Make Sense Together

If the customer doesn’t clearly understand why the products are grouped, they will see the bundle as forced.

Ask yourself: Would I buy this set if I saw it in a physical store?

2. Clear, Easy-to-Understand Value

The user should instantly understand:

• What the bundle includes
• How much they save or what extra value they get
• Who it is for or what situation it solves

Tip: Use clear bullets and summaries like “Ideal for…” on product pages.

3. Simplicity

The more variables (sizes, colors, combinations), the harder the decision. Better to offer a few well-defined bundles than many barely differentiated ones.

4. Common Mistakes to Avoid

• Forced bundles grouping unrelated items just to clear stock
• Unclear or inflated discounts
• Too many bundle variations, causing choice paralysis
• Not updating bundles based on performance or seasonality

5. Test, Measure, Adjust

Bundles are ideal for data-driven optimisation:

• Create 2–3 variants and compare performance
• Track conversion rate, AOV, margin, returns
• Adjust composition, pricing, and messaging

Professional teams iterate continuously—this is what separates an average bundle from one that drives meaningful business results.

Bundles and Dropshipping: A Strategic Combination

Dropshipping adds an interesting layer to bundles: you can create and test packs without investing in stock or assuming logistical risks.

Increase AOV Without Increasing Risk

Traditional models require buying more stock and storing more SKUs. In dropshipping, you group products from the supplier’s catalog, test them in your store, and keep only the winners.

Business benefits:

• Higher revenue per order without increasing CAC
• Higher margin via bundle pricing
• Fast scalability for top-performing bundles

Simplifies Customer Decisions in Large Catalogs

Dropshipping catalogs often contain thousands of SKUs—this is both an advantage and a potential source of overload.

Bundles transform abundance into clarity:

• Packs tailored to customer types (entrepreneur, family, athlete…)
• Bundles solving specific situations: “home office kit,” “travel kit,” “new home kit”

Allows Differentiation Even If Competitors Sell the Same Products

One of dropshipping’s main challenges is product overlap among stores. Bundles offer direct differentiation without changing suppliers:

• Unique combinations competitors don’t offer
• Added-value positioning (themed packs, professional packs, starter kits…)
• A unique offer even if the underlying products are identical

BigBuy also offers ready-made wholesale packs designed for resellers wanting to buy volume with optimized selection.

Conclusion: When and Why to Bet on Product Bundles

Product bundles are one of the most powerful and versatile tools to grow an ecommerce business profitably. They are not just “cheap packs” but a way to:

• Increase AOV without raising CAC
• Improve customer experience
• Optimize catalogs and stock
• Differentiate in competitive environments like dropshipping

Bundling makes sense when:

• Your catalog includes complementary or recurring consumption items
• You want to boost launches or campaigns
• You work with wholesale or dropshipping and need to increase order value

FAQ: Frequently Asked Questions About Product Bundles

1. What Exactly Is a Bundle in Ecommerce?

A bundle is a package of multiple products sold together as a single offer, usually with a better value proposition than buying them separately (price, convenience, or both).

2. Do Bundles Always Need a Discount?

No. Many bundles are based on convenience (everything you need in one pack) or added value (accessories, gifts, extended warranties). A discount helps but is not required.

3. How Many Products Should an Ideal Bundle Include?

It depends, but most effective bundles include 2–5 items. More than that can complicate decision-making and dilute perceived value.

4. Can Bundles Improve My Store’s SEO?

Yes. Each bundle can have its own optimized product page targeting specific search intent (“kit,” “pack,” “bundle”), helping capture high-intent traffic.

5. Do Bundles Make Sense in Dropshipping?

Absolutely. Bundles help increase AOV, differentiate your store even if others sell similar products, and test combinations without stock risk.

La entrada What Is a Product Bundle and How to Use It to Sell More? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

This is why sustainability goes far beyond “using recycled cardboard”: it requires reviewing logistics, warehousing, after‑sales service, suppliers and the overall shopping experience with a holistic business approach.

What is sustainable or Eco‑Friendly eCommerce?

“Sustainable eCommerce is an online sales model that reduces the environmental impact of its operations—energy, packaging, shipping, returns and supply chain—without compromising profitability or the customer experience.”

A sustainable eCommerce model is built on three pillars:

• Energy efficiency: Optimisation of processes and technology.
• Circular economy: Waste reduction and more eco‑friendly packaging.
• Responsible logistics: Minimising the carbon footprint of transportation through route optimisation, consolidated deliveries, pick‑up points and reduced returns.

✅ For dropshippers and online wholesalers: many of these measures are not only “green”—they also help reduce operating costs (materials, incidents, returns and shipments), making them highly attractive for online businesses.

Why Sustainability Matters for Your eCommerce

Sustainability in eCommerce is no longer just a matter of values: today, it is a clear driver of competitiveness, efficiency and compliance.

European consumers are increasingly demanding: recent research from BCG shows that 45% consider sustainability a key factor in their purchase decisions, directly influencing conversion and loyalty.

Cost reduction: Sustainable eCommerce focuses on recyclable packaging, optimised supply chains, better logistics, warehouse operations, digital experience and after‑sales service. Less packaging volume and fewer shipping errors translate directly into lower costs.

Regulatory pressure: European regulations (ESG) are increasingly strict regarding waste and emissions.

Key Strategies for a Sustainable eCommerce

If you want your sustainable eCommerce strategy to be real—and not just a marketing claim—you must treat sustainability as a business architecture that spans supply chain, warehousing, shopping experience and after‑sales operations, rather than as an isolated initiative.

Below are the most actionable strategies for dropshippers and online wholesalers, presented with a highly practical focus.

Eco Packaging (Sustainable Packaging)

Eco‑friendly packaging is one of the fastest ways to reduce waste—and it often lowers costs when done correctly: less material, smaller volume, fewer breakages and fewer incidents.

Practical actions for your eCommerce:

• Reduce material and “empty space”: adjust box sizes per product type to avoid unnecessary fillers.
• Choose more sustainable materials: prioritise recycled cardboard/paper and compostable or biodegradable options when suitable.
• Design with end‑of‑life in mind: avoid complex material combinations to facilitate recycling.
• Include reuse and recycling messages: help customers align with your eco‑friendly goals.

