According to data from LinkedIn, professionals who apply social selling are 51% more likely to achieve their sales targets. Additionally, this study from HubSpot notes that 84% of B2B buyers start their procurement process with a recommendation on social media or an online search.

In this new Blog article from BigBuy, we will help you to understand what social selling is, how to use it in your business, which social media platforms are most effective and which tools can help you to scale your results. All with a practical approach, oriented towards on ecommerce, dropshipping and digital sales. Ready to find out more?

What is social selling?

Social selling is the process of using social media to identify, connect, nurture and convert potential customers by creating valuable relationships and content on these channels.

Unlike traditional selling, which is usually more direct and transactional, social selling is based on accompanying the customer in their decision-making process, providing useful information, answering queries and building trust on social media.

For any seller, this means:

• Having a professional presence on social media.
• Sharing relevant and educational content.
• Interacting authentically with the audience
• Detecting sales opportunities via active listening.

It isn’t about posting products without context, but creating conversations that add value, particularly listening to the trends, habits and behaviours of social media users. It is especially useful for entrepreneurs, ecommerce, dropshipping businesses and B2B sales teams, where trust and reputation are key.

How do you carry out social selling?

Social selling combines three fundamental pillars for sales: strategy, technology and human relationships. 

We’ve asked BigBuy’s team of experts and below we break down what they think are the main points to cover when it comes to activating social selling strategies:  

Optimised social media presence

A professional presence on social media starts with profiles that are well configured, consistent with the brand identity and visually attractive. 

This includes:

• A clear bio
• Suitable profile picture
• Up-to-date links
• And, content aligned with the audience’s interests

Plus, posting constantly and taking care of the aesthetics helps to build trust from the initial contact. An optimised profile doesn’t just improve the perception of your brand, but it also favours its positioning on platforms’ algorithms.

Active listening and valuable content

Active listening consists of observing and analysing your audience’s comments, questions and shares on social media. 

This information allows you to create content that truly connects, such as guides, tips, tutorials or success stories. Posting useful and relevant content not only improves engagement, but it also positions your brand as a reliable source and your products as leading ones. 

Plus, it enables you to anticipate customers’ needs and offer solutions before they even ask for them.

Constant and personalised interaction

Interacting with your community regularly is key when it comes to building long-lasting relationships. Responding to comments, acknowledging mentions and taking part in conversations shows proximity and commitment. 

Personalising messages according to the context and type of customer improves the experience and generates more loyalty. This engagement also feeds the platforms’ algorithms, increasing your organic visibility and the reach of your posts.

Strategic use of networking and recommendations

Digital networking allows you to expand your reach and boost your reputation. Collaborating with influencers, microinfluencers or satisfied customers generates authentic content and recommendations that work as social proof. 

These spontaneous mentions or strategic collaborations directly influence the purchasing decisions of other users. In addition, taking part in online communities or events positions you as a leader in your sector and opens up new business opportunities.

What are the advantages of social selling?

The way in which consumers make purchasing decisions has changed radically. Nowadays, 70% of the purchase process is done before contacting a seller. 

This means that your social media presence and content may be decisive in capturing and convincing your customers. Furthermore, social media platforms work as generators of need, showing new products or innovations. 

Therefore, its benefits go far beyond immediate sales, since it impacts the reputation, loyalty and organic growth of the brand. This is leading an increasing number of brands all over the world to start developing social selling strategies. 

Some of the of the main advantages are:

1. The modern customer researches before making a purchase

Users look for reviews, compare prices, evaluate the reputation of brands and consume content before making decisions. 

If you aren’t present in this process, you miss out on opportunities.

2. It generates long-term trust

Useful content and interaction help to build a solid relationship with the audience, which translates into increased loyalty and recommendations. 

A relationship of trust is a key element in order to speed up the decision funnel; the more confidence you generate as a seller, the quicker the sale will be generated.

3. It improves brand visibility and positioning

A well-executed social selling strategy enables you to stand out from the competition, position yourself as an expert and increase your authority in the sector.

4. It reduces the sales cycle

By nurturing leads with relevant content, the conversion process is sped up, since the customer is more informed and willing.

5. It favours social proof and recommendations

Positive interactions, testimonials and mentions on social media have a direct impact on other users’ decisions to buy, which is key for sales in today’s market.

What are the Advantages of doing social selling with BigBuy?

Now you know that social selling is key to boosting your online sales, you should know that approaching it for the first time can be overwhelming and challenging. BigBuy offers a comprehensive solution for ecommerce and sellers on social media who want to use social selling professionally. Without complications, it’s simple and quick. 

Thanks to our experience in dropshipping and multi-channel sales, BigBuy offers you winning products with a high margin, visual materials optimised for social media (banners, images and videos), and a direct connection between your store and its catalogue via a connector.

In addition, using BigBuy as your partner will allow you to:

• Sell without needing to invest in stock.
• Access products with fast delivery from Europe.
• Take advantage of volume discounts.
• Synchronise your ecommerce with its logistics system and catalogue in real time.

All of this turns your social media into a professional and scalable direct selling tool.

 👉 Find out more about how BigBuy can boost your social selling strategy here.

What are the disadvantages of social selling?

As with all strategies, social selling also has its challenges. Knowing what they are will enable you to manage them better and prevent frustrations.

• It requires time and consistency: It isn’t a technique that yields immediate results. Building relationships takes time, and requires dedication each day to generate impact.
• Difficulty in measuring immediate results: Unlike advertising campaigns, the results of social selling can take time to be reflected in clear metrics. You need to be patient and measure qualitative indicators.
• Dependence on social media platforms: Changes to algorithms, policies or functionalities can affect the visibility and reach of your actions. That’s why it’s important to diversify and not rely solely on one platform.

Advanced strategies to boost your social selling

Once you have developed your presence on social media, with regular content and an active community, it’s time to apply more advanced strategies that will enable you to scale your results. 

Below, we give you five key tactics that you can implement step by step to improve your social selling, whether you are just starting out or already have experience in the field.

Interactive content and multimedia

Visual and interactive content generate higher engagement and help to create an emotional connection with your audience. 

Posting explanatory videos, carousels, reels or live streams enables you to show off your product or service in an attractive and dynamic way. 

This type of content not only captures people’s attention, but also encourages interaction, which improves your visibility in platforms’ algorithms.

Collaborations with influencers and micro influencers

Working with profiles that are related to your brand enables you to reach new audiences with greater credibility. Micro influencers, in particular, have extremely loyal communities and create authentic content that better connects with the audience. 

These collaborations can be organic or sponsored, and are ideal for generating recommendations, reviews and social proof to enhance trust in your brand.

Advanced use of data and analytics

Monitoring your audience’s behaviour enables you to identify what type of content works best, when to post and how to tailor your message. 

Analytics tools such as Metricool, Sprout Social or Google Analytics help you to make decisions based on real data. This strategy is key when it comes to optimising ROI, tailoring campaigns and improving the conversion of your actions on social media.

Smart automation

Automation allows you to save time and maintain a constant presence without losing quality. 

You can schedule posts, segment audiences and manage automatic responses with tools like Buffer, Later or Zoho Social. 

However, it is important to maintain a balance: automate repetitive tasks, but keep human interaction at key moments so you don’t lose authenticity.

Continuous training of the sales team

Social selling doesn’t just rely on content, it also relies on the people who carry it out. Training your team in digital communication techniques, the use of tools and managing online relationships is vital in order to scale results. 

A highly trained team can identify opportunities, generate valuable conversations and convert followers into customers more effectively.

Which social media platforms are most effective for social selling?

Although social selling can be used on practically any social media platform, they don’t all offer the same potential, depending on the type of business, audience and objectives. Choosing the most suitable platform depends on the profile of your ideal customer, the tone of your brand, the characteristics of your products/services and they type of content you produce. 

Below, we analyse the most effective social media platforms for implementing social selling strategies, with data to back up their impact.

LinkedIn: Ideal for B2B, professional services, software, training 💼

LinkedIn is the most powerful platform for social selling in B2B environments. According to data from LinkedIn, 80% of B2B leads come from this platform, and sellers that use it have 45% more sales opportunities than those who don’t. 

Its professional focus, tools like Sales Navigator and the ability to connect directly with decision makers make LinkedIn an essential platform for businesses that sell services, training or software.

Instagram: Perfect for lifestyle, fashion, health, aesthetics 💄

Instagram stands out for its ability to generate visual engagement. This is an ideal channel for fashion, beauty and lifestyle brands to connect emotionally with their customers. 

Micro influencers on Instagram reach engagement rates of between 3% and 6%, which is much higher than other platforms. 

Additionally, sectors like fashion and beauty have average interaction rates exceeding 9% and 14% respectively according to studies such as those conducted by SocialCat, making it a highly effective environment for visual social selling. 

In our blog, you will find a comprehensive guide to show you how to start social selling on Instagram step by step.

TikTok: Useful for young audiences, visual products, informal content 🤳

TikTok has revolutionised digital marketing with its short and viral video format. With more than 1.6 billion monthly active users and an average of 45 minutes of use per day per person, it is a key platform for capturing the attention of young audiences and with a high potential for social selling among these audiences. 

It’s ideal for brands that opt for creative, educational or entertaining content.

Facebook: Useful in certain local niches or adult audiences

Facebook continues to be the most used social media platform in the world, with more than 3.06 billion monthly active users. 

Although its audience has aged, it continues to be highly effective for local niches, adult audiences and specific communities. 60% of consumers use Facebook to discover products, and 51% use it to make direct purchases. 

Plus, Facebook groups enable you to create loyal and segmented communities, ideal for more advanced social selling strategies. 

If you want to start social selling on Facebook, you can check out our guide, where we show you how to start selling on Facebook step by step.

X: For personal brands and fast moving sectors

X is a platform focussed on immediacy and conversation. Although it has lost users in recent years, it is still useful for personal brands, media, technology and sectors with a high rotation of content. 

Its short and public format enables you to generate fast interaction, position yourself as a leader and get involved in trends. 50% of shoppers state that X (Twitter) has an influence in their research phase, and it is the fourth most used platform for affiliate marketing and influencer marketing.

Useful tools for the most efficient social selling

The internet has many tools that can help you to activate your social selling strategies. These tools will help you to optimise your strategy, save time and improve your results, facilitating active listening, posting or automation.

