According to a study carried out by Statia, 44% of consumers admit that Facebook influences the purchases they make and, currently, there are millions of advertisers using Facebook Ads to promote their products. 

Selling on Facebook: advantages and disadvantages 

We know that social selling is a good idea for your dropshipping store, but it isn’t as easy as it might seem. To start with, you have to invest a significant amount of time and money, something that not everyone is willing or able to do. If you want to sell more on Facebook, we tell you all the advantages and disadvantages of this platform below: 

Advantages of selling on Facebook 

– Creating a community: one of the main advantages of having a business page on Facebook is the opportunity to – organically – create a community where you can bring potential buyers together. 

– Platform to carry out paid campaigns: Facebook Ads is an extremely powerful tool for generating impulse sales. Moreover, another advantage is the ease of analysis for the campaigns, which enables you to make decisions much more quickly.

– Excellent audience segmentation: linked to the previous point, with Facebook it is very easy to focus campaigns towards segmented audiences in a precise way, not just using demographic data, but also by interests, tastes and preferences. 

– Possibility of conversing with customers: a major advantage of Facebook – and most social networks – is the possibility of talking to your customers, whether through the comments, private messages, etc. Also, bear in mind that most social networks have become a customer service point for businesses, so you constantly have to pay attention and join in the conversation.  

Disadvantages of selling on Facebook 

– It takes a lot of effort to create a community organically: it is true that it isn’t easy to increase the size of the community without investing in advertising. Although it can be done, it is a slow processes and requires a lot of effort: preparing a good content strategy, performing attractive actions that have appeal, working on collaborations to increase your reach, etc. 

– You will have to pay to obtain a wider reach: as we mentioned earlier, it is becoming increasingly complicated to create a community without investing in advertising. That’s why, if you want to increase your reach, you are highly likely to need to spend some money, no matter what. 

– High degree of competition with other social networks: there are an increasing number of platforms that users spend their time on. Instagram, of course, but also TikTok for a younger audience, or Twitter, with a very different audience. 

Before you start: how to create and optimise your catalogue

To start selling on Facebook, you are going to need an up-to-date and optimised catalogue. You won’t just use it to tag your products in posts, but also to appear in the Facebook Store, create dynamic adverts, etc. 

For example, with dynamic ads, you can create automatic campaigns with products from your online store, both on Instagram and Facebook, without the need to upload them one by one. This type of campaign is perfect for remarketing on social networks and will help you to have an impact on users that have visited your website. 

But, returning to the most important thing: to create the catalogue and synchronise your product feed on Facebook, we recommend you use a plugin or module on your ecommerce platform. That way, the fields that Facebook requires you to complete will be done automatically.

Starting is quite simple, but keeping it optimised is another kettle of fish. And if you are still asking yourself whether the success of your campaigns will be directly related to how optimised your catalogue is, the answer is yes. 

Five steps to optimise your catalogue on Facebook: 

As we mentioned earlier, having a product catalogue which is optimised for Facebook will help you to improve the visibility of your products, the conversion ratio and the click-through rate. But, what type of improvements can you make to your Facebook catalogue? You will find some examples below:

1. Make sure you synchronise the minimum compulsory fields of your products 

Facebook requires, as a minimum, that products have the following fields. If any are missing or incorrect, it is likely that the product won’t load in the feed. 

• ID: a unique identifier, the SKU code if possible.
• Title: a specific product title, with a limit of 150 characters. 
• Description: a brief description with the main features of the product. 
• Availability: the availability of the product. 
• Condition: refers to whether it is: new, refurbished, used.
• Price: which should go with the three letter currency code and use the point for the decimals. 
• Link: the link to the product data sheet in your online store. 
• Image_link: link to the main image of the product, which should take up a maximum of 8MB.
• Brand: the brand the product belongs to. 

2. The more fields, the better 

In addition to the required values, we recommend you add all the additional fields possible such as: size, colour, product category, material, offers, etc. 

