In recent years, this method of doing business has become one of the most attractive ways for starting up a business. We’ll tell you why.

What does dropshipping consist of?

Although we have a post on our blog which talks about whether dropshipping is cost-effective, here’s a short introduction to explain what dropshipping consists of.

Dropshipping is a business model where, when you make a sale, your dropshipping supplier handles the shipping to your customer, immediately and anonymously.

The main reason people opt for this business model is that they don’t need a warehouse or stock, so it is much cheaper than other business models. This means you can simply focus your efforts on selling and providing a good service to your customers.

Before starting out in the world of dropshipping, you need to be clear about what the theme of your store will be. In order to do this, find out which are the best dropshipping niches and which will be successful in 2023. Once you are clear about this and everything is fully functioning, you can start developing your marketing strategy so that you boost your sales right from the start.

How to market your dropshipping business

As with any online store, you need to have a clear marketing strategy to take forward. When developing the marketing strategy for your dropshipping store, some of the aspects to keep in mind are the website, social networks and the catalogue.  

1. Choose a good CMS for your website

Shopify, PrestaShop, Magento, WordPress… There are endless options for creating your website. All the CMS on the market have their pros and cons. Do some in-depth research and find out which is the one that’s best suited to your needs!

There are suppliers, like BigBuy, that facilitate the process. You can choose any of the CMS that BigBuy works with, as well as synchronise products from its extensive catalogue. There are over 250,000 items and 5,000 brands available from BigBuy’s B2B store.

2. Pay attention to every detail of your website

The website is the gateway to your business. This is where your customers will form their first impressions about your store and what you sell. For this reason, it is vital that you pay attention to every detail of your website: the design and functionality are two fundamental aspects of this.

There are suppliers, such as BigBuy, that offer you various solutions. For example, the dropshipping 360 store. BigBuy provides the finished store ready to start selling. There are stores available for a multitude of categories: Perfumery, Small electricals, Sex shop, Kitchen and many more. You can also opt for a bespoke store where you can choose from any of the products in our catalogue.

3. SEO positioning is e-ssen-tial

Even if you have the perfect website, without good SEO positioning it is very difficult to attract the traffic that your website deserves. To carry out a successful SEO strategy, you need to have some knowledge of how to implement it. Keep in mind that results will become apparent over the medium/long term.

A study carried out by Marketing4Ecommerce states that, in the past year, 90% of consumers have used the internet to search for a business.  Another study carried out by Sparktoro confirms the importance of SEO for your business. It maintains that it provides 20 times more opportunities for traffic than PPC in mobiles and desktops.

4. Pay attention to your company’s social networks

Social networks are one aspect to keep in mind when launching your dropshipping marketing strategy. These act as a shop window for your brand, the window through which you will reach your current or potential customers. It is important that you pay a great deal of attention to how you communicate things on these channels, and having a well-defined strategy is a must. You won’t communicate in the same way on Instagram as you do on LinkedIn, and you need to keep this very much in mind.

It is important to focus your efforts on creating a community around your business. This is one of the main objectives of any marketing strategy, whether it is a dropshipping company or not.

You can do direct marketing or even selling on some social networks, which is known as Social Selling. This is a very common practice for those doing dropshipping.

5. Look after your relationship with your customers

It is vitally important to spend part of your time to replying to questions from your customers and providing them with the best possible level of service, including an after-sales service. Looking after them will create a link between the customer and the company and, therefore, if the experience is good, they won’t hesitate to return and buy from you again.

This point is essential for your dropshipping marketing strategy.

6. Email marketing? Yes, yes, yes!

Hey. You’ve got an email!

Being present in your customer’s inbox is essential for your dropshipping marketing strategy. It’s a highly effective way to tell them about your news, new launches, offers, and much more! It is a way of being in direct touch with them and maintaining a close relationship.

You can use platforms like Mailchimp or Getresponse. These are easy and very intuitive to use.

Conclusions: start to define your dropshipping marketing strategy today

There‘s no time like the present! Start to define your dropshipping marketing strategy now. Remember that you will also need to immerse yourself in this world and learn the basics to ensure that it all goes as well as possible – the rest, you will pick up as you go along. 

In addition to these tips, don’t forget the importance of a quality product. To be sure of this, you need to have a reliable supplier like BigBuy. All the products in its catalogue hold the European Certificate of Quality.

Now, let’s get down to the job in hand and start selling!

La entrada Marketing for dropshipping: Boost your sales with these 6 tips aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Myths vs. Reality about dropshipping

Below we tell you some of the most widely repeated opinions and statements about dropshipping, although many of them are not true and you’ll see why.

Like everything, some people love dropshipping and some don’t. If you have doubts about setting up your online store and starting your dropshipping business, don’t miss this post in which we tell you what lies behind all the myths.

Myth 1: The products are low quality

Most people associate the idea of dropshipping with low quality products from China. For that reason, people say the products are poor quality. The problem isn’t that the products are from China, but that dropshipping from China with direct shipping to the end customer does not meet European quality standards. However, this isn’t always the case. There are companies, like BigBuy, that guarantee high quality products that meet all the European quality standards, whether they come from China or any other country. All the products come with CE certification.

In the BigBuy catalogue, you will find over 5000 brands, many of them being premium brands like Smeg, Sony, Philips, Nike and many more.

Myth 2: It’s a scam

One opinion about dropshipping is that this type of business intends to scam people and keep their money. In reality, they are businesses like any other and, therefore, most are concerned about ensuring all their documents are in order and work hard to ensure their customers are satisfied.

Myth 3: If you do dropshipping, you are going to make a fortune

We’ve seen more than one picture of someone that does dropshipping leaning on a Ferrari and telling you that if you do dropshipping….this could be you in no time. But, we are sorry to tell you that this is a MYTH. No one becomes a millionaire overnight, it’s impossible!

Dropshipping is another business model and, therefore involves starting up a business and working hard. Starting up a business is no easy task, it requires constant work, effort and investment in terms of time and money. In this case, the monetary investment is lower than in other models, since you avoid the costs of buying and storing products.

Don’t get carried away by false ideas about dropshipping. If you want to start up your own business, do some thorough research about everything it entails.

Myth 4: There are no profitable niches left

Statics image about niches

Is it no longer profitable to do dropshipping in 2023? Are all the niches overexploited?