Recommended KPIs:

• Packaging weight per order (g/order)
• % of recyclable/recycled packaging used

Sustainable Logistics (Green Logistics)

If your goal is truly sustainable eCommerce, logistics is non‑negotiable: transport routes and logistics infrastructure typically represent the largest environmental impact in online commerce.

The most effective strategies focus on optimising how and from where you ship.

• Route optimisation and shipment consolidation: reducing unnecessary kilometres and duplicated routes is a key trend in sustainable logistics.
• Grouped deliveries and pick‑up points: lower emissions per delivered package through consolidation and collection points.
• Low‑emission last mile: adopting electric/hybrid fleets or cleaner urban delivery solutions is part of green logistics evolution.

✅ How BigBuy fits in: If you sell across multiple European markets, having an operation that reduces fulfilment friction (timing, errors, incidents) helps optimise routes, eliminate duplication and improve logistic efficiency. BigBuy’s Fulfillment Service ensures efficient, sustainable logistics.

Recommended KPIs:

• % of deliveries to pick‑up points vs. home delivery
• Logistics incidents per 1,000 orders

Sustainable Suppliers

A truly sustainable eCommerce doesn’t stop at the surface level: it includes supplier relationships, supply chain management and environmental criteria in operational decisions.

Practical actions with suppliers:

• Define a “sustainable minimum viable standard”: basic requirements (materials, packaging, product information, traceability).
• Evaluate consistency and quality: fewer defects = fewer returns (and lower impact from reverse logistics).
• Prioritise eco‑friendly partners: working with suppliers who prioritise sustainability is a key recommendation for eco strategies.

✅ How BigBuy fits in: Access to our broad catalogue helps you choose the right assortment and partners, scale efficiently and maintain better control of your operations—supporting your mission to run a more sustainable eCommerce.

Recommended KPIs:

• Defect/incident rate per supplier
• Return rate per category/supplier (direct impact on logistics footprint)

Green Automation (efficient operations with less waste)

Green automation is not about “adding more software”—it’s about reducing operational waste: errors, duplications, failed shipments, overprocessing and returns.

Practical automation actions:

• Real‑time stock and order sync: prevents stockouts, cancellations and reshipments.
• Smart shipping rules: prioritise options that consolidate deliveries and optimise routes via technology. AI‑based route optimisation is a key trend in sustainable logistics.
• Automated after‑sales communications: reduce friction and improve customer experience while avoiding returns caused by mismanaged expectations.

✅ How BigBuy fits in: BigBuy’s proprietary technology helps you optimise your operations intelligently and sustainably. From major marketplace integrations to tools like our MultiChannel Integration Platform (MIP), we help automate repetitive tasks and reduce operational errors in a multichannel environment.

Recommended KPIs:

• Picking/packing errors per 1,000 orders
• Orders cancelled due to out‑of‑stock

The Strategic Role of Dropshipping in Sustainability

It is often forgotten that dropshipping is inherently more sustainable than traditional retail—when managed correctly. Here’s why:

• No overstock: Only products already sold are shipped. This eliminates overproduction and warehouse waste.
• Direct logistics: Shipping directly from supplier to end customer removes an intermediate transport stage, significantly reducing CO₂ emissions.
• On‑demand model: Encourages responsible consumption and resource management based on real needs, not uncertain forecasts.

How to do it right (3 simple rules for sellers):

1. Prioritise suppliers/stock in Europe or near your customer (shorter distance).
2. Consolidate whenever possible (grouped deliveries, pick‑up points, shipping rules).
3. Reduce returns (improve product pages, optimise quality, automate processes), since reverse logistics is a major impact multiplier.

At BigBuy, we strengthen this model with an optimised catalogue and technology that allows thousands of sellers to operate without heavy infrastructure—reducing the environmental footprint of the entire sector.

Circular Business Models for eCommerce

Circular business models seek to break the linear “produce‑sell‑dispose” cycle and instead keep products and materials in use for as long as possible.

Here are the three most relevant models for dropshippers and wholesalers: renting, refurbished and subscription.

Renting: Product‑as‑a‑Service

Customers pay a fee to use the product for a period and then return, renew or exchange it. It is circular because the same asset is reused multiple times, reducing the need to manufacture and ship new units.
Big advantage: you monetise the same product several times and build long‑term customer loyalty.

Refurbished: second life products

This model consists of selling returned, used or slightly defective products after inspection, repair and refurbishment. It prioritises reuse over disposal or new manufacturing, allowing businesses to turn returns and surplus into opportunities instead of losses.

Subscription: predictable recurring revenue

Customers pay monthly/annual fees to access a product/service or receive periodic deliveries. This model enhances sustainability by improving demand planning, reducing overstock and optimising replenishment.

Regarding circular business models for e‑commerce, we recommend that you read our article where we explain it in depth.

Frequently Asked Questions About Sustainable eCommerce

What is the ROI of being sustainable in eCommerce?

Sustainability becomes profitable through operational efficiency. Although it requires an initial investment in eco materials or software, the return is direct: lower costs in materials, reverse logistics and shipping errors—plus a strong boost in customer loyalty.

Which metrics and KPIs should I track to measure my store’s sustainability?

To measure real impact, international frameworks such as LCA / Life Cycle Assessment are recommended.
Operationally, the key KPIs include:

• CO₂ emissions per order
• % of recyclable/recycled packaging
• Operational energy efficiency
• Return rate

How do I comply with European sustainability regulations?

You must align with Directive (EU) 2018/851 on waste and packaging.
For certifications, the main paths are:

• ISO 14001 (environmental management)
• EMAS (official EU environmental verification)

La entrada Complete guide to Sustainable eCommerce – Key Strategies aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

With the boom in the electronics trade, companies that implement a solid strategy for these dates notice their ecommerce sales can rise significantly. In fact, a  study by Deloitte reveals that, in 2024, buyers are planning to increase their spend by 8% in relation to last year. This projected growth represents an opportunity to increase takings for businesses that know how to plan ahead and adapt to customers.   

Taking advantage of this opportunity requires forward planning and a good knowledge of the key elements to make yourself stand out in a saturated market.  Do you want to know how to maximise your sales this Christmas? Keep reading!

Why is selling at Christmas vital for your ecommerce? 

Christmas sales are one of the most decisive times for an ecommerce. Consumer behaviour changes during this time and opportunities to increase sales multiply. Taking advantage of this period not only improves your results financially in the short term, but also establishes a solid base for the future growth of the business.   