Tools for listening and monitoring:

• Hootsuite: tracking mentions and keywords.
• Brandwatch: analysis of sentiment and reputation
• Mention: real-time alerts about your brand.

Tools for managing content:

• Buffer: scheduling of posts.
• Metricool: content analysis and planning.
• Later: ideal for Instagram and TikTok.

Social CRM tools:

• HubSpot: management of leads and automation.
• Zoho Social: CRM integrated with social media.
• LinkedIn Sales Navigator: advanced search of prospects.

Tools for analytics and obtaining metrics:

• Sprout Social: detailed engagement reports.
• Google Analytics: tracking traffic from social media platforms.

Tools to measure and analyse:

To obtain precise data and make informed decisions, use tools such as:

• LinkedIn Analytics: measures SSI and the performance of posts.
• Google Analytics: analyses traffic and conversions from social media.
• HubSpot: tracking of leads and sales attribution.
• Sprout Social: detailed engagement and growth reports.

How do you measure the success of your social selling?

Measuring the impact of social selling can be complicated because it doesn’t always translate into immediate results. However, there are some key metrics that allow you to evaluate whether your strategy is working and how to optimise it. 

Below, we explain the most important ones and how to interpret them.

Engagement metrics 

Engagement reflects the level of interaction generated by your content. It includes likes, comments, shares, clicks and viewing time. A high engagement rate indicates that your content is relevant and connects with your audience.

 💡 How to interpret it: If your posts have lots of views but little engagement, you need to adjust the content to make it more attractive or better segment your audience.

⚙️ Recommended tools: LinkedIn Analytics, Instagram Insights, Metricool.

Generation and quality of leads

Attracting followers isn’t enough; the goal is to turn them into qualified contacts. This type of metric measures the number of leads obtained, their level of interest and conversion rate.

 💡 How to interpret it: If you generate lots of leads but few of them become customers, check the quality of your content and segmentation.

⚙️ Recommended tools: HubSpot, Zoho CRM, LinkedIn Sales Navigator.

Conversions and sales attributed to social media

Analyse the direct or indirect sales that come from social media. This includes purchases made after interacting with your content or clicks on shared links.

💡 How to interpret it: If traffic from social media is high but sales are low, check the user experience on your website and the clarity of your calls to action.
⚙️ Recommended tools: Google Analytics, Shopify Analytics, Sprout Social.

Growth of the network and relationships built

Evaluate the number of followers, connections and conversations started. Constant growth indicates that your strategy is generating visibility and authority.

💡 How to interpret it: If your network is growing but there isn’t any interaction, you need to work on more relevant content and on personalising messages.
⚙️ Recommended tools: LinkedIn SSI (Social Selling Index), Hootsuite.

Common errors when social selling (and how to avoid them)

Although social selling is a powerful strategy, many businesses make mistakes that make it less effective. Identifying them and correcting them is key to obtaining sustainable results.

• Using a personal profile as a product catalogue: Turning your profile into a shop window full of advertising posts leads to rejection and reduces credibility. Social selling is based on adding value, not selling aggressively.

How to avoid it: Alternate educational content, tips and trends with commercial posts. Think of your profile as a space to build trust, not just for making sales.

• Not tailoring the message to each social media platform: Each platform has its own language and format. Posting the same content on LinkedIn and TikTok without making any adjustments may look unprofessional or out of place.

How to avoid it: Adjust the tone, design and type of content according to the platform. For example, use a more professional approach on LinkedIn, opt for a visual approach on Instagram and be creative on TikTok.

• Being invasive in direct messages: Sending mass messages or messages that are overly commercial without context generates rejection and can harm your reputation.

How to avoid it: Personalise each message, research the prospect and offer value before talking about your product. A genuine conversation always works better than an aggressive pitch.

• Only talking about the brand and not listening to the audience: Posting content focussed solely on your company without responding to comments or questions conveys a lack of interest.

How to avoid it: Practice active listening. Answer queries, acknowledge mentions and take part in conversations. Social selling is a two-way process: it’s about connecting, not just communicating.

• Posting content without a strategy or consistency: A lack of planning leads to inconsistent posts and messages that aren’t aligned with objectives.

How to avoid it: Set up a posting schedule, set clear objectives and measure results. Consistency and coherency are essential when building trust and authority.

Frequently asked questions about social selling

Is social selling only for B2B?

No. Although it is highly effective in B2B, it also works in ecommerce, consumer products and services.

How long does it take to see results?

It depends on the sector and the consistency. Normally, the first results can be seen in between 3 and 6 months.

How can social selling help in dropshipping businesses?

It enables you to generate trust in products that are not handled directly, improve brand perception and increase conversions.

Is it possible to automate social selling?

Yes, but in moderation. Automation helps you to scale, but human interaction is still key when it comes to building authentic relationships.

Social selling isn’t just a trend, it’s a natural progression of the way in which brands connect with their customers in the digital environment. Using it correctly can make the difference between a passive online presence and an active strategy that generates sales. 

With the right tools, good planning and support from experts like BigBuy’s team, any business can transform its social media into a powerful and sustainable sales channel. 

La entrada Social Selling: What it is and how to apply it in order to sell more online aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In 2025, online sales during Black Friday are expected to exceed $82 billion worldwide, with a growth of 7–10% compared to the previous year. In Spain, the average spend per person will be around €210, and 73% of purchases will be made from mobile devices. Additionally, 50% of shoppers will use “buy now, pay later” (BNPL) options, reflecting a shift in consumer habits.

This scenario brings huge opportunities but also critical risks: server overload, stock shortages, eroded margins, and dissatisfied customers. A small mistake can multiply tenfold due to the extraordinary volume of traffic and orders.

In this comprehensive guide, we’ll cover the four key areas to successfully tackle Black Friday:

• Technical preparation: Ensure your platform doesn’t crash.
• Operational and logistics preparation: Meet demand without compromising customer experience.
• Commercial preparation: Design profitable offers.
• Marketing and acquisition: Reach customers before the big day.

Why Is Black Friday a Critical Challenge for Any eCommerce?

Black Friday concentrates the greatest technical, logistical, and commercial pressure of the year. The extraordinary volume of traffic and orders means any error multiplies by ten. A server crash, a delivery delay, or unclear return policies can ruin weeks of preparation.

Competition is fierce: tight margins, aggressive campaigns, and hyper-connected customers comparing prices in real time. According to recent studies, 84% of online retailers participate in Black Friday, but only 50% of shoppers fully trust the deals, making transparency and reputation essential.

What to Expect on Black Friday?

During Black Friday, online stores experience drastic changes in their usual operations:

Traffic Spikes

Traffic doubles, and conversion rates increase by 79%, rising from 1.9% to 3.4% on average. However, 77% of first-time buyers do not return within the next 12 months, showing that customer loyalty remains a challenge during this campaign.

Unpredictable Demand

Top-selling products can sell out in hours, while others remain in stock. In Spain, the strongest categories are technology, fashion, footwear, home, and beauty. BigBuy’s catalog offers a wide selection of these categories so you can quickly add them to your inventory while ensuring the best margins.

Operational Pressure

More orders, more support inquiries, more returns. Everything multiplies and demands solid, agile processes.

Technical Preparation: How to Ensure Your eCommerce Doesn’t Crash During Black Friday?o se cae durante el Black Friday?

The foundation of Black Friday success is a robust platform. If your website fails, it can trigger the dreaded domino effect: lost sales, overwhelmed support teams, frustrated customers, and damage to your reputation. That’s why technical preparation is not optional—it’s critical.

Here are the essential pillars you need to review before the big day:

Hosting and Scalability

What to check:

• Type of hosting (shared, VPS, dedicated, or cloud).
• Ability to scale resources in real time.
• Active server monitoring.

Why it’s critical:
Traffic can multiply by 5 or more. If your hosting can’t scale, your site will crash at the worst possible moment.

Risks if not prepared:
✔ Website downtime
✔ Lost sales and damaged reputation

Actionable steps:

• Choose scalable hosting (AWS, Google Cloud, Azure).
• Enable real-time alerts to detect overloads.
• Run scalability tests before the event.

Speed and Performance

What to check:

• Page load time on mobile and desktop.
• Image and script weight.
• Cache and CDN activation.

Why it’s critical:
Every extra second reduces conversions. A 1-second delay can cut sales by 7%.

Risks if not prepared:
✔ Slow loading → cart abandonment
✔ SEO penalties

Actionable steps:

• Optimize images (WebP format).
• Minimize unnecessary scripts and enable lazy loading.
• Activate CDN (Cloudflare, Akamai).
• Test speed with Google PageSpeed Insights and GTMetrix.

Load and Stress Testing

What to check:

• Server capacity under extreme traffic.
• Checkout and payment gateway performance.

Why it’s critical:
Simulating traffic spikes prevents surprises. If checkout fails, you lose sales.

Risks if not prepared:
✔ Checkout crashes
✔ Errors in customer experience

Actionable steps:

• Use JMeter or LoadImpact to simulate thousands of users.
• Test with traffic five times higher than usual.
• Document results and fix bottlenecks.

Security and Payments

What to check:

• SSL certificate status.
• Anti-fraud systems in payment gateways (3D Secure).
• Automatic backups.

Why it’s critical:
Black Friday is prime time for cyberattacks and fraud.

Risks if not prepared:
✔ Data breaches
✔ Payment failures → loss of trust

Actionable steps:

• Implement DDoS protection and monitoring.
• Verify all payment methods work correctly.
• Schedule backups every few hours.

Technical Checklist for Your Website

✔ Scalable hosting with monitoring
✔ CDN and cache enabled
✔ Speed optimization (images, scripts)
✔ Load and stress tests completed
✔ Enhanced security (SSL, anti-fraud, backups)

Operational and Logistics Preparation: What Really Drives Success

Selling a lot on Black Friday means nothing if you can’t deliver properly. Efficient logistics is key to customer satisfaction today. In fact, informed and sustainable logistics often becomes the decisive factor for customer loyalty—much more than the product itself.

At BigBuy, we help thousands of sellers across Europe streamline their logistics with our dropshipping service. Have you heard about it?

What are the most important aspects to consider for logistics during Black Friday?