Is it a risk worth taking? Dropshipping continues to be profitable in 2023 and will continue to be for years to come, according to research and statistics.

Whether it is profitable or not depends on the decisions you make as an entrepreneur. In part, the following factors will determine the success of your business: the choice of supplier, pricing strategy, the market you are going to sell in, the channels you are going to sell on, the marketing strategy, ecommerce knowledge and customer service.

To find out which niches are profitable for 2023, don’t miss this post where we tell you which products are worth having in your business.

Myth 5: I don’t need to make any investment

It is true that the investment required for dropshipping is much lower than if you had another type of business. However, you do need to invest a minimum amount of money (or have the knowledge) to be able to set up your store, make it work and advertise yourself to potential customers.

One of the biggest advantages of dropshipping is that you save on the costs of buying products and storing them, since you don’t need your own warehousing. Your supplier will send the products to your end customer, without going through you.

Conclusions to start your own dropshipping business in 2023

Try, try and try again: You won’t know whether it will work unless you try it. It’s a good idea to do some thorough research before you start out on your adventure of managing your own business. Ideas about dropshipping vary widely and you need to know all the versions.

Our advice is to find a reliable supplier. BigBuy is the comprehensive partner to boost your online sales, with over 10 years of experience in the market. We offer you:

• Over 200,000 products and 5,000 premium brands.
• Fast shipping, you don’t need to wait a month to receive your dropshipping order.
• Products with European quality certificates.
• Integrations with over 200 online sales channels (marketplaces, ecommerce platforms…)

La entrada 5 opinions about dropshipping: myths vs. reality [In 2023] aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

1.Eco-friendly

Eco-friendly has undoubtedly been one of the most widely used terms in recent years. With the current climate change situation, we are not surprised that eco-friendly products are booming.

Consumers are becoming increasingly aware of what they are buying: the materials a product is made from, whether it is sustainable, etc. Because of this, it has become a very profitable niche for 2023.

On Google trends we can see that the search trend is increasing throughout the world. On BigBuy’s website, in the eco-friendly tag, you can find a multitude of products, for example: Bamboo toothbrushes, reusable coffee capsules or eco balls for the washing machine.

2. Home decoration

The popularity of this product niche increased during the pandemic and, now, with the current financial situation, it is continuing to grow.

Due to the crisis and increasing prices, many people can’t afford to buy a house, so they invest their money in renovating the one they already have.

Another reason is that, after Covid, many people have opted to work from home, so they invest in creating a pleasant space in which to spend at least 8 hours a day.

On Google Trends we can see how the search for home décor products has grown in the last 5 years. In particular, the increased growth during the pandemic years can be seen, an upward trend that continues today.   In this niche, you can find products that will improve the quality of life of people within their home, from LED lighting for a terrace, accessories for your home office or scented candles

3. Car accessories

We have two reasons for thinking that this will be one of the niches to keep in mind for doing dropshipping in 2023.

Due to the economic recession and the lack of chips for manufacturing new cars, consumers are going to buy fewer new cars and will either keep the one they have or buy second hand cars.

For these two reasons the purchase of car accessories will increase in the coming year. Although people will have money to spend despite the crisis, they will decide to spend it more wisely, such as by buying parts to repair their car.

We don’t doubt that the trend for this product niche will continue to increase even more, just wait and see. In our B2B store you can find all types of car products: air fresheners, mat sets, emergency triangles and much more.

4. Dog pad balm

Why do we claim that pet products is a highly profitable niche for doing dropshipping? Simply because the data shows this. In fact, the PFMA (Pet Foods Manufacturers Association) confirms the huge increase in the acquisition of pets by millenials:

●    35% of young adults already own a pet or are thinking about adding one to their family.

●    19% adopted a pet during lockdown

●    16% are considering adding a new pet to the home.

The paw balm for dogs is a highly innovative product that is winning over the hearts and wallets of pet lovers.

In Google Trends we can see how this specific product has grown, although it is true that, in general, any accessory for pets is going to sell very well. This is the sign that you need to open an ecommerce dedicated to our four-legged friends.

Products like clothing for dogs, chew toys or the slow feeding dog bowls are a good choice if you have a pet store.

5. Products for baby 

A very profitable niche that you should keep in mind in 2023 is the one for baby products.

Childcare (the care of a baby during their first years of its life), is a niche that is full of opportunities and a large number of products to choose from.

With good positioning and a good strategy, you can make your baby products business prosper.

As we can see, this is a search term that remains stable through time. There is a very high volume of searches on this subject and, although competition may be high, there is a wide range of products that you can sell to make yourself stand out.

You could specialise in products such as: Toys to develop skills, baby hygiene, nappies or accessories like this baby monitor camera

6. Weddings

Due to Covid, many weddings were cancelled during 2020 and 2021. Experts say that 2022 and 2023 are going to be the years that see the most weddings taking place in history.

We are undoubtedly facing boom years for weddings  and you should take advantage of this. Why not do it through a dropshipping business?

As for the products that can be sold for this special day: neon lights, party items, or wedding favours and gifts, such as perfumes, a scented candle or even a small jar of honey.

The options are extremely varied and only you can evaluate which one would be the best for your business.

7. Travel bags

After such a long time without being able to travel, the tourism sector has sky-rocketed, the desire to see the world has taken over us, and people are travelling even more than before the pandemic.

According to Reuters, in 2023, the global travel and tourism sectors are predicted to grow at a pace that will surpass the growth of gross domestic product (GDP) globally.

It is for this reason that travel accessories such as organiser bags are great value products if you are thinking about setting up your dropshipping store.

On Google trends we can see that, after the fall experienced in 2020, its popularity slowly starts to return as Covid measures are “relaxed”.

So, there are studies stating that more has been spent on travel during this year than even before the pandemic.  

Travel organisers make our lives easier and keep everything in its place. Today, when travelling with small suitcases, you need to take maximum advantage of every bit of space that you have. For this reason, they are one of the items to sell if you have an online store, and this is one of the best niches for dropshipping.

8. Small household appliances: Rice cookers

Among the most profitable products for dropshipping, you will find a kitchen item that will surprise you, quite a lot! It is not crazy to consider including this product in your catalogue which, by the way, is increasingly growing in demand. This rice cooker makes it much easier and faster to cook a dish of rice.

