Are you looking for products to sell on Amazon but you don’t know where to begin? If so, keep reading! In this article we give you the key elements for finding the best items, as well as some ideas for winning products that you could sell on this marketplace.

Introduction: Taking your first steps on Amazon

Okay, so you’ve decided to take the plunge and you’re going to open your Amazon store, at last! It’s time that your business and your eagerness to get started in your business venture begin to bear fruit. What better way to do this than through the largest and most powerful marketplace in the world.

Selling on Amazon is a way of earning money that is within your reach, although undoubtedly, not without a great deal of hard work, time and investment. Is Amazon a good choice for your business? Of course! All kinds of brands sell on this marketplace: from big brands to emerging ones, as well as small and medium sized businesses.

However, many businesses that embark on this adventure encounter the problem of which products they should sell on Amazon. Many even become “paralysed” because they are afraid to take the plunge because they haven’t found the perfect product.

Don’t be one of these!

But before we go any further…

Winning products for Amazon: Advice on how to find them

In this section we explain what distinguishes a winning product on Amazon from one that isn’t.

A winning product is a product that stands out from the rest, one that generates sales and leaves you with a good margin. Before choosing the winning product to sell, you need to bear a number of factors in mind:

Search for a product that is in demand

What is the most searched-for item on Amazon? What keywords would your ideal customer search for? Which products or categories are the most sought after by consumers? It is important to remember that we are not interested in searches carried out on other browsers, only on Amazon, as this is the platform on which you are going to sell your products to its users.

The easiest way to search for high-demand products is to go to Amazon and look at the list of the best-selling products.

This is the easiest way, but there is a problem with it: it’s what several thousand other Amazon Sellers do, and because of this, competition for these products will be extremely high.

We recommend delving a little deeper and using Amazon’s advanced analytical tools, such as Jungle Scout or Helium 10. This type of tool allows you to find out the number of sales for each product, which ranking position they hold, their sales evolution through time… They are really handy tools for gathering extremely useful information when it comes to choosing a product.

 

The products should be novel (as long as they have a search history!)

This is not an essential requirement, but it is recommended. If your product is original, it will stand out from the competition and, therefore, it will be easier to attract the attention of consumers and, as a consequence, generate sales. However, bear in mind that your potential customers should be aware of the product. If they are not, then they won’t search for it on Amazon.

In this regard, we could make an exception:

Innovative products that are gaining visibility

Let’s look at the example of: Silicone lids for food preservation. This product became fashionable a few years ago. Nobody was aware of it before this time.

Before it became more well-known, this product worked very well for social selling: you will make an impact on an Instagram or Facebook user with a video or an image which shows this product in operation, and the user could make an impulse purchase. However, this product didn’t work well for selling on Amazon at the time.

 

Why not?

 

Because nobody was searching for a “silicone lid” or similar keywords, as they were not aware that this product existed.

 

Years later, when this item became better known, people began to search for it directly. It was then possible to sell it through Amazon and for the users to find you. If you can manage to be there at that time, competition will be very low and you will be able to position yourself and generate quick sales. When the rest of the sellers detect the product’s potential, you will already have reviews and will have the advantage.

 

Products that already exist but to which you provide a distinguishing feature

Let’s say that you want to sell a bedside table, but there are already many sellers with a very similar product to yours. An option would be to search for a way of giving this product an additional feature: you could add a small matching lamp and sell it as a set.

However, this option won’t work for dropshippers, only for Sellers who buy their products wholesale and who have their own private label.

 

Don’t enter a saturated market

In a perfect world, you would find a product with a great supply and little competition. Obviously, this isn’t always possible.

But it will always be interesting to review who your competitors are. Bear in mind:

• Not to compete with Amazon. If you compete with Amazon’s own brands it will be almost impossible for you to position yourself.
• Dismiss products from competitors that have lots of positive reviews: We’re talking about competitors with 800 to 1000 reviews and an average of more than 4 stars. It would be very challenging for you to beat those figures. It is better to choose products with competitors that have lower figures, such as 200 reviews or or less favourable reviews, to make it easier for you to position yourself.

 

Ensure that you have a big enough margin

Your product should be competitively priced while leaving you with a sufficient margin to cover your costs and make it profitable.

If you register with BigBuy you will be able to view the cost of each product and, therefore, it will be easier for you to calculate the final cost.