Stock Management and Demand Forecasting

Review your inventory control processes and product turnover to avoid stockouts. Analyze historical sales and local trends to anticipate order spikes, especially during campaigns like Black Friday, Christmas, or seasonal sales. Implement forecasting tools and ERP systems that allow real-time inventory adjustments. Set up automatic alerts for high-demand products and plan purchases with local suppliers to reduce replenishment times.

Logistics Coordination and Delivery Times

Evaluate your order preparation and shipping workflows, as well as the capacity of your logistics partners in Spain. Anticipate order peaks using forecasts based on campaigns, seasonality, and historical data. Minimize delays by implementing solutions such as dropshipping to increase capacity without raising fixed costs. Use advanced tracking tools and dashboards to monitor SLAs and optimize routes, prioritizing reliable carriers like Correos, SEUR, or MRW to ensure fast deliveries.

Return Policies and Incident Management

Define clear return processes and communicate deadlines transparently, adapting them to local eCommerce regulations. Anticipate increases in returns after campaigns or product launches through predictive analysis. Reduce friction by applying flexible policies and automating incident management with CRM systems or customer service platforms. Implement controls to detect patterns and reduce errors in order preparation, offering options such as home pickup to improve the customer experience.

Commercial Preparation: How to Define Profitable Discounts and Offers for Black Friday

It’s not just about lowering prices—it’s about doing so without compromising margins while protecting your brand and the shopping experience. Here are the most important aspects to consider when defining your discount and pricing strategy for Black Friday:

Catalog Selection and Margins

Before applying discounts, analyze your catalog and determine which products are truly profitable. How?

• Identify winning products: Not just best-sellers, but those with high turnover and good margins. For example, in a fashion eCommerce, accessories often have higher margins than main garments. BigBuy’s catalog selects high-demand products from top brands for you, so you always make the right choice. Check out our recommended winning products for Black Friday.
• Calculate margins before discounting: If a product has a 20% margin, a 30% discount means a loss. Use your ERP or a spreadsheet to simulate scenarios.
• Practical example: If you sell tech products, instead of discounting a smartphone by 40%, offer a bundle with a case and charger, keeping a positive margin.

Pricing Strategies and Promotional Bundles

Aggressive discounts aren’t always the best strategy. What works better?

• Create bundles that increase average order value: For example, in cosmetics, a “cream + serum + free shipping” bundle is more attractive than discounting each product separately.
• Avoid eroding profits: Calculate the overall margin of the bundle before launching it.
• Practical example: If your average ticket is €30, design bundles that raise it to €50 without compromising profitability.

CRO and Checkout: Reduce Friction Before the Big Day

High traffic is useless if customers abandon at checkout. How to reduce abandonment rates?

• Simplify the purchase process: Fewer steps, clear forms, and guest checkout options.
• Offer popular payment methods: In Spain, include Bizum, PayPal, and credit card, for example.

Marketing and Acquisition: How to Reach Customers Before Black Friday

Success doesn’t start on Friday—it starts weeks earlier with a marketing and acquisition strategy optimized for your customers.

Audience Building and VIP Lists

Segment customers and create exclusive lists for early offers. 93% of users want to know about promotions up to 4 weeks in advance.

Automations and Pre-Campaigns

Activate emails, SMS, and push notifications to build anticipation and drive traffic before the event.

Cart Recovery and Remarketing

Implement strategies to recover abandoned carts and attract undecided customers.

Black Friday is not just a date—it’s a stress test for any eCommerce. Preparing in the technical, operational, commercial, and marketing areas is the difference between maximizing sales or missing opportunities.

Those who plan ahead win. Start today and make sure your business shines during the most important campaign of the year.

Want to learn more about how to prepare your online store for Black Friday? Download our free ebook with a selection of recommendations to make your eCommerce stand out during the campaign.

And if you need to expand your catalog or improve your logistics for this key date, you can rely on BigBuy’s dropshipping and wholesale solutions.

La entrada How to Prepare Your eCommerce for Black Friday? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In recent years, selling third-party products on Amazon has become one of the most popular ways to start an e-commerce business.

Amazon has become one of the world’s most powerful marketplaces, with an increasing number of entrepreneurs choosing to sell third-party products on this platform. Due to its low initial costs and the tools the marketplace provides, more and more entrepreneurs are giving this business model a try.

According to a Statista study on Amazon´s growth, the platform dominates over 37% of the US e-commerce market, and continues to grow in Europe, positioning itself as the first choice for millions of consumers. But can you sell products from other brands on Amazon without manufacturing or registering them as your own? Yes, as long as certain conditions are met, sellers can resell third-party products, including those from well-known brands.

Read our guide on dropshipping on Amazon to learn more about this model, which eliminates the need to hold stock.

👉 At BigBuy, we help thousands of businesses and entrepreneurs like you sell on Amazon through automated dropshipping. This means you don’t need to hold stock, and your catalogue and orders are fully synchronised.

Why sell third-party products on Amazon?

This model is particularly attractive for those who are just starting out or who are seeking a low-risk solution. Read on to find out why.

• Low initial investment and simplicity of setup. You don’t need to create your own product or brand, nor do you need to have initial stock available.  You can start with a small amount of capital and grow your business over time. Read our post for an idea of initial costs: How much does it cost to sell on Amazon?.
• Immediate access to a huge audience. Amazon receives millions of visits every day.  By publishing a product on its marketplace, you automatically gain access to a global client base that already trusts and uses the platform. You won’t need to generate traffic from scratch.
• You don’t need to develop your own brand. You can sell well-known third-party products on the marketplace, which minimises the amount of work you need to do on branding, design and marketing.
• Ideal for testing niches. This model allows you to experiment with new product categories and niches without making large investments. If a product sells well, you could consider developing your own brand in the future.
• Simplified and scalable logistics with Amazon FBA. With the Fulfillment by Amazon (FBA) programme, you can outsource stock management, shipping and customer service, freeing up time and resources. Here’s a comparison between FBA and dropshipping.

What steps do I need to take to start selling third-party products?

Although selling third-party products on Amazon may seem complicated at first, if you follow a clear roadmap and use the right tools, the process becomes much easier. Here, we provide a step-by-step guide to launching your activity as a third-party product seller on Amazon and explain how to get it right from day one.

You will need to make some key decisions along the way, such as what type of account to create, how to choose suitable products, which logistics strategy to adopt, and how to avoid mistakes that could affect your reputation. Let’s get started!

Creating a seller account on Amazon

The first step is to open an account on the Amazon Seller Centre. This is the platform through which you will manage all aspects of your selling activity.

Amazon offers two types of account:

• Individual account: With no monthly tariff, created for those planning to sell less than 40 products per month. This account is useful for initial trials but has limited functions.
• Professional account: With a fixed monthly tariff of around €39 in Europe, it allows unlimited selling and provides access to advanced tools such as sales reports, promotions and API connection, as well as optimising catalogue management. If you’re serious about your business, this is the model for you right from the start.

💡 BigBuy tip: Make sure you have your tax information (NIF/VAT number), a valid bank account and identification documents ready before registering. Amazon has a strict verification process. Antes de darte de alta, asegúrate de tener preparados tus datos fiscales (NIF/CIF), una cuenta bancaria válida y documentación identificativa. Amazon tiene un sistema de verificación riguroso.

Choose profitable and legal products

One of the keys to success is choosing carefully which products to sell. Although it may be tempting to upload any item, you should actually be strategic about it.

Here are some basic criteria:

• High demand and low competition: Use tools like Helium 10, Jungle Scout and Google Trends to detect real browsing trends on Amazon. It’s not enough for something to sound good, there needs to be data to back it up.
• Attractive profit margin: Aim for products with a gross margin of at least 30%.  Bear in mind that Amazon charges a commission on each sale, so select items that are priced high enough to cover these costs without reducing your profitability.
• Avoid prohibited, restricted or poor-quality products. Some items, such as food, cosmetics, healthcare products and electronics requiring technical certificates, require permits or are prohibited unless certain requirements are met. Always read Amazon’s restricted products policy before adding items to the catalogue.
• Legal compliance and EU regulations: If you are planning to import products from outside the EU (for example, from China), ensure they have the necessary certifications, such as the CE mark and RoHS compliance. Selling non-compliant products may result in returns, penalties, or even account closure. Ideally, you should work with a trusted supplier such as BigBuy to build a catalogue of certified, quality products.

💡 BigBuy tip: We pre-select products on our platform that are ready to sell on Amazon. These products are optimised and comply with European regulations, saving you all the preparatory work.

Correctly publishing products on the Amazon catalogue

Once you have decided which products to sell, the next step is to publish them correctly. There is a significant difference between creating a product from scratch and ‘uploading’ one that already exists in the Amazon catalogue.

• Adding an existing product: Search for the product using its ASIN code (Amazon identification code) to become a seller. This prevents catalogue duplication and enables you to compete with other sellers of the same product via the Buy Box.
• Optimise the content whenever possible. Although the listing already exists, there are aspects you can work on to improve visibility and conversions, such as:
  • A clear product description emphasising its benefits.
  • Bullet points with key features.
  • Attractive and professional images.
  • Well-integrated keywords.
  • A dynamic pricing strategy.
• Stock control and synchronisation: If you work with dropshipping or have an extensive catalogue, it is essential that your stock levels are always up to date. At BigBuy, we offer automatic integration to keep your listings synchronised and prevent you from selling out-of-stock products. This is the best way to maintain an up-to-date catalogue without any hassle.

Logistics options: FBA vs. FBM

One of the major decisions is whether you will manage stock and shipping orders yourself (FBM – Fulfillment by Merchant) or delegate this to Amazon (FBA – Fulfillment by Amazon).

Let’s take a look at the main differences:

💡 BigBuy tip: Use an intermediary platform like BigBuy to combine both models and automate dropshipping, synchronising with Amazon to minimise logistical errors.

Can I sell branded products on Amazon without infringing rights?

One of the most common questions about selling third-party products on Amazon is whether it is legal to resell products from well-known brands without being the manufacturer or official distributor. The short answer is yes, but there are conditions.

