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In this post, we delve into the world of marketing for dropshipping. It’s important for us to start by going over, in some detail, what dropshipping consists of.
In recent years, this method of doing business has become one of the most attractive ways for starting up a business. We’ll tell you why.
What does dropshipping consist of?
Although we have a post on our blog which talks about whether dropshipping is cost-effective, here’s a short introduction to explain what dropshipping consists of.
Dropshipping is a business model where, when you make a sale, your dropshipping supplier handles the shipping to your customer, immediately and anonymously.
The main reason people opt for this business model is that they don’t need a warehouse or stock, so it is much cheaper than other business models. This means you can simply focus your efforts on selling and providing a good service to your customers.
Before starting out in the world of dropshipping, you need to be clear about what the theme of your store will be. In order to do this, find out which are the best dropshipping niches and which will be successful in 2023. Once you are clear about this and everything is fully functioning, you can start developing your marketing strategy so that you boost your sales right from the start.
How to market your dropshipping business
As with any online store, you need to have a clear marketing strategy to take forward. When developing the marketing strategy for your dropshipping store, some of the aspects to keep in mind are the website, social networks and the catalogue.
1. Choose a good CMS for your website
Shopify, PrestaShop, Magento, WordPress… There are endless options for creating your website. All the CMS on the market have their pros and cons. Do some in-depth research and find out which is the one that’s best suited to your needs!
There are suppliers, like BigBuy, that facilitate the process. You can choose any of the CMS that BigBuy works with, as well as synchronise products from its extensive catalogue. There are over 250,000 items and 5,000 brands available from BigBuy’s B2B store.
2. Pay attention to every detail of your website
The website is the gateway to your business. This is where your customers will form their first impressions about your store and what you sell. For this reason, it is vital that you pay attention to every detail of your website: the design and functionality are two fundamental aspects of this.
There are suppliers, such as BigBuy, that offer you various solutions. For example, the dropshipping 360 store. BigBuy provides the finished store ready to start selling. There are stores available for a multitude of categories: Perfumery, Small electricals, Sex shop, Kitchen and many more. You can also opt for a bespoke store where you can choose from any of the products in our catalogue.
3. SEO positioning is e-ssen-tial
Even if you have the perfect website, without good SEO positioning it is very difficult to attract the traffic that your website deserves. To carry out a successful SEO strategy, you need to have some knowledge of how to implement it. Keep in mind that results will become apparent over the medium/long term.
A study carried out by Marketing4Ecommerce states that, in the past year, 90% of consumers have used the internet to search for a business. Another study carried out by Sparktoro confirms the importance of SEO for your business. It maintains that it provides 20 times more opportunities for traffic than PPC in mobiles and desktops.
4. Pay attention to your company’s social networks
Social networks are one aspect to keep in mind when launching your dropshipping marketing strategy. These act as a shop window for your brand, the window through which you will reach your current or potential customers. It is important that you pay a great deal of attention to how you communicate things on these channels, and having a well-defined strategy is a must. You won’t communicate in the same way on Instagram as you do on LinkedIn, and you need to keep this very much in mind.
It is important to focus your efforts on creating a community around your business. This is one of the main objectives of any marketing strategy, whether it is a dropshipping company or not.
You can do direct marketing or even selling on some social networks, which is known as Social Selling. This is a very common practice for those doing dropshipping.
5. Look after your relationship with your customers
It is vitally important to spend part of your time to replying to questions from your customers and providing them with the best possible level of service, including an after-sales service. Looking after them will create a link between the customer and the company and, therefore, if the experience is good, they won’t hesitate to return and buy from you again.
This point is essential for your dropshipping marketing strategy.
6. Email marketing? Yes, yes, yes!
Hey. You’ve got an email!
Being present in your customer’s inbox is essential for your dropshipping marketing strategy. It’s a highly effective way to tell them about your news, new launches, offers, and much more! It is a way of being in direct touch with them and maintaining a close relationship.
You can use platforms like Mailchimp or Getresponse. These are easy and very intuitive to use.
Conclusions: start to define your dropshipping marketing strategy today
There‘s no time like the present! Start to define your dropshipping marketing strategy now. Remember that you will also need to immerse yourself in this world and learn the basics to ensure that it all goes as well as possible – the rest, you will pick up as you go along.
In addition to these tips, don’t forget the importance of a quality product. To be sure of this, you need to have a reliable supplier like BigBuy. All the products in its catalogue hold the European Certificate of Quality.
Now, let’s get down to the job in hand and start selling!
