If you are reading this article, it is most probably because you are thinking about where to sell, and you are comparing two of the main online channels: Shopify vs Amazon.

Which of these two options is better?

Both Shopify and Amazon are top platforms for e-merchants.

But, which one is better? Amazon or Shopify?

In this article, we are going to suggest another approach to you.

Amazon vs Shopify: An introduction

Amazon is the most popular marketplace in the world, with over 300 million customers.  Amazon’s market share is no less than 41% in the United States.  If you would like to find out more about selling on this marketplace, we recently published an article about how to sell on Amazon.

On the other hand, Shopify: is the most widely used ecommerce platform in the world, available in 175 countries and with a market share of 18%.  Over a million people use Shopify for their business.

Looking at these figures, it’s normal to ask yourself which is the best one to sell on. We are going to offer you a suggestion: Why not sell on both?

Why should you sell on different online channels?

Multi-channel sales mean that the same business is present on many online sales channels.

Which channels do we mean?

• An individual ecommerce (such as Shopify)
• Marketplaces (whether Amazon, eBay, or leading marketplaces in certain countries, such as Allegro in Poland)
• Social media
• Comparison sites like Google Shopping

This trend has gained a lot of momentum in recent years for various reasons:

1. It allows you to adapt to consumer preferences.
2. You are present throughout the purchase process, from the initial consideration to the purchase: in ecommerce, the customer does not usually convert immediately, they normally need several “contacts” with the brand before they make the conversion. If you are present on different channels, you have more opportunities and are present in all of these contacts.
3. You are not dependent on just one sales channel: if, for example, you are solely dependent on Amazon, and Amazon closes your seller account, you have other channels to continue generating sales with.

We won’t lie to you though. Carrying out a multi-channel strategy has its challenges. One of the most significant challenges is how to integrate all your channels so that the information is always updated in real time.

Having the sales channels integrated is compulsory when it comes to avoiding stock outs and other problems that may arise. It is the simplest way of controlling your inventory, your prices, etc.

Suppliers like BigBuy offer you the option to sell on more than one digital channel at the same time, whether on marketplaces or ecommerce platforms. What’s more, with just one tool you can sell on over 200 sales channels, and you don’t need to choose between Shopify vs Amazon.

What does this mean?  BigBuy’s technology enables you, among many other things, to keep your inventory updated in real time. For example, if you sell the last unit of a product through Amazon, your Shopify store should show that this product is no longer in stock.

If you don’t know where to start to connect Shopify and Amazon, we have the solution here at BigBuy.

How to connect Shopify with Amazon

Here at BigBuy, we have developed some cloud software (the Multi-Channel Integration Platform) which doesn’t just allow you to connect Shopify or Amazon, but also with more than 200 sales channels such as eBay, AliExpress, Wix, etc.

That said, at this point there are two common situations:

Option 1: You don’t have your own stock and you want to do dropshipping on Shopify and Amazon in an integrated way

If you want to sell, but you don’t have a warehouse to store your products (in other words, you do dropshipping), this option is for you.  You can choose from the 200,000 products we offer and sell them in an integrated way on both platforms.  You can find ideas for products to sell in BigBuy’s  Top-selling section as well as in  New Products.

 Would you like to learn how to find the best products to sell on Amazon? We show you how

To do dropshipping on Amazon and Shopify in an integrated way, you will need to use our technology. This synchronises your ecommerce platform (like Shopify) and your seller account on marketplaces (like Amazon), and enables you to configure everything easily.

You can choose which products to sell and where, as well as define your pricing strategy and much more.

All the information will appear updated in real time on all of your sales channels.

Do you want to start dropshipping? We can help you

Option 2: You have your own stock and you want to sell on different channels in an integrated way

If you already have stock, at BigBuy we offer the option of selling your stock exclusively using our integration platform.

The process is very simple:

Firstly, you synchronise your stock with BigBuy.  Once you have done this, you can manage your sales on different channels through our online platform, all in real time and in a centralised way.  This is what is called the DTC (Direct to Consumer) model, a commercial strategy which is becoming increasingly well-known and where you sell directly to the customer.

Discover our solutions for brands and suppliers with stock

The Multi-channel Integration Platform – What it is and why it will change your life

We have already explained the basics, but now let’s look in more detail:

Supported by amazing technology, this tool developed by BigBuy enables you to configure and manage everything from ecommerce software to Shopify, and marketplaces to Amazon in an automated way.

It offers you the option of integrating the sales from all your channels in one place. With this tool, synchronising your store will be simple through BigBuy’s control panel or directly by logging into the platform.

Let’s analyse some of the features of this tool:

Catalogue management

With this tool you can manage and publish up to 30,000 products in your online catalogue. You can choose from over 200,000 products from the BigBuy catalogue, including many top brands. All at wholesale prices and with fast delivery.

In our catalogue you will find:   New products,   Top-selling products, products from our own brand InnovaGoods, Winning Products and top brands from many categories such as health, beauty, pets, sport, electronics and much more.

With this tool, from the platform, you can manage and publish the whole BigBuy catalogue on the different sales channels in just a few clicks, and it has many advantages:

• Our catalogue is translated into 24 languages
• Personalised selection of products and categories
• Automatic mapping of categories with marketplaces
• Over 200,000 products and 5,000 brands

With this tool, data synchronisation takes place in real time. If there are any changes to the stock, price, images, description, etc., it will automatically synchronise on all your channels. So you can see that, here at BigBuy, we help you to boost your sales.

Define your pricing strategy

You can define your pricing strategy based on our recommendations, to guarantee that you get a good profit margin.  You can also have a different strategy on each sales channel and the prices are updated automatically.

Synchronisation in real time

We know how important it is for all the information to be updated in real time, especially to provide customers with the correct information at any given moment.  For that reason, our tool enables you to synchronise stock, prices, images, descriptions and any changes there may be.

Order management

All your orders, whether from Shopify or Amazon, will be centralised on one platform. We make it soooo easy for you!

Carriers

You can integrate your ecommerce with a wide selection of carriers. You choose the company you want to work with!

[Conclusion] Shopify vs Amazon – Discover our technology and sell on over 200 online channels

As you can see, with BigBuy, selling on both on Amazon and Shopify (and on many more channels!) is easy. The only thing you need to do is take out a contract on any of our Wholesaler Packs and you can start selling in minutes.

To conclude, we remind you once again of the importance of carrying out an automated and synchronised multichannel strategy, so you “only” have to worry about selling, selling and selling some more. The more sales channels, the better, as long as you can cope with the workload.

It is important for you to be able to rely on the support of a trusted supplier that gives you all the guarantees and tools to make your business a success. In our case, this is the Multi-Channel Integration Platform, our extensive catalogue, delivery times and our excellent customer service.

Whether you are a dropshipper or a company with your own stock, here at BigBuy we have a solution for you. Discover it now!