Amazon allows the reselling of authentic third-party products, provided certain principles relating to intellectual property and product presentation are complied with. Let’s look at the circumstances in which this can be done legally and without risk: 

Sell original, new and unmodified products

You can resell branded products legally acquired and not altered. This principle is known as the ‘exhaustion of rights doctrine‘, which means that, once a product has been sold for the first time by the manufacturer or authorised distributor, the rights holder cannot prevent its resale.

👉 Real-life example: You can buy Sony headphones from an official supplier, such as Amazon. However, you cannot sell modified versions or those without the original packaging.

If you use the brand name in a generic or informational context

Some words are registered trademarks but are also used as common names. You can mention these as long as you do not cause any confusion or imply that the product is endorsed or manufactured by that brand.

👉 Correct example: ‘Mount compatible with GoPro’
 ❌ Incorrect: ‘Original GoPro mount’ (if it is not)

Indicate compatibility without causing confusion

Amazon allows you to state that a product is compatible with another, provided this information is clear and objective, and does not mislead the buyer. This is common in categories such as mobile phone accessories, electronics, and replacement parts.

💡 Use phrases like:

• ‘Compatible with…’
• ‘Designed for…’
• ‘Suitable for models of the brand…’

How to avoid legal problems with registered brands on Amazon

If you don’t take certain precautions, Amazon may block your products or even your account for infringing its rules on intellectual property. Here is some good practice to avoid this happening to you:

• Only sell authentic products in good condition. Avoid reconditioned or unpackaged products if they are not clearly labelled as such.
• Check the source of your products. Working with a trusted and fully reliable supplier like BigBuy will ensure safe, smooth and legal sales.

👉 At BigBuy, we ensure that our products comply with European regulations and those of Amazon, thereby minimising the risk of fines or complaints.

Mistakes to avoid when selling third-party products

Although selling on Amazon can be a great opportunity, it can also be a very demanding environment. Here are the most common mistakes that sellers make when starting out with this model:

• Failure to check the legality and authenticity of products. Selling counterfeit, used or reconditioned products as new can result in your account being suspended with immediate effect.
• Working with unreliable suppliers. Without traceability or valid invoices, you will not be able to prove the legitimacy of your products to Amazon.
• Copying listings without customising them. Even when selling an existing product, adapt the description, bullet points and images so that you stand out from other sellers.
• Ignoring actual fees. Amazon charges referral, storage, shipping (if you use FBA) and return fees. Not keeping these in mind may wipe out your profit margin.
• Underestimating the importance of stock and logistics. Selling products that are not actually in stock or that have a long delivery time may lead to a poor customer experience and affect your reputation.
• Failing to provide adequate customer service. Amazon puts a high value on service quality: fast responses, problem resolution, smooth returns.

BigBuy: the most reliable supplier for selling on Amazon

Having a reliable and scalable product and a logistics supplier who meets Amazon’s requirements is one of the key factors for your success. This will help you avoid the main risks associated with selling third-party products on Amazon:

• Lengthy delivery times. This may happen if you use suppliers with distant warehouses or who ship from China. At BigBuy, however, our warehouses are distributed throughout Europe, enabling us to offer Prime services and fast shipping options for quick worldwide delivery.
• Lack of documentation. If Amazon asks you to prove a product’s origin and you are unable to do so, you may lose the Buy Box or even have your listing removed. With BigBuy, however, you won’t have these issues as all the necessary documentation is ready for use on the marketplace and for resolving any disputes or claims. 
• Customs issues. If you import from outside the EU, you need to consider the higher costs and possible penalties. These problems can be avoided by centralising all your operations and business within Europe with BigBuy.

💡 With BigBuy, you can avoid many of these risks, as we work with physical stock in Europe and offer automatic Amazon integration and prior quality control. BigBuy is Europe’s leading wholesale supplier specialising in dropshipping and Amazon synchronisation.

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Evolution of the smartphone sector in ecommerce (2019-2024)

Over the last five years, ecommerce for smartphones in Europe has gone through various stages:

• 2019-2020: Strong growth driven by the pandemic, accelerating the adoption of online shopping using these devices.
• 2021-2023: Stabilisation after the initial boom from the pandemic, with changes in consumption habits and a highly competitive environment. The global market experienced declines in 2022 before recovering in 2023.
• 2024: First significant increase (+5%) in European shipments after several years of decline, with Samsung reporting a 6% increase in its sales:
• 2025: Consolidation of the online channel for buying and selling smartphones, representing approximately 55% of all ecommerce transactions, with forecasts of sustained annual growth of 7-8%.

Smartphone brands leading the market

At present, Samsung, Apple and Xiaomi hold almost 80% of the European market. Samsung is the top seller in terms of volume and turnover, positioning itself as safe and popular choice in many consumer segments. Apple maintains its appeal for high-end users, although its margins are tighter. Xiaomi is popular due to its excellent quality-price ratio, particularly in markets sensitive to cost. There are other brands outside the top sellers, but which also offer opportunities for your ecommerce. Motorola, TCL and Ugreen are smartphone brands which appear in the TOP8 and, although to a lesser extent, continue to generate demand in the market.

Below is a table showing the most popular brands by European country in 2025.

Key models for 2025.

The strategic choice of smartphones for your ecommerce is key for generating sales and growth. Choosing popular models with high turnover and margins is essential to grow in a demanding category. Pricing is a key element to consider for generating interest and increasing sales.

Below we wills show you a list of the most popular models on the BigBuy wholesale portal. You can see the approximate prices but if you want to find out the real prices and margins you can achieve we recommend that you register on our website. It is completely free.

• High-end:
  • Apple iPhone 16 Pro Max: leader in the premium segment, price between 1,200-1,400 euros
• Mid-high end:
  • Samsung Galaxy S24 FE: high quality at more accessible prices, around 380-500 euros.
  • Xiaomi Redmi Note 13: ideal quality-price ratio for increasing volume and profitability.
  • Samsung Galaxy A34/A54: good turnover and margins.
• Budget range:
  • Motorola G14/G24: very popular due to its lower price, 100-130 euros.
  • ZTE Blade A55: cost-effective and functional, key in emerging markets.

Practical advice for online providers in the smartphone category

Here are 5 tips to optimise your online smartphone catalogue. Follow these tips to optimise your sales and stand out from the competition.

• Organise by relevance and demand: Place the most popular models in key positions.
• Professional and up-to-date photos: Show various high resolution images from different angles.
• Clear and detailed information: Provide comprehensive and easy to understand technical specifications.
• Simple visual comparison: Help the user compare models quickly.
• SEO optimisation: Use relevant keywords in descriptions and titles to improve visibility in searches.

How to create the perfect product page for smartphones

• Optimised title: Brand, model, capacity and clearly identifiable colour.
• Attractive visual gallery: High quality images, 360° views and demonstration videos.
• Detailed technical specifications: Operating system, RAM memory, storage, battery, screen, camera, among others.
• Description focused on benefits: Explain how the technical features improve the user experience.
• Customer opinions: Include reviews to increase confidence.
• Cross-selling and Upselling: Suggest related accessories and better models to increase the average ticket.

Immediate actions to maximise results in the category:

• Add key models quickly (Redmi Note 13, Galaxy A34/A54).
• Competitive analysis of premium accessories and their inclusion in the catalogue.
• Remove products with poor turnover and margins.

Medium- and long-term strategies

• Negotiations with providers (Apple, Samsung) to improve margins.
• Create a specific category for star accessories.
• Implement automatic systems to monitor prices and margins by SKU.

Market share in the European smartphone market (2025)

There is no doubt that the smartphone sector presents clear sales potential. It is a dynamic market with multiple brand categories aimed at various segments, and very dynamic thanks to the advances made in technology by manufacturers.

In 2025, according to data from StatCounter, this is the market share by brand in Europe:

Apple: 34.2%

Samsung: 33.1%

Xiaomi: 11.9%

Google: 2.8%

Motorola: 2.5%

Other: 4.5%

Staying up to date with these trends and using appropriate strategies will allow online providers to consolidate their competitive position in the dynamic European smartphone market in 2025.

Need help?

La entrada Smartphone Trends for 2025 Key opportunities for your e-commerce and online catalogue aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Some dropshippers and ecommerce companies have opted for Chinese platforms such as AliExpress, Temu or Shein, attracted by their low prices and extensive catalogue of references. But behind these apparent advantages, there are hidden risks that can undermine customer confidence, profitability and, in the worst case, jeopardise the continuity and reputation of the business.

Why is it key to choose quality and products with a European guarantee?

In recent months, the European Union has detected a significant increase in products that do not comply with its safety, labelling or composition regulations. This is a problem not only for the consumer, but especially for the seller, who in Europe is always legally responsible for the product. In fact, the new Directive 2024/2853 EU extends product liability to online platforms and retailers, including digital products and services.

According to European Commission data, 61% of dangerous non-food or cosmetic products detected on the European market originate from China currently .

For all these reasons, more and more businesses are turning to the European dropshipping model, which allows them to operate with full guarantees, offering a flawless and risk-free customer experience.

BigBuy is the European dropshipping reference, offering a wide catalogue and technologies to grow your online business with EU certified products and top brands that will provide the extra quality and differentiation that your ecommerce needs to function today.

Do Chinese platform products comply with European regulations?

The short answer: in many cases, no.

Platforms such as AliExpress, Shein or Temu allow any manufacturer, without prior checks, to offer their products directly to Europe. The result? Products without CE certification, electronic goods that do not comply with basic safety standards, toys without child safety controls, or cosmetics without health registration.

And the worst thing is that when the customer has a problem, he will not go to the Chinese supplier to complain. They will come to you, to your online shop, and it will be up to you to give them an answer.

What risks are you taking if you opt for the Chinese dropshipping model?

• Fines and penalties for placing products on the market that do not comply with European legislation.
• Seizure at customs, with added costs and delays.
• Massive returns, with the consequent financial loss for your business.
• Legal claims that place you solely responsible.
• Deterioration of your online reputation, something that takes years to build and minutes to destroy.

European regulations: the ones you can’t ignore

In Europe, products must comply with clear and demanding regulations. The most common ones you need to be aware of if you sell online are:

• CE marking: mandatory for electronic products, toys, sports equipment, etc.
• RoHS regulation: limits the use of hazardous substances in electronic products.
• Specific regulations for child safety, cosmetics, textiles, etc.