Why are they crucial?  

• Sales Growth: Christmas is the time of year with the highest spend on gifts, which can significantly increase sales. 
• Marketing opportunities: It allows for the development of creative and themed campaigns that will attract customers.
• Increased traffic: At this time of year, there is an increase in the traffic of shoppers searching online for gifts.  
• Customer loyalty: Offering an excellent service during this period may increase customer loyalty.

In summary, the Christmas season can represent a significant part of the annual income of an ecommerce, often between 20% and 30% depending on the sector. This increase inspires businesses to plan sales strategies to maximise opportunities during this period.   

How to prepare yourself for the Christmas season  

Preparing yourself for the Christmas season is essential for increasing ecommerce sales, as it is a period of high-demand. A successful Christmas strategy begins with forward and continuous planning using tactics that will capture shoppers’  attention and emotions.

Forward planning for a successful Christmas 

It is important that you plan your Christmas campaign in good time. This will allow you to adjust your stock, as well as to anticipate potential challenges that may arise during the holiday period.   

Forward planning will give you more leeway to define and optimise your marketing campaigns, ensuring that your message reaches consumers at the most opportune time.  

But what should you plan in advance?  

• Special promotions and discounts. An essential action, as discounts have always been a reliable driver of consumer demand.  
• Get your website ready. Optimise your online store for mobile devices and improve SEO with key Christmas words to attract organic traffic.  
• Create Christmas content, such as gift buying guides and advice on decorating, which will help you to attract traffic and generate interest in your products.
• Review shipping costs and offer free shipping, if possible. Also, by making different payment methods available  you will encourage many more purchases from your business.
• Get ahead of the competition, make earlier offers, personalise the content in your messages and offer an improved the shopping experience.   

Exclusive offers for early customers

Reward your earliest customers with exclusive offers that only they will benefit from before the Christmas season.This type of promotion for “early customers” not only increases your early ecommerce sales, but also helps you to manage the demands and lighten the last minute shopping rush.   

• Discounts for early shopping: Offer an exclusive discount for those doing their Christmas shopping before a specific date, encouraging customers to get ahead of the time when there is greater demand. 
• Priority access to trending products: Give early customers access to popular or limited edition products before anyone else and create a sense of exclusivity.  
• Additional shipping benefits: Offer free shipping or guaranteed shipping within a specific time for those who shop before the peak season.

Take advantage of the psychology of urgency

Including the psychology of urgency in your Christmas campaign may be an extremely effective tactic within your strategy.  

By creating a sense of scarcity and limited time, you can motivate customers to act quickly and make impulse purchases. For example, create “flash offers” that are active for just 24-48 hours, or highlight the availability of limited edition products that make perfect Christmas presents.   

This sense of exclusivity and scarcity encourages customers not to let the opportunity pass by.  

Make your product feel indispensable

During the Christmas season, it is essential to position your products as the perfect gift solution. Here are some strategies for selling more on ecommerce that you could apply to your online store:  

• Guides to personalised gifts: Create sections such as “Perfect gifts for him/her” or “For coffee lovers”, where you highlight how your products fit with different person profiles and requirements.  

• Special Christmas packs: Offer attractively priced product combinations, highlighting how these packs are complete and practical gifts, saving time and effort for the customer. 

• Real life stories and uses: Include reviews and images of customers using your products, from the useful to the emotional, showing how they can be a success at Christmas. This helps your customers to imagine their loved ones enjoying the products.  

These strategies not only demonstrate the value of your products, but they also position them as significant and necessary choices for the Christmas season.

Connect with a customer’s Christmas emotions

Christmas time is charged with emotions and memories, and taking advantage of this emotional aspect could make the difference to your marketing strategy.   

Create campaigns that highlight emotions of happiness, generosity and being connected, such as promotions inviting customers to share special moments with their loved ones.  

Demonstrate how your products could make these times more memorable, through gifts that communicate love or shared experiences. This will help to create a deeper connection with your customers and foster loyalty towards your brand. 

What are the key dates for the 2024 Christmas campaign?

Here is a calendar with the most relevant dates to help you gain the most advantage from the Christmas season:  

• Black Friday (29 November): The starting gun for Christmas shopping, with huge offers.  
• Cyber Monday (2 December) Ideal for online promotions, particularly for ecommerce. 
• Shopping week before Christmas (16-22 December): Take advantage of last minute demand with attractive promotions. 
• Christmas (24-25 December): Offer last minute products to those who leave everything to the last minute.  

These dates are fundamental for planning your strategy and maximising the impact of your promotions. But you can also complement them with different activities between the 2^nd and 16^th of December, such as having a free shipping day or adding a small gift to orders made between two dates.   

Strategies for increasing your ecommerce sales 

As we have mentioned several times before, the Christmas season is undoubtedly a key time for boosting your ecommerce sales.   

During these times, consumers are more willing to buy, which creates a unique opportunity for showcasing your brand.   

However, to make the most of this time, you need to keep in mind a number of factors that have a direct impact on the decision to buy. Below, we explore different ways to improve your strategy in order to  maximise the performance of your online store during the Christmas season.

How do you alter online advertising campaigns for Christmas? 

To alter your online advertising campaigns for the Christmas season, start by segmenting your audience based on their behaviour and specific needs during this time.

It is also vital that you personalise the message, highlighting products that fit in with the most searched-for gifts, or develop limited offers to create a sense of urgency.

Also keep your timing in mind:  adjust your advertising so that it can be launched before the key dates that we mentioned earlier.  

In summary, you should alter three aspects within your advertising campaigns: audience, creativity and text, and publication dates.

Christmas email marketing campaigns 

As with any other marketing campaign, email marketing plays an essential role during the Christmas season. It is an essential tool for capturing the attention of your subscribers and customers and is used to inform them first-hand about your offers and the products you have available for Christmas shopping.

You need to have a really solid plan for the emails you are going to send through your email marketing strategy. 

To plan an effective Christmas email marketing campaign:  

• Segment your list of subscribers according to their purchasing behaviour and preferences.   
• Create a series of scheduled posts with attractive and relevant content, such as exclusive promotions, last minute offers and products that are recommended as gifts.   
• Personalise the messages so that they resonate with the spirit of Christmas, using festive language and creativity that evokes emotions.   
• Ensure that you include clear calls to action and that you send the posts at strategic times, such as just before Black Friday or during the week before Christmas.