Register on BigBuy to start selling our products. Important! To calculate your margin, you need to take more factors into account, such as: shipping costs, your fixed costs, etc.

Review the sales trends

When choosing a product to sell on Amazon, it is essential that the choice is based on real statistics and market research. You need to know what sells on Amazon and look at whether the sales trend is going up or down.

Remember that there are seasonal products that work very well at certain times of the year. Are you going to look at return to school products? Perhaps it might be better to wait until August or September. How about air cooling fans? Then the summer is your time. Remember to bear the season in mind when choosing your product.

You can use tools like Google Trends, Helium 10 or even the Amazon website, which you can browse to begin to discover the top selling products.

All these websites will provide you with the data you need to choose the perfect product to sell on Amazon.

Here is an example of Google Trends:

As you can see in the example, we have searched for a seasonal product like swimming pools. On the graph, you can see that there are distinguishing peaks which coincide with the hotter months of the summer. On Google Trends, you can filter by country and, in this way, you can see how many searches have been made for the product that you are interested in within the market that you are planning to sell on. This is a very useful tool from Google… and it’s free!

Use good graphic materials

The essence of a winning product is that it sells just by being viewed, so the graphic materials need to be perfect. With this in mind, you will need to ensure that:

• Ideally, there should be at least 7 images per listing.
• The images should be square (1:1 ratio, and 2000×2000 px in size).
• The main image should have a white background. The rest should show the product in use.
• The product should occupy at least 85% of the photograph (to make sure that it can be seen clearly).
• Ensure that the photograph represents the product appropriately: the colour, the size… If not, this may lead to confusion and, subsequently, to returns.

 

If you sell products that are already listed on Amazon, check that the graphic resources are suitable. If you are looking for products to create your own private label, you will need to prepare all the resources yourself.

Take returns into account

There are some products that are more likely to be returned than others, for example, those that come in various sizes or colours and, of course, electronic products!

It is much easier for electronic products to become damaged or broken and, for this reason, they tend to have a higher returns ratio. This is something that you need to bear in mind. If you are starting out, we advise you to opt for another type of product so that you don’t have to manage too many returns and to simplify the process.

Examples of winning products to sell on Amazon

Here is a small sample of the products that are very successful on the marketplace. These products are ideal for starting to sell on Amazon:

InnovaGoods magma lamp

A truly great product to sell through Amazon. We found it in the Home and Kitchen category, which is one of the most visited categories on the whole marketplace. Although this item is already known, it is very innovative and continues to occupy a good position among the top sellers.

Posture corrector

The posture corrector from InnovaGoods is one of the most successful products. It is designed with high-quality materials which make this posture corrector the perfect solution for poor posture habits. There are tools, such as Helium 10, that you can use to look for the number of searches for a product. Black Box is one of the Helium tools, simply enter a keyword into it for the product you want to sell, and…Voilà!

Mini fridge for cosmetics

 If there is a trending product to sell on Amazon, it undoubtedly has to be  the mini fridge for cosmetics. This product is very much in fashion and every home should have one.

Treat dispenser toy for pets

This is the ideal product to sell on Amazon if your target is focussed on animal enthusiasts. A highly entertaining gadget, as well as being original and innovative. The treats are placed inside and, as it is shaped like a maze, it makes it more difficult to get them out and therefore lengthens the play time.

Portable folding barbecue from InnovaGoods

A product that everyone would like to have… particularly during the months of good weather.  The folding barbecue from InnovaGoods is one of the top selling products during the summer season.  It has many advantages, including the fact that it doesn’t require a lot of storage space and it is easy to transport.

Body massager and shaper

One of the best-selling categories on Amazon is “Beauty”. This body shaper is the perfect product for an impulse buy. As an Amazon seller, you need to know which products are likely to be winning products and we have no doubt that this item from InnovaGoods has all the requirements to be a best seller. Add it to your catalogue and start selling on Amazon.

Portable cup blender 

This product can also be found in our list of winning products to sell on Amazon, and we’re not at all surprised by this! Sales of products like the portable blender by InnovaGoods keep increasing, and so do the searches. This shows that this product could be a huge success in your store. Hurry, and don’t let other sellers beat you to it!

Mobile phone stand with stabiliser

The word sale goes hand in hand with this product, an item that is beyond profitable in the world of electronic sales.  As you may already know, when you’re going to sell on Amazon it is always recommended that you avoid electronic products because it is easier for them to be damaged and, because of this, the returns ratio may increase. However, the same is not the case for mobile phone accessories, which is a very successful category.