3. Delete duplicated products

If you have the same product with different variations (colour, size, etc.), make sure they are grouped together and that there are no duplicated products.  

4. Optimise the titles 

The product title is the only copy you have to capture the user’s attention in the adverts, so imagine how important it is! Write attractive titles and guide your customers perfectly to find what they need. 

5. Refresh the catalogue at least once a day 

It is important to keep all the information about your products up to date. Imagine that your star product is out of stock and, because you didn’t update the feed, users end up on your website with a bad user experience. Luckily, you can schedule the update of your catalogue automatically, even on an hourly basis. 

How to sell on Facebook Marketplace 

Facebook’s marketplace, like any other, is a meeting place for buyers and sellers from all over the world. In it, you can find new, refurbished and second hand products, and it has become a powerful platform to boost the sales of any business. 

So that you better understand how it works, Facebook wants to boost the sales of the local community, which is why it categorises items according to the proximity of the buyer and positions the products that are nearest to the buyer’s location. Additionally, the algorithm captures data from users’ searches and displays products related to their history. 

As you can see, there are many benefits to listing and promoting the products of your dropshipping online store. The main advantages of selling on Facebook Marketplace are: 

• Ease of use: you can list your products with just a few clicks. 
• Optimisation of products: to take maximum advantage of the sales potential, in the Marketplace you can upload up to 10 photos, write your own description, etc.  
• It is free: You don’t have to pay to list on the tool and Facebook does not charge commission for sales. 

First steps in Facebook Marketplace 

As a seller, you can use your business profile to start to create product listings. Indeed, we advise you to check the commercial policies thoroughly to prevent future complications with your listings. On the other hand, you will also be able to create paid campaigns so your ads appear in the marketplace without needing to post the products directly on the platform.

1. Create a new listing.
2. Choose the product category.
3. Type the advert details: title, description, price and condition of the product. Our advice is to apply SEO practices to your item descriptions. 
4. Upload up to 10 photos: make sure they are attractive enough for potential customers. The recommended resolution is, as a minimum, 1080×1080 px. 
5. List your advert and, you’re ready to go!  

As well as complying with all these requirements, it is also important that you maintain a high response rate. In fact, Facebook awards the “Very responsive” badge so that buyers can keep this in mind. To improve in this respect, you can use chatbots with FAQs about delivery, payment method, stock availability, etc.   

Selling on Facebook Ads: how to create campaigns

Advertising campaigns on Facebook are a critical aspect of having an online store, and more so if you do dropshipping. Whether you like it or not, you are going to need to spend part of your investment on paid campaigns to scale your project, so it is important for you to understand how to create and optimise your adverts on Facebook. Additionally, as shown in the previous section, an extremely interesting option is to appear in Facebook Marketplace. 

To take your first steps on Facebook Ads, you need to have an ad account linked to Meta Business Manager. Once you have your account, we recommend you start to create your campaigns from the Ads Manager.

 It is also important for you to familiarise yourself with the structure of the campaigns, which consist of three parts: 

– Campaign: where you configure the name, objective (awareness, consideration or conversion), and the budget. 

– Ad set: here you can configure the activation dates for the campaign, the segmentation of the target audience and the locations where you want to display your adverts. 

– Ads: lastly, the adverts are what the campaign has created. In these, you have to select the format (video, photo, carousel, etc.) and the content. 

Recommended resolution, weight and size for adverts on Facebook Ads.  

Each creation for your adverts should be adapted to meet the resolution and size requirements of the tool locations. Below, we give you a brief guide:  

For the feed: 

Resolution: 1080×1080 px. or 1200×628 px. 

Image format: JPG or PNG. 

Video format: MP4 and MOV.  

For video, it is advisable to upload it without pillarbox or letterbox (the black bars)

Maximum video size: 4GB

For stories: 

Resolution: 1080×1920 px. (the text inside of 1080×1420 px) 

Image format: JPG or PNG. 