Today, we value convenience and efficiency over everything else. If you have a kitchen products store, don’t think twice about it, expand your catalogue. At BigBuy you can find all types of products for the kitchen, among them, the rice cooker that you are looking for and that will make your business grow.

9. Cargo pants

If your dropshipping niche is fashion, you will be pleased to know that one of the most popular sub-niches to invest in this year is cargo pants.

They are the current trend. There isn’t a fashion ecommerce that doesn’t have them in their catalogue.

Although competition is high, with a good strategy, advertising on social networks and good positioning, we are sure that you will triumph by selling this type of garment.

And if you still have any doubts, these are the trending searches on Google Trends:

10. Scalp massager

You are looking at one of the best niches for dropshipping in 2023. The scalp massager, apart from being very popular and being very much in demand, is a good choice because you can obtain a high margin with each sale.

Google trends confirms that it is one of the best niches for dropshipping:

Conclusions

Before choosing a niche for dropshipping you need to carry out some introspection and find out what really inspires you. Why? Because we all know that entrepreneurship is not an easy path, but if you are doing something you are passionate about you are much less likely to give up.

There is a lot to learn, but you can also have fun if you love what you do. And this is our little piece of advice so that your business achieves the success it deserves.

La entrada The best niches for dropshipping in 2023 aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Let’s start at the beginning, the first thing we want to tell you is that Oberlo, the famous platform for dropshippers ceased trading in June 2022. Given the company’s good reputation and the good service it has offered for so many years, this was unexpected. Now what? Is there life after Oberlo? Our answer is Yes.

The reason: Shopify, the company that Oberlo belonged to, has decided to replace it with DSers, a more optimised option, according to them.

In this article, we are going to explain the main differences between BigBuy vs Oberlo. Therefore, if you want to know whether you should opt for us… stay and read to the end!

Key differences between BigBuy vs Oberlo at a glance

What is Oberlo?

Oberlo is an extension which, when connected to your ecommerce, enables you to add products from different suppliers. You can add the products from Oberlo’s browser or from the extension for Chrome. It is very easy and intuitive to use, you can add the products you want to your catalogue in just a few clicks. Of course, Oberlo was a great tool for dropshippers.

They also offered all types of marketing, dropshipping, design and branding resources to help you to gradually build your business. It had a series of free tools like a logo or business name generator, which was quite useful for users who didn’t have the means (or ideas) to develop this.

As you can see, it was a comprehensive tool and we are not surprised it was so successful. So now, in this post, we’ll explain everything that BigBuy offers and tell you why it is the best option.

Oberlo Prices

Although, as I explained earlier, Oberlo is no longer available, here are its prices so you can compare both companies. On Oberlo, you could choose between 3 different packs: Starter, Basic and Pro

• Starter: ideal if you were setting up your business. A free plan in which you could add up to 500 products.
• Basic: If your business was growing, this was the pack for you, the number of products increased to 1000 and it had a monthly cost of €29.99.
• Pro: The Pro pack was designed for more advanced sellers. Priced at €79.99 per month, it gave you the option of expanding up to 30,000 products.

After reviewing the options offered by Oberlo, let’s look in detail at what BigBuy is and what it offers.

What is BigBuy?

At BigBuy we specialise in boosting the online sales of all types of businesses. To do so, we offer a unique service in the ecommerce sector, which brings together technology, products, logistics and operations.

• Technology: At BigBuy we are committed to technology. Among other things, we have developed an online platform to centralise (and simplify) the online sales management of a business.
• Product: At BigBuy, we have a catalogue of more than 200,000 products, from all types of categories. This catalogue is continuously growing and includes thousands of products from renowned brands. We sell our products to online businesses, who then resell them through a variety of channels.
• Logistics: We offer comprehensive logistics solutions for online sellers. Among other things, we have agreements in place with over 50 international couriers, including DHL, UPS, Correos, FedEx and more.
• Operations: We help brands, manufacturers, wholesalers and other businesses to manage all the operations related to sales in online stores (ecommerce platforms, like Shopify) and marketplaces (like Amazon or eBay).

Our claim is that we are your all-in-one supplier and this makes us stand out from our competition. We will explain why below.

Advantages of working with an all-in-one supplier

Using different suppliers is a major headache. You will have everything you need, but much more dispersed, so it will be much harder to have an overall view of your business. There are many advantages of working with an all-in-one supplier. Remember that having everything centralised will make you much more efficient, saving you time and money.

Here at BigBuy, we define ourselves as an “all-in-one” supplier, as you have everything with one supplier: Technology, catalogue, dropshipping service, fulfilment and many more services. We also offer our customers marketing resources for their social networks and newsletters, academies and interesting blog articles for entrepreneurs and businesses.

At BigBuy, we are also the benchmark in the dropshipping service, having positioned ourselves as European leaders. Indeed:

• You don’t need to have a warehouse, you can synchronise our products with your catalogue and we will ship directly to the end customer.
• We become your logistics operator, as we prepare the orders.
• We take care of shipping directly to the end customer, and we deliver under your name and company image.

BigBuy’s Prices

At BigBuy you will find 3 different types of packs:

• B2B Pack: this is the basic pack which includes single units at wholesale price, an automatic discount of up to 10% of the wholesale price, up to 3 dropshipping shipments per month, locking of stock for 7 days, tracking downloads, etc. It costs €45 to activate and there is no monthly payment.
• Ecommerce Pack: This pack is designed for customers who want to set up their own store or who want to create a dropshipping store which is fully synchronised with BigBuy:  catalogue, stock, orders, couriers, shipping costs and tracking. It includes access to the Multi-channel Integration Platform. The activation price is €90 and the monthly fee is €69.
• Marketplaces pack: For those wanting to sell on the world’s major marketplaces. This pack also includes access to the Multi-channel Integration Platform.  The activation price is €90 and the monthly fee is €99.

The pricing difference between BigBuy vs Oberlo is due to the fact that Oberlo simply connected your Shopify store to AliExpress. Even though, in part, both tools perform a similar role, they are completely different on a practical level, as BigBuy carries out the role of an all-in-one supplier. What does this mean?

It means that we don’t just supply you with an extensive catalogue of more than 200,000 products, but we also provide you with the technology, logistics, customer service, marketing resources, ideas about winning products and much more.