Improve the user experience in your online store 

To ensure an exceptional conversion rate during your Christmas campaign, you need to pay attention to the user experience in your online store:   

• Intuitive browsing: Organise your menu simply and clearly. Group products into easy-to-understand categories and use effective search filters so that users can quickly find what they are looking for.
• Responsive design: As many shoppers browse on their mobile phones, make sure that your store can be viewed properly on mobile devices. An optimised design for all devices improves the experience and reduces abandonment.
• Simplified checkout: Minimise the number of steps in the purchasing process. Offer a guest payment option, include several payment methods and highlight shipment costs from the start to avoid surprises at the end.  

BigBuy products: The ideal choice for boosting your Christmas sales  

We have talked about how important it is to offer products that are tailored to this season and thanks to our catalogue of +400,000 items, you will find the perfect products for your ecommerce at BigBuy.  
 
Ideal products for the Christmas season with the possibility of adding these products to your store quickly and easily, thereby improving your ecommerce offer to attract more customers and optimise sales.   
See our  catalogue for yourself and find the perfect categories, such as computing, electronics, cosmetics and perfumes, which are some of the categories with the highest sales during this season.   

Additionally, here is a selection of  Winning Products that are ideal for your Christmas campaigns.

Be mindful of customer service during the Christmas season 

At Christmas, customer service plays a vital role in customer loyalty and satisfaction. Personalisation is key, as it offers a service tailored to the specific needs of each customer and creates a more memorable experience.  Automation, such as the use of chatbots, allows you to reply quickly to common questions by maintaining a constant and efficient service.

A quick response and the personalisation of the service with each interaction increases trust and the likelihood of conversion. 

To recap, strategies for increasing ecommerce sales that are vital for maximising your sales during Christmas include forward planning of campaigns, personalised offers for customers, and the effective use of the psychology of urgency.

An improved user experience in your online store and an excellent customer service are also vital factors for promoting conversions.  If you implement these strategies accurately and at the right time, you will not only be able to benefit from increased seasonal sales but you will also enhance your customer loyalty. Get ready to make the most of this Christmas season!  

La entrada How can you maximise your ecommerce sales at Christmas?  aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Keep reading sand discover which of these alternatives to Channable best suits you and your business.

Let’s start at the beginning, what is Channable?

Channable is a platform that enables you to automate the management of feeds and creation of SEM campaigns. Channable allows you to synchronise products to more than 2500 sales channels (marketplaces, price comparisons sites, social ads, affiliate networks…).

This tool offers different types of monthly rates that suit the needs of every business. Prices range from €29 (small business) to €599 (XXL business professional) and offers the option of adding extra services. It already has more than 7000 active users, including clients like Rituals, Decathlon, Vodafone and many more. 

Advantages of working with Channable

• More than 2500 price comparison sites, marketplaces, social networks and affiliate networks
• Dynamic advertisements for Google Ads and Microsoft Advertising
• Types of integration
• Trial account
• The most affordable price according to the range of products and channels

Disadvantages of working with Channable

• It takes quite a long time to learn how to manage the tool successfully

6 alternatives to Channable that you should evaluate for your business

• BigBuy (recommended option 🥇)
• Lengow
• Feedonomics
• BeezUP
• Channel Pilot
• Shopping Feed

BigBuy (recommended option)

We simply had to start this post by recommending our star product: The MultiChannel Integration Platform. 

At BigBuy, we have developed a software which allows you to automatically configure and manage your ecommerce, marketplaces and other digital channels.

Here we tell you about its main features.

Dropshipping model

One of the main advantages of BigBuy is that it is also a dropshipping supplier. What does this mean? Well, you will be able to sell any product from its extensive catalogue without having to invest in stock. For business owners, this is a huge advantage, since the cost savings are immense. Dropshipping is a business model where the supplier ships directly to your customer, without going through you, but under your brand name. That way, your end customer has no idea the supplier has shipped it.

Catalogue management

You will have access to our catalogue of more than 250,000 products, many of them top brands. You will be able to synchronise the products from our catalogue directly on all of your sales channels, an enormous advantage! In addition, our catalogue is translated into 24 European languages and enables the automatic mapping of categories and products with the different marketplaces.

Shipping and carriers

BigBuy is synchronised with the main courier companies in the world, more than 50, including UPS, GLS, Fedex or SEUR. It also offers you the option of tracking the order at all times, since it is fully automated.

Personalised support

Our support team will be available to assist you with everything you need throughout the process. All of the support you receive will be fully personalised, tailored to your needs and multilingual.

In addition to all of these advantages, we offer more solutions to make managing your business easier:

• Automatic synchronisation with marketplaces of ecommerce platforms
• Automatic synchronisation and updating of prices
• Synchronisation and updating of stock in real time
• Centralised management of all of your orders from one single platform

Lengow 

Lengow is an ecommerce automation platform which boosts and gives visibility to brands. It helps small and medium sized projects to achieve a wider expansion through multiple sales channels. This alternative to Channable offers a solution tailored to the type of business and situation.

Advantages of working with Lengow

• It offers associations with price monitoring tools
• More than 40 applications available: Translation, customer reviews, email, price monitoring, and many more
• It doesn’t just have marketplaces: Marketplaces, Ecommerce Platforms, Comparison Sites…
• More than 1,400 sales channels available

Disadvantages of Lengow

• Expensive compared to competition
• The tool can be complex to use if it isn’t managed by someone with technical know-how

Feedonomics 

Feedonomics is an alternative to Channable which boosts companies’ sales. It synchronises data of products with a plethora of channels and optimises the information to generate more sales. Freedonomics offers the opportunity to publish optimised advertisements easily on hundreds of channels and markets, including: TikTok, Google Shopping, Facebook, Walmart…

Advantages of working with Feedonomics

• 24/7 constant support
• Easy to learn how to use
• Alert system: Error notifications so you can solve them as soon as possible
• Option of filtering the performance metrics to guarantee that all products are profitable

Disadvantages of working with Freedonomics

• It can take time to get used to the interface

BeezUP

BeezUp is an ecommerce management tool designed to provide solutions to brands, agencies and sellers. It offers all types of features to streamline and facilitate the management of your ecommerce.