Video format: MP4 and MOV.  

Size: maximum 4 GB   

Bear in mind that each clip lasts for 15 seconds

In order for your campaigns to be as successful as possible, we advise you to keep them up to date at all times. Carry out A/B tests and find out what works best for your business. The world of social networks evolves so quickly that you have to adapt at the same speed. This is the true key to success: it isn’t the best person that survives, it’s the one that adapts best.  

In conclusion: the main aspects for selling on Facebook  

After this short guide on how to get started to optimise your profile and your catalogue and find the best strategies for selling on Facebook, we summarise the most important aspects below:  

– Facebook continues to be one of the most important social networks, with almost three billion active users each month. If you want to scale your business, doing social selling on Facebook is almost a requirement. 

– Keep your catalogue updated. As we have seen, the Facebook catalogue – used properly- can be an extremely powerful tool and one of the main sources of traffic to your online store. 

– You need some knowledge of Facebook Ads. If you have a dropshipping store, you are going to need to invest in advertising: to test winning products, to encourage impulse sales, to increase the reach of your account, etc. 

We hope you have found this article useful and that you have found out a little more about social selling and how to make the most of Facebook to sell more. If you are starting out in the world of dropshipping or you have any suggestions, we would be delighted to read your comments. Go for it!

La entrada How to sell on Facebook: A definitive guide to Social Selling aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In fact, all social networks encourage the use of video primarily as a form of content, such as Instagram with Reels or TikTok, for example.

The creative possibilities are endless: from podcasts, to webinars or live streaming. Each day we receive approximately 5000 hits and many of them are in video format. In 2021, 81% of companies used video as part of their marketing strategy.

In this post we talk about the tools you need to know in order to create valuable content for your business. Here, we discover 5 free video editing programmes that are vital for your strategy

Blender

Blender is an open code programme that enables you to edit videos for free. It is a highly powerful video editor which gives you everything from the more basic options to the most comprehensive ones. So, whatever your level, you can use this programme to edit your videos in a easy way.

To begin with, Blender was created for 3D modelling and is mainly used to develop video games. However, it also gives the option of editing audio visual elements and is an app aimed at content creators.

The Blender video editor includes the following features:

• Preview, waveform, chrome vectorscope and histogram screens.
• Audio mixing, synching, audio sweeps and waveform viewing.
• Up to 32 slots to add video, images, audio, scenes, masks and effects.
• Control of speed, layers, transitions, keyframes, filters and others.

This programme is available for Windows, Mac and Linux and can be downloaded from its website.

Lightworks

A video editor that is known for its ease of use. LightWorks knows how to sell itself very well, and  they say: “For 30 years, Lightworks has helped every type of video editor and creator imaginable; from Oscar-winning Hollywood legends to YouTubers.”

This sentence says it all. If you are looking for a programme to edit your videos for free, Lightworks is a very simple editor that will take your creations to the next level.

It is available for Windows, Mac and Linux and offers you several options. It has a free version and another more professional one, although the free version should be more than enough for any content creator.

The free version includes:

• It is activated every 90 days
• Pre-set titles and subtitles
• Access to the LightWorks forum
• Access to the storage cloud
• Back up copy
• Very powerful editing timeline
• No watermark when exporting
• It supports all formats
• Video exports only in 720p, perfect for YouTube videos.

iMovie

If there is a video editor par excellence which is known all over the world, it is iMovie. It is only available on Mac and is so intuitive that, even if your knowledge of video editing is very basic, you will find it simple to use.

iMovie gives you the option of using titles, subtitles, text, audio… Basically, a comprehensive video editor and it is completely free.

With a few simple steps, you will be able to transform your video clips into a professional video and be ready to upload to your platforms. In addition, iMovie gives you options for special effects such as, using slow motion, fast motion, picture-in-picture, or split screen effects.

iMovie gives you endless possibilities and you will be able to edit from your Mac, iPhone or iPad. From wherever you are, whenever you like.