Customer service is also a plus point

When it comes to choosing between BigBuy vs Oberlo, there are many factors to take into account. Factors such as the services they offer, the resources, etc., but another genuinely important thing that we should not forget is customer service.

BigBuy has a Customer Excellence policy, which prioritises providing the best after-sales service possible to all customers. You also have access to all types of resources designed to resolve all your questions. For example: BigBuy’s Academy,  blog or our FAQs.

On Trustpilot, we already have a score of 4.7/5 with almost 2000 reviews from our customers. However, Oberlo has a score of 2.6/5.

Conclusion: place your trust in a comprehensive supplier for your business

It’s no joke, the supplier you choose will be a key element for you and will help you to boost your online sales. Here at BigBuy, we remain by your side throughout the entire process and we support you with: technology, catalogue, logistics, multi-channel and cross-border strategy. Our expertise will be your greatest ally. On our website, you will be able to find all the information you need to start selling today (if you’re not already selling).

It’s that simple, everything you are looking for in a single supplier.

La entrada BigBuy vs Oberlo: what you should know before making the decision aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Take advantage of the best discounts for this Black Friday to fill your shelves with best-selling products.

Would you like to know which are the Winning Products that will be a hit this Black Friday 2022? We tell you here:

Kulko InnovaGoods mini fridge for cosmetics

We are sure you will have seen this mini fridge more than once, especially on Instagram. Given that every trendy beauty influencer has one of these mini fridges at home, this mini fridge is designed to keep a large quantity of cosmetics products refrigerated and in optimum conditions (creams, masks…). Keeping some beauty products cold boosts their effectiveness and improves their results.

Searches for this product have spiked this year, and we can confirm that it will be one of the best-selling products of this Black Friday 2022.

 InnovaGoods neck and back massager

If you want to sell one of the season’s star products, this neck and back massager is a must-have in your store. A massager that relaxes and massages using low frequency electromagnetic impulses. Ideal for neck and back.

InnovaGoods Ball cooling beer dispenser

A product that, whatever the season we find ourselves in… Never fails!

 This cooling dispenser keeps beer cold and is the star of any social gathering. As a result, if you sell on an ecommerce or social networks, this is the ideal product to boost your sales.

These are some of its characteristics:

• Closed and removable interior ice bucket
• Capacity of 3.5L
• Convenient and practical tap for serving

InnovaGoods multi-position wireless charger

Who doesn’t either have, or want to have, one of these at home? An original wireless, fast charging charger that can be used as a double orientation mobile phone holder. In

other words, it enables the mobile phone to be positioned horizontally or vertically. We tell you about some of its technical characteristics here:

• Wireless charging: Fast charge
• Multifunction:
  • Wireless Charger
  • Mobile Phone Holder
• Multi-position: Versatile and adaptable
• Double Orientation: horizontal-vertical
• Support bracket: Removable
• Frequency (Hz): 110-250 KHz
• LED charging indicator. Easy to use without interrupting charging
• Includes: USB to micro USB cable

InnovaGoods Vybeform vibrating platform

The home gym is here to stay, and with it, all of the equipment and accessories that are used for doing sport. This comprehensive training vibrating platform also comes with an exercise guide and the accessories required to obtain the best results.

This fabulous product to improve the figure and general well-being is going to be one of the most highly demanded products during this Black Friday 2022, whatever your customer base. In addition, it includes two elastic bands and a remote control wristband to personalise the exercise.

Bumbells Fitness Dumbbells

Continuing with the same theme as the previous product, these dumbbells for lifting weights are another great product to consider selling during Black Friday 2022.

Why dumbbells? Because it is the accessory that everyone has at home, whether they use them or not. In fact, it is a product that is hardly affected by seasonality, in other words, the demand is almost the same all year round.  In addition, thanks to its price, you can take advantage and achieve higher profit margins.

If you are going to offer better discounts during Black Friday, don’t forget to advertise on Instagram or YouTube to get the best results.

InnovaGoods aroma diffuser humidifier

If you still aren’t sure which products to sell during Black Friday 2022, take a look at this aromatherapy humidifier. Now winter is approaching and we are spending more time indoors, having one of these humidifiers is always pleasurable. As well as improving air quality, helping you to breathe better, it creates a pleasant ambience with the most relaxing aromas.

• Capacity: 300 ml
• Approx reach: 25 m2
• Timer (1/3/6h)
• Automatic switch off
• LED (RGB)
• 15 lighting modes: 14 fixed colours and continuous sequence
• Non-slip feet

Bamboo bathroom organiser trolley

Not sure which products to include in your catalogue for Black Friday 2022? Home décor products have become more popular this year and, of course, they have to be on this list.

This bathroom organiser is made of bamboo and is ideal for people who love a tidy house. It is perfect for placing items and products such as gels, shampoos, hair dryers or combs.

• Made of bamboo wood and metal
• 3 heights (drawer and two shelves)
• 4 wheels for easy transportation
• Approx measurements: 40 x 81 x 30 cm

Nice Slice InnovaGoods 4-in-1 Pizza Cutter

It’s time for weekends of pizza, blanket and a film. Take advantage of the best discounts from the BigBuy catalogue and add this 4-in-1 pizza cutter from InnovaGoods to your bestsellers. The design of this product is super functional and complete since it incorporates a cutting disc, serrated teeth for the edges, a pizza server and tongs.

Folding and extendable metal clothes dryer

It’s time to start drying the washing indoors and this is one of the products that will be in high demand during Black Friday 2022. This clothes dryer isn’t just any old clothes dryer, it makes your life so much easier. Do you want to know why?

It has 3 height levels, a feature that will enable your customers to optimise the space in their homes in the most efficient way. In addition, it has a large capacity, with 11 drying bars, is compact, lightweight and water resistant.

Take advantage of the best offers for Black Friday 2022

Take advantage of our prices to complete your catalogue of must-have products for this Black Friday 2022. Although it may seem far away, it’s time to get your business ready for it!

The big day for ecommerce is approaching and you still have time to make the most of it. In 2021, 65% of consumers took an interest in Black Friday. Normally, Black Friday offers start a little before the Friday and don’t finish until after Cyber Monday  (the following Monday), which means that shops’ sales increase during this period.

La entrada Winning Products for Black Friday aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Which of these two options is better?