On Chinese platforms, it is common that these requirements are not met or are falsified. And the risk is 100% for you.

What measures has the European Union put in place?

The European Union has tightened its control policies with:

• Reinforcement of customs and systematic blocking of uncertified products. In fact, 92% of the products checked by European customs in the last year were unfit for sale and were denounced.
• RAPEX system, for the urgent removal of hazardous products.
• Direct responsibility of the seller, even if the product comes from outside, the seller is ultimately responsible for the sale.
• Greater traceability and transparency in the real origin of the product.

These measures are intended to protect consumers and shops that do things right, but they are also a clear warning: selling without following the rules is expensive.

What are the real advantages of European dropshipping compared to Chinese dropshipping?

When we talk about European dropshipping versus the traditional Chinese model, we are not just talking about geographic location. We are talking about a shift in focus to quality, customer experience and, above all, the sustainability and scalability of the business.

European dropshipping is not just another alternative; it is the option that allows you to build a solid, legal brand, with professional processes adapted to the expectations of today’s European consumer.

The three main axes that mark the differentiation of the models are as follows:

• Compliance with regulations
• Delivery deadlines
• Customer service and support
• Product and brand differentiation

Full compliance with regulations

One of the big differences in European dropshipping is the strict compliance with EU regulations. This is not a minor detail.

More and more consumers are prioritising safety, sustainability and transparency in their purchasing decisions.

Working with European dropshipping suppliers ensures you:

• Products with mandatory CE certification in categories such as electronics, toys, health or cosmetics.
• Compliance with regulations such as RoHS, child safety or environmental regulations.
• Correct labelling in the relevant language and clear traceability of origin.

The advantage?
Your business operates within the legal framework, without fear of inspections, sanctions, customs blockades or legal claims. And above all, you gain the trust of your customers, who know that your shop offers safe and responsible products.

In short: selling within the rules is not an option; it is the only way to build a future-proof ecommerce business.

Realistic and reliable delivery deadlines

One of the biggest headaches in Chinese dropshipping is the long delivery times and logistical unpredictability.
It is not uncommon for a customer to wait 15, 30 or even 40 days or more for an order that can get stuck in customs or even get lost along the way.

This type of experience generates mistrust, bad ratings and, worst of all, loss of customers.

By opting for European dropshipping, these problems disappear:

• Shipments are faster and more predictable, often with delivery within 24/48 hours.
• No surprises from customs, tariffs or hidden fees.
• Optimised logistics from warehouses within the EU, with reliable logistics partners.

This control of the supply chain allows you to offer a premium experience to the end customer, comparable to the big brands, without compromising your profitability.
Today, immediacy and reliability are key elements in building loyalty among European consumers.

Close and professional customer service

Another of the weaknesses of the Asian model is customer service.
When a problem arises with an order on platforms such as AliExpress, Temu or Shein, handling returns, exchanges or complaints can become a nightmare for both the seller and the customer.

With BigBuy’s European dropshipping model, this changes radically:

• Simple and local returns management, no need to send the product to China.
• Customer service in the same language and similar time slots, which streamlines communication and enhances the experience.
• Clear, direct and secure guarantees, in accordance with European regulations.

Such smooth processes not only save time and costs, but also strengthen the credibility of your online shop. A customer who feels that he or she is listened to, receives a quick response and can return a product without hassle, is a customer who will repeat and recommend you.

In addition, thanks to European support, you avoid having to act as an intermediary between the client and an inaccessible Chinese supplier, reducing the operational burden and focusing on what is important: growing your business with peace of mind and legal security.

Greater differentiation and access to leading European brands

One of the biggest challenges for ecommerce today is to differentiate itself in an ocean of online shops selling the same low-cost products imported from China.

If you bet on Chinese platforms such as AliExpress or Temu, you will enter a price war in which it is very difficult to stand out and grow.

The result? Minimal margins, low loyalty and low brand value. Many dropshippers who opt for the Chinese model are forced to close their online shops due to poor performance, or even with debts and investments to pay off.

European dropshipping, on the other hand, gives you access to exclusive catalogues and top brands recognised in Europe, which is virtually impossible to obtain with Chinese suppliers.

Working with specialised European suppliers not only ensures you comply with regulations, but also opens the door to products with higher added value, European design, local trends and exclusive collections that are not saturated in marketplaces.

This translates into:

• Improved margins by offering products with a higher perceived value.
• Increased customer loyalty, who are looking for quality, design and products with personality.
• Premium or niche positioning, moving away from the perception of a “cheap shop with Chinese products”.
• Access to recognised brands and local partnerships, which bring immediate credibility and trust to your ecommerce.

For example, at BigBuy we work with established European brands in sectors such as home, health, wellbeing, sport and technology, allowing you to offer your customers quality products that they won’t find in any low-cost shop.

In short: differentiation in ecommerce is not a luxury, it is a necessity. Going for European dropshipping helps you stand out, build a unique value proposition and sell more… without getting into the dangerous price war with cloned products from Chinese platforms.

BigBuy: European dropshipping with all guarantees

At BigBuy we know that, in today’s ecommerce, it is not enough to sell products. It’s about building brands that generate trust, offering an impeccable shopping experience and, above all, sleeping easy knowing that all your business is within the law and with professional processes behind it.

That’s why we at BigBuy have been helping online shops scale their business for over a decade thanks to a reliable, agile and smooth European dropshipping model.

How do we do it?

• We work with selected European suppliers. Each product that enters our catalogue undergoes a validation process and complies with the quality and safety standards required in the European Union.
• Clear guarantees and no small print. All our products have certifications, quality labelling and guarantees adapted to each market. This means you can sell with peace of mind, knowing that your customer is receiving a safe and compliant product.
• Local and efficient after-sales service. We know that the difference between an amateur shop and a professional one is in how they handle incidents. That’s why our customer service team is based in Europe, speaks your language and offers quick solutions, avoiding endless paperwork or cultural barriers.
• Stress-free logistics. With our centralised warehouse in Spain and that of our partners, we cover the whole of Europe with competitive delivery times and no customs scares. You focus on selling, we take care of the rest.

In short, with BigBuy you not only have access to a diversified and quality catalogue, you have access to a structure designed to make your business sustainable, scalable and competitive in the demanding European market.

Do you want to find out in detail why more and more ecommerce companies are choosing the European dropshipping model over the Chinese one? We tell you in this article: Why dropshipping with China is not a good idea.

Frequently asked questions about European dropshipping

How does EU legislation affect products sold online?
European legislation is one of the most demanding in the world in terms of product safety, labelling and guarantees. Whether the product is manufactured in China, the United States or Spain, if it is sold in the European Union, it must comply with EU regulations.

This directly affects any ecommerce, as the legal responsibility always lies with the seller, not the supplier or the platform. That is why it is key to work with European dropshipping, where you know that the product complies with all regulations and you are not exposed to sanctions, blockages or legal problems derived from working with the Chinese dropshipping model.

What happens if I sell an uncertified product in Europe?
The consequences can be serious and go beyond a simple return. You can face:

• Administrative fines.
• Blocking of goods at customs.
• Civil claims for damages.
• Irreversible reputational damage to your online shop.

In addition, platforms such as Amazon or eBay are tightening their controls, and selling non-compliant products can lead to the suspension or closure of your account.

Is it more profitable to work with a European supplier?
Although the unit price of the products may be somewhat higher than that of Chinese suppliers in some cases, the reality is that working with European dropshipping gives you access to higher quality products, greater differentiation and better margins that are sustainable in the long term.

In addition, you save on paperwork, returns, logistics and after-sales service, offering a superior customer experience. And that, in ecommerce, is synonymous with more sales, more loyalty and a more solid and professional business.

Does European dropshipping allow you to sell top brand products?
Yes, unlike the Chinese model, where most products are generic or imitations, European dropshipping gives you access to recognised brands and exclusive products that add value to your online shop. This is key to differentiate yourself, offer premium products and avoid competing on price alone.

Can I scale my business with European dropshipping?
Yes, you can. In fact, many entrepreneurs who start with Asian dropshipping end up migrating to European suppliers when they want to make the leap to a more professional, stable and profitable ecommerce. European dropshipping is more sustainable in the medium and long term, both in logistical and commercial terms.

Is it compatible with selling on marketplaces such as Amazon, Cdiscount or eBay?
Yes, in fact, working with European suppliers makes it easier to sell on marketplaces, as they require certified products, correct labelling and regulatory compliance. With BigBuy, for example, you can easily integrate your sales on multiple European marketplaces, with the peace of mind of knowing that you comply with all local requirements.

La entrada European vs Chinese Dropshipping: Quality and guarantees for your business aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Choosing one or the other can make a huge difference to your business’s profitability, logistics and operations. Making the right decision will have an impact on factors such as inventory control, margins, customer management and market reach. Each model has its own advantages and challenges, and what can work for one business isn’t necessarily the best option for another.

In this article, we compare both business models, giving you a clear overview of their differences and helping you to make the best decision for your business. Whether you are starting out in the world of ecommerce or looking to optimise your strategy, here you will find information to help you to find the perfect strategy for your business.

What is wholesaling and how does it work?

Wholesaling consists of purchasing products in large volumes directly from manufacturers or distributors to later sell to retailers, applying a profit margin. This model is based on economies of scale and competitive prices thanks to the power of negotiation offered by volume purchases.

Main features:

• Purchase of large quantities at reduced prices 📈
• Distribution to retailers or companies
• Profit margins based on volume
• Direct relationship with manufacturers

One of the key aspects in wholesale is the ability to negotiate with suppliers. By purchasing large volumes, wholesalers can access better payment conditions, exclusive discounts and an optimised and more efficient supply chain. This enables them to offer competitive prices to retailers, who then add their profit margin before selling to the end consumer.

According to a recent report by Statista, the global B2B ecommerce market is expected to reach a gross volume of 20.9 billion dollars worth of goods in 2025.

Here at BigBuy, we are wholesale experts, offering our customers a catalogue containing more than 400,000 products, more than 10,000 top brands and quality European stock. You can read more about wholesaling at BigBuy – Wholesale.

What is retail and what are its advantages?

Retail is the model in which products are sold directly to the end consumer. Retailers purchase products from wholesalers and sell them through physical stores or ecommerce.

