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The idea of starting to sell on Amazon is very tempting, but you need to take it one step at a time. In this article, we look at the best wholesale suppliers for selling on Amazon. We will let you know if they offer dropshipping service, if they meet the requirements of Amazon FBA, and more.
What to expect from a good Amazon wholesale supplier
You’ve probably thought about this question yourself, and it’s a good one! At the start, it’s normal for you not to have any idea about the minimum requirements that you should expect from a supplier, or even how to sell on Amazon (or at least, how to do it well).
Below, we analyse the main features that any wholesaler should possess so that you are crystal clear about whether the supplier you are looking at is the best one to buy from for selling on Amazon.
That it offers an extensive catalogue
Undoubtedly, the catalogue is one of the minimum essential requirements, and there are a number of important aspects that we can identify with the catalogue:
A large number of items
Try to choose suppliers that are able to offer a large number of items. Ideally, you’d have a single supplier that is able to provide your complete catalogue for sale on Amazon. This will give you fewer headaches and allow you to centralise everything.
Winning products
Another important point to keep in mind is winning products. You will need to research thoroughly in order to buy (and sell) winning products. For this reason, the more up-to-date items and quality new items that you can get from your own supplier, the better.
Multi-category
Alternatively, are you looking for niche products, or are you going to choose a multi-category business model? This is a very important question to consider when choosing your wholesale suppliers, as you will need to focus the search on either specialist or more generalist suppliers.
In our experience and our personal opinion, we prefer multi-category catalogues with thousands of products – such as the one from BigBuy – because it will offer you both options: either to focus on a niche or try out different products to find out what works best on Amazon.
Top brands
And last but not least, is the ability to rely on top brands to support your offer.
Although, you need to be careful with this because it could be a double-edged sword: the influence of a big brand may help you to build confidence with the users and to sell more, but these products are also much more competitive. It is important to do a small study and evaluate all options before you go for one of them.
That it ships to Amazon Fulfillment Centers
If you’re an Amazon FBA Seller, it’s ideal to find a wholesaler that ships your products directly to Amazon Fulfillment Centers. Not all suppliers meet the requirements to do this, so remember to check it out beforehand.
That it offers dropshipping service
Not all Amazon suppliers are Amazon dropshipping suppliers. If you’re a dropshipper, make sure to find a supplier that has experience with this delivery model.
That it has integration technology
Suppliers should not just offer you a catalogue, but also the technology to be able to integrate that catalogue into all of your sales channels. Whether you have an electronic commerce website or you just sell on Amazon, it is useful to have management software that allows you to synchronise stock, define your own pricing strategies, create your listings easily and quickly, etc.
That it has stock in Europe
Among many other things that would save you from having to deal with problems that may arise from importing products, another major requirement for choosing suppliers or wholesalers is to differentiate between those that do dropshipping with stock in China and those that do it directly from European countries.
The advantages of having European stock rather than stock from China are:
- Much shorter delivery times. Keep in mind that nobody wants to wait over 15 days to receive their order, which is what you are tied to when dropshipping from China and, for this same reason, Amazon also won’t allow you to do this. According to a study on ecommerce trends conducted by Soundcloud, 80% of users would abandon their purchase if it had a long delivery time. “Quick-commerce” is now a reality.
- Fewer returns. Product quality is one of the factors that have the biggest influence on returns percentages and abandoned purchases, and this is much lower in products originating in Europe (<1%) than those from China (>4%).
- Better guarantees and quality certificates. By default, in Europe, we have the well-known CE (European Certificate of Quality), while Chinese products do not have any kind of certification or guarantee. In Europe, we are provided with a guarantee of at least two years.
- Forget about invoicing problems. The reality is that importing from China may be crazy when it comes to generating invoices.
That it provides a good after-sales service
Another very important aspect of your relationship with your supplier is the confidence of having a specialist customer service department on your side that offers support for any problem that may arise.
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As you can see, when it comes to choosing a good supplier for selling on Amazon you need to keep many factors in mind that, perhaps, you hadn’t thought about before. At BigBuy, we advise you to take all the time you need to choose a reliable wholesaler. In the end, you will have to delegate some of the most important issues for your business, and above all, you will be formalising a long-term relationship.
The five best suppliers for selling on Amazon
Now, let’s look at the ranking for the best suppliers and wholesalers for selling on marketplaces and, in particular, to start doing so successfully on Amazon.
BigBuy
At BigBuy, we are an integral ecommerce partner with solutions for dropshippers and wholesalers as well as for brands that want to sell their stock in marketplaces. We work directly with hundreds of manufacturers and we have stock in Europe within a logistics warehouse measuring over 20,000 m2.
We’re the perfect supplier both for Amazon FBA sellers and for dropshippers.
We also have a specialist marketplaces team with a wealth of experience in Amazon, which has made us one of the wholesale suppliers with the best solutions from which to buy products for selling on Amazon.
Below, we will tell you about BigBuy’s main advantages as a supplier for selling on Amazon and everything we can do for you so that your experience as a seller is a resounding success.