Advantages of working with BeezUP

• It optimises the information and description of each product on the platform
• It optimises and tracks your marketing campaigns
• It offers a trial of the software
• It operates in five European languages
• More than 2000 sales channels

Disadvantages of working with BeezUP

• Most integrations are with European platforms.

Channel Pilot

Channel Pilot offers a catalogue management solution for brands, agencies and online stores. This feed management tool is an alternative to Channable that may be worth finding out about if you have an ecommerce. Companies like El Corte Inglés or Bauhaus already use it to manage their online stores.

Advantages of working with Channel Pilot

• It allows you to monitor the prices of the competition
• Optimisation of prices so you can achieve the set objectives
• Simple creation of feeds
• Free trial
• Thousands of sales channels throughout the world

Disadvantages of Channel Pilot

• Its website does not state the prices, as they would vary depending on the needs of the business

Shopping Feed

Shopping Feed is a tool that connects your online store with more than 1000 sales channels like Facebook, Etsy, Instagram, Walmart, Amazon and many more. Below, we tell you what advantages and disadvantages this alternative to Channable offers.

Advantages of working with Shopping Feed

• Synchronisation with more than 1000 channels
• Customisable interface

Disadvantages of working with Shopping Feed

• Its website does not contain information about prices

There are many alternatives to Channable, choose the one that best suits your needs

As you can see, there are many alternatives to Channable and all of them will expand your business. You just need to find the one that best suits your needs. Here at BigBuy, we want to help you to boost your sales exponentially and to make managing your ecommerce easier for you.

Do you have any queries? Contact us and we will be delighted to assist you.

La entrada 6 alternatives to Channable that will save you time in managing your ecommerce aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Let’s start at the beginning, the first thing we want to tell you is that Oberlo, the famous platform for dropshippers ceased trading in June 2022. Given the company’s good reputation and the good service it has offered for so many years, this was unexpected. Now what? Is there life after Oberlo? Our answer is Yes.

The reason: Shopify, the company that Oberlo belonged to, has decided to replace it with DSers, a more optimised option, according to them.

In this article, we are going to explain the main differences between BigBuy vs Oberlo. Therefore, if you want to know whether you should opt for us… stay and read to the end!

Key differences between BigBuy vs Oberlo at a glance

What is Oberlo?

Oberlo is an extension which, when connected to your ecommerce, enables you to add products from different suppliers. You can add the products from Oberlo’s browser or from the extension for Chrome. It is very easy and intuitive to use, you can add the products you want to your catalogue in just a few clicks. Of course, Oberlo was a great tool for dropshippers.

They also offered all types of marketing, dropshipping, design and branding resources to help you to gradually build your business. It had a series of free tools like a logo or business name generator, which was quite useful for users who didn’t have the means (or ideas) to develop this.

As you can see, it was a comprehensive tool and we are not surprised it was so successful. So now, in this post, we’ll explain everything that BigBuy offers and tell you why it is the best option.

Oberlo Prices

Although, as I explained earlier, Oberlo is no longer available, here are its prices so you can compare both companies. On Oberlo, you could choose between 3 different packs: Starter, Basic and Pro

• Starter: ideal if you were setting up your business. A free plan in which you could add up to 500 products.
• Basic: If your business was growing, this was the pack for you, the number of products increased to 1000 and it had a monthly cost of €29.99.
• Pro: The Pro pack was designed for more advanced sellers. Priced at €79.99 per month, it gave you the option of expanding up to 30,000 products.

After reviewing the options offered by Oberlo, let’s look in detail at what BigBuy is and what it offers.

What is BigBuy?

At BigBuy we specialise in boosting the online sales of all types of businesses. To do so, we offer a unique service in the ecommerce sector, which brings together technology, products, logistics and operations.

• Technology: At BigBuy we are committed to technology. Among other things, we have developed an online platform to centralise (and simplify) the online sales management of a business.
• Product: At BigBuy, we have a catalogue of more than 200,000 products, from all types of categories. This catalogue is continuously growing and includes thousands of products from renowned brands. We sell our products to online businesses, who then resell them through a variety of channels.
• Logistics: We offer comprehensive logistics solutions for online sellers. Among other things, we have agreements in place with over 50 international couriers, including DHL, UPS, Correos, FedEx and more.
• Operations: We help brands, manufacturers, wholesalers and other businesses to manage all the operations related to sales in online stores (ecommerce platforms, like Shopify) and marketplaces (like Amazon or eBay).

Our claim is that we are your all-in-one supplier and this makes us stand out from our competition. We will explain why below.

Advantages of working with an all-in-one supplier

Using different suppliers is a major headache. You will have everything you need, but much more dispersed, so it will be much harder to have an overall view of your business. There are many advantages of working with an all-in-one supplier. Remember that having everything centralised will make you much more efficient, saving you time and money.

Here at BigBuy, we define ourselves as an “all-in-one” supplier, as you have everything with one supplier: Technology, catalogue, dropshipping service, fulfilment and many more services. We also offer our customers marketing resources for their social networks and newsletters, academies and interesting blog articles for entrepreneurs and businesses.

At BigBuy, we are also the benchmark in the dropshipping service, having positioned ourselves as European leaders. Indeed:

• You don’t need to have a warehouse, you can synchronise our products with your catalogue and we will ship directly to the end customer.
• We become your logistics operator, as we prepare the orders.
• We take care of shipping directly to the end customer, and we deliver under your name and company image.

BigBuy’s Prices

At BigBuy you will find 3 different types of packs:

• B2B Pack: this is the basic pack which includes single units at wholesale price, an automatic discount of up to 10% of the wholesale price, up to 3 dropshipping shipments per month, locking of stock for 7 days, tracking downloads, etc. It costs €45 to activate and there is no monthly payment.
• Ecommerce Pack: This pack is designed for customers who want to set up their own store or who want to create a dropshipping store which is fully synchronised with BigBuy:  catalogue, stock, orders, couriers, shipping costs and tracking. It includes access to the Multi-channel Integration Platform. The activation price is €90 and the monthly fee is €69.
• Marketplaces pack: For those wanting to sell on the world’s major marketplaces. This pack also includes access to the Multi-channel Integration Platform.  The activation price is €90 and the monthly fee is €99.

The pricing difference between BigBuy vs Oberlo is due to the fact that Oberlo simply connected your Shopify store to AliExpress. Even though, in part, both tools perform a similar role, they are completely different on a practical level, as BigBuy carries out the role of an all-in-one supplier. What does this mean?