Key advantages:

• Direct access to the customer 👥
• Possibility of branding and marketing
• Control over the setting of prices and margins
• Increased personalisation of the customer experience

The retail market is constantly growing, and online sales are expected to reach 25% of all sales in 2026. Moreover, the rise of social media and digital marketing has enabled retailers to reach wider audiences and generate more effective loyalty strategies. On the other hand, the retail model presents major operational and investment challenges, given the abundance of products and brands available. The search for differentiation and value creation is a challenge that many retailers must face to avoid failure in their online sales journey.

Wholesale vs Retail: Comparison of models

As you have already seen, the wholesale and retail sales models are two very different approaches in both physical and online commerce. While retail focuses on selling directly to end consumers, the wholesale model focuses on selling to intermediaries or distributors.

Within the latter, wholesale dropshipping stands out as an option that offers multiple advantages, particularly for certain businesses. In this model, the wholesaler takes care of the logistics and inventory, enabling the retailer to reduce their risks, operating costs and the need for storage, which favours scalability and flexibility for the company. This structure is ideal for entrepreneurs who are looking to optimise their resources and expand their business quickly without large initial investments.

The table below shows the main differences between the two models:

Initial investment and operating costs 💰

Another key aspect to consider is the management of logistics and available stock. Wholesalers handle large volumes of inventory, requiring appropriate storage, usually in large spaces. Retailers, however, can opt for models with low stock or even without any stock at all, such as in the case of dropshipping.

Dropshipping is an increasingly popular option for retailers who want to reduce risks and operating costs. Using this model, retailers sell products without needing to store them, since wholesalers or suppliers ship directly to the customer from their facilities on behalf of the retailer.

Management of inventory and logistics 🚚

Un altro aspetto chiave da valutare è la gestione logistica e dello stock disponibile. I grossisti gestiscono grandi volumi di inventario, che generalmente richiedono uno stoccaggio adeguato, in grandi spazi. I rivenditori, invece, possono optare per modelli con poco stock o anche senza, come il dropshipping.

Il dropshipping è un’alternativa sempre più popolare per i rivenditori che vogliono ridurre rischi e costi operativi. Con questo modello, i rivenditori vendono prodotti senza la necessità di immagazzinarli, poiché i grossisti o i fornitori si occupano della spedizione diretta al cliente dalle loro strutture e per loro conto.

Profit margins and profitability ✅

The wholesale and retail models have fundamentally different commercial approaches, which has a significant impact on how profit margins and product prices are structured. In the retail model, sellers target end consumers directly, which generally means higher profit margins per unit. This is due to the fact that retailers can set higher prices to cover their operating costs, such as renting commercial premises, inventory management and customer service. However, higher profit margins do not always compensate for the high costs associated with managing your own inventory and the need to maintain a solid infrastructure.

On the other hand, the wholesale model, and wholesale dropshipping in particular, offers a completely different approach. Using this model, wholesalers sell large quantities of products to distributors or retailers, who then resell to the end consumer. The profit margins are usually lower per unit in comparison to the retail model, but the advantage lies in the economies of scale. As wholesalers sell large volumes of products, they can negotiate lower prices with manufacturers, which enables them to obtain higher overall margins despite the unit margins being lower.

Economies of scale play a key role in prices within the wholesale model. By purchasing products in large quantities, wholesalers can take advantage of volume discounts, allowing them to offer more competitive prices for both retailers and end consumers. Additionally, wholesale dropshipping eliminates the need to store stock and manage logistics, which reduces operating costs significantly. This also translates into a lower initial investment and a lower risk for retailers operating with this model. In terms of profits for businesses, the wholesale model offers key advantages, particularly for entrepreneurs who are looking to operate more efficiently and with a lower initial investment.

Relationship with customers 🫂

In the retail model, the retailer interacts directly and constantly with the end consumer, which enables them to implement personalised loyalty and branding strategies. This close relationship makes it easier to create a positive shopping experience, increasing the likelihood of customers making repeat purchases and staying loyal to the brand. Plus, retailers can tailor their offers to individual preferences, improving satisfaction and loyalty.

Branding also plays an essential role in the retail model, since the direct contact enables the brand to convey its values and mission more effectively. From customer service to marketing campaigns, retailers can build a strong and distinctive identity that resonates with customers, promoting long-term loyalty and recognition.

In contrast, the wholesale model does not allow for a direct interaction with end consumers, limiting the possibility of building loyalty and branding in this sense. However, wholesalers can focus on building loyalty with their retail customers through competitive pricing, volume discounts and a personalised service. If you are interested in delving deeper into building loyalty with your customers in your online store, we recommend you read our article on Loyalty in online stores.

Which is the ideal model according to your business’s size and goals?

Choosing between the wholesale and retail model will depend on factors such as initial capital, capacity for scalability, focus on branding or the sales strategy you wish to adopt in your business:

• Initial capital: If you have a large amount of money available to invest, the wholesale model may be more profitable since it enables you to bulk buy products at low prices and sell them at higher prices, obtaining solid profit margins. However, it requires a greater capacity for logistics and inventory management.

• Scalability: The wholesale model is ideal for those looking to expand quickly. You can sell in large volumes and take advantage of economies of scale to reduce unit costs. Moreover, wholesale dropshipping allows you to scale quickly without needing to handle inventories, making it an attractive option for new entrepreneurs who are seeking growth without a large initial investment.

• Focus on branding: If your goal is to build a solid brand and create a direct relationship with end consumers, the retail model is most suitable. This model enables you to offer a personalised customer service and stand out in the market, giving you the opportunity to create a loyal community around your brand.

• Dropshipping: If you want to sell products without needing to manage inventories, dropshipping is an excellent option. This model enables products to be offered directly from the supplier to the consumer without holding stock. Discover Dropshipping from BigBuy and start selling without logistics complications.

In summary, the wholesale model is the most suitable for sellers with resources to handle large volumes and who are seeking rapid expansion. On the other hand, the retail model is ideal if your priority is to build a strong brand and establish a direct relationship with your customers. Dropshipping is perfect for those wanting to minimise risk and operating costs, enabling an agile and flexible growth.

Conclusion: Wholesale or Retail? Choose the model that drives your business towards success 🚀

Choosing between the wholesale and retail models is a key decision that will have a direct impact on the profitability, operations and growth of your business. While the retail model enables you to establish a direct connection with the consumer and work on building a brand, the wholesale model stands out for its ability to offer competitive prices on a large scale. The retailer is able to have close contact with the consumer, making it easier to build loyalty and branding. In addition, wholesale dropshipping comes out as an excellent choice for those who want to minimise their initial investment and operating costs, making it easy to expand quickly without needing to manage inventories.

Each model has specific advantages that may be better suited to your goals and the resources you have available. If you want to expand quickly, taking advantage of economies of scale and managing large volumes, the wholesale model will be the most suitable. On the other hand, if you want to build a solid brand and establish close relationships with consumers, the retail model is the path to follow. And if you prefer to reduce risks and operating costs, dropshipping may be the ideal option to optimise your business.

Make the best choice and take your business to the next level with BigBuy! 🚀

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In this article, we delve into both approaches, Amazon fba vs dropshipping, and look at which is best. We compare the advantages and disadvantages of both online sales systems, and help you to make the best decision for your business.

What is Amazon FBA and how does it work?

Amazon FBA (Fulfillment by Amazon) is a service that allows sellers to store their products in Amazon warehouses. Amazon takes care of the entire logistics process, including storage, packaging, shipping and returns. This offers sellers the possibility of benefitting from Amazon’s infrastructure and reputation.

Benefits of Amazon FBA

• Exposure to millions of buyers: By listing products on Amazon you have access to a consolidated market, but also one that is highly competitive.
• Simplified logistics: With Amazon FBA, Amazon manages the inventory, shipping and returns, allowing sellers to focus on product acquisition.
• Prime Shipping: Products may be eligible for fast shipping through Amazon Prime, Amazon’s premium programme, facilitating the buying and logistics process for customers.

Disadvantages of Amazon FBA

• High start-up investment: It requires the purchase of an inventory and incurs storage costs.
• Additional costs: Sales commissions and storage costs may reduce the final profit margin.
• Financial risks: If the products don’t sell, the accumulated stock may create losses.

What is Dropshipping and what are its advantages?

Dropshipping is a business model in which the seller acts as an intermediary between the supplier and the end customer. The seller does not need to store products as the orders are shipped directly from the suppliers’ warehouse to the end customer. This model is forecast to grow by 22% in Europe over the next 5 years,  and will have a global market of 931 million dollars by 2030.

Advantages of Dropshipping

• Low start-up investment: You don’t need to purchase an inventory in advance and there are no costs for storage or facilities. 
• Product flexibility: You can sell a wide range of items and multi-categories without having to worry about storage.
• Lower financial risk: By not having to manage physical inventories, losses due to unsold products are reduced.

Disadvantages of Dropshipping

• Greater dependency on suppliers: It is important to find quality suppliers that enable you to work without affecting the service provided.
• Limited control: You don’t have full control of deadlines, so it is important to work with suppliers that can guarantee you the best service.
• Competition: High levels of competition and market saturation with some products and categories means that margins may be reduced in some cases.

Amazon FBA vs Dropshipping: Comparing both models

As can be seen, both models have very different management systems with varied  features that make many people question the profitability of dropshipping vs amazon fba. Below, we provide a detailed comparison so that you can evaluate which model best suits your business strategy:

Feature	Amazon FBA	Dropshipping
Start-up investment	High (purchase of inventory)	Low (no need for inventory)
Logistics	Managed by Amazon	Managed by external suppliers
Product Flexibility	Limited to your own inventories	Wide variety of products available
Risks	High costs if products don’t sell	Dependent on suppliers
Benefit Margin	Potentially lower due to commissions	Higher, depending on supplier
Scalability	High, with investment in the inventory	High, without the need for high investments

Which is the best model for you?

Amazon FBA is recommended for sellers with start-up capital, popular products that are tried and tested in the market and a focus on the automation of logistics processes. For its part, the Dropshipping model is perfect for sellers and business owners with lower budgets, flexibility to try new market niches, multi-product, or those who want to minimise financial risks. Both models can be profitable, but the choice will depend on the financial and logistic objectives of each business owner.