Both Shopify and Amazon are top platforms for e-merchants.

But, which one is better? Amazon or Shopify?

In this article, we are going to suggest another approach to you.

Amazon vs Shopify: An introduction

Amazon is the most popular marketplace in the world, with over 300 million customers.  Amazon’s market share is no less than 41% in the United States.  If you would like to find out more about selling on this marketplace, we recently published an article about how to sell on Amazon.

On the other hand, Shopify: is the most widely used ecommerce platform in the world, available in 175 countries and with a market share of 18%.  Over a million people use Shopify for their business.

Looking at these figures, it’s normal to ask yourself which is the best one to sell on. We are going to offer you a suggestion: Why not sell on both?

Why should you sell on different online channels?

Multi-channel sales mean that the same business is present on many online sales channels.

Which channels do we mean?

• An individual ecommerce (such as Shopify)
• Marketplaces (whether Amazon, eBay, or leading marketplaces in certain countries, such as Allegro in Poland)
• Social media
• Comparison sites like Google Shopping

This trend has gained a lot of momentum in recent years for various reasons:

1. It allows you to adapt to consumer preferences.
2. You are present throughout the purchase process, from the initial consideration to the purchase: in ecommerce, the customer does not usually convert immediately, they normally need several “contacts” with the brand before they make the conversion. If you are present on different channels, you have more opportunities and are present in all of these contacts.
3. You are not dependent on just one sales channel: if, for example, you are solely dependent on Amazon, and Amazon closes your seller account, you have other channels to continue generating sales with.

We won’t lie to you though. Carrying out a multi-channel strategy has its challenges. One of the most significant challenges is how to integrate all your channels so that the information is always updated in real time.

Having the sales channels integrated is compulsory when it comes to avoiding stock outs and other problems that may arise. It is the simplest way of controlling your inventory, your prices, etc.

Suppliers like BigBuy offer you the option to sell on more than one digital channel at the same time, whether on marketplaces or ecommerce platforms. What’s more, with just one tool you can sell on over 200 sales channels, and you don’t need to choose between Shopify vs Amazon.

What does this mean?  BigBuy’s technology enables you, among many other things, to keep your inventory updated in real time. For example, if you sell the last unit of a product through Amazon, your Shopify store should show that this product is no longer in stock.

If you don’t know where to start to connect Shopify and Amazon, we have the solution here at BigBuy.

How to connect Shopify with Amazon

Here at BigBuy, we have developed some cloud software (the Multi-Channel Integration Platform) which doesn’t just allow you to connect Shopify or Amazon, but also with more than 200 sales channels such as eBay, AliExpress, Wix, etc.

That said, at this point there are two common situations:

Option 1: You don’t have your own stock and you want to do dropshipping on Shopify and Amazon in an integrated way

If you want to sell, but you don’t have a warehouse to store your products (in other words, you do dropshipping), this option is for you.  You can choose from the 200,000 products we offer and sell them in an integrated way on both platforms.  You can find ideas for products to sell in BigBuy’s  Top-selling section as well as in  New Products.

 Would you like to learn how to find the best products to sell on Amazon? We show you how

To do dropshipping on Amazon and Shopify in an integrated way, you will need to use our technology. This synchronises your ecommerce platform (like Shopify) and your seller account on marketplaces (like Amazon), and enables you to configure everything easily.

You can choose which products to sell and where, as well as define your pricing strategy and much more.

All the information will appear updated in real time on all of your sales channels.

Do you want to start dropshipping? We can help you

Option 2: You have your own stock and you want to sell on different channels in an integrated way

If you already have stock, at BigBuy we offer the option of selling your stock exclusively using our integration platform.

The process is very simple:

Firstly, you synchronise your stock with BigBuy.  Once you have done this, you can manage your sales on different channels through our online platform, all in real time and in a centralised way.  This is what is called the DTC (Direct to Consumer) model, a commercial strategy which is becoming increasingly well-known and where you sell directly to the customer.

Discover our solutions for brands and suppliers with stock

The Multi-channel Integration Platform – What it is and why it will change your life

We have already explained the basics, but now let’s look in more detail:

Supported by amazing technology, this tool developed by BigBuy enables you to configure and manage everything from ecommerce software to Shopify, and marketplaces to Amazon in an automated way.

It offers you the option of integrating the sales from all your channels in one place. With this tool, synchronising your store will be simple through BigBuy’s control panel or directly by logging into the platform.

Let’s analyse some of the features of this tool:

Catalogue management

With this tool you can manage and publish up to 30,000 products in your online catalogue. You can choose from over 200,000 products from the BigBuy catalogue, including many top brands. All at wholesale prices and with fast delivery.

In our catalogue you will find:   New products,   Top-selling products, products from our own brand InnovaGoods, Winning Products and top brands from many categories such as health, beauty, pets, sport, electronics and much more.

With this tool, from the platform, you can manage and publish the whole BigBuy catalogue on the different sales channels in just a few clicks, and it has many advantages:

• Our catalogue is translated into 24 languages
• Personalised selection of products and categories
• Automatic mapping of categories with marketplaces
• Over 200,000 products and 5,000 brands

With this tool, data synchronisation takes place in real time. If there are any changes to the stock, price, images, description, etc., it will automatically synchronise on all your channels. So you can see that, here at BigBuy, we help you to boost your sales.

Define your pricing strategy

You can define your pricing strategy based on our recommendations, to guarantee that you get a good profit margin.  You can also have a different strategy on each sales channel and the prices are updated automatically.

Synchronisation in real time

We know how important it is for all the information to be updated in real time, especially to provide customers with the correct information at any given moment.  For that reason, our tool enables you to synchronise stock, prices, images, descriptions and any changes there may be.

Order management

All your orders, whether from Shopify or Amazon, will be centralised on one platform. We make it soooo easy for you!

Carriers

You can integrate your ecommerce with a wide selection of carriers. You choose the company you want to work with!

[Conclusion] Shopify vs Amazon – Discover our technology and sell on over 200 online channels

As you can see, with BigBuy, selling on both on Amazon and Shopify (and on many more channels!) is easy. The only thing you need to do is take out a contract on any of our Wholesaler Packs and you can start selling in minutes.