OpenShot

Although the look & feel of its website is not as modern as the rest, Openshot is another user favourite and may remind you a little of iMovie because of its simplicity and because it is highly intuitive to use.

The features it includes are:

• It is multi-platform
• Allows trimming and cropping
• Use animations
• Unlimited tracks
• Video effects
• Audio waveforms
• Editing titles
• 3D animations
• Slow motion and time effects

This is a simple and free editor that you can use to start creating fabulous videos.

Filmora

Whether you are a beginner or you are at an advanced level, if you are looking for a video editor that will transform your content, you can use Filmora. It is a really easy-to-use editor which offers many editing possibilities.

Its features include:

• It supports more than 10k resources
• Trim, crop, split, join, rotate videos
• Picture-in-picture, split screen, screen record
• More than 300 transitions, filters and layers, it enables you to make videos with photos and music free of any rights

It is available for both Windows and Mac.

Choose the free video editing programme that best suits your marketing needs

In this article we have told you about 5 very popular free video editing programmes, but it is true to say that there are endless options. Only you, by researching your needs, will know which one best suits your marketing strategy.

Clearly, all the options have their pros and cons, so it is important that you know what your requirements are. A well-made video is an essential part of your strategy, since it either helps you to tell your story or to show your product to your target audience. It can be a very powerful tool which, when used well, will turn your brand around by 360 degrees.

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Here at BigBuy, we have created (for you and your business) a selection of specially selected Winning Products to sell during Christmas to make money.

Want to know which products are going to be among the season’s bestsellers? We’ll tell you in this post!

Foreo LUNA MINI 2 Facial Cleansing Brush in Pink

You have probably heard about this magnificent facial cleanser on more than one occasion. It is recommended by top experts and is a hit with beauty influencers (and non-influencers alike).

This little device offers deep and effective facial cleansing thanks to its sophisticated T-Sonic pulsation technology. Just like they say: it’s so popular because it works!

Mizoom InnovaGoods LED Magnifying Mirror with Flexible Arm and Suction Cup

The Mizoom InnovaGoods LED magnifying mirror with flexible arm and suction cup is one of the Winning Products that you should stock for your business during this time of the year. This make-up mirror is ideal for taking care of every last detail of your beauty routine. A quality product that makes a perfect gift for this Christmas.

Cecotex X-Bike Exercise Bike

Getting fit is in fashion! Healthy living is selling, and it’s selling a lot. Exercising at home has become ever more popular due to the pandemic and has undoubtedly become part of our

daily routine. The Cecotec X-Bike exercise bike is a must-have for exercise and healthy living enthusiasts. So, what are you waiting for? Include it in your catalogue today!

Xiaomi BHR4802GL 2000 mAh Portable Bluetooth Speaker in Black

If you have seen this product and would like to receive it as a gift yourself, you need to add it to your store’s catalogue. Being the king of holiday parties does not take a lot, just the Xiaomi portable Bluetooth speaker. Get a head start this Christmas and expand your catalogue with the latest products on the market.

Moondy LED Rechargeable Lamp

If there is one excellent Christmas gift out there, it is this one, the Moondy lamp, which fascinates both children and adults thanks to its 3D moon-shaped design. Ideal for giving a

magical and warm touch to any home, the Moondy lamp is the product you need to increase your sales this Christmas.

Huggilow Reading Pillow with Armrest

Want to sell gifts for those who love to read? Original gifts like this reading pillow are bound to boost your sales during the Christmas season. We are well aware that buying Christmas gifts is not an easy task, which is why products like the Huggilow pillow (which is both original and useful) are  so successful. Add the pillow to your catalogue and guarantee great sales this Christmas at your store.

iWatMotion Reflyx Tech 2/6 ABS Electrostimulator

As we previously said, exercise products and everything related to health and fitness are big sellers! Have your ecommerce ready and prepared so that your customers can find exactly

what to give their loved ones. We couldn’t leave out the iWatMotion electrostimulator from our list of Winning Products.

