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To start selling, it is important to know about the keyword searching tools on Amazon. These platforms will help you to find new ideas, to see what keywords your competitors are using and, ultimately, define your strategy for positioning your products and generating sales.
Read the full article and discover a comparison of the best tools for carrying out good keyword research on Amazon.
💡 By the way, if you are interested in finding out how much it costs to sell on Amazon, in our guide we will analyse its fees, the margin you can make and the profitability of the marketplace.
How to identify keywords for Amazon
Making your product appear within the first search results on Amazon is essential if you want to generate sales. It is no easy feat, but it is possible, of course. To make this happen, it is almost essential to have the tools for identifying the best keywords in order to position your products on Amazon.
What are Amazon keywords used for?
Be aware that Amazon has become another search engine and, as such, it prioritises the best results so that its customers can find the most relevant products.
In order to do this, the marketplace also has its own algorithm, and in this respect it is also very similar to Google. The use you make of your keywords is the main tool that Amazon has to know what type of products you sell and which users may be interested. Of course, there are many other variables (positive ratings, fast deliveries, etc.) that influence the algorithm, but your first point of entry is your product keywords.
This process is a bit like a dog chasing its own tail:
- If you have a good keyword strategy it will improve the position of your products in the search results and, therefore, improve your visibility and traffic to your product.
- More visits means more sales.
- The more sales you get, the more chance you have of receiving ratings from customers and improving the score for your products.
- If your product is among the best rated ones it will always have a better position than those of your competitors.
Identifying the best keywords for your products
When it comes to doing good keyword research and making an SEO plan for Amazon, it is important not just to analyse the main keywords, but also which products have sold best and had better ratings within the category, studying the best descriptions, seeing which ones use the shoppers in their searches and being able to identify those that are not so highly competitive, among which you may find a niche to position yourself more easily.
The latter are the ones we call long-tail keyword, and although they have smaller search volumes, they don’t tend to have as much competition and are easier to position. Additionally, this type of keyword often implies a search intention that is already closely related to a purchase and, therefore, it may help you to improve your conversion.
This whole process is part of a successful strategy. But you have to start at the beginning. At BigBuy, we can help you to better understand how to sell on Amazon, step-by-step.
Come what may, what is clear is that you are going to need to use tools that will help you to localise the best keywords for your products. And this is the purpose of this article, so keep reading to find out which ones are the best.
Seven keyword search tools on Amazon
In this case, order does matter. Although it is true that no one tool is better than another and each one offers its own features, what is certain is that each one of them stands out for a different functionality. For this reason, we have organised the tools according to their use and versatility when it comes to dealing with the main goal: positioning your products and gaining the highest profitability on Amazon.
Let’s get started!
Helium10
Helium 10 is one of the most comprehensive and widely-used tools. This software offers a set of solutions for ecommerce, such as identification of products, research into keywords, analytics, etc.
Some of the advantages of Helium 10 are:
- Simple graphics for viewing sales trends.
- Analysing product seasonality.
- Keyword classification in relation to the competition.
- It has a Chrome extension so that sellers can create adverts by copying the ASIN en masse.
- It also enables profitability to be calculated according to a number of variables such as product weight and dimensions and the fees for FBA (Fulfillment by Amazon).
The most relevant tools for keyword searches offered by Helium are: Cerebro, Magnet and Misspellinator. Let’s look at them more closely:
Cerebro by Helium10
Cerebro is one of the Helium tools that specialises in keyword search. It differentiates itself from its counterparts by what it does from the ASIN. This means that, with the code of any other Amazon product, you can single out all its keywords whether they are organic or paid for.
Misspellinator by Helium10
Misspellinator: the Helium10 tool that searches for keywords with errors
The special feature of this tool is that it allows you to integrate the most frequent errors into your keyword search and add them within the listing.
Whether we like it or not, it is a fact that users increasingly write with more errors or with poor spelling, or lacking coherence by wanting to shorten sentences. So the Misspellinator knows how to take perfect advantage of the situation to convert those errors into an advantage that allows you to enter those that you had previously rejected into your keyword listing.
Magnet by Helium10
The search on Magnet
And last but not least, Magnet is one of the most widely-used tools in the sector. It differentiates itself from the rest by its extensive keyword analysis, which expands their full potential.
With Magnet you can view:
- The exact volume of searches.
- The most searched-for related terms
- The Magnet IQ Score
Additionally, another of our favourite Magnet functions is that you can select the number of words that are included in the keyword, so you can filter and prioritise long-tail keyword searches with 3 or more words.
Jungle Scout
Jungle Scout, which also has its own version of an extension for Google Chrome, is another of the most important Amazon tools. As well as searching keywords, through tools like the Opportunity Finder, it is perfect for finding winning products that you can start selling on this marketplace.
But let’s focus on the important things: Jungle Scout has a keyword analysis tool: Keyword Scout. This platform will help you to identify the keywords with the most potential for conversion, as well as to create a good strategy for having an extremely optimised product listing that you can use to improve your ranking on Amazon.
In fact, the tool enables you to obtain a rating for your listing that scores the title of your product, the description, the main features, the keywords, the images, etc.so that you can identify areas for improvement.
You will also be able to obtain a very comprehensive report with all the keyword strategies that are being carried out by your competitors so that you can make much more accurate decisions within your own strategy.
The main advantages and opportunities offered by this tool are:
– You can explore the results by filtering using your competition’s ASIN.
– The keywords are based on real niches that are looking for real buyers.