To conclude, we remind you once again of the importance of carrying out an automated and synchronised multichannel strategy, so you “only” have to worry about selling, selling and selling some more. The more sales channels, the better, as long as you can cope with the workload.

It is important for you to be able to rely on the support of a trusted supplier that gives you all the guarantees and tools to make your business a success. In our case, this is the Multi-Channel Integration Platform, our extensive catalogue, delivery times and our excellent customer service.

Whether you are a dropshipper or a company with your own stock, here at BigBuy we have a solution for you. Discover it now!

La entrada Shopify vs Amazon: Which is better? And why not sell on both? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Introduction: Taking your first steps on Amazon

Okay, so you’ve decided to take the plunge and you’re going to open your Amazon store, at last! It’s time that your business and your eagerness to get started in your business venture begin to bear fruit. What better way to do this than through the largest and most powerful marketplace in the world.

Selling on Amazon is a way of earning money that is within your reach, although undoubtedly, not without a great deal of hard work, time and investment. Is Amazon a good choice for your business? Of course! All kinds of brands sell on this marketplace: from big brands to emerging ones, as well as small and medium sized businesses.

However, many businesses that embark on this adventure encounter the problem of which products they should sell on Amazon. Many even become “paralysed” because they are afraid to take the plunge because they haven’t found the perfect product.

Don’t be one of these!

But before we go any further…

Winning products for Amazon: Advice on how to find them

In this section we explain what distinguishes a winning product on Amazon from one that isn’t.

A winning product is a product that stands out from the rest, one that generates sales and leaves you with a good margin. Before choosing the winning product to sell, you need to bear a number of factors in mind:

Search for a product that is in demand

What is the most searched-for item on Amazon? What keywords would your ideal customer search for? Which products or categories are the most sought after by consumers? It is important to remember that we are not interested in searches carried out on other browsers, only on Amazon, as this is the platform on which you are going to sell your products to its users.

The easiest way to search for high-demand products is to go to Amazon and look at the list of the best-selling products.

This is the easiest way, but there is a problem with it: it’s what several thousand other Amazon Sellers do, and because of this, competition for these products will be extremely high.

We recommend delving a little deeper and using Amazon’s advanced analytical tools, such as Jungle Scout or Helium 10. This type of tool allows you to find out the number of sales for each product, which ranking position they hold, their sales evolution through time… They are really handy tools for gathering extremely useful information when it comes to choosing a product.

The products should be novel (as long as they have a search history!)

This is not an essential requirement, but it is recommended. If your product is original, it will stand out from the competition and, therefore, it will be easier to attract the attention of consumers and, as a consequence, generate sales. However, bear in mind that your potential customers should be aware of the product. If they are not, then they won’t search for it on Amazon.

In this regard, we could make an exception:

Innovative products that are gaining visibility

Let’s look at the example of: Silicone lids for food preservation. This product became fashionable a few years ago. Nobody was aware of it before this time.

Before it became more well-known, this product worked very well for social selling: you will make an impact on an Instagram or Facebook user with a video or an image which shows this product in operation, and the user could make an impulse purchase. However, this product didn’t work well for selling on Amazon at the time.

Why not?

Because nobody was searching for a “silicone lid” or similar keywords, as they were not aware that this product existed.

Years later, when this item became better known, people began to search for it directly. It was then possible to sell it through Amazon and for the users to find you. If you can manage to be there at that time, competition will be very low and you will be able to position yourself and generate quick sales. When the rest of the sellers detect the product’s potential, you will already have reviews and will have the advantage.

Products that already exist but to which you provide a distinguishing feature

Let’s say that you want to sell a bedside table, but there are already many sellers with a very similar product to yours. An option would be to search for a way of giving this product an additional feature: you could add a small matching lamp and sell it as a set.

However, this option won’t work for dropshippers, only for Sellers who buy their products wholesale and who have their own private label.

Don’t enter a saturated market

In a perfect world, you would find a product with a great supply and little competition. Obviously, this isn’t always possible.

But it will always be interesting to review who your competitors are. Bear in mind:

• Not to compete with Amazon. If you compete with Amazon’s own brands it will be almost impossible for you to position yourself.
• Dismiss products from competitors that have lots of positive reviews: We’re talking about competitors with 800 to 1000 reviews and an average of more than 4 stars. It would be very challenging for you to beat those figures. It is better to choose products with competitors that have lower figures, such as 200 reviews or or less favourable reviews, to make it easier for you to position yourself.

Ensure that you have a big enough margin

Your product should be competitively priced while leaving you with a sufficient margin to cover your costs and make it profitable.

If you register with BigBuy you will be able to view the cost of each product and, therefore, it will be easier for you to calculate the final cost.

Register on BigBuy to start selling our products. Important! To calculate your margin, you need to take more factors into account, such as: shipping costs, your fixed costs, etc.

Review the sales trends

When choosing a product to sell on Amazon, it is essential that the choice is based on real statistics and market research. You need to know what sells on Amazon and look at whether the sales trend is going up or down.

Remember that there are seasonal products that work very well at certain times of the year. Are you going to look at return to school products? Perhaps it might be better to wait until August or September. How about air cooling fans? Then the summer is your time. Remember to bear the season in mind when choosing your product.

You can use tools like Google Trends, Helium 10 or even the Amazon website, which you can browse to begin to discover the top selling products.

All these websites will provide you with the data you need to choose the perfect product to sell on Amazon.

Here is an example of Google Trends:

As you can see in the example, we have searched for a seasonal product like swimming pools. On the graph, you can see that there are distinguishing peaks which coincide with the hotter months of the summer. On Google Trends, you can filter by country and, in this way, you can see how many searches have been made for the product that you are interested in within the market that you are planning to sell on. This is a very useful tool from Google… and it’s free!

Use good graphic materials

The essence of a winning product is that it sells just by being viewed, so the graphic materials need to be perfect. With this in mind, you will need to ensure that:

• Ideally, there should be at least 7 images per listing.
• The images should be square (1:1 ratio, and 2000×2000 px in size).
• The main image should have a white background. The rest should show the product in use.
• The product should occupy at least 85% of the photograph (to make sure that it can be seen clearly).
• Ensure that the photograph represents the product appropriately: the colour, the size… If not, this may lead to confusion and, subsequently, to returns.

If you sell products that are already listed on Amazon, check that the graphic resources are suitable. If you are looking for products to create your own private label, you will need to prepare all the resources yourself.