Massaki Shiatsu Pro Massager

The picture of the Massaki Shiatsu Pro Massager appears under the definition of the Winning Products dictionary. It is THE number one Winning Product, and its big demand proves it.  A gift that will mark a before and after in the well-being of the person who is lucky enough to enjoy it.

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Today we want to focus on one of the best-known social networks: Facebook. Founded in 2004, this social network has become a very powerful marketing tool to boost sales in your online business.

As well as connecting with your followers on this platform, you can use Facebook Ads to bring traffic to your online store. Thanks to the advertising on Facebook you will be able to reach your target audience and improve your sales.

We have created a short guide to help you learn how to boost your business with BigBuy through this sales channel.

Facebook, a key aspect of your Social Selling strategy

Social Selling has become a fundamental part of the marketing strategy for any business. This is about using Social Networks to create a relationship with your followers, and thereby obtain leads and, of course, sales.

Facebook plays a fundamental role within this strategy. With millions of registered users, it provides a golden opportunity to make yourself known.

Create a business page and enter all your information. Create a publications calendar and keep the social network active. Complete your strategy by creating Facebook Ads campaigns to boost your business.

Why invest in Facebook Ads?

As we mentioned earlier, Facebook Ads is an extremely useful tool for promoting your business page or the products you sell.

Here are some of the reasons why investing in advertising on this social network is worthwhile:

• The Social Network with the greatest number of active users
• Fully segment your target audience
• Different and very attractive advertising formats
• Affordable investment, only pay for the clicks you obtain
• Follow the performance of your campaigns in real time
• Recover interested users through retargeting

The advantages of working with BigBuy if you create Facebook campaigns

You might be asking yourself, how can BigBuy help me if I create Facebook Ads campaigns? As a provider, BigBuy helps you to maintain and optimise your advertising account through the resources that it offers you.

We help you to boost the recognition of your brand

By having BigBuy as your all-in-one provider, you can offer your customers all our products and our logistics services (with over 20000m2 of warehousing). Relying on a partner with experience is key to improving brand recognition, which is so important today.

Increase traffic to your website with BigBuy

BigBuy offers you over 100,000 items, which will open up a wide range of possibilities for creating ads on Facebook. Set up horizontal campaigns, test two different products, and then scale them vertically throughout the whole product category that has worked best for you.

Generate more interactions through outsourcing

If you are seeking to create a greater level of interaction with your customers, it is very important that you offer them the best service possible. Thanks to the outsourcing of logistics with the BigBuy dropshipping service, you can rely on an expert partner that works continuously to provide customer satisfaction. With a better service, the “Likes” and the positive reviews will increase.

Increase number of visit and conversions with appealing products

BigBuy offers an extensive catalogue in which you will find the best products to sell on social networks. Our team can advise you on finding the most attractive products for your Facebook Ads campaigns from among all of our items. This way, you can increase visits to your website and boost your sales too.

Improve the return on your investment in advertising with Bigbuy

Increase your average receipts through up-selling and cross-selling. To do this, make use of the impulse products that BigBuy keeps in constant stock. Also, make the most of products with a greater margin to obtain a higher net profit and get a higher return on your investment in advertising.

Segment your campaigns with help from BigBuy

One of the reasons for creating Facebook Ads campaigns is the possibility for segmenting your target audience very effectively. The products you choose should be totally focussed on the users that you will reach through your advertising.

The BigBuy team can advise you on the best products by age, gender and even by the population that you have chosen. It is also possible to make the selection according to the users’ interests, which is a very useful way to carry out segmentation.

The BigBuy catalogue is divided into categories and subcategories. This will make it much easier for you to segment your campaigns. In addition, all our products have tags so that you can customise them for your target audiences even more.

Whether for newly customised target audiences or for those you already have, we offer you more than 100,000 items from which you will find the perfect products for every one of them.