– You will not only find the keywords with the greatest volume, but also the number of sales and the capacity for income from those keywords.
– You will also be able to explore by keyword type: organic or paid; and to find out their cpc, volume, etc.
– You can investigate keywords for different markets, such as: the United States, France, Italy, the United Kingdom, Mexico, etc.
Jungle Scout is not a free tool, but it has different plans that can be tailored to any budget. You can get the Basic Plan from € 24/month.
Sonar
You are looking at one of the best keyword searchers for Amazon. Sonar has a very useful advantage: It’s free!
As you can see, Sonar is a free keyword planner that you can use to search for keywords by ASIN, find synonyms or related words that are profitable, etc.
It has a database containing over 180 million terms. However, as it explains on its website, “the tool only includes keywords for which the ASIN is classified on the first page of the Amazon search results at the time of the most recent database update”. That means that you will never find information about a product that has recently been uploaded or that only has a few stars and is poorly rated.
Another advantage of Sonar is that you can search your keywords free of charge in various markets, such as Spain, the United States, the United Kingdom, France or Italy.
AMZ Scout
The benefits of AMZScout
This tool is very similar to the previous two and also offers a wide range of possibilities for Amazon keyword searches. Like the others referred to above, AMZ Scout also has its own extension for Google Chrome.
The function for doing keyword research on this platform is called AMZ Scout Keywords Explorer and it is very easy and intuitive to use. The tool offers very similar features to Jungle Scout and Helium10.
What can I do with AMZ Scout?
– Find related keywords within a specific niche.
– Find keywords through ASIN.
– Quickly view changes in position of the keywords at a glance.
– Find winning products to add to your catalogue.
One of the AMZ Scout features that we most like is that you can make adjustments to the performance of your campaigns quickly and easily, based on the organic listings, by eliminating keywords that don’t need publicity. In this way, you can avoid an unnecessary cost for those keywords that convert well and that don’t need to be part of paid campaigns to be profitable.
AMZ Scout has an extremely affordable basic plan costing €16.50 per month, that you can use to begin to find your way around a tool that offers very competitive solutions.
Ahrefs
Ahrefs is another star tool for finding keywords and it offers great SEO solutions that are as good as other giants such as SEMrush, Sistrix and Moz.
In relation to Amazon, Ahrefs offers a tool called Site Explorer through which you can investigate the keywords that generate the most organic traffic to Amazon and carry out an extensive analysis of your competitors’ strategies.
Undoubtedly, this is one of the most comprehensive tools that you can take out a contract on in order to optimise all your business SEO, if you also have a website. Ahrefs has a lite plan from €89/month.
Keywordtool.io
The Amazon browser for keywordtool.io
Keywordtool.io is a very easy tool for finding keywords on most search engines and platforms. You can find keywords for Amazon, Google, YouTube, Bing and the app downloading platforms, as well as the most searched-for hashtags on the main social networks.
It is very easy to use, as it has an intuitive browser that offers all the information that is of most interest to you when doing keyword research. In addition, you can change easily between Amazon and another search engine by navigating between tabs.
With Keywoordtool.io you can segment your products by category, volume and market, distinguishing between different countries. The only problem that we found was that, unlike other tools that we have seen in this article, with Keywoordtool.io you cannot search by ASIN, at least not for now.
Scientific Seller
This free tool calls itself “the slowest keyword searcher in the world”. And, unlike the other tools mentioned, Scientific Seller carries out exhaustive research to offer you different and original results that will help you to increase your conversion.
This software is perfect for finding long-tail keywords. Although these don’t have a large volume of searches, they have little competition and, therefore, offer an opportunity to start positioning yourself.
To conclude: what to expect from an Amazon keyword tool
Amazon has become a very competitive market, so working on thorough keyword research, understanding the search terms that have a greater search volume and performance and creating a strategy for your Amazon store is essential if you want to be successful doing dropshipping.
After analysing every Amazon keyword tool and comparing them with each other, we can come to some conclusions about choosing the best one for your project:
An Amazon keyword tool has to be simple and offer competitive keywords
As you have seen, the terms with the highest search volumes are not necessarily the ones with the highest performance for your business. The best keyword tools are those in which you can find a balance between search volume and long-tail keywords with little competition and with a lot of potential.
It is important that it allows you to do a keyword search by ASIN
The majority of tools allow you to search their database through the ASIN, that is, the product identification number assigned by Amazon. This function is very useful for analysing the SEO strategy being followed by other sellers on Amazon.
If it can help you with searching for winning products, that’s even better.
Apart from searching for keywords, some of the tools analysed, like Jungle Scout or Helium10 will also help you to search for winning products to add to your Amazon listing.
We know that finding products to sell on Amazon is not easy, but here at BigBuy we have an extensive catalogue of over 200,000 items and top brands that you can do dropshipping with directly on Amazon. The main advantages of relying on our catalogue are:
– We are not intermediaries and we have all the stock centralised in our European warehouses, with all the benefits this brings, particularly when doing dropshipping: fast shipping, products with guarantees and certifications, lower percentage of returns, etc.
– We have a customer service team and an after-sales service with support in more than 24 languages.
– We give you access to an online tool to integrate the management of all your sales channels from one place.
➡️ Discover the BigBuy catalogue
That’s the article on searching for Amazon keywords. Apart from the ones we have analysed, do you use any other keyword tools? Tell us in the comments about your impressions and experiences of these. We hope that your strategy on Amazon is a resounding success!