A catalogue with 200,000+ items and 5,000 brands
As we mentioned above, one of the most important things for finding the best suppliers is that they have an extensive product catalogue.
At BigBuy, we have over 200,000 items divided into a series of main categories such as Sports, Electronics, Fashion and Accessories, Home, Kitchen, DIY, Toys and Games, Pets, Stationery, Personal Care, Erotic Products and many more.
Our entire catalogue is in 24 languages, using native translations and it is synchronised in real-time so that you can grow your business and sell in the main European countries.
Logistics: a range of options
We’re a wholesaler specialising in Amazon FBA and dropshipping.
With BigBuy, you can:
- Do dropshipping on Amazon and forget about shipping and storage
- Buy wholesale. If you’re an Amazon FBA Seller, we can send your products directly to the Amazon’s Fulfillment Center or to your own warehouse.
We also have thousands of high-turnover products with express stock and shipping in less than 24 hours, as well as agreements with the best transport agencies so that you can choose the most profitable and fastest option.
Synchronisation technology to make your life easier
At BigBuy, we offer you an online tool (called the Multi-Channel Integration Platform) that you can use to synchronise, configure and manage – automatically – all your digital sales channels (online store, all the marketplaces, etc.).
What can you configure from this tool AND WHY WILL IT BE SO USEFUL?
As we have already mentioned, with this tool you can synchronise the whole catalogue, in real-time: stock, categories, price, texts, photos and videos, labels, etc. It also carries out an automatic mapping of categories, so that your products are linked with the Amazon categories.
But that’s not all, there are many other functions that will help you to grow and improve your sales strategy on Amazon.
Some of the most important and useful actions that you can take from this tool are:
- Define your pricing strategy.
- Configure your strategy for shipping costs.
- Activate or deactivate shippers.
- Automatically calculate marketplace commissions in a way that you can apply a percentage to the final product price to cover costs and achieve better sales margins.
- Automatically apply rounding techniques.
Synchronised multi-channel selling
We know that you are here because you want to sell on Amazon, but it’s possible that you have – or are planning to have – other online sales channels.
With the tool we mentioned above, you can synchronise all your channels in a way that, if you sell a product on Amazon, the stock will be directly updated on the rest of the channels (on your online store or other marketplaces, for example).
Top-notch after-sales service
At BigBuy, for example, we have a team of marketplace specialists that you can rely on to resolve any question or issue. And not just that, you also have a large amount of content on the BigBuy Academy, where we answer the most frequently asked questions about integration with Amazon. You can also find more tips and questions in all the articles on our blog.
Printful
Printful is one of the most different suppliers that you will find on this list. This is one of the best Amazon dropshipping suppliers if you’re looking to sell personalised products, both wholesale and on demand.
If you are interested in the world of customisation and want to offer this type of product on Amazon, here are three points in support of Printful:
- It offers a dropshipping service, logistics and storage.
- You will have creative and technical support.
- It is integrated into the main CMS and marketplaces.
Alibaba
Alibaba is very well-known and is another of the large product suppliers where you will find many options for products and categories that are suitable for Amazon sellers.
⚠️ It’s important to keep in mind what we mentioned at the start of the article about the disadvantages of doing dropshipping with products that come from China.
Ankorstore
Ankorstore is a B2B marketplace that connects a seller who is looking for new opportunities for selling on Amazon (or any other channel) with retailers and independent brands. This wholesale selling project offers retailers quite a wide-ranging product catalogue with mainly European brands.
This French-origin marketplace operates in over 23 countries throughout our continent and is a good option for finding products to sell on Amazon. Here, you will find all types of categories: from food to fashion, as well as home, toys, beauty, and even pets.
However, it is important to point out that, in contrast with BigBuy, it is not possible to do dropshipping on Amazon with Ankorstore and you would have to acquire and manage your own stock and shipping through your sales channels.
SoloStocks
This is also one of the most well-known European wholesale suppliers. It is a B2B marketplace which has a wide variety of categories in its catalogue, so whatever you want to sell on Amazon, you are bound to find it here.
As with the previous solution, SoloStocks does not offer a dropshipping service. So you will have to take on the stock, logistics, etc. for all the products that you want to try to sell.
BONUS: BrandsDistribution
BrandsDistribution is another specialist wholesale supplier for a single category: fashion and accessories.
If you want to enter Amazon with fashion and all types of bags and accessories, you will find a good catalogue of top brands here.
Conclusions
If you are going to start boosting your sales on Amazon, it is essential that you choose your suppliers well. In summary, we have talked about the minimum requirements that these suppliers should fulfil. These are as follows:
- They should have a very large catalogue of brands and products that can offer you the best winning products.
- You should find an Amazon supplier that offers dropshipping service or that is able to ship your products to Amazon’s Fulfillment Centers for FBA sales.
- It should be easy to integrate with other sales channels and technologies.
- The stock should not come from China: that will prevent many headaches for you.
- They should offer good support and customer services, as you are bound to need this at some point.
What type of service are you looking for?
If you want to work on your sales strategy on Amazon, BigBuy can help you:
👉 I want to do dropshipping on Amazon
👉 I want to buy wholesale to re-sell on Amazon