It means that we don’t just supply you with an extensive catalogue of more than 200,000 products, but we also provide you with the technology, logistics, customer service, marketing resources, ideas about winning products and much more.

Customer service is also a plus point

When it comes to choosing between BigBuy vs Oberlo, there are many factors to take into account. Factors such as the services they offer, the resources, etc., but another genuinely important thing that we should not forget is customer service.

BigBuy has a Customer Excellence policy, which prioritises providing the best after-sales service possible to all customers. You also have access to all types of resources designed to resolve all your questions. For example: BigBuy’s Academy,  blog or our FAQs.

On Trustpilot, we already have a score of 4.7/5 with almost 2000 reviews from our customers. However, Oberlo has a score of 2.6/5.

Conclusion: place your trust in a comprehensive supplier for your business

It’s no joke, the supplier you choose will be a key element for you and will help you to boost your online sales. Here at BigBuy, we remain by your side throughout the entire process and we support you with: technology, catalogue, logistics, multi-channel and cross-border strategy. Our expertise will be your greatest ally. On our website, you will be able to find all the information you need to start selling today (if you’re not already selling).

It’s that simple, everything you are looking for in a single supplier.

La entrada BigBuy vs Oberlo: what you should know before making the decision aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In this article, we tell you more about fulfillment by Allegro; what it is, how it can help you, and how BigBuy can help you get the most out of it.

Getting to know Allegro, Poland’s leading marketplace 

Before we start talking about One Fulfillment by Allegro, we’d like to tell you a little more about Poland’s marketplace and Polish ecommerce.

Allegro is the leading marketplace in Poland. In 2021 it was the preferred platform for a staggering 88% of the country’s online shoppers, way ahead of Zalando and AliExpress. In 2021 it announced a growth of 33.9% over the previous year.

Allegro is growing, and so are online sales in Poland. Polish ecommerce has experienced outstanding growth in recent years with a rise of around 7% per year. Although this is not as high as other European countries, we can say without a doubt that it is a booming market.

Allegro’s internationalisation 

In addition to selling in Poland Allegro is gradually expanding into neighbouring countries. It is currently already selling in the Czech Republic and gradually plans to reach other regions such as Slovakia.

Allegro is therefore a very good option for sellers who want to reach consumers in these regions.

One Fulfillment by Allegro: How does it work?

Allegro has offered its fulfillment services since January 2022.

We’ll explain how it works, step by step:

1. The seller sends a request to Allegro, and waits for validation.
2. Allegro assigns a Key Account Manager to each client, enabling them to create an account.
3. The seller sends their products to the fulfillment centre by Allegro. The type of shipment must meet Allegro’s requirements 👉 If you buy products from BigBuy, we can ship them directly to the fulfillment centre by Allegro. We’ll tell you more about it below.
4. Allegro stores the products in its warehouse.
5. When you register a sale, Allegro takes care of the direct shipment to the end customer. The order is dispatched within 24 hours and may even be delivered to the end customer on the same day.
6. Allegro takes care of all returns.

You can consult the prices for One Fulfillment by Allegro  on its website.

What products does One Fulfillment by Allegro support?

This service manages products that:

• Are approved for sale on Allegro
• Are linked to a product in the Allegro Products Catalogue
• Are new
• That have an official and scannable GTIN (EAN, ISBN, ISSN)
• Are not classified as hazardous
• Adhere to the following size and weight restrictions (per unit):
  • Maximum dimensions: 600 x 400 x 320 mm
  • Maximum weight: 17.7 kg (total weight)
  • Maximum volume: 76.8 L (0.0768 m3)
• Can be stored at room temperature 

How BigBuy helps you sell through Allegro fulfillment:

BigBuy is a wholesaler that specialises in working with online sellers. Among many other things, we have extensive experience in working with businesses that sell on marketplaces. Allegro is one of those marketplaces. BigBuy customers who sell on Allegro have access to exclusive benefits.

But that’s not all:

In our B2B store, you will find over 200,000 items from all kinds of categories including world-renowned brands. We offer reduced prices and discounts for bulk purchases.

In addition:

• We tailor your order to Allegro’s specifications and send it to its fulfillment centre in Poland. We make sure we adhere to Allegro’s requirements so that no shipments are returned.
• We prepare pallets and take care of shipment 
• We talk to the transport agencies and make sure they coordinate delivery with Allegro’s fulfillment centre.
• We do not have a minimum order. You can buy single units. 
• You can place long tail orders: many items with only a few units of each. 

👉 Find out more about wholesale purchasing on BigBuy 

La entrada One Fulfillment by Allegro: How does it work and where to start? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Take advantage of the best discounts for this Black Friday to fill your shelves with best-selling products.

Would you like to know which are the Winning Products that will be a hit this Black Friday 2022? We tell you here:

Kulko InnovaGoods mini fridge for cosmetics

We are sure you will have seen this mini fridge more than once, especially on Instagram. Given that every trendy beauty influencer has one of these mini fridges at home, this mini fridge is designed to keep a large quantity of cosmetics products refrigerated and in optimum conditions (creams, masks…). Keeping some beauty products cold boosts their effectiveness and improves their results.

Searches for this product have spiked this year, and we can confirm that it will be one of the best-selling products of this Black Friday 2022.

 InnovaGoods neck and back massager

If you want to sell one of the season’s star products, this neck and back massager is a must-have in your store. A massager that relaxes and massages using low frequency electromagnetic impulses. Ideal for neck and back.

InnovaGoods Ball cooling beer dispenser

A product that, whatever the season we find ourselves in… Never fails!

 This cooling dispenser keeps beer cold and is the star of any social gathering. As a result, if you sell on an ecommerce or social networks, this is the ideal product to boost your sales.

These are some of its characteristics:

• Closed and removable interior ice bucket
• Capacity of 3.5L
• Convenient and practical tap for serving

InnovaGoods multi-position wireless charger

Who doesn’t either have, or want to have, one of these at home? An original wireless, fast charging charger that can be used as a double orientation mobile phone holder. In

other words, it enables the mobile phone to be positioned horizontally or vertically. We tell you about some of its technical characteristics here:

• Wireless charging: Fast charge
• Multifunction:
  • Wireless Charger
  • Mobile Phone Holder
• Multi-position: Versatile and adaptable
• Double Orientation: horizontal-vertical
• Support bracket: Removable
• Frequency (Hz): 110-250 KHz
• LED charging indicator. Easy to use without interrupting charging
• Includes: USB to micro USB cable

InnovaGoods Vybeform vibrating platform

The home gym is here to stay, and with it, all of the equipment and accessories that are used for doing sport. This comprehensive training vibrating platform also comes with an exercise guide and the accessories required to obtain the best results.