Take returns into account

There are some products that are more likely to be returned than others, for example, those that come in various sizes or colours and, of course, electronic products!

It is much easier for electronic products to become damaged or broken and, for this reason, they tend to have a higher returns ratio. This is something that you need to bear in mind. If you are starting out, we advise you to opt for another type of product so that you don’t have to manage too many returns and to simplify the process.

Examples of winning products to sell on Amazon

Here is a small sample of the products that are very successful on the marketplace. These products are ideal for starting to sell on Amazon:

InnovaGoods magma lamp

A truly great product to sell through Amazon. We found it in the Home and Kitchen category, which is one of the most visited categories on the whole marketplace. Although this item is already known, it is very innovative and continues to occupy a good position among the top sellers.

Posture corrector

The posture corrector from InnovaGoods is one of the most successful products. It is designed with high-quality materials which make this posture corrector the perfect solution for poor posture habits. There are tools, such as Helium 10, that you can use to look for the number of searches for a product. Black Box is one of the Helium tools, simply enter a keyword into it for the product you want to sell, and…Voilà!

Mini fridge for cosmetics

 If there is a trending product to sell on Amazon, it undoubtedly has to be  the mini fridge for cosmetics. This product is very much in fashion and every home should have one.

Treat dispenser toy for pets

This is the ideal product to sell on Amazon if your target is focussed on animal enthusiasts. A highly entertaining gadget, as well as being original and innovative. The treats are placed inside and, as it is shaped like a maze, it makes it more difficult to get them out and therefore lengthens the play time.

Portable folding barbecue from InnovaGoods

A product that everyone would like to have… particularly during the months of good weather.  The folding barbecue from InnovaGoods is one of the top selling products during the summer season.  It has many advantages, including the fact that it doesn’t require a lot of storage space and it is easy to transport.

Body massager and shaper

One of the best-selling categories on Amazon is “Beauty”. This body shaper is the perfect product for an impulse buy. As an Amazon seller, you need to know which products are likely to be winning products and we have no doubt that this item from InnovaGoods has all the requirements to be a best seller. Add it to your catalogue and start selling on Amazon.

Portable cup blender 

This product can also be found in our list of winning products to sell on Amazon, and we’re not at all surprised by this! Sales of products like the portable blender by InnovaGoods keep increasing, and so do the searches. This shows that this product could be a huge success in your store. Hurry, and don’t let other sellers beat you to it!

Mobile phone stand with stabiliser

The word sale goes hand in hand with this product, an item that is beyond profitable in the world of electronic sales.  As you may already know, when you’re going to sell on Amazon it is always recommended that you avoid electronic products because it is easier for them to be damaged and, because of this, the returns ratio may increase. However, the same is not the case for mobile phone accessories, which is a very successful category.

For this reason, we recommend that, as an Amazon seller, you evaluate the wins you could achieve with this product, as this may be the time to add it to your catalogue.

Okay, now you’ve identified products that you would like to sell on Amazon. Where are you going to find them?

Where to find winning products for Amazon

You know the features that make a successful winning product on Amazon and you have seen some examples of these. Now, one of the stages that most frequently cause a stumbling block is the actual search for winning products.

Search on wholesalers’ websites

You can search for winning products to sell on Amazon in several ways. The easiest of these is by searching the website catalogues of wholesalers, such as BigBuy.

First of all, the most important thing is for us to briefly tell you who we are and what makes us different from the rest.

If you browse through our platform, you will be able to view which products are the ones that sell the most, as well as view the new items that are added to our catalogue. We have new products available every week!

Bien, ya tienes identificados productos que te gustan para vender en Amazon. ¿Dónde los encuentras?

You can buy these products wholesale or sell them through dropshipping. We have experience in both options. We also have technology for synchronising with Amazon, so we help you to easily connect your seller account with our catalogue.

Here is some further information for you:

• If you want to do dropshipping on Amazon
• If you want to buy wholesale to resell on Amazon

Social network accounts on winning products

You can search for products that have gone viral or are winning products on Instagram or TikTok accounts. You should also browse through the reviews on YouTube for products like those you want to sell to find out what your potential customers think of them. Other options for doing your market research are to join Facebook or Telegram groups with offers on websites such as Chollómetro.

Specialist website for products to sell on Amazon

There are websites that can help you to work out which products to successfully sell on Amazon and which of these are winning products. All tools are very similar as, each day, they offer a selection of products that have been carefully compiled by professionals.

These are trending products with a lot of potential to become blockbusters.

Both Ecomhunt and Thieve.co are specialist websites for finding winning products to sell on Amazon. A team of professionals and experts contribute to make a selection of the best products to sell on Amazon.

These websites save you time when searching for products. However, you should still carry out all the other points in order to purchase and reach your own conclusions about which the best product is to sell on the marketplace.

Search tools

As you can see, there are many tools to help you to find the product that will win you customers. There are tools (which incur a cost) that take you a step further in your product strategy. On the one hand, you have Seller Pulse, a website that searches for the most popular products on the largest marketplaces worldwide: Amazon and Aliexpress.

On the other hand, Adspy is the world’s largest search database for Facebook and Instagram adverts. So you can explore which product adverts work best on these platforms.

Something to bear in mind: Products from China vs Products from Europe

Relying on a supplier that has their warehouses in Europe is essential for your business. Often, mainly due to price, sellers tend to work with suppliers in China, but this can become costly in the long-term.

Why do we always recommend working with a European supplier?

• They will guarantee the quality of the products, given that they all comply with European Union quality and guarantee certificates. This will prevent you from having problems, returns and poor reviews. With suppliers in Asia, it is very common to find that you have poor quality or counterfeit products.
• In contrast with the products coming from China, shipping times are also much shorter. With a supplier whose warehouses are in China, product delivery tends to take a minimum of 20 days.

At BigBuy we currently have over 200,000 products in our catalogue and over 5,000 brands, all of them in stock at our warehouses located in Europe.  We also offer you products from all types of categories, and we support you in all areas of your business: catalogue, logistics, synchronisation, marketing resources, deliveries, after-sales service and more.

Conclusions

When you decide to sell on Amazon, you need to bear mind that it’s not child’s play. You will need to carry out in-depth research of what it means to become a seller: fees, logistics, how to ship, payment methods…  In this research, the products you choose are crucial.