Initial investment and operational costs

Amazon FBA requires significant start-up investment to acquire an inventory and pay for storage costs at Amazon logistics centres, in addition to costs for shipping and commission on sales. This start-up investment could be high, particularly for business owners who are just starting out. In order to create a significant income, the inventory needs to be managed efficiently and you need a high volume of sales.

Conversely, dropshipping allows business owners to start with a much smaller budget. You don’t need to acquire an inventory beforehand, as products are only purchased once a sale has been made. This removes storage costs and allows sellers to work with more flexible profit margins. These features make this an affordable choice for those wanting to start with a small amount of capital and without committing themselves to large amounts of stock.

Risks: Which is the safest model?

One of the greatest risks of Amazon FBA is the need to hold large amounts of stock, which involves additional storage costs. If the products don’t sell quickly, those costs can grow and affect the profitability of the business. In some cases, if the stock does not move, Amazon can charge long-term storage prices which can drastically reduce profit margins. In Europe, storage costs have also increased due to the lack of space in logistics centres, which has made some sellers reconsider their use of Amazon FBA, particularly those with products that have low sales volumes.  

In the dropshipping model, the main risk revolves around dependency on external suppliers. If suppliers don’t honour the delivery periods or they ship low quality products, this could end up affecting the seller’s reputation and lead to customer returns. Although dropshipping minimises direct financial risks, it also involves a lack of control over the stock and service to the customer.

Profit margins

At Amazon FBA, profit margins can be relatively low due to the various commissions and prices that Amazon charges for using its platform. These include reference costs, storage costs, fulfilment costs and shipping costs, all of which can reduce your margins considerably. According to a report by Jungle Scout, sellers’ profit margins on Amazon FBA in Europa can be range between 10% and 20%, depending on the type of product and storage costs.

In the case of dropshipping, profit margins tend to be higher, as the seller has more control over prices and does not have to pay storage or stock management costs. Moreover, if sellers have a high sales volume, they can negotiate better conditions with their suppliers or set up exclusive agreements, something that doesn’t happen with Amazon.

Logistics and shipping timescales

Amazon FBA guarantees fast shipping, thanks to its logistics infrastructure which consists of a global network of warehouses and efficient management systems. These fast shipping services, which are up to one day with Amazon Prime, can be highly attractive for European customers who have extremely high expectations of fast shipping.  

With dropshipping, logistics can be more complicated. The seller does not handle the stock or shipping directly, which means delivery times are dependent on suppliers. However, due to the importance of product delivery for the end customer, many European suppliers have substantially improved their service, being able to offer faster delivery times and competitive shipping charges, which helps to mitigate this problem. 

Customer base and portfolio

Amazon FBA provides  immediate access to the large customer base at Amazon. Sellers benefit from their visibility on a platform that already has millions of active customers. However, Amazon limits direct contact between seller and customer, limiting the seller’s ability to personalise the shopping experience, engender loyalty from customers or use the data generated from purchases. In short, a seller on Amazon FBA will have less control over their relationship with their customers. Competition on Amazon is also fierce, which means sellers must invest large amounts on advertising and product optimisation in order to stand out among thousands of similar products.

In the dropshipping model, sellers have the advantage of building a closer and more direct relationship with their customers.  They can create a personalised brand, offer customer service and use marketing strategies such as email and content to encourage customer loyalty. Dropshipping sellers also have greater control over the shopping experience, which allows them to generate long-term customer loyalty. In Europe, direct marketing and customer retention strategies are essential in order to stand out from the crowd, as the European consumer is becoming increasingly discerning when it comes to the quality of the service they expect to receive.

Is it possible to do dropshipping on Amazon?

Yes, it is possible to combine both models and make the most of the advantages of both. You can use Amazon as a sales platform while applying the dropshipping model. This allows you to take advantage of Amazon’s reputation without committing start-up capital on stock.  

Here at BigBuy, we can help you to do dropshipping on Amazon directly, by allowing you: 

• Access to an enormous customer database
• To sell on the TOP Ecommerce
• To only pay for what you sell, without investing in stock
• Fast shipping in 24/48 hours
• Automated management using our MIP (Multi-Channel Integration Platform) technology
• International sales in many European markets
• Access to advanced analysis and marketing tools
• Scalability and easy growth thanks to Amazon’s infrastructure and distribution network

You can also view some of the strategies for doing successful dropshipping on Amazon on the following infographic. 

Chinese vs. European Dropshipping: Higher Quality, Safety, and Excellence

One of the keys to running a successful online dropshipping business is investing in a product catalog that meets quality standards and complies with legal and safety regulations. This is where the difference between Chinese and European dropshipping comes into play. Chinese dropshipping has been the go-to option for many entrepreneurs for years due to its low product costs and the wide variety of items available. However, European dropshipping is gaining ground and is now becoming a more optimal choice as a more sustainable, safe, and reliable alternative. Unlike the Chinese model, where shipping times are often long and quality regulations more lenient, European dropshipping stands out for offering much shorter delivery times, products with higher quality standards, and better after-sales service, which is essential for customer satisfaction when purchasing products online. Additionally, working with European suppliers strengthens regulatory compliance and builds consumer trust, as customers increasingly value transparency and proximity. Opting for European dropshipping not only improves the customer experience but also fosters stronger business relationships and a more ethical, safe, and responsible approach. With BigBuy, you can rely on a European dropshipping model that adds more value, complies with all regulations, and helps you avoid legal or after-sales issues in your business.

As you have seen throughout this article, there are pros and cons to both business models. Both Amazon FBA and dropshipping offer attractive opportunities to online sellers and they can be tailored to the needs and profiles of different businesses.

Amazon FBA is ideal for those seeking an efficient logistics structure, who are able to invest in an inventory and a wide range of stock.  

Conversely, dropshipping is notable for its low entry level and low initial  investment and, as it doesn’t require the management of stock, its flexibility for trying out different niches and its lower financial risk. This method allows for rapid growth without large investment and is an attractive choice for new business owners or those that prioritise product diversification. For those who prioritise flexibility, the dropshipping profile offers the best option with a lower start-up investment and the ability to create long-lasting relationships with their customers.

Our recommendation: in today’s increasingly dynamic and digital market, dropshipping  has positioned itself as the most affordable and flexible model for starting an online business. Its ability to adapt quickly to market trends and minimise risks makes it a particularly attractive choice, especially for online sellers and business owners seeking to try products and markets without committing large amounts of financial resources.  

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What should sellers on marketplaces do?

To comply with the GPSR, it is essential that you identify and provide the following information for each of your products:

• Responsible person in the EU: Each product must have a designated contact within the EU who consumers or authorities can directly contact. You need to provide the name, registered trademark, and contact information (address and email) of the manufacturer or their authorized representative in the EU. BigBuy, as a supplier, cannot assume this role. This responsibility falls on the manufacturer or importer.
• Provide complete product information: This includes accurate images and descriptions of the product.
• Safety information: Add warnings and safety instructions in the language of the country where the product is sold.
• Update your listings: Sellers should directly consult the platform of each marketplace (Amazon, Miravia, eBay, AliExpress, etc.) to learn about the specific procedures and tools available for uploading the information required by the GPSR. Each platform has its own guides and requirements, so it is essential to follow their instructions.

Why is it so important?

Ensuring compliance with the regulation will allow sellers to keep products on marketplaces and avoid potential penalties.

How to find the necessary information to comply with the GPSR?

• To locate the information needed to add to the product’s sales page in European marketplaces where it is marketed, you can:

1. Directly consult the brand manufacturer’s information, finding their contact details online using search engines.
2. Perform an advanced search on marketplaces. For example, Amazon uses filters such as “ASIN,” “Brand,” and “Model” to find detailed product listings. In the “Product Details” or “Technical Specifications” section, you can also find information about the manufacturer and country of origin.

We understand that obtaining all the required information can be a challenge for many sellers. BigBuy customers have support and specific teams to advise on different needs during the application of the GPSR regulation. At BigBuy, we have developed a guide that explains step by step how to comply with this new regulation and the specific actions to implement and processes in the most important marketplaces.

Check it out here.

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The outdoors trend: a growing trend throughout Europe that brings new market possibilities.

Did you know that the outdoors market has grown and diversified in recent years? This is something that can be simply explained by things like the fact that activities in Europe have grown significantly during the autumn, boosted by trends in sustainable tourism, lifestyle changes towards healthier living, and the ecotourism boom. Here is some data for you to illustrate this growth: 

1. Growth in rural and nature tourism:
   • In 2023, rural tourism in counties like Spain, Italy and France grew by almost 20% when compared to previous years.
   • In Scandinavia, for example, hiking in autumn has become so popular that new trails have been created to accommodate the demand, particularly in Norway and Sweden.
2. Growth in mountain and hiking sports:
   • In the last 3 years, hiking and climbing in Europe have grown by some 30%. This includes activities such as trekking, climbing and mountain biking which are practiced more during the autumn because of the cooler temperatures.
3. Cycling and cycle touring:
   • Cycling, particularly on long-distance routes, has gained popularity in Europe during the autumn. For example, in the past year in Germany, there has been a 25% increase in demand for autumn cycle routes.  
   • In recent years, the Low Countries and Belgium, well-known for their cycling infrastructure, reported a 15% increase in cycle use during the autumn.
4. Popularity of “forest bathing” and mindfulness outdoors:
   • Inspired by the Japanese practice of shinrin-yoku, “forest bathing” has grown in Europe as a wellbeing activity. France, Germany and Austria are some of the countries where this activity is practiced the most, with an annual growth of 20% in the number of people seeking wellbeing experiences in nature.
   • Many regions have begun to offer wellbeing packages and retreats specifically for autumn, taking advantage of the autumnal landscapes and moderate climate.
5. Watching autumnal flora and fauna:
   • The activities of bird and fauna watching have also seen an increase, particularly in countries such as Spain and the United Kingdom. Organisations like BirdLife International have reported an 18% increase in birdwatching activities in Europe during the autumn.
   • Additionally, many European regions, such as the forests in Southern France and the nature reserves in Portugal, have developed guided tours for watching the autumnal fauna and flora. These have seen a growth in bookings of up to 30% in recent years.  
6. Camping and glamping:
   • Glamping (camping with luxury facilities) has also seen significant growth during the autumn. Spain for example, reported that in 2022 autumn glamping increased by some 40% when compared with pre-pandemic levels, particularly in areas such as the Pyrenees and the north coast.