This fabulous product to improve the figure and general well-being is going to be one of the most highly demanded products during this Black Friday 2022, whatever your customer base. In addition, it includes two elastic bands and a remote control wristband to personalise the exercise.

Bumbells Fitness Dumbbells

Continuing with the same theme as the previous product, these dumbbells for lifting weights are another great product to consider selling during Black Friday 2022.

Why dumbbells? Because it is the accessory that everyone has at home, whether they use them or not. In fact, it is a product that is hardly affected by seasonality, in other words, the demand is almost the same all year round.  In addition, thanks to its price, you can take advantage and achieve higher profit margins.

If you are going to offer better discounts during Black Friday, don’t forget to advertise on Instagram or YouTube to get the best results.

InnovaGoods aroma diffuser humidifier

If you still aren’t sure which products to sell during Black Friday 2022, take a look at this aromatherapy humidifier. Now winter is approaching and we are spending more time indoors, having one of these humidifiers is always pleasurable. As well as improving air quality, helping you to breathe better, it creates a pleasant ambience with the most relaxing aromas.

• Capacity: 300 ml
• Approx reach: 25 m2
• Timer (1/3/6h)
• Automatic switch off
• LED (RGB)
• 15 lighting modes: 14 fixed colours and continuous sequence
• Non-slip feet

Bamboo bathroom organiser trolley

Not sure which products to include in your catalogue for Black Friday 2022? Home décor products have become more popular this year and, of course, they have to be on this list.

This bathroom organiser is made of bamboo and is ideal for people who love a tidy house. It is perfect for placing items and products such as gels, shampoos, hair dryers or combs.

• Made of bamboo wood and metal
• 3 heights (drawer and two shelves)
• 4 wheels for easy transportation
• Approx measurements: 40 x 81 x 30 cm

Nice Slice InnovaGoods 4-in-1 Pizza Cutter

It’s time for weekends of pizza, blanket and a film. Take advantage of the best discounts from the BigBuy catalogue and add this 4-in-1 pizza cutter from InnovaGoods to your bestsellers. The design of this product is super functional and complete since it incorporates a cutting disc, serrated teeth for the edges, a pizza server and tongs.

Folding and extendable metal clothes dryer

It’s time to start drying the washing indoors and this is one of the products that will be in high demand during Black Friday 2022. This clothes dryer isn’t just any old clothes dryer, it makes your life so much easier. Do you want to know why?

It has 3 height levels, a feature that will enable your customers to optimise the space in their homes in the most efficient way. In addition, it has a large capacity, with 11 drying bars, is compact, lightweight and water resistant.

Take advantage of the best offers for Black Friday 2022

Take advantage of our prices to complete your catalogue of must-have products for this Black Friday 2022. Although it may seem far away, it’s time to get your business ready for it!

The big day for ecommerce is approaching and you still have time to make the most of it. In 2021, 65% of consumers took an interest in Black Friday. Normally, Black Friday offers start a little before the Friday and don’t finish until after Cyber Monday  (the following Monday), which means that shops’ sales increase during this period.

La entrada Winning Products for Black Friday aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

All digital businesses that sell products or services have to deal with returns for withdrawal and it is a very common practice that all online sellers already have. But what exactly is the right of withdrawal? 

Withdrawal refunds: what are they? 

Quite simply, the right of withdrawal in the e-commerce world is quite similar to a return or to cancelling a signed contract. This is a right at European level that is provide for in the General Law for the Protection of Consumers and Users, by which: consumers can return a product or withdraw from a contract purchased online, within a minimum period of 14 calendar days, by notifying the seller and without any penalty or need to justify their decision. 

Just as users have a minimum period of 14 calendar days to exercise their right of withdrawal, the seller also has a period of 14 calendar days – from the moment the user informs of their decision to withdraw – to refund the money.

BigBuy Returns Policy 

In the case of dropshipping shipments with BigBuy, each distributor decides on the after-sales and returns policy of their business. They must, of course, give the right of withdrawal as an option. 

Being a European dropshipping supplier, all products offered in the BigBuy catalogue have a two year warranty (one in the case of reconditioned products) according to the law. In addition, we offer our distributors tools to facilitate the management of after-sales and warranties with the end customer: RMA management tool and a SAT [Tax Administration Service] in Europe for the analysis of possible items with manufacturing defects. 

Tips for managing dropshipping returns 

As we mentioned before, refunds for withdrawal are commonplace for all European e-commerce. And we have good news for you, dropshipper: it’s not as difficult as it looks! 

Here are our top tips to get started with dropshipping and manage your returns confidently. Here are a few good tips! 

Apply a clear Returns Policy in your online store

This may seem obvious, but we have noticed that this is not always the case. Poor return conditions may lead to the user abandoning their purchase. In fact, according to SendCloud’s latest e-commerce study, more than 50% of European consumers always check the returns policy before deciding to buy from an online store.

Before you start writing your returns policy, the first thing you need to do is make decisions. Here are some things you should decide on and what information customers value most when reading returns policies: 

• Who bears the costs of the return, the seller or customer? If you decide that the return costs are to be borne by your customers, the returns policy must clearly specify this, otherwise you will have to bear the costs yourself. 
• Whether the minimum period of 14 days for returns is extended. 
• What to do with defective items. Sometimes, it is better to return the money to the customer without receiving the item back, in order to avoid additional logistical costs.
• What the returns process will be like, step by step. 
• When users will receive a refund.

Opt for products that are exempt from withdrawal (cosmetics, hygiene, and other perishable goods)

If you do dropshipping – or are considering doing so – and the issue of returns is slowing you down, you can always choose to sell products for which the right of withdrawal does not apply. According to European law, these are: 

– Perishable goods. 

– Sealed items that cannot be returned once opened for hygiene or health reasons. 

– Products made to consumer specifications or clearly customised

– Transport tickets, tickets, reservations, etc. for specific dates. 