Key aspects to keep in mind about Facebook Ads

Facebook Pixel

Don’t forget to include the Facebook pixel on your website. The purpose of the pixel is to track everything the user does on your website, and this way, gather some very useful information. The pixel will enable you to track the conversions resulting from your adverts.

It is very useful for retargeting campaigns, as it will allow you to create target audiences that have visited different pages of your online store.

Campaign objectives

In order for your campaign to work perfectly, it is essential to choose a suitable campaign.  If you want to generate more sales, you should choose Conversions. If, for example, you want to increase traffic to your website, then choose Traffic. You can choose a different objective depending on what you want to achieve on each occasion.

Bidding strategy

Bidding strategies on Facebook Ads campaigns help you to obtain the results you want, such as an increase in traffic to your website or a total increase in your conversions. With these, you can control the outlay and achieve good results.

Similar target audiences

If you want to extend the reach of your campaigns, we recommend that you use similar target audiences. Once you have created your own target audience, and these have been segmented as you desire, you can use this type of target audience to reach more people with very similar characteristics and interests.

Other advantages of Social Selling with BigBuy

BigBuy saves time and helps you to manage all the purchasing processes through just one provider, and it is all done automatically. Sell on Social networks and make the most of these advantages.

Save time when creating content

Creating content is often an additional cost, both in time and money. At BigBuy, we offer you varied and customisable audio-visual content so that you only have to concentrate on selling.  BigBuy also has manuals for products which contain all their characteristics, something that will give your customers a great deal of security when making a purchase.

Increase your target audience

Internationalisation is within your each.  BigBuy makes the complete catalogue available to you, translated into 24 languages. In addition, with BigBuy’s logistics, which consist of automated warehouses of 20,000 square metres, you can forget about managing logistics and focus on selling. Reach more customers than ever.

Increase customer satisfaction

Logistics management is crucial for customer satisfaction. Get the shipper’s tracking number or consult with BigBuy in real time. Provide this information to your customers from your ecommerce to give them feedback and to minimise their questions.  This will help you to get more positive feedback on your social networks and to improve your credibility as a seller.

Create your customised online store

Choose from over 100,000 items from leading brands and leading trends, choose your favourites and fully customise your online store. Also, take advantage of the content in the banners and newsletters provided by BigBuy to tailor the appearance of your website into what your customers expect from you.

You will always be kept up to date on new items

If what you want are successful Facebook Ads campaigns with disruptive products, BigBuy is your ideal partner. We have a team that specialises in product R+D using constant BigBuy tools to always offer you the latest trends.

Take advantage of our volume discounts

If you prefer to work with a traditional buy-sell model, BigBuy guarantees the distributor price for a single unit as well as discounts for volume purchases. Increase your unit margin and the final profit.

Now that you have all the key information to start Social Selling and create your advertising campaigns on Facebook, all that’s left to do is to get started.

As you have seen, BigBuy is the ideal partner to make your Facebook campaigns a complete success.

 Haven’t you registered on BigBuy yet? Do it now and have everything you need to get more traffic and more sales for your ecommerce. Don’t delay. Start building a successful sales strategy with the ideal wholesaler for your business. We’re looking forward to helping you!

– Guide created in collaboration with Jacobo Sanmartin, Sales Manager at BigBuy

La entrada BigBuy can help you to sell on Facebook aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

You can install different plugins to help you grow your WooCommerce sales. Increase your visits, improve the user experience, offer discounts…there are endless possibilities!

Below, we show you 5 plugins that you really should install in your WooCommerce. Improve SEO positioning, internationalise your business and much more with these applications.

1. Yoast SEO

If we are talking about SEO positioning on WooCommerce, we cannot ignore the plugin par excellence, Yoast SEO. It will help you to climb positions in search engines and to increase the organic traffic of your online store. Thanks to its SEO analysis, it will be much easier to write texts for positioning. Improve the SEO positioning of your WooCommerce store with this application.