This data reflects a significant change in the interests of Europeans during the autumn. Customers are seeking activities that bring them into contact with nature and the outdoors. Undoubtedly, these new habits bring with them the need to acquire specialist themed products that respond to and improve these experiences.  

In this post, we explore a selection of BigBuy product categories that are ideal for those seeking to boost their sales through gardening, barbecue, camping, outdoor sports items, and more. These products have been generating large sales in the past few weeks and can help your business to grow.  

Gardening and outdoor storage: prepare the garden for autumn

Autumn is a time to care for your garden; from preparing the soil to storing your tools and furniture. This is the perfect opportunity to offer gardening products that help garden enthusiasts to look after their plants and lawn. For your catalogue, you could consider items such as:

• Gardening tools: pruning secateurs, rakes, spades and tool kits are the basics for preparing the garden for winter.
• Outdoor storage: sheds, storage boxes and outdoor shelving are essential for keeping the garden organised and protecting tools from the damp.

Outdoor decoration will also provide the perfect accompaniment with items such as solar lights, decorative pots and garden figures that will add a special touch during this season.

Discover all the products related to this category in our catalogue.

Barbecues and open fires: Autumn, the perfect season for eating outdoors

The autumn climate is ideal for enjoying barbecues and open fires. Take advantage of this by extending your catalogue with products and accessories for the barbecue and offer the complete outdoor experience.  Here are some suggestions:

• Portable and charcoal grills: portable barbecues are practical for those wanting to organise barbecues anywhere.
• Barbecue accessories: grilling accessories, heat-resistant gloves and cleaning brushes will improve the experience of cooking outdoors.
• Outdoor open fires and heaters: outdoor heaters and open fires offer a warm and welcoming environment on patios and terraces.

Promoting these products in the autumn may inspire your customers to celebrate big occasions outdoors with friends and family.

Discover all the products related to this category in our catalogue.

Garden décor and furniture: products for creating a welcoming outdoor space

Elements of garden décor and furniture have greater importance during the autumn. Offering an attractive selection of products may incentivise your customers to prepare their spaces for both relaxation and celebrations. Some of the more popular options are:   

• Garden furniture: folding tables and chairs, hard-wearing outdoor benches and sofas are ideal for creating a relaxing area.
• Outdoor textiles: waterproof cushions, outdoor throws and mats offer comfort and design for the garden or terrace.
• Decorative lighting: LED lights, solar lamps and garlands create a welcoming environment for autumn afternoons and evenings.  

Discover all the products related to garden furniture in our catalogue.

Camping and outdoor sports: Equip yourself for adventure

Autumn is also the perfect time for camping and outdoor activities such as hiking, cycling or fishing. Products designed for outdoor adventures are ideal for ensuring your catalogue has an impact on those looking for nature-based experiences. Essential items for this season include:

• Camping equipment: backpacks, tents, sleeping bags and portable stoves for cooking outdoors are the basics for a comfortable and full experience.
• Specialist clothing and footwear: waterproof jackets, hiking boots and lightweight clothing are essential for protection from inclement weather.
• Accessories for activities: torches, thermal drinking bottles, compasses and survival kits are useful accessories for any adventure.

Discover all the products related to these categories, such as tents or backpacks, in the BigBuy catalogue.

Outdoor sports: fishing, hiking, climbing and cycling

An increasing number of people are taking advantage of the autumn to take part in outdoor sports activities. This provides an opportunity to offer products from specific categories, such as:

• Fishing: rods, lures, storage boxes and folding chairs for a comfortable and full experience.
• Hiking: walking sticks, specialist backpacks, accessories such as water bottles and compasses are very popular with hiking enthusiasts.
• Climbing: harnesses, helmets, carabiners and magnesium bags for climbers.
• Cycling: helmets, bike lights, repair kits and high-vis clothing turn into essentials with the shorter days and change in the weather.

Discover the best equipment and accessories for  hiking, climbing, fishing and cycling in the BigBuy catalogue.

Boost your sales with outdoor products from BigBuy

In the BigBuy catalogue you will find a wide range of outdoor products that are perfect for the autumn season. From gardening to sports and camping, these categories not only provide the items that nature lovers require, but they also offer a great opportunity for businesses who want to increase their sales during this time of the year. Be sure to include these categories in your store and make the most of the growing trend in outdoor autumn activities. You will also be able to enjoy the best Black Friday prices and offers.

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Autumn is here, bringing with it a season of cold and rain across Europe. These weather changes directly affect consumer needs, with people looking for practical solutions to dry and air their clothes. Products that combine simplicity, functionality, and innovation. In this post, we want to help you identify this season’s trending products so you can include them in your catalogue.

In this article, we will show you why electric clothes dryers, foldable and extendable drying racks, electric tumble dryers, and shoe dryers are emerging as must-have products for this autumn.

1. Electric drying racks: the efficient solution for rainy days

With the arrival of the rains, drying clothes outdoors becomes a challenge. Electric drying racks are an increasingly popular alternative. These products offer a quick, efficient and cost-effective solution. They use a minimum amount of electricity to speed up drying, which makes them more sustainable compared to other more energy-intensive appliances.

A study by Statista revealed that 65% of European households prioritise energy efficiency when purchasing household appliances, and this trend is on the rise. Electric drying racks meet this demand by offering a functional option with low energy consumption. This makes them an ideal product to include in your autumn catalogue, especially in regions with high rainfall or humidity.

Explore BigBuy’s catalogue for a wide range of electric drying racks that combine functionality, design and simplicity.

2. Foldable and extendable drying rack: optimising space in the home

With the rise of small urban dwellings, space optimisation is a priority for European consumers. Foldable and extendable drying racks offer an ideal solution as they are space-saving when not in use and can adapt to different home environments.

In 2023, the European household products market grew by 4.7%, and this trend is expected to continue in 2024, driven mainly by furniture solutions and accessories that help optimise space. Foldable and extendable drying racks are not only functional, but also feature modern designs, making them an appealing option for any type of home.

Discover BigBuy’s catalogue a wide variety of foldable and extendable drying racks that combine practicality and design.

3. Electric towel warmers: comfort and functionality during the colder months

With the arrival of autumn and winter, electric towel warmers have become an increasingly popular product in European households. These devices not only offer the convenience of keeping towels dry and warm, but also help to heat the bathroom efficiently, enhancing comfort on colder days.

Electric towel warmers stand out for their dual functionality: they help dry damp towels, which is particularly useful in rainy and cold climates or cities with high humidity, and they act as an auxiliary radiator in the bathroom, helping to maintain the ideal temperature. They are also easy to install, and many models come with adjustable temperature controls, optimising energy consumption.

The electric towel warmer market has shown remarkable growth in recent years. According to a report by Technavio, the sector is expected to grow at a compound annual growth rate (CAGR) of 5.6% until 2025 in Europe, mainly driven by the increasing demand for products that combine comfort and energy efficiency.

Discover our selection of electric towel warmers. The best prices and brands to offer in your product catalogue.

4. Electric tumble dryers: convenience and time savings

For those seeking a faster and more efficient solution for drying their clothes, there are alternatives to the classic large tumble dryers. These devices allow clothes to be dried practically and more rapidly. Additionally, one of the key advantages of these devices is their lower energy consumption compared to classic tumble dryers. They can be a good alternative to electric drying racks, as although their energy consumption might be higher, the convenience and speed they offer make up for it.

According to a report by Euromonitor International, tumble dryer sales in Europe have increased by 12% in the last three years and are expected to grow by a further 8% in 2024. This is largely due to improvements in the energy consumption of these appliances and the development of new designs and applications.

Including this type of product in your catalogue will attract customers who value comfort and are looking for quick solutions for cold and rainy autumn days. Discover our selection in our catalogue.

5. Shoe dryers: a practical solution for wet days

Shoe dryers are a relatively new product in the European market, but they have been very successful in Asian countries and the USA. These products have started to rapidly gain popularity in Europe over the past few months, becoming a Trend Product. With the autumn rains, keeping shoes dry and in good condition becomes a concern for many users, especially in countries where rainfall is constant.

These devices offer a practical solution, drying footwear quickly and efficiently, thus avoiding the accumulation of moisture that can damage materials or generate unpleasant odours. Their compact size and low energy consumption make them especially attractive to urban consumers.

A recent report by Research and Markets projects that the shoe dryer market will have a compound annual growth rate (CAGR) of 6.5% until 2026, underlining the growing demand for this type of product in Europe.

Do you want to offer this product in your catalogue? Discover our references in the BigBuy catalogue.

Why include these trend products in your catalogue?

• Adaptation to seasonal needs: The key to success in dropshipping is to offer products that meet the needs of consumers at the right time. These products are aligned with weather conditions and the seasonal demands of autumn in Europe, ensuring a higher stock turnover.
• Energy-efficient solutions: Consumers are increasingly looking for products that help them reduce their energy consumption. Energy-efficient electric drying racks and tumble dryers, for example, are options that fit this trend and are highly relevant for consumers who are increasingly focused on sustainability and energy consumption.
• Growing demand for space optimisation: The rise of smaller flats and homes in European cities has generated a growing demand for compact and functional products, such as foldable and extendable drying racks, which meet the needs without limiting functionality due to space constraints.
• Cross-selling opportunities: Including these trendy products in your catalogue opens the door to cross-selling with other home accessories, such as dehumidifiers, electric heaters and space organisers, enhancing the overall offering of your online store for the rainy and cold season.

Seasonal changes and new demands from European consumers present a great opportunity for brands that offer efficient and practical solutions. Including trendy products like these in your catalogue will boost your sales. In addition, products such as electric, foldable and extendable drying racks, tumble dryers, electric towel warmers and shoe dryers are products that will not only solve common autumn and winter problems, but will also boost your online business sales all year round. Don’t miss the chance to include them in your catalogue!

At BigBuy, we offer you all these solutions with a dropshipping model that will allow you to expand your offer without having to manage stock. Get your store ready for the season and start taking advantage of these trend products!

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