Choose categories with a low return ratio

Another option to try to minimise the impact of returns is to choose product categories that have a low return rate. This leaves out the fashion and accessories market, for example, which is one of the categories with the highest return rate (58%) due to dissatisfaction and size. 

Returning to the SendCloud e-commerce study, the categories that European online shoppers return the least are usually: 

• Toys, games and video games 
• Products for Pets 
• Entertainment 

Start with small products 

Not having to invest in logistics and warehousing is one of the main advantages of dropshipping, so large products – such as furniture, appliances, etc. – are not a good idea to start with, as managing and storing returns without a physical warehouse can be a problem. 

At BigBuy we do not repurchase the merchandise of dropshipping returns from our customers, although we do help manage orders with incidents or defective items from the factory, with a free pick-up service.

How to resell returned products

This is one of the big questions within dropshipping. If you want to re-stock those products that have been returned – and they are in perfect condition – just apply some marketing techniques. 

Some ideas that come to mind are: create an outlet feature within your e-commerce or marketplace, open an additional channel just for these offers or launch a limited offer to generate a sense of urgency. If, for example, the products have small defects, you can also create a reconditioned section in your e-commerce.

In any case, you would have to assume the shipping management as a seller, since BigBuy can no longer participate in this process. 

Conclusion: how to effectively manage your online dropshipping store returns 

As we have seen throughout this article, returns are a common issue that most professionals in the sector have to deal with. That is why it is important to learn how to prepare and manage them from the beginning. 

The most important things you need to focus on to manage your returns policy are: 

• All customers have a period of 14 days to exercise their right of withdrawal and proceed to return the items. As a seller, you can extend the deadline but never make it shorter. This is a law that is enforced at European level.
• You also have 14 days to return the amount paid. These 14 days start from the moment the user informs you of their decision to return the product.
• It is important to have a clear returns and exchanges policy and, contrary to what many people believe, it is one of the most important pieces of information in an online store. For more than half of European users, the information on them is decisive in deciding whether or not to make a purchase. 
• If you don’t want to deal with the hassle of returns, opt for products for which the right of withdrawal does not apply, such as: cosmetics, toiletries, perishables, etc. You can also do dropshipping with products with a low percentage of returns, such as entertainment, pet accessories, etc. 
• If you’re just getting started, don’t do dropshipping with oversized products. As there is no warehouse, it is complex to handle returns.
• Try to resell your returned items. You can create offers, an outlet area and even a reconditioned section.

La entrada How to define a good returns strategy for your e-commerce aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

What are refurbished products? 

Refurbished products are just what their name implies, items that have already had a previous useful life. But it is important to understand the condition in which these products can be found.  

At BigBuy, you can find products that are practically new and unused (single units, customer returns where the product has not been used but the packaging has been opened, etc.), right through to products that have been used more but that are in good condition. 

Often, as occurs with electronic devices, the pieces or elements that aren’t working are replaced to make the product practically brand new.  

How can you find out what condition they are in?

Some time ago, we wrote quite a detailed article on the condition of BigBuy products, but we’ll give you a brief explanation here so that you can easily recognise the five conditions for refurbished products: 

• A+: unused. These are products whose original packaging may have been opened or replaced.
• A: practically new. These items are in impeccable condition, but their original packaging may have been opened, somewhat damaged or replaced. 
• B: very good. These products work perfectly, with possible slight aesthetic imperfections and their original packaging may have been opened or somewhat damaged. 
• C: good condition. Products in good condition, with possible aesthetic imperfections and their packaging may have been opened or somewhat damaged.
• D: correct. These are items that work well, but which have aesthetic imperfections or an accessory is missing and their original packaging may have been opened or somewhat damaged. 

Position yourself as a sustainable business: why selling refurbished products is the most respectful decision for the planet

In order to reduce the amount of waste that we produce on our planet, it is a great solution for products to have a longer useful life.  Although refurbished products are not the ultimate solution, there is no doubt that they have a very positive impact on the environment. 

We should be aware that the majority of products already begin to leave their mark on the environment right from the manufacturing process until we use them for the first time: water consumption for manufacture, large CO2 emissions, depletion of natural resources, etc. Imagine adding a short useful life to all the above:  waste generated – technological, plastic, etc. – without any need to do so.  

To take an obvious example, in order to manufacture just one small electrical device (mobile phone, tablet, etc.) you will need more than 300 kg of metals. If we choose refurbished products we are contributing to the cause to reduce waste and the exploitation of natural resource. 

Turning waste into a resource is one of the most environmentally-friendly decisions. In fact, a study by the Swedish Institute for Environmental Research states that, each year, the refurbished goods market saves almost 27 kg of CO2 per person. And in Spain in 2020, the refurbished economy enabled the saving of as much plastic as is used to manufacture all the carrier bags used in almost 1.5 years.  

And in case you still have any doubts, we explain more advantages, so you can become part of the change and to start winning by selling these types of items. 

Other advantages of selling refurbished products 

The impact on the planet is an important reason to buy and sell refurbished products, but these items also have other advantages: 

• Price: the considerable price saving is another decisive factor for choosing them. Price is always one of the main factors regarding a user’s decision whether or not to buy. 
• Trend: increasingly, more people are buying these items, whether because of sustainability, because they are original, exclusive, or because they have been discontinued, etc.   
• Guarantee: The majority of refurbished items have the same guarantee as new ones so that people can buy them with total peace of mind.  

Conclusion: refurbished items are an alternative with a real impact  

The impact of refurbished products is much more significant than it seems. With these, we are not just saving money, but we are also saving raw materials, water, waste, carbon emissions, pollution, plastics and a very long etc. And customers appreciate this. In fact, the figures for this market are extremely positive: 

• 60% of consumers are in favour of buying used products and giving them a new lease of life.  
• In the next five years, an annual increase of approximately 20% is expected for the refurbished market.

Today, consolidated ecommerce already view sustainability as a clear trend and position refurbished products as a first purchase choice. In this market, the most commonly searched for categories are: technology and electronics, home and garden, clothing and sports. 

To become part of this market is to fully enter the circular economy, a new form of consumption that is much more responsible and which consumers are increasing thinking about.  

Everything we have read in this article makes it clear, doesn’t it? There are a multitude of reasons, and tons of pollution, to encourage us to start selling refurbished products!

La entrada The advantages of selling refurbished products in your online store aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.