It is one of the most popular and highly rated optimisation plugins. It is free to install and also has a paid premium version through which you can access more characteristics, as well as expanding the capacity of the plugin with extensions such as WooCommerce SEO.

With this plugin, you can improve your page titles and their meta descriptions and optimise your WooCommerce.

2. Customer reviews for WooCommerce

When it comes to making a purchase, many customers take into account reviews and ratings given by other buyers of a product. This plugin for WooCommerce will help you to collect them, and set up reminders for users who have recently bought a product.

Your customers will receive an email inviting them to review the products they have bought. In addition, with this plugin you will be able to import reviews and even integrate with Google Shopping.

It is one of the most frequently downloaded and highly rated review plugins, it is compatible with a large number of languages and it will help you to boost the sales of your WooCommerce store.

3. GTranslate

If you are thinking of internationalising your business, it’s time to configure your WooCommerce online store in various languages. With this plugin, you will be able to translate your online store automatically and free of charge. There are over 103 languages available and it is fully compatible with your SEO strategy.

This plugin uses the machine translation offered by Google’s translator and can be used to translate posts, pages, categories and tags, among other things.

It has a paid version with extra features, such as the option to manually correct the translations. Reach a wider audience easily.

4. WOOCS – WooCommerce Currency Switcher 

In your internationalisation strategy, you will need to include different currencies in your WooCommerce store. This is why we suggest you use this plugin, which is ideal for including currency conversion in your online store free of charge.

Improving the user experience is now much easier thanks to this plugin. Your customers will be able to see the product prices in their country’s currency and they will also be able to complete the purchase in the same currency.

With the free plan, you can select two different currencies. With the paid plan, you can increase the number of currencies to include in your online store. Of course, you will be able to configure the style of the widget that appears on your website and from which your customers will be able to change to the currency they want.

5. Email Subscribers & Newsletters

Working your database of customers and subscribers can be one of the best ways of increasing sales. With this plugin, as well as collecting emails from potential customers, you can send automated emails.

With Email Subscribers & Newsletters, you can create unlimited notifications to contacts, which are also unlimited. Use its widget so your customers subscribe to your newsletters. This plugin, like most, has a PRO version which includes more features, thereby improving the experience even further.

With the highly intuitive interface, you can create and send newsletters quickly and easily to all your customers.

With the plugins you have just seen, you can boost your WooCommerce store sales by offering your customers a better user experience. Below, we show you an extra plugin that may help you to further increase your ecommerce sales.

WP-Live Chat by 3CX

If there is one thing that is important in an online store, it is customer service. This plugin is ideal for improving customer service. It is a free chat that you can install in your WooCommerce so customers can contact you in real time.

With an extremely easy to use interface for both the customer and the administrator, this plugin will increase your connection with visitors to your ecommerce.  Solve your customers’ queries in an instant and boost your sales with a perfect customer service.

These are the plugins we recommend, but they aren’t the only ones you can install to complete your WooCommerce.

Remember that with the WooCommerce connector from BigBuy you will be able to include a large range of products and increase the sales of your online store, and always offer the best service to your customers.

La entrada 5 + 1 plugins to boost your WooCommerce sales aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In this article we show you 5 essential applications to improve the performance of your Shopify. With these applications, you can improve the SEO positioning, internationalise your business and much more

1. Plug in SEO

Improve the SEO positioning of your Shopify store with this application. It is one of the most popular and highly rated search engine optimisation applications. You can use it on a free plan or contract a plan to obtain more benefits.

With this application, you will be able to improve both the page titles and meta descriptions, as well as control the loading speed of the website and the structure of the online store.

It is easy to use, it will help you to improve your Google ranking and increase the visits from organic traffic detecting and solving SEO problems.

2. Judge.me Product Reviews

If there is one thing that customers take into account when it comes to making a purchase, it is the reviews. This is why it is essential to have an application in your Shopify online store that helps you to collect them.