For this reason, we recommend that, as an Amazon seller, you evaluate the wins you could achieve with this product, as this may be the time to add it to your catalogue.

Okay, now you’ve identified products that you would like to sell on Amazon. Where are you going to find them?

Where to find winning products for Amazon

You know the features that make a successful winning product on Amazon and you have seen some examples of these. Now, one of the stages that most frequently cause a stumbling block is the actual search for winning products.

Search on wholesalers’ websites

You can search for winning products to sell on Amazon in several ways. The easiest of these is by searching the website catalogues of wholesalers, such as BigBuy.

First of all, the most important thing is for us to briefly tell you who we are and what makes us different from the rest.

If you browse through our platform, you will be able to view which products are the ones that sell the most, as well as view the new items that are added to our catalogue. We have new products available every week!

Bien, ya tienes identificados productos que te gustan para vender en Amazon. ¿Dónde los encuentras?

You can buy these products wholesale or sell them through dropshipping. We have experience in both options. We also have technology for synchronising with Amazon, so we help you to easily connect your seller account with our catalogue.

Here is some further information for you:

• If you want to do dropshipping on Amazon
• If you want to buy wholesale to resell on Amazon

 

Social network accounts on winning products

You can search for products that have gone viral or are winning products on Instagram or TikTok accounts. You should also browse through the reviews on YouTube for products like those you want to sell to find out what your potential customers think of them. Other options for doing your market research are to join Facebook or Telegram groups with offers on websites such as Chollómetro.

Specialist website for products to sell on Amazon

There are websites that can help you to work out which products to successfully sell on Amazon and which of these are winning products. All tools are very similar as, each day, they offer a selection of products that have been carefully compiled by professionals.

These are trending products with a lot of potential to become blockbusters.

Both Ecomhunt and Thieve.co are specialist websites for finding winning products to sell on Amazon. A team of professionals and experts contribute to make a selection of the best products to sell on Amazon.

These websites save you time when searching for products. However, you should still carry out all the other points in order to purchase and reach your own conclusions about which the best product is to sell on the marketplace.

Search tools

As you can see, there are many tools to help you to find the product that will win you customers. There are tools (which incur a cost) that take you a step further in your product strategy. On the one hand, you have Seller Pulse, a website that searches for the most popular products on the largest marketplaces worldwide: Amazon and Aliexpress.

On the other hand, Adspy is the world’s largest search database for Facebook and Instagram adverts. So you can explore which product adverts work best on these platforms.

Something to bear in mind: Products from China vs Products from Europe

Relying on a supplier that has their warehouses in Europe is essential for your business. Often, mainly due to price, sellers tend to work with suppliers in China, but this can become costly in the long-term.

Why do we always recommend working with a European supplier?

• They will guarantee the quality of the products, given that they all comply with European Union quality and guarantee certificates. This will prevent you from having problems, returns and poor reviews. With suppliers in Asia, it is very common to find that you have poor quality or counterfeit products.
• In contrast with the products coming from China, shipping times are also much shorter. With a supplier whose warehouses are in China, product delivery tends to take a minimum of 20 days.

 

At BigBuy we currently have over 200,000 products in our catalogue and over 5,000 brands, all of them in stock at our warehouses located in Europe.  We also offer you products from all types of categories, and we support you in all areas of your business: catalogue, logistics, synchronisation, marketing resources, deliveries, after-sales service and more.

 

Conclusions

When you decide to sell on Amazon, you need to bear mind that it’s not child’s play. You will need to carry out in-depth research of what it means to become a seller: fees, logistics, how to ship, payment methods…  In this research, the products you choose are crucial.

Taking the plunge means having done prior research and an investment in time and money on your part, so you should be certain about the product that you are going to choose, the market in which you will sell, your competition, and who your customers are.

In this article we have shown you some tools that will help you to choose the perfect winning products, and we have told you about the importance of having a reliable supplier like BigBuy.

BigBuy is a supplier that has its headquarters and warehouses in Spain, and it offers you the solutions you need to start selling your products on Amazon: advice, products, technology, after-sales service and a great deal of know-how.

Make sure you read the articles where we talk about relevant issues, such as selling costs on Amazon, calculating margins, the secrets of Amazon FBA and many more subjects of interest, so that your experience as a seller on Amazon is a great success.