Taking the plunge means having done prior research and an investment in time and money on your part, so you should be certain about the product that you are going to choose, the market in which you will sell, your competition, and who your customers are.

In this article we have shown you some tools that will help you to choose the perfect winning products, and we have told you about the importance of having a reliable supplier like BigBuy.

BigBuy is a supplier that has its headquarters and warehouses in Spain, and it offers you the solutions you need to start selling your products on Amazon: advice, products, technology, after-sales service and a great deal of know-how.

Make sure you read the articles where we talk about relevant issues, such as selling costs on Amazon, calculating margins, the secrets of Amazon FBA and many more subjects of interest, so that your experience as a seller on Amazon is a great success.

La entrada How to find products to sell on Amazon and 8 foolproof examples aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In this article, we will analyze the differences between both: ecommerces vs marketplaces: Although both are online selling platforms, each one has its own features. In this article, we explain the differences between them and the advantages and disadvantages of each platform, so you can decide where to sell, whether this is by working with a dropshipping supplier like BigBuy or by using another model.

Ecommerce vs marketplace: Understanding the differences

There is one main difference, which is the following: in an ecommerce, the buyer will source products from a single seller. In a marketplace, the buyer will be able to access products from many different sellers.

This is the basic explanation, but let’s delve a little deeper.

If you set up your own ecommerce, you will sell whatever products you like and you will handle everything. To do so, the first step will be to choose an ecommerce platform (like Shopify or PrestaShop).

If you decide to join an already existing marketplace (such as Amazon or eBay, for example), you will sell your products alongside many other sellers that are already present on this platform.

With an ecommerce, you have full control and no competition (not on that same website, at least), but you are also responsible for attracting traffic, developing your store and much more. In a marketplace, the platform takes care of all these aspects, and your role is simply as a seller (but your sales margin is reduced).

Let’s look a little more into the advantages and disadvantages of each one.

Having your own online store vs selling in a marketplace: Pros & Cons

We are going to break down the pros and cons of each of these platforms one by one, so you have all of the information you need to decide where to sell.

Advantages of an ecommerce

• You make the rules: This is one of the main differences between an ecommerce and a marketplace. While in a marketplace you have to comply with the platform’s requirements, you have full control in your own store. That way, you can choose the design you prefer, create the product data sheets however you like, work on SEO…
• Your customers are yours: When a customer buys something on Amazon, the customer belongs to Amazon (although the product is sold by a third party). In your own ecommerce, the customers belong to you. You will be able to build a database, and use it to generate more sales in the future.
• You strengthen your brand: Although the seller’s name does appear in a marketplace, this usually goes unnoticed. In your own online store, the customer remembers the name of your company and, if the buying experience is positive, it is highly likely that they will come back to look for other products in the future.
• You have no competition: On Amazon or on other marketplaces, you are competing with many other sellers that are often selling the same products as you. In your own ecommerce, you are the only option available (however, there is also nothing to stop the user from leaving your store and going to look for another one they like more).

Disadvantages of an ecommerce

• You have to create it yourself: Nowadays, there are ecommerce platforms that are extremely easy to use (like Shopify), but this does not mean you don’t have to spend some time on it. If you want your own ecommerce, but you don’t have the time or know-how to develop it, you can use options like BigBuy’s Dropshipping Shop 360º.
• You are in charge of marketing-related tasks: In a marketplace, you have guaranteed traffic. In your own store, you will have to establish and carry out marketing strategies to attract users. SEO positioning, email marketing, paid campaigns, social media….There are many options for making your brand visible, it will be up to you to try them all to find the perfect formula to generate traffic (and, of course, sales).
• Customer service is up to you: This is an important point. In your own ecommerce, you will be in charge of resolving any query or complaint that your customers may have. The more you sell, the more hours you will have to spend on this aspect.

Advantages of a marketplace

• You can start selling immediately: Another key difference between selling on marketplaces and having your own ecommerce. If you want to start selling quickly, a marketplace is a very good choice. Obviously, you need to create your seller account and synchronise your products, but marketplaces are much more immediate than creating your own ecommerce.
• Traffic is guaranteed: Think of a marketplace as a traditional shopping centre. They put the structure in place, they leave you a space for your store and they take care of advertising campaigns to attract people. It is similar in the online environment: marketplaces work on their brand, they take care of positioning well on Google, they carry out paid campaigns…This means that the traffic to your store is guaranteed, so you won’t have to invest in marketing campaigns.
• Selling abroad is simpler: Many marketplaces allow you to sell in several different countries (eBay, for example, is available in over a dozen European countries). By selling in a marketplace, you can internationalise your sales more easily than having your own ecommerce as you are joining this platform’s cross-border strategy.

Disadvantages of a marketplace

• You have to stick to the rules of the marketplace: Of course, marketplaces have their own requirements. On product data sheets, for example, you will have to follow certain guidelines, and you won’t be able to get as creative as in your own ecommerce.
• Your margin is lower: Although you save on marketing and other expenses, marketplaces usually charge a monthly cost and a commission per sale, so your final margin is lower.
• More competition: In a marketplace you share space with many other sellers, so standing out is more complicated. Price is, by no means, the only variable. Among other factors, you need to optimise your product data sheets and ensure that you have good reviews.

Dropshipping: In your own ecommerce or in marketplaces?

Whether you choose to sell in your own ecommerce or in a marketplace (or both), doing so via dropshipping is a perfectly valid choice.

In both cases, you simply need to synchronise your online store or your seller account on marketplaces with your dropshipping supplier. Once you have done this, you will be able to choose which products to display and your supplier will take care of storing stock, handling shipping and all the rest.

Conclusion: Ecommerce or marketplace, which is the best option?

Now you know about the differences between ecommerce and marketplaces, you will see that there is no clear cut answer. The right platform will depend on each person, on your priorities and where you feel comfortable selling.

In fact, here at BigBuy, we recommend diversifying and selling on as many platforms as possible.

You can start selling on one platform and, as you learn and generate more sales, you can expand to other sales channels. In the digital world, changes are constant, and it is important to be present in as many places as possible in order to reach many types of potential customers.

La entrada Marketplace vs Ecommerce: Differences, Advantages and Disadvantages aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.