With an extremely high rating on the Shopify App Store, this is one of the best applications for getting reviews. In addition, it has a free plan. With this application, you will be able to collect and display reviews of products as well as your Shopify store.

Get reviews automatically by sending emails to collect them. You will have absolute control, and they also provide 24/7 support.

3. Translate your shop GTranslate

Internationalise your business by offering products in multiple languages. With this application, you will be able to translate your online store for free in just a few minutes. There is also a multilingual SEO option which will facilitate positioning in the search engines of different countries.

This application uses the machine translation offered by Google Translate, the search engine’s official translator. There are 103 languages available and in the unpaid versions there is a word limit for translations.

Reach your customers in their language quickly and easily with this application that will translate your Shopify store automatically.

4. Currency Switcher by Secomapp

With a free plan, this application is ideal for adding different currencies to your Shopify store. If you want to sell in various countries, displaying your products in the currency of your customer’s country is essential.

Improve your customers’ shopping experience by enabling them to buy and pay in their own currency. Additionally, with the advance plan, this application will automatically detect the location of the user to change into the corresponding currency.

With over 160 currencies available and completely free technical support, this is a currency converter application for Shopify that you can use to open your business up to new markets.

5. Email Marketing + Sales Pop Up

A very comprehensive Shopify application to improve your sales with email marketing, vouchers, push notifications and much more. A 20-in-1 application that you can use to automate your online marketing strategy.

With its easy-to-use interface, you will be able to offer your customers the best discounts through newsletters or when they are about to leave the website, for example. Designed specifically for Shopify, it is useful for stores of all sizes to guarantee scalability.

Within its free plan, the application offers the main conversion tools free of charge

These are just some of the Shopify applications that you can include in your online store. Essential apps to carry out a powerful marketing strategy. Improve your store’s conversion ratio by improving SEO positioning, getting a larger number of reviews and, of course, offering your customers the best user experience possible.

If you want to sell BigBuy products, find out now how you can synchronise the entire catalogue with your Shopify online store. Click and discover how to sell more on Shopify

La entrada 5 essential applications for your Shopify online store aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Over the years, this date has become the largest online sales event throughout the whole world and therefore, it is a business opportunity for all businesses that operate through the Internet. In 2018, AliExpress received over 812 million orders during Singles Day. If you want to learn more about how to sell BigBuy products on AliExpress, click here.

What began as a minority event in China has gathered momentum and spread through the whole world making this the perfect day to create special promotions and increase your business sales. All communication media will also be talking about the event during the week of the 11/11 event, so there will be plenty of free publicity to encourage customers surf the net searching for juicy offers.

How can I get my business ready for 11/11?

In my AliExpress account

• Create discount vouchers: these are the most valued treasures in the Chinese marketplace, exxperienced buyers collect them to access offers.
• Place offers on the platform now: Access your profile in AliExpress and follow the instructions.
• Activate flash sales: Sales that last for a few hours, with large or small discounts, that will place your business in a prominent area of the website.
• Reduce prices: This will attract buyers and will multiply your sales.
• You will find more tips in the following post: How to sell on AliExpress

If you don’t have an AliExpress account, you still have time to create one and take advantage of the visibility of this huge Asian day on 11/11. Click here and register. It is completely free.

In my own ecommerce

• Download banners: Access your panel on BigBuy and download the special banners that we have prepared for your business.
• Create promotions: Nobody can resist buying something when they are presented with a good offer.
• Send out newsletters announcing these: Newsletters are your best allies at times like these. Make the most of your database to publish the offers you have prepared.
• Message via RRSS: Don’t forget about the role of social networks, also announce your promotions on your business profiles and attract buyers. Discover how in this this post: How to properly use social media for your ecommerce marketing

Make the most of the opportunities on Singles Day to boost your business’ online sales by connecting to the BigBuy catalogue.

La entrada Get your business sales ready for Singles Day aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.